Market Profile - Herald Tribune Media Source

herald-tribune media group
Market Profile
Sarasota | Bradenton | Venice | Lakewood Ranch | north port | englewood
1
Market Profile may also be viewed at HeraldTribuneMediaSource.com
Welcome
Warm weather, powdery white beaches,
year-round recreation and lively arts
make the Herald-Tribune Media Group
market one of the most attractive in
the country.
Sarasota/Bradenton/Venice has prospered
for decades on a steady stream of wellheeled retirees and a diverse group of
service industries and young professionals
to provide for their needs. We are now diversifying with a number
of growing industries such as health care, financial services,
manufacturing, digital arts and niche technology sectors. The
pace of growth has begun to revive, and baby boom retirement
promises to quicken it further.
Since 1925, through good times and bad, the Pulitzer Prizewinning Herald-Tribune has served Sarasota and Manatee
counties with a commitment to community and journalistic
excellence that has attracted quality readers who become quality
customers for its advertisers.
The Herald-Tribune Media Group includes HeraldTribune.com,
the market’s largest media Internet site, and nearly a dozen niche
sites – each with a mobile counterpart – including TicketSarasota,
HTPreps, Inside Real Estate and HT Health.
At the core is the Herald-Tribune, with four daily editions which are
enhanced by signature products – Business Weekly, Health+Fitness,
Food & Wine, Ticket, At Home and Real Estate – as well as unique
publications that reflect our subtropical way of life such as Style,
Gulf Coast Welcome, Ticket+ and Better Living.
The Herald-Tribune also offers a quality audience beyond its
subscriber base. Yes! on Sundays and HT Select on Wednesdays
both go to thousands of non-subscribers in key zip codes.
Each year the Herald-Tribune Media Group also prints guides to
local festivals, the arts, restaurants, medical services and recreation.
We also sponsor community events from Parrish to Englewood.
The research summarized in this booklet is a comprehensive
overview of this potent market and its media. It was conducted
by Scarborough Research, the largest media research firm
in the country.
Scarborough documents our resilient economy and shows you
how the Herald-Tribune Media Group can put your business in
touch with its spirited consumers in ways no other advertising
investment can match.
We hope you will use this report and all our other resources to
help your business thrive.
Sincerely,
Patrick Dorsey
Publisher
2
Market Profile may also be viewed at HeraldTribuneMediaSource.com
Table of Contents
A Compelling Market. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 4
Local Media Landscape. . . . . . . . . . . . . . . . . . . . . . . . . . . . page 5
Digital Marketing Services. . . . . . . . . . . . . . . . . . . . . . . . . . page 6
Audience Demographics. . . . . . . . . . . . . . . . . . . . . . . . . . . page 7
Zones and Select Market Coverage . . . . . . . . . . . . . . . . page 8
Zip Code Map and Demographics. . . . . . . . . . . . . . . . page 10
A Word About
Scarborough Research
Scarborough Research is America’s largest multimedia
research firm. On a continuing basis, it interviews more than
200,000 adults in the nation’s largest markets, representing
more than 80% of the U.S. population.
For the current report, Scarborough Research surveyed
1,409 adults in the Sarasota/Bradenton/Venice market by
telephone and mail about their demographic characteristics,
shopping behavior and media use.
The sample was designed using a random selection of
telephone households and respondents within households.
The results were weighted and projected to the total adult
population. Statistical tolerance for the total sample is
+/-3.2 percentage points. The Media Ratings Council
accredits the results.
For information about advertising opportunities, contact
your Herald-Tribune Media Group account executive at
(941) 361-4000. For more on the market and local media, call
our Research Department at (941) 361-4151.
Sources: Scarborough Research 2014, Alteryx 2014, Frank N. Magid & Associates
2011, Alliance for Audited Media 2014. Omniture 2014 12 month average.
Sarasota/Bradenton/Venice is Sarasota and Manatee counties.
Herald-Tribune Media Group3
3
A Compelling Market
Ranked among America’s best small cities, best places to retire
and best places to do business, Sarasota is the heart of Sarasota/
Bradenton/Venice – one of the wealthiest major metro markets
in the country.
