36 media outlet - Miami New Construction Show

The Concept
New Construction Show, LLC with Cooperation of Miami
Beach Chamber of Commerce
The upscale four-day exhibition brings together all the
stakeholders in the market of new luxury condominiums in
South Florida.
MIAMI BEACH CONVENTION CENTER
Oct 22-25, 2015 Thursday to Sunday, between 9am-6pm
To bring forth all state-of-the-art Luxurious Condiminum
developments to be showcased under one roof. To make
an educated decision about selling, buying or investing in
the new projects. To help realtors and investors navigate
the new construction projects and their amenities.
•  By utilizing 175,000 square ft of exhibition space
•  Showcasing New development projects geographically
•  Connecting Buyers with Real Estate related Service
Professionals and Brokerages
•  Educating Buyers and Investors through Conference, Panel
meetings and keynote speakers
•  VIP event with special guest and Entertainment
Domestic and International Buyers, Investors, Realtors, Industry
Professionals, Media and Public
Summary
300 Exhibitors
• 
• 
• 
• 
New Construction Projects
Brokerage Firms
Commercial Real Estate
Service Providers
500 HRS Education
• 
• 
Project presentations
Seminars and panel meetings
25,000 Visitors
4 Days
• 
October 22 – 25 20125.
175,000 SQFT
• 
Exhibit and Conference Space
Exhibitors
Media Plan!
Developers
100+ luxury new construction
projects located in:
•  Miami
•  Fort Lauderdale
•  Orlando
•  And other cities from the
Eastern Region of South
Florida
•  In addition, some
International projects
Brokerage Firms
100 Top Brokerage Firms
showcasing their listings
Real Estate Professionals
110+ experienced real estate
related professionals:
•  Tax advisors
•  Property managers
•  Immigration lawyers
•  Mortgage brokers
•  Banks
•  Money lenders
•  Title companies
•  Real estate lawyer
•  Construction companies
•  Interior designers
•  Architects
•  Real estate technology
Visitors
25,000+ visitors from 10 countries
• 
• 
• 
• 
Media Plan!
• 
• 
Potential home buyers
Investors
Real estate agents/brokers
Architects / Designers
Media
Public
• CANADA
Targeted audience:
• UK
• RUSSIA
• CHINA
• USA
• MEXICO
• VENEZUELA
• COLOMBIA
• BRAZIL
• ARGENTINA
Profile and number of Visitors
9,000!
8,000!
7,000!
6,000!
5,000!
4,000!
3,000!
2,000!
1,000!
0!
7,800!
7,500!
6,500!
4,253!
4,759!
5,232!
2014!
2015!
3,200!
724!
Thursday VIP!
Friday!
Saturday!
Sunday!
Profile of Visitors
Media Plan!
Demographics
• 
Gender:
48% Male and 52% female
• 
Age:
35-60
• 
Occupation:
Business professionals, Entrepreneurs
• 
House Hold
28% - $500K
Income:
63% - $100k - $500
9% - $100k -
• 
Home Value:
$500,000 +
• 
Interest:
Active readers, interested in real estate,
• 
Personality:
Innovative, looking for investments,
future oriented and managing their
own financials, self employed,
October 22 – 25, 2015
Main Stage and Conference Program
Thursday !
!
9:00 AM - 10:30 AM
10:30 AM - 11:30 AM
11:30 AM - 5:00 AM
11:30 AM - 12:00 PM
1:00 PM - 1:30 PM
2:00 PM - 3:00 PM
6:30 PM - 7:00 PM
7:30 PM - 10:00 PM
!
Registration for conference get your badges !
Ribbon cutting ceremony, !
Expo and Conference opening !
Press conference, Hall D Media Room!
Keynote Speaker!
Panel: Future Vision of South Florida - Governmental Goals for SF !
VIP Party Cocktail reception – Flamingo Ballroom (MBCC)!
VIP gala dinner, Guest Speaker, networking – Flamingo Ballroom (MBCC)!
Friday
!
9:00 AM - 6:00 PM
10:30 AM - 11:30 AM
1:00 PM - 1:30 PM
1:30 PM - 2:30 PM
6:30 PM - 10:30 PM
!
Expo and Conference opening !
