Message from Bob Erffmeyer, SMA President

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Message from Bob Erffmeyer,
SMA President
Volume XXXVI,
Number 2
Fall 2012
Greetings SMA Members
Message from Bob
Erffmeyer, SMA President
Are you ready for the 50th
Anniversary Meeting of the
Society
for
Marketing
Advances? This truly is a
historic meeting of marketing
educators that you will want to
attend. Chris Hopkins, our
program chair, has done a
wonderful job organizing this
unique conference, Leading
the Way, Yesterday, Today
and Tomorrow. Here are just a
few of the reasons why you
should plan on joining your
marketing colleagues as we
gather at the Walt Disney
World Swan and Dolphin
Resort in Orlando:
p. 1
Informative
Pre-conference
Workshops. Pick up some new
teaching and research skills at
the ‘Using “i” Technology in the
Classroom or at the 6th Annual
SMA
Structural
Equation
Modeling Workshop.
Once in a Lifetime Special
Sessions. It’s not often we get
an opportunity to look back on
the development of our field
and reflect on where we are
headed. Join O.C. Ferrell, Joe
Hair and Greg Marshall in their
special session, “Examining
the History of Marketing
Education with an Eye to the
2012 SMA Conference in
Orlando: Leading the Way,
Yesterday, Today and
Tomorrow
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2012 SMA Elsevier
Distinguished Scholar—
Peter Golder
Future”.
Insightful SMA Scholar Lecture.
Listen to noted scholar and
author Peter Golder, from
Dartmouth College, discuss his
research and insights on new
products, global marketing and
marketing strategy. Professor
Golder’s research has found that
enduring market leadership is the
result primarily of vision and will,
questioning
the
first-mover
advantage.
Educational competitions, paper
presentations and panels. Learn
some great teaching tips at some
of the many sessions of
pedagogy including: Cengage
Pride/Ferrell
innovations
in
Teaching Competition, the St.
Mary’s University Distinguished
Teaching Competition and the
Lamb, Hair and McDaniel
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2012/2013 SMA Placement
Services
p. 4
2012/2013 SMA Doctoral
Consortium
p. 5
MER Journal Update
p. 6
JMTP Journal Update
p. 7
SMA Treasurer’s Report
p. 9
SMA Information
p. 10
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Fall 2012
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Marketing Education session. For a fast-pasted session attend the Creating Teaching Moments
special session will feature 4 minute teaching ideas from a distinguished panel of 17 educators. Find
your special niche and attend one of the many research presentations ranging social media in
marketing to sustainability in marketing to international marketing challenges.
Relaxing Setting. The 50th Year Anniversary will take place on the spectacular Disney World
Complex. What better place to spend time renewing old friendships and making new ones?
Take time to join your colleagues as we gather to celebrate 50 Years of SMA, Leading the Way,
Yesterday, Today and Tomorrow. I hope to see you there!
Regards,
Bob Erffmeyer
President, Society for Marketing Advances
2012 SMA Conference in Orlando:
Leading the Way,
Yesterday, Today and Tomorrow
Greetings SMA Friends:
The 2012 meeting of the Society for Marketing Advances is just around the corner. We invite you to
join us for the milestone celebration of SMA’s 50th anniversary. We hope to deliver another exciting
academic, as well as social and fellowship-oriented experience for our membership. The conference
will be held October 31st to November 3rd at the beautiful Disney Swan and Dolphin resort located in
the heart of Walt Disney World. Thanks to all of you for contributing to an impressive line-up of
presentations, panels, and papers. Our theme, “SMA…Leading the Way, Yesterday, Today and
Tomorrow,” promises to open the door to a range of topics designed to commemorate the history and
contribution of SMA to the greater marketing discipline. Among the conference highlights will be the
SMA Elsevier Distinguished Scholar Award and Presentation. This year‘s recipient is Peter Golder,
Professor of Marketing at the Tuck School of Business at Dartmouth College. Peter is considered a
leading scholar in the areas of entry timing, innovation, branding, quality, and global expansion. We
are honored to have him be a part of our 50th anniversary meeting.
