Founders Day 2011 Citizen Special Section

8
Founders Day.
Thursday, August 11, 2011
Photo Provided. Jim & Mary Vitale’s 1932 Lincoln KA Dual Cowl Phateon.
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The Citizen. Auburn, New York
2
Founders Day.
Thursday, August 11, 2011
The Citizen. Auburn, New York
Mark the Calendar for the City of Auburn’s
There’s a full day of activities planned for Founders Day
happening from 11AM – 5PM downtown, the day before
the Great Race at Owasco Lake. This year’s theme,
“History on Wheels,” will bring hundreds of antique
cars, motorcycles and trucks downtown, plus the fun
offerings of a traditional street festival.
FLAACA reached out to car clubs all around central
New York to gain interest and participation. A flea
market featuring car-related memorabilia will be on
Dill Street and Loop Road adjacent to the Boyle
Center. A car corral featuring antique cars for sale will
be located on William Street and Loop Road.
Northeast Batteries, Fox Dealerships, Sunset
Restaurant, Pet’s Auto Repairs, Scott Motors, Farmboy
Graphics, Auburn HSBC Bank, First Niagara Bank and
Sherby’s Collision. After expenses, money raised by the
car club is donated to charities, this year, Cayuga
County’s Meals on Wheels program will benefit.
Regional Artist Booths: Two dozen regional artists
working in various media will setup booths to showcase
and sell their artwork and wares on Exchange Street
Mall. Artists include Jeff & Patricia Lafler, Tracy
Thompson, Tina Pealo, Donna Vanscoy, Catherine
Latessa, Cheri Haring, Mary Saxton, Tom Hussey, Todd
Foster, Carol Buttaro, Dawn Jordan, Kathryn
Alonso-Bergevin, Amanda Tallcot & F.A.M.E, Karen
Walter, Cayuga County Arts Council, Kimberly Dargle,
Lisa Cohen, Tia Gorp, Kathleen Blanchard, Debbie Flynn
& Michelle Wagner, Jessica Armstrong & Georgiana
Waldron, Barbara & Joseph Blair and JoJo Newkirk.
Categories include painting, sewing arts, drawing, pastel, photography, prints, clay, fiber, jewelry and more.
Car registration will happen in front of the Downtown
Auburn BID offices, starting at 9AM. The judging will
start at noon, one of the car show sponsors MetLife
will present one of the trophies and have a booth to
share information about their services. Another event
sponsor, AmeriCu, will host an information booth as
well; to promote their business expansion to Grant
Avenue.
Safelite Auto Glass and Robert C. Dempsey Insurance
Agency will offer a unique service for free for car lovers.
They will be etching VIN identification numbers for
safety purposes on any car window the owner chooses.
They are also fixing small window dings for free, but
people must reserve this service in advance. SafeTechcertified technicians will come to any location, after
Founders Day, if the service can’t be performed that
day. Their table will be in front of R. C. Dempsey Agency
on Genesee Street, in front of the
Genesee Center.
History on Wheels: The Founders Day car show is
hosted by the Finger Lakes Region Antique Automobile
Association (FLAACA), with help from the Prison City
Ramblers who are providing volunteers to assist with
registration, parking and judging. This year’s judges are
Bill Preston, Scott Turney, Ed Spedding, Bill Spedding,
Jim Vitale and Phil Simkin.
INSIDE
FOUNDERS DAY
Activities
Page 2-3
Schedule of Events
Page 4
Map
Page 5
Genesee Beer Sign
Page 6-7
Centro Shuttle Service
Page 8
Antique cars and trucks will be
parked along Genesee Street starting from the showmobile stage,
stationed in front of Silbert Optical,
and filter west towards the County
Office Building, on both sides of
the street. Historic cars will also be
parked at City Hall and the Seward
House Museum. The Cayuga
Museum’s REO Speedwagon will be
CONTINUED ON PAGE 3
Auburn, New York
11 Dill Street, Auburn, NY 13021
315-252-8683 • 1-800-764-3483
Founders Day, an annual celebration of the historic
Auburn area, will be capped with the “Genesee Lights
the Night” party at Market Street Park in downtown
Auburn, NY. The party, which starts at 7:00 p.m., features live music by That 70’s Band, and of course, icecold Genesee Beer, Genesee Cream Ale and Genny
Light. Beer will be served by Tinker’s Guild, with proceeds benefiting Majorpalooza. The party is open to
the public and all are encouraged to attend.
At 9:00 p.m., the ‘Genesee Beer’ sign will be lit for the
first time since the 1970s. Party guests will have a
great view of the sign from Market Street Park. To keep
the celebration going once the party ends, local
restaurants and bars have partnered with B.E. Wright
for a variety of specials on Genesee products. In addition to the strong support from the Auburn restaurant
community, the Brewery received numerous letters of
support from members of the Auburn Business
Improvement District.
