2016 media kit - PNJ Media Solutions

Transcription

2016 MEDIA KIT
BELLAMAGAZINE.COM
BE INSPIRED. GET REJUVENATED. TREAT YOURSELF.
GET REJUVENATED. TREAT YOURSELF.
BEAUTIFUL WOMEN. SASSY ATTITUDE. SMART MAGAZINE.
2016 PHILOSPHY
BE INSPIRED
Bella Magazine reaches a very affluent readership one that is as unique as the market it serves. Pensacola
is a dynamic city loved by a sophisticated community
of women who take pride in its preservation and growth.
The city is known for its movers and shakers who live
the lifestyle that distinctively make living on the
Emerald Coast exciting and envied by all!
Relax and Enjoy Bella Magazine. BE INSPIRED by
the topics that matter most to Pensacola women.
The magazine will encourage women and their circle
of friends to continue living and embracing their life
passions. GET REJUVENATED. Bella magazine will keep
its readers stylish, with fashion and beauty tips; as well
as, informed about all the great places to dine and arts
& entertain events. TREAT YOURSELF because you’ve
earned a little slice of heaven here in Pensacola and
we’re going to help you enjoy it to the fullest.
Bella Magazine is published monthly, delivered to
targeted Pensacola News Journal subscribers who
live in affluent neighborhoods and distributed at key
locations in and around the city. You’ll find Bella
Magazine in the finest salons, boutiques and facilities
in the area. We will give our readers a look at unique
experiences and establishments and advice from
women who know best what the Bella woman is all
about. Don’t miss a single issue of Bella Magazine,
as we cover the social happenings we know are
important to Bella women.
.
BELLA MAGAZINE | 2 N. PALAFOX STREET | PENSACOLA, FL 32502 | P. 850.469.8200 | ADVERTISING@PNJ.COM
BE INSPIRED
IN EVERY ISSUE
BELLA MAGAZINE // LIFESTYLE, FASHION, FOOD & CAUSES
What woman of influence doesn’t want to be her best?
That’s why we’ve given Bella Magazine a new look with
new content that reflects the changing Bella woman.
Trends:
From must-have gadgets, trinkets and little luxuries
to the latest in beauty products, gifts and cocktails.
Body and Soul:
Exercise and food tips, meditation practices, books
and spa vacation retreats to pamper us.
Style:
Bella women have style in spades and Bella Magazine
provides the latest in accessories, shoes, fashion and
products to help you look and feel your best every
single day.
Worth the trip:
Our crystal white sand feels like sugar under our
feet, there’s really no need to leave paradise. But,
the Bella woman likes to explore and we’ll take you
on a weekend trip to picturesque destinations that
provide a vacation away from vacation.
Dining:
So many choices, so little time. Relax over a nice glass
of wine, with good company and a gorgeous view.
Pensacola is home to the finest quaint restaurants and
cocktail lounges in the south and Bella Magazine takes
you out on the town to experience them all.
Local fare:
The city of five flags is both charming and historic.
Our people, events, shops and experiences stand out
among the crowd. You won’t find another place quite
like this, and Bella celebrates the many things that
make Pensacola special.
TOP
10
REASONS
TOP
10
TO ADVERTISE IN MAGAZINES
REA-
MAGAZINE ADVERTISING ENGAGES:
Multiple studies show consumers are more likely to
find magazine advertising acceptable and enjoyable
compared to advertising in other media. They find
magazine advertising less interruptive.
MAGAZINE ADVERTISING IS CONSIDERED
VALUABLE CONTENT:
According to numerous studies, consumers value
magazine advertising. Starcom found that when
readers were asked to pull ten pages that best
demonstrate the essence of their favorite magazines,
three out of 10 pages pulled were ads. This data
shows that consumers trust and value magazine
advertising.
MAGAZINE ADVERTISING IMPROVES ADVERTISING ROI:
Multiple studies demonstrate that allocating dollars
to magazines improves marketing and advertising ROI
across a broad range of product categories.
MAGAZINE ADVERTISING SELLS
– AND IT DELIVERS RESULTS CONSISTENTLY:
Studies show magazines are the strongest drivers
of purchase intent. What’s more, magazines deliver
results more consistently throughout the consumer
journey than television or the Internet.
MAGAZINES CAPTURE ITS READERS:
The average magazine reader spends 45 minutes
with his or her publication of choice.
Source:
HEARST Engagement Factor Study, The Magazine Handbook,
a comprehensive reference source for information about
consumer magazines.
TOP
10
REASONS
TOP
10
TO ADVERTISE IN MAGAZINES
REA-
