language training and Business seMinars 2016

Transcription

language training and Business seMinars 2016
Language Training and
Business Seminars 2016
language skills
Intercultural skills
Management and Leadership Skills
Sharpen your skills and
the world is your oyster.
welcome
Speak with
confidence
OUR TEACHING FOCUSED
ON YOUR SKILLS
The smaller the world gets, the greater the possibilities and opportunities we have – both privately and in terms of
careers. Our mission is to tap this potential and help you on your way as you communicate globally with confidence
and conviction – true to the Berlitz guiding principle Speak with Confidence.
The paths on this journey are just as diverse as the communication situations depicted in our catalogue. We
serve as a one-stop shop for efficient teaching according to your specific needs in order to increase your language,
intercultural, and management and leadership skills.
Our teaching curriculum stands out not only on the basis of its breadth and depth, but also because of the flexibility
of the formats involved, ranging from face-to-face teaching to blended learning and e-learning. For example, we
have further developed our Online Live Seminars this year and now offer new topics with practical content in a
modern training format: live teaching over the Internet from wherever you are, with a team of teaching experts.
For more details, turn to page 42.
With all our teaching courses and seminars, you can rest assured that you will make progress thanks to our highly
qualified native-speaker teachers; innovative, tried-and-tested methods; and tailored content. Because Berlitz
focuses exclusively on further developing your skills.
Make continuing education plans to contribute to your success and that of your employees. Use the new Berlitz
catalogue as a source of inspiration for your vision. We look forward to inspiring you.
Best regards,
Annette Mainka
Managing Director, Berlitz Deutschland GmbH
3
Contents
Welcome
Editorial3
Our mission. Since 1878.
8
Our skills
9
Your benefits at a glance
10
Our services at a glance
12
Language skills Die Welt der Sprachen
218014
The world of languages
16
Berlitz levels and CEF
17
Individual Instruction in all languages
18
Corporate Group Courses in all languages
20
Business English Workshops for key qualifications23
Telephoning in English
23
Presentations in English
23
Meetings in English
24
Negotiations in English
24
English for E-mails
26
English for Business Small Talk
26
Business English Workshops for your department27
English for Accounting
27
English for Marketing and Advertising
27
English for Human Resources
28
English for Sales and Purchasing
28
Business English Workshops for your industry29
4
English for Pharmaceuticals
29
English for the Energy Industry
29
Open Group Courses for English, German, French, Spanish and Italian
30
eBerlitz: Virtual Classroom, e-Learning, Blended Learning
32
Language Programmes for Kids and Teens in English, German, French and Spanish
36
Berlitz Study Abroad for all languages/ELS Language Centres® for English
38
BERLITZ SEMINARS
40
The world of business seminars
41
Training formats
41
Seminar learning paths
43
Intercultural skills
46
Basics and country-specific knowledge 48
Business across Cultures
48
Relocation Training
49
Repatriation – Welcome Home
49
Successful Cooperation with ... (country-specific intensive training courses)
50
Sample Agenda: Successful Cooperation with China
51
International Management 52
Working in Global Teams 52
International Leadership and Corporate Culture
52
International Recruiting and Personnel Development
55
International Marketing
55
E-Learning 56
Cultural Navigator® – Intercultural Expertise at the Click of a Mouse
56
C.O.I. – Cultural Orientations Indicator (Testing)
58
®
GCAA – Global Competence Aptitude Assessment (Testing) ®
59
contents
5
Management and Leadership SkillsFührung und Strategie
60
Leadership and Strategy 62
Successful Leadership in Practice
62
Becoming a successful leader 64
Influencing without Authority 1 and 2
66
Building, Developing and Managing Teams
67
Working in Virtual Teams
67
Change Management
68
Stakeholder Management
69
Business Case Basics
70
Team Training with Horses – Leadership and Team Building
71
Sales and Customer Management 73
Identifying Customer Needs and Motives 1 and 2
73
The Optimal Sales Strategy for Every Customer Type
74
Self-Motivation for Sales
75
How to Behave Successfully in Negotiations 1 and 2
76
Customer Complaint Management 1 and 2
77
Project Management and Work Techniques
78
Project Management Basics
78
PMI® Certification Preparation
79
Self-Organisation and Time Management 1 and 2
80
Stress Management
82
Self-Coaching84
6
Coaching Tools for Executives
84
My Personal Resilience @Work
85
Resilient Teamwork
85
Working Efficiently with Outlook
86
Creativity Techniques
87
Speed Reading
88
Memorisation Techniques
88
Problem-Solving and Decision-Making 1 and 2
90
Communication91
Rhetoric91
Efficient Communication
92
Presentations 1 and 2
93
How to Resolve Conflicts 1 and 2
94
Dealing with Change 1 and 2
95
Facilitating Interactive Meetings 1 and 2
96
How to Give and Receive Feedback 1 and 2
97
Assertiveness Training 1 and 2
98
Instructional Skills
99
Organisation and Useful Information
100
Procedure for In-House Training
102
Berlitz training evaluation system
104
Managed Training Services
105
Tailored content
106
Registration and lesson language
108
Duration, time and location
109
State funding
110
Berlitz Language Trainers
112
Berlitz Business Trainers
118
References124
Your local Berlitz Centre
126
Berlitz Centres worldwide
128
Credits130
contents
7
Our mission. Since 1878.
A decision in favour of top quality
Since the first Berlitz language school was founded in 1878, we have been entirely focused on one thing:
namely, helping you to communicate confidently. What started out as purely language teaching has since
evolved into a diverse array of communication seminars for the global working world – at 550 locations in more
than 70 countries around the world.
•Language teaching, intercultural training and seminars for management and leadership skills – all from a single
source
•More than 135 years of experience, including over 30 years’ experience in distance learning and intercultural
training programmes
• A pioneer in the development of innovative teaching programmes
• More than 300,000 satisfied customers every year
• Certified in accordance with ISO 9001 for professional quality management since 2006
• A network of 58 Berlitz Centres and 25 corporate customer advisors throughout Germany
Flensburg
Rendsburg
Kiel
Rostock
Lübeck
Norderstedt
Hamburg
Bremen
Hanover
Bielefeld
Münster
Duisburg Essen
Dortmund
Krefeld
Ratingen
Düsseldorf
Mönchengladbach
Wuppertal
Cologne
Aachen
Bonn
Wolfsburg
Braunschweig
Magdeburg
Berlin
Leipzig
Kassel
Erfurt
Chemnitz
Koblenz
Wiesbaden
Mainz
Eschborn
Frankfurt
Offenbach
Darmstadt
Saarbrücken
Mannheim
Heidelberg
Heilbronn
Karlsruhe
Stuttgart
Reutlingen
Ulm
Freiburg
Augsburg
Nuremberg
Regensburg
Ingolstadt
Freising
Munich
Rosenheim
8
Dresden
OUR SKILLS
CHOOSE YOUR FOCUS AND MAKE USE OF SYNERGIES
Our wide array of courses equips you with skills in three areas:
Language Skills
Practical knowledge of a foreign
language for your business success
INTERCULTURAL
SKILLS
MANAGEMENT AND
LEADERSHIP SKILLS
Specific knowledge about values
and behaviour, broken down into
six different cultural levels
Solid expertise in the areas of
leadership, sales, customer and
project management, working
methods and communication
SKILLS TO THE POWER OF THREE
Berlitz teaching focuses on communication. But other skills are needed in the working world in addition to knowledge
of foreign languages. Depending on your needs and personal specifications, there are important and necessary overlaps, which Berlitz covers with its modern teaching in the three areas of language skills, intercultural skills, and
management and leadership skills.
For example, an international management seminar conducted in English will equip you not only with management
and leadership skills, but also intercultural and language skills. You will then truly be ready for the challenges of
the modern-day business world.
OUR Mission I A Three-Pronged Approach
9
The Benefits at a Glance
First-rate
advice
Topquality
training
Teaching
content and
formats for
all needs
137 YEARS OF
EXPERIENCE
Global
expertise
Highly
qualified
trainers
Unique
methods
First-rate advice
Professional advice and support all over Germany – from the analysis of client needs to the post-course follow-up.
Directly at a Berlitz Centre, over the telephone or at your company by a member of our field team.
Teaching content and formats for all needs
Practical teaching in various formats in the areas of language skills, intercultural skills, and management and
leadership skills. Overlaps and synergies offer you real added value. Turn to pages 12 and 13 for an overview of
the courses.
Highly qualified trainers
Berlitz provides highly qualified, experienced experts from their respective fields, who receive regular further
training to ensure the optimum success of your own training. Turn to page 112 for more information.
Unique methods
Lively and active learning according to the Berlitz Method®, which combines a traditional approach with the latest
pedagogical research. Turn to page 16 for more information.
Global expertise
You benefit from our worldwide know-how, international experience and uniform global standards. Berlitz can cater
to all the training needs of companies with international offices.
Top-quality training
You can look forward to systematic quality management in accordance with ISO 9001, didactically structured
teaching, tailored content, managed training services and detailed educational evaluation.
Turn to page 104 for more information.
10
Auto
Munich, Monday, 10 a.m.: individual consultation
11
Our services at a glance
Training format
Description
Versions
Page
Individual Instruction
Customised language
training with a
personal instructor
• Total Immersion ®
• Premium
• Compact
• Happy Hour
18
Corporate
Group Instruction
Tailored to groups
of employees in
one company
• Premium
(max. 10 participants)
• Compact
(max. 6 participants)
20
Business English
Workshops
Two-day compact training
with a practical approach
• Key qualifications
• Industry-relevant
• Department-specific
22
Open Group Instruction
Language training in small
homogeneous groups
• Semi-Private
(2 participants)
• Intensive Group
(4–6 participants)
• Berlitz Class
(7–10 participants)
30
Language Programmes
for Kids and Teens
Age-appropriate language
learning that’s fun and
motivating for 4- to 17year-olds
• Vacation courses
• Weekly courses
• Language camps
• Corporate camps
36
Berlitz Study Abroad/
ELS Language Centres®
Organized language
instruction abroad combines
language learning and a
holiday
• Berlitz Study Abroad
in locations around the
world
• ELS® in the USA and
other countries
38
CyberTeachers and
Individual Instruction
over the telephone
Combination of independ­
ent online learning and
telephone training
• Proportion of online units to
telephone courses flexible
35
CyberTeachers and
live instruction
Combination of independ­
ent online learning and
face-to-face language
training
• Proportion of online units to
live instruction flexible
35
CyberTeachers and
Berlitz Virtual Classroom
Combination of independ­ent
online learning and
language training
in a virtual classroom
• Proportion of online units
to BVC flexible
35
Individual instruction
over the telephone
Language instruction over
the telephone
• In 30-, 60- or 90-minute
units
33
Berlitz Virtual Classroom
Live language training
via the Internet from any
location worldwide
• Individual instruction
• Intensive group
(3–5 participants)
• Corporate training
33
CyberTeachers
Innovative online training
platform with live instruction
elements available 24/7
• CyberTeachers Classic
• CyberTeachers Coach
• CyberTeachers Live
34
CyberTeachers Audit
Online language audit and
needs analysis
• English, German, French,
Spanish, Italian, Dutch and
14 interface languages
Oral Placement Test
Ascertainment of spoken
language skills
Language skills
Face-to-Face
Training
Blended
Learning
Distance
Learning
E-Learning
Testing
12
Training format
Description
Versions
Page
INTERCULTURAL SKILLS AND MANAGEMENT AND LEADERSHIP SKILLS
Seminars
In-house seminars
• Four-hour stimulus
seminars (Shorties)
• Single-day seminars
• Multiple-day seminars
Coaching
Individual assistance with
various topics
• Individual coaching
• Group coaching
• Telephone-based coaching
Cultural Navigator® and
face-to-face training
Combination of e-learning
modules and face-to-face
training
• Flexible proportions
56
+
42
Cultural Navigator® and
Online Live Seminar
Combination of e-learning
modules and Online Live
Seminars
• Flexible proportions
56
+
42
DISTANCE
LEARNING
Online Live Seminars
Live seminars to be taken
anywhere (usually three
hours) and online coaching
• Individual coaching
• Small group seminars
42
E-LEARNING
Cultural Navigator
Interactive learning platform
with country database and
e-learning modules
Degree of customisation:
• Standard
• Gold
• Platinum
56
Cultural Orientations
Indicator® (C.O.I.)
Cultural profile analysis
58
Global Competence Aptitude
Assessment® (GCAA)
Intercultural skill level
analysis
59
Face-to-Face
Training
BLENDED
LEARNING
®
42
Testing
FOCUS ON THE CUSTOMERS
‘Berlitz has very good customer service that takes our specific requirements into account. We especially
like the fact that we have been looked after by a fixed contact right from the preparatory stage. The
small size of the groups makes it easy for the teacher to help people overcome their inhibitions about
speaking in public. With the focus placed on speaking in class, our staff members become increasingly
confident about using the foreign language, and as such they are no longer unnerved when they make
minor grammar mistakes.’
Samia Khalil
Lorch Schweißtechnik GmbH
Our services at a glance
13
language
skills
language skills
14
Language skills
The world of languages
16
Berlitz levels and CEF
17
Individual Instruction in all languages
18
Corporate Group Courses in all languages
20
Business English Workshops for key qualifications23
Telephoning in English
23
Presentations in English
23
Meetings in English
24
Negotiations in English
24
English for E-mails
26
English for Business Small Talk
26
Business English Workshops for your department27
English for Accounting
27
English for Marketing and Advertising
27
English for Human Resources
28
English for Sales and Purchasing
28
Business English Workshops for your industry29
English for Pharmaceuticals
29
English for the Energy Industry
29
Open Group Courses for English, German, French, Spanish and Italian
30
eBerlitz: Virtual Classroom, e-Learning, Blended Learning
32
Language Programmes for Kids and Teens in English, German, French and Spanish
36
Berlitz Study Abroad for all languages/ELS Language Centres® for English
38
language skills
15
THE WORLD OF LANGUAGES
LANGUAGE TEACHING ACCORDING TO YOUR NEEDS
We can offer all those interested in languages just the right teaching programme, be they an experienced manager or a management trainee, a self-employed person or an employee, a keen traveller, someone with a thirst for
knowledge or an Internet-based learner.
All our programmes involve lively dialogue, fun, motivation, excellent teachers and modern content. In other
words, top teaching quality from Berlitz.
EXPERIENCE IN A MODERN GUISE: THE BERLITZ METHOD®
This ‘direct method’ has been at the heart of Berlitz language teaching since 1878. It has been continuously
developed to cater for the latest didactic findings. For example, it is now complemented by personal needs
analysis and the use of new media.
• Your own experience and needs are incorporated into the teaching.
• T
he focus is very much on actively speaking. This will automatically help you overcome any inhibitions to
speaking, improve your fluency and boost your motivation.
• Y
ou will learn grammar naturally based on the situation – in the same way that you learned your mother tongue
and that you hear a foreign language when abroad.
• H
earing, reading, writing, speaking: at Berlitz, you learn with all the senses. And with the content being taught
using day-to-day situations, you will learn more quickly and what you learn will stick better.
• A
positive environment allays people’s fears about speaking in public. Small groups, expert and motivational
teachers, and an open atmosphere play a major part in your success.
FOCUS ON THE CUSTOMERS
‘Knowledge of foreign languages is a key factor contributing to success in the global economic world.
With Berlitz, we were able to optimally prepare our staff for this challenge.’
Daniel Wirth
HR department, HERMA GmbH
16
Berlitz Levels and CEF
LANGUAGE SKILLS MADE COMPARABLE
The Council of Europe’s Common European Reference Framework for Languages (CEF) divides language
proficiency into different levels to make the learning of languages and evaluation of language skills more
transparent and comparable. Berlitz will test your language skills before each course for free. The ten Berlitz
levels can then simply be aligned with the CEF levels and the online points scale (for e-learning).
C 1/C 2
B 2.2
B 2.1
B 1.3
B 1.1
B 1.2
A 2.3
A 2.1
A 2.2
CEF
A 1
1
2
3
4
5
6
7
8
9
10
0-3
14-15
16-17
18
19-20
21-22
23-24
25-27
28-29
30+
Functional
Ability
Intermediate
Ability
Upper Intermediate Ability
Advanced
Ability
Berlitz
Level
Online Score
Professional
Ability
Berlitz Level 1/CEF A 1: Your language skills are sufficient to make yourself understood with questions and
answers in simple everyday situations.
Berlitz Level 2/CEF A 2.1: You possess basic skills in the language and can conduct simple conversations in
at least one tense.
Berlitz Level 3/CEF A 2.2: You can follow the gist of a conversation on familiar subjects. You can initiate,
maintain and end a conversation, and discuss a range of subjects.
Berlitz Level 4/CEF A 2.3: You can understand information on familiar subjects in the relevant context and
can hold a conversation on a range of general subjects.
Berlitz Level 5/CEF B 1.1: You can hold a conversation and describe things in a coherent way. You can ask
and respond to questions in the workplace. You can understand all sentence structures.
Berlitz Level 6/CEF B 1.2: You can communicate effortlessly in a variety of professional and private situations,
and use a variety of expressions.
Berlitz Level 7/CEF B 1.3: You can express views and defend these in discussions. You can handle challenging
professional situations and also use the language in demanding situations.
Berlitz Level 8/CEF B 2.1: You can communicate efficiently and correctly in demanding activities and
situations, and participate in discussions in all environments. You can express yourself using different nuances.
Berlitz Level 9/CEF B 2.2: You can communicate in detail and use expressions to lead a discussion on
complex topics a certain style.
Berlitz Level 10/CEF C 1/C 2: You can express yourself linguistically at an extremely high level, virtually on a
par with a native speaker.
language skills I THE WORLD OF LANGUAGES I Berlitz levelS And CEF
17
Individual Instruction
Being the sole focus of your instructor is simply wonderful
Whenever it is a question of achieving your language aims as quickly as possible, Berlitz individual instruction
offers customised solutions. Together with your study adviser you determine the content, learning speed and
course times – to suit your schedule and professional needs. Choose between four training formats:
• Total Immersion®: Individual instruction in its most intensive form! With 12 lessons a day including a business
lunch, you will be able to gain confidence in the foreign language within two to three weeks.
• Individual Instruction Premium: The ultimate in flexibility! You enjoy full flexibility with regard to the
number of lessons, timetable and length of contract.
• Individual Instruction Compact: Intensive and plannable. You will learn your chosen language in at least 20
teaching sessions a week held at fixed times and offered at an attractive price.
• Individual Instruction Happy Hour: Especially good-value sessions held at select times. Take your class during
a specific window and enjoy a discount on the regular price.
Programme content
• Job-related, practical content
• Targeted development and expansion of vocabulary
• Intuitive learning of grammar
• Learning plans from many industries
• Incorporation of own experiences
Programme benefits
In all
languages!
• Possible in all living languages
• Individual timetable
• Very high student speaking time
• Rapid learning success
• High degree of customisation!
On request, course content and learning aims are fully adapted to suit your individual requirements while
incorporating your own case studies, specialist terminology and specialised course materials. Read more on
page 106.
FOCUS ON THE CUSTOMERS
‘For us as an international company, it is important that our employees have language qualifications.
To offer our staff the best possible further education and to support them, we regularly book Berlitz
language courses. Our employees are impressed by the high standards and good quality.’
Sven Christmann
Head of HR, SieMatic Möbelwerke GmbH & Co.KG
18
SCHEDULE EXAMPLE: THE TOTAL IMMERSION® LANGUAGE EXPERIENCE
Total Immersion® is an extremely intensive and tailored teaching programme. The participants think and speak
in the target language throughout the day – even over lunch, which serves as a small talk practice session.
The teaching content is chosen to perfectly match the participants’ business field and daily activities. They are
then able to communicate in challenging work-based and private situations within just two to three weeks.
Total Immersion® – max out on foreign language!
8–8.45 a.m. Training with Berlitz language teacher 1
11.45 a.m.–1.15 p.m. Lunch with Berlitz language teacher 1
Defining marketing
Small talk practice
What is the definition of marketing and what makes
successful marketing stand out? New vocabulary is learned
and used.
You will jointly practise your small talk in your target
language over a business lunch.
8.45–9.30 a.m. Training with Berlitz language teacher 1
Comparing market share
The trends in the participants’ business fields are outlined
and compared. New vocabulary is learned and used.