With more than 700,000 residents, this sparkling slice of Gulf
Coast is Florida’s fifth largest market. Stretching south from
Tampa Bay through Sarasota and Manatee counties, it continues
to lure people with its outstanding quality of life.
From its celebrated beaches and rich circus legacy to dozens of
music, movie and theater venues, galleries, golf courses and public
parks, hundreds of fine restaurants, a top-flight rowing facility, even
a polo pitch, Sarasota is irresistible.
Among Florida’s 10 largest markets, it has the highest per capita
income and is renowned for excellence in higher education.
It is home to Ringling College of Art & Design, the premiere design
school in the Southeast, and New College of Florida, the state’s
honors college, rated year after year as one of the best values in
America for higher education.
We recently welcomed the Mall at University Town Center to our
community. It is a $315 million project that will serve as a luxury retail
hub for Southwest Florida. The two-story mall is the only upscale
enclosed mall that opened in the United States in 2014, bringing
new retail and dining to an already thriving business climate.
The Herald-Tribune Media Group chronicles this diverse
and dynamic world every day, helping local people and local
businesses build a successful future.
COUNTY
MANATEEMANATEE
COUNTY
75
1
Parrish
Palmetto
Palmetto
Manatee Ave.
26th St. W.
Bradenton
2
Lakewood Ranch
Lockwood Ridge
Tallevast Rd.
COUNTY
SARASOTASARASOTA
COUNTY
University Pky.
75
Sarasota
17th St.
41
Beneva Rd.
Fruitville Rd.
Bee Ridge Rd.
Clark Rd.
75
Osprey
Laurel
Nokomis
Laurel Rd.
Venice Ave.
Jacaranda Blvd.
75
Center Rd.
41
Clothing
Ann Taylor
Anthropoligie
Banana Republic
Brooks Brothers
Chico’s
H&M
JoS. A. Bank
lululemon
Marshall’s
Nordstrom Rack
Ross Dress for Less
Talbots
The Limited
Victoria’s Secret
White House Black Market
Shoes
DSW
Famous Footwear
New Balance
Payless ShoeSource
Peltz Shoes
Rack Room Shoes
Shoe Carnival
Stuart Weitzman
6
Venice
Venice
Department Stores
Bealls
Dillards
JCPenney
Kohl’s
Macy’s
Saks Fifth Avenue
Sears
Stein Mart
Target
Cosmetics
Keihl’s
MAC Cosmetics
Sephora
Ulta
Bradenton
Cortez Rd.
MAJOR MARKET RETAILERS
North Port
Sumter Blvd.
North Port
Englewood
Englewood
Discount Stores
BJ’s Wholesale Club
Costco
Kmart
Sam’s Club
Wal-Mart
Sporting Goods & Toys
Champs Sports
Dick’s Sporting Goods
Sports Authority
Toys R Us
4
Market Profile may also be viewed at HeraldTribuneMediaSource.com
Home Furnishings
American Signature Furniture
Badcock Home Furniture
Bacon’s Furniture
Baer’s Furniture
Bed Bath & Beyond
Crate & Barrel
Ethan Allen
Furniture Warehouse
Haverty’s
HomeGoods
Kane’s Furniture
La-Z-Boy Furniture Galleries
Matter Brothers Furniture
Pier 1 Imports
Pottery Barn
Robb & Stucky
Rooms To Go
Savon Furniture
Williams-Sonoma
Home Improvement
DG Ace Hardware
Lowe’s
The Home Depot
True Value
Office Supplies
Office Depot
Office Max
Staples
Electronics
Apple Store
Best Buy
hhgregg
Microsoft
Radio Shack
Hobbies & Crafts
Hobby Lobby
Jo-Ann Fabrics & Crafts
Michaels
Food & Grocery
Fresh Market
Publix
Trader Joe’s
Whole Foods
Winn-Dixie
Drug Stores
CVS
Davidson’s Drugs
Walgreen’s
The Largest Local
Multi Media Partner
The Herald-Tribune Media Group is the leader in reaching more
than 280,000 local readers who are the most valuable consumers
in Sarasota and Manatee counties. HeraldTribune.com and our
suite of niche desktop and mobile sites generate an average of
900,000 unique visitors and 7.2 million page views every month.
