Media Kit 2016

Media Kit 2016
The premier
MICE resource for Asia
Asia's Premier Corporate Events Brand
INSPIRING EVENT PLANNERS IN ASIA
Published by Haymarket Media, CEI is the definitive must-read resource for Asia-Pacific’s corporate
events industry. Celebrating its 16th anniversary this year, it is the first and longest-running
publication in APAC in the sector. Read primarily by corporate buyers and key decision makers, it is
the most authoritative, detailed and independent source of information for this dynamic industry.
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• Online content hub featuring the latest news, information and insights on the industry
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*BPA Audit December 2015
2
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Emma Donald, Commercial Director
Direct: +852 3175 1946 | Mobile: +852 9282 1745 | Blackberry: +852 6323 8854 | emma.donald@haymarket.asia
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3
FOR MORE INFORMATION, PLEASE CONTACT:
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01
Studio City opens
The launch of a multibillion dollar resort brings
Hollywood glamour to
Macau By Eleanor McCal
lum
Studio City as Asia’s new
Timeline
strike a fine balance between
entertainme
26 June, 2014 RFP received
21 July Pitch presented
19 October, 2015
Move-in date
27 October Event held
The brief
Melco Crown Entertainm
ent
commissioned full-service
agency Uniplan to create
a launch event for its new
US$3.2 billion Hollywoodthemed resort, Studio City
Macau. With a 3,500-stron
g
VIP guest list, the cameras
of
some 300 international
media
partners and 35,000 expected
guests, Melco naturally
wanted a party that
would position
THE MONTH
Reporting on the month’s top news stories
impacting the business events industry
VENUE FOCUS
Openings, renovations, meetings packages and
technological upgrades from across Asia
Big screen Live actors and pre-produced
of the French Quarter were
once the centre of entertainment,
culture and commerce in the
Local insight matters
V
th Wood
ark venues By Elizabe
when booking landm
city
ietnam’s bustling capital
Hanoi has numerous purposeincluding
built venues for events,
the National Convention
in the country—
Center—the largest site
JW Marriott Hanoi
and the new 450-room
which has more
in South Tu Liem District,
space.
than 2,200 sqm of rentable
selection of
The city has an incredible
the iconic Temple
special venues too, from
university in the
of Literature—the first
Emperor Ly Thanh
country built in 1070 by
the great Chinese
Tong and dedicated to
the Vietnam
to
philosopher, Confucius—
in Cau Giay district.
Museum of Ethnology
particular has an
One neighbourhood in
n of unique venues:
impressive concentratio
to the south
the French Quarter. Located this historic
Lake,
and east of Hoan Kiem
and the
accommodate 160 delegates, for dinners
boulevards and
suitable
area has grand tree-lined
48-sqm Dong Do Hall
le buildings that
is also Le Balcon,
century-old Parisian-sty
for up to 30 guests. There
entertainment,
overlooking the
were once the centre of
a 300-sqm open-air garden
in colonial Hanoi.
indoor La Veranda
culture and commerce
swimming pool, and the
the heart of this
onto a central courtyard.
A standout property in
opens
that
Metropole
House, which
quarter is the Sofitel Legend hotel has a
The nearby Hanoi Opera
grand
to the French
Hanoi. Built in 1901, the
can trace its history back
famous guests from
between 1901 and
long tradition of hosting
colonial administration
events. The
to ambassadors
playwrights and novelists
1911, can be hired for corporate a grand
lie Chaplin,
features
and heads of state—Char
opulent building, which
Fonda and Bill
and a palatial
Somerset Maugham, Jane
staircase, gilded mirrors
on the Palais
here. It has two
Clinton have all stayed
audience hall, was modelled
109
has
built in
wing
house
distinct wings: the historic
Garnier—a Parisian opera
near
of its colonial
for the Paris Opera. Located
rooms and retains much
1875
opera
Revolution
and newer
charm, while the larger
Hoan Kiem Lake on August state of
with 255 rooms
into a
wing was built in the 1990s
Square, the building fell
venues for
Revolution
and suites. There are multiple Hall, the
decline following the August
back
Long
but has since been brought
events, including Thang
1945
in
that can
largest reception room
WWW.CEI.ASIA
was fully renovated
to its former glory and
in 1997.
sales manager
Giang Nguyen, MICE
Hanoi,
at the Sofitel Legend Metropole
recommends groups experiencee by the
an exclusive music performanc
Symphony
resident Vietnam National
a gala dinner at
Orchestra followed by
to 100 guests.
the Mirror Hall for up
of both historical
“It is a landmark venue
, and is guaranteed
and cultural significance
” she says.
to leave a lasting impression,
functions, we
“In addition to private
international
can arrange large-scale
delegates – all at
conferences for up to 600
is a lot of demand
the Opera House. There
suggest booking as
for events here, so we
far in advance as possible.”