1.15–2 p.m. Self-study
Time in which to revise the content learned and to learn
more in various exercises.
2–2.45 p.m. Training with Berlitz language teachers 1 and 2
9.30–10.15 a.m. Training with Berlitz language teacher 1
Discussing market research
What does market research mean and what is it all about?
Why do the participants need it in their fields and what are
the most suitable types of market research for them?
Sector-specific questions are asked and answered.
Double lesson
Various activities that focus on fluent conversation are used
to help make the vocabulary and grammar you have learned
stick.
2.45–3.30 p.m. Training with Berlitz language teacher 2
Invitations
10.15–11 a.m. Training with Berlitz language teacher 1
Brainstorming a promotional campaign
Various ideas for realising an advertising campaign are
outlined and evaluated. The relevant technical terms and
turns of phrase are learned and used.
Inviting customers and accepting or declining invitations.
New vocabulary and grammar are introduced and practised
by means of role playing.
3.30–4.15 p.m. Training with Berlitz language teacher 2
Handling difficult situations
Learning how to keep a cool head in difficult situations and
how to use the right language to come up with a solution.
New vocabulary is learned and used.
11–11.45 a.m. Training with Berlitz language teacher 1
Brand names
4.15–5 p.m. Why is branding so important? The topic of branding is
analysed specifically in terms of the participants’ business
fields and work settings.
Business small talk
Training with Berlitz language teacher 2
Learning and applying the dos and don’ts of business small
talk.
Individual instruction can be provided at any Berlitz Centre or as an in-house seminar.
For details of how to contact your local Berlitz Centre, turn to pages 126 and 127.
language skills I Individual Instruction
19
Corporate Group Instruction
Shared success for your employees
Our corporate group courses are an effective way of developing the language skills of several employees in a
goal-oriented manner. Take advantage of all the benefits of our comprehensive training evaluation system starting
with a precise analysis of your needs and level as well as determining the individual content right up to a detailed
evaluation of success.
Choose from two course options:
• Corporate
Group Premium with a maximum of ten participants: The course is run entirely flexibly to meet your
needs, as the number of lessons and timetable can be arranged as required. There is no fixed contract length.
• Corporate
Group Compact with a maximum of six participants: Employees learn the foreign language according
to a predetermined timetable. This course option is an affordable alternative to the Corporate Group Premium
course.
Programme content
• Job-related, practical content
• Targeted development and expansion of vocabulary
• Intuitive learning of grammar
• Typical business terms and phrases
• Learning plans from many industries
In all
languages!
Programme benefits
• Available for all living languages
• Speed and dynamics tailored to the course participants
• Comprehensive training evaluation system
• Instruction either at the Berlitz Centre or directly at the company
• High degree of customisation!
On request, course content and learning aims are fully adapted to suit your individual requirements while
incorporating your own case studies, specialist terminology and specialised course materials. Read more on
page 106.
FOCUS ON THE CUSTOMERS
‘On behalf of all our staff who attended English classes, I can say that we would unreservedly recommend
Berlitz as a language-teaching institution.
The way the course content is taught, the manner in which everything is adapted to our situation, and the
expert staff who are friendly at all times make it easy and a pleasure for us to work with this company.’
Dr Thomas Belgardt
Managing Director, f | glass GmbH
20
THREE-STAGE INTENSIVE LEARNING CONCEPT
Three stages with one result: maximum linguistic success! Our three-stage intensive learning concept is an option
applicable to our corporate group courses and guarantees quick and lasting learning of your language goals. The
concept begins with a short period of intensive learning, followed by regular follow-up language learning in the
form of weekly lessons and then further intensive learning. This keeps the language fresh in the participants’
minds and continuously boosts their confidence in using the language in day-to-day situations.
Stage I: Two days of intensive learning
In the first stage, the course participants are intensively immersed in the foreign language, which they actively
use for at least half of the teaching time. Numerous role-playing exercises and simulations serve to refresh and
build on existing language knowledge.
Intensive confrontation with the foreign language results in the participants speaking and thinking in English in
next to no time, without the need for translation exercises.
Stage II: Weekly lessons
This is when the knowledge acquired during the intensive stage is continuously consolidated, reinforced and built on.
Stage III: Additional intensive learning days every four to six weeks
Active class-based exercises are used to refresh what has been learned in the weekly lessons – with the aim of
then being able to continue to apply this knowledge in practice. Again, the participants use nothing but the target
language all day long and practise work-related situations in particular to fully prepare them for day-to-day
linguistic challenges. This also boosts the participants’ motivation.
Intensive learning days are ideal for specifically practising work situations (sales pitches, meetings, lengthy
telephone calls, etc.) in the foreign language in a compact and clearly structured course.
LEARNING PROGRESS
One day of intensive teaching
(ideally once every four to six
weeks)
Lessons one to two times a week
(ideally three lessons of 45 minutes each)
Two days of intensive learning
TEACHING PERIOD
language skills I Corporate Group Instruction
21
Business English
Workshops
MAXIMUM LINGUISTIC SUCCESS IN VERY LITTLE TIME
Our Business English Workshops will ready you for the linguistic challenges you will face at work – in just two days!
The secret to their success is small groups of four to six participants, interactive tasks, role playing exercises
and simulations. The content has a practical basis, can be applied to your work straight away and, in the case of
in-house workshops, can even be tailored to your company’s specific needs.
BUSINESS ENGLISH WORKSHOPS FOR KEY QUALIFICATIONS
23
Telephoning in English
23
Presentations in English
23
Meetings in English
24
Negotiations in English
24
English for E-mails
26
English for Business Small Talk
26
BUSINESS ENGLISH WORKSHOPS FOR YOUR DEPARTMENT
27
English for Accounting
27
English for Marketing and Advertising
27
English for Human Resources
28
English for Sales and Purchasing
28
BUSINESS ENGLISH WORKSHOPS FOR YOUR INDUSTRY
29
English for Pharmaceuticals
29
English for the Energy Industry
29
ALL SORTS OF OTHER TOPICS ARE AVAILABLE UPON REQUEST, SUCH AS:
•
•
•
•
•
•
•
•
•
22
English for Customer Service
English for Insurance
English for the Automotive Industry
English at the Office
English for IT Professionals
English for Logistics and Freight Forwarding
German at the Hospital
German for Nursing
German for Logistics
Telephoning in English
Keep your cool when the heat is on
A seminar for all those who must make a lot of telephone calls as part of their job and have resolved to no longer
shy away from making calls in English. Learn the language basics, how to announce yourself correctly, spell, forward
calls, apologise, postpone meetings, return calls and arrange meetings.
Seminar content
•
•
•
•
•
•
•
•
•
•
Linguistic basics
Vocabulary and phrases for making calls
The English telephone alphabet
Starting and ending telephone conversations
Receiving and leaving messages
Exchanging information
Arranging appointments
Dealing with complaints and claims
Small talk
Intercultural differences on the telephone
Presentations in English
Make a good impression and BE PERSUASIVE
Here you will learn key phrases, language tips and the necessary specialist vocabulary for successful presentations
in English. Besides exercises on all key aspects such as body language, structure and the use of visuals, we also
advise on the characteristics of British and American presentation cultures.
Seminar content
•
•
•
•
•
•
•
•
Key phrases and specialist vocabulary
Structuring a presentation
Introducing the speaker and the audience
Presenting ideas effectively
Delivering convincing arguments
Presenting facts, figures and data
Dealing with questions from the audience comfortably
Intercultural particularities of presentations
Information on the duration, time and locations can be found on page 109.
More information at www.berlitz.de/business-workshops or by telephone on +49 (0)69 6660 890.
language skills I Business English for Key Qualifications
23
Meetings in English
Make no false promises
Meetings have their own culture and often their own specific dynamics as well. The aim of this workshop is to equip
you with the language skills necessary to participate in important international meetings, and to enable you to hold
work meetings of your own. If all these aspects are successfully achieved, then meetings can even be fun!
Seminar content
• Scheduling meetings – in person and in writing
• Drafting an agenda
• Opening and concluding meetings
• Providing sound arguments
• Handling difficult situations
•Familiarising yourself with the different meeting formats:
brainstorming, decision-making and telephone conferences
• Meeting simulation
• Intercultural aspects
Negotiations in English
For when you need results
Skilful negotiating is an art. Practice the vocabulary needed to engage in negotiations in English effectively and
with confidence. We teach important language skills and show you how to set goals as well as how to formulate
offers and counter-offers in a variety of interesting role-playing exercises.
Seminar content
•
•
•
•
•
•
•
•
•
•
Correct preparation for negotiations
Beginning and ending negotiations
Exercises on negotiation techniques and tactics
Recognising and controlling manipulation
Key phrases
Techniques for strategic argumentation
Prevailing in difficult negotiations
Familiarising yourself with different forms of negotiation
Role-playing exercises
Intercultural aspects
FOCUS ON THE CUSTOMERS
‘We came into contact with Berlitz because our co-workers in Süderbrarup needed English classes.
We appreciated Berlitz’s highly professional support and scheduling flexibility. The “Meetings in English”
workshop was highly informative and in depth.’
Kevin Lorenzen
team AG
24
Auto
New York, Tuesday, 9 a.m.: (unforeseen) negotiation
25
English for e-mails
You’ve got a new message
In the age of smartphones, it is often pleasantries, the quality of language and spelling that fall by the wayside. Learn
in this seminar how to write e-mails in English that hit the right note. It is not only about common courtesies and style,
but also about effective communication in English in an international environment.
Seminar content
•
•
•
•
•
•
•
•
Basic terms and useful vocabulary
Greetings and useful expressions
Correct spelling and important abbreviations
Hitting the right note and using the appropriate style
Arranging and confirming appointments
Formulating queries, agreements and rejections skilfully
Intercultural peculiarities of correspondence
Archiving and follow-up
English for
Business Small Talk
Because it’s often the small things that matter
Many business meetings end without achieving any results as an important phase has been omitted: small talk.
In this seminar, participants will practice greeting guests, introducing themselves, giving a tour of the company,
making small talk and inviting visitors to dinner during varied partner exercises and role-playing exercises.
Seminar content
•
•
•
•
•
•
•
•
•
Varied partner exercises and role-plays
Introductions, greetings and getting to know people
Extending, accepting and turning down invitations
Giving a tour of the company
Small talk during business dinners
Building trust by means of appropriate topics
Effective networking
How to end a conversation politely
Etiquette and cultural differences
Information on the duration, time and locations can be found on page 109.
More information at www.berlitz.de/business-workshops or by telephone on +49 (0)69 6660 890.
26
English for Accounting
The figures speak for themselves
A workshop offering insights and vision: subject-specific English for financial analyses, controlling and accounting
with insight into accounting practices in Great Britain and the USA. In addition to specimen financial statements
and budgets, specialised vocabulary on tax systems and accounting principles will be taught.
Seminar content
• Accounting in Great Britain and the USA
• Accounting principles
• Creative accounting
• Trade balance, annual financial statements and reporting
• Profit and loss statements
• Tax systems
•Depreciation
• Budget calculation and cash flow
• Cross-border investments
English for Marketing
and Advertising
International brands need global people
In this course, you will acquire the language skills advertising professionals need to successfully roll out marketing
plans, advertising campaigns and strategies worldwide. You are the primary target group here – specifically the
employees of advertising agencies as well as those in marketing, PR, event management and communication
departments.
Seminar content
•
•
•
•
•
•
•
•
•
Corporate identity, image, logos and brands
Customer profiles and market research
Marketing plan and positioning strategies
Creating advertisements, campaigns, advertising materials and measures
How to present ideas
Sales channels, telemarketing and direct marketing
Public relations and sponsoring
Websites and online marketing
Trade fairs and events
language skills I Business English for Your Department
27
English for Human Resources
Because staff are your most valuable asset
Personnel department and agency staff can practice the English they need for their field here and develop their
career prospects in the process: learn and practice the subject-specific terms and phrases they need to conduct
staff appraisals in English with confidence while creating a motivating, friendly atmosphere.
Seminar content
•
•
•
•
•
•
•
•
•
Job descriptions, job ads and job sites
CVs, applications and job interviews
Employment contracts
Occupational health and safety
Professional development, promotion and reporting
Equality and diversity
Pay, salaries, incentives and fringe benefits
Disciplinary measures
The role of trade unions and pay negotiations
English for Sales and
Purchasing
Achieve global success
International purchasing and sales staff make a significant contribution to the company with their negotiating
skills. Good language skills give you confidence and are a prerequisite to successfully communicate your specialist
knowledge.
Seminar content
•
•
•
•
•
•
•
•
28
Insights into sales pitches, needs analysis and target setting
At a trade fair – establishing contacts, as well as building and following up on relationships
Sales techniques, bids and offers
Tips for successful negotiations and negotiation styles
Telephone and online orders
Facts, figures and dates
Terms of delivery and contract, as well as processing and tracking orders
Handling claims over the telephone and in writing
English for Pharmaceuticals
Positive side effects guaranteed
This is just the right course for employees from all across the pharmaceutical industry, the healthcare sector and
pharmaceutical technical assistants (PTA). It is extremely important to be able to understand, correctly advise
and communicate properly with English-speaking customers and colleagues.
Seminar content
•
•
•
•
•
•
•
•
•
Advising correctly and communicating appropriately
Development of new medications
Pharmaceutical research and development
The production process
User information
Safety and quality management
Preclinical and clinical tests
Official documentation
Packaging and presentation
ENGLISH FOR THE ENERGY INDUSTRY
OVERCOME LINGUISTIC CHALLENGES WITH A NEW BURST OF ENERGY
Energy company employees and those in related lines of business are equipped with the linguistic means to talk
about the complex structures of and developments in the global energy market.
Among other things, the workshop focuses on day-to-day work challenges.
Seminar contents
•
•
•
•
•
•
An introduction to the energy market
Markets and clients
Describing various energy sources
Environmental factors
Nuclear energy
Energy questions of the future
Information on the duration, time and locations can be found on page 109.
More information at www.berlitz.de/business-workshops or by telephone on +49 (0)69 6660 890.
language skills I Business English for Your Industry
29
Open group course
Learning is easier in a group
Do you learn best with other people? Meet like-minded participants who motivate each other and ensure a great
deal of fun with the language – in the Berlitz group courses. Attractive rates make this course a great option for
those who like to learn with others.
Regular lessons at the Berlitz Centre will allow you to achieve your personal language goal easily and rapidly. Our
small teaching groups comprise participants with similar levels of prior knowledge; this motivates and allows for
communication on equal terms.
Choose from three course formats:
•
Berlitz Class with seven to ten participants: achieve more together! Meet as part of a homogeneous group at
regular course times and learn with a lot of fun and motivation.
•
Intensive group instruction with four to six participants: Small groups, huge success! As evening courses once
or twice a week, or as compact courses with daily lessons.
•
Semi-private course with two participants: get talking! In this format, you learn with just one other participant
and your Berlitz teacher. This is more intensive and personalised.
Programme content
•
•
•
•
•
•
•
Content for beginners to experts depending on the course booked
Focus on everyday language or business language
Targeted development and expansion of vocabulary
Internalisation of grammatical structures
Presentation of authentic everyday situations
Key terms, phrases and colloquial expressions
Some learning content taken from recent publications
In English,
German,
French,
d
Spanish, an
!
n
a
Itali
Programme benefits
•
•
•
•
•
For English, French, German, Italian and Spanish
Small groups and participants with similar levels of prior knowledge
Motivating group dynamics
Attractive rates
Many courses are recognised as educational leave
Open group courses can be taken at any Berlitz Centre.
For details of how to contact your local Berlitz Centre, turn to pages 126 and 127.
We are happy to advise you!
30
Auto
Hamburg, Wednesday, 11 a.m.: group meeting in Italian
31
eBerlitz
360° LEARNING – LIVE, VIRTUAL AND MOBILE
Cutting-edge language teaching – available from wherever you are, flexibly and around the clock. Berlitz’s 360°
teaching approach offers you the right learning format according to when and where it suits you best. You can
choose from various formats: Berlitz Virtual Classroom, telephone-based lessons, e-learning with CyberTeachers,
and various blended learning programmes.
And while innovation is all well and good, you will, of course, still enjoy the tried-and-tested, excellent teaching
quality from Berlitz, qualified native-speaker teachers and free advisory services.
Mobile
learning
Live
Coach
Telephonebased
ONE-ON-ONE
LESSONS
e-learning
Berlitz
virtual
Classroom
Blended
Learning
FOCUS ON THE CUSTOMERS
‘We opted for the CyberTeachers e-learning platform as the perfect complement to our existing face-toface language learning, as it allows our staff to work on their language skills independently and according
to their individual needs. The CyberTeachers learning tools were especially helpful and were used a lot – for
instance, to assist our employees with writing e-mails and letters in the foreign language. Overall, the good
coordination of face-to-face and online language teaching is a major advantage of working with Berlitz.’
Dr. Rüdiger Keller
Apollo-Optik Holding GmbH & Co. KG
32
LIVE TEACHING IN THE BERLITZ VIRTUAL CLASSROOM
The Berlitz Virtual Classroom makes it possible to have live language teaching anywhere in the world with an
experienced native-speaker Berlitz teacher. Your teacher comes to wherever you are via the Internet.
All you need for your tailored teaching programme is a computer, smartphone or tablet PC with Internet access
and a headset. You communicate with your teacher in real time via Adobe Connect and can also see the relevant
teaching content on your screen. The programme is rounded off by interactive exercises. And as a bonus, the
Berlitz Method® features, too, just like in a face-to-face course.
Programme benefits
•
•
•
•
•
•
Top-quality face-to-face teaching in the Virtual Classroom
Lessons are recorded and can be accessed for follow-up learning
Learn conveniently and flexibly from wherever you are – no travel involved
The tried-and-tested, excellent teaching quality from Berlitz featuring practical content
Can be booked as individual, group or corporate instruction
Available for most languages
Additional benefits of virtual corporate instruction
Virtual live
lessons in
es
40 languag
• Homogeneous learning groups of people from around the world possible
• Straightforward administration
• Detailed educational evaluation
• High ‘return on learning’
Individual Instruction over the telephone: YOUR PERSONAL COACH 24/7
Are you facing a spontaneous meeting with English-speaking business partners? Or an important teleconference
in Spanish? Or do you have a new client in France? There are all sorts of situations for which it is wise to improve
your foreign language knowledge in a targeted manner. Our solution? Individual Instruction over the telephone!
A team of 600 language teachers around the world are there to offer you telephone-based individual instruction
whenever you need it – 24 hours a day, seven days a week. You can conveniently book your dates for 30-, 60- or
90-minute sessions online in a matter of clicks using our reservation system. It couldn’t be simpler!
Programme benefits
• Individual language teaching wherever you are and at an attractive price
•Flexible 24/7 organisation of telephone-based courses; cancellation free of charge up to six hours before the
start of a course
• Tailored content from 218 professions and 20 industries
• More than 800 course units, to rapidly become competent in the foreign language
• Virtual blackboard for communicating with the teacher
• Lesson report sent by e-mail after every session
• Five languages: English, Spanish, French, Italian and German
For more information on eBerlitz, call +49 (0)69 6660 890,
visit the website www.berlitz.de/virtual-learning or visit your local Berlitz Centre.
language skills I eberlitz
33
CYBERTEACHERS: FOR PREPARATION, REINFORCEMENT AND SUPPORT
CyberTeachers is innovative and user-friendly, and has won multiple awards. This online platform offers you a
personalised teaching programme around the clock, featuring numerous interactive exercises, a speech trainer, a
memorisation aid and much, much more.
In addition, Berlitz’s e-learning platform specifically supports you in your day-to-day work. For example, it grants
you access to language assistants for presentations and e-mails, and helps you produce work documents using
text blocks. The teaching is devised specifically for you and is available around the clock. Selected content is also
available on your smartphone or tablet PC.