Panel: Power Broker Straight-Talk about SF Pre-construction Condo market. !
Main stage Keynote Speaker - Palm Ballroom !
Panel discussion – Developers Assess SF’s Pre-construction Condo market!
Private showcase for VIP Guests to Expo – by Invite only!
Saturday
!
9:00 AM - 6:00 PM
10:30 AM - 11:30 PM
1:00 PM - 1:30 PM
1:30 PM - 2:30 PM
6:30 PM - 10:30 PM
Expo and Conference opening !
Panel: Why to Invest in Miami and South Florida !
Main stage Keynote Speaker - Palm Ballroom !
Panel: Game Changing Projects in South Florida !
Private showcase for VVIP Guests to Exhibition – by Invite only!
!
Sunday
10:00 AM - 5:00 PM
1:00 PM - 1:30 PM
1:30 PM - 2:30 PM
3:00 PM - 3:30 PM
Expo and Conference opening !
Main stage Keynote Speaker – Egypt Sherrod (HGTV) Palm Ballroom !
Panel: How to buy a preconstruction Condo unit in South Florida !
Awarding ceremony best booth, most liked exhibitor!
Floor plan
1ST FLOOR HALL D
18
122
$5.5K $5K
$5.5K $5K
$5K
125
$5K
127
$5K
129
222 224 226 228
$5.5K $5.5K $5.5K $5.5K
$5K
131
$5K $5.5K
221
230 322 324 326
$5.5K $5K $5K $5K
$5.5K $5K
223
229
231
330 332 422 424
$5.5K $5K $5K $5K
REAL ESTATE SERVICE
PROVIDERS
$5.5K $5K $5K $5.5K
428 430 432 522
$5.5K $5K $5K $5.5K
$5K $5.5K
321
323
329
331
421
$5.5K $5K
423
429
431
526 528 530 532
$5.5K $5.5K $5K $5K
$5K $5.5K
521
$5.5K $5K
523
529
531
622 624
$5K $5.5K
$5K
621
$5K $5.5K
623
625
503
501
718
716
710
605
708
706
603
704
702
601
700
$5K $5.5K
$5K
$5.5K $5.5K
$5K
$5K
$5K
720
$5.5K $5K
722
$5.5K $5.5K $5.5K $5.5K $5.5K
724
$5K $5.5K
609
726
$5K
$15.3K
NEW CONSTRUCTION PROJECTS
$15.3K
600
$14.3K
$14.3K
602
$15.3K
SOUTH ST
$14.3K
604
611
728
REAL ESTATE SERVICE PROVIDERS
505
$15.3K
608
$15.3K
509
$15.3K
610
$15.3K
$15.3K
$15.3K
$14.3K
$14.3K
$14.3K
$14.3K
511
613
730
727
725
719
- 20' X 20' BOOTH
717
715
- 10' X 10' BOOTH
713
711
- 5' X 10' BOOTH
$5.5K $5.5K $5.5K $5.5K
500
612
$14.3K
502
513
615
$5.5K $5.5K $5K
401
504
614
$14.3K
403
515
$15.3K
$16.3K
405
DESIGN DISTRICT
508
$15.3K
409
$15.3K
510
$15.3K
411
$15.3K
$15.3K
$15.3K
$14.3K
$14.3K
$14.3K
512
619
$16.3K
$16.3K
400
413
$14.3K
402
514
620
$15.3K
REAL ESTATE
SERVICE PROVIDERS
301
404
415
$14.3K
303
618
$15.3K
$16.3K
305
$14.3K
408
DOWNTOWN LN
309
$15.3K
410
$15.3K
311
$15.3K
$15.3K
$15.3K
$14.3K
$14.3K
$14.3K
$14.3K
412
519
$15.3K
$16.3K
300
313
$15.3K
302
414
$14.3K
304
315
518
REAL ESTATE
SERVICE PROVIDERS
201
$15.3K
$14.3K
203
MIAMI BEACH
308
$15.3K
209
$15.3K
