Gaylord Palms Resort, Kissimmee, Florida August 1

CONFE
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SUM
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2013
S
mee, Florida
Gaylord Palms Resort, Kissim
1 - 4, 2013
ust
Aug
2013 Summer Conference Series
Gaylord Palms Resort • August 1 - 4, 2013
Gaylord Palms Resort
Event Theme: Practice Applications for
Club Managment Food & Beverage CMI
Gaylord Palms Resort
6000 W. Osceola Parkway, Kissimmee, FL 34746
Reservations: 407-586-0000
Accommodation Details
Agenda
Thursday, August 1
10:00 am
2:00 pm
3:45 pm
6:00 pm
Weekend Registration Opens
Business Meeting
Allied Association Panel
Opening Reception
Friday, August 2
7:15 am
8:00 am
9:45 am
11:45 am
Continental Breakfast
Key Note Speaker - Simon T. Bailey
Finance and Accounting for Non-Financial People
Membership 360 - Rick Coyne
Run of House
Executive Suite
Deluxe Suite
$139
$399
$599
All rates are per night, plus applicable local and state taxes. Room
rates are available 3 days pre- and post-event.
Resort Fee: $15++ per day includes: wired and wireless internet,
fitness center access, local shuttle service to all 4 Walt Disney World
theme parks and Downtown Disney, daily newspaper, local and toll
free 800 telephone calls.
Parking: Self-parking: $10.00++ per day
Valet: $22.00++ per day
Note: Reservation Rates guaranteed only until July 10, 2013.
Saturday, August 3
7:15 am
8:00 am
9:15 am
11.00 am
12:15 pm
2:00 pm
4:00 pm
Continental Breakfast
Increasing Your Catering Revenue with a Member-First
Focus, Lynn Lafond DeLuca, Catering Director Association
Menu Analysis: Applying Menu Engineering Techniques Dr. Larry Ross
Beverage Trends & Financial Gain, Michael Bombard,
StraightUpSolutions
Lunch
Exceptional Service - Simon T. Bailey
Florida Trends - Geoff Luebkenmann,
Florida Restaurant & Lodging Association
Sunday, August 4
7:30
8:30 am
10:15 am
11:45 am
1:00 pm
Continental Breakfast
Hiring Tools For a Qualified Candidate Jenifer Logan, Guidant HR
Gain Your CCM, CCE, MCM - How to and Why
CAI/CAM Introduction
Conference Ends
Conference Sponsor
The Florida Chapter proudly recognizes Greenspoon Marder
as our Diamond Sponsor for this Summer Conference event.
www.gmlaw.com
Meeting Notes
Attire
Business Meeting/Education: Resort Casual (no tee shirts,
cargo shorts or jeans)
Social Events: Resort Casual (no tee shirts, cargo shorts or jeans)
CMAA Credits
Full participation in all education programs will yield 18.5
education credits; Opening Business Meeting attendees will
receive one additional association activity credit.
CMI Credits - #2 - Food and Beverage - 6 credits
Professional Development
Allied Association Panel - This panel will include representatives
from the various CMAA Allied Associations and will discuss topics
related to club operations and industry trends.
Own The Moment: Shift from Average to Brilliant –
Keynote - Simon T. Bailey
Albert Einstein once said “we cannot solve our problems with the
same thinking we used to create them.” This sage advice offers a
practical explanation as to why we need to shift our thinking. Simon
Bailey’s Vujá dé Moment is a call to action inviting you to shift YOUR
thinking in order to ignite innovation, disrupt the status quo and
celebrate both failure and risk.
As the state of business continues to shift it is critically important for
you to re-examine, reset, reignite and adjust the way you have always
done things. Commonality chokes creativity. If you practice the way
everyone else practices that doesn’t mean you are going to get the
same results. You deny yourself and your organization of discovering
how to fail forward. It is time to embrace disruptive shifts in order to
create a more brilliant future for yourself and your organization. Be
equipped with game-changer ideas for your business and life.
Finance & Accounting for Non-Financial People Fred Pryor Seminars
Ever wondered “where do those numbers come from”? Financial
savvy is critical in the club business, yet frequently staff suffer from a
“numbers phobia”. This powerful seminar designed for non-financial
people will gain you insight into the basics of accounting, budgeting,
reporting and financial reporting. This session will equip you with
better knowledge and understanding of the financial process and
improve communication with your club’s controller to ultimately
make you a better manager.
Membership 360 - Rick Coyne, ClubMark
Over the decades, many changes have reshaped the way in which
clubs must position themselves, target market and brand. Relegating
this task to a part time Committee or staff person has proven to be
inadequate at best. Rick will explore the disciplines required in a
marketing professional and provide a general overview of PCMA’s
360 degree approach to positioning the private club and engaging
the entire staff in the membership process. It’s an enlightening
thought provoking process…
Increasing Your Catering Revenue with a Member-First Focus,
Lynn LaFond DeLuca, Catering Director Association
During this interactive presentation, we will discuss:
• How to Create Raving Fan Members!
• How your “Member First” attitude in Catering will build repeat
and loyal Member business
• Tapping into the many niche target markets within your own
membership base
• Using the knowledge, skills and teamwork of your fellow Club
department heads to increase leads, services, event success and
revenues
Menu Analysis: Applying Menu Engineering Techniques Dr. Larry Ross
This dynamic educational program is designed for the engaged club
manager looking to expand his/her knowledge base of the elements
of effective menu analysis as applied in successful club operations.
Topics covered include the menu costing and calculation of ideal food
cost, and the subsequent use of costing data when combined with
sales mix data to develop effective menu engineering strategies. The
focus is on identifying possible opportunities for using the insights
gained from menu analysis to improve both member satisfaction
and the financial performance of the food and beverage operation.
