TRANSFORMING MARSEILLE

Transcription

TRANSFORMING MARSEILLE
EUROMÉDITERRANÉE Marseille, Mediterranean Eco-City:
Project Dynamics & Market Performance
MIPIM 2015
CBRE
CONTENTS
Part 1 Euroméditerranée: the Mediterranean EcoCity
Part 2 Euroméditerranée: an office market of international standing
Part 3 Analysis of the retail market
2
Part 1
Euroméditerranée: the Mediterranean EcoCity
Marseille: Economic, social and cultural acceleration
• Euroméditerranée is celebrating its
20th anniversary in 2015 and has
already helped transform the city by
developing, among other things, the
following for companies:
 France's 3rd largest business district;
 A media hub integrating a
comprehensive
entrepreneurial
support chain.
• With a mission to deliver
economic, social and cultural
development,
Euroméditerranée
is
significantly contributing to the
appeal and influence of the
City of Marseille:
 International business events;
 Internationally
recognised
infrastructures.
• Euroméditerranée has started planning the
170 hectares of its extension.
• The "EcoCité" project will start with a 60,000
sq.m pilot operation on a 2.4 hectare plot
located near EDF regional headquarters.
• This demonstration block will make it
possible to test eco-construction schemes
meant to be rolled out on a large scale in the
area of the planning project and throughout
the Mediterranean region.
A JOINT VENTURE BETWEEN THE STATE AND THE LOCAL AUTHORITIES, EUROMÉDITERRANÉE IS A PROJECT
OF NATIONAL INTEREST (“OIN”) WHICH SEEKS TO POSITION MARSEILLE AS ONE OF THE TOP EUROPEAN
CITIES.
"Marseille-Provence European Capital of Culture" in 2013
Marseille distinguished as the "2014 European city of the year" by the London
Academy of Urbanism.
Marseille named "2017 European Sports Capital"
Part 1:
OIN
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CBRE
The most important urban regeneration project in Southern Europe, involving
major public sector stakeholders
SCOPE
AMBITION
• 480 ha (1,200 acres) in the heart of the City of Marseille,
between the commercial port, the Vieux-Port district and
the TGV train station.
• To build a new "city within the city" in accordance with
key
sustainable
development
principles.
Euroméditerranée is an urban regeneration project as
well an economic, social and cultural development
initiative.
The Euroméditerranée project: key figures
Territory
Housing units
• New
• Renovated
480 hectares (1,200 acres)
+ 18,000
+ 6,000
Offices and business
+ 1,000,000 sq.m
Public infrastructures
+ 200,000 sq.m
Retail units
+ 200,000 sq.m
Parks and public areas
+ 40 hectares
Employment
+ 35,000
Inhabitants
+ 40,000
Investments
+ €7 billion
Part 1:
OIN
Source: Euroméditerranée
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MIPIM 2015
CBRE
Key projects…
AN EXTENSION FOR NEW
AMBITIONS
CITÉ DE LA MÉDITERRANÉE
4
1
ZAC (joint development zone): 60ha
and 443,000 sq.m buildable area
• 149,000 sq.m of office space
• 76,000 sq.m for retail & services
• 47,000 sq.m of public and private
facilities
• 2,250 housing units
• 50,000 sq.m hospital (600 beds)
169 ha
• +100,000 sq.m of retail space
• +500,000 sq.m of office and light
industrial space
• +14,000 housing units
• +100,000 sq.m of public facilities
• +14 hectares of green areas
• +20,000 jobs
• +30,000 inhabitants
4
BELLE DE MAI
JOLIETTE
ZAC (joint development zone): 22ha
(54 acres) and 300,000 sq.m of
constructed surface area
• 34,000 sq.m of retail and services
facilities
• 1,660 new/renovated housing
units
• 1 secondary school, 1 primary
school, 1 nursery school
2
1
5
2
SAINT CHARLES
6
6
ZAC (joint development zone):
15.2ha (38 acres) and 120,000 GEA
sq.m (gross floor area) planned
• 2,000 sq.m of retail space
• 20,000 sq.m making up the
university centre
• 3 ha of parks and green spaces
infrastructures including 1 school
group
• 500 new housing units
• 15,000 sq.m of hotel facilities
3
RUE DE LA RÉPUBLIQUE
3
1.1 km and 362,000 sq.m of new or
renovated surface area
• 80,000 sq.m of retail space
• 5,200 housing units
• 1,560 parking spaces
Part 1:
Scope
5 12 ha
• Media hub: 23,000 sq.m built
upon
• Heritage hub: 24,000 sq.m built
upon
• Entertainment hub: 25,000 sq.m
built upon
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… and environmentally responsible developments.
EXEMPLARY ACHIEVEMENTS CONSISTENT WITH A SUSTAINABLE DEVELOPMENT LOGIC
Les Quais d’Arenc
(2014 to 2020)
Mixed project combining offices, hotels,
holiday residence, retail units, luxury
housing units and car parks. 93,600 sq.m
constructed surface area including:
• Offices: 50,000 sq.m of multi-user
offices in accordance with international
standards: LEED, HQE, RT 2012
• Hotels and holiday residence: 24,500
sq.m
• Luxury housing units: 20,000 sq.m
• Retail units 2,000 sq.m
• Parking: 917 parking spaces
• 2,800 sq.m for quality-of-life services
(inter-company restaurant, etc.)