DMCs such as
The hotel and partner
World can
Destination Asia and Pacific for up to
events
also organise corporate
Museum of
200 guests at the National
Built between 1925
Vietnamese History.
architect Ernest
and 1931 by famed French
houses the country’s
Hébrard, the museum
and
largest collections of artefacts
the early settlers
exhibitions ranging from
Dynasty (1802–
period to the late Nguyen
The building’s
1945) to modern Vietnam.
façade and redunusual ochre-coloured
of French
tiled roofs—a classic example
architectural
and traditional Chinese
le
unforgettab
an
for
elements—makes
events
backdrop. Outdoor cocktail
in the shaded
and banquets can be held
central courtyard.
19
DESTINATION OF THE MONTH
Each month, CEI profiles a key destination each
month, highlighting the best places to stay,
where to meet and incentive ideas
6 OF THE BEST
Highlighting six key venues or creative ideas that
make a destination stand out
02
up to ensure
face
What challenges do you
the property is not
heritage
in arranging events in
damaged in any way—the
buildings in Hanoi?
fees for this are very high.
a
Securing the venue is
you
challenge. The Hanoi Opera
What inside tips could
Museum
National
special
and
House
share with planners for
are
of History, for example,
off-site venues?
and
properties
DMCs
state-owned
Trust only experienced
the
can be used throughout
as some travel agencies
We
a
year for public events.
promise venue hire on
one
need to check at least
date and fail to deliver.
specific
month prior to our scheduled
Do inspect the venue before
are no
a
event to ensure there
committing, and choose
history
last-minute changes.
theme that matches the
of the
There is no in-house
and architectural style
production team and no
building. The Hanoi Opera
detailed scaled floor plan,
House is ideal for a Westernto
National
which means we need
style theme, while the
all
measure
for
inspect and
Museum of History is great
venue
food
the dimensions of the
traditional Vietnamese
and ensure we have enough
and decoration.
manpower and necessary
permits for the equipment to Xuan Dinh Nguyen is account
need
World
and personnel. We also
manager, Vietnam for Pacific
set
strictly supervise the event
year-round
House can be used for events
Colonial ambience Hanoi Opera
Legend Metropole Hanoi (right)
(above); La Terrasse at Sofitel
Studio City
DESTINATION FEATURES
The Itinerary section showcases in-depth
features each issue on top regional and
international destinations
48 HOURS IN...
The best incentive activities for corporate groups
with 48 hours in a destination
capital
Hanoi’s historic
French Quarter
Launch welcomes 35,000 to
CEI covers the top events destinations in the
region and beyond through monthly features
Vietnam
Still got it The tree-lined boulevards
WWW.CEI.ASIA
PEOPLE PICS
Check out photos and stories from events
around the region in this light-hearted, peoplefocused section
Q&A… Xuan Dinh Nguyen
Kiem Lake
Comments
Darren Chuckry, executive
director of client services
at
Uniplan, says: “After a
year
of detailed planning, we
were
thrilled to bring Studio
City to
life creating one of the largest
events in Macau’s history.
And
even
Opening ceremony Uniplan
more
excited
to realise
created a theatrical stage in
the 5,000-seat Studio City Event
the global media success
Center
with
over US$35 million in global
exposure and a 99 per cent
took place on a moving
hotel
set and
booking, bringing in more
featured live singers, a
than
cast of
two million guests in the
more than 50 costumed
first
dancers three months
after launch.”
and hoop aerialists.
Steve Webster, senior vice
At the climax of the event,
an
president of marketing
officiating party consisting
at Melco
of
Crown Entertainment,
the property owners, Macau’s
says:
“I’ve been to many resort
Chief Executive and various
openings, but this event
PRC government officials,
was by
far the best I’ve ever witnessed.
opened the resort. A special
podium known as an “activation Studio City is redefining
entertainme
nt in a new era.” n
portal” allowed members
of the
group to take part in the
launch,
which featured a countdown
Factfile
timer and pyrotechnic display.
Event
Studio City Macau launch
Performances from Mariah
Group size
Fine balance Star power was
Carey, SISTAR and Aaron
3,500 VIPs
carefully managed to not outshine
the property itself
35,000 attendees
Kwok followed and the
event
Event agency
the high flow of incoming
closed with the public premiere
Uniplan
performances were used
Venue
vehicles and to ensure the
in the
Studio City Macau
of The Audition.
presentation and a year-long
Date
guests’ experience met
October 27, 2015
their
preparation period included
A-list expectations.
commissioning an original
The opening ceremony
took
score and the use of greenplace in the new 5,000-perso
n
screen filming techniques
capacity Studio City Event
in
pre-product
ion.
Center and began with
a
Physical incarnations of
cabaret-style performanc
the
e
characters appeared on
intended to be reminiscent
stage,
raised into position by a
of a classic Hollywood
musical
hydraulic lift. Meanwhile
production. At the centre
,
of the
virtual and animated 3D
presentation was the bringing
counterparts were presented
to life of key characters
that
upon
a giant LED screen and
appear around the resort:
were interacted with by
namely Lady Fortuna and
the
the
performers. Bringing the
Heroes of Steel. A combination
two elements together,
of physical and digital
a
choreographed performanc
e
Entertainment capital
MARCH 2016 CEI ASIA
PROFILE
An industry personality discusses the events
they organise and the career path that led them
to where they are today
is located on an island in Hoan
02
For 500 of the VIPs, the
celebrations continued
with
a black-tie gala dinner where
Lady Fortuna and The
Heroes
of Steel reappeared to give
singing, dancing, and acrobatic
performances in an intimate
setting. The dinner featured
a
menu designed by six celebrity
chefs: Alain Ducasse, Hidemasa
Yamamoto, Pierre Hermé,
Alan
Wong, Tam Kwok-fung
and
Guillaume Galliot.