Practical applications are illustrated with examples tailored to the
private club environment.
Beverage Trends & Financial Gain Michael Bombard, StraightUpSolutions.
As a beverage consultant for many of the major national chain
restaurants Michael will take us on an in-depth look at what makes
a successful Beverage Program.
As costs keep increasing and guests continuing to want better deals
how can you survive? Find out how your current Glassware could
be costing you more money than saving it. Drinks and trends
keep changing… is your Training Program adapting? A look at a
Bartenders skill and how to make sure it is maintained through the
ever-changing Cocktail Culture. Are they making a Rum and Coke
properly? We will be covering Drink Making Techniques, Garnish
FYI’s, Glassware Trends, wants and must haves…
Your Brilliant Next Step to Owning the Moment – Simon T. Bailey
In this session you will be invited to open your mind, roll up your
sleeves, and engage your brain. You will be immersed in exercises
that will become your action plan to ensure that the learning
conversation lives on and you create sustainable results in your
business.
Florida Trends, Geoff Luebkenmann, Florida Restaurant and
Lodging Association
An interactive discussion regarding the trends in Florida relative to
food and beverage and tourism and how Florida and U.S. regulations
governing their operation concern your club’s ability to operate
efficiently and within the law.
Legal and Effective Hiring Tools - Jenifer Logan, Guidant HR
Interviewing is one of the highest areas of lawsuits; therefore making
sure everyone’s hiring practices are current today is key to hiring
qualified talent, reducing turnover from bad hires and getting sued
by those bad hires. Join us for a lively session with tools for a better
understanding of: advertising, applications, resumes, interviewing,
employment offers, exempt/non-exempt rules, drug testing, physical
exams, background checks, references and more.
Gain Your CCM, CCE, MCM - How to and Why
Join us as fellow CMAA managers share their experiences through
their club careers from their entry into the club world to establishing
a life-long career path and the CMAA education and accreditations
that have influenced their careers.
CAI/CAM Introduction Paul Mengert, Association Management Group
Many clubs and communities are combining club and property
owners associations into one master association. Join this session
for an overview on the benefits of gaining your CAM (Community
Association Management) certification. This session will focus on
the benefits of the certifications required by certain states and how
the credentials will equip you with tools to improve the quality and
effectiveness of your community management structure.
Florida Chapter CMAA
3330 Fairchild Garden Ave.
P.O. Box 33135
West Palm Beach, FL 33420
Save The Da†e
September 27 - 29, 2013
3244 Ocean Drive
Vero Beach, FL 32963
2013 Summer Conference Series
Gaylord Palms Resort • August 1 - 4, 2013
Conference Sponsored by:
FLCMAA
Florida Chapter CMAA
3330 Fairchild Garden Ave. • P.O. Box 33135 • West Palm Beach, FL 33420 • 561-691-6849
2013 Summer Conference Series
Gaylord Palms Resort • Kissimmee, FL • August 1 - 4, 2013
CONFERENCE REGISTRATION
Name__________________________________________ Designation __________________ Membership #____________________
Club __________________________________________ Title ________________________________________________________
Address _______________________________________ Nickname ___________________________________________________
City __________________________________________ State______________ Zip_____________ Region____________________
Phone _________________________ Cell _________________________ Email __________________________________________
Spouse/Guest __________________________________ Children (Age) _______________________________________________
Is this your first time attending an FLCMAA Conference? ❏ Yes
❏ No
____________________________________________________________________________________________________________
EDUCATION PROGRAM
FULL REGISTRATION (includes all education programs)
❏ CMAA Member (postmarked by July 12, 2013) -$295
❏ CMAA Non-Member Mid-Manager (postmarked by July 12, 2013) - $150* SPECIAL PRICING
* Non-Member registration is open to club professionals who are eligible for CMAA membership.
SINGLE SEMINAR TICKET PROGRAM**
❏ Thursday, August 1, 2013 – $100
❏ Saturday, August 3, 2013 – $100
❏ CMAA Non-Member
❏ Friday, August 2, 2013 – $100
❏ Sunday, August 4, 2013 – $100
Mid-Manager – $75
**Cannot be combined for multiple day pass. Available for single day registration only.
____________________________________________________________________________________________________________
SOCIAL EVENTS
Thursday, August 1, 2013 - Opening Reception
❏ Adults - $35 per person_______
❏ Children 6 to 12 years - $20 per person_______
❏ Children 5 and under - complimentary_______
Friday, August 2, 2013 -Epcot Adventure: includes dinner (cash bar) and park entry; transportation provided by Gaylord buses.
❏ Adults - $103 per person 4:00 pm Entry_______
❏ Adults - $117 per person 2:00 pm Entry_______
❏ Children age 3 to 9 - $94 per person 2:00 pm Entry_______
❏ Children age 3 to 9 - $80 per person 4:00 pm Entry_______
Deadline for tickets July 19, 2013
PAYMENT METHOD
Education
$___________
❏ Check payable to FLCMAA. Mail to:
Florida Chapter CMAA
3330 Fairchild Garden Avenue
P.O. Box 33135
West Palm Beach, FL 33420
Social Events
$___________
CANCELLATION POLICY
Total
$___________
Late fees will be charged for all registrations
postmarked after July 12, 2013. Should you need to
cancel your education or social event tickets, please
make your request via email to: info@flcmaa.org no less
than 72 hours in advance of the start of the Conference.
REGISTRATION TOTAL
Please include totals for each option:
QUESTIONS
Please contact the Florida Chapter office at
(561) 691-6849 or via email at info@flcmaa.org.