MAGAZINE ADVERTISING IS RELEVANT AND TARGETED:
Consumers consider magazine advertising more
relevant than advertising in other media. With
a range of titles that appeals to a wide variety of
demographics, lifestyles and interests, advertisers
can hone in on targets that best fit their needs.
MAGAZINES REACH THE MOST DESIRABLE CONSUMERS:
Across major demographic groups, the combination
of the top 25 national magazines delivers more rating
points than the top 25 TV shows. Additionally, heavy
magazine readers are likely to be among the highest
spenders across most product categories.
MAGAZINE AUDIENCES ACCUMULATE FASTER THAN
YOU THINK – AND WITH LASTING IMPACT:
The average monthly magazine accumulates
approximately 60% of its audience within a month’s
time. Additionally, consumers refer to magazines
multiple times, saving them, giving advertisers the
opportunity for multiple exposures.
MAGAZINES INFLUENCE INFLUENTIALS:
Magazines are the medium that “Influential
Americans” turn to the most for making purchase
decisions and recommendations.
MAGAZINES SUPPLY CREDIBILITY:
Consumers trust and believe magazine advertising
more than advertising in other media. Consumers
turn to magazines as a source of information on
new products.
Source:
HEARST Engagement Factor Study, The Magazine Handbook, a
comprehensive reference source for information about consumer magazines.
BE INSPIRED
EDITORIAL CALENDAR
BELLA MAGAZINE // LIFESTYLE, FASHION, FOOD & CAUSES
PUB DATE: Dec.21
AD DEADLINE: Dec. 1
PUB DATE: Jan. 25
DEADLINE: Jan. 5
PUB DATE: Feb. 22
DEADLINE: Feb. 2
PUB DATE: March 21
DEADLINE: March 1
PUB DATE: April 18
DEADLINE: March 29
PUB DATE: May 23
DEADLINE: May 3
PUB DATE: June 20
DEADLINE: May 31
PUB DATE: July 18
DEADLINE: June 28
PUB DATE: Aug. 22
DEADLINE: Aug. 2
PUB DATE: Sept. 19
DEADLINE: Aug.30
PUB DATE: Oct. 17
DEADLINE: Sept. 27
NEW YEAR, NEW YOU: Fashions for seasons, your best you
LOVE: Date dresses, romance, jewels, Valentine’s gift ideas
FOOD & WINE: Home entertaining, cooking, fitness and nutrition
BEAUTY: Skincare, spa treatments, new products and procedures
THE BACK TO THE BEACH: Swimsuits, protecting hair and skin
WELLNESS: 6 dimensions of wellness, get in shape, life balance
WHAT’S HOT: Summer style, getaways for couples or just girls
CELEBRATE: Party planning, hot spots, Fall preview of events
LOVE IT LOCAL: What makes area unique, food, power couples
GET PINK: Breast cancer prevention, technology, events, buys
POWER: Dressed for success, stories from local career women
PUB DATE: Nov. 21
DEADLINE: Nov. 1
PUB DATE: Dec. 19
DEADLINE: Nov. 29
PUB DATE: Jan. 23
DEADLINE: Jan. 3
HOLIDAY: Entertaining, events, dresses, food and wine.
NEW YEAR, NEW YOU: Become positive person, energize your life
LOVE: Stories from successful couples, love well, live longer
DISTRIBUTION
TOP 10
REA-
Bella Magazine targets the top 10 percent of
the market and is read by more than 38,000
(7.6%) local adults. Bella Magazine is delivered
to a select group of Pensacola News Journal
subscribers who live in affluent neighborhoods
and the magazine is distributed to key locations
in and around the city.
Source: Scarborough Research. 2015 Release 2.
AREAS DESIGNATED FOR HOME DELIVERY
26% of print distribution is delivered inside
the PENSACOLA NEWS JOURNAL on Sunday
to PAID SUBSCRIBERS. Unlike most regional
competitors with totally free distribution,
we target your advertising message to
quality readers who are interested in and
engaged with our products.
DISTRIBUTION: 19,000
AD SPECIFICATIONS
SIZES
1/3 PAGE
VERT
2.375” X 9.75
2/3 PAGE
5” X 9.75”
FULL PAGE
NO BLEED
7.625” X 9.75”
HALF PAGE
5” X 7.5”
1/3 PAGE
SQUARE
5” X 5”
1/6 PAGE
VERT
2.375” X 5”
All copy must fall with in the live area
(7.875 x 10.375) to account for bleeds
AD SIZE
DIMENSIONS (in.)
Full Page
7.625 x 9.75
Covers/Bleeds
8.625 x 11.125
2/3 Page
5 x 9.75
1/2 Page
5 x 7.5
1/3 Page Vertical
2.375 x 9.75
1/3 Page Horizontal
7.625 x 3
1/3 Page Square
5x5
1/6 Page
2.375 x 5
1/3 PAGE HORIZONTAL
7.625” X 3”
AD
SPECIFICATIONS
TOP 10
REA-
SUPPLYING CAMERA READY MATERIAL:
When supplying camera ready material as a high resolution
PDF please embed all fonts and make sure all images are
CMYK TIFFs in their native file and linked before creating the
PDF. If your ad has to be saved as a JPEG in Photoshop set
the file to Maximum (12). If choosing to email your materials,
please send only hi-res PDFs no larger than 10MB.
SUPPLYING NON-CAMERA READY MATERIAL:
When supplying non-camera ready material, please send over
the individual elements you would like us to incorporate in the