The SMA 2012 Conference theme encourages each of us to consider where SMA has been, where
we are today and where we hope to be in the future. Among the highlights herein, we are very
fortunate to have a special session entitled “Examining the History of Marketing Education with an
Eye to the Future.” This session boasts a most impressive line-up of outstanding scholars and SMA
Fellows including O.C. Ferrell, Joe Hair and Greg Marshall. We are also looking forward to our 50th
anniversary breakfast honoring all Past Presidents and Fellows. This event will feature a program
focusing on the history of SMA which will be led by SMA Past President and Fellow Bob Robicheaux.
In keeping with the Conference theme, there is also a track on the History of Marketing Thought.
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Along with these events and presentations, the conference program will address and reflect upon all
facets of marketing thought and pedagogy with 27 conference tracks and over 50 sessions. Given
the breadth and depth of the topics covered, the Conference promises considerable variety, context,
and richness. The scope of the program also encompasses traditional favorites, including the
Structural Equations Modeling Seminar (Joe Hair and Barry Babin), the Pride-Ferrell Cengage
Innovations in Teaching Competition (John Branch), the St. Mary’s University Distinguished Teaching
Competition (Brian Engelland), and the prestigious SMA Doctoral Consortium, organized this year by
SMA Fellow, Dave Ortinau. Ever mindful of the global marketplace, there are sessions on current
marketing issues in Asia, Canada, Europe, and Latin America. With an eye toward the contemporary,
this year’s conference will also feature a new pre-conference seminar on Using “i” Technology in the
Classroom (Renee Fontenot).
While there are many people to thank for their contributions
to SMA 2012, none are more deserving than the current
executive committee and conference track chairs, without
the notable contributions of each of these individuals we
would not have a conference program. We also wish to
acknowledge the new Proceedings Editor, Kevin Shanahan,
for his exceptional work on the digital proceedings.
We invite you to come and experience the wonder and magic of beautiful Orlando, the vacation
capitol of the world! Experience Walt Disney World, with the Magic Kingdom, Epcot, Disney’s
Hollywood Studios and Disney’s Animal Kingdom theme parks, there is plenty to see and do. There
are also two water parks, Disney's Blizzard Beach and Disney's Typhoon Lagoon. Given that the first
night of the conference is Halloween, there are a number of special events going on in the parks,
among these are the “Mickeys Not So Scary Halloween Party” for younger children and for the more
adventurous there’s the Universal Studios Halloween Horror Nights. As an added bonus, we are
currently working on making it possible for members to purchase discounted park tickets via the SMA
website. Members will be notified through e-mail once this is available. In walking distance of the
Swan and Dolphin Resort is Disney's famous BoardWalk area which contains more than 90,000
square feet of shops, restaurants and nightclubs. It encompasses Crescent Lake and is "a village on
the water." On top of all this, there is also a fantastic night-time entertainment complex at Downtown
Disney.
In short, the 2012 conference promises to be an enriching and enjoyable
experience for all! I look forward to seeing you in Orlando in October!
Christopher D. Hopkins
2012 SMA Conference Program Chair
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Fall 2012
2012 SMA Elsevier Distinguished Scholar—
Peter Golder
Peter Golder is Professor of Marketing at the Tuck School of Business at Dartmouth College. He
received his B.S. in mechanical engineering from the University of Pennsylvania and his Ph.D. in
business administration from the University of Southern California. Prior to joining Tuck, he was
Professor of Marketing, George and Edythe Heyman Faculty Fellow, marketing department doctoral
program coordinator, and recipient of the Executive MBA Teaching Excellence Award at New York
University’s Stern School of Business. He has also held visiting faculty appointments at UCLA and
Peking University.