Investment: €450 million
Part 1:
Development
“Ilot 34”
(Delivered)
Mixed project including:
• Offices: 13,200 sq.m
• Housing units : 4,000 sq.m
and senior-citizen residential
unit: 4,000 sq.m
• Hotels: 3,900 sq.m
• Parking: 350 parking spaces
€42 million invested in works
Euromed Center
(2015 to 2017)
Les Terrasses du Port
(Delivered)
70,000 sq.m mixed project
including:
• Offices: 47,800 sq.m
• The 4-star Golden Tulip Hotel
and Business Centre: 210
rooms
• Cinema multiplex: 15 screens
and 3,000 seats
• Public car park: 846 spaces
• Park and gardens: 5,000 sq.m
Investment > €300 million
7
Regional shopping centre
including:
• 61,000 sq.m of retail units
• 190 shops and restaurants
Investment: €450 million
MIPIM 2015
CBRE
A 1st phase about to be completed…
INCLUDING THE "INHABITED PARK" OF THE ARENC DISTRICT
•
•
•
•
•
Approximately
A "Garden City" concept
Vast public areas planted with trees
Lush private plots opening onto public areas
Contrasting scales of construction
The expression of Mediterranean architecture integrating environmental concerns
2,700 housing
units planned
with 830 already
completed
Part 1:
Development
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CBRE
… 2nd phase in the planning stage, including the launch of the 1st ZAC (urban
development zone) and the model district: the "Allar" Mediterranean EcoCity (1/2)
ENVIRONMENTAL APPROACH INTEGRATING LOCAL
SPECIFIC CHARACTERISTICS: CLIMATIC, SOCIAL AND
ECONOMIC:
• Contributing to the metropolitan scheme and developing a
range of major facilities,
• Pursuing economic development, supporting social and
cultural transformation,
• Developing a "low-cost and easy-tech" sustainable
Mediterranean city model which can be replicated
throughout the Mediterranean rim,
• Promoting an innovative and "learning" city.
ZAC Littorale
• Housing units: 510,000 sq.m with 25% social housing and
15% price-controlled housing
• Tertiary: 115,000 sq.m
• Business/retail units: 43,000 sq.m
• Infrastructures: 34,000 sq.m
Part 1:
Development
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MIPIM 2015
CBRE
… 2nd phase in the planning stage, including the launch of the 1st ZAC (urban
development zone) and the model district: the "Allar" Mediterranean EcoCity (2/2)
FOCUS ON: THE ALLAR MODEL DISTRICT (60,000 sq.m):
• This laboratory for sustainable Mediterranean development will notably host community-based facilities, housing units
and offices with a bioclimatic architecture: low energy consumption and use of renewable energies including a seawater
loop. The most successful achievements will be duplicated throughout the extension.
• The building programme will include a hotel complex.
• A model block within the experimental territory for the development of digital services to local residents and businesses.
Part 1:
Development
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CBRE
Major facilities available soon
Part 1:
Development
Multimodal hub & park-and-ride facility for the Metro extension
The Aréna
Aygalades urban park - 14 hectares
Two seawater thermal exchange loops
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CBRE
The most accessible business hub in the south of France
WITHIN 20KM OF
THE MARSEILLE
PROVENCE
INTERNATIONAL
AIRPORT
MARSEILLE ST
CHARLES TGV
TRAIN STATION
IN THE HEART
OF THE
PROJECT
SCOPE
GRAND PORT
MARITIME DE
MARSEILLE
(MARITIME
PORT OR
GPMM)
•
152 routes and 32 scheduled airlines in 2015.
•
France's 1st long-haul network outside Paris in number of destinations (2
terminals, MP1 and MP2).
•
•
•
•
8.2 million passengers in 2014 (3rd outside Paris).
MP2 (low-cost terminal): traffic rose +3.7% between 2013 and 2014.
53,345 tonnes of cargo in 2014 (1st outside Paris).
Direct link to the Euroméditerranée central business district in 20min:
 TER (regional express) train: 63 journeys per day;
 Buses/shuttles: departure every 15min.
•
•
•
France's 2nd largest train station outside Paris in terms of passenger traffic.
Over 11.5 million passengers in 2013.
Within 2 Metro stops and 1 TER/commuter train stop of the heart of the business
district.
•
•
France's no. 1 cruise port: 1,315 million passengers in 2014 (+11% /2013).
1.4 million passengers expected in 2015 and a long-term target of 2 million
cruise passengers per year.
In 2014, GPMM was the no. 1 French port, the no. 2 Mediterranean port and the
no. 4 European port and the 41st largest international port in terms of total freight
traffic with 85,997,000 tonnes of freight handled.
•
PUBLIC TRANSPORTATION WITHIN EUROMÉDITERRANÉE: JOURNEY TIMES KEPT TO A MINIMUM
Directly connected to 3 motorways to Spain,
Italy and Northern Europe:
A55, A50 and A7.
Tramway - line 2
Part 1: Accessibility
Numerous bus lines
Metro - lines 1&2
TER train station
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MIPIM 2015
CBRE
Marseille one of the TOP 4 European telecom hubs and networks with
London, Amsterdam and Frankfurt
• Marseille is the single point of entry for underwater fibre-optic telecommunications cables
linking France to Singapore and Shanghai through Asia, the Middle East, North Africa and
Europe.
SEA-ME-WE 4
SEA-ME-WE 5
AAE1
Thanks to sizeable
investments, Marseille
plays a major role in the
area of telecom and
Internet connections,
acting as a hub between
Europe, Asia, Africa
and the Middle East.
• A data storage infrastructure worthy of a European capital with a varied supply of international
data centres.