Programme benefits
•
•
•
•
Interactive 24/7 online learning with tailored teaching content
Motivational exercises for rapid success
Important support with your day-to-day work
Detailed reports documenting your learning progress
Formats
CyberTeachers Classic (can be booked at www.berlitz.de/virtual-learning)
• A tailored learning path in the form of e-lessons
• Daily bite-size lesson sent by e-mail
• Language assistants for business correspondence, presentations and much more
• Languages: English, German, French, Spanish, Italian and Dutch
CyberTeachers Coach (extra features and different languages compared with CyberTeachers Classic)
• Live assistance from online coaches around the clock, five days a week
• Community rooms to communicate with other learners
• Languages: English, German, French, Spanish and Italian
CyberTeachers Live (extra features and different languages compared with CyberTeachers Coach)
•One-hour conversation courses with a maximum of ten participants in a live classroom, available around the
clock, five days a week
• Language: English
Clear structure and easy navigation:
My Program, My Resources, My Progress
34
Practical support for your professional needs
BLENDED LEARNING FORMATS
The CyberTeachers online learning platform is not just a highly flexible solution for anyone wishing to independently
improve their language knowledge; it also serves as a very efficient addition to personal language teaching.
Berlitz therefore offers various combinations of CyberTeachers and live lessons over the telephone, in the Berlitz
Virtual Classroom or in face-to-face lessons with a Berlitz language teacher. The teaching content is perfectly
coordinated, and fast and lasting success is guaranteed.
Programme benefits
•
•
•
•
•
Combination of personal language teaching and self-study periods
Complementary teaching content and methods
Variable proportions of online sessions and live lessons
Available in English, Spanish, French, Italian or German
Various packages with attractive price advantages
Efficiently
combined
training
formats!
Examples of blended learning
Blended Phone
• Forty 30-minute training sessions by telephone plus CyberTeachers Coach for six months
• Languages: English, German, French, Italian and Spanish
Bundled Face-to-Face or Bundled Berlitz Virtual Classroom
• Sixty in-house group-based lessons or lessons in the Berlitz Virtual Classroom plus CyberTeachers Classic for six
months
• Languages: English, German, French, Italian and Spanish
Berlitz Blended
• Twenty face-to-face lessons (group-based or individual) plus CyberTeachers Classic
• Language: English
FOCUS ON THE CUSTOMERS
‘Berlitz is much like Vodafone – service orientation and first-class products are the top priorities. And it
goes without saying that these aspirations equally apply to our human resources development in terms of
our employee training portfolio and our choice of partners.’
Johannes Fischer
Learning & Capability Development Commercial
Vodafone GmbH
language skills I eberlitz
35
Language Programmes
for Kids and Teens
Fun with foreign languages
Fun is the biggest motivator for children and young people – and this also applies when learning a language.
For this reason, our language programmes are designed in such a way that the participants are actively involved
from the outset – for example through exciting role-playing activities, language games, varied exercises and
coverage of age-appropriate topics. Swotting up on vocabulary and grammar is taboo!
Kids and teenagers are divided into small groups according to age (usually 4–7, 8–11 and 12–17 years) and their prior
level of knowledge. This encourages interaction and ensures a relaxed atmosphere. Rapid learning success helps
them develop their personalities, instils confidence and opens up new possibilities – at school or in their subsequent
career choice.
Our language Programmes at a glance:
• Kids and Teens weekly courses: regular weekly lessons
• Kids and Teens holiday courses: daily lessons for an entire week during school holiday (Monday to Friday)
•
Kids and Teens Individual Instruction: intensive one-to-one language lessons at a Berlitz Centre or in the
Berlitz Virtual Classroom
Programme benefits
•
•
•
•
•
Educationally sound concept for motivated, easy learning
Age-appropriate topics and modern course materials
Small groups with specially trained native-speaker language teachers or one-to-one lessons
Ideal preparation for or supplement to language lessons at school
Enhancement of future career prospects
For more information on the language programmes for kids and teens,
visit the website www.berlitz.de/kidscourses or call in at your local Berlitz Centre.
36
BERLITZ LANGUAGE CAMPS DURING ALL SCHOOL HOLIDAYS
Language study trips in combination with attractive leisure and sports activities are the secret to the success of
our popular Berlitz camps. Held throughout Germany from the North Sea to the Alps, the camps allow seven- to
17-year-olds to actively learn English, French and Spanish all day long, as the only language spoken from the time
they get up to when they go to bed is the target language!
Motivational lessons in the morning encourage the participants to speak. And in the afternoons and evenings,
they continue to learn without realising it during a wide array of activities. Some 10,000 children and adolescents
attend Berlitz language camps every year. When can we expect to see your child there?
The language teaching concept
•
•
•
•
•
Participants are grouped according to their linguistic abilities at the start of the camp
Language lessons in small groups of between eight and (maximum) 12 participants
Four 45-minute lessons a day with qualified language teachers
Interviews, role-playing, presentations and topical project work
All the participants receive a Berlitz certificate at the end of the camp
Programme benefits
•
•
•
•
•
Upward of 60 locations and more than 300 dates during all the school holidays
An optimum combination of lessons, sport and creative workshops
Experienced native-speaker camp counsellors
Learning by doing: the participants speak the target language all day
Motivation based on success
CORPORATE CAMPS AT YOUR BUSINESS PREMISES
We can also implement our tried-and-tested language concept for children
and teens right at your business premises during school holidays. Your
employees’ children aged between five and 13 are put into appropriate age
groups and actively learn the foreign language where their parents work.
Our
top tip!
Some of the teaching content and exciting activities can be tailored specifically to your company – for example, in
the form of interviews conducted with staff members, guided tours, etc. Berlitz will happily organise the whole
thing for you. The diverse holiday programme is rounded off by sports activities and excursions.
FOCUS ON THE CUSTOMERS
‘Berlitz’s corporate camps are very convenient for our staff members: they simply bring their kids to work
in the morning and take them home again in the afternoon.’
Klaus Graf
Head of HR, EvoBus GmbH, Neu-Ulm
Order our free language camp catalogue now!
+49 (0)69 6660 890 or sprachcamps@berlitz.de
language skills I Language Programmes for Kids And Teens
37
Berlitz Study Abroad
Learn languages where they are spoken worldwide
Do you enjoy travelling and would like to discover other cultures whilst improving your foreign language skills?
We have the perfect solution for you: Berlitz Study Abroad!
Berlitz will organise your stay for you in attractive locations around the globe, from Rome to London. You can, for
instance, use the mornings to gradually learn more of your chosen language in individual instruction – directly at
the Berlitz Centre and with the usual high level of quality. In the afternoon, you can immerse yourself in the culture
of the country and try out your newly acquired language skills.
Programme benefits
•
•
•
•
•
Organised language trips to a range of global locations
Language training at local Berlitz Centres
Coaching in small groups, as individual instruction or Total Immersion®
Active application of foreign language around the clock
Stay with a guest family, in an apartment or at a hotel
Locations
around
the world –
simply
ask us
ELS LANGUAGE CentreS®: ENGLISH LANGUAGE LEARNING IN THE USA AND OTHER
COUNTRIES
The flexible ELS programmes are available at approximately 80 attractive destinations in the USA, Canada,
Australia and elsewhere, and are usually held on a local university campus.
Students have the opportunity here to learn English directly in a university environment and thus prepare themselves to study in the USA. Completing an advanced ELS programme fulfils the English language admission
requirements of more than 600 colleges and universities in the USA. Special holiday and semester programmes
and test preparation courses (TOEFL®) round off the courses available.
Interested in a language study trip with added value?
For details of how to contact your local Berlitz Centre, turn to pages 126 and 127.
38
Auto
Tokyo, Thursday, 6 p.m.: checking in at the airport
39
Berlitz
SEMINARS
INTERCULTURAL
SKILLS
40
MANAGEMENT AND
LEADERSHIP SKILLS
THE WORLD OF BUSINESS SEMINARS
FOR THE CHALLENGES OF THE GLOBAL WORKING WORLD
Knowledge of a foreign language alone is often no longer enough to make it in the modern-day global working world.
Global challenges can only be overcome with sound intercultural expertise and management and leadership skills.
We can equip you with what you need thanks to our wide range of seminars.
Berlitz has been offering programmes that teach intercultural skills practically and according to your needs for
30 years. These were complemented eight years ago by the addition of teaching in the area of management and
leadership.
Berlitz now holds thousands of seminars every year, approximately 4,000 of which are in the field of intercultural
skills alone – and this number is rapidly rising. We see this growth across all platforms and processes: from live
teaching to e-learning courses, and from teaching development to follow-up courses.
TRAINING FORMATS
FURTHER EDUCATION EXACTLY ACCORDING TO YOUR PREFERENCES
You can rest assured that you will always find the right training format for your needs at Berlitz. You can choose
from various formats: face-to-face training at your company premises, Online Live Seminars, blended learning
and e-learning courses.
In principle, you can book essentially any seminar topic for face-to-face training at your company premises at
a time that suits you or as virtual live teaching that you can access wherever you are.
For details of our customised courses, turn to page 106.
E-Learning
Cultural
Navigator®
Blended
Learning
Distance
Learning
Online Live
Seminars
FACE-TO-FACE
Training
In-house seminars
Four hours, single
day/multiple days
Coaching
Berlitz Seminars
41
Training FORMATS IN DETAIL
IN-HOUSE SEMINARS: EXCLUSIVE SINGLE- OR MULTIPLE-DAY OFFERS FOR
CONTINUING EDUCATION
You choose the topic, focal points, venue and time of the seminar. Our in-house seminars last a day or longer,
depending on the preferred depth of teaching. To boost your language skills even further, all our in-house seminars
can be conducted entirely in English. We can, of course, help you to put your personal training format together.
You will receive exclusive and highly effective continuing education which is tailored to your company’s specific
needs and requirements. Learning success is further boosted by our own case studies and the incorporation of
technical terminology.
More details on the in-house seminar structure can be found on page 102.
Shorties: VALUABLE ADDITIONAL MOMENTUM IN JUST FOUR HOURS
The majority of our seminar topics can also be booked as a four-hour mini-seminar. Our Shorties are the ideal
way to provide fresh momentum, boost motivation or work your way into a complex topic. Their content is
oriented primarily around business practices and can be applied to your day-to-day work straight away.
All our Shorties can be conducted entirely in English, thereby further improving your employees’ language skills
at the same time. Learning success is further boosted by the incorporation of technical terminology.
Online Live Seminars: FLEXIBLE VIRTUAL TEACHING
Many of our seminars can now also be booked in a virtual live training format. You will participate in an interactive,
teacher-led class conducted online. Like our face-to-face training, our Online Live Seminars feature a variety of
interactive teaching techniques, such as teacher input, moderated discussions, structured feedback, action planning,
etc. An online platform also offers many other interactive learning techniques, such as polls, chats, breakout sessions
and whiteboards.
It takes nothing more than a few mouse clicks to enter your virtual seminar room from anywhere in the world – be
it at your workplace, in a hotel or within your own home. All you need is a computer or laptop with an internet
connection and a headset.
Our Online Live Seminars consist of two sessions of 90 minutes each, with tasks to complete between the sessions
to reinforce what you have learned. The list of topics that can be taught in a live online seminar continues to grow
– just ask us!
FOCUS ON THE CUSTOMERS
‘You know what you’re getting with Berlitz! You are given advice and everything is processed quickly and
reliably. The quality of the seminars is always good and is tailored to the person or company attending.’
Anja Schepp
Vocation training and continuing education, HORIBA Europe GmbH
42
SEMINAR LEARNING PATHS
THE PERFECT COMBINATION OF VARIOUS SEMINAR TOPICS
The global challenges of the modern-day working world often call for multilayered know-how that cannot usually
be fully covered in a single seminar. We therefore offer all our seminars as learning paths, too, comprising three
steps that follow on from each other logically and that combine various topics to get you up to speed in your
chosen area of expertise.
On the following pages, you will find an overview of nine such learning paths. We can, of course, also happily put
together learning paths that are tailored to your specific challenges.
1. WORKING EFFICIENTLY
Boosting your efficiency
Self-Organisation and Time
Management 1
Self-Organisation and Time
Management 2
Memorisation Techniques
Stress Management
Speed Reading
Working Efficiently
with Outlook
Problem-Solving and
Decision-Making 1
Self-Coaching
Problem-Solving and
Decision-Making 2
2. SOFT SKILLS FOR TEAMWORK
Interpersonal skills for teamwork and communication
Teamwork
Chairing and Moderating
Meetings 1
Chairing and Moderating
Meetings 2
How to Give and Receive
Feedback 1
How to Give and Receive
Feedback 2
Resilient Teamwork
Efficient
Communication
How to Resolve Conflicts 1
How to Resolve Conflicts 2
3. TEAMWORK METHODS
Methodological skills for group efficiency
Self-Organisation and
Time Management 1
Self-Organisation and
Time Management 1
Working Efficiently
with Outlook
Problem-Solving and
Decision-Making 1
Problem-Solving and
Decision-Making 2
Creativity Techniques
BERLITZ SEMINARS I training FORMATS IN DETAIL I SEMINAR LEARNING PATHS
43
4. WORKING TOGETHER GLOBALLY
Communicating effectively in international work settings
Successful
Cooperation with …
Virtual
Teamwork
Cultural Orientations
Indicator®
Global Virtual
Communication
Global
Presentations
Global Competence Aptitude
Assessment®
Working in
Global Teams
Global
Meetings
Business
across Cultures
(intercultural awareness)
(e.g. India, China, USA, Germany)
(intercultural profiling)
(online assessment)
Cultural Navigator®
(online learning platform)
5. GOAL-ORIENTED COMMUNICATION
Tips and techniques for focused communication
Assertiveness
Training 1
Assertiveness
Training 2
How to Resolve Conflicts 1
How to Resolve Conflicts 2
Customer
Complaints Management 2
Efficient
Communication
Negotiation Techniques 1
Negotiation Techniques 2
Customer
Complaints Management 1
Influencing without
Authority 1
Influencing without
Authority 2
6. PRESENTING, MODERATING AND TEACHING
Presentation and moderation techniques and methodological skills for training managers and experts
Presentations 1
Presentations 2
Train-the-Trainer Seminar
Instructional Skills Basics
Virtual Training with
Adobe Connect
Communication
for Virtual Teachers
(Online Live Seminar)
(Online Live Seminar)
(Online Live Seminar)
FOCUS ON THE CUSTOMERS
‘Highly professional seminars – we are highly satisfied with how they are conducted and with our learning
achievements.’
Eleni Markopoulos
HR Policies & Corporate Training, Deutsche Börse AG
44
7. INNOVATION AND CHANGE
The skills for implementing change processes and for contributing to innovative change projects
Problem-Solving and
Decision-Making 1
Problem-Solving and
Decision-Making 2
Business Case Basics
Dealing with
Change 1
Dealing with
Change 2
Stakeholder Management
Creativity Techniques
8. LIFE BALANCE
Identifying and expanding the resources that are important for your personal well-being and your own work–life
balance
Accomplishing
More with Less 1–3
Self-Coaching
Assertiveness 1
Stress Management
My Personal
Resilience @Work
How to Resolve Conflicts 2
Dealing with
Change 2
Resilient
Teamwork
Identifying and Utilising
Customer Needs 1
Price Negotiations 1
Price Negotiations 2
Self-Motivation
for Sales
Identifying and Utilising
Customer Needs 2
Complaints Management 2
Efficient
Communication
Complaints Management 1
Sales Strategies
Assertiveness 1
Presentations 1
Presentations 2
9. SALES EXPERTISE
Increasing your sales expertise
Do you have questions regarding our learning paths or would you like a tailored offer?
Please contact the Berlitz team by telephone on +49 (0)69 666 089 331 or by e-mail at seminare@berlitz.de.
BERLITZ SEMINARS I SEMINAR LEARNING PATHS
45
Intercultural
skills
Intercultural
skills
46
Intercultural skills
Basics and country-specific knowledge 48
Business across Cultures
48
Relocation Training
49
Repatriation – Welcome Home
49
Successful Cooperation with ... (country-specific intensive training courses)
50
Sample Agenda: Successful Cooperation with China
51
International Management 52
Working in Global Teams 52
International Leadership and Corporate Culture
52
International Recruiting and Personnel Development
55
International Marketing
55
E-Learning 56
Cultural Navigator® – Intercultural Expertise at the Click of a Mouse
56
C.O.I. – Cultural Orientations Indicator (Testing)
58
®
GCAA – Global Competence Aptitude Assessment (Testing) ®
59
Intercultural skills
47
Business Across Cultures
Cooperation or collision of cultures?
Intercultural expertise is in demand everywhere, no matter whether you travel overseas on business or cater
to international customers in Germany. This seminar provides an invaluable basis for successful international
communication, as it heightens your awareness of your own culture and sensitises you to other perspectives,
leadership and negotiation styles, and working methods. A key advantage for you and your international
cooperation partners!
Target group
• Entrepreneurs, managers, purchasing and sales staff,
project managers and assistants
• Freelancers and self-employed people engaged in international
business or working in a multicultural environment in Germany
• All staff in contact with overseas colleagues
Can also be
an
booked as
Online Live
Seminar!
Seminar content
• Cultural concepts – perception and understanding
• Pitfalls in your own perception and dealing with prejudice
• Culture shock – from resistance to adjustment
• Dealing with cultural rules
• Resolving misunderstandings and conflicts
• Levels of intercultural expertise
All the seminars can be booked as single- or multiple-day sessions or as four-hour Shorties.
Many of the topics are also available as Online Live Seminars.
For more information, turn to pages 41/42 or visit the website www.berlitz.de/seminars.
We can also happily advise you over the telephone on +49 (0)69 666 089 331.
48
Relocation Training
Available
for
worldwide
on
ti
a
in
the dest
y
tr
coun
ice!
of your cho
Preparing you for life and work abroad
Anyone planning to live abroad for any length of time should be well prepared. From a statistical viewpoint,
half of all people end their overseas deployment prematurely, despite being highly qualified professionally. The
proven Berlitz Relocation Training programme prepares individuals and entire families for life in their new country.
With certified country specialists, you will cover important topics such as dealing with authorities, business
partners, friends and acquaintances. This training is provided in German, English or a language of your choice.
Target group
• Individuals, couples and families
Seminar content
• • • • • • Preliminary needs analysis and reflection on your own cultural imprint
On request: an online intercultural assessment with the Cultural Orientations Indicator® (C.O.I.)
Country information: economics, politics, religion and society
Establishing contacts and survival strategies for everyday life and work
Tips for management, teamwork, negotiations and conflict management
Depending on aims, business or private focus
Repatriation – Welcome home
Allowing you to hit the ground running
When employees and their families return home after an extended period abroad, often many things are
no longer as they used to be. New experience has been gained. Many aspects of the home country are seen
in a new light. Discord is inevitable; the return is often more difficult than anticipated both in professional and
private life. This training course offers practical support, highlights critical aspects and motivates through
discussion, techniques for self-assessment and development of a specific action plan.
Target group
• International employees and their partners returning from deployment overseas
Seminar content
• • • • • On request: an online intercultural assessment with the Cultural Orientations Indicator® (C.O.I.)
Situation analysis: understanding the return process with all its opportunities and challenges
Taking stock: new qualifications and skills acquired abroad
Strategy: coping with the reverse culture shock in private and professional life
Orientation: how can international experience be used to my advantage?
Intercultural skills I Basics and Country-Specific Knowledge
49
Successful
Cooperation with …
rs
All semina
le
b
a
also avail
!
in English
Other countries – other customs
Anyone engaging in international business will quickly discover that professional expertise alone leads to only
moderate success. Several other skills are required, as aspects such as the approach to time, quality, hierarchy, and
respect, communication and etiquette can differ starkly from our own perceptions. Misunderstandings, frustrations
and conflicts are inevitable. Our seminars provide you with bundled expertise to allow you to steadily develop your
intercultural expertise along with the required sensitivity.
Target group
• Managers, specialist staff and executives at all levels with international responsibility
• Entrepreneurs and sales staff with foreign business partners, employees and suppliers
Seminar content
• On request: preparation for the training course with an intercultural preference analysis
Cultural Orientations Indicator® (C.O.I.)
• Culture and cultural perception
• Gap analysis: comparing your culture with the foreign culture
• Important cultural dimensions and their influence on business
• Country information: economics, politics, religion and society
• Tips for making contact, management, teamwork, negotiating and meetings
• Sources of misunderstandings in communication and behaviour
• Successful collaborating using the four key cultural skills
• Looking at case studies from everyday working life
Country topics
Our seminars look at topics for a wide range of countries and regions.
You can choose, for example, from the among the following:
• Welcome to Germany
• Welcome to Switzerland
• Successful Cooperation with France
• Successful Cooperation with the USA
• Successful Cooperation with India
• Successful Cooperation with Russia and the CIS countries
• Successful Cooperation with Saudi Arabia and the Middle East
• Successful Cooperation with Central and Eastern Europe
• Successful Cooperation with the United Kingdom
• Successful Cooperation with Japan
• Successful Cooperation with China
Berlitz offers intercultural seminars focusing on over 40 countries.