HOW TO…
Insight into challenges faced by buyers and
planners, and the best ways to overcome them
OPINION
Hear what senior business events professionals
have to say about topical subjects
Surprise sights Turtle Tower
virtual performances
WWW.CEI.ASIA
ANALYSIS
A comprehensive look at a topical issue facing
the industry with analysis from industry experts
Vietnam
nt capital.
celebrity appeal and event
impact to ensure the venue
Challenges
emerged as the real star
It is difficult to stand out
of
in
the show.
Macau. Spectacle is expected
in
a city known primarily
for
Execution
its landscape of high-stakes
The
event took place on
casinos, luxury hotels and
bigOctober 27, 2015 and began
ticket entertainment options.
with
two press conferences:
And despite its internationa
l
one to promote the resort
reputation, the city is compact
itself and another to present
and large-scale events require
The Audition, a specially
careful logistical planning.
commissioned short film,
Although the venue’s Artset in
Macau and involving Robert
Deco motifs are intended
to
De Niro, Leonardo
reference the golden age
of
DiCaprio, Brad Pitt,
Hollywood, Melco’s desire
Academy Awardwas to introduce a thoroughly
winning director
modern and innovative
facility.
To create a firm link with
contemporary Hollywood,
a number of A-list celebrities
were contracted to participate
in the launch. However,
while
adding Martin Scorsese,
Leonardo DiCaprio, Robert
De Niro and Mariah Carey
to
the event billing may be
a quick
win for media coverage,
their
inclusion risked overshadow
ing
Studio City itself. It was
vital to
Case Study
Martin Scorsese and the
acclaimed director and
producer, Brett Ratner.
To set the scene, Uniplan
created a theatrical stage
from
which the presentation
s were
delivered and the film was
screened. Three LED monitors,
which combined to make
a
29-metre-wide screen,
formed
the centrepiece.
The red carpet opening
ceremony welcomed the
3,500
VIPs alongside celebrities
including the cast of The
Audition, singer Mariah
Carey,
pop-star Aaron Kwok,
K-Pop
group SISTAR and actress
Carina Lau. The logistics
of
such a large-scale arrival
required the use of 60 buses,
150 limousines and more
than
400 transportation staff
to
manage the guests. The
route
to the resort was carefully
designed to accommoda
te
18 CEI ASIA MARCH 2016
CASE STUDIES
A review of the planning and execution of
notable events in the region, with insights into
the challenges faced and the creative ways
obstacles were overcome
01
Case Study
Content (Print)
CEI provides you with everything you need to
know to succeed in the dynamic meetings and
events industry. We publish key information
and helpful resources, as well as in-depth
destination profiles and thoughtful commentary
on topical issues.
manager,
Xuan Dinh Nguyen, account “We
says:
Vietnam for Pacific World, cocktail
suggest organising a welcome
a guide can be
inside the museum where
exhibits to guests,
on hand to introduce the
the courtyard.
followed by a dinner in
bad,
is
Alternatively, if the weather
dinner inside
we can arrange a sit-down
can also hire the
the museum. Planners
lessons in the
courtyard for short taichi
activity before a
morning, a great group
tour.”
city
od are the 268Also in the neighbourho
and the Accorroom Hilton Hanoi Opera
Hanoi, which
managed Hotel de l’Opera
once home to the
occupies a site that was
properties have
iconic Hanoi Hotel. Both
n
ample space for events.
APRIL 2016 CEI ASIA
47
WWW.CEI.ASIA
46 CEI ASIA APRIL 2016
We welcome your contributions
Please contact our editorial team to give input for these sections and discuss your news.
Elizabeth Wood, Editor, CEI | +852 3175 1974 | elizabeth.wood@haymarket.asia
4
Content (Online)
CEI's digital platform is the region’s most
comprehensive and up-to-date research tool for
MICE event planners. Combining the expertise
of the editorial team and the latest digital
technologies, the website holds a database of
more than 2,000 venues and suppliers. New
features include advanced search capabilities
to locate relevant venues or destinations,
integrated videos and photo galleries, and
Google mapping technology.
Live reporting from industry trade shows across
the region and dedicated online features that
highlight industry trends and profile MICE
destinations and venues will keep event
planners informed. These include:
Event planner’s guide to…
Profiling top MICE destinations, highlighting new
venues and hotels, team-building activities and
F&B options
60 seconds with…
Watch and read interviews with leading business
events professionals as we discuss hot topics
and industry trends
Emerging market focus…
Introducing new destinations and details on how
event planners can get involved
The review…
CEI editors offer insight and opinion on hotels
and venues across the Asia-Pacific region
Post meeting…
The best restaurants for group dining and bars
for a post meeting tipple
Tech talk…
Insight into the ever-evolving realm of event
technology, showcasing latest innovations
Multi-media case studies
A review of the planning and execution of
notable events in the region, with insights into
the challenges faced and the creative ways
these obstacles were overcome
5
We welcome your contributions
Please contact our editorial team to give input for these sections and discuss your news.