"Marseille has become a reputable city for the distribution of digital media content and for
Cloud computing solutions, the perfect environment for developing Europe's major new
telecom hub" Fabrice Coquio, CEO of Interxion France
• A territory of talent (engineers, developers, technicians) at an attractive cost
• The American video-on-demand giant Netflix chose to produce a series entitled "Marseille" to
mark its installation in France and Europe. (Les Echos, 03/11/2014)
THEY CHOSE MARSEILLE AND ITS REGION
*ranks cities based on their "provision of advanced producer services such as accountancy, advertising, banking/finance, and law".
Part 1: Accessibility
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CBRE
Aix-Marseille is part of the French digital team
• 40,000 salaried employees, 7,000 companies and €8 billion in turnover
• Complementary areas of expertise: software and services, e-tourism and e-commerce, content and
cross-media production, micro-electronics and NFC, etc.
• The most recent OECD report ranked Aix-Marseille as the 18th most innovative city in Europe before
Barcelona (56th), with the second-highest employment growth among European urban areas (Dec.
2013)
Aix-Marseille, an
ecosystem awarded
the "Métropole
French Tech" label
on 12 November
2014
• Euroméditerranée, a territory of experimentation for an intelligent, sustainable Mediterranean
city
• Marseille Innovation, an incubator for innovative businesses, has been supporting start-ups for over 20
years. The Belle-de-Mai incubator is dedicated to digital media.
• The Belle-de-Mai incubator, the only national incubator dedicated to multimedia
• P/Factory, a private accelerator of digital start-ups, arising from the Provence Business Angels network
(Nov. 2014)
• Appcubateur, an acceleration programme dedicated to the development of multi-screen applications
sponsored by Stardust, a mobile testing specialist
THEY SUPPORT START-UPS IN THE EUROMEDITERRANEE AREA
Part 1:
Innovation
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CBRE
Euroméditerranée enhances the appeal of the Marseille city centre by
developing its housing supply
• 5,000 new arrivals to Marseille per year since 2006.
• Preserved social and generational diversity:
• Construction of residences for students and senior citizens.
• Since 1995, Euroméditerranée achievements have included:
• Approximately 4,000 new housing units (20% of the total offer planned in terms of new
accommodation).
• Approximately 3,400 renovations.
• Ultimately 50,000 new residents within the area.
H99 – Constructa
(2017)
Part 1:
Housing
Renovation: Rue de la République - Joliette
Cœur Euromed – Bouwfonds Marignan (2015)
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MIPIM 2015
Renovation: Joliette
M5 housing units
CBRE
A new drive for tourism in Marseille
A SURGE IN EVENTS AND BUSINESS
TOURISM
TOURISM IN THE CITY OF
MARSEILLE
STEADILY INCREASING
NUMBER OF CRUISE
PASSENGERS
•
•
•
•
•
Within the top 10 French cities in terms
of conferences and trade shows (ICCA2012 rankings).
Business tourism generates nearly €150
million in economic spin-off.
Events of international calibre (2012
World Water Forum, Sea Trade Med
•
•
•
•
•
Cruise and Superyacht Convention).
2013 European Capital of Culture.
Hosting international sporting events
(Tennis Open 13, Euro 2016, candidate
for 2017 European Sports Capital).
Natural tourist assets (Calanques Natural
Park, GR13 hiking trail etc.).
•
10 million visitors for
Marseille Provence in 2013:
best ever performance for a
European Capital of
Culture.
330,000 delegate days in
2014 (stable versus 2013).
Approximately 1/3 of the
hotel accommodation in 4*
and 5* categories.
France's only city with
growing hotel occupancy
rates (2013).
•
•
•
•
1,315 million passengers
in 2014 (+11% compared
with 2013).
Passenger volume of
more than 8.8 million
since the resurgence of
cruises in 1996.
458 stopovers.
€111 million invested
over 20 years (19962016).
Annual economic spinoff: €160 million for
Marseille and the
surrounding area.
interviewed claim to be
satisfied and would
recommend the destination
La Provence
newspaper, February
2014
‘Allure of the Seas’ arriving in Marseille
MuCEM
Part 1:
Tourism
98% of the tourists
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CBRE
Restructuring and upscaling of the hotel accommodation
Inauguration of the Intercontinental Marseille 5-star hotel
in a listed 18th century building
B&B Hotels - Euroméditerranée
IN MARSEILLE:
Suite Novotel & IBIS Hotel - Euroméditerranée
HOTEL ACCOMMODATION IN THE
EUROMÉDITERRANÉE district
• Hôtel Dieu: No. 1 luxury hotel in Marseille.
• The 1st stone of the Golden Tulip**** hotel was laid in the new
Euromed Center living facility (June 2014).
• 5.6 million nights were booked in 2013 in Bouches-du-Rhône (+8%
compared with 2012)
• 1,735 rooms in 4* and 5* categories in Marseille.
• Marseille currently offers France's most modern hotel facilities.
• Looking forward to 2020: convention/event centre which can
accommodate 15,000 people (ARENA).
Part 1:
Hotels
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CBRE
Culture and leisure
Silo
1
5
Departmental
Archives and Library
6
Regional Contemporary
Art Collection (FRAC)
7
Tower - Panorama
8
Vieille Charité
9
Villa Méditerranée
5
7
1
Joliette
Minoterie Theatre
2
2
Belle de Mai
6
Regards de Provence
Museum
3
8
St Charles
Rue de la république
3
MUCEM &
Fort Saint Jean
Part 1:
Culture
4
4 9
4
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CBRE
A quality education hub in the Euroméditerranée district
AIX-MARSEILLE
UNIVERSITY
KEDGE BUSINESS
SCHOOL
EMD, SCHOOL OF
MANAGEMENT
EPITECH
ESPI GROUP
• France's no. 1 university
with more than 70,000
students including a
campus within the
Euroméditerranée
district.