All the seminars can be booked as single- or multiple-day sessions or as four-hour Shorties.
Many of the topics are also available as Online Live Seminars.
For more information, turn to pages 41/42 or visit the website www.berlitz.de/seminars.
We can also happily advise you over the telephone on +49 (0)69 666 089 331.
50
Sample Agenda: Successful cooperation with China
How exactly is two-day in-house training organised? What is the content and how detailed is the material?
View a sample agenda for our intercultural seminar on China here.
Day 1
Day 2
Welcome address, presentation and introduction
to intercultural expertise
Sources of communicative misunderstandings
between one’s own culture and China
• Programme outline and methods
• Introduction to intercultural expertise
• Lead into the topics of culture and perception
• Verbal communication
• Paraverbal communication
• Non-verbal communication
Culture and cultural perception
On the road to intercultural expertise:
The Four Key Cultural Skills
• What is culture?
• Overview of the six levels of culture
• Dealing with intercultural conflicts: a few examples
• Resolving conflicts: cultural due diligence, cultural
dialogue, style switching and cultural mentoring
China at a glance and in comparison
• • • • • • Environment
Behaviour
Strategies
Values
Ethics
Spirituality
Culture-specific particularities in
everyday working life in China I
• Typical situations (critical incidents) in everyday
working life – for example, negotiations in China
• Case studies and exercises
Lunch
Lunch
Selected cultural dimensions and
cultural standards in China I
Culture-specific particularities in
everyday working life in China II
• The Cultural Orientations Model and the C.O.I.
• Evaluation of your individual C.O.I. report
(on request)/positioning one’s own culture
• Consideration and gap analysis of selected cultural
dimensions
• Typical situations in everyday working life –
for example, leadership and work styles
• Case studies and exercises
Selected cultural dimensions and
cultural standards in China II
• Significant learning experiences and transfer
into practice
• Open questions
• Action Plan
• Feedback
• Selected cultural dimensions
• Positioning one’s own culture
Review and feedback
Feedback and outlook
End of the seminar
Intercultural skills I Basics and Country-Specific Knowledge
51
Working in Global Teams
rs
All semina
le
also availab
in English!
Making the best use of international team dynamics
Familiarise yourself with the opportunities and risks involved in intercultural teamwork. Develop solutions
for conflicts, learn to identify warning signals and consider the different personality types within the team.
The aim is to enhance the productivity and efficiency of intercultural communication.
Target group
• Heads of international teams
• Internationally active project managers
Seminar content
• • • • The basics of international teamwork: requirements and phases
Team personalities and communication within the team
Virtual organisation and communication structures
Team management in practice
International Leadership
and Corporate Culture
Familiarise yourself with cultures, avoid clashes, implement solutions
This seminar provides you with the tools to analyse and make strategic use of the potential for diversity within
your company and the associated opportunities and conflict potential, as well as to achieve common aims.
Target group
• Executives with global responsibilities
Seminar content
• • • • 52
Strategic diversity management and instruments for diversity diagnostics
Diversity in personnel management and teamwork
Managing differences and conflicts
Implementation strategies for your own company
Auto
Dubai, Friday, 11 a.m.: meeting with business partners
53
Auto
54
Above the clouds, Monday, 8 a.m.: on the way to an interview in China
International Recruiting and
Personnel Development
People are your most valuable asset
Those with a fuller understanding of other cultures and management styles are not only able to manage employees
from these cultures, but are also better at recognising their potential. Learn how to intelligently resolve conflicts
in the international context and to strategically manage and promote employees with broad horizons.
Target group
• Executives with global responsibilities
Seminar content
• • • • • Cultural understanding and perception
Methods to improve intercultural competence
Corporate and division cultures in the intercultural context
Intercultural personnel management and aspects of the recruitment process
Dealing with different work, presentation and communication styles
International Marketing
Markets, brands and staff from a global perspective
Introducing and advertising new products in the intercultural context is always associated with risk: does the
marketing strategy match the cultural customs? This seminar sheds light on the peculiarities of marketing
strategies in the intercultural context, as well as specific instruments in the marketing mix. Learn how to
successfully market products and services in different cultures and why such efforts often fail.
Target group
• Specialists and executives in international marketing departments
• Employees of advertising agencies that operate globally
Seminar content
• • • • Reasons for the success or failure of products
Perception patterns and their effect on marketing in the international context
The marketing mix in the intercultural context
Intercultural marketing: instruments and strategies
Intercultural Skills I international management
55
Cultural Navigator®
Intercultural expertise at the click of a mouse
Culture’s imprint on us determines our thoughts and actions to a great extent. It influences our communication
habits, how we deal with people, our management style, our understanding of power and our sense of time. The risk
of misunderstanding in an international working environment is correspondingly high. With our online platform,
www.culturalnavigator.com, we help you analyse your cultural preferences, interpret intercultural situations correctly
and act accordingly – and thus successfully – in an international environment.
Our online platform www.culturalnavigator.com helps you to analyse your own cultural make-up, interpret
intercultural situations correctly and act appropriately – and therefore also successfully – in international settings.
Company-specific content or international company developments can be easily incorporated, and it can also be
brought into line with your corporate identity. You determine the degree of personalisation by choosing between
the standard, gold and platinum versions.
Paul's Interests
Working
in a virtual
Team
Managing
a diverse
Team
Working
in China
Moving
to China
Example of a personalised Cultural Navigator® home page
For more information on our Cultural Navigator®, visit the website www.culturalnavigator.com.
FOCUS ON THE CUSTOMERS
‘Cultural Navigator® ... is the only product, platform and approach that we use to develop
and enhance the cultural awareness, global mindset and cross-boundary capabilities that
are critical to our workforce.’
Executive Director – Enterprise Learning, Merck & Co., Inc.
56
Country information – the reliable online knowledge resource
Detailed country information is available for over 100 nations in the Cultural Navigator® – with texts on cultural norms
and local management, as well on history, politics, regional studies, time zones and climate. This background
knowledge is an important resource for successful interaction with colleagues and discussion partners in other
countries.
The country information is directly linked to the individual C.O.I. profile. A symbol shows possible differences to the
respective country culture.
Learning paths–structured learning on the net
Individual learning paths form the core of the Cultural Navigator®. This is oriented towards your personal learning
goals and offers recommendations for modules that build on each other in a sensible way, with information on
content, duration, learning progression and the activity carried out most recently.
The learning paths can be adapted to the strategic goals and initiatives of your company.
Die Lernpfade können an die strategischen Ziele und Initiativen Ihres Unternehmens angepasst werden.
You must complete the
following prerequisite
learning path before
starting this learning path for
building self-awareness.
15 minutes
20 minutes
10 minutes
The module ‘Doing Business
in China – Basic Facts’
reviews details on the
country’s geography and
historical background. This
e-learning module is supported by most browsers
and tablets.
The module ‘Doing Business in
China – Business Interactions’
reviews details on interacting
with Chinese counterparts in a
work setting. Review information on conversational topics,
introductory greetings and
more! This e-learning module
is supported by most browsers
and tablets.
This quiz tests your knowledge
on the ‘Doing Business in
China – Business Interactions’
e-learning module. Receive a
score of 80% or better to pass
and unlock the next step in
the ‘DBI China learning path’.
20 minutes
15 minutes
15 minutes
The module ‘Doing Business
in China – Working with
Others’ reviews details on
working with your Chinese
counterparts. Work through
a team scenario, and receive
information on presenting
and the standard approach
to negotiations within the
country. This e-learning
module is supported by most
browsers and tablets.
Now that you have a better
understanding of the cultural
and managerial character- istics of China, visit the China
country guide home page
within the Cultural
Navigator ® to conduct a gap
analysis. Click here to
access the country guide
home page for China.
The final exam will test your
understanding of the facts
and concepts covered as
part of the learning path for
‘Doing Business in China’.
Receive a score of 80% or
better to pass this exam and
complete the online course.
Interaction-style
assessment
Best practices for
using technology
Building a collaborative
mindset
Example of a learning path for ‘Doing Business in China’
The most important functions at a glance
• Cultural Orientations Indicator® (C.O.I.): cultural online assessment with evaluation reports
• Country information from over 100 nations
• Individual learning paths with e-learning modules on intercultural working and with a focus on specific countries
• Quizzes and case studies
• Up-to-date podcasts, videos and articles
• Networking between users and experts
• Can be optimized to reflect preferred content and appearance
• Accessible and easy to use on smart phones and tablets
Intercultural Skills I e-learning
57
C.O.I. – Cultural Orientations
Indicator® (Testing)
INTERCULTURAL PROFILING
The Cultural Orientations Indicator® (C.O.I.) is a valid online assessment that places your individual cultural profile in a
working context. The results of the C.O.I. help you to overcome cultural differences to work better with colleagues
and business partners from other countries.
Your individual C.O.I. profile comprises the three dimensions of interaction style, thinking style and sense of self. In
addition to your personal report, the following content ensures your learning success:
• A
udio evaluations and practice-relevant examples from the working environment help you to reflect
cultural imprints.
• Interactive exercises and background information facilitate the understanding of possible conflicts and
provide solutions that have proven of use in practice.
• Specific advice and alternative actions for working with colleagues and customers help you to transfer the
knowledge/tools to your everyday working life.
The C.O.I. is available in over ten languages and has already been used by over 15,000 people. The individual C.O.I.
profile can be compared with the profiles of team members and the profile of 55 countries.
China’s cultural norms
Interaction style
Indirect conflict management
Relationship-oriented
Restrained
Formal
Expandable time division
Particularistic
Thinking style
Inductive
Joined-up
Context-dependent communication
Polychronic
Retrospective
Sense of self
Group-oriented
Motivated by success
Hierarchical
Willing to assimilate
Private
Oriented towards order
Example of a Chinese C.O.I. profile
Germany’s cultural norms
Interaction style
Direct
Matter-of-fact
Restrained
Formal
Precise
Universalistic
Thinking style
Inductive
Linear
Context-neutral
Monochronic
Forward-looking
Sense of self
Individualistic
Motivated by success
Egalitarian
Willing to assimilate
Private
Oriented towards order
Example of a German C.O.I. profile
58
GCAA – GLOBAL COMPETENCE
APTITUDE ASSESSMENT® (TESTING)
ASCERTAINING INTERCULTURAL SKILLS
GCAA ascertains an individual’s intercultural skill level by analysing and presenting internal factors (values/attitude)
and external factors (acquired knowledge/competence).
Both areas are illustrated in the global competency model. GCAA draws on various questioning scenarios in order
to produce a differentiated result:
• Knowledge questions: global understanding
• Case studies: global situations
• Day-to-day decisions: your choices
• Questions about personal attitude: your perspectives
The results are summarised in a personal profile and serve as a valuable tool for use in various aspects of
intercultural work:
• Ascertaining suitability for global executive positions
• Identifying suitable candidates for global projects
• Identifying skills and skill deficits in order to draw up a personal development plan
• Documentation of skill development – for example, before and after periods of working abroad or further
training measures
THE GLOBAL COMPETENCY MODEL
appRisk
e
O
e
Selfperception
al perspec
toric
tiv
His
e
t it
ss
nne
pe
bal perspectiv
Glo
e
r c u l t u r a l s k ill s
D i v e r sit y
e
per
s p e c tiv
n te
I
Cr o
ss - c u
lt u ra l c o o p
e ra
ti o
n
Do you have questions regarding our seminars?
Please contact the Berlitz team by telephone on +49 (0)69 666 089 331 or by e-mail at seminare@berlitz.de.
Intercultural Skills I e-learning
59
Management
and Leadership
Skills
Management and
Leadership Skills
60
Management and Leadership Skills
Leadership and Strategy 62
Successful Leadership in Practice
62
Becoming a successful leader 64
Influencing without Authority 1 and 2
66
Building, Developing and Managing Teams
67
Working in Virtual Teams
67
Change Management
68
Stakeholder Management
69
Business Case Basics
70
Team Training with Horses – Leadership and Team Building
71
Sales and Customer Management 73
Identifying Customer Needs and Motives 1 and 2
73
The Optimal Sales Strategy for Every Customer Type
74
Self-Motivation for Sales
75
How to Behave Successfully in Negotiations 1 and 2
76
Customer Complaint Management 1 and 2
77
Project Management and Work Techniques
78
Project Management Basics
78
PMI Certification Preparation
79
Self-Organisation and Time Management 1 and 2
80
Stress Management
82
®
Self-Coaching84
Coaching Tools for Executives
84
My Personal Resilience @Work
85
Resilient Teamwork
85
Working Efficiently with Outlook
86
Creativity Techniques
87
Speed Reading
88
Memorisation Techniques
88
Problem-Solving and Decision-Making 1 and 2
90
Communication91
Rhetoric91
Efficient Communication
92
Presentations 1 and 2
93
How to Resolve Conflicts 1 and 2
94
Dealing with Change 1 and 2
95
Facilitating Interactive Meetings 1 and 2
96
How to Give and Receive Feedback 1 and 2
97
Assertiveness Training 1 and 2
98
Instructional Skills
99
MANAGEMENT AND LEADERSHIP SKILLS
61
Successful Leadership in
Practice
HOW TO GET OFF TO A GOOD START AND ASSERT YOURSELF
Managers are often under immense pressure. While you may be well educated, bursting with up-to-the-minute
expertise, familiar with the latest technologies, approach your work with a great deal of enthusiasm and have
fresh new ideas, you may lack experience with actual leadership situations and thus confidence in your new role.
This seminar offers a unique combination of interactive training units to help you perform your leadership role
competently and authentically. It begins with reflection and exploration of your own leadership role. The common
goal is to develop a leadership profile that matches your personality and is authentic. Gain confidence and authority
by simulating typical work situations. Acquaint yourself with the practical possibilities of team building and learn
which communication tools are helpful in employee appraisals.
Target group
• Managers and staff in managerial positions
• Young talent, management trainees
• High-potential individuals from all fields
Content and structure
This series of seminars has a unique structure, which is perfectly attuned to the needs of busy managers – an eight
days of face-to-face seminar spread over a six-month training period:
• I t begins with a three-day intensive seminar on the leadership role, leadership tools and understanding of
leadership.
• A second three-day intensive seminar on leadership communication, interviewing and conflict management
follows around two months later.
• The third module takes place after a further two months in the form of a two-day intensive seminar on the role
of the leader as a change manager and a final presentation.
One particular advantage of the seminar is the individual trainer support throughout the six-month period. Each
participant receives support via e-mail and during two coaching sessions by means of a telephone conference.
Learning tandems, each comprising two participants, boost motivation and encourage networking and sustainability.
Working through study guides ensures that knowledge is firmly rooted and helps participants reflect on their own
development goals.
62
The basics of leadership responsibilities
Module 1
Leadership models and
the understanding of
leadership
Three days
Learning
tandem
Tele-coaching
Study guides
Module 2
Staff communication
and development
Three days
Seminar content
Module 1: Leadership models and the understanding
of leadership
• Development Centre in leadership situations
• Leadership models – current research
• Practical leadership tools
• Authenticity in the leadership role – developing your
own leadership profile
• Team building and team roles
Learning
tandem
Tele-coaching
Study guides
Module 3
Dealing with
change
Two days
open Seminars
Duration
8 days
Number
4-10 people
Price (incl. statutory VAT) 4,641 euros per person
Location Language Dates
Munich
Module 2: Staff communication and development
• Rules for teamwork
• Effective facilitation of work meetings
• Conducting employee appraisals
• Conflict management
Module 1
German
15.03.–17.03.16
Module 2
German
26.04.–28.04.16
Module 3
German
07.06.–08.06.16
Module 1
German
12.04.–14.04.16
Module 3: Dealing with change
• The leader as change manager
• Rounding off your own leadership profile
• Implementation: the next 100 days
• Final presentation
Module 2
German
31.05.–02.06.16
Module 3
German
12.07.–13.07.16
Module 1
German
19.07.–21.07.16
Module 2
German
13.09.–15.09.16
Module 3
German
01.11.–02.11.16
Frankfurt
Berlin
Düsseldorf
Module 1
German
06.09.–08.09.16
Module 2
German
25.10.–27.10.16
Module 3
German
29.11.–30.11.16
Module 1
German
27.09.–29.09.16
Module 2
German
15.11.–17.11.16
Module 3
German
20.12.–21.12.16
Module 1
German
06.12.–08.12.16
Module 2
German
16.01.–18.01.17
Module 3
German
25.02.–26.02.17
Hamburg
Stuttgart
Management skills I Leadership and Strategy
63
Becoming a successful leader
From colleague to superior
Advancing your career is a rewarding experience, but also one that brings new challenges. You must define and
accept your new role in the company, develop a leadership identity, find your way in the corporate leadership
culture and, at the same time, develop your own authentic style.
Participants learn in this seminar how to develop their individual leadership style, to motivate themselves and
to instil enthusiasm in staff. Useful analysis tools help here. Case studies offer a concrete training basis to apply
and develop the skills learned. Individual feedback from the trainer supports personal development.
Target group
• New managers on all corporate levels
• Management trainees
Seminar content
•
•
•
•
•
•
•
The company leadership model
My new managerial role
Self-motivation and target setting
Motivation management as a leadership task
Assertiveness – self-assuredness and the ability to assert oneself
A manager’s communication skills
Giving motivating feedback
FOCUS ON THE CUSTOMERS
‘We have worked together with Berlitz as a partner in our internal human resources development since
2009. For SAP, Berlitz develops standardised training concepts and materials, coordinates the complete
training administration and at the moment conducts training at 38 locations in 25 countries in German,
English, Spanish, Hebrew and French.
Berlitz has proven to be an extremely reliable global training partner, who guarantees high quality in
planning and implementation and, at the same time, reacts quickly and flexibly to new requirements.
In our cooperation we highly appreciate the customer orientation and the smooth communication
with the Berlitz team.
We look forward to further cooperation, which will surely expand to new topics and locations.’
Christoph Liedtke
SAP SE
64
Auto
Madrid, Tuesday, 2 p.m.: sightseeing (with leadership skills)
65
Influencing without Authority 1
Relationships built on trust
Teamwork, flat hierarchies, loose business ties and complex projects mean that the modern-day manager has to
be able to win people over and influence them without explicitly exerting their authority.
Those who participate in this seminar learn a selection of the most effective techniques for quickly forming
relationships. The trust this generates gives you a deeper insight into a person’s needs, allowing you to use this
information to adeptly influence them.
Target group
• Executives
• Project managers and team leaders
• Employees with personnel responsibilities
Seminar content
•
•
•
•
Techniques for greater appreciation of people and for identifying their motives
Active listening and information analysis
Averting conflict – building up trust and harmony
Realising synergies without exerting authority
Influencing without Authority 2
FAITH CAN MOVE MOUNTAINS
The modern-day working world is shaped by ever-changing demands and people’s different interests. Again and
again, this challenges us to choose adequate strategies that satisfy these interests while nevertheless keeping our
sights set on our own goals. A key skill is the ability to influence people without explicitly exerting your authority.
This advanced seminar focuses on the principles of credibility, continuity and integrity so that you can influence
and win over your partners. By developing an understanding of another person’s situation and needs, you will
learn to adopt the right attitude and use rhetorical aids and arguments to influence them.
Target group
• Executives
• Project managers and team leaders
• Employees with personnel responsibilities
Seminar content
•
•
•
•
66
Reflection: credibility and consistency
Rhetorical tools and pitfalls
Five steps of persuasion
Self-evaluation
Building, Developing and
Managing Teams
How to lay solid foundations and remain in control
The aim of a team is to work together in such a way that the team performance far exceeds the potential of the
individual team members. This is not only the case in theory; successful teams show that this kind of dynamic is
possible in practice. Admittedly, these group processes are not easy to get to grips with and often it is not technical
aspects, but rather daily cooperation, human interaction and communication which pose the greatest challenge.
This seminar provides invaluable practical expertise on the leadership of groups in addition to the formation of
functioning teams with a common culture and accepted rules. Learn how to involve the most varied of personality
types and how to overcome conflicts and crises. The aim is to motivate your teams to deliver optimum performance.