310
$15.3K
$15.3K
$15.3K
$14.3K
$14.3K
$14.3K
$14.3K
$15.3K
$15.3K
NORTH MIAMI BEACH CT
211
205
419
$15.3K
$16.3K
200
312
$15.3K
202
418
$16.3K
101
204
213
$14.3K
103
314
$14.3K
105
$15.3K
208
$15.3K
$15.3K
$15.3K
$14.3K
$14.3K
$14.3K
109
215
$16.3K
100
210
$15.3K
INTERNATIONAL PROJECTS
REAL ESTATE
SERVICE PROVIDERS
1
102
111
319
$15.3K
$16.3K
2
104
212
318
REAL ESTATE
SERVICE PROVIDERS
3
113
$14.3K
4
214
$14.3K
5
115
$15.3K
$16.3K
6
219
$15.3K
$16.3K
108
7
218
REAL ESTATE
SERVICE PROVIDERS
8
$14.3K
110
9
BROWARD BLVD
10
$15.3K
112
11
$15.3K
12
$14.3K
$15.3K
114
13
119
$16.3K
$15.3K
14
120
$14.3K
$15.3K
$14.3K
118
$16.3K
15
$16.3K
$5K
$5K
$5K
$5K
$5K
$5K
$5K
$5K
124 126 128 130
$5K $5K $5K $5.5K
$5K
123
16
$3.5K $3.5K $3.5K $3.5K $3.5K $3.5K
$5K
121
REAL ESTATE
SERVICE PROVIDERS
$5K
17
707
705
703
701
FOOD AREA
997
1002
1003
999
1000
$25K
1001
2002
SPONSOR
SPONSOR
2000
$42K
MEDIA TABLES
SPONSOR
2003
8' TALL P & D
3' TALL P & D
SPONSOR
3000
5000
$58K
$125K
(21) TABLES
SHOW
ENTRANCE
C11
C8
C7
$6.5K $6.5K
C13
C6
C5
$6.5K $6.5K
COMMERCIAL
PROJECTS
34' X 73'
C4
C3
C2
MEDIA
ROOM
C1
Folded
Air Wall
$6.5K
C12
$6.5K $6.5K $6.5K $6.5K
C10
VIP
$6.5K $6.5K $6.5K
Folded
Air Wall
C9
$6.5K
C14
C15
$6.5K $6.5K $6.5K $6.5K $6.5K
C16
C17
C18
C19
CONFERENCE
ROOMS
CONFERENCE
ROOMS
CONFERENCE ROOMS
CONFERENCE
ROOMS
C20
Folded
Air Wall
T1
T2
T3
T18
T46
T19
T47
T20
T48
$2.5K
STAGE
Folded
Air Wall
T74
T75
T4
T5
$2.5K
T21
T49
T22
T50
$2.5K
T76
$2.5K
T77
T78
T23
T51
T79
T6
T7
T8
$2.5K
$2.5K
T24
T52
T25
T53
$2.5K
T80
T81
T26
T54
$2.5K
T82
T9
T10
T11
$2.5K
T27
T55
T83
T28
T56
T84
T85
T86
$2.5K
T87
T88
T29
T57
T31
T59
$2.5K
T32
T60
$2.5K
T89
T12
T13
$2.5K
T14
T15
T90
CONFERENCE
ROOMS
T33
T61
T34
T62
$2.5K
T91
T35
T63
T17
$2.5K
T92
T36
T64
$2.5K
T93
2ND FLOOR HALL D
MIAMI NEW CONSTRUCTION SHOW
T37
T65
T94
T95
CONFERENCE
ROOMS
Folded
Air Wall
OCTOBER 22-25, 2015
T16
GENERAL
REAL ESTATE BROKERAGES
$2.5K
$2.5K
$2.5K
$2.5K
T30
T58
T38
T66
T39
T67
T96
T40
T68
$2.5K
$2.5K
T41
T69
T97
T42
T70
T98
T43
T71
$2.5K
$2.5K
T44
T72
T45
T73
T99 T100 T101
Floor plan - Booth Prices
Floor plan - Booth Prices
Booth Price Includes: 1 table, 2 chairs, black back
drapes, Power outlet, Free WiFi, Complementary tickets,
Unlimited Promotion and Sales Opportunity
Media and Communication
Media Plan!
All online and printed avenues of media have
been utilized to achieve the best results.
Different media communication
campaigns have been established.
