J Sainsbury plc

Phase 1 - in store from January
belle du jour
3
sunwashed
10
traveller
16
Phase 2 - in store from April
provence
25
waterfall
32
fleur
40
Phase 3 - in store from May
mardi gras
47
white gold
52
surf
58
kids
62
babies
68
belle
du
jour
phase 1
belle du jour
sunwashed
traveller
Every day is
worth the effort.
Express yourself
with elegance and
classic casual style.
jumper £15 4000454
In store from January
shorts £15 4010541
bag £10 4091144
BELLE DU JOUR 3
blouse £9 4010364
panel skirt £18 4010255
4 BELLE DU JOUR
wedges £18 4092118
mac £35 4000477
t shirt £12 4010306
pumps £15 4092147
panel skirt £18 4010255
pumps £15 4092147
6 BELLE DU JOUR
lock bag £15 4091143
linen shirt £12 3000524
trousers £15 3000502
BELLE DU JOUR 7
lock bag £15
4091143
suede jacket £40
men’s tank top £8
4010392
3000565
mac £35
4000477
bow sandals £25
4092124
patent pumps £15
4092147
3 buckle bag £10
4091144
8 BELLE DU JOUR
men’s linen shirt £12
3000524
shorts £15
4010541
BELLE DU JOUR 9
sunwashed
Hear the roar of the ocean and bask
in the soft colours of the coast.
vest £3.50 4010281
cardigan £15 4010405
trousers £18 4010460
flip flops £10 4092104
SUNWASHED 11
track top £15 3000571
t shirt £10 3000554
jeans £15 3000592
t shirt £8 4010337
cable cardigan £18 4000456
shorts £15 4010499
SUNWASHED 13
polo shirt £10
4010399
men’s t shirt £10
3000555
blazer £25
blue denim shorts £15
4000481
4010499
suede bag £25
4091114
jumper £18
4000476
canvas trainers £10
3000585
14 SUNWASHED
carpenter jeans £18
mens jeans £15
4010616
3000595
SUNWASHED 15
traveller
Soak up different cultures and let their
flavours add spice to your life.
print top £15 4010320
trousers £15 4010463
cuff £5 1551
polo shirt £12 3000604
chino £18 3000525
TRAVELLER 17
18 TRAVELLER
swimsuit £14 4100044
blouse £15 4010244
boarding trousers £15 4010463
20 TRAVELLER
shell necklace £4 1577
travel bag £14 4091125
shoes £18 4092102
coin scarf £8 4090206
TRAVELLER 21
men’s suede sandals £10
3000584
print top £15
linen wrap top £18
cardigan £25
4010320
4010242
4010410
bangles £4 each
1561, 1566, 1666
beaded belt £12
4093105
flower flip flops £15
4092114
coin trim belt £8
jewel sandals £15
4093109
4092113
sequin combats £20
22 TRAVELLER
4010473
TRAVELLER 23
provence
phase 2
provence
waterfall
fleur
Don't hide inside your clothes.
Make your style a bright
expression of who you are.
halterneck top £8 4010577
cropped jeans £15 4010434
In store from April
sandals £8 4092105
straw bag £12 4097138
PROVENCE 25
dress £15 4010582
wedges £18 4092118
shirt £12 3000697
26 PROVENCE
rugby shirt £12 3000561
trousers £15 3000502
jean with belt £15 3000595
flip flops £4 3000582
canvas shoes £10 3000585
PROVENCE 27
vest £4 4010622
linen jacket £20 4000495
28 PROVENCE
jeans £18 4010433
polo shirt £10
ditsy print halterneck top £8
3000550
ditsy print dress £15
4010577
men’s cord trousers £15
4010582
3000500
straw bag £12
4097138
stripe belt £6
3000576
canvas shoes £10
3000585
harrington jacket £30
wedges £18
3000521
4092118
floral print dress £15
4010587
30 PROVENCE
PROVENCE 31
waterfall
Summer is nature's playtime.
Let it carry you away.
crochet cardigan £28 4000448
earrings £1.50 1645
bikini top £6 4100074
32 WATERFALL
bikini bottom £6 4100075
vest £3.50 4010281
skirt £12 4010564
strand sandals £12 4092137
bangle £5 1576
34 WATERFALL
necklace £5 1583
dress £12 4010583
WATERFALL 35
vest £3.50 4010281
denim skirt £25 4010523
necklace £5 1583
bangle £4 1604
xxxxxxxxx £xx
xxxxx £x
xxxxxxxx £xx
WATERFALL 37
sequin scarf £12
denim mini skirt £25
4090201
4010523
bikini top £6
4100074
bikini bottom £6
4100075
print dress £12
4010583
strand sandals £12
4092137
skirt £12
4010564
38 WATERFALL
jewel sandals £15
4092113
WATERFALL 39
crinkle blouse £15 4010558
military jacket £25 4010390
panel skirt £25 4010374
shoes £18 4092102
fleur
Seek out a hidden spot.
