Piscine 2014

18-21 NOVEMBER 2014
EUREXPO LYON - FRANCE
www.piscine-expo.com
@PiscineExpo
EXPERTISE AND A UNIQUE
NETWORKING OPPORTUNITY
PISCINE GLOBAL, A MAJOR EVENT FOR
THE INDUSTRY FOR THE LAST 30 YEARS
Since its launch in 1979, the world spa
and pool exhibition has become the
largest and most significant international
event for the sector. This event brings
together manufacturers, leading innovations from the industry and their distributors/retailers, pool and spa builders/
fitters, architects, landscape architects,
specifiers, private and public authorities.
Lastly, the partnerships established with
the sector’s most renowned professional
federations and specialised media are
a token of Piscine Global’s quality and
know-how.
With more than 600 exhibitors from 35
countries and 1167 brands represented,
Piscine Global showcases the sector’s
most comprehensive offering to 18,000
visitors from 90 countries.
Partnerships have been signed with
the main international associations:
BSW (Germany), NESPA (USA)
Innovation is at the heart of Piscine’s
“know-how”: about one hundred
technical or eco-friendly innovations
are launched during the show. All the
products presented compete for the Top
100 or the Pool Eco Attitude Innovation
Trophies. The winners receive their
awards during a gala dinner held on
the opening day.
The exhibition is organised under the
patronage of the French Federation of
Pool Professionals (FPP)
Press and media partners: more than 60
media partners amongst which L’Activité
Piscine
(France),
Bundesverband
Schwimmbadz Wellness (Germany)
Eurospapoolnews (Europe), Pool & Spa
Scene (UK), Schwimmbad & Sauna
(Germany),
Schwimmbad
Therme
(Austria), Vivre ma Piscine (France),
Piletas (Argentina), Actulidad Piscinas
y jardines (Spain), Zwembaden pro /
PiscinesPro (Belgium), La Piscina (Italy), Al
Bena’a Magazine (Gulf States), Banbas
(Russia), Spa & Wellness (Turkey), Pool
Genius Network (USA)…
600 exhibitors
1167 brands
35 countries
from
2
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represented
Piscine Global 2012
Piscine Global 2012
18,000 visitors
90 countries
from
Piscine Global 2012
Piscine Party 2012
“Les Matinales” seminars
JOIN THE 22,000* PROFESSIONALS
WHO ARE ALREADY BENEFITING
FROM PISCINE GLOBAL’S EXPERTISE
Piscine Global is the only event capable of offering such a comprehensive range in
terms of pool and spa construction, maintenance and renovation, for private and
public usage. The exhibition has been broken down into three sectors:
for residential pools
and spas
for commercial pools,
aquatic centres and
wellness centres
dedicated to outdoor
equipment and
pool surroundings + 4000 individual exhibitors, in compliance with the counting method
recommended by the French Agency for Justification of Statistics (OJS).
Tap into new knowledge:
“Les Matinales”: technical training courses
dedicated to private pools.
“Aqualie study days” and technical round
tables dedicated to public pools, followed
by guided tours (in 2012: Piscine du Rhône)
Develop your network :
“Pool Eco Attitude” and “Top 100”
Innovation Trophies award ceremony held
in the presence of international press, VIP
buyers, institutional partners, etc.
“Piscine Parties” to foster business
relationships between exhibitors.
“The Presidents’ lunch”, which will bring
together 20 presidents of professional
associations from different countries.
Meet the sector’s leading companies
with the Majors Club:
The Majors Club brings together
n
benchmark players who have been
working in the pool & spa industry for
at least 20 years, whose business in the
pool market generates at least 50% of their
total turnover, and who have a registered
office in Europe.
* audience consisting of 17,611 individual visitors
© T. Deschamps
© T. Deschamps
© www.b-rob.com
A UNIQUE SERVICE IN LYON:
“LYON WELCOME ATTITUDE”
Make the most of the “Lyon Welcome Attitude “: Lyon is the only
city in France to have set up a special welcome and access
plan for exhibitors and visitors from all over the world:
Personalised welcome in train stations and airports.
Access to Eurexpo made easier: Lyon taxis mobilised, optimised
public transport access with the new tramway line (T5), which
stops at Eurexpo exhibition centre.
