audience - The San Francisco Examiner

AUDIENCE
Map
Circulation
San Francisco & Peninsula
AUDIENCE
Editorial
Rates
Specifications
Total Readership
Weekly Cume (Print & Online)
1,074,292
Avg Sunday Examiner
407,973
Avg Thursday Examiner
397,538
Avg Power Friday Street-edition
267,179
Avg M,T,W Street-edition
Examiner Digital Network
197,056
1,186,911
(Monthly Gross Uniques)
AVG HH Income
Non-Examiner
HH’s
$108,472
Examiner
HH’s
$137,070
Index vs. NonExaminer HH’s
126
Home Ownership
51%
65%
127
College Grad +
24%
30%
125
Any Post Grad
14%
18%
129
Household Stats
Annual Retail Expenditures
Total Examiner
Spending*
Examiner
HH Average
Index vs
Non-Examiner HH’s
Total Retail Sales
$26.3 Billion
$77,377
115
Beer Wine & Liquor stores
$214.0 Million
$628
115
Children's Apparel stores
$194.3 Million
$569
114
Convenience / Specialty stores
$561.9 Million
$1,660
126
Gasoline
General Merchandise
Hardware & Home Centers
Home Furnishing stores
Pet stores
Restaurants
Shoe stores
$3.6 Billion
$5.6 Billion
$499.3 Million
$229.7 Million
$154.2 Million
$2.9 Billion
$270.3 Million
$10,442
$16,385
$1,488
$677
$450
$9,209
$381
116
112
122
116
113
138
115
Sporting Good stores
$255.7 Million
$768
125
Source: Examiner 2009 Thurs/Sun CBG distribution
* Total Examiner CBG spending
PHONE: 415.359.2810 FAX: 415.826.5371 EMAIL:ASTARK@SFEXAMINER.COM
Revise 01-10
Audience
MAP
Circulation
San Francisco & Peninsula
Editorial
Rates
Specifications
DISTRIBUTION MAP
Thursday & Sunday Census Block Group Distribution
Additional Sunday Census Block Group Distribution
San Francisco / San Mateo Zone Divider
San Francisco Zone
Circulation
SUNDAY
THURSDAY
San Francisco
131,037
125,726
Peninsula
124,490
64,362
Full Run
255,527
190,088
Zoned Editions available on Thursday & Sundays only.
Circulation
M/T/W
FRIDAY
Full Run
75,009
101,369
Source: Current Examiner distribution plan
Monday, Tuesday and Wednesday totals based on 3-day average.
San Mateo Zone
PHONE: 415.359.2810 FAX: 415.826.5371 EMAIL:ASTARK@SFEXAMINER.COM
Revise 07-10
Audience
Map
CIRCULATION
San Francisco & Peninsula
CIRCULATION
Editorial
Rates
Specifications
Thursday and Weekend Examiner Circulation by Zip Code (Effective July 2010)
THURSDAY
ZIP
CODE
CITY
HOUSEHOLDS
SUNDAY
SINGLE
COPY
TOTAL
HOME
DELIVERY
–
–
–
–
597
–
1,558
4,004
–
3,662
1,463
2,506
5,321
1,092
2,424
4,018
3,653
–
–
3,656
–
5,001
–
–
514
–
–
–
4,586
3,843
1,428
4,073
1,809
2,286
4,242
3,006
2,098
2,718
1,763
3,246
1,613
1,231
2,816
2,002
2,677
2,686
734
909
45
962
998
1,766
774
207
189
29,200
4,586
3,843
1,428
4,073
2,406
2,286
5,800
7,010
2,098
6,380
3,226
5,752
6,934
2,323
5,240
6,020
6,330
2,686
734
4,565
45
5,963
998
1,766
1,288
207
189
29,200
39,469
83,907
1,392
446
7,336
2,665
4,502
1,828
3,089
2,946
1,154
1,552
497
3,390
1,550
5,516
–
–
1,433
4,803
3,340
5,952
–
53,391
–
92,860
HOME
DELIVERY
SINGLE
COPY
TOTAL
–
–
–
–
1,973
–
7,309
10,997
–
15,183
11,644
5,962
7,482
7,137
4,907
6,646
7,902
7,600
–
4,255
–
4,723
3,038
2,821
514
–
–
–
1,280
98
34
724
130
557
1,723
1,640
682
1,096
1,362
1,510
880
438
1,973
974
1,924
1,490
–
402
16
350
252
1,231
–
115
63
–
1,280
98
34
724
2,103
557
9,032
12,637
682
16,279
13,006
7,472
8,362
7,575
6,880
7,620
9,826
9,090
–
4,657
16
5,073
3,290
4,052
514
115
63
–
123,376
110,093
20,944
131,037
165
65
1,588
745
567
297
795
262
122
692
94
506
623
796
210
–
847
383
655
259
1,300
10,971
2,350
1,557
511
8,924
3,410
5,069
2,125
3,884
3,208
1,276
2,244
591
3,896
2,173
6,312
210
–
2,280