Target group
• Executives and management trainees
• Project managers, team leaders and managers with personnel responsibilities
Seminar content
•
•
•
•
•
Team leaders – the challenges for the team developer
Team processes – the exciting phases in cooperation
Team structure – roles and personalities within the team
Team culture – group dynamics and rules
Team spirit – dealing with problems and resistance
Working in Virtual Teams
New work techniques for a new age
As work becomes more global and more flexible, it makes a significant impact on team structures and work methods.
Virtual teams are increasingly replacing direct daily contact in the office. This is resulting in new communication,
organisation and management challenges: in addition to there being barriers of a spatial, time-based and often also
linguistic nature, the team members can also represent cultural differences.
The participants are given an insight into the advantages and risks of virtual cooperation and develop rules for
virtual and intercultural communication. Exercises help them to avoid communication pitfalls and to work on
projects together successfully, in spite of the spatial distance between team members.
Target group
• Executives and management trainees
• Project managers, team leaders and managers with personnel responsibilities
Seminar content
•
•
•
•
Can also be
an
booked as
Online Live
Seminar!
Attributes of and opportunities offered by virtual teams
Rules of virtual communication
Optimising organisational structures and processes
Virtual strategies of motivation, control, performance evaluation and of guaranteeing results
MANAGEMENT AND LEADERSHIP SKILLS I LEADERSHIP AND STRATEGY
67
Change Management
Taking the sting out of change processes
Nothing is as constant as change, and it is happening increasingly often at ever-shorter intervals. Companies
are forced to adapt rapidly to survive in the marketplace, making change management a motivational task.
Change processes tend to be unpopular within a company, as the unknown initially causes pressure and uncertainty
among staff.
This is exactly where this seminar comes into play. It shows how to assign responsibility to teams, and how
employees can grow as individuals through these change processes. Learn practical ways to encourage communication, innovation, creativity and effective networking within your company. Develop strategies to actively include
employees in the change process and motivate them to assume responsibility. This forms the basis for the
successful introduction of new structures into a company.
Target group
• Managing directors and executives on all levels
• Project managers and team and group leaders
Seminar content
•
•
•
•
•
•
Identifying barriers – the master plan for change
Success factor – implementing change correctly
Group dynamics – an indicator of change
Synergies – identification and strategic use
Conflict facilitation – handling difficult teams
Transfer – change management in your company
All the seminars can be booked as single- or multiple-day sessions or as four-hour Shorties.
Many of the topics are also available as Online Live Seminars.
For more information, turn to pages 41/42 or visit the website www.berlitz.de/seminars.
We can also happily advise you over the telephone on +49 (0)69 666 089 331.
68
Stakeholder Management
ONLY A HAPPY STAKEHOLDER IS A GOOD STAKEHOLDER
Stakeholder management is a complex process – the importance of which should not be underestimated. The aim
is to understand, influence and build up positive relationships with stakeholders. Stakeholder management entails
appropriate expectation management and agreeing on common goals. It should be planned and managed on the
basis of fundamental rules, because happy stakeholders are crucial to the success of a project.
This seminar clearly communicates the knowledge and the appropriate strategies needed for successful stakeholder management. It focuses on determining who the stakeholders are, stakeholder analysis, the development
of a stakeholder matrix and stakeholder communication.
Target group
• Executives and management trainees
• Project managers, team leaders and managers with personnel responsibilities
Seminar content
•
•
•
•
•
Determining who are the right stakeholders
Classifying stakeholders
Evaluating and foreseeing stakeholder reactions
Stakeholder attitude evaluation matrix
When and how to say ‘Yes’ or ‘No’. Which answer results in happy stakeholders?
MANAGEMENT AND LEADERSHIP SKILLS I LEADERSHIP AND STRATEGY
69
Business Case Basics
INVESTMENTS CALL FOR CAREFUL CONSIDERATION
Investment decisions are often a daily occurrence in a business. But it’s not always easy to determine whether an
investment is really worth it before taking the plunge. A business case evaluates the profitability of investment
decisions and gives decision-making guidance by comparing a number of alternatives – primarily in terms of the
costs, benefits, length of implementation, risks and hurdles. Business cases are incidentally not just an integral
and indispensable part of investment decisions for businesses. They also have an important role to play in day-to-day
life – for example, when buying a car or property.
In this seminar, you will learn the basics of producing a business case and will then apply them to practical examples.
In addition, two interactive simulations allow you to directly apply what you have learned.
Target group
• Professionals and executives
• Self-employed individuals and managers
Seminar content
•
•
•
•
Typical day-to-day cases
Six-phase model
Business case composition and structure
Your business case: case study and presentation
For more information on our seminars, call +49 (0)69 666 089 331 or
send an e-mail to seminare@berlitz.de.
70
Team Training with Horses –
Leadership and Team Building
SELECTED SEMINAR TOPICS TO TAKE AT A CANTER
Horses hold a mirror up to human behaviour. They are highly sensitive in their perception of things and are patient,
unbiased and incorruptible. Horses are not swayed by eloquent rhetoric, elegant clothing or put on facial expressions.
This makes them the most honest of all feedback providers regarding our behaviour. Working with horses allows
us to think long and hard about our self-image, leads to clarity in our communication and offers a great deal of
inspiration regarding how we present ourselves.
Team Training with Horses can be conducted using various topics taken from the array of Berlitz seminars. The
seminars are combined with the appropriate specialist knowledge, and taught practically by a Berlitz business
trainer, making each and every one a special experience – what you learn is implemented and emotionally
consolidated by means of various exercises performed together with the horses.
Target group
• Executives at all levels, organisation developers, entrepreneurs and teams
Topics that can be booked as Team Training with Horses
•
•
•
•
•
•
Influencing without Authority 1 and 2 (see page 66)
Building, Developing and Managing Teams (see page 67)
How to Behave Successfully in Negotiations 1 and 2 (see page 76)
How to Resolve Conflicts 1 and 2 (see page 94)
How to Give and Receive Feedback 1 and 2 (see page 97)
Assertiveness Training 1 and 2 (see page 98)
The seminars are run in conjunction with the Nordrhein-Westfälisches Landgestüt Warendorf equestrian centre
and are held at the centre’s historic premises.
Management-/Führungskompetenz I Leadership and Strategy
71
Auto
72
Rome, Wednesday, 3 p.m.: successful sales pitch (ice cream included)
Identifying Customer Needs
and Motives 1
Sales success is founded on understanding
You will learn to more easily recognise your customers’ needs and motives, creatively expand your customer
services and communicate convincingly during a sales pitch.
This seminar equips you with the tools you need for successful sales and customer services, from small talk and
talking about products/services to closing techniques. Building on this, the participants use concrete sales
simulations to practise structured sales and customer advisory services.
Target group
• Sales staff, self-employed individuals and anyone looking to optimise their sales activities
Seminar content
•
•
•
•
Customers’ needs and motives
Speaking the customers’ language
Creative customer service tools
Sales simulation
Identifying Customer Needs
and Motives 2
Sales success made easy
In this seminar, you will use and increase your knowledge of the customers’ needs and motives, and will apply it to
the sales process as a whole.
This seminar offers you all the tools you need to sell with success, from individual customer presentations and an
in-depth examination of presentation techniques to learning how to handle objections raised in the sales process
and your own successful sales presentation. The seminar content is simulated and evaluated using practical
examples.
Target group
• Sales staff, self-employed individuals and anyone looking to optimise their sales activities
Seminar content
•
•
•
•
Practising customised customer presentations
Persuasion, not pressure
Presentation techniques
Handling objections
MANAGEMENT AND LEADERSHIP SKILLS I SALES AND CUSTOMER MANAGEMENT
73
The Optimal Sales Strategy for
Every Customer Type
ADAPTING INSTEAD OF MISSING OUT
In this seminar, you will increase your understanding of customer needs by taking a close look at different types of
customer: what moves and motivates the various customer types and what does it take to win them over? What
can you do in order to speak the same language as the customer?
These questions and others are discussed and practised in various simulations. By adapting your inquiry and
presentation techniques to each specific customer type, you will develop tact and sensitivity that will take your
professionalism and your customer orientation throughout the sales process to the next level.
Target group
• Sales staff, self-employed individuals and anyone looking to optimise their sales activities
Seminar content
• Defining customer types
• Convincing the different customer types
• Adapting your inquiry and presentation techniques to the customer types
74
Self-Motivation for Sales
THINK POSITIVELY, ACT POSITIVELY, ACHIEVE POSITIVE RESULTS
Your own self-image as a salesperson and your inner positive attitude and motivation are important factors in
successful customer acquisition. It is also a question of having your own attractive goals that you can identify with
and that will arouse your natural ambition.
In this seminar, you will work through various topics concerning personality change, self-motivation and setting
personal goals. You will discover the effect that mental training techniques can have, such as those put to successful
use by professional sportspeople. Practical exercises with feedback from the teacher allow you to directly put what
you have learned to the test.
Target group
• Sales staff, self-employed individuals and anyone looking to optimise their sales activities
Seminar content
•
•
•
•
The importance of attractive goals to self-motivation in sales
Positive inner dialogue
Personal change options and dealing with blocks
How you come across to business partners
All the seminars can be booked as single- or multiple-day sessions or as four-hour Shorties.
Many of the topics are also available as Online Live Seminars.
For more information, turn to pages 41/42 or visit the website www.berlitz.de/seminars.
We can also happily advise you over the telephone on +49 (0)69 666 089 331.
MANAGEMENT AND LEADERSHIP SKILLS I SALES AND CUSTOMER MANAGEMENT
75
How to Behave Successfully in
Negotiations 1
Keeping the good arguments coming
These days, the business partners on both sides of the negotiating table are well prepared. The processes of
persuasion are becoming more and more complex and goodwill alone is no longer remotely enough to influence
a counterpart’s decisions.
In this seminar, the participants analyse their negotiation style and then learn concrete techniques with which to
adeptly state their own case even when faced with difficult business partners. Using example cases, they learn to
cleverly build up their ‘must-have’, ‘should-have’ and ‘can-have’ arguments, take the wind out of counterarguments
and handle manipulation attempts. The Harvard concept serves as the basis for fair discussions with a win-win
character.
Target group
• Self-employed people, managers, purchasers, sales staff, professionals and executives
Seminar content
•
•
•
•
Self-analysis: your personal negotiating profile
Strategic argumentation and persuasion
The four pillars of the Harvard concept
Example cases and negotiation simulation
How to Behave Successfully in
Negotiations 2
THE RIGHT STRATEGY ON HAND AT ALL TIMES
Negotiations over deadlines, pricing and the scope of a project are part of day-to-day business. We want to be well
prepared for our negotiation partner in order to arrive at the best possible solution and results.
After a brief revision of the basics, the participants of the second seminar learn new negotiation strategies and
learn to recognise and deal with unfair tricks. This new knowledge is reinforced with the aid of example cases and
simulations. The participants work their way through various argumentation levels and practise dealing with
counterarguments and uncovering manipulation attempts.
Target group
• Self-employed people, managers, purchasers, sales staff, professionals and executives
Seminar content
•
•
•
•
76
Negotiation techniques and methods
Strategies and tricks
Virtual negotiations
Example case studies and simulations
Customer Complaint
Management 1
EVERY COMPLAINT IS ALSO AN OPPORTUNITY
Active complaint management is the key to improving the quality and productivity of your customer contact. This
seminar equips you with solution-oriented skills to ensure customer retention and minimise customer churn.
The participants receive a guide to conducting complaints dialogues and are given an insight into the techniques
of solution-oriented dialogue. You will practise handling complaints in order to master tricky day-to-day situations,
create a positive atmosphere and achieve the best possible results.
Target group
• Customer service, quality management, sales, reception and help desk staff
Seminar content
•
•
•
•
Customer complaints – a challenge for the company
The reasons behind complaints
Complaint management steps
Practice based on typical complaint situations
Customer Complaint
Management 2
Self-reflection is the key to success
What makes successful complaints management stand out? This advanced seminar gives the participants
recommendations for reflecting on their own complaints management.
Existing communication skills are improved with the help of practical cases and various examples. The topics focus
on phone calls, the psychology behind various types of complaint behaviour, strategies for dealing with resistance
and paper-based complaints management.
Target group
• Customer service, quality management, sales, reception and help desk staff
Seminar content
•
•
•
•
Practice: my voice and my language
Reacting appropriately to challenging complaints
Dealing with stress
Practising customer-oriented correspondence
MANAGEMENT AND LEADERSHIP SKILLS I SALES AND CUSTOMER MANAGEMENT
77
Project Management Basics
No need to panic when projects become complex
Projects can rapidly become complex and confusing when they involve many departments, individuals, suppliers and
so on. But don’t let yourself be overwhelmed! It is important to keep an eye on the bigger picture and to organise
the various processes, deadlines and resources. The earlier you do so the better.
Learn the basics of professional project management in this intensive three-day seminar: proven methods and clever
techniques to organise everything efficiently, plan strategically, monitor precisely and actively control from the
outset. Transparent project management leads to greater confidence and success not only for you, but for everyone
involved, allowing you to never lose sight of deadlines, budgets and quality throughout all the eventful phases of the
project. You are able to apply what you have learned in practical case studies – some of them even from your own
company – during this seminar.
Target group
• Project managers and project staff
• Entire project groups
• Specialists and executives with project responsibility
Seminar content
•
•
•
•
•
•
Basis – phases of a project
Strategy – plan, don’t panic
Realization – implementation means control
Assurance – in terms of deadlines, costs, resources and quality
Home straight – concluding projects correctly
Crisis management – changes, risks and conflicts
All the seminars can be booked as single- or multiple-day sessions or as four-hour Shorties.
Many of the topics are also available as Online Live Seminars.
For more information, turn to pages 41/42 or visit the website www.berlitz.de/seminars.
We can also happily advise you over the telephone on +49 (0)69 666 089 331.
78
PMI® Certification
Preparation
Updated in
e
line with th
® Guide
K
O
B
PM
standards
n)
(fifth editio
The crowning glory: Project Management Professional® (PMp®) and
Certified Associate in Project Management™ (CAPM™)
Credentials which are recognised internationally are a worthwhile goal for experienced project managers. For
they document your expertise on the basis of global standards. PMP® is today one of the world’s most important
certifications. The standard was developed by the Project Management Institute PMI®, which is currently the largest
association of project managers with over 500,000 professionals in 85 countries.
In this hands-on, compact, five-day preparatory seminar, experienced PMI®-certified trainers teach you what you
need to know to gain certification. The course also enables project managers with less experience to satisfy the
requirements to become a Certified Associate in Project Management™ (CAPM™). We recommend carrying out this
course in English with English language materials.
Target group
• Project managers and employees from all sectors who work to the PMI® standard
Examination admission
• Introduction to the PMI® and PMBoK® guides
• The ten areas of expertise in project management:
» Integration management
» Scope management
» Appointment management
» Cost management
» Quality management
» Personnel management
» Communication management
» Risk management
» Procurement management
» Stakeholder management
• Professional responsibility and ethics
• The certification – procedure, tips and tricks
Examination admission requirements
Depending on the certification sought, the following requirements must be met:
• PMP®: 4,500 hours of practical experience for university graduates (7,500 hours for school-leavers) who have,
in the last eight years, been in positions of responsibility and authority in projects or part-projects. Additional
individual self-study depending on prior knowledge.
• CAPM™: Qualifications from secondary education or equivalent. Participation in 35 hours of further training is also
necessary, but this is entirely covered by your seminar at Berlitz.
MANAGEMENT AND LEADERSHIP SKILLS I Project Management and Work Techniques
79
Self-Organisation and
Time Management 1
Focusing on what really matters
When faced with more and more responsibilities that are increasingly diverse, your diary can get so full that there’s
little time for planning and reflection. But time and energy are your most important resources. Self-organisation and
time management are therefore key skills when it comes to successfully working towards your goals.
The participants in this seminar learn a repertoire of tried-and-tested and new concepts that will help them structure
their day better, prioritise and execute tasks more efficiently or delegate them to others. They will identify and then
use their ‘own’ effective tools in order to manage their time better and refocus on what really matters.
Target group
• P
rofessionals, executives, managers and project managers looking to use systematic techniques to make gains
with regard to time and structure
Seminar content
•
•
•
•
•
Overview of upcoming tasks
Prioritising
Time management based on the ALPEN method
Interruption-free time: the ‘golden hour’
Transfer to your own daily life
Self-Organisation and
Time Management 2
Life’s easy when you’re focused
Making careful use of your time and energy is becoming more and more important. Good self-organisation and time
management not only boost your work success; they are also fundamental to limiting your personal stress level and
to maintaining your quality of life at an appropriate level.
In this advanced seminar, the participants use practical examples to learn about the effects of multitasking, putting
things off and stress, and discover the techniques used to counteract stress.
Target group
• P
rofessionals and executives, managers and project managers looking to use systematic techniques to increase
their time and structure
Seminar content
•
•
•
•
•
•
80
Monotasking versus multitasking
Save time by limiting time: the time box
Strategies to tackle distractions
Putting things off: why we do it and how we can avoid it
Meditation to change our perception of time
Mindfulness-based stress reduction (MBSR)
Auto
Copenhagen, Thursday, 3 p.m.: punctual check-in for the conference
81
Stress Management
Finding a balance
There is no escape from stress in today’s workplace. In the worst case, it can even have a detrimental effect on your
health. In any case, stress robs us of precious working hours and has a major impact on our productivity. The key is to
spot and correctly interpret signs of stress and symptoms early on – both in ourselves and our colleagues.
In this seminar, you can learn about the most effective techniques for minimising stress. You will be encouraged to
apply these techniques by heightening your awareness of stress factors, their impacts and their effects.
Target group
• Employees at all levels
Seminar content
•
•
•
•
•
•
•
The stress model: what is stress? How to recognise stress and the price you are already paying
Relaxation techniques: using the body to soothe the soul and regenerate
Re-energise yourself to overcome challenges with greater power
Mental techniques to cope with the flood of work
Self-analysis: identifying personal stress factors
The seven pillars of resilience and increasing resilience
Self-instruction and focusing of attention
Information on the training language, duration, time and location can be found on pages 108 and 109.
More information at www.berlitz.de/seminars or by telephone on +49 69 666 089 331.
82
Auto
Los Angeles, Friday, 4 p.m.: a short break
83
Self-Coaching
Ready for a solo mission
Coaching is key to developing and realising your personal goals – both at work and in your private life. Having a
coach at our side helps us to recognise problems and make them tangible, draw on our own energy and become
more aware of our own strengths. But how do you go about coaching yourself, without any professional outside
assistance? The parameters for doing so are perfect: your inner coach is available 24/7 and no one knows you
better than yourself.
Self-coaching is about asking yourself the right questions, consciously interpreting your own behaviour and using the
right tools and techniques to fully exploit your potential. You will work through various topics concerning personality
change and target attainment. At the same time, you will discover the effect of mental training techniques that can
be used in particular wherever high performance is demanded, such as in sport. Incidentally, self-coaching comprises
numerous techniques also found in conventional coaching. This seminar will show you how they can be used just as
effectively on your own.
Target group
• Employees at all levels
Seminar content
•
•
•
•
elf-motivation
S
Achieving goals: techniques for increasing the probability of success
Knowledge about your own change dynamic and its practical benefits
Dealing with your own blocks and temptations – overcoming your weaker self
Coaching Tools for Executives
New routes to employee-cenTREd personnel development
Leadership means more than just delegating: leadership also means accompanying, supporting and motivating.
This often falls by the wayside in everyday working life. Business coaching makes countless invaluable methods
and tools available, which support executives in the perception and optimisation of their personnel-related work.
This seminar does not examine the philosophy and self-image of coaches, but rather proven, concrete application
of expertise to advise and accompany employees in their work and to demonstrate new solutions.
Develop systemic solution-oriented question and conversation techniques to determine support needs and
resource requirements in a targeted manner on the one hand. And on the other hand, practice action-oriented
techniques to allow you to intervene before an employee puts up obstacles and to ensure the implementation
of tasks and boost the willingness to perform.
Target group
• Executives and management trainees from all fields
• Senior staff, managers and department and project managers with personnel responsibility and all those
wishing to familiarise themselves with and implement innovative ideas for staff development
Seminar content
•
•
•
•
•
84
The leader as process facilitator
Identifying resources and obstacles by asking the right questions
Motivating by using intervention techniques
Boosting sustainability and quality of results in task implementation
Transfer to practice: applied training with coaching exercises
My Personal Resilience @Work
Build up your mental strength
Most of us experience opposition, setbacks and stress in our daily work due to increasing pressure to perform,
interpersonal complications or simply the number of tasks we have to complete. Resilience is the mental strength
a person needs in order to come out of a crisis stronger. And the good news is that resilience can be learned.