• The La Joliette Campus,
an area dedicated to
businesses, hosts
programmes for
Entrepreneurs and
Managers (MBA).
• Relocation to the
Euroméditerranée
district in 2012 (capacity
of 2,000 students).
• The school is in the
Euroméditerranée area
and is home to 120
students.
• The Ecole Supérieure des
Professions Immobilières
(ESPI or School of Real
Estate Professions) has
been established in the
Euroméditerranée area
since 2012.
Upcoming developments: strengthening of the university centre in the St Charles ZAC (joint development zone), development of AMU (Aix-Marseille
Université) sectors, an inter-university library, a research laboratory, likely establishment of the IMVT (Institut Méditerranéen de la Ville et des Territoires
or Mediterranean Institute of Cities and Territories)
Kedge Business School – La Joliette Campus –
Euroméditerranée (Continuing education and MBA)
EPITECH - Euroméditerranée
Part 1:
Education
EMD: School of Management – Euroméditerranée
A range of education/training services consistent
with the needs of the populations and businesses
Aix-Marseille University
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CBRE
The largest city centre business district in Southern Europe
Les Docks
Euromed Center
La
Marseillaise
Le Silo
THE EUROMÉDITERRANÉE BUSINESS DISTRICT IS:
• 4,500 businesses and 35,000 jobs directly within the district.
• 84% of the city's tertiary jobs.
• 7 major areas of activity: real estate/building & public works, banking and
insurance, logistics/transport, mobile and multimedia industries, business
services, culture, tourism.
• Managers (43%) and university graduates are strongly represented (68% with
at least a 2-year degree).
• Platform of services to support businesses.
• Attractive hub for foreign operations (PACA - Provence-Alpes-Côte d'Azur:
France's 2nd region for FDI - Foreign Direct Investment).
CMA CGM tower
Part 1:
Businesses/jobs
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MIPIM 2015
CBRE
A territory already chosen by national and international companies,
including…
BANKING / INSURANCE /
FINANCIAL SERVICES /
CONSULTANCY
HEALTHCARE
GREEN GROWTH / REAL ESTATE /
DEVELOPMENT
ICT / MEDIA
INTERNATIONAL TRADE /
TRANSPORT
TOURISM & LEISURE
FRENCH INTERNATIONAL
AGENCIES
MARSEILLE GIANTS INTENT ON
TAKING ON THE WORLD…
•
•
•
CMA-CGM: worldwide leading
container shipping group headed
by Jacques Saadé (€13 billion
turnover, employing 18,000 staff).
SNEF: electrical and HVAC
engineering (10,000 staff and
turnover of nearly €1 billion).
Sodexo: world leader in catering
services created by Pierre Bellon
(420,000 employees and a
turnover of €18 billion).
…they
are
located
in
Euroméditerranée district.
Part 1:
Businesses/jobs
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MIPIM 2015
the
CBRE
An award-winning territory
"2013 EUROPEAN CAPITAL OF CULTURE"
The Allar block, 2014
Housing
and
Territory
Award
Part 1:
Winners' list
"2014 EUROPEAN PRIZE FOR
URBAN PUBLIC SPACE" for
the
redevelopment
of
Marseille's Vieux-Port awarded
by
seven
architecture
institutions
Voûtes de la Major restoration team,
winner of the "GESTE D'OR" award
in 2014 during the Heritage Show at
the Louvre
honoured at MAPIC 2014 in
the
"BEST URBAN PROJECT"
category
"2014 EUROPEAN CITY OF THE YEAR AWARD"
presented by the London Academy of Urbanism (jury of
500 urban specialists) – URBANISM AWARDS
The Council of Europe awarded its 2015
Museum Prize to MuCEM
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MIPIM 2015
"2017
EUROPEAN
CAPITAL"
CBRE
SPORTS
Summary of the assets of Marseille and the Euroméditerranée district
ECONOMY
DEMOGRAPHICS
PROPERTIES AVAILABLE (ULTIMATELY)
•
•
•
•
•
•
•
France's 3rd largest economic region.
France's no. 1 sea port within the
Networks of excellence: business services,
aeronautics, new technologies, logistics,
telecommunications.
microelectronics,
multimedia,
healthcare/medicine,
biotechnologies, maritime (tourism, freight).
•
Within France's 2nd largest city with a
population growth exceeding the national
average.
The objective of the district is to
accommodate 40,000 new residents.
1,000,000 sq.m of offices.
200,000 sq.m of retail space.
24,000 new/renovated housing units.
LOCATION / ACCESSIBILITY
HIGHER EDUCATION
LIVING ENVIRONMENT
•
•
•
•
•
•
An ideal location in the heart of Marseille.
Near the Marseille-Provence international
airport.
In the heart of a multimodal network.
Part 1: Conclusion
•
France's no. 1 university within the
Grandes écoles meeting the needs of
businesses (EMD, School of Management,
Kedge Business School, EPITECH, ESPI,
etc.)
23
300 days of sunshine per year.
Mediterranean Sea.
