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03
03
Asia Pacific Newsletter
Setu Chairs:
TM
a new generation of multipurpose seating
Desirable Spaces >
Authenticity >
Product >
Regional.
Innovative.
Relevant.
Relationships
>
pg. _1
03
Contents.
4
5
7
12
14
16
17
18
_ Product
_ Relationships
_ Events
_ Lifestyle
_ Authenticity
_ Desirable Spaces
_ Coming Soon
_ Snapshot
“Beauty is not only
what you see, it’s also
what you feel”
Studio 7.5
03
Strength moving forward
I write this note with mixed emotions. With the recent earthquake
and tsunami in Japan we at Herman Miller have heavy hearts and
deep concern for everyone affected by the disaster. Our Herman
Miller Tokyo colleagues and dealer partners are safe, but we know
the road ahead will be difficult, in particular for those at the Sendai
ErgoKiosk outlet. I know I speak for the entire Herman Miller family
when I say that we will all stand up and provide the strength to help
with Japan’s recovery.
“The strength
of POSH is a
welcome
addition to our
family.”
At the same time, I am excited to share the news that Herman Miller
and POSH Office Systems are announcing an agreement that will,
upon its expected completion later this summer, bring POSH into the
Herman Miller corporate family.
Jeremy Hocking
Vice President, Herman Miller
Asia Pacific
The foundation for our shared future was established during a
successful marketing and distribution alliance, begun in October
2008. In these past few years working together we have confirmed
our like-minded passion for innovative, high quality interior solutions
for working and living spaces. Equally important we found that
our company cultures were well matched, with both organizations
committed to good corporate citizenship through design,
environmental stewardship, and high standards in the quality and
care for our employees and the communities in which we operate.
The strength of POSH is a welcome addition to our family.
Please visit their beautiful new showroom, the NetWork Centre,
in Hong Kong.
Jeremy Hocking,
Vice President, Herman Miller Asia Pacific
Product | Relationships | Events | Lifestyle | Authenticity | Desirable Spaces | Coming Soon | Snapshot
pg. _3
03
SetuTM Chairs:
a new generation of
multipurpose seating
Designed by Studio 7.5, Setu is a new generation of multipurpose
seating. And ever since its launch, this collection has garnered
the world’s attention. Setu has received several international
awards including the Red Dot Award, Gold in Multipurpose
Seating category and Silver in Lounge category at the NeoCon.
It was also one of the finalists at the 2010 Australian International
Design Awards and it recently earned a prestigious “Design of
the Decade” Gold award as well as the “Best Sustainable Design
Solution” from The Industrial Designers Society of America.
So, what is the sustainable design of Setu? Setu provides
its greater flexibility to all the places we work and now gets
prepared to extend its positive impact on your living. In April/
May, Herman Miller will introduce Setu upholstered. It is the latest
Setu innovation that combines the aesthetic character of leather/
textile with suspension material performance. You can choose
from a wide range of colours and can be easily matched with your
workplace or home setting.
“ Setu provides
its greater
flexibility to all
the places we
work and now
gets prepared
to extend its
positive impact
on your living. ”
For the chair that goes anywhere, the addition of suspended
upholstery will now allow it to wear anything.
So, what’s next for Setu? We plan to take Setu beyond the seating
category and extend its sustainable design to a range of tables
such as coffee table, dinning table, bar table etc, and a series of
wooden bases including wooden base for multipurpose chairs,
lounges and ottomans, stools and tables.
Setu is a great example of our commitment to problem-free design
and anticipating the needs of our society.
pg. _4
03
In our relationship segment we
explore the themes and trends
that will shape the way we work in
the future.
On March 11, 2011, we opened the doors to a brand new
showroom by POSH at Taikoo Place in Hong Kong. Here are the
excerpts from the interview with Marcus Foley, Group Managing
Director of PDM International. Marcus is the architect who piloted
the design of the new space.
Interview with Marcus Foley, PDM International
“HK is a great city
in its acceptance
to forward
thinking design.”
Can you tell us a little bit about your history in Hong Kong?