Elizabeth Wood, Editor, CEI | +852 3175 1974 | elizabeth.wood@haymarket.asia
中文版
中文版
鏡頭下的澳門
由古廟到現代建築地標，澳門最佳拍照勝地逐一介紹
作者：Mathew Scott
作為具有中國特色的前葡萄牙殖民地，
澳門擁有悠久歷史，其建築、花園和街
景等各方面都充滿獨特色彩，再加上現
代都市元素——閃爍的鋼筋水泥建築和
耀眼的霓虹彩燈，難怪會激發出每個游
客內心深處的攝影潛能。
本文將介紹六個適合自拍留念的絕佳景
點，讓與會代表抓住在澳門的美好瞬間
和記憶。
議事亭前地
廣場位於澳門正中心，同時也是獲聯合
國教科文組織列為世界文化遺產的澳門
古建築範圍的中心地帶，這裡自16世
紀以來一直都是當地人和游客們聚集之
地。廣場3,700平方米的地面全鋪上葡
14 CEI ASIA 2016年3月
式磚石，從仁慈堂到前政府機關所在地
民政總署大樓有多處適合個人或團體拍
照留念的地方。不過，作為廣場焦點的
噴泉卻是最讓人驚艷的地方，遊客可以
拍下整個美景（入夜後尤其迷人）。
目的地：議事亭前地
大三巴牌坊
在議事亭前地的西側漫步閒逛，大三
巴牌坊就會慢慢地在塔樓和小巷盡頭
冒出來，巍然地朝天聳立，氣勢不
凡。這是欣賞大三巴牌坊的最佳方
式。大三巴原是一所耶穌會學院的正
面，學院興建於1640年，但遺憾的是
在1835年被大火燒毀。牌坊入口前有
68級石階，是擺姿勢拍照留念的理想
地點，也是回頭拍攝澳門美景的絕佳
位置。另外，在牌坊的後方還有一條
鋼梯，頂部也可盡收附近美景。
目的地：大三巴斜巷
福隆新街
福隆新街又名紅窗門，只要看到這裡大
多數建築的門窗顏色，這名字的由來就
顯而易見。事實上，紅窗門幾個世紀以
來都是澳門比較黑暗的角落，這裡曾是
澳門的紅燈區。如今，福隆新街已開滿
古雅且精致的餐廳、咖啡店和美術館。
然而，這裡的建築物卻大部分都保留了
原貌，給人的感覺就好像時間被定格在
了那個時代。遊客可以站在這些建築外
面拍照（當然先要禮貌地徵求屋主同
意），或者甚至可以從窗口探出身子來
（如果能再禮貌一點問屋主的話）拍
照。街道的兩邊入口則是拍攝團體照的
好地點，只要選好角度，整條街都會在
你的鏡頭前伸展開來。
目的地：福隆新街
媽閣廟
03
海員初次登陸澳門時，他們詢問當地人
此處是什麼地方，當地人回答說是阿媽
閣（媽閣廟當時的名稱），葡萄牙船員
誤聽成Macau。廟內主要供奉漁民的守
護神媽祖。如要拍照（要心懷尊敬），
可在廟宇的四棟主建築外，其拱廊和石
像均雕刻精緻。除此之外，正門外的人
行道也是各種團體照的完美拍攝地點。
目的地：媽閣廟前地
東望洋炮台
東望洋炮台上的小教堂在1622年已落
成，而環繞其周圍的炮台則到1638年
才啟用。炮台目的是為了保護殖民地
（主要是防止荷蘭人的入侵），但它們
卻從未真正發射出憤怒的炮火。小教堂
旁邊的燈塔於1865年投入服務，至今
依舊屹立在整個島嶼之巔，只是炮台下
的澳門已改變了昔日面貌，不過炮台上
的景觀依然不同凡響。這裡每個角度都
一樣美，要找個地方拍照十分艱難。
目的地：松山馬路
至於尋找刺激的游客……
澳門的歷史古蹟固然無與倫比，但今
天澳門吸引遊客的已不僅僅是其歷史
文化。對於那些喜歡尋求現代緊張刺
激的娛樂方式的游客，澳門當然也提
供不少選擇。高338米的澳門旅游塔便
是其一，塔上的觀景台可看到令人嘆
為觀止的澳門城市美景色（塔上還有
一家旋轉餐廳）。然而，真正有膽量
10
China
09
p42 精彩行程
的游客來到此處的目的，自然是為了
挑戰“世界最高商業笨豬跳”的健力
士世界紀錄保持者，不管是“高飛
跳”還是“空中漫步”，都能把你帶
到旅遊塔的最高點。在這裡一定要拍
照留念，這樣才能在旅途結束後讓有
所懷疑的親友們信服。
同時，去年落成啟用的新濠影彙也
為游客們提供了在其宣稱為“世界首
個8字形摩天輪”拍照的大好機會。事
實上，摩天輪連接了該建築群的兩棟
高樓，走一圈約要15分鐘，摩天輪的
最高點離地130米。摩天輪共有17間座
艙，每間可容納10人。
目的地：澳門旅游塔（觀光塔前地）、
新濠影彙（路氹金光大道蓮花路） n
中文版
中文版
04
媽閣廟約建於1488年，位於澳門半島
的南端，傳說澳門一名就是出自這間古
廟。在16世紀50年代中期，當葡萄牙
WWW.CEI.ASIA
p22 封面故事
全情投入
活動策劃務求透過互動活動使與會代表能投入其中
作者：Ian Lloyd Neubauer
印度IT顧問公司Wipro為了獎勵高層管理
人員，將他們帶到墨爾本板球場，讓他
