Le Saunda Holdings Ltd

Le Saunda Holdings Ltd
(Stock code: 0738)
December 2012
Le Saunda Attends Forbes Award Ceremony in Singapore
Le Saunda Holdings Limited was named one of “Asia’s
200 Best Under A Billion” by Forbes, one of the world’s
most authoritative publications, in July 2012. Mr. James
Ngai, Chairman of Le Saunda, attended the Forbes
award ceremony in Singapore on 29 November 2012.
(Left to right) Mr. Lee Yi Shyan, Senior Minister of State,
Ministry of Trade and Industry & Ministry of National
Development, Mr. Christopher Forbes, Vice Chairman,
Forbes Media LLC, Mr. James Ngai, Chairman of Le Saunda
and Mr. Steve Leonard, Office of the Chairman, Corporate
Senior Vice President of EMC Corporation
To be considered for this distinction, companies must
have annual revenue of between US$5 million and
US$1 billion, have positive net income, and have been
publicly traded for at least a year. Forbes picked the top
200 SMEs from more than 15,000 entrants based on
their sales growth, earnings growth and return on
equity in the past 12 months as well as over a threeyear period. Le Saunda was one of the 72 companies
based in Hong Kong and China to be included on the
list.
First Linea Rosa Specialty Store Launched in HK
The first Linea Rosa specialty store marked its grand
opening at Langham Place in Mongkok on 8 December
2012, which places it at one of Hong Kong’s most
popular tourist shopping districts.
After celebrating its first anniversary, Linea Rosa’s
stand-alone stores reached 19 by the end of November,
a net addition of 3 stores compared to 16 stores by end
August.
Linea Rosa x Han Huohuo (韓火火) cross-over series
Following a successful collaboration in 2011, Linea
Rosa has once again launched a cross-over series with
Han Huohuo for its 2012 fall and winter collection. The
new series received extensive support from prominent
celebrities, including Sammi Cheng, Miriam Yeung,
Angelababy, Chrissie Chau, Yang Mi and Gao Yuanyuan,
etc.
Linea Rosa First Specialty Store at Langham Place B1
level in MongKok
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Le Saunda Holdings Ltd
(Stock code: 0738)
December 2012
CNE Shines with Breakthrough in Brand Collaboration
Launches Trendy Footwear Series “Minnie Collection by CNE”
“Minnie Collection by CNE”, the first crossover
product line based on a collaboration between CNE
and Disney, was launched in 50 CNE retail stores on
12 December in mainland China, making it the first
Minnie-themed footwear collection in China.
The collaboration, which features the Disney
character of Minnie Mouse, kicks off with a CNE
2013 Spring and Summer collection featuring
Minnie’s lovely big ears and classic polka dots. The
Group believes that this progressive partnership
with Disney will further strengthen the brand image
of CNE and further enhance its brand awareness.
CNE has long been positioned as a stylish brand and
targets young and trendy customers. Being the first
and the only lady’s footwear company to partner
Disney in China, this collaboration not only injects
new elements to CNE but also underscores the high
recognition of Le Saunda products.
Le Saunda Frontline Staff Honored with HKRMA
2012 Service & Courtesy Award for Top 10% Finalist
Le Saunda’s frontline staff were honored with an
award by the Hong Kong Retail Management
Association (HKRMA), which placed it in the “2012
Service & Courtesy Award Top 10% Finalist Footwear
Category - Junior Frontline Level” category. The award
was presented at a ceremony on 4 December 2012 in
Hong Kong attended by the management and staff.
Receiving the 2012 Service & Courtesy Award for
being the Top 10% Finalist, Footwear Category, Junior
Frontline Level
Investor Relations Contact:
Frances Leung
Tel: (852)3678 3284
Fax: (852) 2554 9304
The Association’s Service & Courtesy Award is a highly
competitive award in the retail industry. This year, the
participation reached new heights with a total of 888
frontline retail staff from 143 brands running for the
award. To win the title, participants had to go through
a three-stage assessment, including the Mystery
Shopper Assessment in July and August, the
Preliminary Interview in September, and the Final
Interview for the 229 finalists in October.
E-mail: ir@lesaunda.com.hk
Website: http://www.lesaunda.com.hk
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Le Saunda Holdings Ltd
December 2012
(Stock code: 0738)
le saunda “Galaxy Magic Show” Presented by Mr. Louis Koo
To celebrate the 35th anniversary of its
establishment, le saunda held 10 “Galaxy Magic”
fashion shows in Hong Kong and the PRC in 2012.
The Group’s new brand representative Mr. Louis
Koo, together with supermodel Ms. Christine
Kuo, presented le saunda’s Fall & Winter
Collection 2012 at a fashion show held at The
ONE in Tsim Sha Tsui on 17 November 2012. The
show was a great success that generated
extensive media coverage in Hong Kong,
effectively elevating the Group’s brand image
and awareness.
CNE “Made By Heart” Fashion Show
CNE’s “Made By Heart” fashion show was held at
the CNE shop at May Flower Plaza in Guangzhou on
3-4 November 2012, with fashion models presenting
CNE’s latest Fall & Winter Collection 2012. The
fashion show was aimed at promoting CNE’s new
brand positioning and raising brand awareness
among the media.
Fashion shows of CNE’s Fall & Winter Collection
2012 were presented by supermodels to enhance
on-site sales to VIPs and target customers. A lucky
draw was also held to enhance interaction with the
enthusiastic audience at the event.
Investor Relations Contact:
Frances Leung
Tel: (852)3678 3284
Fax: (852) 2554 9304
E-mail: ir@lesaunda.com.hk
Website: http://www.lesaunda.com.hk
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