The Herald-Tribune, Florida’s eighth largest newspaper, has more
readers than all local daily newspapers combined; more than all
local weeklies and magazines combined; and already reaches
many people who read other local publications.
HeraldTribune.com is the largest media Internet site in the market.
It attracts 310,000 local Internet users – and thousands more from
around the country and the world.
Two out of three people check newspapers or the Internet for
advertising to guide their purchases. With the Herald-Tribune
Media Group, you will be there when they do.
Online
Media Audiences
HeraldTribune.com
Herald-Tribune Media Group280,000
Local Dailies
Herald-Tribune280,000
Bradenton Herald
163,000
Charlotte Sun
28,000
Tampa Bay Times
10,000
Weeklies & Shoppers
The Observer Venice Gondolier Sun
53,000
20,000
Magazines
Style Magazine
Sarasota Magazine
35,000
SRQ12,000
Scene Magazine
10,000
43,000
7,200,000 Page Views
Local Digtal Sites
HeraldTribune.com
Bradenton.com
Xfinity/Comcast.net
MySuncoast.com
YourObserver.com
YourSun.com
UniquesPage Views
900,0007,200,000
660,0002,400,000
570,0001,600,000
450,0001,700,000
100,0002,400,000
20,0002,600,000
HeraldTribune.com
Monthly Unique Visitors
176,000
Other media
Local Broadcast News
WTVT FOX 13 (Tampa)
WWSB ABC 7
WFLA NBC 8 (Tampa)
WTSP CBS 10 (St Petersburg)
WFTS ABC 28 (Tampa)
900,000 Unique Visitors
159,000
128,000
104,000
84,000
44,000
310,000
32,000
Local Cable News
Bay News 9
SNN Suncoast News Network
111,000
74,000
377,000
Radio
WSRZ FM
WFLZ FM
WCTQ FM
WHPT FM
WUSF FM
111,000
81,000
68,000
64,000
59,000
Sources: Scarborough Research 2014, Omniture 2014, Alteryx 2014,
Alliance for Audited Media 2014, SimilarWeb 2014
Florida
Local
US
International
Source: Omniture 2014 - 12 month average
Herald-Tribune Media Group
5
Digital Marketing Services
Today, customers use Internet marketing technologies to research
local businesses through websites, display ads, search engines,
social media and more. Propel Marketing will enable and support
your ability to provide successful online marketing solutions to your
customers and marketplaces through a dedicated partnership. With
Propel Marketing as an extension of your team, you will receive
the expertise and experience to deliver your message to the right
customers at the right time.
RESPONSIVE WEBSITE DESIGN
Create the best user experience on all devices.
Say goodbye to spending money on multiple website updates.
This cutting-edge technology provides one website that adjusts to
the size and resolution for every device – automatically! Get all the
features you need on one platform.
MOBILE WEBSITE DESIGN
Customers should be able to find you from anywhere.
Today, more local customers are searching for your business with
their smartphones. Are you losing customers searching for your
business on the go? Give customers anywhere access to your
website while generating more business for you.
LOGO CREATION
Make a strong impression.
Help your business become more credible and visible to potential
customers with professional Logo Creation. Create consistent
branding across all platforms and stand out from your competitors
with a unique logo design.
E-COMMERCE
Manage your store from anywhere.
Build, manage and grow your online business with E-Commerce.
With the ability to reach customers 24/7, you can expand your
geographic reach, drive website traffic, gain more potential
customers and eliminate missed revenue opportunities to boost
your bottom line!
SEARCH ENGINE MARKETING
Shine in the right places.
Go from outdated to updated, search engines are the new Yellow
Pages. Search engine marketing drives the right customers to your
business and turns searches into revenue.
ONTARGET - DISPLAY ADVERTISING
Shine a spotlight on your business.