們有機會與Viv
Richards爵士和Glenn
McGrath見面交談，以及將他們與兩位板
球傳奇的合照上載到Wipro的推特帳
8 CEI ASIA 2016年3月
2016年3月 CEI ASIA 15
WWW.CEI.ASIA
號。LinkedIn在倫敦舉辦一年一度的
Talent Connect活動時，將會議廳改造成
了冰洞，借此打破與會者的隔膜，讓這
些只在網上認識的人才可以輕鬆地交
流。在三藩市，PlayStation聘請制作公司
利用影像投射和動畫技術，將場館變成
綠樹、流水、鳥叫及雲飄的日式庭園。
歡迎來到“沉浸式”活動的世界。
這是一種極富創意、高科技、回報極高
的推廣手法，其靈感來自戲劇、電影及
表演藝術，目的是打造獨一無二的概念
活動，讓參加者獲得B2B行業聞所未聞
的體驗。英國活動行業分析專家Rob
Davidson，於去年12月在巴塞隆拿舉辦
的ibtm world專題研討會上談到沉浸式
活動時表示：“這一趨勢背後的科學告
訴我們，與會者獲得的感官刺激越多，
會議體驗就越難忘。”
沉浸式基本法
這可能是2016年活動行業的關鍵詞，但
WWW.CEI.ASIA
活動籌辦人卻對其含意各抒己見。一場
活動何時才會突破框框，由普通活動變
成沉浸式活動呢？
三藩市影片投射公司Immersive曾
為Google、美國太空總署和Facebook
的活動製作量身訂做影片，以提升活動
氣氛，公司行政總裁Sean
Mason表
示：“我對沉浸式活動的看法是，它是
一種將你360度環繞、將戶外或虛擬環
境置於室內或放大到真正震撼感官的程
度的活動。”
墨爾本會展中心內的Plenary是一間
擁有5,500個座位的多用途劇院，劇院
可靈活調動的牆壁為會展中心贏得沉浸
式活動理想舉辦場所的美譽。Plenary創
新和策略總監Michael Walsh稱：“我
們認為，真正的沉浸式活動是能在活動
前、中及後的整個過程中都能夠讓與會
者參與其中，能讓與會者立即投入其
中，而不像傳統活動那樣要等到燈光變
暗、演講者開始演講。”
悉尼綜合市場推廣公司McCorkell &
Associates的贊助及活動經理Clifford
Fairbrass則說：“簡單而言，沉浸式活
動是能品牌和觀眾之間產生情感聯繫的
活動，但“沉浸式”一詞有局限性，而
且我認為說沉浸式活動是新事物有點不
恰當，因為每場B2B活動都必須是沉浸
式的，才能產生和製造情感共鳴。”
機器的崛起
說到讓觀眾身歷其境，科技可謂是策劃
人的喜訊，因為科技可以彌合抽象的商
業概念和個人之間的鴻溝。
Instagram、Facebook及推特等各
種各樣的社交媒體，容許透過推動參
與、雙向對話，以至在活動前期、中期
及後期的微妙互動，有效地提高與會者
的參與度。
活動應用程式是更有效的方法，它
可以讓策劃人整合所有的社交媒體平
台、策動討論、進行觀眾現場投票、顯
示豐富的媒體內容。此外還有數碼標誌
和短片牆、網播和活動錄像、讓參加者
在場館內任何地方觀看活動廳直播的屏
幕、讓演講者調整照明和溫度的智能講
台、動態雕塑，以及可以模擬火星場景
的虛擬現實耳機和穹頂。
WWW.CEI.ASIA
2016年3月 CEI ASIA 9
Targeting MICE buyers & planners in China? CEI Asia can help you reach them!
CEI features a Chinese-language section in every issue, enabling us to engage and communicate
with our subscribers in China in the best and most immediate way possible—in their own language.
This section, which appears at the front of the book, is written in Simplified Chinese, the script of
choice across the booming China market. This section consists of a minimum of 16 pages per issue,
and covers our most-read articles, including Opinion, Analysis, Case Studies, Cover Stories and
Destination Features.
