fm spotlight magazine strategic marketing in fargo

FM SPOTLIGHT MAGAZINE
STRATEGIC MARKETIN G IN FARG O -M O ORHEAD
2012 STRATE G Y A N D PR O DU C T O V ERV IEW
502 1st Ave. N. First Floor | Fargo, ND 58102 | p: 701.866.3907 | www.fmspotlight.com
THE STORY
F
M Spotlight Magazine was developed in March of 2010 by Fargo-Moorhead advocate Mike Dragosavich. “Drago” became a household figure in Fargo-Moorhead after his expletory career as an All-American
football player for North Dakota State University. Being from Chicago and surrounded by entertainment and
leisure his roots helped him understand the entertainment and leisure opportunities in Fargo-Moorhead. “Every friend I talk to seemed to either have plans to leave this area or complain constantly about not having anything
to do in Fargo”. Dragosavich took these comments personally and wanted to do something about the downtrodden attitude. His vision was to educate the area with a resource that collects the entertainment and leisure opportunities. His first publication came from “door-to-door” sales of a product that was not even available yet. After
a year of hard work and trying to create value each month, his publication began to take on rapid popularity and
integrity. Now, 20 months after the creation of FM Spotlight Magazine, the company has over 10 employees, a
premier downtown office space, another publication and stable business partners.
“I am extremely excited to see how this publication and Fargo-Moorhead grow together
each month. I am grateful to have the opportunity to make an impact on an amazing
area with tough environmental challenges. This publication, and vision has and always
will be about the community of Fargo-Moorhead...My adopted home and what I build
my life and business around.”
-Mike Dragosavich
THE TEAM
Editor in Chief
Mike Dragosavich
drago@fmspotlight.com
Sales
Brent Tehven
brent@fmspotlight.com
Tracy Nicholson
tracy@fmstride.com
Editors
Troy Henne
troy@fmstride.com
Sammi Jones
sam@fmstride.com
Andrew Jason
andrew@fmstride.com
Research
Brittany Thompson
Design
Dustin Mosbeck
dustin@fmstride.com
Jordan Dusek
jordan@fmspotlight.com
THE MAGAZINE
FM Spotlight Magazine is published monthly and free. 10 to 12,000 copies are printed and distributed at over 500
locations in Fargo-Moorhead. The magazine is sized smaller to help readers conveniently carry and store for later use.
The magazine’s content features topics related to entertainment, events, dining, nightlife, music, people and overall community happenings. Available online and mobile compatible, this publication provides the area with a trendy, unique and
complete resource.
1
2
3
4
Unique FACTS
WHY THE SIZE?
The smaller size of the publication was made for branding and distribution. With the 5.5” x 5.5” dimensions
we are able to place the magazines in unique areas like the seats of sporting events and inside bags at the
Fargo-Marathon. Also when you see the smaller magazine, you immediately recognize it as FM Spotlight.
We don’t even need a logo.
WHAT ARE THE DIFFERENCEs BETWEEN FM SPOTLIGHT AND FM STRIDE MAGAZINES?
Both publications are the same size but completely different in content and distribution. FM Spotlight serves
as an entertainment and leisure resource while FM Stride serves as a health, fitness and wellness resource.
The two compliment each other well and provide the area with diverse information and distribution.
WHAT SEPARATES YOU FROM OTHER FM PUBLICATIONs?
We are a full-time magazine company! We produce two publications per month whereas most other local
publications are produced once every two months. We also feature our magazine online which no other
publication in this area can offer. Overall this magazine and the community are our top priorities.
WHAT READERS TO YOU REACH?
We have a unique and one-of-a-kind demographic in young active readers who are not just young in age
but young at heart. We also reach readers who are out and about spending money. When we distribute
at events like the Fargo Force, FM Redhawks and FM Derby Girls, every spectator has one thing in common:
they are all spending money.
THE LOWDOWN
Publisher: Mike Dragosavich
Size: 5.5 x 5.5”
Printer: Knight Printing
Circulation: 10 - 12,000/mo
Pages: 80-96
Issues: 12/year
Distribution: Fargo, Moorhead, West Fargo, Whapeton, Dillworth, Glyndon, Detroit Lakes.