Peter’s research focuses on the long-term effects of marketing strategies for
entry timing, innovation, branding, quality, and global expansion. He has won
seven best-paper awards including the O’Dell, Bass, ISMS/Marketing Science
Long-Term Impact Award, and two Marketing Science Institute awards. His
research has been featured multiple times in the popular press including The
Wall Street Journal, The Financial Times, The Economist, Advertising Age, and
other publications. He is the co-author of Will and Vision: How Latecomers Grow
to Dominate Markets, which won the Berry Book prize as the best book in
marketing and was also selected as one of the Top Ten Books of the Year by
Harvard Business Review.
2012/2013 SMA Placement Services
Academic Placement is open for business! If you are a job applicant or a school with a position
vacancy, please join us in Orlando this fall In addition to an intellectually stimulating, but friendly
conference, this year’s venue at Disney World offers a happy and fun atmosphere in which to conduct
business. SMA’s academic placement service offers a forum for job seekers and schools to meet in a
congenial and cordial atmosphere.
In addition, please stop by to say hello to Diane Edmondson who becomes SMA’s Academic
Placement Director in 2013.
Academic placement will be located in Australia 2 operate during the following days and times at the
conference:
· Wednesday, October 21 from 4:00 p.m. – 6:00 p.m.
· Thursday, November 1 from 8:00 a.m. - 5:00 p.m.
· Friday, November 2 from 8:00 a.m. - 5:00 p.m. (closed for
luncheon and business meeting).
Best wishes to all and I hope to see you in Orlando!
For additional information about SMA’s Academic Placement Services,
please visit the SMA website or contact J. Charlene Davis at
cdavis2@trinity.edu or (210) 999-7645.
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Fall 2012
2012 SMA Doctoral Consortium
The 24th SMA Doctoral Consortium will be held during the upcoming SMA 50th Anniversary
Conference at the Swan and Dolphin Resort Hotel at Disney World in Orlando, Florida.
The consortium will be held on Wednesday (October 31st) and Thursday (November 1st) beginning at
8:00 a.m.
The 24th SMA Doctoral Consortium Program consists of eight exciting academic topics that are
important and relevant to any third or fourth year ABD doctoral student. An outstanding group of
consortium faculty will lead the topic sessions providing the student participants with unique
informational exchange opportunities through interactive discussions with some of marketing
discipline’s most accomplished scholars. (See topics and faculty below.)
Student Participant Nomination Requirements:
1. The perspective doctoral consortium candidate MUST be at either a third- or fourth-year
ABD status within their program.
2. The nominating professor should be in good standing as a SMA member (if not, contact David
Ortinau at dortinau@usf.edu for possible options.)
3. Since SMA is limiting the number of student candidates to 30 participants, all institutions will
be limited to nominating one student from its program.
4. The nomination deadline date is September 15, 2012, but due to the restricted number of
available seats, processing of nominations will be on a first come basis. Therefore, institutions
are encouraged to submit their student’s nomination form and registration fee (as stated on
the enclosed nomination form) ASAP.
5. For more information and a nomination form, please contact David Ortinau at
dortinau@usf.edu
24th Society for Marketing Advances Doctoral Consortium Program
Topics and Consortium Faculty
Session 1 Insights to Impactful Contributions through Programmatic Research and
Publishing
A. Parasuraman, University of Miami; Julie Baker, Texas Christian University
Session 2
Insights in the Development of being an Effective and Successful Teacher
John D. Branch, University of Michigan; Danny Butler, Auburn University
Session 3
Insights of the Transition to New Faculty Status – Tips and Suggestions
Adam Craig, University of South Florida; Mary Harrison, Birmingham-Southern
College
Donald Lund, University of Alabama at Birmingham; Jeannette A. Mena, University of
South Florida
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Session 4
Journals
Editorial Reviewers’ Insights toward Publishing in High Quality Marketing
Charles Ingene, University of Mississippi; Jeannette A. Mena, University of South
Florida
David J. Ortinau, University of South Florida
Session 5
Insights to Reviewing and Publishing for Scholarly Journals
Sharon Beatty, University of Alabama; G. Tomas Hult, Michigan State University
Session 6
Insights and Tips on Theory Building in Marketing
Shelby D. Hunt, Texas Tech University; Jagdish N. Sheth, Emory University
Session 7
Insights on Building an Overall Successful Academic Career
OC Ferrell, University of New Mexico; Joseph F. Hair, Jr., Kennesaw State University
Session 8
Insights on Hiring New Faculty – Challenges and Tips on Current Negotiations
Barry J. Babin, Louisiana Tech University; Karin Braunsberger, University of South
Florida St. Pete
Charlene Davis, Trinity University; Robert Robicheaux, University of Alabama at
Birmingham
MER Journal Update
The Society for Marketing Advances is proud to introduce Brian A. Vander Schee (Aurora University)
as the new Editor of Marketing Education Review—a leading education journal within the field of
marketing. Brian’s term as MER Editor will begin January 1, 2013.
