Newsletter Management Science Department News

Newsletter
Management Science
Department
May – June 2010
Patron:
Head:
Dr.Shaukat Ali Hayat
Dr. Ahmed Kaleem
Supervisors:
Ms. Umara Shaheen
Ms. Fukaiha Kaka Khail
Editor:
Sawaira Arshad
BBA-FA08-094
Sub-Editors:
Madiha Akhtar
BBA-FA08-052
Zarish Sikandar
BBA-FA08-121
News & Events
Hillsom Achievement Award of SILVER PAPER
Hillsom Achievement Award of Silver Paper was awarded to Mr.
Mohammad Shahbaz on presenting his research paper entitled “Income
Inequality-Economic Growth and Non-Linearity: A Case of Pakistan”
in Global Management Conference held in Bali (Indonesia) on 27th April to
3rd May, 2010.
Mr. Shahbaz is working as a Research Fellow in our Department. We
appreciate his commendable achievement and his effort to bring laurels to
our institution.
Nikah Ceremony
We congratulate Dr Shahbaz Gill on his nikah and wish him a blissful life filled with pleasure and
contentment.
May Allah shower His boundless blessings upon the couple.
Mr Sami Lashari’s Wedding
We extend our heartiest congratulations to Mr. Sami Lashari on his wedding and wish him a lifetime of
everlasting happiness and contentment.
May the blessings of Allah always be with the couple.
CONGRATULATIONS once again!
A Seminar on Self Branding
Department of Management Sciences conducted a seminar in collaboration with Radius Academy for
Corporate Training (R-ACT) on April 23, 2010 in the library. Mr. Furqan M. Mehmood was the
distinguished speaker invited from professional corporate sector. Moreover, he is a business student’s
trainer, an International business consultant and a successful entrepreneur in the USA.
The topics covered in this particular workshop were as follows:
1) What are the imminent challenges of year 2010?
2) How to self brand in today's competitive world?
3) How to achieve and retain self-confidence?
4) How to become a successful entrepreneur in this contemporary era?
After the seminar a talk show by Urdu Point TV was held which was hosted by Mr. Shahid Kaleem. In the
talk show, both experts and students put across their views regarding self branding. The session was
followed by the answer-question session in which students highlighted important issues and came up with
relevant questions which were very well handled by the professionals.
At the end, Dr. Ahmed Farooqi Acting Director along with Dr. Ahmed Kaleem Head of Department
Management Sciences presented shield to the speaker and CEO Radius Academy for Corporate Training
(R-ACT) and appreciated organizers’ efforts from both sides.
Event Organizers:
Mr. M. Rehan Shaukat
Mr. M. Aleem
Mr. M. Bilal Javed
Mr. Fahmeed Idrees
Mr. Shahid Kaleem
Mr. Shaur ul Asar
Ms. Somia Ishaq
Lecturer (MS Department)
Lecturer (MS Department)
Lecturer (MS Department)
Lecturer (MS Department)
Lecturer (MS Department)
Director Operations (Radius Global)
Assistant Project Manager (Radius Global)
With Special thanks to Mr. Shahid Latif Manager Coordination and Liaison and Mr. Tariq Najmi Incharge
Library Information Services.
Brand Wars
Students of Applied marketing Strategies, under the supervision of Ms. Jawaria Fatima, organized an
immensely interesting event called “Brand War”. This event was assigned as a project to the students of
Applied Marketing Strategies to augment their practical
capabilities. All groups of students presented their own
brands and, thus, promoted them with self branding
concept. Many local and international brands participated
in the event such as Kansai, Warid, Wateen, Lipton, Tapal,
R.C, Cocacola, Yummy, Sting(Pepsi), Lazur (Chatkhara) ,
Shark, Shezan and WiTribe. As there were 20 groups, this
event was divided into two days: 20th and 23rd April.
Brands were organized and brought into campus by
students. The basic theme was to present brand through
some promotional stuff.
For that, students designed different games to increase
participant interest. Such offers as “Buy 1 Get 1 Free”,
“discounts” and “free sampling” were given to attract
customers. Teams interacted with the students as if they
were their customers in real life. They argued and tried to
satisfy each customer by handling them with care.
Such events should be arranged quite often as they give
students a slice of real-life experience.
MS Faculty Badminton Championship
“Sports serve society by providing vivid examples of excellence.”
George F. Will
The importance of sports is invaluable at every stage of life as the constructive expenditure of energy that it
brings out contributes to one's physical and mental well-being. Besides inculcating values such as dedication
and discipline, it also provides us an escape from the hectic routine. Keeping in mind the importance of sports,
The Department of Management Sciences organized MS Faculty Badminton Championship from 28-4-10 to
30-04-10.
Following faculty members participated in the championship:
1.
2.
3.
4.
5.