Demographic Age: Active Young Adults 18-40.
Demograhic Gender: 60% M 40% F
502 1st Ave. N. First Floor | Fargo, ND 58102 | p: 701.866.3907 | www.fmspotlight.com
DISTRIBUTION LOCATIONS
DOWNTOWN
Sanford Clinic (Volunteer Services)
Sanford Roger Maris Clinic
Bismark Tavern
The Nail Bar
Empire Liquors
Zandbroz
Lena K
Juanos
Spicy Pie
Fargo Theatre
Sammy’s Pizza
Erbert and Gerberts
Atomic Coffee
Bertrosas
Cold Fusion
Gallery 4
Rooters
Swanson Health
Hotel Donaldson
Broadway Subs
Fort Noks
State Bank of Fargo
Old Broadway
OB Sports Zone
anford Marketing
Bank of the West
Babbs
VIP Room
SJ Hair Studio
Fargo Park District
Neuropsychiatric Reasearch Institute
YMCA
Prairie St. Johns
Fargo Public Library
Downtown Partnership
Sidestreet Bar and Grill
American Federal Bank
US Bank
Gate City Savings
Radisson
1st & Deli
JL Beers
Avalon Events Center
Plain’s Art Museum
Oliveri’s
Josefs School of Hair Design
Wasabi/Drunken Noodle
Sports Bar
Flint Advertising
Dr. Holman? (was Reiner)
Park Company
Taco Johns
The Bomb Shelter
Rape & Abuse Crisis Center
Taco Shop
Chubs
BottleBarn
Royal Liquors
Bethany Homes
Fargo Parks Office
NORTH FARGO
Bison Sports Arena
NDSU Alumni Center
Bison Turf
Jimmy Johns
Spicy Pie
YWCA
Hector International Airport
Candlewood Suites
Homewood Suites
Applebees
Buffalo Wild Wings
Skills & Tech
Vision Bank
Suntana
Happy Harry’s
MJ Cappelis
Labbys
Juanos
Grand Junction
Anytime Fitness
Gloria Jeans
Hair Success
Total Balance
Gate City Bank
State Bank of Fargo
Fargo Psychiatric Clinic
Fargo Public Library
Bernies Liquor
UNIVERSITY
Riverview Place
Season’s at Rosecreek
Pioneer House
Elim
Courts Plus
Flint
Waterford
Reproductive Medicine Institute
Cork and Cleaver
YWCA
Attentive Mind/Dr. Fleissner
The Bowler
Cornerstone Bank
Edward Jones
Wildflowers Salon
Bergstrom Eye and Laser
Dr. Holman
Dr. Cornforth
State Bank of Fargo
Bottle Barn
Catalyst
Bucci Salon
US Bank
Ronald Mcdonald house
American Gold Gymnastics
Merit Care South University
Bernie’s Liquors
Chuck Englers Studio for Hair
Luna Coffee
Balloons Etc.