Spend your advertising dollars where they count the most. Display
advertising helps place your business in front of consumers where
they spend most of their time: the web.
RETARGETING
Regain lost customers.
Don’t miss out on lost business. Today’s customers take time to
research and reflect before making a purchase. Now you can keep
in touch and stay relevant to your customers throughout their
buying decision.
6
Market Profile may also be viewed at HeraldTribuneMediaSource.com
DIRECT EMAIL
Reach the right people at the right time.
Build your email marketing campaigns and expand your customer
base! Using your most current data ensures your campaigns reach
active and high-quality leads. Direct Email will help to micro-target
your audience and provide you with real-time email metrics.
SEARCH ENGINE OPTIMIZATION
Shine brighter than your competitors.
When customers search online, are they finding you or your
competitors? If search engines don’t know you exist, you are invisible.
Ranking higher in search results helps customers find you, driving
more customers to your website.
LiST OPTIMIZATION
Get listed. Get found. Get customers.
Are you losing customers due to incorrect contact info? Get more
customers by increasing your online credibility when maintaining
up-to-date, consistent and visible business information across top
search engines and directories.
SOCIAL MEDIA OPTIMIZATION
How many places do you shine?
Social media is today’s word-of-mouth. It’s no coincidence that
businesses who engage their customers via social media grow faster
than those who don’t. Now it’s easy to keep your loyal customers
updated and gain new ones.
REPUTATION MONITORING
Know what your customers are saying about you.
Don’t let bad reviews shut you down. Everyone has an opinion
and the Internet provides the megaphone. With 70 percent of
consumers trusting online reviews, you can’t afford to ignore what’s
being said online.
CALL TRACKING
Bring your business out of the shadows.
How do you know your marketing strategy is working? Today, more
than ever, phone calls are still one of the best sources of quality
leads for your business. Now you can shed light on what leads you
gain on and off line.
INTERACTIVE VIDEO
Make an impact in less than a minute.
Interactive Videos are the easiest way to make an impression in a
short amount of time, effectively marketing your services. Engage
your customers with customized, interactive content for maximum
optimization and conversions.
Audience demographics
Sarasota/Bradenton/VeniceHerald-Tribune Media GroupHeraldTribune.com
Total Adults
Readership
594,000
Local Unique Visitors
280,00047%
310,000 52%
Sarasota/Bradenton/VeniceHerald-Tribune Media GroupHeraldTribune.com
Gender
S/B/V Men
Women
282,000
312,000
% Market
% HT Index
HT.com
47%
53%
101
99
149,000 165,000 47%
53%
100
99
188,000
32%
198,000
33%
208,000
35%
56.8
82,000
29%
89,000
32%
109,000
39%
59.7
91
97
111
105
142,000 46%
110,000 35%
63,000 19%
47.5
144
106
54
84
104,000
18%
178,000
30%
312,000
52%
$66,000
54,000
19%
90,000
32%
137,000
49%
$68,000
106
107
94
103
78,000 25%
110,000 35%
126,000 40%
$77,000
139
117
77
117
47%
53%
Herald-Tribune
132,000
148,000
% HT.com Index
Age
18 to 44
45 to 64
65 or older
Median Adult Age
Household income
$100,000 or more
$50,000 to $99,999
Up to $50,000
Average HH Income
Education
College graduate or more
Some college
High school grad or less
153,000
179,000
262,000
26%
30%
44%
82,000
91,000
107,000
29%
33%
38%
112
110
86
106,000 130,000 79,000 34%
41%
25%
131
137
57
288,000
177,000
111,000
306,000
48%
30%
19%
52%
137,000
89,000
48,000
143,000
49%
32%
17%
51%
102
107
89
98
193,000 157,000 35,000 118,000 62%
51%
11%
38%
129
170
58
73
422,000
173,000
71%
29%
212,000
68,000
76%
24%
107
83
220,000 94,000 71%
29%
100
100
20,000
7%
56,000
20%
137,000
49%
$264,000
140
118
100
109
20,000 6%
83,000 27%
118,000 38%
$278,000
120
159
78
114
Occupation
Employed
White collar
Blue collar
Retired/Other
Home ownership
Own
Rent
Home Value
$500,000 or more
$250,000 to $499,999
Up to $250,000
Avg Home Value
32,000
5%
100,000
17%
290,000
49%
$243,000
Time in Current home
Up to 5 years
5 years or more
251,000
344,000
42%
58%
113,000
167,000
40%
60%
95
103
153,000 157,000 49%
51%
117
88
60,000
21%
220,000
79%
2.53
81
107
94
91,000 29%
224,000 71%
2.69
112
96
100
Children in home
Yes
No
Average HH Size
156,000
26%
438,000
74%
2.68
Sources: Scarborough Research 2014, Omniture 2014, 12 month average Sarasota/Bradenton/Venice is Sarasota and Manatee Counties.