5,186
3,995
6,211
1,300
64,362
2,350
5,020
446
9,187
8,912
12,723
4,738
4,386
7,123
5,066
4,153
2,230
8,310
4,081
10,512
–
–
5,890
5,737
8,353
7,158
–
114,025
–
230
50
2,165
625
666
220
814
280
90
542
60
824
480
694
87
–
942
720
734
242
–
10,465
–
5,250
496
11,352
9,537
13,389
4,958
5,200
7,403
5,156
4,695
2,290
9,134
4,561
11,206
87
–
6,832
6,457
9,087
7,400
–
124,490
–
97,228
190,088
224,118
31,409
255,527
San Francisco County
94102
Civic Center–Lower Nob Hill–Union Sq Hotels
94103
South Market
94104
Financial District
94105
Embarcadero
94107
Potrero
94108
Chinatown-Union Square-Nob Hill
94109
Russian Hill-Nob Hill West
94110
Mission District-Bernal Heights
94111
Financial District-Waterfront
94112
Outer Mission-Excelsior
94114
Noe Valley-Eureka Valley
94115
Pacific Heights
94116
Forest Hill
94117
Haight-Ashbury
94118
Presidio Heights
94121
Richmond
94122
Sunset
94123
Marina-Cow Hollow94124
Bayview-Hunters Point
94127
Monterey Heights-St Francis Wood
94129
Presidio
94131
Diamond Heights-Noe Valley South
94132
Merced Heights
94133
Russian Hill-North Beach-Telegraph Hill
94134
Visitacion Valley-Portola
94143
Parnassus
94158
South Beach-SOMA (Ballpark)
STREET TEAM HAWKERS
16,035
11,054
210
3,239
11,587
7,242
32,369
25,913
2,183
20,595
15,997
17,155
14,642
17,510
16,604
17,140
21,403
14,701
9,304
6,953
–
1,152
12,973
9,694
13,748
–
10,512
–
SAN FRANCISCO TOTAL
329,915
Peninsula / San Mateo County
94002
Belmont
94005
Brisbane
94010
Burlingame
94014
Daly City
94015
Daly City
94025
Menlo Park
94030
Millbrae
94061
Redwood City
94062
Redwood City
94063
Redwood City
94065
Redwood City
94066
San Bruno
94070
San Carlos
94080
S. San Francisco
94128
SFO
94301
Palo Alto
94401
San Mateo
94402
San Mateo
94403
San Mateo
94404
Foster City
STREET TEAM HAWKERS
PENINSULA TOTAL
EAST BAY / MARIN
TOTAL EXAMINER CIRCULATION
10,557
1,524
16,346
12,977
19,166
15,595
7,957
13,119
10,275
8,948
4,935
14,860
11,471
20,247
–
7,764
12,061
9,505
15,218
13,606
–
226,131
–
556,046
PHONE: 415.359.2810 FAX: 415.826.5371 EMAIL:ASTARK@SFEXAMINER.COM
Revise 07-10
Audience
Map
Circulation
San Francisco & Peninsula
EDITORIAL
EDITORIAL
Rates
Specifications
The Examiner delivers News and Information catered to the interests of today’s busy consumers
when and where they want it
Home Edition Sunday and Thursday
Monday-Friday Street edition
AUDIENCE PROFILE
Engaged working parent; ages 25-54; HHI $140,534+; homeowners;
shop retail frequently
AUDIENCE PROFILE
Ages 25-44 working
professionals with HHI
$75,000+. These are moving
targets looking for a concise and
nd
complete read
conveniently located at
their hotspots.
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your life, your city, your world,
all wrapped up in a bold, colorful, concise issue.
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and information on
demand and in real time.
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SFEXAMINER.COM
The websites are powered by local newsrooms and share classified/
shopping platform with Examiner.com. There is a prominent
referral link from Examiner.com portal to each newspaper website.
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• A concise and
compelling package
of important news
and views
• A dynamic weekend
calendar of enjoyable
events for you and
your family
• A look ahead to the best of
sports this weekend
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THURSDAY CONTENT
The countdown to the
weekend begins.