Our Chinese section is distributed to all Chinese-reading subscribers, which consists of more than
5,000 MICE buyers and planners of business events, covering major cities such as Beijing and
Shanghai, and Guangzhou Province.
In addition, Chinese-language business events platform, EventRen, recently joined Haymarket
Media’s portfolio of leading brands. Dedicated to event and meeting professionals across Greater
China, EventRen in partnership with us can help you effectively reach decision makers in the
booming China market.
By advertising with CEI within the Chinese-language section, you too can communicate directly with
a captivated, engaged audience.
6
6,330
India
1,588
Singapore
Hong
Kong
Audience
China
3,541
4,353
Thailand
818
Malaysia
1,243
Australia &
New Zealand
1,403
Geographic Distribution
Print
ASIA
Bangladesh 1
China 5,000
Hong Kong - SAR 2,045 India 984
Indonesia 139 Japan 109 Korea, Republic Of (South) 110 Macao 54 Malaysia 581 MYANMAR (BURMA) 1
Pakistan 1
Philippines 211 Singapore 1,912 Sri Lanka 1
Taiwan 104 Thailand 366 Vietnam 83 Total
11,702
Digital
Total
-
1,330
2,308 604
220 401 240 69 662 -
-
338 1,629 -
243 452 107 8,603 1
6,330
4,353
1,588
359
510
350
123
1,243
1
1
549
3,541
1
347
818
190
20,305
674
Print
MIDDLE EAST
United Arab Emirates 2
EUROPE
Germany 1
Netherlands 1
United Kingdom 11 AFRICA
South Africa 1
NORTH AMERICA
United States 5
ASIA PACIFIC
New Zealand 8
Australia 269 Total
298 Total Qualified Circulation 12,000 Digital
Total
-
2
-
-
112 1
1
123
-
1
159 164
157
969 1,397
10,000 165
1,238
1,692
22,000
Source: BPA Audit for the December 2015 issue. Average across 6 months is 22,000.
It is Haymarket Media Hong Kong’s policy that all its business titles are officially audited by the BPA. As Asia’s leading MICE magazine,
CEI Asia maintains high standards in qualifying its readers. To receive CEI Asia magazine, each reader is required to submit a
registration form and be subsequently qualified by our in-house circulation team to ensure that they are decision-makers engaged in the
MICE industry and that they can either influence or plan meetings and incentive programmes in Asia-Pacific. CEI Asia is BPA audited
every six months.
3,671 Event agency contacts, including top event management companies, have been added to the CEI Asia database on this audit.
7
Audience
CEI Media Insights
COMPANY
BPA AUDIT
*DIRECT REQUESTED
COPIES BY
READER
CEI
Yes
15,030
68.3%
Yes, BPA audited
Yes, BPA audited
22,000 audited
TTG MICE
Yes
4933
36.5%
No
No
13,500 audited
MIX
No
Unaudited
magazine
Unaudited
magazine
Unaudited magazine
Unaudited
13,000 claimed on
media kit
Biz Events Asia
(formerly MICEnet
Asia)
No
Not BPA audited
Not BPA
audited
Not BPA audited
Not BPA audited
13,000 claimed on
media kit
PERCENTAGE
COPIES REQUESTED
READ BY MICE DECISION MAKERS
NEWSLETTER AND
WEBSITE BPA
AUDITED
CIRCULATION
* Important note : CEI Asia is audited by the leading auditor, BPA (www.bpaww.com) . This is an independent, not-for-profit audit company, verifying all audience data
claims are 100% transparent and accurate. Thus giving clients, advertisers and media buyers the reassurance all audience claims, information and statistics are
irrefutably correct.
•
•
•
Note 1 – CEI Asia data based on December 2015 BPA report. TTG data based on June 2014 BPA report (December 2014 not available). MICEnet Asia data
based on September 2014 CAB report.
Note 2 – The Direct Requested copies category (see 3B.1.) have greater significance than just the total circulation figures, as these report on the recipients that
have expressed that they want to receive our publication. In our experience, recipients that request to receive the publication are engaged and active users.
Reader analysis by job functions
Executive Level 12%
Top Management
55%
Manager
Level 28%
Reader analysis by business activity
Middle Management 5%
Government, Education
& Training 3%
Manufacturing,
Retail & Luxury 16%
Event organisers & Management
& Industry Associations 11%
Food, Drink &
Entertainment 4%
IT, Technology &
Telecoms 7%
Other 22%
Airlines 1%
Source: Publishers
Database December 2015
8
Agencies & Marketing
support services 19%
Finance, Banking &
Professional 17%
FOR A FULL COPY OF OUR LATEST BPA AUDIT REPORT, PLEASE CONTACT:
Emma Donald, Commercial Director
Direct: +852 3175 1946 | Mobile: +852 9282 1745 | Blackberry: +852 6323 8854 | emma.donald@haymarket.asia
Advertorials
CEI advertorials* offer a perfect platform to
promote a more complex message,
whatever it may be. They follow a specific
CEI template and are written by
experienced journalists in the sector. The
client has full control over the advertorial
text and images.*
Supplements
Clients have the opportunity to sponsor
tailor-made supplements* around an
editorial topic/destination of their choice.
