A W E E K L Y N E W S P A P E R

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R The Guardian Express is a Clark County newspaper that offers its readers relevant news, commentaries, and
amusement to inform, inspire and enhance the quality of life for members of our culturally diverse community.
Through our news stories, we aim to expose injustice and corruption, which can undermine the liberties and
freedoms we cherish. Ultimately, The Guardian Express seeks to provide a safe platform from which to sound the
diverse voices of our wonderful community, encouraged always by today’s successes and tomorrow’s possibilities.
The People’s Business radio show is solely owned by Gotta Niche Media Group. Our show is broadcast live on
KDWN AM720 every Sunday Morning between 10 and 11 o’clock. We primarily discuss issues that impact the lives
of our loyal listening audience who primarily reside in Las Vegas and well as Summerlin, Green Valley, Seven Hills,
Anthem, Centennial Hills, the Black Mountain area, Sun City, West Las Vegas, Sunrise Mountain, and Henderson.
Since KDWN is a 50,000 watt AM radio station, The People’s Business can be heard in 12 states, they are: Nevada,
New Mexico, Arizona, California, Oregon, Washington, Idaho, Utah, Wyoming, Montana, British Columbia, and
Mexico.
AM radio usually attracts white males 35 and up, however, the People’s Business has transcended this statistical
norm by providing original programing during the second segment of its broadcast day. During this time slot, the
People’s Business features an original show called Radio Apprentice, a contest aimed at crowning the next up and
coming talk show talent in Southern Nevada. Since its launch, listenership has grown to provide the station with a
uniquely broad audience which includes both male and female and an age group ranging from 20 to 65.
In addition, our radio show’s attractiveness is enhanced through its sister company “The Guardian Express” print
newspaper, which enjoys a circulation of 22,000 per week. The Guardian is distributed by 24/7 distributing,
reaching the bedroom communities of Summerlin, Green Valley Seven Hills, Anthem, Centennial Hills, the Black
Mountain area, Sun City, West Las Vegas, Sunrise Mountain, Henderson, and the general Las Vegas community.
These communities are our target audience, and we believe that they are also the audience which our advertisers
most desire to reach.
The driving force behind these two media platforms lies in our parent company “Gotta Niche Media Group, an
internet marketing company and system, which makes use of The Guardian Express print newspaper, The People’s
Business, Radio Apprentice and our online internet newspaper to drive more customers, and greater revenue to our
satisfied advertising clients. In other words, if you have a local address, telephone, email or website, Gotta Niche
will significantly increase the flow of traffic beyond your current levels at a surprisingly lower cost than our
competitors can afford to offer.
The following pages of this rate card will help you fashion a marketing approach that will maximize your company’s
revenue while enabling you the ability to stay within the limits of your advertising budget. Our motto is: “We have a
campaign that will fit any budget, no matter how limited it may be.” We are flexible enough that you can choose to
use one, two or all of our media advertising products.
The Guardian Express would like to thank you in advance for your interest in having us serve your advertising
needs.
Ad Size Double Page One Zone * Full Page $1,000 1/2 page $550 1/4 Page $300 $2,000 1/6 Page $200 1/8 Page $150 1/12 Page $100 Business Card Coupon $80 1.5x2 $40 Service Directory
$40 $65 Color: 25% extra Guaranteed posiJon: 20% extra (when possible) Discount Schedule 6 Inser1ons = 5% 13 Inser1ons = 10% 26 Inser1ons = 20% Ad Design Design fees start at $75 per hour AdverJsement Sizes (approximate): Double Truck (2 page spread) -­‐ 21”x11.5” Full Page 10”x11.5” 1/2V -­‐ 4.92”x10.5”, 1/2H -­‐ 10”x5.25” 1/4V -­‐ 4.92”x5.34”, 1/4H -­‐ 10”x2.63” 1/8V -­‐ 3.22”x4.1”, 1/8H -­‐ 4.9”x2.67” 1/12 page -­‐ 3.22”x2.72” Business Card/Coupon -­‐ 3.22”x2” 1.53”x2” Pre-­‐prints: Single page flyers or brochures inserted into newspapers for home deliver (neighborhood satura1on) for a highly-­‐targeted adver1s-­‐ing campaign. Layout and prin1ng are op1onal. Order size—5,000 minimum and mul1ples of 5,000 (discounts over consecu1ve edi1ons): QuanJty Cost Per Thousand 5,000-­‐10,000 $50 15,000—25,000 $40 30,000+ $30 Deadlines Display ads are due by 5pm Monday and classified ads are due by 5pm Friday for Thursday publica1on AddiJonal Info All prices above include tax. If you or your agency are providing the final artwork, please call prior to sending the artwork to verify design requirements. Payment for all adver1sing is due upon acceptance of your proof. A valid credit card or advance check is required to guarantee space reserva1on Email Send email submissions to: dchandler@choicepreferred.comPlease include in subject line client name and inser1on date. Please include in body of email the name and telephone number of a responsible contact person. Please keep all emailed files under 5 MB. Phone: 702-­‐625-­‐2303● chandler@guardianlv.com ● www.guardianlv.com A