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• Fresh news and views on
life and living
• Thoughtful stories on
better and smarter living
• A helpful look at what’s really happening in your city
and your world
• Book and movie
reviews, fitness tips, celebrity gossip,
celebrations and
games
• A strong insert package
with the best fields
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SUNDAY CONTENT
It’s the time of the week
to breathe deeply, relax and
reinvigorate with a concise
package designed not to
weigh you down but pick
you up.
!!
!
EXAMINER.COM
Examiner.com has expanded into 60 markets and is
building a community of local/national “Examiners” to
connect people with local knowledge on specific topics
ranging from lifestyle to parenting to politics.
In addition, Examiner.com will aggregate local news and feature
a complete shopping marketplace.
PUSH E-NEWSPAPER EDITION
Push PDF newspaper to readers’ desktops: to include
sharp navigation tools and community participation. A PDF
version of each newspaper is also available on Examiner.com
and the newspaper website.
PHONE: 415.359.2810 FAX: 415.826.5371 EMAIL:ASTARK@SFEXAMINER.COM
Revise 07-10
San Francisco & Peninsula Effective January 2011
Audience
Map
Circulation
national DISPLAY rates (NET)
Editorial
Rates
Specifications
ROP Rates
Dollar Volume
Full-Run
Home & Street Edition
Street Edition
San Francisco Zone
Peninsula Zone
Home & Street Edition
Home & Street Edition
Sunday
Thursday
Friday
M, T, W
Sunday
Thursday
Sunday
Distribution
252,579
188,529
100,335
74,072
131,748
125,784
120,831
Thursday
62,745
Open
$5,000
$10,000
$25,000
$50,000
$75,000
$100,000
$150,000
$250,000
$350,000
$500,000
$117.84
$81.58
$79.64
$74.46
$71.86
$70.58
$69.28
$67.34
$64.10
$63.13
$62.15
$90.00
$62.81
$61.84
$58.27
$55.68
$54.39
$53.74
$52.12
$50.18
$49.05
$47.92
$68.19
$48.40
$47.29
$45.08
$43.98
$41.79
$40.69
$39.58
$38.48
$37.37
$36.27
$41.25
$29.28
$28.60
$27.27
$26.61
$25.28
$24.62
$23.95
$23.28
$22.95
$22.62
$69.92
$49.30
$47.92
$44.68
$43.38
$42.08
$40.79
$39.49
$38.20
$37.23
$36.25
$62.81
$44.68
$43.38
$40.79
$39.49
$38.20
$36.91
$35.61
$34.31
$33.83
$33.34
$63.45
$45.32
$43.38
$40.14
$38.85
$37.55
$36.25
$34.97
$33.67
$33.02
$32.37
$37.55
$25.90
$25.26
$23.96
$23.30
$22.66
$22.02
$21.36
$20.72
$20.39
$20.07
Column inch rates based on 5 x 11.5 (57.5 col. in.) full-page
Frequency Discounts: The Examiner delivers two print audience channels; home-delivery and street edition.
These channels can be purchased in combination or separately. There is a 15% discount on pick-up ads run in
the same week with the highest-price ad billed at full-rate. Frequency discounts do not apply to color.
2010 CAC Fall Audit
Advertising Positions, Adjacencies, and Color
Sunday
Thursday
Friday
M, T, W
Page 1 – 5c x 1.75” (1x)
Strip
(26x)
$2,692
$2,071
$1,176
$728
Full Run
Sun
$2,339
$1,799
$728
$588
Process FP
(1x)
$1,842
$1,417
$784
$476
$927
$19
$709
$14
$308
$6
(4x)
$1,382
$1,063
$588
$364
(1x)
$5,101
$3,924
$3,161
$2,834
$7
$6
$3
(12x)
$3,117
$2,398
$2,006
$1,799
$7
$4
$2
Page 1 – Sky Box
Pop Up Ads
(Limited Availability)
Color Charges
Per Inch
THURS M,T,W,F
SF Zone
Per Inch
Peninsula Zone
Per Inch
Premium charges (ie Page 3, Back page et al): 25%
4-Page Wraps - Contact Account Executive for rates
Preprinted Insert Rates
Drop Days: Thursday and Sunday
Rate per 1,000 pieces*
Open
3x
6x
13x
26x
52x
Single-sheet
$33
$32
$31
$30
$29
$28
4-8 Pages
$39
$38
$37
$36
$35
$34
12-28 Pages
32-56 Pages
$41
$43
$40
$42
$39
$41
$38
$40
$37
$39
$36
$38
*Minimum Quantity: 25,000 Multi-option Print & Deliver prices available
Over 56 pages call publisher
$50,000 volume level, charity rates
Ads larger than 9.5” deep will be charged for the full depth of 11.5”
Revise 11-10