Herald-Tribune Media Group
7
Herald-Tribune Advertising Zone Profiles:
Sarasota | Bradenton | Venice
With an average annual circulation of 65,490 daily and
84,851 Sunday, rising seasonally to more than 92,000 daily
and more than 120,000 Sunday, the Herald-Tribune is
Florida’s eighth largest newspaper.
Circulation in Sarasota/Bradenton/Venice is nearly double
that of any other newspaper. Tampa newspapers reach less
than two percent of all local households.
With targeted advertising zones and preprint delivery by
zip code, the Herald-Tribune can deliver the market any
way you want. And with Yes! on Sunday and HT Select on
Wednesday carrier-delivered to non-subscribers, you can
reach up to 70 percent of all households in the most coveted
zip codes every week.
Sources: Alteryx 2014, Alliance for Audited Media 52 weeks ended 12/31/13,
Herald-Tribune internal reporting.
8
Market Profile may also be viewed at HeraldTribuneMediaSource.com
Sarasota Zone
Where: North Sarasota County, including Longboat Key,
south to South Creek
Occ HHs
H-T Dly H-T Sun
% Dly
% Sun
104,560 31,96138,696 31% 37%
Seasonal Median College Average Average
Median % Own Median
Swing
Age Grad % HH Size HH Income HH Income Home Home Value
43%
51.6 27%
2.12
80,509
51,418
71%
198,912
Venice/South Zone
Where: Sarasota County south of South Creek, Charlotte
County, Boca Grande in Lee County
Occ HHs
H-T Dly H-T Sun
% Dly
% Sun
98,805 20,45125,037 21% 25%
Seasonal Median College Average Average
Median % Own Median
Swing
Age Grad % HH Size HH Income HH Income Home Home Value
61%
57.2 23%
2.14
66,036
47,589
80%
171,207
Manatee Zone
Where: Manatee County, except Longboat Key
Occ HHs
H-T Dly H-T Sun
% Dly
% Sun
145,232 13,70216,396 9% 11%
Seasonal Median College Average Average
Median % Own Median
Swing
Age Grad % HH Size HH Income HH Income Home Home Value
39%
46.0 24%
2.33
65,931
45,549
70%
172,050
75
275
301
41
Manatee Ave.
Parrish
HT Select
75
Manatee
64
41
26th St. W.
34211
34203
301
41
70
Lakewood Ranch
Sarasota
Lockwood Ridge
34201
34234
University Pky.
34235
34240
Fruitville Rd.
34232
Beneva
34239
Where: Select non-subscriber households in key
Manatee and Sarasota zip codes.
75
17th St.
34237
When: Every Wednesday
34202
Tallevast Rd. 34243
70
Bee Ridge Rd.
34233
34231
Clark
34241
34238
72
75
11,200 Manatee Zone
25,450 Sarasota Zone
36,650 Full Run
MANATEE COUNTY
SARASOTA COUNTY
72
MANATEE COUNTY
Osprey
41
75
275
301
41
34221
inside
page 5
Palmetto
34217
34222
34209
34205
41
301
yes
University Pky.
41
34234
Sarasota
34236
St. Armands Key
34237
34231
Siesta Key
steal the
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34232
70
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75
Blackburn Pt. Rd.