Great Harvest
Manor Care Healthcare Services
25th & 32nd
Town & Country Credit Union
Preference Personnel
The Hub/Bernies
Go Radio/KFGO
Core Fitness
Dunn Bros. Coffee
New Outlook Hair Salon
Fusion Revolution
Yuki Hana
Dalbol Flowers
Panache
Doolittles
Ruby Tuesday
IMA/Valley Bariatric
Independent Family Doctors
Lordex Spine Institute/ProRehab
Orthopaedic Institute
Urgent Med/Pediatric Arts
Institue for Special Surgury
Institute of Diagnostic Imaging
Valley Medical Clinic
Vision Bank
Gate City Savings
Erbert and Gerberts
Elements Fitness
Mommy’s Maternity
1st International Bank
Boppa’s Bagels
Curves
Suntana
Hi Ho
Great Clips
Crown Liquors
Starbucks
Taxman
Moes Southwest Grill
Whipper Snippers
Verizon Wireless
Starbucks
MAIN AVE
Bottle Barn
Bordertown
Workzone
Town Hall
Bernies
Harley Davidson
Choice Financial Group
State Bank of Fargo
Sheyenne Crossings (Both Entranz)
Snap Fitness
Healing Touch Chiropractic
Cloud 9 Salon & Day Spa
Hooligans
Western State Bank
Maxwells
The Clinic
Ladies Workout Express
West 13th Salon
13th Ave
Town & Country Credit Union
Preference Personnel
The Hub/Bernies
Go Radio/KFGO
Core Fitness
Dunn Bros. Coffee
New Outlook Hair Salon
Fusion Revolution
Yuki Hana
Dalbol Flowers
Panache
Doolittles
Ruby Tuesday
IMA/Valley Bariatric
Independent Family Doctors
Lordex Spine Institute/ProRehab
Orthopaedic Institute
Urgent Med/Pediatric Arts
Institue for Special Surgury
Institute of Diagnostic Imaging
Valley Medical Clinic
Vision Bank
Gate City Savings
Erbert and Gerberts
Elements Fitness
Mommy’s Maternity
1st International Bank
Boppa’s Bagels
Curves
Suntanna
Hi Ho
Great Clips
Crown Liquors
Starbucks
Taxman
Moes Southwest Grill
Whipper Snippers
Verizon Wireless
Starbucks
Jill Henning State Farm
Above and Beyond Chiropractic
Don’s Convenient Mart
45th STREET
Summit Chiropractic
JT Cigarro
Pure Rehab
Conlin’s Furniture
Tufty Auto Service
Blue Cross Blue Shield
Bremer Bank
Salon Professional Academy
Paramount Sports
Dead Rockstar
Sprint
Scheels Corporate Office
Happy Harry’s
Revive Chiro/ Massage Therapy
IHOP
Qudoba
Go Far Sports
Anytime Fitness
Hu Hot
Jimmy Johns
The Source (Ivy Brown)
Dunn Brothers
Jonny Carinos
Space Aliens
FM Convention and Visitor’s Bureau
Bagan Strinden Vision
Jaw/Face Surgery
Choice Financial
Applebeers
Sushi 101
Pizza Ranch
Austads Golf
Famous Daves
Old Chicago
Play It Again Sports
Native Sun Tanning
Casa Bella
Five Guys Burgers and Fries
Peditric Therapy Partners
Mexican Village
Good Samaritan Society
Edgewood Village
Family Cosmetic Dentistry
Salon Blue
7 Day Clinic
Extreme Pita
Polished Nails
Bulldog Tap
Lakemode Liquor
Snap Fitness
Suntana
Xperience Health
MAIN AVE EAST
Jalepenos
TNT Kid’s Finess
Friendly Smiles Family Dentistry
Origin Chiropractic (Dr. Brook
Townley)
National Golf/Sports Bubble
Dr. Frisk and Dr. Mathison
Winmar Sleep Clinic
Don’s Car Wash
Scherling Photography
CableOne
Bridal Shop
Straus
Borrowed Bucks Roadhouse
Salon Monet
Doublewood Inn
Hooters
Sports Center
Green Mill
Spirit Shop Liquor
Xtreme Pizza
The Winery
Scheels Design Studio
State Bank of Fargo
University of Mary
Ground Round
Applebees
The Box
Paradiso
Okelly’s
Holiday Inn
Jenny Craig
Village West Liquors
Barnes & Noble
Valley Imports
Corwin Auto
Lunde Lincoln Mercury Inc
Gateway Chevrolet
Big D’s
Buffalo Wild Wings
Granite City
Kobes
Blue Water therapy
Valentinos
Ramada Plaza Suites
Eyes On 43rd.