VIP welcome in many partner hotels and
restaurants.
Things you cannot afford to miss in Lyon:
shopping, top tips, practical information.
LYON, A CITY CONNECTED
TO THE WORLD
Airport: offering direct flights to 115 destinations
Trains stations: 130,000 passengers/day
Metro/bus/tramway:
the comprehensive
network provides
service to Eurexpo (tram
line T5) or the airport
(Rhônexpress)
2000 restaurants
33,000 hotel rooms,
B&Bs and residential
hotels.
Tramway T5
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PISCINE GLOBAL, MORE
OPPORTUNITIES THAN EVER
Demonstrations in pool area
Outdoor equipments furniture & floorings
EXHIBITION
Expo for outdoor, decoration
and garden products
ENTRANCE
Remarkable
pool contest
ENTRANCE
PRESS
CENTER
NEW PRODUCTS
AREA
EXHIBITOR
CLUB
ENTRANCE
Equipments for aquatic
& wellness centres
Non contractual floor plan
4
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Piscine Global 2012
EXHIBIT AT
PISCINE GLOBAL
Piscine Global is the only professional exhibition that brings
together the entire Pool and Spa industry from the world
over. Buyers will find solutions for their needs in one of the
exhibition’s three sectors:
Piscine, dedicated to construction, equipment, and renovation
of private pools and spas
Aqualie, concentrating on construction, equipment, and
renovation of public pools, aquatic centres and wellness
centres
Living Pool, specialising in outdoor fittings/furniture and pool
surroundings
Aqualie 2012
JOIN OUR NETWORK!
Piscine offers you access to innovative, high impact marketing
resources designed to boost your business:
Get connected with the global pool and spa industry, all
aspects of which are represented at the exhibition
Put your company in the spotlight, develop your brand
awareness, promote your brands with the “Piscine Business
Services”
Piscine Global 2012
Make the most of the presence of 70 journalists to organise
press conferences and PR stunts
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A GREAT SELECTION
OF HIGH-QUALITY VISITORS
WHO WILL BE ATTENDING?
Thanks to the great variety of equipment and services presented at Piscine Global,
the exhibition attracts visitors from the whole world (90 countries).
With a total of 6 million pools, western
Europe is of course the region that provides
the most visitors (France, Spain, Italy,
Germany, Belgium, Switzerland, United
Kingdom, Netherlands, Greece, etc.), but
buyers from eastern Europe (Russia, Ukraine,
Poland, Czech Republic, Croatia, Hungary,
etc.), northern Europe (Sweden, Norway,
Iceland, etc.), North America (USA,
Canada), the Middle East (United Arab
Emirates, Saudi Arabia, Egypt, Lebanon,
Israel, etc.) and of course developing
countries in Asia (Thailand, Singapore,
Indonesia, Malaysia, etc.) or South America
(Brazil, Colombia, Argentina, etc.) will also
be attending the show.
Whether they are builders, distributors
or specifiers, Piscine Global visitors are
faithful (70% of those who came in 2012
have already confirmered they will be
returning in 2014) and use the exhibition
to make their purchases (November is the
ideal time for placing orders).
17,611 visitors
37% of international
visitors
from
63%
90
from
countries
France
VISITORS FROM
ALL SECTORS
TOP 10 COUNTRIES
FOR VISITORS:
DISTRIBUTION 19%
SPECIFICATION 7%
PUBLIC AND PRIVATE
AUTHORITIES 8%
OTHER SECTORS 6%
CONSTRUCTION /
INSTALLATION 60%
(education, training, press, professional associations, service providers)
Italy
BREAKDOWN OF EUROPEAN VISITORS (EXCLUDING FRANCE)
OTHER COUNTRIES* 15%
ITALY 22%
Belgium
SWEDEN 3%
PORTUGAL 3%
NETHERLANDS 3%
BELGIUM 15%
(EXCLUDING FRANCE)
Spain
CZECH REPUBLIC 4%
UNITED KINGDOM 5%
Switzerland
GERMANY 5%
SPAIN 13%
SWITZERLAND 12%
*Austria, Bulgaria, Croatia, Cyprus, Denmark, Finland, Greece, Hungary, Ireland, Latvia, Lithuania, Malta, Norway, Poland,
Romania, Slovakia, Slovenia, etc.