If people use certain mental techniques and positive routines, they are able to more happily tackle their day-to-day
lives, even during a crisis. In this seminar, the participants find out what being resilient is all about. They assess
themselves and discover their own best-practice strategies for greater resilience at work. The seminar also offers
them additional stimuli for strengthening their personal resilience.
Target group
• Employees at all levels
Seminar content
•
•
•
•
R.E.S.O.U.R.C.E. resiliency wheel
Self-assessment of situation-based resilience
Interactive stimulus workshop
Best-practice strategies and action plan for implementation
Can also be
an
booked as
e
iv
L
Online
r!
Semina
Resilient Teamwork
Stimuli for resilient teamwork
This seminar builds directly on the content of the My Personal Resilience @Work seminar and is aimed at team
leaders and members looking to establish and improve their resilience in teamwork settings. The seminar focuses on
the question of how everyone can apply resilient strategies to their day-to-day work, enabling team members to lend
mutual support during crisis and stressful periods, and making everyone stronger in the wake of difficult situations.
What role does the individual team member play and how can resilience be firmly established in the team culture?
The participants learn and discuss how to recognise resilience factors in others and how to offer and provide
assistance. Resilient group strategies and positive day-to-day rituals are developed together and are laid down in
an exemplary team charter.
Target group
• Employees at all levels
Seminar content
•
•
•
•
R.E.S.O.U.R.C.E. resiliency wheel within a team
My role and responsibilities as a team member
Developing a resilient team charter
Best-practice strategies and action plan for implementation
Management-/Führungskompetenz I Project Management and Work Techniques
85
Working Efficiently with
Outlook
PROGRAMMED FOR EFFICIENCY
Computer-assisted scheduling and e-mail management are now standard procedure. But just like any tool,
programmes of this kind can only generate optimum results if used wisely and in a structured manner.
This seminar teaches you the basics of efficient scheduling and contact, information and e-mail management with
Outlook. The tools, which are applicable immediately, highlight the advantages of this Office program and add
structure to your calendar and correspondence.
Target group
• Employees at all levels
Seminar content
•
•
•
•
•
Organising and processing e-mails efficiently
Buffer times and other scheduling rules
Using contact and networking functions correctly
Creating monthly and weekly planners
Choosing your own sorting and order principles
Information on the teaching language, duration, time and location can be found on pages 108 and 109.
For more information, go to www.berlitz.de/seminars or call +49 (0)69 666 089 331.
86
Creativity Techniques
This seminar is a good idea
Faced with innovation and change processes, increasingly demanding customers and ever-tougher competition,
creativity is a key resource for any company. However, routines, tunnel vision and the urgency of day-to-day
business activities frequently inhibit existing creativity potential and prevent us from tackling tasks in new ways.
And yet there is creativity that lies dormant in all of us – it’s simply a question of tapping it. The secret to this is to
push inhibitions aside, take the road less travelled and be open to new things.
In this seminar, you will learn how to get out of the rut of having the same thought processes and approaches
again and again. With the aid of both tried-and-tested and innovative creativity techniques, you will break through
established patterns to see things from a different perspective, enabling you to recognise a problem more
precisely, come up with new ideas and systematise your solution approaches. At the same time, you will practise
and develop effective strategies for selecting suitable ideas.
Target group
• Employees at all levels
Seminar content
•
•
•
•
How creativity comes about and how to promote it
The creative problem-solving process
Creativity Techniques 1: analytical methods
Creativity Techniques 2: intuitive methods
Can also be
an
booked as
Online Live
Seminar!
MANAGEMENT AND LEADERSHIP SKILLS I Project Management and Work Techniques
87
Speed Reading
The Formula 1 of information intake
Whether it’s a question of learning something new, reading the paper or working your way through a specialist article,
we are faced with such a wealth of information these days, and we have to process more text in less time to get to the
core of the matter. Unfortunately, we are not always able to fully take information in when we quickly scan a long text.
The participants will be introduced to a method that enables them to process any kind of text much more efficiently. Not only will they increase the number of words they can read in a minute; they are also shown how, with the
right training, they can read more consciously, take in the content more quickly and also understand the more
complex interrelations within a text in order to hold on to the information for longer.
Target group
• Employees at all levels
Seminar content
•
•
•
•
Techniques for significantly increasing your reading speed
Targeted cognition when reading
Exercises to boost concentration
Your own speed reading programme
Memorisation Techniques
One to remember
Blocking out disruptions, working in a focused and targeted manner, and being able to understand complex issues
in a short space of time and then explain them yourself when it matters – these are all key skills that you need in
the modern working world. Whether you want to make a speech without the need for prompt cards or need to
remember details for important negotiations, it comes down to the same thing.
In this seminar, the participants learn tried-and-tested methods for improving concentration and the ability to
remember things, and for making information permanently stick. They are given an insight into learning and
memory research, and use various exercises to boost their memory and combination skills.
Target group
• Employees at all levels
Seminar content
•
•
•
•
88
What’s the best way for our memory to work?
Boosting memory skills by means of motivation, understanding, association and relaxation
Connecting the sensory channels for efficient learning
Association, focusing and mnemonic techniques
Auto
London, Monday, 2 p.m.: schedule management without a cheat sheet
89
Problem-Solving and
Decision-Making 1
Make the right decision
The process of decision-making is faced with new challenges in the modern business world. Problems are highly
complex, with numerous factors needing to be taken into account. Rather than fewer facts, we are often faced
with information overload. What’s more, with the markets changing all the time, decisions have to be made in next
to no time. In this situation, we tend to make obvious – but premature – decisions. Or we are unsure and spend too
much time repeatedly analysing and planning our decisions.
This seminar focuses on effective techniques for reducing the complexity of problems by means of strategic
analysis. It also teaches methods for developing potential solutions and various decision-making processes.
Target group
• Employees at all levels
Seminar content
•
•
•
•
Analysing the problem
Exploring what’s possible
Evaluating solutions and making decisions
Make decisions or delegate?
Problem-Solving and
Decision-Making 2
Group-based decision-making processes
In this age of flat hierarchies, decision-making within an organisation, team or company is often a group-based
process. While the decision may ultimately be made by one or just a few people, a number of people are generally
involved in the process.
This seminar takes a look at group-based decision-making processes. The participants are given an introduction to
useful techniques, skills and methods for making such a process efficient and for speeding it up.
Target group
• Employees at all levels
Seminar content
•
•
•
•
90
Design of a decision-making process for a group
Avoiding the typical pitfalls
The four styles of decision-making
Models to assist groups with decision-making processes
Rhetoric
Speaking with authority – putting on an impressive performance
Words have an impact. Particularly when they are spoken convincingly and authentically. Rhetoric is the art of
persuading without blathering on, of achieving objectives without arguing and of making a lasting impression
without going over the top.
The seminar will begin with an analysis of your personal profile and of the occasions when you are most frequently
required to speak; the training will then be structured accordingly. You gain psychological background knowledge
and acquire valuable techniques for speaking, presenting arguments and asking questions. You apply these
techniques directly in authentic situations, such as lectures and debates, with professional feedback, video
analysis and one-on-one coaching. In this way, you gain the self-assurance to speak in front of even large groups
without any preparation.
Target group
• Business people
• Specialists and executives
• Employees in jobs in which communication skills are required
Seminar content
•
•
•
•
•
•
Analysis of how you perceive yourself and how others see you; how we talk to one another
Your personal rhetoric profile
Speaking spontaneously – skilful improvisation
Being persuasive in debates – withstanding attacks
Friendly but resolute – asserting your own interests
Techniques vs personal style
MANAGEMENT AND LEADERSHIP SKILLS I Communication
91
Efficient Communication
Effective and respectful
Efficient communication is now more important than it has ever been. It is the rock upon which businesses and
careers are built and is a key component of continued success. Significant communication always entails a connection
being made between the interlocutors that leaves a lasting impression – be it in a personal discussion or in e-mail
correspondence.
In this seminar, you will learn to integrate efficient and respectful communication into your daily life. You will be
given pointers regarding how to develop a truly pleasant and amenable communication style that leads to positive
results for you and your company.
Target group
• Business people
• Professionals and executives
• Employees in communication-based professions
Seminar content
•
•
•
•
92
Communication within a team
Actively listening, understanding and responding
The four parts of a message
Efficient and respectful communication
Can also be
an
booked as
Online Live
Seminar!
Presentations 1
Presentation is everything
These days, presentations should not only be impressive in terms of content – they also need to come across as
entertaining and professional. This first presentation module takes a structured approach to presentations and
teaches tips and tricks for successful presentation preparation and execution.
Bearing your topic and target group in mind, you will develop a winning dramaturgy that engages your audience.
You will make targeted use of visualisation elements and highlights, and will learn how to use PowerPoint and
other media more effectively. You will then present your results in a plenary session or as part of group work and
will jointly develop best practices.
Target group
• Business people
• Professionals and executives
• Employees in communication-based professions
Seminar content
•
•
•
•
•
Your content determined by your goal and target group
The four keys to understanding
Composition and dramaturgy of presentations
Less PowerPoint for more impact
Designing and optimising slides
Presentations 2
A strong performance
When speaking to an audience, you are presenting not only your topic, but also yourself. This second presentation
module therefore focuses on verbal and non-verbal skills. Whether it’s in a meeting or an oral presentation, the
audience pays attention to the content and also to your body language, your intonation and the way you express
yourself.
Using various exercises for rhetoric and outward appearance, the seminar participants take a closer look at how
they behave in front of a group. They will give brief and spontaneous presentations, and will use the direct
feedback given (including video analysis, if requested) to permanently eliminate uncertainties.
Target group
• Business people
• Professionals and executives
• Employees in communication-based professions
Seminar content
•
•
•
•
‘Don’t talk how you write’: verbal expression
‘I see what you’re not saying’: body language
Exercises for a persuasive performance
Presentations with feedback and video analysis
MANAGEMENT AND LEADERSHIP SKILLS I Communication
93
How to Resolve Conflicts 1
A victory with no losers
There is all sorts of potential for conflict within a company that can be a burden on working relations and that can
become a problem for everyone. Those involved can then quickly lose sight of the shared company goals. What’s
the right way to handle disputes within a team and fundamentally improve working relations?
You will start by analysing your own behaviour in conflict situations using self-analysis and then develop effective
strategies for de-escalation and solution-oriented understanding. You will then practise tried-and-tested approaches to handling conflict using concrete examples, with everyone getting involved.
Target group
• Professionals and executives at all levels
Seminar content
•
•
•
•
Self-analysis: my behaviour in conflict situations
Types, causes and manifestations of conflict
Coming up with win-win solutions
Effective tools for preventing and resolving conflict
Can also be
an
booked as
Online Live
Seminar!
How to Resolve Conflicts 2
The solution is within your grasp
Conflicts can arise in any work environment. Conflict resolution skills are becoming more and more important in
order to be able to quickly recognise and then avert the emergence, escalation or perpetuation of a conflict. How
can you tackle tricky situations professionally and deal with the parties of the conflict?
One of the primary objectives of this seminar is to have the opportunity to practise. After brief revision of the first
seminar, the participants are familiarised with the key elements of successful conflict resolution. These are then
applied to a concrete case study. The participants are also invited to contribute cases of conflict they have experienced themselves to the seminar.
Target group
• Professionals and executives at all levels
Seminar content
•
•
•
•
Conflict resolution mindset
NO BIAS conflict resolution system
Methods and techniques for tricky situations
Simulation of a conflict situation
Can also be
an
booked as
e
iv
L
Online
r!
Semina
Information on the teaching language, duration, time and location can be found on pages 108 and 109.
For more information, go to www.berlitz.de/seminars or call +49 (0)69 666 089 331.
94
Dealing with Change 1
Because there’s nothing more constant than change
Change is becoming something routine. Rapid changes to customer needs, corporate strategies, products,
processes, structures and work conditions do not always constitute a positive challenge for our flexibility and can
sometimes be overwhelming. It therefore stands to reason that not all change is initially welcomed with open
arms.
This seminar takes a look at change from the perspective not of the management, but of the employees – in other
words, from the perspective of those who are directly affected by change. The participants are given an overview
of the key terms and the most frequent causes of change within a company. The focus is on the development of
personal strategies for improving your own attitude towards change and your behavioural patterns within your
direct work environment.
Target group
• Employees at all levels
Seminar content
•
•
•
•
Current changes at my place of work
The reasons behind changes
Factors critical to the success or failure of change processes
Strategies for adaptation to change
Can also be
an
booked as
Online Live
Seminar!
Dealing with Change 2
THE EMOTIONAL SIDE OF CHANGE
Changes in the corporate structure or in processes, strategies or priorities always also entail an internal change
process for the employees affected. What do I think my role within the company is? How do I structure my work?
And how do I work with whom?
Building on the Dealing with Change 1 seminar, this seminar will build up your repertoire of personal change
strategies. You will learn how to deal with change internally, what you can tweak in order to change your inner
mindset and emotional reaction, and how you can apply these strategies to your daily work environment.
Target group
• Employees at all levels
Seminar content
•
•
•
•
Self-positioning within the change process
Internal change and dealing with emotions
Strategies to adapt emotionally to change processes, the S.C.O.P.E. strategy
Making the most of your own scope for action
MANAGEMENT AND LEADERSHIP SKILLS I Communication
95
Facilitating Interactive
Meetings 1
TURNING MEETINGS INTO YOUR FAVOURITE DISCIPLINE
It takes a high degree of personal, social, organisational and methodical expertise to prepare and conduct meetings
efficiently and expediently. It’s never just about the matter at hand: it’s also always a question of the willingness to
work, the communication and the dynamic within the team.
Practical knowledge of discussion types and work stages helps the participants to conduct work meetings in a
structured manner. Moderation techniques serve as tried-and-tested tools with which to delegate tasks,
develop solutions and guarantee results. An example demonstration involving various team roles allows for
reflection and transfer.
Target group
• Project managers and consultants
• Managers, professionals and executives
Seminar content
•
•
•
•
The role of the moderator: neutral or persuasive?
Moderation exercise: developing rules for a meeting
Acting as the moderator to guide the course of the discussion
Workshop techniques and visualisation tools for moderation and evaluation
Can also be
an
booked as
iv
Online L e
Seminar!
Facilitating Interactive
Meetings 2
SIMPLE SOLUTIONS FOR TRICKY MEETING SITUATIONS
Meetings frequently go beyond the scope of a conventional discussion of the status quo or straightforward
information exchange. Solutions for existing challenges and projects are actively and interactively developed in
meetings. This means the moderator has more to do than merely lead everyone through the meeting.
In this advanced seminar, the participants learn additional methods of interactive meeting management. It also
looks at thinking about challenges in advance and taking these into account when planning meetings. Another
focal point is the resolution of conflicts and other tricky situations within a meeting. In groups, the participants
develop solutions for various scenarios.
Target group
• Project managers and consultants
• Managers, professionals and executives
Seminar content
•
•
•
•
•
96
Interactively managing meetings
Types of meetings and workshops
Anticipating challenges in meetings
Dealing with conflicts in meetings
Case studies and role-playing
How to Give and Receive
Feedback 1
SO THAT PEOPLE TAKE THINGS THE RIGHT WAY
Feedback is needed in daily work processes and meetings in order for everyone to work towards the same goals.
Constructive feedback helps you to modify your self-perception and check your behaviour. But while good
feedback can be extremely helpful, carelessly made criticism can be highly destructive as it results in defence and
therefore conflict.
In order for feedback to be well received and for it to have an effect, the participants start by examining their own
communication styles and then familiarise themselves with the rules of feedback for both the giver and receiver.
They learn techniques for respectful communication and practice them in partner and group exercises.
Target group
• Executives
• Project managers and team leaders
Seminar content
•
•
•
•
•
Self-perception and how others perceive you: the Johari Window
Analysing your effect on others
Five approaches to respectful communication
The feedback burger
Checklists: giving and receiving feedback
Can also be
an
booked as
iv
Online L e
Seminar!
How to Give and Receive
Feedback 2
A QUESTION OF STYLE
Feedback is one of the most important means of communication that the members and leaders of international
and national teams need in order to enjoy success. The first seminar taught the effective and useful basics of
giving constructive feedback. But the critical and pivotal aspect of the feedback process is how the feedback
reaches the recipient. This has a lot to do with how we receive feedback ourselves.
In this advanced seminar, the participants learn how to constructively receive feedback in national and international settings and what effect their own feedback style has on others. They analyse their own work-based
interaction and communication style, and learn to see things from their counterpart’s perspective. The participants actively improve their feedback style using role-playing and their own example cases.
Target group
• Executives
• Project managers and team leaders
Seminar content
•
•
•
•
•
The typical challenges of giving feedback
Feedback style and a common feedback space
Switching style to get your message across
B.R.I.D.G.E. – giving and receiving feedback in the feedback space
Case studies: feedback to groups
MANAGEMENT AND LEADERSHIP SKILLS I Communication
97
Assertiveness Training 1
BEING CONFIDENTLY ASSERTIVE
There are all sorts of situations in our daily working lives in which we either lose patience and get worked up or rein
in our emotions and stay silent. This behaviour has a direct impact on our performance, our work relations and the
chances of success, both for us as an individual and for the company as a whole.
Assertiveness is the ability to take your own needs into account without infringing on other people’s rights. In this
seminar, you will learn to argue your case in front of co-workers and customers at various hierarchical levels.
Drawing on a tried-and-tested grid for the analysis of interpersonal behaviour, we will develop communication
techniques that make working relations beneficial for all involved.
Target group
• Management trainees
• Customer service and sales staff
Seminar content
•
•
•
•
I dentifying behaviour that can and cannot be asserted and its impact on the workplace
Handling aggressive and humiliating behaviour successfully
A effective framework for analysing interpersonal behaviour
Making demands, saying ‘no’ and standing your ground
Assertiveness Training 2
ASSERTIVENESS IN PRACTICE
If you know precisely what you want and prepare for important instances of communication such as meetings,
conversations and teleconferences, you have a great deal of assertiveness potential.
This seminar focuses on preparing for various business situations, recognising and dealing with pitfalls, and
interacting with others effectively. Using simulations and personal feedback, the participants practise how to
appraise various situations and how to assertively respond to them.
Target group
• Management trainees
• Customer service and sales staff
Seminar content
•
•
•
•
98
My goal: what do I actually want?
Being assertive in various situations
‘Unfair play’ and how to deal with it
Assertiveness @Work: case studies and simulations
Instructional Skills
HOW TO MULTIPLY VALUABLE SPECIALIST KNOWLEDGE
New expertise for your company doesn’t necessarily have to come from an outside source – there are often experts
within your company who already have valuable knowledge. But sharing this knowledge with other employees in a
compact and comprehensible way in the form of a seminar can be quite challenging – especially if someone has little
or no previous experience with giving such seminars.
This seminar provides the solution. It comprises four modules, which can also be booked individually, that teach
you how to put together seminars according to your target group and how to communicate knowledge in such a
way that the seminar participants understand it. You will learn important basics such as an overview of the types
of instruction, planning and structuring a seminar, and adapting a seminar to a specific target group, as well as
methods of creating a productive and motivational learning environment. It examines not only the specific
requirements of virtual live teaching (Adobe Connect), but also conventional face-to-face training.
Module 1
Instruction principles
for teachers
Module 2
Virtual Teaching
(Adobe Connect)
Online Live Seminar,
120 minutes
Online Live Seminar,
120 minutes
Module 3
Virtual Teaching 2
(communication
and techniques)
Online Live Seminar,
120 minutes
Module 4
Presentation and
teaching in live
teaching scenarios
Face-to-face training,
one day
Target group
• Experts teaching other employees
Seminar content
Module 1: Instruction principles for teachers
• The principles of effective face-to-face and virtual teaching
• Training in didactic skills
• Planning a seminar: composition, dramaturgy, choice of materials and methods
• Self-presentation and teaching – the role of the teacher
Module 2: Virtual teaching (Adobe Connect)
• Special teaching methods for the virtual classroom
• Successful execution of an online teaching module – methodology rules and the principles of
virtual communication
• Security with regard to Adobe Connect tools (chat, polling, whiteboard, status, etc.)