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34275
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34291
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34287
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Herald-Tribune Media Group
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at
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776
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34224
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34288
CHARLOTTE COUNTY
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776
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n
fashion
34233
Gulf of Mexico
$159.99 | Samsung
$46 | Donna Sharp
34240
17th St.
Memory
W200 HD Flash
Camcorder
| Best Buy
$12.99
8, 2012
discoveries
terrific shopping
electronics
fashion
34251
SARASOTA COUNTY
75
more
EDITION
great finds AN12
OF THE
inside
page 3
70
Lakewood Ranch
Bee Ridge Rd.
41
34242
34202
34201
34235
34239
Lido Key
Sunday, January
34203
Tallevast Rd.
Toledo Blade Blvd.
34243
Longboat Key
34228
34211
70
34207
Lockwood Ridge
34210
$55
the
$12.99
64
34208
Beneva Rd.
34215
Cortez Rd.
You’ll want to steal
cookies and these
cookie jars.
64
Bradenton
Gray makes
other colors
pop.
inside
page 3
34212
Manatee Ave.
26th St. W.
Anna
Maria
Island
34219
Nokomis
Parrish
75
zipper pant
York,
from Jones New
w.jny.com.
n Bright Side
at
hand-knit cardigan
n Varsity-style
arsity jacket, $124at
9
MANATEE COUNTY
75
275
34219
301
41
34221
Palmetto
34217
34222
34209
Anna
Maria
Island
Parrish
75
34212
Manatee Ave.
34205
64
Bradenton
34210
34211
70
301
34207
34243
University Pky.
Sarasota
34234
34236
St. Armands Key
34237
34202
34201
Lido Key
34231
Siesta Key
34235
75
34240
17th St.
780
Fruitville Rd.
70
Bee Ridge Rd.
34233
Clark Rd.
72
34238
Gulf of
Mexico
34251
34232
41
34242
70
Lakewood Ranch
SARASOTA COUNTY
34239
Beneva Rd.
34228
34203
Tallevast Rd.
41
Longboat Key
64
34208
Lockwood Ridge
Cortez Rd.
26th St. W.
34215
41
75
Osprey
34241
34229
Blackburn Pt. Rd.
41
72
681
Laurel
34275
Laurel Rd.
Casey Key
Nokomis
North Port
34286
34291
Center Rd.
34287
41
34293
Toledo Blade Blvd.
34285
75
34292
Sum
Venice
Jacaranda Blvd.
Venice Ave.
lvd.
ter B
777
34289
34288
CHARLOTTE COUNTY
El Jobean
776
776
33953
34223
Sarasota/
Bradenton/
Venice
Market
776
Manasota Key
775
Englewood
34224
Rotonda
33981
33947
771
Cape Haze
33946
Circulation by Advertising Zones
Annual Average
Daily Sunday
Manatee
Sarasota
Venice / South
Total Circulation 13,702 16,396 31,961 38,696 20,451 25,037 65,490 84,851 Peak Season
Daily Sunday
17,201 43,065 30,322 92,255 22,189
54,822
39,402
120,267
Source: Alliance for Audited Media for 52 weeks ending 12/31/13, Herald-Tribune internal reporting.