Germany
United Kingdom
BREAKDOWN OF WORLDWIDE VISITORS (OUTSIDE EUROPE)
ISRAEL 12%
RUSSIA 12%
TURKEY 7%
TUNISIA 7%
USA 5%
MOROCCO 6%
OTHER COUNTRIES* 33%
O
Israel
AUSTRALIA 3%
EGYPT 3%
CHINA 3 %
CANADA 4%
UKRAINE 5 %
*South Africa, Algeria, Saudi Arabia, Benin, Brazil, Colombia, Georgia, Hong Kong, India, Indonesia, Kazakhstan, Lebanon,
Malaysia, Moldova, New Zealand, Qatar, Senegal, Singapore, Thailand, etc.
Source: Piscine 2012, figures certified by OJS
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Czech Republic
Russia
Netherlands
VISITOR SATISFACTION
RATINGS
86% of visitors are satisfied or very satisfied with the number
of exhibitors
90.5% of visitors are satisfied or very satisfied with the
quality of exhibitors
87% of visitors are satisfied or very satisfied they attended
Piscine
Piscin
e Glo
bal 2
012
A PROMOTION PLAN
WORTHY OF THE OCCASION
To achieve these results, Piscine has set up a network of
18 international agents who promote the exhibition in
46 countries.
Each time the exhibition is organised, our agents organise trips
for international delegations consisting of buyers from various
sectors such as hotel owners, aquatic leisure equipment, real
estate developers and renowned pool builders. For example, in
2012, Piscine welcomed delegations from Denmark and Israel.
Examples of Piscine 2012 communication actions:
122,000 invitation cards sent in
France and worldwide
More than 180 messages sent to an
audience of more than 2,600,000
professionals.
Significant media coverage:
60 journals in 30 countries
Piscine Global 2012
Club press
Piscine Global 2012
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UNRIVALLED EXHIBITOR
COVERAGE
WHO WILL BE EXHIBITING?
All the related sectors are represented:
Construction-Fitting:
construction methods, pool structures,
linings, etc.
Pool equipment and accessories:
lighting, electricity, heating, cooling, air
conditioning, ventilation, sound systems,
pool accessories, swimming articles
Maintenance:
filtration and water treatment systems,
maintenance equipment
Protection and safety:
winter protection equipment, personal
safety, safety equipment
Spas, saunas - hammams, fitness
centres
Services:
design - fitting, distribution networks
Living Pool, outdoor equipment by Piscine:
tiling and flooring, outdoor lighting,
outdoor furniture, outdoor equipment,
garden decoration
Aqualie:
construction, fitting and provision
of accessories for public facilities,
management solutions
THE WORLD-LEADING PLAYERS WHO JOINED THE SHOW
A.O.A. POOL INDUSTRIES, ABRIS SOKOOL, AQUA COVER SA, AQUAVIA SPA, ARCH WATER
PRODUCTS, GROUPE LONZA, ASCOMAT PISCINESVIRGINIA, ASTILA PISCINES, ASTRAL
PISCINE, BAYROL, BENNCKE GMBH, BOMBAS SACI SA, CALDERA SPAS, CAROBBIO SRL,
CCEI, CEC, CERTIKIN, CHEMOFORM AG, DEPA SRL, DEL, DESJOYAUX PISCINES, DIFFAZUR
PISCINES, DIMENSION ONE SPAS, DLW DELIFOL, DOM COMPOSIT, FLAG SPA - SOPREMA,
FLEXINOX POOL,FMP, G.EICHENWALD GMBH, GIORDANO, GLYNWED FIP, GRANDO
GMBH, HAYWARD POOL EUROPE,HERBORNER PUMPS, HEXAGONE, HOTSPRING, HSB
FRANCE SAS, INBECA GRUP, MONARCH POOLSYSTEMS EUROPE, NEXTPOOL, NORDIQUE France,
OASE, PACIFIC INDUSTRIE, PAHLEN, PERAQUAPROFESSIONALWATER PRO, PISCINE LAGHETTO,
PISCINES MEDIESTER, PISCINES PROVENCEPOLYESTER, POOL TECHNOLOGIE, POP PISCINES,
PROTEUS, REGUL’ELECTRONIQUE, RENOLIT ALKORPLAN, RER ULTRA VIOLETSYSTEM, SALINS DU
MIDI -AQUASWIM ACTI+, SCP EUROPE, SEKO LEFRANC BOSI, SPECK PUMPEN, SWAN ANALYTICAL
INSTRUMENTS, SYCLOPE ELECTRONIQUE, TINTOMETER GMBH LOVIBOND, UWE France, VLAEMYNCK
ROLAND, WA CONCEPTION, WATERCO France, WOOD, WOOD-LINE, ZODIAC POOL CARE EUROPE
Non-exhaustive list as of 15 May 2013