“build”. Please send over all the copy, digital images/logos at
least 4X6” at 300 dpi, non-digital photos to be scanned (books
submitted with images/logos for scanning may be taken
apart or cut). These materials are all due on the non-camera
ready deadline and will not be worked on until the pieces are
supplied in their entirety. In the case of using stock-photos
the client will not be billed an additional charge. Proofs will
be sent to the client through email. Once final changes/edits
have been made and the ad has approved it will than be
processed to publish.
BLEED REQUIREMENTS:
A general rule for Adobe InDesign, Quark Express and Adobe
Illustrator users: When a full page bleed is desired, please set
your document size for the Full Page Trim Size listed above.
Any objects that require a bleed should extend at least 1/8”
beyond the edge of your document. All text/logos must fall
with in the live area of 7.875”x10.375” to account for bleeds
with the final trim size of 8.625”x11.125” Account for a 1/4” in
the center for the magazine binding.
PRINTING:
Web Offset, Four Color Process. Saddle Stitched
FILE FORMATS:
PNJ Media Solutions prefers hi-res PDFs, but also supports
files created Adobe InDesign, CS, Adobe Illustrator or Adobe
Photoshop.
SPECIFYING COLORS IN APPLICATIONS:
When choosing colors in your applications, choose only Process
Colors from samples for coated stocks. Specifying Pantone
colors in your applications can produce inaccurate results.
Do not use spot colors.
SUPPORTING GRAPHICS:
Bitmap or pixel-based graphics must be in CMYK format
saved either as a TIFF or EPS. Images should not contain or
use transparency, spot colors, compression, JPEG previews,
halftones screening, transfer functions, vector data, image
interpolation or DCS separations. When using clipping paths
with EPS files, set the flatness value to no lower than 4. Vectorbased graphics must be in an EPS format. When pixel-based
images are embedded in the graphics the original file must be
included. All logo type must be converted to outlines (paths).
FONT SPECIFICATIONS:
When supplying an ad, be certain that all the necessary font
files are present and be sure to include both screen fonts and
printer fonts. Embed fonts in PDF’s. When sending a collected
file remember to supply the fonts.
AD RATES
AD SIZE
1x
3x
6x
12x
Full Page
$1,395
$1,195
$995
$795
2/3 Page
$1,175
$900
$700
$600
1/2 Page
$1,100
$800
$600
$550
1/3 Page
$900
$600
$500
$400
1/6 Page
$475
$325
$275
$225
Back Page
N/A
N/A
N/A
$1,250
Inside Back/
Inside Front Full Pages
N/A
N/A
N/A
$895
Pages 3 - 7
Full Pages
$1,495
$1,295
$1,095
$895
Two Facing Pages
$2,680
$2,151
$1,780
$1,420
CUSTOM SPREADS ANCHORING EDITORIAL FAR FORWARD IN THE MAGAZINE
1/3 PAGE BLEED/LEFT READ + FULL PAGE BLEED/RIGHT READ – RATES UPON REQUEST
2/3 PAGE BLEED/LEFT READ + FULL PAGE BLEED/RIGHT READ – RATES UPON REQUEST
TESTIMONIALS
“When we opened Bluetique in 2013, our ambition was
to offer an elegant and fun coastal clothing and jewelry
boutique that would be a great fit for the women and
children in our community. As a start-up, our marketing
and advertising budget was small so we had to invest
smartly and in a way that we trusted would reach our
locals. We chose Bella Magazine as our primary advertising
platform, and we are so happy that we did. Almost every
week we have someone new that comes in to Bluetique
that says they saw us in Bella. Thank you Bella!”.
– LAURA BELSINGER, OWNER – BLUETIQUE OF PENSACOLA
“Quality work and friendliness is why we choose to
advertise with Bella magazine. They are very intuitive
at understanding our business, our target market and
designing ads that work. They make the process of
placing an ad very user friendly, and it’s all possible
because of the very warm & welcoming staff. Thank you
for all your marketing help, and we wish you the best
in all your endeavors.”
– DEE RENFROE, GENERAL MANAGER – J.W. RENFROE
PECAN COMPANY OF PENSACOLA
“We have been using Bella as our primary advertising
medium since its original issue came out in 2006 or 07.
We hear all the time from our customers “I see you in
Bella all the time so I decided to come in!” That is the
purpose of advertising! We love our page three location
as it is the first thing the reader sees as she opens the
magazine. We feel there is a real partnership between our
companies and appreciate the editorial coverage
that comes with that partnership.”
– LEE MCLAUGHLIN, OWNER/OPERATOR – LEE TRACY
OF PENSACOLA AND OCEAN SPRINGS, MS

2016 media kit - PNJ Media Solutions

Transcription

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