Lie back and let the sunshine in.
broderie shirt £8 4010586
skirt £15 4010563
earrings £3 1579
42 FLEUR
bangle £5 1723
printed camisole £12 4010556
scarf belt trouser £18 4010508
pumps £15 4092117
military jacket £25
4010390
printed camisole £12
panel skirt £25
shoes £18
4010374
4092102
4010556
flower bangle £5
1723
thin bangles £3 each
broderie panel skirt £20
1568, 1545
bra £10
scarf belt trousers £18
4010565
4080264
4010508
brief £5
4080265
44 FLEUR
FLEUR 45
mardi
gras
phase 3
mardi gras
white gold
surf
Bright colours are a
feast for the senses.
Splash them around.
ruffle sleeve top £8 4010671
skirt £20 4010706
zig zag scarf £5 4090214
In store from May
pumps £15 4092117
shell bracelet £5 1746
MARDI GRAS 47
vest £8 4010663
cardigan £18 4000496
skirt £25 4010567
48 MARDI GRAS
beaded necklaces £6
sequin basket bag £12
cardigan £18
4091137
4000496
tie dye vest £8
shell pendant £5
4010663
1562
bead pendant £8
1531
sash skirt £25
4010567
stripy skirt £20
4010706
bead sandals £14
4092139
zig zag scarf £5
4090214
50 MARDI GRAS
MARDI GRAS 51
white gold
Simple elegance never goes out of fashion.
Neither do gold bikinis.
bikini top £7 4100072
bikini bottom £6 4100075
bangles £4 1549
earrings £2 1553
xxxxxxxxx £xx
xxxxx £x
xxxxxxxx £xx
BELLE
DU JOUR
WHITE
GOLD 54
53
camisole £12 4010689
linen trousers £20 4010708
knot back top £15 4010628
sequin scarf £12 4090216
pencil skirt £20 4010707
beaded bag £15 4091113
bangles £4 1549
strand sandals £12 4092137
earrings £2 1553
WHITE GOLD 55
strand sandals £12
4092137
pointelle cardi £18
4000498
barrel bag £8
4091104
scarf £8
4090202
sequin scarf £12
4090216
brooch sandal £25
4092142
bikini top £7
4100072
tote bag £12
4091121
bikini bottom £6
4100075
56 WHITE GOLD
diamante sandal £12
4092136
WHITE GOLD 57
surf
Life's a beach.
Kick off your shoes
and feel the
sand between
your toes.
t shirt £8 4010669
cropped trousers £18 4010537
58 SURF
boardshort £12 3000669
tankini £8 4100032
60 SURF
bikini bottom £6 4100034
boardshort £12 3000669
SURF 61
kids
Imaginative kids need to
stand out from the crowd.
t shirt £6 girl 3-10
144026
jeans £7 girl 3-10
62 KIDS
138113
t shirt (part of 2 pk) £5 boy 1-4
146405
shorts £7 boy 1-4
64 KIDS
145640
cardigan £9
girl 1-4
polo shirt £5
girl 1-4
142962
144602
puff ball skirt £10
girl 3-10
jeans £7
girl 3-10
143487
138113
rucksack £5
144760
brown skirt £6
girl 3-10
sandblast jeans £6
boy 1-4
143528
trainers £5
sizes 4-7
143160
145651
66 KIDS
KIDS 67
babies
Colourful style for tiny trend setters.
t shirt (part of 2 pack) £5 144091
68 BABIES
legging (part of 2 pack) £6 144087
pinny set £10
baby 0-18 mths
embroidered trousers £6
baby 0-18 mths
dungaree set £10
baby 0-18 mths
dungaree set £12
baby 0-18 mths
144123
144115
144082
143993
pink legging (part of 2 pk) £6
baby 0-18 mths
pink tuck t shirt (part of 2 pk) £4.50
baby 0-18 mths
t shirt (part of 2 pk) £5
baby 0-18 mths
145930
144091
t shirt £3.50
baby 0-18 mths
145921
144087
cardigan £7
baby 0-18 mths
144081
70 BABIES
winnie the pooh dress £12
baby 0-18 mths
143994
t shirt £3.50
baby 0-18 mths
bibs £3 for 2 pack
baby 0-18 mths
144083, 144090
144085
BABIES 71
To find your nearest store please call the TU Customer Care Line
Tel: 0800 636 262 or go online: www.sainsburys.co.uk/tu
For furher information, samples, prices and visuals:
Halpern PR
250A Kings Road
London SW3 5UE
Tel: 020 7351 2888
Womenswear / Kidswear
Errin Mackness
Tel: 020 7349 2488
Email: errin@halpern.co.uk
Menswear
Adam Fine
Tel: 020 7349 2497
Email: adam@halpern.co.uk
Photographer: Nick Haddow
Stylist: Tiana Wallace
Hair and Make-up: Dotti
Models: Annalise and Peter at Priscilla’s Sydney
Design: BOB Design Ltd