Western State Bank
Rheault & Friends
MODE
Suntana
MJ Capelli
Godfathers Pizza
LoneStar Steakhouse
WOW Bar
Planet Fitness
Olive Garden
Pancherl’s
MOORHEAD
Atomic coffee
Brookdale Liquor
Absolute Marketing
Urban Hair
Solutions
Planned Parenthood
Dave’s Southside Tap
Pancheros
Oleary’s
Anytime Fitness
Dr. Harvey
Details Salon
Heads Up Salon
Starbucks
Courtyard by Marriot
Olivieri’s Hair Salon
NW Bank
Eventide
State Bank of Moorhead
RapidCare
Moorhead Public Library
Grand Junction
John Alexanders
Juanos
Atomic Coffee
Heritage Hjemkomst Center
Usher’s House
Sarellos
Vicks
Center for Hair and Wellness
Moorhead Vision Associates
7-Day Clinic
Mick’s Office
Bernies
Bottle Barn
Chumly’s
Haney’s Photography
Buffalo Wild Wings
502 1st Ave. N. First Floor | Fargo, ND 58102 | p: 701.866.3907 | www.fmspotlight.com
NEW DISTRIBUTION
In 2012 we will be increasing our circulation to 12,000 copies of each
magazine each month to cover more events and special distribution!
LOCATIONS
Sunmart Free Advertising Racks
Hector Airport
Fargo Moorhead Community Theater (The Stage)
Stop N Go
Subway (17 locations)
Detroit Lakes
Wahpeton
Dilworth
Glyndon
Hawley
Family Wellness Center
Fargo Parks Golf Courses
Radisson
Courtyard by Marriott
Doublewood Inn
EVENT DISTRIBUTION
Fargo Force (Twice a month) every other seat
NDSU Bison Basketball Games (Once a month)
FM Derby Girls Bout (Once a month)
FM Chamber Events (Business after Hours Seminars in
bags)
FM Redhawks (Twice a month)
Rib Fest
Red River Valley Fair
Fargo Marathon (In Bags)
Fargo Marathon Rock Concert
Wine & Dine
“The Gift” Fashion Avenue Charity Event
Oktoberfest & more TBA!
ONLINE DISTRIBUTION
ONLINE PUBLISHING
FM Spotlight Magazine is distributed for free online and made available on numerous websites. The publication can be
embedded onto any website, facebook wall, blog and more.
VIEWS: 6,000 to 10,000 per month.
SHARING: You can share the magazine online on websites, facebook
and email.
DOWNLOADING: The magazine is available for download.
EMBEDDING: Links are embedded on the online ads so the reader can
interact with the advertisement.
ONLINE ADVERTISEMENTS
Online Specific Advertisements.
WEBSITE
www.FMSPOTLIGHT.com
FMSpotlight.com is a social networking platform, like
Facebook, and geared towards the local Fargo-Moorhead
community members. With over 1,000 members, advertisers can see real time usage of the site through our
activity feed. This way you know who is using the site
and you can see results - unlike the phony google analytics where you can’t tell who is actually using the site.
MOBILE APP
FM Spotlight Mobile App is available for Android and
will be available for iPhone soon. The app has updated
events, bar specials, happy hours, live music and more.
Just click when you want to do something and what you
want to do and the items will appear around your location on the map.
Downloads: 1000 - 1500 (Stats: Nov 1st 2011)
502 1st Ave. N. First Floor | Fargo, ND 58102 | p: 701.866.3907 | www.fmspotlight.com
CLIENTELE LIST
SOME OF OUR CLIENTS
TESTIMONIALS
D-S Beverages takes the approach of branding and creating a local following. Here they are keeping their
product fresh in the reader’s mind while creating a one-ending conversation with our readers each month
through their “Beer Expert” page.
“Before FM Spotlight magazine there wasn’t another proactive, enthusiastic publication in the FargoMoorhead area. Now there is! We’ve been advertising with FM Stride magazine from the beginning and
our business has benefited from the growth and hard work of the publication. As a result, we have pulled
more business from younger demographics. We can count on seeing new faces coming through our door
because of FM Stride magazine.”
- Richard Olson, Royal Jewelers, Fargo
“You can’t always count on the previous owner of your business to build the brand you want. As a new
owner looking to re-brand my business, I know that FM Spotlight and FM Stride magazines can get the
job done. These publications cater to my customers and take an aggressive approach to distribution in
the area.”
- Sunseekers, Fargo
WHY US
WE ARE AMBITIOUS
With a team of over 10, we strive to make an impact everyday. Our dedication to pro-active distribution, innovative
publishing techniques, social networking and trendiness seperates us from our competitors. We study local marketing
through print and believe in its ability to sustain results for clients.