Our expert editorial and design team works
with the client to produce a compelling
report, and the client has full control over the
final text, pictures and layout.**
digital
Alongside the print offering all reports and
magazine issues are uploaded to the CEI website
where they are permanently available for
download.
Singapore
An event plAnner’S guide
Sponsored by Singapore Tourism Board
Unique marketing opportunities (Print)
CEI works with clients to publish
Advertorials and Supplements that are
specifically designed to meet their needs
and brief.
SPECIAL REPORTS
Editorially led Special Reports enable CEI
journalists to explore subjects and destinations
in more detail, presenting readers with highly
comprehensive content. Recent Special
Reports have included a Chinese-language
report highlighting provincial cities in China in
addition to our English-language China Report,
a Hong Kong Report, a Thailand Report and a
Convention & Exhibition Centre report.
*All Advertorials and Supplements are clearly identified as ‘Sponsored’
**In accordance with Haymarket house style for editorial and font usage etc
FOR MORE INFORMATION, PLEASE CONTACT:
Emma Donald, Commercial Director
Direct: +852 3175 1946 | Mobile: +852 9282 1745 | Blackberry: +852 6323 8854 | emma.donald@haymarket.asia
9
Unique marketing opportunities (Online)
CEI offers constant industry updates on its website, ensuring first-hand trending news gets delivered to all
readers. CEI drives traffic to the website through thrice weekly newsletters, sent out every Monday,
Wednesday and Friday, covering latest news, people moves, new property openings, insights (opinion pieces,
analysis, case studies and more) and destination features. With an average of 20,203 audiences per
newsletter*, all content is carefully selected by CEI’s editorial team to maximise reader engagement.
We offer a range of creative ways to help you engage with our readers.
DISPLAY ADVERTISING
Standard ad units and rich media are available on CEI. (For further examples please see our Rich Media
Advertising pages that follow).
Leaderboard
/Expandable Leaderboard
MPU/Expandable MPU
Push down
BRANDED CONTENT
Our branded content offering means that you can now do more than traditional display advertisements to
market your services. Why not work with our editorial team to produce tailor-made content that tells stories
exclusively for your brand? From years of publishing industry-specific content, we know what our readers
engage with. This means we can produce interesting and thought-provoking content that tells your company's
stories in the most effective way – usually with advertorials, videos, micro-sites and special features.
eDM (eDirect Mail)
Through eDMs you can put together your own
messaging and graphics in the style that you
want, which we then email to our database.
By using CEI you are communicating with an
engaged audience, of qualified, targeted,
controlled MICE buyers and planners who opt
to receive our emails.
*BPA Audit December 2015
10
FOR MORE INFORMATION, PLEASE CONTACT:
Emma Donald, Commercial Director
Direct: +852 3175 1946 | Mobile: +852 9282 1745 | Blackberry: +852 6323 8854 | emma.donald@haymarket.asia
• Distributed to 6,000 readers as print
copies, and 22,000 readers receive a
digital version
• Listings from more than 19 countries in
Asia-Pacific, with destination profiles and
tourism board contact details
Print venue profile
The print directory offers unique branding and
exposure for properties through the placement
of enhanced listings, divider and display
pages, and other creative options. This allows
you to optimise your listings, stand out from
your competitors and be more visible. It
also offers Tourism Boards and Convention
Bureaus opportunities to promote their
destination offerings.
•
•
•
•
•
Profile descriptions of your property
Meeting room summary
Latest promotion packages
Image Gallery
Tabbed country section dividers printed
on glossy card—great for Tourism Boards
and Convention Bureaus to introduce and
highlight their destination’s offerings
Venue
Online venue profile
Destination & Venue Discovery
Rate Card
2016
Ensures our corporate readers can find your
destination or venue, while researching for
their next event. With a ‘Venue Listing’ profiles
can be enhanced with the following:
•
•
•
•
•
•
•
•
•
•
•
Description
Image Gallery
Video
Gallery Testimonials
RFP – This is where our corporates can
directly Request a Proposal from you
Promotion packages
Capacity Charts
Visa and Currency Information
Downloadable Materials
Multiple contact details
Live Google Mapping Technology
FOR MORE INFORMATION, PLEASE CONTACT:
Emma Donald, Commercial Director
Direct: +852 3175 1946 | Mobile: +852 9282 1745 | Blackberry: +852 6323 8854 | emma.donald@haymarket.asia
The Guide to Finding the Right Venue
CEI is the most authoritative library of the
region’s top destinations and venues for
corporate events and incentive travel. With
thousands of listings spanning the whole of
the Asia-Pacific region, the directory is a onestop source for all event planners. Now in its
16th year, it is available in both print and
online.
11
Print Creative Options
FULL page advertisement
DOUBLE PAGE SPREAD
Half page advertisement
BELLY BAND
GATEFOLD
SCRATCH
CARD
Half Page Advertisement
Full page Advertisement
Double-Page Spread
Belly Band Belly Band will wrap around magazine and can be stuck to an internal page leading to
an advertorial or branded advert.