MIPIM 2015
CBRE
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MIPIM 2015
CBRE
Part 2
Euroméditerranée: an office market of international standing
Characteristics of the investment market
Office take-up Euroméditerranée: a strategic and prized location
OFFICE TAKE-UP EVOLUTION (IN M²)
2012
2013
2014
160 000
140 000
Marseille
Take-up (sq.m)
88,000
68,000
90,000
128.000
Aix-Marseille average: 120,000 sq.m
120 000
100 000
90.000
80 000
New/Refurbished
proportion
30%
26%
63%
60 000
52.500
40 000
Euroméditerranée
20 000
Take-up (sq.m)
New/Refurbished
proportion
29,000
25,000
52,500
60%
74%
77%
0
2007
Aix-Marseille
The total property stock within the entire
Euroméditerranée district is approximately
550,000 sq.m, and approximately 375,000
sq.m for the central business district of La
Joliette.
2008
2009
2010
2011
Marseille
2012
2013
2014
Euroméditerranée
TAKE-UP
WITHIN
EUROMÉDITERRANÉE
REPRESENTS
APPROXIMATELY
60%
OF
MARSEILLE'S TOTAL TAKE-UP AND AN AVERAGE
OF 30% OF TOTAL TAKE-UP FOR THE LAST 10
YEARS.
Best year for Marseille since 2007 and
record-breaking year for Euroméditerranée.
Source: CBRE
*Geographic scope of analysis: Marseille
Part 2:
Tertiary
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MIPIM 2015
CBRE
Rental values in the Euroméditerranée district are stable despite the economic
crisis
RENTAL RATES BY SECTOR (IN € EXCL. VAT EXCL. CHARGES/
SQ.M/YEAR)
nd
2
Euroméditerranée
hand
New and
Refurbished
RENTAL RATE EVOLUTION IN MARSEILLE (IN € EXCL. VAT EXCL.
CHARGES/SQ.M/YEAR)
PRIME RENTAL VALUE EVOLUTION
350 €
300 €
300 €
180-250
250-300
250 €
Marseille Prado
160
235
200 €
Marseille Capelette
140
170
150 €
Marseille East
120
150
100 €
Marseille North
130
170
50 €
Aix Centre
180
200
Aix Les Milles
110
155
210 €
215 €
220 €
270 €
250 €
0€
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Condition
Premium rental rate = Euroméditerranée
rental rate
Euroméditerranée is the reference sector for premium rental rates at €300 excl. VAT
excl. charges/sq.m/year.
A wide variety of new and second-hand rental offers and values.
*Source ndlr
Source: CBRE
Part 2:
Tertiary
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MIPIM 2015
CBRE
Tertiary market analysis
A diversity of rental values: A sampling of take-up values within the
Euroméditerranée central business district
Euromed Center SMC
478 sq.m
€265/sq.m in 2014
€275/sq.m
Les Docks
Les Docks: Notary's office
118 sq.m - €240/sq.m in
2013
€265/sq.m
€260/sq.m
Grand Large – PACA region
1,129sq.m - €220/sq.m in
2014
L’Angle: Generali (extension)
324sq.m - €190/sq.m
in 2013
€300/sq.m
€240/sq.m
€235/sq.m
La Marseillaise NC
NC sq.m - 300
€/sq.m in 2014
€220/sq.m
Urban Center
Pole Emploi PACA
579 sq.m - €170/sq.m in 2014
€210/sq.m
La Marseillaise CUMPM
16,000sq.m - €275/sq.m in
2012
€190/sq.m
€180/sq.m
Les Docks NC
900 sq.m - €260/sq.m in
2014
€170/sq.m
€140/sq.m
Cap Azur - UASC
422sq.m - €235/sq.m in 2014
BLOCK 34 - CPAM
4,589sq.m - €210/sq.m in
2013
Le Schuman
AISMT
249sq.m - €140/sq.m in 2013
Rue de la République
Systra
297sq.m - €180/sq.m in 2013
Part 2:
Tertiary
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MIPIM 2015
CBRE
Immediate supply being modernised in the Euroméditerranée area
• Immediate supply within the Euroméditerranée district currently represents approximately 25% of that
of Marseille.
• Vacancy rate < 2% for new properties in the central business district of La Joliette,
Euroméditerranée.
EVOLUTION OF THE IMMEDIATE SUPPLY OF OFFICES IN THE
AIX/MARSEILLE METROPOLITAN AREA (IN SQ.M)
250 000
2012
2013
2014
Marseille
200.000
200 000
Immediate supply
140,000
147,000
120,000
New/Refurbished
proportion
20%
17%
9.80%
6.09%
6.36%
5.20%
Immediate supply
15,000
30,000
32,000
New/Refurbished
proportion
40%
14%
21%
3.00%
6.00%
5.80%
150 000
120.000
Vacancy rate
100 000
Euroméditerranée
Vacancy rate
50 000
32.000
0
2007 2008 2009 2010 2011 2012 2013 2014
Aix-Marseille
Marseille
Euroméditerranée
Source: CBRE
Part 2:
Tertiary
29
MIPIM 2015
CBRE
Euroméditerranée: 2nd largest regional investment market*
2/3 of the entrepreneurs who know
about the Euroméditerranée project
have confidence in how Marseille's
economic
environment
is
developing.**
Widespread optimism amongst:
• 86% of regional companies
• and 77% of the companies from
North Africa.**
Euroméditerranée:
reference
"Premium" rental rates on the scale
of the city.