Dr. Abdul Haque
Nasir Malik
Waseem Anwar
Muhammad Aleem
M. Shahzad
8.
9.
10.
11.
12.
Adeel Tariq
Bilal Javed
Shahid Kalim
Zafar-uz-zaman
Muhammad Ibrahim
6. Khuram Shahzad
7. Umair Saeed
13. Sardar Zahid
14. M. Shomail.
Total 15 matches were held at CIIT Sports Gym. After a thrilling competition between Mr. Khurram Shahzad
and Mr. Zafar-uz-zaman , Mr. Khurram shahzad won the match.
Well done! Mr. Khurram Shahzad.
A Business communication event “Rolla Rappa”.
“To depict patriotism and positive impact of Pakistan”.
This event was arranged by BBA-Batch 11 (3rd semester) on 12th May 2010, at 5:30 p.m. The head of
management sciences department Dr. AHMAD KALEEM graced the occasion with his presence. The
whole academic event was supervised by Ms. SADAF FATIMA.
This event was divided in two parts. Students of one section showed the bleak picture through a play. The
play highlighted the issues hindering the development of our beloved country.
Most important among them were:
 Terrorist attacks.
 Unemployment.
 And corruption.
Besides discussing these issues, the play also depicted how these problems can be overcome.
The other section rather portrayed the positive image of Pakistan. A walk was arranged to show how
people in different professions (doctor, lawyer, and teacher) are working with full dedication and how they
devote their lives for the success of their motherland.
A cultural aspect was also presented through a dress show to strengthen the cultural heritage of our
country.
The Head of Management Sciences Department appreciated the thought-provoking activity of the
students and had a thorough discussion with them on current issues.
Worthy faculty members of MS department also attended the show ; the show was highly appreciated by
all visitors.
One Day Workshop on “Developing Literature Review ”
Management Science Department, COMSATS INSTITUTE OF INFORMATION TECHNOLOGY, Lahore
and Institute of Research Promotion (IRP) jointly organized a one-day workshop on “Developing
Literature Review” which was held on 10th of June, 2010 at COMSATS INSTITUTE OF INFORMATION
TECHNOLOGY, Lahore. Dr Livia Holden was invited as a trainer. Dr Livia is an Assistant Professor at the
department of Humanities and Social Sciences at LUMS in Lahore. She has a strong research
background which is very helpful in guiding young researchers about conducting their research. The main
focus of this workshop was to cater the interests of upcoming researchers and guide them about
appropriate ways of developing their literature review. Whole training session was divided into following 6
modules:
 Importance of Literature Review for Research.
 How to search and find Information Sources which are relevant to our research?
 Evaluating information sources according to our Research Topic.
 Critical reading of the Literature
 Analyzing and synthesizing findings
 Writing and presenting Literature Review
Dr Livia used Multimedia as teaching aid. Focus group discussions, interactive sessions, presentations
from the participant and full involvement of the trainer during this workshop…… all above mentioned
activities made this event a learning experience for participants. Participants learnt during this workshop
about various ways of avoiding plagiarism in their researches. Most of the participants were faculty
members and researchers in different higher education institutions like COMSATS, LUMS, Superior
University, etc. COMSATS INSTITUTE OF INFORMATION TECHNOLOGY, Lahore has again taken a
lead in arranging scholarly gathering for creating and promoting research environment in education
sector. This whole exercise was highly appreciated by Dr Shaukat Ali Hayat (Director). Dr Livia Holden
was also a good trainer having a vast International education and research exposure.
SEMINAR ON COMPENSATION MANAGEMENT
Compensation Management is an advanced tool for salary planning, incentive and stock planning which
enables Managers and Human Resource Departments to streamline their focal review process. The most
competitive compensation system helps the organization to attract and sustain the best talent. This
course (Compensation Management) is offered to MBA students specializing in Human Resource
Management. When in future these students will be in market they will be facing different and complex
issues related to compensation of human resources. Books and material in the class just guide them
basic tools and techniques for solving compensation problems but how these tools and techniques are
practically applied is a main thing which we want our students to learn during their course work. For
effective learning of compensation management system a seminar “Practical Compensation
Management” was arranged by Ms Binish Nauman on 11th May 2010. Guest speaker was Mr. Farrukh
Sohail who is HR Manager in Safe Mix Concrete Products Limited.
The speaker having vast knowledge in this field and possessing good communication skills was able to
relate different theories of compensation to the real-life experiences. Safe Mix Concrete Products Limited
is one of the biggest suppliers of construction material in Pakistan. Students learnt during the seminar
that which type of compensation strategy i.e., Pay for Knowledge, merit pay, individual incentive plans,
group incentive plans, sales based incentives, etc is suitable for such companies and why? Guest
speaker was able to keep the interest of the audience through his strong communication skills and sense
of humor. He aided his presentation with various animated cartoon stories highlighting the importance of
competitive compensation system within the organizations. Faculty of Management Sciences Department
and students of Compensation Management Course attended the seminar. In the end Dr Haq gave the
shield to the Guest as souvenir and thanked on the behalf of our department for conducting such
interactive and informative seminar for students.