Brian has a record of national recognition for
his innovation in marketing education. In
2005 he received the Direct Marketing
Association of Washington Educational
Foundation Joan Throckmorton Award for
Creative Excellence in Direct Marketing. He
received a Marketing Management
Association Hormel Foods Teaching Excellence
Award in 2009 and 2011. In 2010 he was the Society for Marketing Advances Pride-Ferrell Cengage
Innovations in Teaching Competition Winner. This year he is the American Marketing Association
Pearson Prentice Hall Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing
Education Winner. He is also a finalist for the 2012 Society for Marketing Advances Distinguished
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Teaching Award to be presented at the Annual Conference in November in Orlando.
Vander Schee served as the 2012 Guest Editor for the Marketing Education Review Special Issue
on Teaching Innovations and will finish his term as the Special Issues Editor of the Journal for
JMTP Journal Update
Greetings from the Journal of Marketing Theory and Practice! While SMA celebrates its 50th
anniversary this year, JMTP is celebrating its own 20th anniversary! To commemorate this milestone,
with the endorsement of the JMTP Board I commissioned Michael Jay Polonsky and Allison Ringer
from Deakin University in Australia to develop an article titled “Twenty Years of the Journal of
Marketing Theory and Practice.” The article appears in Volume 20, Number 3 (Summer 2012) of the
journal. In this column I’d like to highlight a few points and implications based on the Polonsky and
Ringer piece.
Professors Jim Randall and Morgan Miles (at that time, both of Georgia Southern University) had the
vision and foresight back in 1992 to recognize the strong need for “a forum for the dissemination of
marketing theory that has useful applications to the practice of marketing.” Unlike many (most?)
marketing journals in which authors begrudgingly develop a managerial application section as a
required afterthought, JMTP has from the beginning taken the stance that marketing as a field is
inherently managerial – and as such, JMTP reviewers (and the editor) are very determined that the
work published therein represents both advances in theory and also provides relevant opportunities
to meaningfully enhance managerial practice. At the same time, the audience for JMTP is solidly the
academic marketing community and in order for the journal to continue to grow in stature it must
balance meeting the necessary demands of academic rigor while also staying true to its mission of
managerial relevance. Based on Polonsky and Ringer’s analysis, during the past five years the
managerial implications section of articles has averaged about 1 journal page – likely much greater
than a majority of marketing journals.
As you probably know, JMTP is presently undergoing evaluation for inclusion into the Social Science
Citation Index (SSCI). A key criterion for this is globalization of a journal. Polonsky and Ringer found
that the percentage of authors from North America has followed the following pattern: 1992-96 – 94.1
percent; 1997-2001 – 87.6 percent; 2002-2006 – 83.3 percent; and 2007-12 – 72.9 percent. It is not
circumstantial that the greatest drop was in the last five years, signaling a major shift to outsideU.S./Canadian authors. Thanks to our publisher M.E. Sharpe and the leadership of their Executive
Editor Harry Briggs, we’ve undertaken a demonstrative globalization campaign for JMTP and the
journal has gained substantial presence especially in Europe and the Asia-Pacific rim.