How long have you had an office here?
PDM was founded in Singapore in 1996 by Marcus Foley and
Dennis Lim, the Hong Kong office was established in 2001 to
mainly service our existing client base. Today it has evolved into
our regional hub and is pivotal in the running of our 8 regional
offices with a strong focus on high level design projects. It is
recognised as one of the leading design practises in HK.
Are there any trends in the design of spaces in Hong Kong
right now? What are they? Where do they come from?
HK is a great city in its acceptance to forward thinking design. The
trends we are seeing now are the breakdown of the old habits.
The office of today is more open plan and benches combined with
multi functional trendy style work place solutions are what PDM
is implementing. The mobility created by technology has seen
new trends in the workspace, thus revitalising the aftermath of the
financial crisis. Using space more efficiently and allowing greater
productivity will be the future trend.
Was there anything particularly challenging or inspiring about
working on the new POSH showroom? What is your favourite
part of the new space?
Bringing together a multipurpose space that could respond
to showcasing products, an event space, enhance end user
experience and be well received by the design community was
a challenge. The warehouse style space was a great canvas for
us to start, to bring Herman Miller and POSH to a new level in
pg. _5
03
HK. During our creative journey we decided to implement a full
size shipping container in the space. This represented the iconic
branding of Herman Miller. It provided a great visual impact from
outside and inside the space as well as an area to showcase
the history of the brand. Sourcing the container, implementing
the fitting and raising the container inside the showcase brought
many challenges, however, the final result speaks for itself. We
do believe that the space will be successful for all its varying
functions and be well received by the design community and end
users, which for us was the excitement of this commission.
What inspires your work?
Our work is inspired by the use of space and how this space
creates a visual stimulation and creates a mood reflecting the
use of this space. To work in 3 dimensional ideas whilst planning
and combining with a strong concept, results in designing a great
space. Our inspiration is to see and feel this space whilst looking
at how materials enhance the overall theme, and desire outcome.
We do not require the perfect space to do amazing work. It’s the
pursuit of design excellence and creating a great finished space
that requires the designer to look at space in many ways to get
the result. We also always try to stay ahead of trends to push the
design boundaries and do what we do, better each time.
pg. _6
03
The internationally acclaimed
designer Yves Béhar tours Asia
Pacific
By Caroline Perry
Last month the Asia Pacific region played host to celebrated
designer Yves Béhar as he toured the area to promote our latest
offering, the SAYL chair.
Starting his tour in cold and crisp Tokyo, Yves captivated the
audience during his lecture at Axis Gallery. Yves then took part in
a discussion facilitated by Lucas BB, editor-in-chief of PAPRESKY
magazine in the Herman Miller Tokyo Store which inspired the
whole audience. The launch of SAYL during the evening session
was a huge success with three Japanese creative professionals
using SAYL in different settings.
“Yves captivated
his audience
during his lecture
at Axis Gallery”
Singapore had a similar reaction where an energetic crowd
enjoyed the show as models paraded down the catwalk with the
SAYL chair. The design press were out in force with Yves doing
nine interviews in just three hours.
Over in the harbour city of Sydney, the design audience and
the media were delighted with the opportunity to meet Yves and
hear the story behind SAYL. After arriving by water taxi Yves
charmed the local media and designers alike in a gorgeous setting
overlooking the water.
Thanks to all our sponsors in each city, to Herman Miller in the
USA and to Yves Béhar and the team at fuseproject for making it
all come together.
pg. _7
03
Japan – Marunouchi Herman Miller
flagship showroom
By Yoko Sasaki
If you are going to be in Tokyo soon, visit the Herman Miller Store
opened in the hip Marunouchi shopping district. Did we hear you
asking why? Because on 11th December 2010, the company
opened a directly-owned and managed store - a first for Herman
Miller ever. The excitement doubled up when we witnessed 1,400
guests queued up for a brief look at the preview party held on
December 8th. The ecstatic crowd, champagne, music, and live
painting performance by Mustone, an emerging Japanese street
artist - the store and the live office upstairs were totally thrilled with
excitement.