Direct Marketing
85% outreach of Direct Marketing to Domestic and
International visitors via email and utilizing professional
databases:
Direct Email
Social Media
From July 2015,
120,500 monthly
Newsletters to
inform our
audience and
strengthen
relationships.
Interact directly
with 250,000
Facebook,
Instagram,
Pinterest, Twitter
and LinkedIn
customers and
share relevant
information
about the show.
#MNCS2015
Database
Miami Association of
Realtors 37,000
member,
Florida Realtors
80,000 members
Databases from 60
countries Real estate
brokerages and
franchises, 460,000
members
Cooperating
partners like BASF,
ORB, MBCC, BREIA,
ABC
Print Media
7 Media partners
100,000 flyers.
50,000 Valet tickets
Magazine ads
2014
2015
2.5 Million FB impression 11.1 Million FB Impression
Media Plan!
Website
Website visitors
1,450-1,650
daily !
http://MiamiNewConstructionShow.com
Out Of Home - Billboard
Billboards were positioned months prior to the show to display the
creative AD that exemplified the Miami New Construction Show.
•  Multiple locations
•  Located off I-95
•  Placed in High-traffic neighborhoods
Out Of Home - Mobile
• 
• 
• 
• 
• 
Shuttles operates daily in a constant loop
More than 800,000 passengers a year
Fully wrapped shuttle back
Flyers distributed to passengers
Shuttles operates in frequently visited
areas
• 
• 
• 
• 
• 
• 
Mobile billboards take our ads directly to
our potential customers
Captures their attention through audio,
color, lighting and movement
Designated route that is very busy and
visible, near shopping malls, concerts and
conventions
Broadcast live advertisements to more
that 10,000 people daily
Golf cart advertisement in the
Miami Beach area
Transporting guest to the Expo
!
!
Out Of Home
Media Plan!
Magazines Advertising
14 Home and Lifestyle magazines are used
to brand the image for the show and the
sponsors by targeting Investors and Home
Buyers.
Radio coverage
for leading stations
Radio is the most effective advertising medium that can reach a
mass audience during the last two weeks before the show.
Substantial radio ads scheduled two weeks prior to the Show
In total, 1,933* radio spots aired, all together 43,110 seconds,
equivalent to 12 hours
of commercial time through 23 Radio
Channels.
• 
• 
• 
1,100!
30,000!
1,000!
20,000!
900!
10,000!
800!
0!
Clear Channels!
•  Mega 94.9
•  Y-100
•  MY 93.9
•  SBS
Local Radio Stations!
Air Time (sec)
Radio Spots
Our Radio Partners:
Radio spots!
Air Time!
*2015 monthly average
1,933 radio spots in total 43,110 seconds,
equivalent to 12 hours of commercial
time through 23 Radio stations
TV Advertisement
256 spots going to be aired in 7,680 seconds
Media Plan!
Newspapers Advertising
Daily newspaper advertising is used heavily
during the final two months before the
show.
Media Buy
60,000,000!
120,000,000!
111,196,000
50,000,000!
100,000,000!
40,000,000!
80,000,000!
Media Impressions
60,000,000!
Google Contextual!
Google Display!
FB R.O.N.!
Out Of Door!
Programmatic Buy!
Radio!
TV!
0!
Google Search!
20,000,000!
CRM!
10,000,000!
Newsletter!
40,000,000!
SMS!
20,000,000!
LinkedIn!
Media Plan!
30,000,000!
0!
Digital, Outdoor, TV, Radio, CRM and
Social Media outlets in total
111,196,000 impressions
0
Yahoo Finance
x
35,000
30,000
25,000
Value
15,000
10,000
5,000
400,000
350,000
300,000
250,000
200,000
150,000
100,000
50,000
0
36 media outlet in total 91,356,800
impressions
Impressions
x
Broadway World Online
x
Haute Living
AZO Build.com
NBC6.com
CBS Miami.com
Miami Herald
Miami Today
Brickell Magazine
SF Business Journal
Key Biscayne Magazine
City Biz List Online
City Biz List
20,000
Miami Beach News
SF Opulence Print
Entrpreneur Podcast
LUHHO
MB Chamber Newsletter
Value
Media coverage - PR
for leading affiliates
x 68,000,000
1,000,000