In terms of topical areas published, the top five (as categorized by our reviewer assignment system)
during the first 20 years of the journal are as follows: 1 – Consumer Behavior; 2 – Selling and Sales
Management; 3 – Marketing Theory; 4 – International; and 5 – Branding/Products. When I give a 30second elevator statement to an unaware academician about JMTP, they often express surprise that
CB would be the #1 published topic in JMTP, given its managerial bent (we’ve published 109 CB
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articles in 20 years!). My explanation for this is actually pretty simple. For a long while, in top
consumer research journals authors were actually encouraged not to emphasize managerial
connections in their study write-ups. Yet, for anyone that has ever deployed or utilized consumer
research in an actual business setting, it is clear that the notion that consumer research and
managerial usefulness are incompatible is ridiculous. Bottom line, we’ve published great work on the
CB side in JMTP from authors that understand the false dichotomy of academic purity and
managerial use. And we will continue to do so.
Finally, Polonsky and Ringer talk a good deal about JMTP’s impact – in terms of citations, authors,
schools, and otherwise over its 20-year history. We won’t know for sure our SSCI impact factor until
we are officially in the SSCI database, but the preliminary evidence bodes well for the journal. For the
curious, here are a few individual facts revealed by Polonsky and Ringer (numbers are as of
submission date):
•
•
•
The top-cited article so far is “Mediating Influences on the Relationship between Market
Orientation and Profitability in Small Industrial Firms” by Al Pelham, with 155 citations.
The top published author in JMTP based on number of articles involved in is Ron Goldsmith.
Not surprising given Ron’s level of research productivity, the top university based on number
of articles involved is Florida State.
Let me close this column by thanking Michael and Allison for taking on this task and for doing an
outstanding job with their retrospective article. JMTP’s position within the milieu of academic
marketing journals is robust and its impact is increasing. It is a pleasure and privilege to serve as
editor.
Greg Marshall
Editor, Journal of Marketing Theory and Practice
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SMA Treasurer’s Report
TREASURER REPORT, FALL 2012
Under the diligent monitoring of the SMA Board, our organization continues to enjoy financial
stability. As we head into our 51st year, a financial priority of the Board is to continue to manage
operating cost while maintaining the exceptional quality of the Annual Conference that is the
signature of SMA.
The federal tax return for the accounting year April 1, 2011 through March 31, 2012 was prepared by
Bauman Associates, Ltd. and filed with the IRS on July 3, 2012. At the end of that year, cash on
hand totaled $17,799.06. Since April 1, 2012, 17 members renewed their membership in SMA, 61
members registered for the 2012 conference, and several exhibitor partners registered. These
financial activities account for the majority of the increase of cash on hand, which totaled $35,433.13
on August 31, 2012. There are no extraordinary costs anticipated for the upcoming conference or
current account year.
We need your help. Securing sponsors to fund competitions/awards/events are a challenge during
these economic times. Although we have secured new money for this year’s conference, SMA needs
both academic and industry sponsors. If you know of a potential sponsor, please let us know!
For additional information or details, please contact your Treasurer at SMATreasurer@comcast.net.
Cynthia Cano
Treasurer, SMA
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Volume XXXVI, Number 2
Fall 2012
SMA Information
PRESIDENT
Robert Erffmeyer, University of Wisconsin - Eau Claire
erffmerc@uwec.edu
PRESIDENT - ELECT
Christopher D. Hopkins, Clemson University
chopkin@clemson.edu
SECRETARY
John Branch, University of Michigan
jdbranch@umich.edu
TREASURER
Cynthia Cano, University of South Florida
ccano2@yahoo.com
ELECTRONIC COMMUNICATION DIRECTOR
Mohan Menon, University of South Alabama
mmenon@usouthal.edu
ACADEMIC PLACEMENT SERVICES DIRECTOR
J. Charlene Davis. Trinity University
cdavis2@trinity.edu
EXECUTIVE DIRECTOR
W. Rhea Ingram, Auburn University – Montgomery
wingram4@aum.edu
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