10
Market Profile may also be viewed at HeraldTribuneMediaSource.com
Boca Grande
33921
Scale In Miles
0
5
10
Zip Code Profiles: Sarasota |
Zip Code & Name
Bradenton | Venice
Herald-TribuneKey Demographics
Occupied CirculationHousehold Reach
Households
Daily Sunday
Daily Sunday
Seasonal Median
Swing
Age
College
Grad
Average Average
HH Size HH Income
Median
HH Income
% Own
Home
Median
Home Value
Manatee Zone
145,232
13,702
16,396
9%
11%
39% 46.0 24%
2.33 65,931
45,549
70% 172,050
Bradenton
114,618
6,473 7,940
6%
7%
41%45.5 21% 2.33 58,793 41,248 69% 144,217
34203 Oneco/Tara
15,144
1,438
1,853
9%
12%
43% 44.6
23%
2.45
60,066
43,684
74%
160,866
34205 Bradenton
13,476
541
701
4%
5%
30% 42.0
20%
2.25
50,731
35,713
57%
129,125
34207 Bayshore
15,045
666
758
4%
5%
46% 45.7
15%
2.12
41,174
30,250
60%
87,049
34208 E Bradenton
11,950
416
551
3%
5%
34% 34.7
15%
2.75
53,414
38,675
54%
132,711
34209 NW Bradenton
15,610
940
1,106
6%
7%
37% 53.5
27%
2.12
71,215
50,017
73%
179,476
34210 El Conquistador
7,850
638
701
8%
9%
73% 52.1
29%
1.96
64,939
43,523
56%
166,831
34215 Cortez
296
90
91
30%
31%
50% 66.4
27%
1.80
68,706
42,922
81%
132,882
34217 Anna Maria
3,854
390
482
10%
13%
92% 61.9
34%
1.87
75,771
47,333
72%
437,850
34219 Parrish
7,181
496
591
7%
8%
28% 42.9
28%
2.60
80,059
62,026
89%
185,982
34221 Palmetto
16,019
467
561
3%
4%
48% 43.9
18%
2.50
55,027
40,986
78%
125,846
34222 Ellenton
6,065
279
386
5%
6%
42% 55.6
19%
2.12
51,481
38,086
75%
82,534
34251 Myakka City
2,128
112
159
5%
7%
8% 40.2
23%
2.89
87,061
63,284
87%
256,917
New Manatee
30,614
7,229
8,456
24%
28%
22% 47.7 35%
2.35 92,657
68,893
77% 270,979
34201 University Park
1,909
855
1,009
45%
53%
49% 63.2
38%
2.02 104,396
73,614
82%
335,486
34202 Lakewood Ranch
8,287
1,997
2,291
24%
28%
25% 44.9
39%
2.54 116,368
89,169
80%
334,200
34211 Lakewood Ranch
1,561
238
235
15%
15%
44% 56.3
31%
2.39 102,796
77,725
91%
296,030
34212 East Manatee
6,028
739
918
12%
15%
21% 42.4
37%
2.69
92,841
68,648
74%
305,473
34243 Palm Aire
12,829
3,400
4,003
27%
31%
27% 49.7
31%
2.12
74,274
57,200
72%
217,757
Sarasota Zone
104,560
34228 Longboat Key
4,021
34229 The Oaks
3,382
34231 Gulf Gate
15,611
34232 Fruitville
13,735
34233 Proctor Road
7,883
34234 Newtown
8,155
34235 The Meadows
6,658
34236 Downtown/Keys
6,767
34237 Robarts Arena
6,961
34238 Palmer Ranch
9,473
34239 Southgate
7,151
34240 Laurel Oak
4,439
34241 Bent Tree
5,475
34242 Siesta Key
4,849
31,961
1,650
1,209
4,403
3,094
2,542
1,056
2,157
3,408
1,133
3,778
2,253
1,539
1,815
1,924
38,696
1,917
1,513
5,220
4,421
2,854
1,211
2,852
4,071
1,354
4,357
2,683
1,860
2,196
2,187
31%
41%
36%
28%
23%
32%
13%
32%
50%
16%
40%
32%
35%
33%
40%
37%
48%
45%
33%
32%
36%
15%
43%
60%
19%
46%
38%
42%
40%
45%
43%
176%
41%
33%
21%
22%
46%
44%
38%
33%
43%
21%
48%
25%
120%
51.6
70.4
58.9
51.7
45.4
51.7
40.3
53.4
57.7
39.3
62.8
48.6
49.2
51.1
63.5
27%
36%
30%
26%
24%
30%
16%
28%
29%
21%
36%
27%
31%
30%
33%
2.12