Youth Business Exhibition
The event Youth Business Exhibition was assigned to the students of BBA Semester (I) as a final
project of their course “Introduction to business”. The idea behind the project was to have the students
experience the real world and get one step ahead of paper work and assumptions.
As the title of the course suggests, the students are given basic knowledge regarding different aspects of
business such as: business type, management, structure of the organization, marketing, finance etc. The
students were instructed to select an area they are interested in getting into and practically apply all that
they learnt in the course. They were told that their target market is CIIT Lahore Campus/.
There students displayed the following business items:
1.
2.
3.
4.
5.
6.
7.
8.
9.
Shahi Kulfa
Comsats Logo T-shirt shop
Gola & Slush shop
Boutique
Jewelry shop
Key chains shop
Shoe shop
DVD shop
Khatai Bakery
10.
11.
12.
13.
14.
15.
16.
17.
18.
Sun Glasses
Flower shop
Handicrafts shop
Mobile accessories shop
Gift shop
Jeans shop
Fast food shop
Printing services
Gaming Zone
They started marketing their businesses a week before the Exhibition through pamphlets charts banners
etc. Furthermore each business had a laptop displayed with their business advertisement running
throughout the day. All of the business management was done by the students. Some of the businesses
hired specialists to make their product also rented machinery like Gola & Slush shop, printing services,
gaming zones etc. It was a one-day activity. The students thoroughly enjoyed displaying their businesses,
selling their product and earning throughout the day.
Students from all over campus visited them and enjoyed with them the whole day. In fact most of the
businesses were sold out
The Exhibition was also visited by the Director, Dr. Shaukat Hayat along with Director Acadamics Dr
Azeem, Project Director Lancaster Dr. Farooqi and Head Of Department Management Sciences Dr.
Ahmed Kaleem. The students briefed them about their businesses and the project idea. They got loads of
appreciation for their effort from everyone.
The event was organized by the students and supervised by their course teacher Ms. Fukaiha Kaka
Khail.
Following are some snapshots of the occasion:
New Product Development Presentation Competition
New Product Development Competition was held on 18th May 2010 between BBA Batch 9 A and BBA
Bach 9 B. This competition was given to the students as a course project by their course instructor Ms.
Faiza Hassan. Participants came up with brilliant ideas and marketing plans.
The students were given the final project on New Product Development.
Presentations were taken in 3 parts.
Presentation I
Topics Presented in the1st presentation: New Product /Services Idea, Idea generation, Idea Screening,
Concept Development, Concept testing, Target Market, Competitive Analysis
Presentation II
Topics Presented in the 2nd presentation: Environmental Analysis, Consumer Trend, Spending Pattern,
Product/Service, Price, New Product Pricing Strategy
Final Presentation
Final Presentation covered the topics as Product Idea, Product; Product/Service Levels, Features,
design, Style, Branding, Logo, colors, brand name, Packaging, Labeling, After sale services Price;
Costing, Customer perceived value, Profit margin, Internal/external marketing Considerations Placement;
Channel members involve, Number of Channel levels, Availability, Specialty store/ Departmental store/
supermarket/Convenience Store/ Superstore, Promotion; Promotion Mix Tools to be used,
Advertising/Personal
Selling/Public Relations/Sales Promotion,
Display of
Advertisement:
Commercial/Brochure/billboard/Printed
Students came up with brilliant ideas as 1)FHIM Refrigerator/microwave oven, 2) Green Land instant Tea
(3 in 1 Tea Bag), Buddy Butter (Flavored Butter), Nike Pulse, Ease Shopping Bag (canvas Bag to replace
with polythene Bag), Google Screening Device
Results:
Product Idea, Google Screening Device
Advertisement: Nike Pulse
Logo/Name: Nike Pulse
Presenter: Ali Ijaz
PowerPoint Presentation & arrangements: Fruitamin Juice
Seminar on Supply Chain and Logistics Management
Ms. Faiza Hassan arranged a two-hour seminar on “Supply Chain and Logistics Management” on 18th
May in A-Block. The eminent scholar Mr. Hassan Shah was invited as a guest speaker. Mr. Shah
completed his MSc from Cranfield University, UK and MBA from Lahore University of Management
Sciences (LUMS), Lahore and is currently associated with Punjab University, Lahore.
The speaker shared valuable information and personal experiences with the participants. He divided
participants in 6 teams and engaged them in an activity by assigning different tasks related to supply
chain.
The seminar started off with an introductory session followed by a healthy discussion and ended up with
question answer session.