Audience
Map
Circulation
San Francisco & Peninsula
SPECIFICATIONS
Deadlines
EDITION
Editorial
Rates
SPECIFICATIONS
Ad Sizes
SPACE
RESERVATION
AD MATERIAL
TO PRODUCTION
CAMERA-READY
ADS
Display
ALL ADS OK’D
Display Ads (ROP & Classifieds)
Thursday
Monday - 3pm
Monday - 4pm
Tuesday - 5pm
Wednesday - 10am
Sunday
Wednesday - 3pm
Wednesday - 4pm
Friday - Noon
Friday - 1pm
Daily Street
2 days prior - 3pm
3 days prior - 4pm
1 day prior - 10am
1 day prior - Noon
Columns
Inches
1
2
3
4
5
1.81
3.80
5.78
7.76
9.75
Classified
Real Estate
San Francisco (Sunday)
Wednesday - 3pm
Wednesday - 3pm
Friday - 10am
Friday - 1pm
Peninsula (Sunday)
Wednesday - 3pm
Wednesday - 3pm
Friday - 10am
Friday - 1pm
Classified Liners
Thursday
Wednesday - 2pm
Sunday
Friday - 2pm
Daily Street
1 day prior - 2pm
Pre-printed Inserts
Thursday
10 business days prior
6 business days prior
Sunday
10 business days prior
8 business days prior
Columns
Inches
1
1.08
2
2.31
3
3.55
4
4.79
5
6.02
6
7.26
7
8.50
8
9.75
Full-Page Dimensions:
Width 9.75˝, Depth 11.5˝
Double-Truck Dimensions:
Width 20.5˝, Depth 11.5˝
Preparing and Sending Digital Art
Acceptable File Formats & Software:
Submitting Files via E-mail (files up to 25mb):
• Software: Adobe InDesign, Illustrator and Photoshop
• File formats: PDF (preferred), EPS, TIF & JPG
Please obtain the insertion order number from your sales representative and
include it in the subject field. Send to adservices@sfexaminer.com
Production Specifications:
Submitting Files via FTP (files over 25mb):
Color Ads:
- Color Composition: CMYK only. No Pantone or spot colors
- Black Text & Graphics: Black elements (in color ads) should be built
using 100% black only (no “rich” blacks).
- Color Text: Text built from two or more colors should be at least 24
points.
- Reverse Type: Reversing type on two or more colors should be at least
14pt. (Reversing type on one color should be at least 10pt.)
File Resolution:
- Photographic Images: 170–250 dpi at full size
- Line Art: 600–1200 dpi at full size
Miscellaneous:
- Fonts: No “TrueType” fonts
- OPI: No OPI images
- Screen Ruling: 85 lines per inch
- Shrinkage: Ads subject to 2.5% shrinkage during printing process
- Total Ink Saturation: 240%
- Highlight Dot: 5%–7% is the smallest highlight dot
achievable
- Mid-Tone Dot: Material should be prepared to compensate for between
28%–30% dot gain in this area. A 50% dot can reproduce up to 80%
- Shadow Dot: 80%–85%
- Registration: Press registration will not exceed any one color, or combination of colors, by more than 0.015 inches.
FTP Client (Fetch, Cute FTP, etc):
- Server: ftp.sfexaminer.com
- User Name: FTP_GUEST (note: log-in is case sensitive use all capital letters)
- Password: SFADZ987 (note: log-in is case sensitive use all capital letters)
Internet Browsers (Internet Explorer, Firefox, etc):
- URL: ftp://ftp.sfexaminer.com
(note: log-in is case sensitive use all capital letters where indicated)
- User Name: FTP_GUEST (note: log-in is case sensitive use all capital letters)
- Password: SFADZ987 (note: log-in is case sensitive use all capital letters)
- Directory folder: Advertising_FTP_UPLOADS_XSERV
AP AdSend code is caexa
Preprinted Inserts
Mechanical Specs
- Minimum insert size: 4˝ x 6˝
- Maximum folded size: 11.5˝ x 11.5˝
Minimum Buy and Additional Charges
- Minimum buy of 25,000 inserts per drop. There is an extra charge for
inserts that require folding or restocking.
Shipping Address
- The Examiner, 1213 Evans Avenue, San Francisco, CA 94124
- Deliveries are accepted between 6am and 3pm, Monday through Friday.
Contact
- The Examiner Printing Dept. (6am–3pm) 415-359-2673
- Advertising Department (8:30am–5pm) 415-359-2810
PHONE: 415.359.2810 FAX: 415.826.5371 EMAIL:ASTARK@SFEXAMINER.COM
Revise 01-10