INNside - BookRoomsNow

INNsid e
Track
2nd Quarter 2009
Be on the lookout for Marketing
Communicators announcing
the activation of Net Booker NG.
ospitality International Brands are
being advertised on a variety of TV
stations, radio stations and on travelrelated websites (such as those
shown below)!
For more information about the
InnSide Track newsletter or on
articles and photos seen in this
issue please contact Louise
Crespin Hospitality International
Marketing Department at
800-247-4677.
ebsite data for www.tripmama.com and
its travel-related affiliated websites during the month of March 2009 included
7,400,000 unique visitors and a staggering 35,600,000 page views. Visitors spent
about 5.09 minutes per visit and looked at a
minimum of 4.08 pages. Even at a minimum
percentage, your hotel brands will be seen by
millions of consumers.
(continued on page 4)
uidebook America is known as the
“Internet’s most comfortable travel site”,
and is considered America‟s largest
online tourism and travel directory by
category including state, city, accommodations,
recreation, dining, events, transportation, shopping, etc.
INNsid e
They have more than 15,000 listings,
more than 500,000 unique visitors each
month (Note: 78% of visitors to this site
have added this Internet site to their
‘favorites’ list) and have more than 10,000
pages site-wide.
(Continued on page 4)
T R A
C
K
Page 2
Downtowner Inns
Niagara Falls, Ontario,
Canada
April 15, 2009
Passport Inn & Suites
Chaplin Connecticut
April 27, 2009
Red Carpet Inn & Suites
Beaumont, Texas
May 29, 2009
Passport Inn
Atlantic City, New Jersey
May 14, 2009
Scottish Inns & Suites
Timber Creek Pl. Lane
Houston, Texas
May 18, 2009
Scottish Inns / Riverside Dr
Macon, Georgia
April 15, 2009
Scottish Inns
Killeen, Texas
May 12, 2009
Scottish Inns
Dunmore, Pennsylvania
June 12, 2009
Red Carpet Inn
Jesup, Georgia
April 29, 2009
Red Carpet Inn
Franklin, Indiana
June 22, 2009
Red Carpet Inn
Grand Island, New York
June 23, 2009
Scottish Inns & Suites
Lakeland, Tennessee
June 15, 2009
INNsid e
T R A
C
K
Page 3
Syracuse, New York Marketing Workshop
proved to be a good learning experience for many
HI Franchisees as shown in the photo below.
he long-awaited „new look‟ for Netbooker NG is
finally here. Note the panoramic view of the photos below. When you click on the button
“Photos / Tours” the photos will rotate - so the more
photos your property has, the more views consumers
will have.
The overview message is just as important since this
will be the first information your guest will have an opportunity to learn about your property.
Every attempt is being made to ensure your photos
are up to date. Please take time to view your property‟s photos as well as property data. For photo updates, please contact Louise Crespin at 888-952-1236
or lcrespin@hifranchise.com.
For property descriptions and content please contact
Christine Bartha at 877-444-0073 or cbartha
@hifranchise.com or Misty Maples at 866-662-1611
or mmaples@hifranchise.com.
For rate and policy changes contact Christine Bartha,
Misty Maples or Frank Sweeney at 866-787-8743 or
at fsweeney@hifranchise.com.
INNsid e
Hospitality International was well represented at the
Annual AAHOA
National Convention, held in
Washington, DC,
by its Franchise
Development Sales
Force and Board
Member, Pravin
Patel, (center)
shown in photo to
the right.
T R A
C
K
Page 4
onsumer reviews are often
conflicting as noted below.
Two consumers, and two different opinions! Need we say more?
“Hershey Park is AWFUL”
ospitality International determined a variety of
media such as popular family shows like Animal
Planet and radio programs reaching out to night
-time drivers was a good way to reach market
segments of all types and life-styles to promote
our brands.
TV Shows like
Animal Plant
appeal to families.
What can you do?
“Hershey Park is Great”
You need to keep up
with guest reviews such as those seen on
www.tripadvisor.com and other travel-related websites,
and respond to them. If you need assistance on how to
respond, please contact either Christine Bartha at 877444-0073 or by email at cbartha
@hifranchise.com or please contact
Misty Maples at 866-662-1611 or by
email at mmaples@hifranchise.com.
Our three 30 second
radio
commercials
will be heard on radio
programs such as
Big D & Bubba
reaching out to professional truck
drivers and other travelers on the
road.
It is especially important to respond if
the reviews are not about your property.
On-line presence is
also a key marketing
focus. A decision to
be listed on worldwide travel websites such as
www.UsaToday is a wise advertising buy, reaching millions of consumers through its news and travel pages.
The advertisement seen here (above right) is a sample
of what will be seen, not only on USA Today travel
pages, but also on their news pages.
Every ad shown
here will be a direct link to www.BookRoomsNow.com, enabling
visitors to see details of your inns and to make reservations.
Look for ads on the Glen Beck website as well. This
popular talk show host has his own website and is
heard on more than 300 radio stations throughout the
U.S. and on XM Satellite Radio channel 195.
H.I.‟s goal is to feature as many areas as possible
as well as photos of individual properties. Ads will
be rotated throughout the duration of the ad campaign.
The banner ad shown below is one of several different versions
that will be displayed on more than one travel website.
INNsid e
Be sure to log onto the websites mentioned here and in H.I.’s
Marketing Communicators to keep up with ad changes.
T R A
C
K