“Downtown Auburn is the place to be Saturday, August
13 to celebrate the rich, abundant history of the
Auburn area during Founders Day, with a History on
Wheels Car Show theme,” said Connie Reilley,
Executive Director, Auburn BID. “The evening’s ‘Genesee
Lights the Night’ party is the perfect venue to applaud
the relighting of an iconic, pop culture, nostalgic focal
point of Downtown Auburn.”
Beginning on August 14, the Genesee Beer sign will
automatically light up every night at dusk and shut off
each morning at dawn thanks to an energy-saving sensor.
The “Genesee Lights the Night” party is hosted by The
Genesee Brewery and B.E. Wright Distributing Corp. in
conjunction with Founders Day and the Auburn
Business Improvement District.
About The Genesee Brewery
The Genesee Brewery, based in Rochester, New York, is
one of the largest and oldest continually operating
breweries in the United States. The brewery makes the
historic Genesee line of beers, Seagram's Escapes, the
ASE Certified Master Technicians
10 E. Garden St.
Auburn, NY 13021
(315) 258-8978
STOP IN
AFTER THE
PARADE!
s r
Party on the Patio!
All Summer Long! 6:30-9:30pm
THE LIBERTY STORE
105 Grant Ave., Auburn
5 E. Genesee St., Auburn • 252-1761
www.thelibertystore.com
253-7711
Restaurant: Monday-Thursday 8am-10pm
Friday - Sunday 7am-10pm
Original Honey Brown Lager as well as
Dundee Ales and Lagers family of
craft beers. Additionally, through its
Allied Brands division, the Genesee
Brewery is America’s exclusive distributor of Imperial Cerveza from Costa
Rica. The Genesee Brewery also manufactures beer and other alcoholic
and non-alcoholic beverages under
contracts on behalf of other companies.
View and subscribe to news from
The Genesee Brewery here:
http://www.pitchfeed.com/thegeneseebrewingcompany/6952
Always drink responsibly.
Article provided by: Rose Feor
Eric Mower and Associates
585-389-1855 (office)
585-703-5806 (cell)
rfeor@mower.com
Pictured above from left to right are Tom Lennox, Miss Jenny (Genesee
Beer Representative) & Marion Lennox. Tom & Marion were the owner’s of
Tommy’s Tavern on Genesee Street in Auburn which opened in 1957.
Miss Jenny was here at the old Auburn Inn to congratulate them for
having sold the most Genesee Beer in the Region in 1958.
Photo provided by Marion Lennox.
Complete Foreign and Domestic Service
Congratulations Auburn
Thirsty Thursday with Live Music
Bar: 11am-?
so important to us and we’re excited to be part of
Auburn’s Founders Day celebration.”
From Our
Founders to Yours
THIS SUMMER!
7
info@fingerlakesscuba.com • www.fingerlakesscuba.com
1 PLACE to be found
John’s Famous Outdoor BBQs
Live Music & Radio Broadcast: There will be ongoing
musical entertainment during the day on the City’s
showmobile stage. St. Alphonsus Choir will kick off the
day with the National Anthem at 11AM. Lou Kaplan
and Last Train Out will perform from Noon – 1:30PM
and Mark Doyle & the Maniacs performing from
2 – 4PM. From 9AM – Noon, oldies music and
announcements will be provided by MC and DJ Jane
Stebbins of Goodtime Charlie’s Mobile Entertainment.
Mayor Quill will present his ‘Mayor’s Choice’ trophy at
Finger Lakes Scuba
#
Cool off with a cold drink
on our patio and try
parked under the Schine Theater marquee, along with
a display of historic car photos. Mike Antonacci of
Eliminator Auto is organizing a motorcycle show, which
will be featured on State Street between Genesee
Street and Dill Street.
Congratulations Auburn!
Kosta’s Bar & Grill
the
Thursday, August 11, 2011
CONTINUED FROM PAGE 6
3RD ANNUAL FOUNDERS DAY FESTIVAL AUGUST 13TH
Sponsors & Displays: Other car show sponsors are
numerous and they include: Waterloo Auto Specialist,
Geneva Electrical Supply, Molly M. Headley Insurance
Waterloo, Dunn Tire, Camillus Ridge Terrace, Anderson’s
Automotive, Seneca Lake Terrace, Park Terrace at the
Radisson, Speno Music, Inc., Bee Line Auto, Cayuga
Lake National Bank, Shaw & Boehler Florists, Robert C.