“The store
provides the
company a way to
raise awareness
for its brand in a
growing market. ”
The store is full of brilliantly designed items, large and small,
including ergonomic work chairs and desks to the timeless but
fresh “classic line” by designers such as Eames and Nelson, as
well as a line-up of products from lighting and stationery to books
and toys, supporting a work lifestyle for the future.
Designed by Torafu Architects, the store in Marunouchi provides
the company a way to raise awareness for its brand in a growing
market. And now the shopping is not just simple but it is also a lot
of fun. You can just walk right in and take a look.
Visitors will experience a comfortable, relaxing, “at home”
atmosphere with several specially designed areas, like the “Try a
Chair” section where they can sit, twirl and experiment to find just
the right fit.
pg. _8
03
The new location of Herman Miller has two floors -- the street
level floor is the store and we have a live office upstairs. Both in
the store and the live office, we hold monthly events for individual
consumers and for the B2B industry customers.
The store received over 5,000 customers in two months which
averages at 500 a day. The press coverage was centred on the
grand opening of the world’s first retail store. It is our first store
since the Textiles and Objects store sells only fabrics and objects
in New York (1960 -67). But when it comes to furniture, this is our
first store.
It is the most important touchpoint of the brand with all the
stakeholders including the consumers, design community and
business people. We plan to hold a monthly event both in the
store and in the office space. The first two monthly events were a
great success!
pg. _9
03
We stand strong with Japan
On March 11, 2011, a record 9.0 magnitude earthquake struck
Japan near the city of Sendai. It generated a powerful tsunami
that hit northern Japan within minutes and caused widespread
destruction to coastal areas and communities. High magnitude
aftershocks continue to hit the region.
Herman Miller employees from around the globe wish to express
our love and solidarity for those affected by the Japan earthquake.
We’d like to encourage everyone around the world to take a photo
of themselves, including friends and family, holding a handwritten
message for the people of Japan. We have also contributed to the
Red Cross and strongly encourage you to do likewise.
Here’s how :
1. Take a picture of yourself and your written message with your
phone or camera
2. Email photo to hermanmillerjapanstrong@posterous.com
3. In the subject line of the email write your location – for example
‘with love from Hong Kong’
4. Attach one photo to each email
5. Do not write anything in the body of the message
6. Send and done!
To view a slideshow of all images:
Click on ‘slideshow’. You can now see pictures uploaded by a
number of Herman Miller employees and dealers worldwide:
http://hermanmillerjapanstrong.posterous.com
We are working on ways to get our message across to Japan and
files used are of a lower resolution that takes very little bandwidth.
We expect to feed this through to our facebook page shortly.
Note :
Your photo might take a few minutes to appear as we are manually approving
them to prevent spam. It’s fine to take your photo with a camera phone - let’s see
how many people around the world we can gather with messages of support.
pg. _10
03
Herman Miller and POSH
announce alliance
Last week our alliance partner POSH formally opened their new
flagship Hong Kong showroom. At that time, we announced that
our two companies have formally entered into an agreement that
will bring POSH into the Herman Miller corporate family.
Headquartered in Hong Kong, POSH is an acknowledged leader
in the Hong Kong SAR, China, and across the greater Asia Pacific
region. Known for its quality designs, POSH manufactures and
markets office systems furniture, freestanding tables, filing and
storage, and seating, for business and residential environments.
These products are designed, engineered, and manufactured
by more than 1,000 employees at its ISO-9001 and ISO-14001
certified production facility in Dongguan, China. With 5 major
showroom locations, including the newly opened and largest
furniture showroom in Hong Kong, a network of POSH franchisee
dealerships in mainland China, and more than 30 international
distributors worldwide, POSH is ideally positioned in fast-growing
China and the dynamic Asia Pacific marketplace.
“POSH is ideally
positioned in
fast-growing
China and
the dynamic
Asia Pacific
marketplace”
Uniting the two companies will create an organization with more
than 150 years of combined experience in the furniture industry. It
represents a major step in our shared strategic vision for regional
and global growth.