1.77
2.14
1.98
2.29
2.16
2.29
2.10
1.70
2.27
1.89
2.10
2.66
2.48
1.87
80,509
154,913
105,168
66,292
66,438
73,855
47,498
75,519
87,319
47,472
96,364
68,213
116,972
109,067
119,881
51,418
99,829
63,102
43,096
51,712
54,617
32,244
53,662
44,984
35,639
61,674
45,617
82,154
70,596
71,835
71%
92%
87%
64%
72%
75%
57%
72%
56%
48%
73%
67%
91%
87%
82%
198,912
436,347
308,702
174,951
164,210
154,324
100,494
171,211
354,137
128,376
298,640
179,193
386,440
212,190
483,021
Venice/South Zone
Venice
34275 Nokomis
34285 Venice
34292 E Venice
34293 S Venice
98,805
42,732
8,547
10,532
7,239
16,414
20,451
14,206
2,651
3,624
3,359
4,572
25,037
16,541
3,106
3,919
4,245
5,271
21%
33%
31%
34%
46%
28%
25%
39%
36%
37%
59%
32%
61%
56%
70%
90%
67%
47%
57.2
62.9
59.6
68.8
65.6
58.5
23%
25%
26%
23%
30%
24%
2.14
1.96
2.06
1.71
1.91
2.08
66,036
67,689
80,048
61,108
74,625
62,417
47,589
47,620
52,488
55,193
53,645
47,633
80%
81%
84%
77%
77%
84%
171,207
189,354
234,828
140,991
249,771
184,015
North Port
34286 North Port
34287 North Port
34288 North Port
34289 North Port
34291 North Port
26,042
6,568
11,607
4,177
1,043
2,647
2,106
464
1,144
255
95
148
3,388
1,053
1,691
328
110
206
8%
7%
10%
6%
9%
6%
13%
16%
15%
8%
11%
8%
55%
31%
71%
46%
76%
41%
43.4
37.3
56.1
37.2
37.1
39.2
21%
23%
16%
29%
28%
20%
2.48
2.83
2.14
2.66
2.66
2.70
58,612
65,525
51,320
65,748
65,752
59,369
46,376
55,193
38,682
53,184
53,301
49,970
76%
80%
86%
67%
67%
75%
145,898
175,586
119,598
177,929
178,101
154,305
Englewood
33921 Boca Grande
33946 Cape Haze
33947 Rotonda
33953 El Jobean
33981 Gulf Cove
34223 Englewood
34224 Englewood
30,031
724
1,326
4,257
2,752
4,345
8,988
7,639
4,139
173
214
391
235
348
1,991
787
5,108
195
263
441
270
530
2,358
1,051
14%
24%
16%
9%
9%
8%
22%
10%
17%
27%
20%
10%
10%
12%
26%
14%
74%61.6
273% 67.1
104% 64.4
62% 62.6
93% 60.6
72% 55.6
91% 63.7
100% 60.8
22%
48%
33%
24%
22%
20%
21%
20%
2.02
1.87
2.00
2.08
2.14
2.25
1.91
2.00
62,591 45,067
137,590
71,512
84,004
58,309
61,669
49,798
68,964
49,021
54,755
45,088
61,376
40,157
55,875
42,219
82%
91%
90%
83%
84%
86%
80%
80%
153,097
921,679
274,148
200,061
159,669
138,077
136,682
131,279
Total
348,597
66,114 80,129
19%
23%
51% 50.9 25% 2.20 69,685
National Averages 37.2
26%
2.58
73,034
47,402
53,046
73% 176,189
65%
181,400
Sources: Audit Bureau of Circulations, 52 weeks ended 12/31/13; Alteryx 2014. Circulation fluctuates. For insert quanitities, contact your marketing consultant.Seasonal Swing is 10-year
average fluctuation from summer to winter populations. College Grad% is age 25+. The Herald-Tribune also circulates in zip codes 33948, 33950, 33952, 33954, 33955, 33980, 33982 &
33983 in Charlotte County and in DeSoto County. Calculations by Herald-Tribune Research Department.
Annual average circulation is 65,490 daily and 84,851 Sunday, rising to 92,255 daily and 120,267 Sunday.
Herald-Tribune Media Group
11
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