Module 3: Virtual teaching 2 (communication and techniques)
• Successful communication in the Virtual Classroom
• Specific characteristics of virtual teaching modules for the teachers
• Using your voice and virtual presentation tools
• Questioning techniques and actively listening for successful communication
Module 4: Presentation and teaching in live teaching scenarios
• Didactic skills: expertly communicating specialist knowledge in a lively way
• A common thread throughout teaching: composition, structure and communication
• Making teaching motivational and grabbing people’s attention: the right use of media
• Handling conflicts and giving feedback
MANAGEMENT AND LEADERSHIP SKILLS I Communication
99
ORGANISATION
AND USEFUL INFORMATION
Speak with
confidence
100
Organisation and Useful Information
100
Procedure for In-House Training
102
Berlitz training evaluation system
104
Managed Training Services
105
Tailored content
106
Registration and lesson language
108
Duration, time and location
109
State funding
110
Berlitz Language Trainers
112
Berlitz Business Trainers
118
References124
Your local Berlitz Centre
126
Berlitz Centres worldwide
128
Credits130
FOCUS ON THE CUSTOMERS
‘As a company that’s heavily involved in the service industry, our top priority is customer orientation.
Berlitz more than met our expectations in this respect. Thanks to the company’s professionalism,
flexibility and excellent on-site support, our employees are able to benefit from a specifically tailored
course programme.’
Markus Reh
Senior HR developer, Haufe-Lexware Services GmbH & Co. KG
ORGANISATION AND USEFUL INFORMATION
101
Ablauf von Inhouse-Trainings
Zu einem erfolgreichen Training gehört einfach mehr
Genauso wichtig wie die Trainingsmaßnahme an sich sind eine intensive Vorbereitungsphase sowie eine umfassende Nachbereitung. Unser Team begleitet Sie über alle Phasen hinweg – persönlich, ganzheitlich und
kompetent. So können Sie sicher sein, maßgeschneiderte Leistungen für Ihr Unternehmen zu erhalten und
damit nachhaltige Erfolge zu erzielen.
Gerne unterstützen wir Sie auch bei der internen Kommunikation bezüglich der Trainingsmaßnahme vom Einladungsmanagement bis hin zur Auswertung der Feedback-Fragebögen. Es kann für Sie sogar enorme Vorteile
haben, den gesamten Qualifizierungsprozess auf Berlitz zu übertragen. Bitte beachten Sie in diesem Zusammenhang unsere Managed Training Services auf Seite 105.
Einen typischen Trainingsprozess haben wir hier für Sie dargestellt. Generell gilt: Der gesamte Prozess wird
immer individuell Ihren Anforderungen und Rahmenbedingungen angepasst.
Beratung/
Planung
Vorbereitung
Bedarfsanalyse
und Auswahl der
Teilnehmer
Einstufung und
Zieldefinition
Maßgeschneiderte
Konzeption der
Lerninhalte/
Programme
Festlegen der
Trainingsformate
Versand der
Trainingsunterlagen
Kick-offVeranstaltung
Organisation aller
Trainings
Erstellen des
Gruppenplans
Durchführung der Trainings/pädagogische Begleitung
Nachbereitung
Evaluation und
Reporting
(Bildungscontrolling)
Zertifikat/
Teilnahmebestätigung
Soll-Ist-Vergleich
Empfehlung für
Folgemaßnahmen
kunden im Fokus
„Wir setzen mit HABA, Wehrfritz und JAKO-O aus unserer Firmenfamilie unseren Weiterbildungsbedarf mit Berlitz um. Dabei geht es in erster Linie darum, die Fremdsprachenkenntnisse unserer
Mitarbeiter zu verbessern. Hier ist Berlitz der optimale Partner für uns. Die Inhouse-Trainings können
deutschlandweit durchgeführt werden. Das Konzept, die Sprachkenntnisse jedes Mitarbeiters im
Vorfeld einzustufen und ausschließlich mit Native Speakern als Sprachtrainer zu unterrichten, geht
voll auf. Wir fühlen uns von Berlitz rundum gut betreut.“
Julia Reifenrath
Personalreferentin Personalentwicklung
Habermaaß GmbH
102
Auto
Cologne, Tuesday, 9 a.m.: in the middle of training
103
Berlitz training
evaluation system
Set the right course
With the Berlitz training evaluation system, your courses can be organised down to the smallest of details: from
planning and implementation to final evaluation.
We work with you to analyse the specific needs of the training group and to set realistic goals in order to achieve the
desired learning success. Our internal quality processes ensure optimum implementation. The Berlitz Method®, our
uniform educational processes and continuous reporting systems are all defined in and validated by our ISO 9001
certification. Finally, the Berlitz training evaluation system allows you to determine the economic benefits for your
company – online reporting means that the key figures are at your disposal at all times.
Evaluation
Planning
104
Planning
Implementation
Evaluation
Process
• Needs analysis
• Grading and objectives
• Concept and curriculum
preparation
• Incorporation of corporate
aims
• Budget
• Securing of ROI through
meticulous planning
• Kick-off event:
communication of content,
methods and aims
• Support from local educational
supervisors
• Monitoring of learning
progress
• Feedback sessions with HR
development team
• Evaluation and analysis
of aims
• Assessment of skill acquired
• Reporting
• Review of sustainability
• Appraisal with HR
development team
Tools
Implementation
• Recruitment guidelines
• Training standards
• Uniform system of levels
• Language placement test
templates
• Assessment sheets
• Customer website
• Curriculum plans
• Trainer guidelines
• Participant documentation
• Feedback forms
• Educational reports
• Online reporting
• Feedback forms
• Level tests
• Certificates
• Test results as online
report possible
• Participant log
Managed training services
YOUR QUALIFICATION PROCESS IN GOOD HANDS
Upon request, we can manage the entire coordination and administration of your further training set-up
internationally – be it a question of more language courses conducted in the target country or seminars held at
various locations around the world. If required, we can happily work directly with your learning management
system (LMS).
You benefit by saving time, human resources and costs, and by significantly boosting the efficiency of your human
resources development initiatives.
PLANNING AND
DEVELOPMENT
PREPARATION AND
ORGANISATION
IMPLEMENTATION
FOLLOW-UP
AND EVALUATION
Analysis and
definition of
processes
Event management
using our own or
your LMS
On-site teaching
Provision of
follow-up materials
Creation of
information,
booking and
reporting pages
Coordination of the
rooms required
Teaching in the
Virtual Classroom
Organisation of
follow-up online
coaching
Creation of system
interfaces
Distribution of
teaching materials
E-Learning
Teaching evaluation
analysis
Topic, volume and
schedule planning
Teacher assignment
planning
Hotline
File-based or online
reporting via the
reporting page
Teaching concept
Provision of
preparatory
materials
Feedback talks with
HR development
Teacher
recruitment and
instructional skills
Berlitz training evaluation system I Managed training services
105
TAILORED CONTENT
TEACHING CONTENT SPECIFIC TO YOUR COMPANY
The teaching is based on materials that have been perfectly tailored to your goals, your employees’ prior knowledge
and the chosen language; this is usually a blend of Berlitz materials, other materials and company-specific documents.
The teaching content can be tailored to the following defined requirements:
• Agreement on the desired teaching content with the decision makers – support provided by our experts
• Questionnaire for your employees to complete in advance – teaching concept can then be modified, if required
• Development of the teaching concept – upon request, a tailored in-house solution
MAXIMUM FLEXIBILITY IN TERMS OF TEACHING CONTENT AND LEARNING GOALS
DEGREE OF CUSTOMISATION
100 per cent
customisation
+ tailored additional documents
Berlitz teaching materials
+ other materials
Berlitz teaching materials
Berlitz teaching materials:
We already have a large number of lesson plans for various
industries and sectors.
In all cases, practical examples and day-to-day company situations are
incorporated and company-specific jargon is integrated.
FOCUS ON THE CUSTOMERS
‘In Berlitz, we found a provider of practical language teaching. The participant- and service-oriented
in-house seminars are conducted to our complete satisfaction every time. We can unreservedly
recommend Berlitz!’
Bernd Leckband
Flensburger Schiffbau-Gesellschaft mbH & Co. KG
106
Auto
Paris, Wednesday, 5 p.m.: ordering a bespoke suit
107
REGISTRATION
ADVICE AND OTHER INFORMATION
There are various ways in which you can contact us to register for one of our language courses or business
seminars, or if you are looking for more information.
• O
nline: The courses currently on offer at our Berlitz Centres can be found online at www.berlitz.de. Registering
in our online shop is quick and easy.
• L
ocal: looking for some advice on-site? If so, please contact your local Berlitz Centre (see pages 126/127 for
addresses). Our customer consultants are here for you throughout Germany and can happily pay you a visit at
your business premises.
• C
entral: if you have questions regarding languages, simply send an e-mail to sprachen@berlitz.de or call us on
+49 (0)69 6660 890. If your questions relate to intercultural or management and leadership skills, please
contact seminare@berlitz.de or call +49 (0)69 666 089 331.
Lesson LANGUAGE
LANGUAGE COURSES
• Individual instruction for all languages
• Corporate group courses in all languages
• Open group courses for English, German, French, Spanish and Italian
• Language programmes for kids and teens in English, German, French and Spanish
• eBerlitz/Virtual Classroom for most languages
• eBerlitz/CyberTeachers for English, German, French, Spanish, Italian and Dutch
• eBerlitz/telephone-based lessons for English, Spanish, French, Italian and German
• Berlitz Study Abroad for all languages/ELS Language Centres® for English
• The available language courses can vary depending on the Berlitz Centre.
Seminars
• All the seminars are available in German and English.
• We are happy to offer other teaching languages upon request.
FOCUS ON THE CUSTOMERS
‘We work with Berlitz throughout Germany, with all the organisation being managed centrally. The
fact that Berlitz went along with this, giving us a central contact who handles all our enquiries and
requests, is a major advantage for us.’
Dr Sven Neumann
Chief manager, HR Development & HR Consulting
RICOH DEUTSCHLAND GmbH
108
DURATION, TIME AND LOCATION
LANGUAGE COURSES
• Lessons are held at a Berlitz Centre between 8 a.m. and 9.30 p.m. from Monday to Friday and between 8 a.m.
and 2 p.m. on Saturdays. The times vary depending on the form of teaching chosen (individual instruction,
group-based lessons, etc.).
• In the case of in-house group teaching, you determine the time and place.
• Language course duration depends on the frequency of the lessons and your language goals.
• Business English Workshops last on average two days and are adapted to your needs in the case of in-house
workshops.
• The available language courses can vary depending on the Berlitz Centre.
Seminars
• The choice of seminar dates and venues – be it at your business premises, at your local Berlitz Centre or even
online – is down to you!
• In-house seminars generally last a day or longer, depending on the preferred depth of teaching.
We usually recommend teaching hours from 9 a.m. to 6 p.m.
• Our compact courses are designed to last four hours.
• Our Online Live Seminars can be taken wherever you are and consist of two sessions of 90 minutes each.
• The Successful Leadership in Practice seminar (pages 62/63) is also available as an open seminar held on fixed
dates at a Berlitz Centre.
FOCUS ON THE CUSTOMERS
‘Part of the Berlitz service is assessing the course participants’ language skill levels before the course
starts. This makes sure that each group is of a similar proficiency level, thereby making the teaching
process more efficient. The teachers are native speakers, which further boosts the proficiency levels
within the groups. We also appreciate how Berlitz responds flexibly when there are scheduling problems: if necessary, individual participants can also move to a different group to learn.’
Dirg Parhofer
Managing Director, AMADEUS Marketing GmbH
REGISTRATION | TEACHING LANGUAGE | DURATION, TIME AND LOCATION
109
State Funding
Further training that pays off: the state AS your sponsor
You never stop learning. This is particularly the case in the world of work. Regular further training will ensure
your competitiveness and open up new opportunities in the globalised economy.
The state has recognised the sign of the times and offers companies a portfolio of funding programmes to allow
their employees and decision-makers to gain qualifications.
For example, the WeGebAU programme covers up to 50% of the training costs for employees at small and
medium-sized enterprises and up to 75% of costs for employees over the age of 45. Unskilled workers receive
full support regardless of the company size. The condition is that the member of staff is released with pay to
attend the training.
Moreover, the state also supports you and your employees with the following:
• Education bonuses
• Educational leave
• Regional funding
Berlitz has years of experience with funded programmes for further training. We make it easy for you to take
advantage of state funding (up to 100% possible)! As an officially recognised educational institution, we work with
you to clarify your requirements and define individual government subsidised training for profes­sional purposes.
Benefit from our many years of advising companies and the tailor-made training courses.
Arrange an appointment with us now to obtain advice without obligation!
Contact your Berlitz team by telephone on +49 (0)69 6660 890 or at foerdermittel@berlitz.de.
110
Auto
Frankfurt, Thursday, 12 p.m.: application for funding approved
111
Berlitz Language trainers
Experienced, specially trained native speakers
You probably still remember from school that a good teacher is absolutely key to your motivation and learning
success.
It is for this reason that Berlitz makes the highest demands on all its language teachers. Further and advanced
training for our trainers is an integral component of certified quality management in accordance with DIN ISO 9001.
• Recruitment within Germany and abroad
• Vocational backgrounds primarily in industry
• Intercultural expertise
• Intensive training in:
» The Berlitz Method®
» Berlitz course material
» Learning methods
» Classroom management
•Teaching Knowledge Tests:
» Special University of Cambridge trainer certification series
» Certified didactic and methodological expertise and skills in
language concepts and practical experience
• Quality assurance by local educational teams
• Quality guarantee through ongoing lesson observations
FOCUS ON THE CUSTOMERS
‘We value the teachers’ professionalism and the straightforward and good communication with Berlitz
greatly. Our employees also give us highly positive feedback on the language courses. What’s more, a major
advantage of the Berlitz courses is that the lessons are given in the teachers’ native languages and also
that the participants are encouraged to speak a lot in the courses.’
Michael Jahn
Head of HR, FFG Flensburger Fahrzeugbau Gesellschaft mbH
112
A Selection of Our
Language Trainers
SUZANNE BEITLING
Bachelor of Arts in Spanish Language and Literature, Master of Arts in Education
(Truman State University)
Career experience:English and Spanish teacher, university and school staff
member (head of Spanish department), assistant in the
Spanish faculty, Berlitz employee (language teaching and
customer service)
Additional qualifications:Second-language acquisition
Teaching languages: English, Spanish
SWEN BONENKAMP
Bank clerk and qualified business economist specialising in financial controlling and
accounting, taxation and auditing
Career experience:Positions in the financial sector, international auditing and
the property sector, country finance manager in the area of
personnel provision, teacher and course instructor at
Berlitz
Interests:Jogging, biographies
Additional qualifications:telc GmbH examiner qualification for German levels B1–B2,
certificate for teaching German as a second language
Teaching language:
German
KATE BOWELL
Master of Science Museum & Field Studies, Bachelor of Science Zoology, Bachelor of Arts
English Literature
Career experience: Local Instructional Supervisor since 2013, English teacher
since 2013, museum consultant since 2008
Additional qualifications: Design thinking certificate (University of Cincinnati),
Cambridge ESOL Teaching Knowledge Test certificate
(University of Cambridge), certified interpretive guide
(National Association of Interpretation, USA)
Teaching language: English
Julia Caploiu
Bachelor of Business: Information and Knowledge Management
Career experience:Customer service and librarian in local governmental and public information field, English and Romanian teacher, Database/Content Management
Interests:Violinist (Orchestra of the city of Ulm)
Additional Qualifications:Minor Thesis at Maryland University, Washington DC,
Cambridge ESOL Teaching Knowledge Test Certificate
Teaching languages:
English, Romanian
BERLITZ LANGUAGE trainers
113
A Selection of Our
Language Trainers
Saadiah Fowlkes
Bachelor of Arts: History (New Hampshire, USA)
Career experience:Teacher at various schools in New York, USA;
English teacher and intercultural training at Berlitz;
music producer; actor
Additional Qualifications:TESOL, Cambridge ESOL Teaching Knowledge Test
Certificate
Teaching language:
English
DR ANSGAR GERSTNER
Master of Arts (with distinction), PhD, Sinology and English literature
Career experience:Author and lecturer, teaching events at various German
and Austrian universities, executive coaching (Shi Bisset &
Associates, Shanghai, 2010–2013), intercultural coaching
on China, German teacher since 2014
Interests:Qigong and kung fu
Teaching languages:
German, English, Mandarin
Anja Gildner
M.A. in German as a Foreign Language, English Studies, General Linguistics
Career experience:German teacher for the fields of business application
training, German for children and young people, integration
courses
Additional Qualifications:Approved teacher for German as a Second Language
integration courses (German Federal Office for Migration
and Refugees – BAMF)
Teaching language:
German
CONSTANZE GÖHRE
Lawyer (second state examination)
Career experience:Employment in federal administration (German Federal
Maritime and Hydrographic Agency), lecturer and cultural
manager since 2014
Interests:Dance (ballet, Argentine tango), urban sketching, architecture, urban development, urban history
Additional qualifications:International maritime law, building and property law,
trademark law and copyright
Teaching languages:
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German, English
Simone Hinrichsen
Master of Arts in German literature, German linguistics,
modern and medieval German history
Career experience:Employment in museums and management consultancy,
teaching in the area of dyslexia (children) and at university
(foreign students), German teacher and local instructional
supervisor at Berlitz (focusing among other things on
medicine/nursing, orthography, writing)
Additional qualifications:Additional qualification for integration course teachers
since 2008, examiner in the German Test for Immigrants
(DTZ) since 2012
Teaching language:
German
SARAH KLEYMANN
Master of Arts in German and American studies
Career experience:Deputy Director of Training and Quality at Berlitz, German
teacher, research associate at the Johannes Gutenberg
University Mainz, teaching assistant in the German
Department at Bowdoin College, Maine, and Houghton
College, New York
Additional qualifications:telc GmbH examiner qualification for German levels B1–B2,
test invigilator licence for TOEIC, TOEFL, TFI and WiDaF
tests
Teaching language:
German
Perry Koontz
Bachelor of Science: Marine Biology, Associate of Arts in Journalism
Career experience:Marine biologist, crime reporter, prison officer, police
and medical training manager, representative of the
criminal prosecution data system, representative of the
national criminology information center, teacher at the
police academy, administrative worker for international
police training, English teacher at Berlitz since 2007
Additional Qualifications:Cambridge ESOL Teaching Knowledge Test Certificate
Teaching language:
English
Jennifer Leggatt
Bachelor of Arts: English and Philosophy, certified ESL teacher
Career experience:English teacher at various universities and companies
Additional Qualifications:TESL teacher (lessons for English native speakers
wishing to become teachers themselves), Cambridge
ESOL Teaching Knowledge Test Certificate
Teaching language:
English
BERLITZ LANGUAGE trainers
115
A Selection of Our
Language Trainers
M. Jason Long
Bachelor of Science Business Marketing, Wright State Universität
Career experience:Extensive business experience in the fields of Finance
and Real Estate as well as the investment sector,
English teacher since 2008
Additional Qualifications:Cambridge ESOL Teaching Knowledge Test Certificate
Teaching language:
English
ELKE LORENZEN
Secondary school teacher
Career experience:Pedagogical staff member at a residential adult education
centre, teacher for dyslexic support, lecturer in German as
a foreign language
Interests:Yoga, hiking, ecology, nutrition
Additional qualifications:Accreditation as an integration course teacher, examiners’
licence for the German Test for Immigrants (DTZ) and for
German levels B1–B2, dissertation/thesis proofreading
Teaching language:
German
Andrew pugni
Bachelor of Arts/Master of Fine Arts
Career experience:
Employment in resource conservation / public
education / recycling industry (CEO), and further and
advanced language training (English teacher)
Additional Qualifications:Cambridge ESOL Teaching Knowledge Test Certificate,
Personnel Management, Fundraising, Operations
Monitoring, political and social services
Teaching language:
English
DR. Antonio Roldán-Ponce
Doctor in Business and International Relations (summa cum laude, Doctor Europeus)/
Universidad Autónoma de Madrid, M.A. History
Career experience:University lecturer (UK, Germany, Spain), company and
organization consultant, executive coach
Additional Qualifications:Areas of Specialization: Communication and management
in the intercultural context, relocation and repatriation
training, international leadership, negotiating techniques,
political and business communication, COI /COM Certified
Practitioner, postgraduate degree in education
Teaching language:
116
Spanish
MARKUS SCHALLWICH
Master of Arts in German and history, additional studies of German as a foreign language,
Bachelor of Arts in German and history
Career experience:German teacher at Berlitz since 2010, more than 10,000
lessons given
Interests:Fitness, languages, history, politics, geography, cinema,
cooking, travel abroad
Additional qualifications:telc GmbH examiners’ licence (A2/B1); licence for
orientation courses (politics/history)
Teaching language: German
GRETCHEN SMITH
Master of Arts in translation and interpretation studies,
Bachelor of Arts in German, minoring in business administration
Career experience:Private tutor of German, French and business administration, freelance teacher of business English, English teacher
since 2011, Instructional Manager since 2014
Interests:
Dancing, football, cooking and travel
Additional qualifications:Cambridge ESOL Teaching Knowledge Test certificate,
TOEFL/TOEIC test invigilator
Teaching language:
English
Corine Werber
Teacher Training in German and the Romance Languages
Career experience:Language trainer since 1975, Local Instructional Supervisor
(16 years)
Interests:Photography, cooking, literature
Teaching languages:
French, German
CHRISTOPHER WILLIAMS
Bachelor of Arts in communication and business management, MBA in general
management (Tiffin University), Master of Arts in learning, technology and education
(University of Nottingham)
Career experience:Management experience in the USA and Germany, junior
consultant and translator (IT service for Daimler TSS),
lecturer of business administration at Neu-Ulm University
of Applied Science (marketing, human resource management, logistics), English teacher/Berlitz business trainer
(seminars in business management and project management), Assistant Director Training & Quality (ADTQ) since
2013, Berlitz Initial Training (BIT) instructor since 2014
Additional qualifications:Cambridge ESOL Teaching Knowledge Test certificate
Teaching languages:
English, German
BERLITZ LANGUAGE trainers
117
Berlitz Business trainers
Highly qualified experts
To ensure the greatest possible success of your training, you will not find any lecturers at Berlitz who merely
present content to you, but rather real experts in their fields who, in addition to their expertise, also offer
well-founded methodical skills in order to achieve the highest level of interaction.