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R Medical Offices EAST ZONE Valley………….200 offices………….1,000 UMC …………...200 offices…………1,000 Mtn………….….300 offices............1,500 Summerlin……300 offices.………..1,500 Total East Zone………….5,000 WEST ZONE Sunrise....................300 offices…………. 1,500 Desert Springs………100 offices………….... 500 Lake Mead…..……….100 offices..…..……….500 St. Rose Di Lima……100 offices………………500 Spring Valley………..100 offices…………..….500 Total Medical Offices CirculaJon........8,500 per week Total West Zone…………..3,500 Additional Circulation Locations
AAA Travel Arco Sta1ons Absolute Dental American Auto Care Any 1me Fitness Audio Express shops Auto Repair Shops Barnes & Noble Beauty Shops Boulder Palms Apts. Bounty Hunters Centennial Health and Wellness Century 21 loca1ons Charleston Heights Art Center Chambers of Commerce Choices Group Inc. Churches Cirque de Soleil Corp. City Athle1c Club Clark County Library Community Colleges Country Club Cricket Stores D&D Auto Performance Dentalville Desert Nissan Des1na1on Apartments Employment Assistance Gentle Dental Go Raw Café Green Valley Grocery Green Valley Laundry Hair & Nail Shop Harbor Island Health South Inn Zones Intermex Hyndai Holiday Inns I-­‐HopsInsurance Companies Jewish Community Center Laundromats Law Offices Libraries LV Athle1c Club Mailboxes Plus Manor Suites Marriom Resort Mobil Exxon Mr. Bill’s Nail shops Salva1on Army Thriq Stores Neiman Marcus Senior Centers O’Aces Bar & Grill 7-­‐Elevens Omelet Houses Shell Sta1ons Pain Clinic Smoke Shops Panaderia Speedee Marts Pediatric Dental Care St. MamhewsStarbrite Dental Pep Boys State Farms Ins Pizza PlacesPort of Subs Sta1on Casinos Postal Offices Steiners Precision Auto Subways Progressive Hospital Sun Dental Pruden1al Americana Super Motel 8 Q-­‐Mall Superior Disc. Mall Quest Diagnos1cs Taco Bells R & R Auto Systems Texas Sta1on Rainbow Medical Cts Texico Xpress Restaurants The UPS Realty Execu1ves Toyota Realty One group Tropicana Café Red BoxRed Rock Assisted United Auto Glass Living United Blood Services Red Rock Casino United Health Remax Advantage CareUniversal Realty Total CirculaJon........22,000 per week UPS Stores US Post Office V Theater Planet Hollywood Vegas Markets Walgreens Welfare Department Western Hotels Western Unions Addi$onal loca$ons upon request. Produced by: The People’s Business: Broadcast Live on KDWN AM720
Radio Apprentice is a new 30 min radio show designed to find the most talented up and coming radio personality in
Southern Nevada. It’s a grueling eight month reality radio/TV competition, with one winner earning the opportunity
to either host their own radio show or host a segment on the people’s business which is aired live every week on
KDWN AM720. In addition, the Radio Apprentice winner will receive compensation, as well as gifts and prizes
offered by our sponsors.
Limited Sponsorship and Advertising opportunities are available:
$1000.00 per month: 60 radio spots and a half page insert ad in the Guardian Express over course of 8 weeks.
$750.00 per month: 45 radio spots and a quarter page insert ad in the Guardian Express for 8 weeks.
$500.00 per month: 30 radio spots and 1/6 of a page insert ad in the Guardian Express for 6 weeks.
$250.00 per month: 15 radio spots and a business card size ad in the Guardian Express for 6 weeks.
$100.00 per month: 8 radio spots and a business card size ad in the Guardian Express for 4 weeks.
$50.00 per month 4 radio spots and a small classified display size ad in the Guardian Express for 4 weeks.
All advertisers will be mentioned in print and internet material for the Radio Apprentice advertising campaign.
Ask us about our “Test Drive for one month” discount: Email Us at Apprentice@guardianlv.com
or Call 702-625-2303
Gotta Niche’s Marketing System is uniquely positioned to maximize our client’s revenue potential by making use of
three powerful media platforms and by exposing their products and services to an ideal niche audience,
As a result of owning our own semi-national live “AM” radio show, local print newspaper, and internet automated
marketing system, we are able to create effective advertising campaigns that consistently and successfully produce
more customers, and greater revenues at a surprisingly lower cost than our competitors can afford to offer.