Dempsey Insurance Agency, Elbridge Ace Hardware,
Amsoil Lubricants, The Liberty Store, EarQ, Pick & Pull
Auto Parts, David’s Collision & Body, Liberty Welding &
Radiator, Sennett Auto Supply, Gillespie Chevrolet, K&S
Car Wash, Ward Tire & Wheel, Always Concrete Pumping
Co., Auburn Chain Saw & Mower, AAMCO Transmissions,
Founders Day.
The Citizen. Auburn, New York
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Serving Cayuga County Since 1917
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• Batteries • Ball Joints • Tie Rods
The Federal House
7 William Street
Auburn, New York 13021
www.cuddyfinancial.com
Phone: 315.252.3600
Fax: 315.252.3625
*Investment Advice and Services
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& Estate Planning
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4
Founders Day.
Thursday, August 11, 2011
The Citizen. Auburn, New York
schedule of events
“History on Wheels”
7:30 - 8:00AM
Car club members and volunteers arrive to set up registration.
NOON 1:30PM
Last Train Out
performs on
9AM NOON
Showmobile
NOON 3PM
Car judging
takes place,
Captain Jack
entertains
Stage.
families.
Registration of
show cars.
LAST TRAIN OUT
2 - 4PM
Last Train Out. Left to right, Auburn native
Mark Doyle & the Maniacs
Bob Bachta, Lou Kaplan and Al Macomber.
Photo provided.
MARK DOYLE &
THE MANIACS
performs on Showmobile Stage.
Auburn natives Mark Doyle
and Terry Quill of Mark Doyle
3:30PM
Hoopes Park event. Photo credit:
Car judging ends, Mayor Quill presents his trophy, followed by
Don Lawler Photography.
other winners and businesses that sponsored trophies.
Photo provided.
Daut’s
PROMOTING SAFETY
RECOGNIZING DIVERSITY
...it’s a FOOD thing!
ENCOURAGING INNOVATION
Celebrate
Founders Day
with us!
Kitchen Open 11am-11pm
REWARDING TEAMWORK
Nucor Steel Auburn, Inc.
25 Quarry Road, Auburn, NY 13021
EEOE/AAE
and the Maniacs at a recent
JOIN US FOR
THE LIGHTING
OF THE SIGN!
History in the making!
SPENO
Genny & Dundee
MUSIC, INC.
TAP TAKEOVER!
3 E. Genesee Street • Auburn, NY
(315) 253-6259 • Fax 253-6348
SINCE 1952
Friday & Saturday
10 E. Genesee Street, Auburn
(315) 252-7175 • www.dautsrest.com
Mon.-Thurs. 4-10pm • Fri. & Sat. 11am-11pm
The Citizen. Auburn, New York
Founders Day.
Thursday, August 11, 2011
5
6
Founders Day.
Thursday, August 11, 2011
The Citizen. Auburn, New York
Historic ‘Genesee Beer’ Sign in Auburn, NY Restored
Sign set to light the night for the first time in decades on August 13
ROCHESTER, NY – For the first time in more than 40
years, the Genesee Beer sign in downtown Auburn, NY
will be illuminated. Installed just prior to the peak of
Genesee’s success, the sign has become a popular
landmark and exists as a reminder of the Brewery’s
historic ties to the region. The Brewery, in conjunction
with local beverage wholesaler B.E. Wright Distributing
Corp., is hosting a celebration party on August 13 as
the sign ‘lights up’ the Auburn sky again.
“The Genesee Brewery has been American-owned and
operated since 1878 and this sign is part of our history,” said Janine Schoos, Brand Manager, Genesee Beer.
“The Brewery and Genesee Beer have deep roots in
Upstate New York and re-lighting
the Auburn sign is one way we are
Open Daily at 11am showing our continued commitment to our heritage.”
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“The sign was originally installed in
1952, when my grandfather and
his partner bought the building,”
said Mike Speno, owner, Speno
Music. “We’re thrilled Genesee is
investing in the Auburn community
and restoring this important
landmark.”
The sign, which sits atop the Speno
Music building at 3 East Genesee
Street, has not been illuminated
since the early 1970s. Instead, the
sign letters have been painted the
classic Genesee red. The 20’h x
40’w sign has been completely
modernized with more than 380
feet of ultra-bright LED rope lights.
The LED lights have a lower burnout rate and use less
energy, making them a more environmentally friendly
and cost effective choice.
Brewery reinstated a third production shift and hired
an additional 100 employees in 2011.
“Genesee is an authentic beer with great taste at a
great price and consumers are really responding to
that — especially in areas like Auburn, NY,” said
Schoos. “It’s another reason why restoring our sign is
“We’re excited to celebrate the sign restoration with
the Genesee Brewery,” said Rich Rice, General
Manager, B.E. Wright Distributing Corp. “As an Auburn
neighbor and local distributor of the Genesee family of
beers, we know the impact community support can
have on the success of a brand and in turn, it’s
important for us to support the Upstate NY region.”