These specialists not only know what they are talking about but also complement individual topics with their
own personal experience from the professional world of work.
• Extensive professional experience both in Germany and overseas
• Certification in relevant management training areas – for example, presenting,
coaching and test procedures
• Thorough selection process
• Quality management by local pedagogical teams
• Quality control through regular teaching observations
• Continuing education in the intercultural field
• Certification as Berlitz Cultural Consultants
• Certification according to the Berlitz/TMC Cultural Orientations Model:
C.O.I.® certification and C.O.A.® Practitioner certification
118
A Selection of Our
Business Trainers
Maurice Angres
Expert in system catering/MSc Global Human Resource Management
Certification:
Systemic Business Coach (ICA),
personnel developer (IHK)
Career experience:Consultant, coach, franchisee
Main areas:Self-Coaching, Effective Work Organization with Outlook,
Telephone Sales, Customer Communication/Complaint
Management, Presentations, Conversation Techniques,
Conflict Management
Teaching languages:
German, English
Marc Bayer
Qualified Economist
Certification:
Trainer, seminar leader and coach (according to DBVC,
PAS 1029 and DVNLP standards)
Career experience:Freelance consultant for financial services, lecturer and
training instructor, consultant
Main areas:Work-Life Balance, Stress Management, Time Management, Motivation, Conflict Management, Negotiating
Skills, Speed Reading, Coaching
Teaching languages:
German, English
Linda Block
Master of Public Health (MPH)
Zertifizierung:Trainer
Career experience:Research assistant, international technical support officer,
communication consultant
Main areas:Intercultural Communication, Negotiating Skills, Team
Building, Communication, Rhetoric, Presentation and
Facilitation Techniques, Relocation Training (USA), Time
Management
Teaching languages:
German, English
Lijun Clarke
Degree in Intercultural Business Communication, Tourism, Hotel Management
Certification:
Intercultural Trainer, C.O.I.® certification
Career experience:Project coordination, event management,
sales management, trade promotion
Main areas:Intercultural Management (China, Malaysia), Multicultural
Project Teams, Negotiating Skills, Management
Teaching languages:
German, English, Mandarin
Berlitz Business Trainers
119
A Selection of Our
Business Trainers
Bill Cole
Leadership training at the Royal Military Academy, Sandhurst
Certification:
Berlitz Cultural Consultant, C.O.I.® certification
Career experience:Supply chain management, project manager, logistics
planner, company commander
Main areas:Intercultural Management, International Leadership,
Team Training, Negotiating Skills, Communication,
Conflict Management, Time Management, Business
English, Golf Coaching
Teaching language:
English
Achim Donsbach
Social Psychologist M.A. / Media Studies
Certification:
Systemic coach, facilitator and process supervisor
(dg. MGM), persologR personality model (D/I/S/G),
International NLP Diploma (INLPTA)
Career experience:Journalist, project manager, education expert,
university lecturer
Main areas:Communication, Rhetoric, Presentation and Facilitation
Techniques, Team and Conflict Management, Coaching,
Train the Trainer
Teaching language:
German
PASCAL ENGEL
Qualified psychologist
Certification:Coach/teacher, NLP practitioner, master and trainer
(DVNLP), foster parent consultant (FZP)
Career experience:Psychological advice/educational counselling, child and
family therapy, organisational consultant, soft skills
teaching, coaching, supervision, conflict moderation
Main areas:Resilience, self-coaching, stress management and worklife balance, communication, conflict management, giving
feedback, self-organisation, time management, interactive
meetings, speed reading
Teaching language:
German
Sabine Hahn
Qualified Commercial Administrator/Bank Clerk
Certification:Project Management Professional (PMP®), PRINCE2®
Practitioner, Berlitz Cultural Consultant, C.O.A.® Practitioner,
Facilitator Cultural Detective®, Intercultural Foundations
Certificate (ICI)
Career experience:
onsulting for banks and other service providers, project
C
management for IT implementation, process optimization,
corporate strategy, globalization, training assistance,
training development and implementation
Main areas:Intercultural Management (Netherlands, USA, Italy,
Romania), Project Management (incl. PMI® Certification
Preparation)
Teaching languages: 120
German, English, French, Spanish, Italian
DANIEL HIRSCHLER
Systemic organisational development, studies of regional science (South America),
history and languages at the University of Cologne, radio reporter and presenter
Career experience:Organisation consultant, teacher and coach specialising in
leadership, dealing with complexity and communication
Main areas:Leadership, leadership communication, teamwork, change
management, intercultural communication
Teaching languages:
German, English, Swedish
Pierre-Jacques joubert
Degree in Music, Education and Psychology
Certification:C.O.A.® Practitioner
Career experience:Sales management, managing international teams, project
management, training development, consulting on further
education
Main areas:Sales techniques, Consultative Selling, Negotiation
Techniques, Presentation Techniques, Management,
Intercultural Management and Relocation (Germany,
South Africa)
Teaching languages:
German, English, Afrikaans
Monika Krause
Degree in Sinology, Economics, Publishing, M.A.
Certification:Intercultural trainer, Train the Trainer
Career experience:Commercial project manager for the Asia-Pacific region,
currency and license management, international project
controlling, involvement in launch of a German-Chinese
joint venture
Main areas:Intercultural Management and Relocation (China, Hong
Kong, Macau, Thailand, Vietnam, Singapore, Taiwan and
Germany), Intercultural Management, Working in Teams,
Working in Virtual Teams
Teaching languages:
German, English
SHONDA KOHLHOFF
Master of Arts in international communication, Bachelor of Arts in communication and
French studies
Certification:
Coach for intercultural skills and international assignment
preparation (International Coach Academy), Berlitz cultural
consultant, C.O.I.® certification, Tilt 360 Coaching certification, Cultural Detective certification, Intercultural Competence in English (ICE)
Career experience:Lecturer of intercultural management, German/English
translator of intercultural trade literature, author of
Wissenspaket USA manual for ZIM and Berlitz, business
English teacher
Main areas:
I ntercultural management, international assignment (USA,
Germany, South Korea), global team building, various
communication seminars
Teaching languages:
English, German
Berlitz Business Trainers
121
A Selection of Our
Business Trainers
Jamie Müller
B. A. German and Foreign Studies
Certification:
Certified Professional Coach, certificate in adult education,
Berlitz Cultural Consultant, C.O.I.® certification
Career experience:Sales and business development, project management,
training and coaching
Main areas:HR Management, Intercultural Team Building, Relocation
Teaching languages:
English, German
Dr. Johan Rabe
Lawyer
Certification:
European Business Coach, C.O.I.® certification
Career experience:Public prosecutor, legal advisor, translator
Main areas:
I nternational Contract Law, Labor Law for HR Managers,
Presentations, Rhetoric, Negotiating Skills, English for
Lawyers
Teaching languages:
English, German
Karin Radtke
Industrial Clerk, Publicist M.A.
Certification:
European Business Coach (PAS1029), NLP Practitioner and
Master (DVNLP)
Career experience:
arket research, marketing, press and public relations work,
M
internal communication, university lecturer
Main areas:Time Management, Self-Management, Presentation
Techniques, Assertiveness, (Leadership) Communication,
Conflict Management, Creativity, Coaching
Teaching language:
German
Lina Sjamsil-Monham
MBA Intercultural Management, M.A. International Communication,
B.A. Communication and Psychology
Certification:
Coaching diploma, Berlitz Cultural Consultant, C.O.I.®
certification
Career experience:HR management, strategic management, international
marketing and business development, management and
executive board
Main areas:Overseas Deployment, Intercultural Management
(Asia-Pacific, Southeast Asia), Negotiating Skills, Conflict
Management, Change Management, Global Leadership,
Team Building, Motivation
Teaching languages:
122
English, German, Indonesian/Malay
Prof. Dr. Christian Schuchardt
Industrial Engineer
Career experience:Project management, international consulting, senior
consulting, management, executive board, Professor of
Business Administration, international management
and marketing, institute management
Main areas:Intercultural Communication, Diversity Management,
International Marketing, Strategic Management
Teaching language:
German, English
Gertraud Stuhlmacher
MA in organisational psychology, maths/English teacher (first state examination)
Certification:Trainer (DVNLP), coach (DVNLP), wingwave® coach,
teaching coach (nlpaed), NLP master and practitioner
(DVNLP), C.O.I.® practitioner
Career experience:HR/management development, personnel management,
further education centre management, business trainer
supervision, instructional skills and business trainer, coaching
Main areas:Leadership, management culture, instructional skills/
training set-up, memorisation techniques, teaching
coaching, resilience, dealing with change, communication
training, life and business coaching
Teaching languages:
German, English
Jiri Van den Kommer
MA in mathematics and computer science, certified management accountant (CMA)
Certification:C.O.I.® certification
Career experience:Company consultancy, project und change management,
IT implementation, process improvement
Main areas:Postings abroad, intercultural management, virtual communication, project management, change management, team
building, communication, giving feedback, time management
Teaching languages:
English, German, Dutch
Dr. Sylvia Van Ziegert
PhD in cultural anthropology, MA in cultural anthropology, BA in history
Certification:C.O.A.® practitioner
Career experience:Manager training supervision and programme development
for Berlitz seminars, project manager, intercultural
consultant/trainer, English teacher, assistant professor
of anthropology, video production lecturer
Main areas:Intercultural management, global teamwork, intercultural
communication, training for postings abroad, teamwork,
creativity techniques, instructional skills
Teaching languages:
English, German
Berlitz Business Trainers
123
References
An excerpt from our client list
Bastei Lübbe AG
Bilfinger SE
Heinrich Kühlmann GmbH &
Alfred Kärcher GmbH &
DANNEMANN
Co. KG
Co. KG
Cigarrenfabrik GmbH
Anton Debatin GmbH
Samsung Electronics GmbH
Berner & Mattner
Werk für werbende
Systemtechnik GmbH
Verpackung
Thomas Cook AG
Bayer Vital GmbH
DZ Bank AG
Ideal Standard GmbH
DB Schenker Rail
Döhler GmbH
Dr. Kurt Wolff GmbH & Co. KG
Orion Engineered Carbons
FFG Flensburger Fahrzeugbau
Bridgestone Deutschland
Julius Berger International
GmbH
Gesellschaft mbH
GmbH
GmbH
Covidien Deutschland GmbH
Alcatel-Lucent Deutschland AG
HanseWerk AG
Senvion SE
Dassault Systemes
Deutschland GmbH
124
Endress+Hauser Conducta
Nordex SE
Peter Hahn GmbH
Nestlé Purina PetCare
SPIE GmbH
Deutschland GmbH
Facility Solutions Nordwest
CWS-boco Deutschland
Warth & Klein
GmbH
Grant Thornton AG
MAUSER Corporate GmbH
LEONHARD KURZ
WKN AG
Versatel GmbH
HAVI Global Logistics GmbH
ABEL GmbH & Co. KG
Engel & Völkers AG
SAGAFLOR AG
ECKART GmbH
Kinnarps GmbH
Talanx Service AG
SG Flensburg-Handewitt HandballBundesliga GmbH & Co. KG
Stiftung & Co. KG
Event Holding GmbH & Co. KG
Meyer & Meyer Holding
GmbH & Co. KG
GmbH+Co. KG
eSailors IT solutions GmbH
Bauerfeind AG
Henkell & Co. Sektkellerei KG
References
125
Your Local Berlitz Centre
126
AACHEN
Büchel 4
52062 Aachen
Telephone: +49 (0)241 447 71
DARMSTADT
Grafenstrasse 27
64283 Darmstadt
Telephone: +49 (0)6151 268 38
FREIBURG
Friedrichring 37
79098 Freiburg
Telephone: +49 (0)761 273 074
AUGSBURG
Karlstrasse 12
86150 Augsburg
Telephone: +49 (0)821 5082 980
DORTMUND
Hohe Strasse 1
44139 Dortmund
Telephone: +49 (0)231 1385 060
FREISING
Obere Hauptstrasse 17
85354 Freising
Telephone: +49 (0)8161 1483 410
BERLIN CHARLOTTENBURG
Kurfürstendamm 21
10719 Berlin
Telephone: +49 (0)30 8877 4320
DRESDEN
Webergasse 1, Haus B/2
01067 Dresden
Telephone: +49 (0)351 4963 035
HAMBURG
Kurze Mühren 2
20095 Hamburg
Telephone: +49 (0)40 3208 2680
BERLIN MITTE
IHZ Friedrichstrasse 95
10117 Berlin
Telephone: +49 (0)30 2042 124
DUISBURG
Obermauerstrasse 1–3
47051 Duisburg
Telephone: +49 (0)203 271 68
HANOVER JOACHIMSTR.
Joachimstrasse 1
30159 Hanover
Telephone: +49 (0)511 363 011
BERLIN TEGEL
Am Borsigturm 13
13507 Berlin
Telephone: +49 (0)30 4651 011
DÜSSELDORF
Hüttenstrasse 4
40215 Düsseldorf
Telephone: +49 (0)211 3027 210
HANOVER STÄNDEHAUSSTR.
Ständehausstrasse 2–3
30159 Hanover
Telephone: +49 (0)511 327 606
BIELEFELD
Jahnplatz 6
33602 Bielefeld
Telephone: +49 (0)521 5201 710
ERFURT
Schlösserstrasse 5
99084 Erfurt
Telephone: +49 (0)361 5626 590
HEIDELBERG
Sofienstrasse 7 a
69115 Heidelberg
Telephone: +49 (0)6221 164 004
BONN
Oxfordstrasse 24
53111 Bonn
Telephone: +49 (0)228 655 005
ESCHBORN
Hauptstrasse 81–85
65760 Eschborn
Telephone: +49 (0)6196 400 450
HEILBRONN
Marktplatz 13
74072 Heilbronn
Telephone: +49 (0)7131 5944 809
BRAUNSCHWEIG
Waisenhausdamm 7
38100 Braunschweig
Telephone: +49 (0)531 125 313
ESSEN
Kennedyplatz 6
45127 Essen
Telephone: +49 (0)201 222 157
INGOLSTADT
Moritzstrasse 13
85049 Ingolstadt
Telephone: +49 (0)841 1428 044
BREMEN
Hanseatenhof 6–8
28195 Bremen
Telephone: +49 (0)421 321 507
FLENSBURG
Holm 66
24937 Flensburg
Telephone: +49 (0)461 3132 700
KARLSRUHE
Kaiserstrasse 215
76133 Karlsruhe
Telephone: +49 (0)721 266 25
CHEMNITZ
Winklerstrasse 20
09113 Chemnitz
Telephone: +49 (0)371 3350 9958
FRANKFURT
Kaiserstrasse 6
60311 Frankfurt am Main
Telephone: +49 (0)69 2992 470
KASSEL
Königsplatz 59
34117 Kassel
Telephone: +49 (0)561 400 700
KIEL
Alter Markt 13
24103 Kiel
Telephone: +49 (0)431 944 14
MUNICH LEOPOLDSTR.
Leopoldstrasse 56 a
80802 Munich
Telephone: +49 (0)89 397 020
ROSENHEIM
Luitpoldstrasse 9
83022 Rosenheim
Telephone: +49 (0)8031 232 670
KOBLENZ
Stegemannstrasse 44
56068 Koblenz
Telephone: +49 (0)261 9737 1100
Munich MARIENPLATZ
Weinstrasse 3
80333 Munich
Telephone: +49 (0)89 268 036
ROSTOCK
Kröpeliner Strasse 48
18055 Rostock
Telephone: +49 (0)381 4900 780
Cologne
Schildergasse 72–74
50667 Cologne
Telephone: +49 (0)221 277 390
MÜNSTER
Ludgeristrasse 7/8
48143 Münster
Telephone: +49 (0)251 1332 270
SAARBRÜCKEN
Bahnhofstrasse 77
66111 Saarbrücken
Telephone: +49 (0)681 389 220
KREFELD
Ostwall 85–87
47798 Krefeld
Telephone: +49 (0)2151 311 414
NORDERSTEDT
Rathausallee 70
22846 Norderstedt
Telephone: (04)0 5353 2323
STUTTGART
Königstrasse 82
70173 Stuttgart
Telephone: +49 (0)711 2229 520
LEIPZIG
Petersstrasse 32–34
04109 Leipzig
Telephone: +49 (0)341 2 114 817
Nuremberg
Königstrasse 2
90402 Nuremberg
Telephone: +49 (0)911 224 585
ULM
Münsterplatz 6
89073 Ulm
Telephone: +49 (0)731 1762 520
LÜBECK
Wahmstrasse 2–20
23552 Lübeck
Telephone: +49 (0)451 710 93
OFFENBACH
Herrnstrasse 51
63065 Offenbach
Telephone: +49 (0)69 8010 1855
WIESBADEN
Moritzstrasse 6
65185 Wiesbaden
Telephone: +49 (0)611 371 061
MAGDEBURG
Hasselbachplatz 3
39104 Magdeburg
Telephone: +49 (0)391 5414 688
RATINGEN
Bahnstrasse 29–31
40878 Ratingen
Telephone: +49 (0)2102 135 290
WOLFSBURG
Porschestrasse 78
38440 Wolfsburg
Telephone: +49 (0)5361 600 670
MAINZ
Stadthausstrasse 6
55116 Mainz
Telephone: +49 (0)6131 231 513
REGENSBURG
Galgenbergstrasse 4
93053 Regensburg
Telephone: +49 (0)941 7852 0741
WUPPERTAL
Poststrasse 20
42103 Wuppertal
Telephone: +49 (0)202 447 610
MANNHEIM
O7, 13 An den Planken
68161 Mannheim
Telephone: +49 (0)621 219 95
RENDSBURG
Thormannplatz 8–10
24768 Rendsburg
Telephone: +49 (0)4331 2010 055
MÖNCHENGLADBACH
Berliner Platz 12
41061 Mönchengladbach
Telephone: +49 (0)2161 170 77
REUTLINGEN
Gartenstrasse 10
72764 Reutlingen
Telephone: +49 (0)7121 4335 545
The Berlitz team looks forward to receiving your call or visit. We will also be pleased to advise you at your company!
Your Local Berlitz Centre
127
BERLITZ Centres Worldwide
NORTH AMERICA
Canada
Calgary
Markham
Montreal
Ottawa
Toronto
Vancouver
USA
Arizona
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California
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128
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