Bound insert Bound insert in middle of magazine. Giving two pages of advertising and a tab on side.
Paper stock same as front cover.
Calendar Card A4 Calendar attached to front page that could be removed and used as desk calendar.
Advertorial/DPS Advertorial One or Two A4 pages of space for which client supplies text and images which is then written up
in CEI Asia house style by CEI Asia editorial team.
False cover/Full Page tip on CEI Asia cover take over, with a bound cover including false front page stuck onto front cover
and inside front cover. CEI Asia logo must still be on front page. Same paper stock same as normal CEI Asia front cover.
Four Page Special Feature/Pull Out Four A4 pages of space for which client supplies text and images which is then written
up in CEI Asia house style by CEI Asia editorial team.
Gatefold Gate fold including 3 ad pages, DPS and inside front cover. Same paper stock as CEI Asia
front cover (See Jan 2011 issue CEI Asia).
Half tip on As per false cover/full page tip on, but covers half of the width of the magazine.
Jacket Cover Wrap Unbound Cover wrap. Front page take over which must include CEI Asia logo and back page plus
fold in on inside front cover and inside back cover.
Reverse Gatefold DPS reverse gatefold on same paper stock as CEI Asia front cover (See 2011 Venue Directory).
Scratch Card This is a Post-it sized creative which is stuck to the front of the magazine, and is ideally used to present a
promotion or competition.
12
FOR MORE INFORMATION, PLEASE CONTACT:
Emma Donald, Commercial Director
Direct: +852 3175 1946 | Mobile: +852 9282 1745 | Blackberry: +852 6323 8854 | emma.donald@haymarket.asia
Online Creative Options
Baseboard A baseboard appears constantly at the bottom of the screen when viewing the homepage of CEI.Asia. It is available
as an expandable unit.
Digital Advertorial 500 words write up (text links available) with 4-5 pictures. Will sit on website under "promotional content"
for one year. We will feature the article in CEI Asia newsletter and website homepage the first week it goes live.
eDM to Database (eDirect Mail – see Page 10 for more details)
Leaderboard or MPU/Video MPU on www.cei.asia (expandable options also available) Banners appear on a rotation
basis and are sold on a sponsorship basis (limited availability).They are Share of Voice, with maximum 3 to 4 other clients.
Leaderboard or MPU on Newsletter (News Bulletin) Sent three times per week. You get the sole position available for
either unit on a cost per week basis.
Page Peel A page peel is a creative with high impact. It appears in the top right hand corner of the website as a softly folded
piece of paper and can be peeled back to reveal a hidden advertisement by simply mousing over it. It encourages the reader
to interact with your brand and increases the chance of a click-through to your website.
Push Down Maximum 5 working days per blast, must operate on a week-on, week-off basis.
Capped at one user per IP address per day.
Sidekick This is an MPU that when you scroll over expands out to cover the full page, showing your creative across the whole
screen.
Skin/Wallpaper llows a brand to takeover the background image on the homepage of www.cei.asia. It can be combined with
an advertising takeover (MPU and leaderboard for example) to improve brand awareness. Maximum 5 working days per blast,
must operate on a week-on, week-off basis. Capped at one user per IP address per day.
FOR MORE INFORMATION, PLEASE CONTACT:
Emma Donald, Commercial Director
Direct: +852 3175 1946 | Mobile: +852 9282 1745 | Blackberry: +852 6323 8854 | emma.donald@haymarket.asia
13
Rich Media Advertising
Expandable Leaderboard
728 x 90px
Expand: 728 x 270px
Expandable MPU
300 x 250px
Expand: 600 x 250px
Push Down
1000 x 100px
Expand: 1000 x 265px
baseboard
Expand (1000 * 150)
Baseboard (1000 * 40)
Baseboard: 1000 x 40px
Expand: 1000 x 150px
Page Peel
MAX (1000 * 900)
728 x 270px
Max 1000 x 900
Video MPU
300 x 250
1600px
1260px
100px
Skin
800px
900px
1000px
130px
300px
Sidekick
1st MPU (300 * 250)
SideKICK EXPAND (700 * 600)
1st MPU: 300 x 250px
Sidekick expand: 700 x 600px
Rich Media Advertising
Interstitial
FOR MORE INFORMATION, PLEASE CONTACT:
Emma Donald
Commercial Director
Direct: +852 3175 1946 | Mobile: +852 9282 1745
Blackberry: +852 6323 8854
emma.donald@haymarket.asia
Hong Kong
10/F, Zung Fu
Industrial Building ,
No.1067 , King,s Road,
Quarry Bay, Hong Kong
Tel: +852 3118 1500
Fax: +852 2122 5214
Singapore
21 Media Circle
#05-05
Infinite Studios
Singapore 138562
Tel: +65 65 79 05 31
Fax: +65 62 24 61 02
India
Podar Center,
85 Post Office Lane
Near Dena Bank, Parel East
Mumbai 400 012
Tel: +91 22 4302 5000
FAX: +91 22 4302 5050
CEI Asia is published by haymarket media limited, a division of haymarket media group
limited. 174 Hammersmith Road, London W6 7JP