SAHIC 2014 reporte post evento-en

POST EVENT REPORT
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SAHIC, South American Hotel & Tourism Investment Conference
2014 POST EVENT REPORT
SAHIC at a Glance
SAHIC, the South American Hotel & Tourism Investment Conference, is the annual event of international level
aimed at promoting the Hotel and Tourism business and related Real-Estate industry projects in the region,
which has become a classic that continues to re-invent itself year after year.
This seventh edition has exceeded all expectations as the event was attended by nearly 350 executives and
investors from more than 20 countries around the world. Two days of intense work with meetings,
interactions, and opportunity creation, which highlighted the strong business climate prevailing in the
region.
Today, more than ever before, the success of SAHIC is also the success of the hotel, tourism, and related
real estate business industry.
SAHIC is the leading industry conference in South America.
Seven years demonstrate the commitment of the host countries
of the region to promote investment and the interest of the
industry for the opportunities to do business.
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SAHIC 2014
FACTS
2%
Chile
350
7%
Peru
4%
Otros
1%
UK
32%
Ecuador
7%
Brazil
Participants
BREAKDOWN
BY COUNTRY
8%
Argentina
20
8%
Colombia
29%
USA
Countries
55
2%
Construction/ Building/
Engineering
5%
Hotel operation
6%
Otros
24%
Hotel Chain /
Company
8%
Architecture/
Design/ Planning
International
Speakers
BREAKDOWN
BY INDUSTRY
9%
Investment/
Ownership
28
13%
Development
10%
Media
11%
Consultancy/Broker
Patrons and
Sponsors
10
2%
Mexico
11%
Tourism/Government
14%
Other
3%
Consultant/
Analyst/Associate
31%
Executive Director/
Managing Director/
Director/GM
3%
Middle Management
Media Partners
11
Supporters
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8%
Partner/ Owner/
Principal
12%
Chairman/
CEO/President
BREAKDOWN
BY JOB POSITION
15%
Senior Management/
CDO/ COO
15%
Executive Vice President/
Senior Vice President/
Vice President
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SAHIC 2014
VENUE
JW Marriott Hotel Quito
Ecuador
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SAHIC 2014
NETWORKING EVENTS
SAHIC is one of the most
important events for
investors and management
companies
Network, Learn & Make Deals
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SAHIC 2014
SPONSORS EXHIBITION
A great forum
to expose your
brand
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SAHIC 2014
TESTIMONIALS
Pierre Charalambides
Managing Partner
Dolphin Capital Partners
,,
SAHIC superó de lejos mis
expectativas.
Todo muy bien, y los
expositores y asistentes
de primer nivel.
Rodrigo Arróspide Benavides
Gerente Central Inmobiliario
Grupo Centenario
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,,
,,
,,
Jorge Melero
CEO
Libertador Hotels, Resorts & Spas
SAHIC is the place to be once a
year and recycle on the market
discussions and meet with the
right people in the industry.
Very sophisticated and selective
list of attendees. Such a high end
lodging event is a difficult
task in our region.
Paula Muniz
VP Development Brazil
Hilton Worldwide
,,
,,
Never before have we seen
such an array of Resort projects
in the Americas during what
we expect to be a very
interesting time in the cycle of
our industry - come and
find out all about them.
Felicitaciones por el
desempeño de la reunión
y a todo el equipo
que tienen detrás.
,,
,,
Marco Larrea
Principal
EDSA
,,
,,
Organizaron una gran
conferencia.
SAHIC en Ecuador ayuda
mucho a que el turismo
de alto nivel empiece a
tomar forma en mi tierra.
,,
Para enfrentar grandes
desafíos hay que conocer las
tendencias, proyectos y
jugadores que hacen negocios
en la región.