* Behind Lyon's Part Dieu market
** Source: AGAM (Urban Planning Agency of the Marseille Metropolitan Area), Dynamiques Métropolitaines
Source: CBRE
Part 2: Investment
30
MIPIM 2015
CBRE
A favourable tertiary investment market in 2014
BREAKDOWN OF COMMITMENTS BY TYPE OF ASSET IN 2014
Healthcare
Light
4%
industrial
& logistics
20%
AMOUNT INVESTED IN OFFICES
350
300
250
330
300
320
270
245
150
Retail 10%
240
190
200
Offices 65%
320
300
110
100
95
70
50
60
40 30
20
50
65
50
40
40 35
0
2007
2008
Aix-Marseille
2009
2010
2011
2012
Marseille
2013
2014
Euroméditerranée
•
An amount invested that more than doubled in 2014 in the Bouches-du-Rhône département (logistics, business
premises, clinic and tertiary; €220 million in 2013 and €490 million in 2014)
•
Historic tertiary investments reached in Marseille since 2007:
• In 2014, office investments amounted to approximately €320 million within the Aix-Marseille metropolitan area (nearly
100% of the total amount invested is located in Marseille).
•
A declining "premium"* rate of return in Euroméditerranée: 5.75%*
•
An investment cycle that has picked up: a record-breaking year for Euroméditerranée since 2007.
€
€
€
Source: CBRE
* Well-located properties, leased under normal market conditions; rates partly established on valuers’ estimates
Part 2: Investment
31
MIPIM 2015
CBRE
Significant office transactions recorded in the Euroméditerranée district
over the past 4 years
Year
Programme
Total surface
area
Seller
Buyer
2014
Urban Center
3,800 sq.m
(copro)
AGIR
Moor Park
Condition
Purchase price
New
€11 million
Rate of return:
8%
2014
La Marseillaise
35,000 sq.m
Constructa
CEPAC / CDC
2T2018
€180 million
Rate of return:
6%
(estimated)
2014
Europrogramme
14,200 sq.m
CBRE Global
Investor
Primonial Real
Estate Investment
Management
2nd hand
€48 million
2012
Balthazar
10,000 sq.m
Caisse
d’Epargne
La Mondiale AG2R
New
€47 million
2011
Cap Azur
5,983 sq.m
(excluding
archives)
BNP Paribas
immobilier
Promotion IE
La Française AM
New
€21 million
2011
Grand Large
13,840 sq.m
IVG
Foncière Massena
2nd hand
€54 million
2011
Espace Gaymard
10,600 sq.m
Union Investment
PERIAL
(Scpi PF02)
2nd hand
€42 million
2011
MSquare
8,750 sq.m
REAL IS
New
€35 million
TMW Pramerica
Reinvestors
Source: CBRE
Part 2: Investment
32
MIPIM 2015
CBRE
Main new office developments in the Euroméditerranée district
2018:
La Marseillaise
(35,000 sq.m)
2017 and
later:
Allar Block
(30,000
sq.m)
2017:
Hermione and
Floréal at
Euromed
Center
(24,163 sq.m)
2016: Calypso
at Euromed
Center
(9,721 sq.m)
2017
2017: Euromed Station
(13,590 sq.m)
2016
2015:
Astrolabe at
Euromed
Center
(14,000 sq.m)
Part 2:
Future supply
2017: Block 3C Nord
(8,200 sq.m)
2016: Les Balcons des
Arts (1,250 sq.m)
2017: Block 3C Sud
(7,411 sq.m)
2018
and
later
2018: Desbief:
(6,000 sq.m)
2017:
Boulevard
des Dames
(8,000 sq.m)
2015
33
MIPIM 2015
CBRE
Evolution in terms of new office supply:
The supply within the Euroméditerranée district is gathering momentum
CERTAIN AND LIKELY EVOLUTION OF THE NEW
OFFICE SUPPLY (SQ.M)
120 000
Approximately 75% of Marseille's
new office supply for 2015 will be
located within the Euroméditerranée
district.
100 000
90 600
80 000
60 000
Within the next 3 years, more than
85% of Marseille's new office supply
will be located within the
Euroméditerranée district
40 000
20 500
20 000
11 000
0
2015
Marseille
2016
2017 et +
Euroméditerranée
Source: CBRE
Part 2:
Future supply
34
MIPIM 2015
CBRE
Euroméditerranée: a record-breaking year in 2014
EUROMÉDITERRANÉE'S MAJOR ASSETS
A market considered by investors to be the 2nd largest
tertiary investment hub behind
La Part Dieu (Lyon)
City centre location with an excellent transport network
(international airport, maritime terminal, TGV & TER trains,
Metro, Tramway, Buses)
The sector benefits from an existing supply and ambitious
programmes of nearby retail (Rue de la République,
Terrasses du Port, Voûtes de la Major, Les Docks) and
cultural infrastructures (MuCEM, Villa Méditerranée, FRAC,
Regards de Provence Museum etc.)
Recent property stock: almost all buildings are less than 10
years old
Low vacancy rate
Recent extension of the scope, making it possible to
continue developing a tertiary supply adapted to the
evolving demand of investors and users
2014: A HIGHLY FAVOURABLE YEAR FOR EUROMÉDITERRANÉE
Take-up: record-breaking year for
Euroméditerranée which represents
approximately 60% of Marseille's
total take-up
Vacancy rate < 2% for new
properties in the central business
district
of
La
Joliette,
Euroméditerranée.
Within the next 3 years, more than
85% of Marseille's new office supply
will
be
located
within
the
Euroméditerranée is the reference
sector for premium rental rates at
€300
excl.
VAT
excl.
charges/sq.m/year.
Investments: a record-breaking year
for Euroméditerranée since 2007.