CONTINUED ON PAGE 7
Since 2009, signs have pointed to renewed growth and
a successful future for the Genesee Brewery. Genesee
Beer experienced double-digit sales increases in 2010
and the beer has become a regional sales leader in
the popular-price beer segment. Additionally, the
Photo provided by Eric Mower and Associates.
Congratulations
Auburn
On Your
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On
Founders Day
Founders
Day Celebration!
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Auburn, NY 13021 • 315-253-2197
Next to the showmobile, the Radio Group will air a live
broadcast. From 10AM – Noon the Hot Country station
WFLK will host, followed by the WALL from Noon – 2PM.
People can register to win two prizes at the booth, a
family fun pack with tickets for four, and a Toronto
getaway.
Family Fun: There are free family activities all
afternoon on Genesee Street. Cayuga County Sheriff’s
Department will host their Safe Child Program inside
the Genesee Mall. Food vendors and the family fun tent
with jumpy houses and face painting will be located
near the Cayuga County Office Building. Downtown
restaurants will host food booths at their business
locations. These include Mesa Grande, Parker’s Grille,
Swaby’s Tavern and Bambino’s Bistro.
The Paranormal Investigators of CNY will also host a
booth and do demonstrations with some of their “ghost
“The Genesee family embodies history, heritage and
authenticity. Auburn is known as ‘History’s Hometown’ —
it’s a perfect fit for Genesee. We’re celebrating our past
and our future as we re-light the sign on August 13,”
said Schoos.
Tues. - Sat. 10 am - 9:30 pm • Sun. 10 am - 8 pm
69 Wall Street, Auburn • (315) 253-2209
Thursday, August 11, 2011
3
CONTINUED FROM PAGE 2
3:30PM, followed by additional winner presentations.
From Noon – 3PM Captain Jack (Rick Martinez) will
entertain families, and also tie into a booth hosted by
the Calvary Presbyterian Church. They will be selling
cookbooks and t-shirts to benefit the local food
pantries. Cayuga County Red Cross will have an
information booth and sell cold water to keep
festival patrons hydrated.
Genesee Beer also went back to its roots earlier this
year, when the brand brought back the red and white
packaging that originally made it a household name.
The heritage packaging first appeared on the 24-oz.
cans, and after an overwhelmingly positive response, it
was extended to the entire Genesee Beer product line.
Founders Day.
The Citizen. Auburn, New York
buster” equipment. The United Church of Auburn will
share a display of historic images at their booth, and
Fire & Iron, the group responsible for the pending 9-11
sculpture at City Hall, will host an information booth
and sell t-shirts to benefit their projects.
The Girl Scouts and IGNITE will also offer information
booths so people can learn more about the
organization.
During the day, take a stroll further down South Street
to pop into the annual Westminster Manor yard sale
running August 12 – 13 from 9AM – 3PM. The
residence is located at 81 South Street, and will be
packed with interesting merchandise to purchase to
benefit their organization.
'Genesee Lights
the Night' after
Founders Day
August 13th:
For the first time
in more than 40
years, the landmark ‘Genesee
Beer’ sign atop
the Speno Music
building will be
illuminated.
Come join fellow residents for this historic event from 7
– 10PM at Market Street Park. The official countdown
and re-lighting will occur at 9PM. That 70s Band will
provide musical
entertainment and Tinker’s Guild will serve the family of
Genesee beers, with proceeds benefiting Majorpalooza.
Local bars including Daut’s, Oak & Vine, Suzy’s Tavern,
Curley’s, Belvedere Lounge, Swifty’s, Hibernians, the
Utopia Club, Harley’s, Parker’s Grille and Swaby’s Tavern
will feature specials on Genesee beer leading up to
and after the event.
in Upstate New York and re-lighting the Auburn sign is
one way we are showing our continued commitment to
our heritage. We’re excited to be part of Auburn’s
Founders Day celebration.”
“The Genesee Brewery has been American-owned and
operated since 1878 and this sign is part of our
history,” said Janine Schoos, Brand Manager, Genesee
Beer. “The Brewery and Genesee Beer have deep roots
For more information
please contact the
Downtown Auburn BID 315.252.7874.
Car club organizer Jack Hardy shared, “What an
action-packed weekend for Auburn! The car clubs were
eager to host a show downtown, like other cities in the
area, then with the Genesee Beer lighting party in the
evening, and the Great Race the next day, the City will
be at its best for residents and visitors alike.”
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