Read more on the Herman Miller Asia Pacific Blog
pg. _11
03
Life in Hong Kong
By Carissa Carter
Hong Kong is a city of contrasts. It is a place where steep,
unpopulated forest hangs centimetres from hyper-condensed
urban centres, fishing villages snuggle next to towering
skyscrapers of lights, and street food can be found alongside
five star international cuisines.
In October 2010, I moved to Hong Kong, and as one of the 7
million people in this city, it’s clear that I am simply a platelet in
the Hong Kong circulatory system. My transportation happens
mostly in tubes. The MTR (subway) sucks me across the island
and over to Kowloon, and then when I exit it is more than likely
that I get vacuumed up in an elevator to our office (on the 40th
floor) or to my apartment (on the 30th floor). It seems like I
spend more time high above ground or well below it than I do
on the actual surface. When I do walk around it’s often on one
of many raised walkways that connect the parts and pieces of
the city. Transportation and connectivity here are amazing.
“Life in Hong
Kong is fast
stimulating for
all of the senses.
Come visit! ”
Often, in an effort to stay grounded and see the city, I ride the
old-school tram to and from work. The tram is a double-decker
trolley that runs on tracks along the length of Hong Kong Island.
It’s a brilliant throwback to the Hong Kong of years ago. Since
it’s open-air, I like to sit on the top level and relax on what is
always a slow journey. I live in an area of town known as Sai
Ying Pun. It is famous for being a gigantic dried fish market. It’s
dried fish as far as the eye can see. As you can imagine, it’s
also dried fish as far as the nose can smell.
Life in Hong Kong is fast stimulating for all of the senses.
Come visit!
pg. _12
03
Gesture Technology - Microsoft
Kinect - From Double-Click to
Emotion and Flick.
By Carissa Carter
When Douglas Engelbart invented the first computer mouse in
1963, it was a big step up from controlling on-screen cursors
with written pieces of computer code. The mouse was the only
industry standard for forty-five years as it evolved through different
mechanisms, such as track balls and optical sensors, as well as
multiple form factors.
The mouse has had serious staying power, though it’s now
accompanied by other control technologies. Track pads are
incorporated into most laptop brands, though the ability to scroll
and touch with more than one finger was invented by Apple. This
technology, called ‘multi-touch,’ paved the way for the currently
ubiquitous pinch, squeeze, swipe, and expand finger movements
that most young children now expect electronic devices to
respond to. Add an accelerometer to the mix (the magic behind
the Nintendo Wii controller) and devices like the iPhone have
become more popular for their apps and games than to use as a
telephone.
“Gestural
recognition
controllers allow
you to wave your
hand in the air to
move something
across your
screen.”
It’s only natural that the next wave of controllers eliminates the
device altogether. Gestural recognition controllers allow you to
wave your hand in the air to move something across your screen.
Using a combination of cameras and image processing, these
controllers are behind new devices such as the Kinect for Xbox
360, a video game system where the player jumps up and down
and moves his or her body to play the game.
What’s next? Eye-tracking will soon become ubiquitous, as will
control through facial expression. However, some of the most
exciting technology will come in the way of affective computing.
Controllers that use affective computing recognize visual
aesthetics, gestures, expressions and even the level of emotion
embedded in speech. Combined together they allow the computer
to provide a personal and relevant response to the individual user.
Just think…in a few years your computer will be able to realize
you’ve become bored and will be able to spark enthusiasm or
send you home early.
pg. _13
03
Did you know who gave the first
mouse pad to the mouse?
By Chanda Gohrani
Jack Kelley, yes he is the same designer who worked side-by-side
with Robert Propst throughout the 60s and early 70s. He played
a pivotal role in the design of many Action Office components.
He did that work as a researcher/ designer for the Herman Miller
Research Corporation, headed at that time by Robert Propst,
inventor of another world’s first: the Action Office system.