A declining premium rate of return in
Euroméditerranée: 5.75%
Part 2:
Tertiary
35
MIPIM 2015
CBRE
Comparative analysis of the tertiary market (comparable regional cities)
Immediate supply on an international
scale (in thousand sq.m)
Take-up on an international scale (in
thousand sq.m)
600
1 800
1 600
500
1 400
400
1 200
1 000
300
800
600
200
400
100
200
0
0
2009
2010
2011
2012
2013
2014
Over the past 6 years, Marseille has managed to keep its
stock of vacant surface areas under control
2009
2010
2011
2012
2013
2014
Marseille: low but stable transaction volumes due to the
restricted supply
Source: CBRE
Part 2: Comparison
36
MIPIM 2015
CBRE
Theoretical time required to sell the
property stock (in years)
Vacancy rate on an international scale
IMMEDIATE SUPPLY/TAKE-UP RATIO (ANNUAL AVERAGE OVER
THE 2008-2014 PERIOD)
AVERAGE VACANCY RATE 2008 – 2014
4
25%
3
20%
2
15%
10%
1
5%
0
0%
Marseille: office stock sold in 2 years over the 2008- 2014 period
(average for the sample examined: 3 years)
Marseille has the 3rd lowest vacancy rate on average over
the 2008 - 2014 period
Source: CBRE
Part 2: Comparison
37
MIPIM 2015
CBRE
Future new office supply on an
international scale (in thousand sq.m)
"Premium" rate of return on an
international scale
FUTURE NEW OFFICE SUPPLY LOOKING FORWARD
TO 2016
2008 – 2014
450
9%
400
8%
350
7%
300
250
6%
200
5%
150
4%
100
3%
50
0
Barcelone
Marseille, a secure market (low vacancy rate and rise in
market rental values), proposes attractive rates of return.
Hambourg
Lille
Lyon
Marseille
Milan
Manchester
Toulouse
The shortage of new office supply will continue in the medium
term.
Source: CBRE
Part 2: Comparison
38
MIPIM 2015
CBRE
Part 3
Analysis of the retail market
Retail market analysis
A steadily increasing number of retail units within the Euroméditerranée
district
IN MARSEILLE
•
•
•
•
•
•
HYPER CITY CENTRE
14,600 retail units
1.1 million sq.m of sales area
46% of the department's retail premises
Catchment area covers a population of 1.6 million
Turnover: €3.8 billion
Primark has chosen Marseille for its 1st French branch.
• 4,800 retail units, of which 18% are national
/international retail brands
• €600 million turnover
• Number of stores has doubled in 10 years
• Increased footfall (+11% between 2008 and 2013)
EUROMEDITERRANEE : A GROWING OFFER WITH NEARLY 700 STORES (LOCAL, MASS MARKET AND LUXURY)
• Les Terrasses du Port opened in May 2014 with 190 stores and restaurants including the region’s first branches of UNIQLO
and SKETCHERS, and the first new PRINTEMPS to be opened outside of Paris in 32 years (6,000 sq m). The following
brands are also present: KUSMI TEA, PUYRICARD, MICHAEL KORS, PELLEGRIN & FILS, PYLONES, PANDORA,
BERENICE, HUGO BOSS, CARMEN STEFFENS, DESIGUAL, THE KOOPLES, LITTLE MARCEL, MAJE, SUPERDRY,
COMPTOIR DES COTONNIERS, YVES ROCHER, CITADIUM, GUESS, QUICKSILVER, DALLOYAU, LE ROY RENÉ,
MASMOUDI, etc.
• Les Halles de la Major opened in September 2014 in the Voûtes de la Major: France’s second biggest retail complex
located under a historic monument, after the Carrousel du Louvre.
Part 3: Retail units
40
MIPIM 2015
CBRE
Retail: an attractive market in terms of investment
The retail market manages to stand out in Marseille due to significant transactions like Les Voûtes de la
Major in 2012 and the former Virgin megastore in 2014. Large-scale operations include the Terrasses du
Port, opened in May 2014, and other projects currently under construction such as Le Prado or the fitting
out of the ground floor of Les Docks Marseille.
RECENT INVESTMENT REFERENCES (RETAIL) IN MARSEILLE
Date
Address
Buyer
2014
Boulevard
Michelet
Klépierre (60%) &
Type of retail
unit
Surface
area
Price
Miscellaneous
Shopping centre
23,000 sq.m
Confidential
Available 2nd
semester 2017
Carrefour (40%)
2014
Avenue de la
Canebière
Fiducial
High street shop
1,000 sq.m
>€2 million
100% leased, 6
years fixed term
6.75% rate
2014
Rue Saint Ferréol
(former Virgin)
Gérard Hibert Holding
High street shop
5,000 sq.m
€20 million
(estimated)
100% vacant
2012
Voûtes de la
Major
Midi Patrimoine
Shopping centre
7,200 sq.m
€25 million
(estimated)
Off-plan
purchase
(2nd quarter of 2014)
2012
Rue Euthymenes
Rue Fortia - Quai
Rive Neuve
Adyton
High street shop
800 sq.m
NC
100% leased
2012
Rue de Rome
SCPI Immorente
High street shop
90 sq.m
€0.63 million
100% leased
5.44% rate
2011
Rue Saint Ferréol
Shamrock Marseille
High street shop
4,706 sq.m
Confidential
100% leased
5.50% rate
2011
Rue Saint Ferréol
Société Immobilière et
Financière Euro Méditerranée
High street shop
2,000 sq.m
€15 million
(estimated)
100% leased
41
Source: CBRE
41
MIPIM 2015
CBRE
Retail: a broad spectrum of rental values
Marseille has undertaken a large number of renovation and district upgrade projects:
 Speculative launch of 2nd part of Rue de la République will create new opportunities. A 4 star hotel belonging to the NH
Hotels group will open at the corner of Boulevard des Dames.