Joe Koechlin
Founder & Chairman
Inkaterra
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SAHIC 2014
HOSPITALITY AWARDS
Roland de Bonadona, CEO Accor Americas & Caribbean; Javier Pimienta, Managing Director Terranum
Hotels; Arturo García Rosa, President & Founder SAHIC; Jorge Melero Blanco, CEO Libertador Hotels
Resorts & Spa
Eric A. Danziger, President & CEO Hampshire
Hotels Management
Arturo García Rosa, President & Founder SAHIC Eric A. Danziger, President & CEO Hampshire Hotels
Management
2014 Hospitality Awards
Sofitel Montevideo Casino Carrasco & Spa (Best New Hotel of the Year 2014)
Terranum Hotels for the acquisition of Decameron Hotels & Resort (Deal of the Year 2014)
Jorge Melero Blanco, CEO Libertador Hotels Resorts & Spa (Hotelier of the Year 2014)
Eric A. Danziger, President & CEO Hampshire Hotels Management (SAHIC Inspirational
Hospitality Icon Award 2014)
•
•
•
•
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SAHIC 2014
20/20 SHOWCASE
During 20/20 Showcase 2014 interesting projects and innovative ideas were
presented before the audience, looking forward to connect the opportunities to
investors and find the proper partners to take them ahead.
The projects were:
• Royal Green Apartamentos and Hotel (Quito, Ecuador): 4 star hotel mixed used project, 100 rooms,
apartments and offices, with the architectural project of Carlos Ott. Estimated investment: hotel USD 11
MM, apartments USD 12 MM, offices USD 3 MM.
• International Branded Upscale Hotel (Lima, Peru): 200 rooms hotel to be managed by international
operator. Estimated investment: USD 30.3 MM.
• Convent Obra Vía Viceroy Cartagena (Cartagena de Indias, Colombia): 102 rooms, 15 cabanas.
Estimated investment: USD 80.7 MM.
• Heritage Houses (Quito, Ecuador): includes 3 heritage properties located in the Historic Centre: 1 top
category hotel, 1 top category hostel, 2 meeting rooms or restaurant for 200 people. Estimated investment
for each property: Casa Cadisán USD 1.06 MM, Casa Pérez Pallares USD 4.4 MM, Casa Mejia UDS 1.5 MM.
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SAHIC 2014
SOME OF OUR SPEAKERS
Jorge Melero
CEO
Libertador Hotels
Resorts & Spas
Eric A. Danziger
President & Chief
Executive Officer
Hampshire Hotels
Management
Craig S. Smith
President Caribbean
& Latin America
Marriott International
Javier Pimienta
Managing Director
Terranum Hotels
José Perez-Barquero
Flores
Vice President of
Latin America Development
NH Hotel Group
Arturo García Rosa
President & Founder
SAHIC
Mauricio Rodas
Mayor of Metropolitan
District of Quito
Brian D. Finerty
Senior Vice President
Equity International
Joel Eisemann
Edmundo Kronfle
Chief Development Officer
Chief Executive Director
The Americas
Oro Verde Hotels
InterContinental Hotels Group
(IHG)
Paulo Pena
President and Managing Director
Latin America & Caribbean
Wyndham Hotel Group
Eduardo Golin
Carlos Lara Aguilar
Director of Financing Investment Promotion Director
and Promotion
PRO ECUADOR
of Investments in Tourism
Ministry of Tourism of Brazil
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Osvaldo Librizzi
Co-president
Starwood Hotels & Resorts
Worldwide, Inc. Americas
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Orestes Fintiklis
Acquisitions Director
Dolphin Capital Partners
Patrick McCudden
Senior Vice President,
Real Estate and Development
Latin America
Hyatt Hotels Corporation
David Berg
Chief Operating
Officer
Carlson
Juliana Gómez Peláez
Executive Director
Foreign Investment
Proexport Colombia
Ary Krivopisk
CEO Brazil
FSA
Ted Middleton
Senior Vice President of
Development The Americas
Hilton Worldwide
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SAHIC 2014
SOCIAL NETWORK
601
1800
FANS
FACEBOOK
#SAHIC2014
51
new fans were added
between September 15
and 16 at the Fan Page
# SAHIC2014
21
people joined the LinkedIn
group between
September 15 and 16
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RT @QuitoTurismo: La ciudad que toca
el cielo nuevamente compite por el Oscar
del turismo que ya ganó en 2013
#VotaporQuito en http://t.co/…
If you are thinking about #Quito, #Ecuador,
here you can read a text about this amazing
city.