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more than
600 exhibitors
more than
1100 brands
presented
53% international
exhibitors
93% of exhibitors
were satisfied or very satisfied
with their participation
in Piscine 2012
94% of exhibitors
were satisfied or very satisfied
with the quality of visitors
during the 2012 exhibition
COUNTRY OF ORIGIN
OF EXHIBITORS IN 2012
AMERICAS
EUROPE
Argentina
Canada
USA
Austria
Belgium
Croatia
Czech Republic
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Italy
Monaco
Netherlands
Poland
Portugal
Piscine Global 20
12
Romania
Russia
Slovakia
Spain
Sweden
Switzerland
United Kingdom
MIDDLE EAST
ASIA / OCEANIA
Israel
Turkey
Australia
China
Hong Kong
South Korea
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PISCINE GLOBAL PROGRAMME
SHOWCASE YOUR
INNOVATIONS
NEW
PRODUCTS AREA
IN THE
WIN ONE OF THE
LIVING POOL,
TOP 100 OR POOL
ECO ATTITUDE
TROPHIES!
THE DECORATION SHOW
R
WINNE
At Piscine Global, innovation takes centre
stage, with more than 100 new products
presented in two categories: the “TOP 100”
area is dedicated to technical innovations,
while the “Pool Eco Attitude” area specialises
in sustainable innovations (eco-design or
eco-use).
Showcase your innovation in the “TOP
100” or “Pool Eco Attitude” areas to
benefit from media coverage that will
increase footfall at your stand.
A jury consisting of experts and journalists
will select the most outstounding innovations
presented in the “TOP 100” and “Pool
Eco Attitude” areas. The main criteria
for awarding prizes will be: technical
excellence, certifications obtained (ISO),
patents registered, originality, and the
business potential of the product.
The market is undergoing profound
changes, with pools and spas being
integrated into landscaped and decorative
settings, and Piscine’s “Living Pool” area
is the stage for these products: outdoor
furniture, wood-based composite terraces,
outdoor lighting systems, pool rims, summer
kitchens, mosaics, tiling and flooring, etc.
All these products will be presented in
real life conditions in the “Living Pool
Decoration Show” located at the entrance
of Hall 4.
The award categories are as follows:
Construction methods, Pool structures,
Pool linings, Lighting, Heating – cooling
– air conditioning, Ventilation, Sound
systems, Pool accessories, Filtration
systems, Water treatment systems,
Maintenance equipment, Protection
and safety systems, Spas, Saunas –
hammams, Fitness equipment, Design,
Tiling and flooring, Outdoor furniture,
Outdoor equipment, Garden decoration,
Equipment for public facilities.
Piscine Global 2012
Piscine Global 2012
Piscine Global 2012
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Piscine Global 2012
Piscine Global 2012
Piscine Global 2012
Piscine Global 2012
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POOL VISION
The Pool Vision contest rewards
aesthetically and technically outstanding
pool and spa projects. In 2012, 78
projects were presented by architects
from around the world. The winners of
the 2012 competition were given the
prestigious Pool Vision trophies:
Private pool: Holger Mauerer - Germany
Public pool: Matthias Burkart - Germany
Spa: Gabriel Sibils & Marta Renom - Spain
In partnership with Archiworld
PISCINE
WATER TESTS
In 2012, Piscine Global became the first
exhibition to organise demonstrations
in real pools, in the Piscine Water
Tests area. Astral Pool, Hayward and
Zodiac built a pool at the heart of the
exhibition and presented their products,
equipment and development projects in
real-life conditions. This area was a great
success: more than 34% of visitors came
to watch the demonstrations organised in
the pool!