 Rue de Rome will be fully upgraded when the new tram service is launched in spring 2015.
 La Canebière is gradually being revamped. The 4 star hotel and gastronomic brasserie due to open by 2017 should
give the street a more upmarket image. Also, Monoprix is to lease 1,000 sq m at the top of La Canebière.
MARSEILLE RENTAL VALUES
Location
Rental values excl. taxes and
charges per sq m per year
Main shopping streets
n°1 "Premium"
€1,200 - €1,700
Rue St Ferréol, Rue Paradis
n°1
€600 - €1,200
Rue de la République, Rue Grignan
n°1 b
€400 - €650
Rue de Rome, La Canebière
n°2
€350 - €450
Rue Vacon
Shopping centre
€700 - €1,500
La Valentine, Les Terrasses du Port
Outskirts
€200 - €300
€600 - €900
Plan de Campagne
Avant Cap
*Source: CBRE
42
MIPIM 2015
CBRE
Retail: Euroméditerranée's broad offering
Les Voûtes de la Major
Rue de la République
43
Les Docks
MIPIM 2015
CBRE
Opening of Euroméditerranée's Terrasses du Port in May 2014
LE PRINTEMPS: 32 YEARS AFTER OPENING THEIR LAST STORE OUTSIDE PARIS, THE COMPANY CHOOSES
EUROMÉDITERRANÉE'S TERRASSES DU PORT AS THEIR NEW SITE.
• 61,000 sq.m
(FLG); 141
chains (excluding food chains)
consisting of 86% national and
international chains (including
Printemps)
• Uniqlo: 1st store in the region
• 2,000 people recruited (90%
unlimited-term contracts)
• Sold in 2010
• €450 million (total investment)
• 13 million visitors in the 1st
year and 15 million expected
per year for the next two years
• Turnover of €350 million
(planned)
• Customer satisfaction rate:
96%
Source: CBRE
44
MIPIM 2015
CBRE
Inauguration of Euroméditerranée’s Les Halles de la Major in September 2014
LES VOUTES DE LA MAJOR: FRANCE’S SECOND BIGGEST RETAIL COMPLEX LOCATED UNDER A HISTORIC
MONUMENT, AFTER THE CARROUSEL DU LOUVRE.
Voûtes de la Major food service team , winner of the "GESTE D'OR" award in 2014 during the Heritage Show at the Louvre
• 7,200 sq m devoted exclusively to Provencal
specialities (Fragonard, L’Espérantine, etc.)
• Les Halles de la Major : 700 sq m and 12
stalls, devoted exclusively to the catering
industry
• 750 parking spaces nearby
• 2,600 sq m of hanging gardens
• 25 m wide pavement between the shop
windows and the coast road
• 100 to 150 jobs expected
• Investment: €25 million
• 80% of the premises sold or
leased
Source: CBRE
45
MIPIM 2015
CBRE
More examples of new and future Euroméditerranée developments
RETAIL PREMISES ON RUE DE LA REPUBLIQUE ARE GRADUALLY FILLING UP
RUE DE LA RÉPUBLIQUE
(ULTIMATELY)
• 1.2 km, 80,000 sq m
• Over 1,800 public parking spaces
• €500 million investment
• 130 retail units in operation
• Over 60% sold or leased
Source: CBRE
46
MIPIM 2015
CBRE
More examples of new and future Euroméditerranée developments
OPENING OF DOCKS MARSEILLE® IN THE 2nd QUARTER OF 2015
LES DOCKS MARSEILLE
(RETAIL OUTLETS) 2015
• 15,000 sq.m renovated commercial
space, 80 businesses
• Dominated mainly by local and national
chains
• 45% of space dedicated to catering and
food, 35% to boutiques and services,
20% to culture and leisure spaces
• 1,000 nearby public parking spaces
• €50m in investment
• 40% sold
• 1.47 million potential customers within
the catchment area
• 60% of client base consists of
Euroméditerranée residents or staff, 40%
consists of tourists or other Marseille
residents.
Source: CBRE
47
MIPIM 2015
CBRE
YOUR
CONTACTS
Real Estate & Business Development
Department
Valuation
Jean-François ROYER, Director
Peter RAWLS, Investor Relations Project Manager
Sarah Bony, Project Manager for Companies
Pascale FAIVRET FASQUELLE, Regional Director
Aude BERTHOLIER, Real Estate Expert
Tel.: +33 (0)491 144 538
Tel.: +33 (0)496 114 622
Email: jean-françois.royer@euromediterranee.fr
Email: peter.rawls@euromediterranee.fr
Email: sarah.bony@euromediterranee.fr
Email: pascale.faivret@cbre.fr
Email: aude.bertholier@cbre.fr
Euroméditerrannée Urban Development
Authority
Agency
10 place de la Joliette
Bâtiment Les Docks
BP 52620
F-13657 Marseille Cedex 02
Philippe LE NORMAND,
Regional Director
Tel.: +33 (0)496 114 619
Email: philippe.lenormand@cbre.fr
www.euromediterranee.fr
http://www.cbre.fr

TRANSFORMING MARSEILLE

Transcription

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