http://t.co/fzNKIxPkPE #tourism #cultur
Nos complace anunciar q @ZULNELEA,
Gerente General de Quito Turismo,
estará presente en #SAHIC2014.
http://t.co/JG95isEgC4 #hoteleriae
LINKEDIN VISITORS PROFILE
Followers - Seniority
25,9%
18,5%
17,6%
16,7%
7,4%
TWITTER
FOLLOWERS
Senior
Entry
Manager
Director
102
tweets were generated
from the account
SAHIC on day
September 15 and
16 (without RT)
61
tweets from third parties sent
tweets with Hashtag
# SAHIC2014 (without RT)
1781
Owner
sahic.com
were the total
number of followers
reached by
September 16 th
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SAHIC 2014
ADVERTISING
Print and digital publications
Gestión,
Ecuador,
August 20 th,
2014
El Comercio,
Ecuador,
August 25 th,
2014
Banner
Proexport
Banner
Perspective
Banner
SHP
Portafolio,
Colombia,
August 20 st,
2014
Abordo
Magazine,
Ecuador,
July, 2014
Banner
Hotel
Executive
The images of the ads and banners included in this report are a sample and do not represent the total number of pieces published
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SAHIC 2014
E-MARKETING
Website
www.sahic.com
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SAHIC 2014
PRESS
The images are displayed as a sample, and do not represent the total of the news published.
Complete coverage of the event is available on a separate file of this report called Clipping SAHIC 2014
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sahic.com
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SAHIC 2014
PRESS
The images are displayed as a sample, and do not represent the total of the news published.
Complete coverage of the event is available on a separate file of this report called Clipping SAHIC 2014
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SAHIC 2014
PRESS CONFERENCES
July 23, 2014 - Sheraton Quito
Press Conference to announce the launch of SAHIC in Quito.
The main media in Ecuador were invited as well as govermental authorities.
CAPTION: (from left to right) Ana María Correa - Directora de Inversiones, Secretaría de Desarrollo
Productivo y Competitividad Quito, Ecuador; Juan Carlos Holguín - Secretario de Desarrollo
Productivo y Competitividad Secretaría de Desarrollo Productivo y Competitividad Quito, Ecuador;
Arturo García Rosa - President & Founder, SAHIC; Luz Elena Coloma - Gerente General Quito
Turismo, Ecuador
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SAHIC 2014
PRESS CONFERENCES
September 16, 2014 - Press Room - SAHIC
Press Conference with hotel leaders
CAPTION: (from left to right) Roland de Bonadona - CEO Americas and Caribbean, Accor; David P. Berg Chief Operating Officer, Carlson; Ted Middleton - Senior Vice President Development of The Americas,
Hilton Worldwide; Arturo García Rosa - President & Founder, SAHIC; Pat McCudden - Senior Vice President
Real Estate and Development of Latin America, Hyatt Hotels Corporation; Joel M. Eisemann - Chief
Development Officer of The Americas, InterContinental Hotels Group (IHG); Laurent De Kousemaeker Chief Development Officer of Caribbean & Latin America Region, Marriott International; Osvaldo Librizzi Co-President of The Americas, Starwood Hotels and Resorts Worldwide; Paulo Pena - Wyndham Hotel
Group, President and Managing Director for Latin America
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SAHIC 2014
THANK YOU TO ALL OUR SPONSORS
Host Patron
Patrons
Platinum Sponsors
Gold Sponsors
Media Partners
Supporters
Becoming a SAHIC sponsor enables you to achieve a unique exposure for your Company to the major references and leaders in the global
industry. It is a great opportunity to interact with the most important industry executives and decision makers.
Have your brand featured in SAHIC, the Conference that attracts top investors, operators and developers from all over the world.
If you would like to find out more about how sponsoring SAHIC could help you achieve your business goals then please contact
Mariela Cababie mcababie@sahic.com
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