BUSINESS
SERVICES
Stand out from your competitors with our
“Business Services” marketing resources!
Piscine Global offers a particularly wide
selection of solutions geared to helping
you meet your targets: whether you are
looking to create or develop your brand
awareness, put your brands in the
spotlight, showcase your innovations or
increase footfall at your stand, Piscine
Global will assist you with reaching your
goals!
Piscine Global 2012
Holder MAUERER
Astral Pool
Piscine Global 2012
Matthias BURKART
Hayward
Gabriel SIBILS & Marta RENOM
Zodiac
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Piscine’s international exhibitions programme is referred
to as Piscine OPEN (Overseas Pool Export Network).
It offers the same quality of service and assistance in all
the countries concerned:
May 2015
22-24 April 2014
18-21 November 2014
Singapore
ADNEC
Abu Dhabi, UAE
Eurexpo Lyon
France
www.piscine-middleeast.com
www.piscine-expo.com
www.piscinesplashasia.com
The Piscine team dedicated to providing information to help
you select your stand and services,
Meetings and parties to foster networking and business
relations,
Professional assistance with stand logistics,
Conferences organised to provide the best possible support
to local players,
Selection of products most suited to each market’s needs from
the 1000 brands registered with Piscine,
Visitor promotion adapted to each region (invitations,
media plan, telemarketing, partnerships),
Partnership with a local expert regarding on site
coordination and area-specific pool and and spa expertise.
PISCINE TEAM CONTACT DETAILS
FRANCE AND OTHER COUNTRIES
GL EVENTS EXHIBITIONS
Alexandra MONCORGE
Tel.: + 33 (0)4 78 176 301
Fax: + 33 (0)4 78 176 358
alexandra.moncorge@gl-events.com
Françoise VETARD
Tel.: + 33 (0)4 78 176 300
Fax: + 33 (0)4 78 176 358
francoise.vetard@gl-events.com
Guillaume SANTANA
Tel.: + 33 (0)4 78 176 316
Fax: + 33 (0)4 78 176 358
guillaume.santana@gl-events.com
Mehrez OUESLATI
Tel.: + 33 (0)4 78 176 221
Fax: + 33 (0)4 78 176 358
mehrez.oueslati@gl-events.com
SPAIN / PORTUGAL
ERSI
Betty MORIDO
ITALY
P&G EXHIBITIONS
MARKETING MEDIA
Pier Goffredo RONCHI
Tel.: + 39 02 3340 2131
Fax: +39 02 3340 2130
info@pg-mktg.it
USA / CANADA GL EVENTS EXHIBITIONS
Guillaume SANTANA
Tel.: + 1 917 720 3220
Fax: + 33 (0)4 78 176 358
guillaume.santana@gl-events.com
AUSTRALIA / NEW ZEALAND
INTERPOINT EVENTS/
INTERMEDIA GROUP
Simon COOPER
Tel.: +61 02 96602113
Fax: +61 02 9660 9786
scooper@intermedia.com.au
Tel.: + 34 91 559 84 64
Fax : +34 91 559 93 95
ersi@ersi.es
GREAT-BRITAIN
SCS EXHIBITIONS
Bert SAUNDERS
Tel.: + 44 239 266 5133
Fax: + 44 239 262 9149
info@scs-expo.co.uk
GERMANY/AUSTRIA
TRADE Q TRADE FAIRS AND EVENTS
Elisabeth NIEHAUS
Tel.: + 49 211 566 77756
Fax: +49 211 698 0750
e.niehaus@trade-q.com
TURKEY
ISTEXPO
Ismail SEZEN
Tel.: + 90 212 275 82 83
Fax: +90 212 355 83 93
ismail@istexpo.com
CHINA Qianru ZHOU
Tel.: +86 15 90 15 09 228
zhouqianru@gmail.com
Lyon Trade & Companies Register No. 380 552 976 - Non-contractual document - Illustrations: © Cruschiform / Talkie Walkie - Photo credits : E. Rull & D. Corlin
Piscine Overseas Pool Export Network
PISCINE OPEN: QUALITY LABEL
FOR PISCINE EXHIBITIONS
AROUND THE WORLD
@PiscineExpo
A “UFI approved event” is an audited
exhibition which assures exhibitors
and visitors alike that their participation
is a sound business investment.