Kelly had been captivated by computers since 1969, when
he worked at the Stanford Research Institute with Douglas
Engelbart, inventor of the world’s first computer mouse. The
mouse needed a pad, so Kelley designed it--the world’s first
mouse pad, an invention that brought him great satisfaction and
an early understanding of the complexities of working in computer
environments.
“The mouse
needed a pad, so
Kelley designed
it--the world’s
first mouse pad”
Kelley does more than stay abreast of the latest technological
developments. He gets out into the real work world, meeting faceto-face with the people whose lives he’s trying to make better--and
more healthful.
pg. _14
03
Did you know?
The King of office chairs!
By Caroline Perry
In the 16 years since it launched, the Aeron chair has transformed
the world of office seating. Spurned in focus groups and ridiculed
by some experts, the Aeron chair has weathered a storm of
resistance and enjoyed wide acclaim to become the king of office
chairs. Inducted into halls of fame in notable museums across the
world, Aeron has also been awarded “The Design of the Decade”
by the Industrial Designers Society of America (2000).
This year Herman Miller Asia Pacific will be holding the first
ever pan-Asia Pacific Aeron Hockey Championships. Kicking off
in Delhi in March, the winners from each country will travel to
Hong Kong later in the year for their chance to battle it out to be
crowned the Kings and Queens of Aeron Office Hockey 2011.
Each member of the winning team will be flown to Hong Kong
and the final winners will receive a grand prize.
“Aeron chair
has weathered
a storm of
resistance and
enjoyed wide
acclaim to
become the king
of office chairs.”
Sounds like its time to start practicing!
pa n a s i a
8 regions. 7 games. 1 winner.
Hong Kong . Australia . Japan . Shanghai . India . Singapore . Korea . New Zealand
You got game.
HONG KONG SEPTEMBER 17, 2011
For more details visit www.hermanmiller.com/asia
pg. _15
03
Express your workspace with
Herman Miller extensive
portfolio of furniture solutions.
We showcase our recent
accomplishments
Company: Jones Lang LaSalle
Location: Hong Kong
Project Scope: 270 workstations
Featured Products: Arras workstations / Arras Pedestals / Arras
Planters / Heel Screens and Lateral Side blades
pg. _16
Full Line Dealer
Coming Soon
Bearys Innomarketing Pvt. Ltd.,
His Grace, Opp. Cash Pharmacy,
Residency Road, Bangalore-560 025
T : +91 80 2221 7903
M : +91 98800 01942 / 98454 55403
E : info@bearysinnomark.com
W : www.bearysinnomark.com
03
pa n a s i a
8 regions. 7 games. 1 winner.
Hong Kong . Australia . Japan . Shanghai . India . Singapore . Korea . New Zealand
You got game.
Watch out for the Herman Miller Aeron Office Hockey series which
was kick started in Asia Pacific region in New Delhi on 5th March,
2011. The event is sponsored by Work Place Synergy followed by
Chennai, Hong Kong, Singapore and rest of the region.
HONG KONG SEPTEMBER 17, 2011
For more details visit www.hermanmiller.com/asia
Bearys Innomark, Herman Miller’s full line dealer inaugurates
their exclusive Herman Miller Showroom in Bangalore on 25th
March, 2011 at Residency Road. Situated in the heart of the city,
this showroom promises to become the next best furniture stop in
the city. The opening event will also offer the first look of SAYL in
Bangalore.
As a thought leader of the green movement in India, the Bearys Group
shares Herman Miller's concern for the environment and commitment
to sustainable practices.
Herman Miller believes the future quality of human life is dependent
on a healthy sustainable environment.
Herman Miller & Bearys Group - Committed to a greener planet
The Delhi based dealer Workplace Synergies will also inaugurate
their new Design Center in an exclusive event along with SAYL
preview on 24th March, 2011.
Exclusive Herman Miller store in Bangalore.
pg. _17
03
Installation by
Yuko Nagayama for the
SAYL launch in Tokyo
Snap Shot >
For more information or to receive the Herman Miller Reach
Newsletter, please contact us
reach@hermanmiller.com
pg. _18

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