WE CARE ABOUT THE COMMUNITY
The entire company and its well-being has been based upon the mission to help the community of Fargo-Moorhead.
We appreciate this area and truly believe it’s a hidden treasure. We are fighting to keep people here and educate
them about all of the great opportunities. We think it all starts with liking where you live. With a publication that outlines
the leisure and entertainment opportunities for the community, it creates the first step in helping people understand that
they do not have to live in Minneapolis to enjoy a way of life.
WE THINK PRACTICAL!!!!
How many times are you going to sit through those presentations from media companies where they overwhelm you with
jargon and numbers that just don’t make sense? Sure if you have a degree in international marketing you might have
a chance in relating to “arbitron ratings.” We think different and we think local. If 4,000 people are going to be at the
Force Game this Friday, we are going to put 4,000 magazines on all of the seats. Now is that something you’re interested in?
WE GO THE EXTRA MILE
We like to say, “We are not just an ad and an invoice.” This means we don’t just sell you a page then the next time you
hear from us is when we either are looking to get paid or want to sell you more. We take pride in over-producing and
under-promising. If you need help with Facebook marketing or have an idea for an article angle we can write about,
we will do it (free of charge). We believe that sustained success comes from going the extra mile and making an impact
with each client.
WE ARE POPULAR WITH ACTIVE PEOPLE!
Our reader base has one thing in common: they are active! When we put magazines at sporting events, bars, restaurants, fitness centers, Subways and seminars, we know we are reaching active people looking to engage in our content.
When we publish advertisements and content our readers ACT on it!
OUR READERS ENGAGE!
Think about this: readers of magazines don’t have only 30 seconds to read an ad, and they don’t have to drive past it.
They have an unlimited amount of time to do what they want with our content. This is why we encourage our advertisers
to get creative with content-driven ads or ads with engaging content like crossword puzzles. This will give our readers a
chance to spend valuable time on your branded advertisement.
502 1st Ave. N. First Floor | Fargo, ND 58102 | p: 701.866.3907 | www.fmspotlight.com
MAGAZINE STATISTICS
502 1st Ave. N. First Floor | Fargo, ND 58102 | p: 701.866.3907 | www.fmspotlight.com
502 1st Ave. N. First Floor | Fargo, ND 58102 | p: 701.866.3907 | www.fmspotlight.com
WHAT WORKS
1
CLEAN DESIGN
2
CONTENt-DRIVEN AD
3
CREATE FOLLOWERS EACH MONTH
4
GOOD QUALITY COUPONS
5
INCENTIFY READERS
6
CLEAR CALL TO ACTION
7
ENGAGE READERS
8
PEOPLE RELATE TO PEOPLE
502
502 1st
1st Ave.
Ave. N.
N. First
First Floor
Floor |
| Fargo,
Fargo, ND
ND 58102
58102 |
| p:
p: 701.866.3907
701.866.3907 |
| www.fmspotlight.com
www.fmspotlight.com
Advertising Contract
Spotlight, LLC.
503 7th St. North Suite 206
Fargo, ND 58102
701-866-3907
Advertiser or Company Name
Spotlight Account Manager
State
City
Street Address
Attention:
Zip
Phone Number
Contact EMAIL (Required)
Both Issues are published monthly and free. Distributed at over 300
retail centers, events monthly, online at Issuu.com/fmspotlight, and
hotel rooms. See media kit for full list.
FM Spotlight Magazine
Full Page
Inside Cover
3mo
6mo
Half Page
Spread
Back Cover
Content
$
Total/Month
$
Total Investment
Please sign below to verify that you have read and agree to the
terms and conditions for advertising with Spotlight, LLC. Unsigned contracts will not be accepted.
9mo
Sign:
Notes:
Client Approval
FM Stride Magazine
Full Page
Inside Cover
3mo
6mo
Half Page
Spread
Back Cover
Content
9mo
12mo
Notes:
PAY WITH CREDIT
Visa
Deadline: 7 Days before the 1st of the Month
Design: $50 Design Fee
Design Specs: CMYK 300dpi, 5.5”x5.5” No Bleed
Spread: 11 x 5.5” Full: 5.5 x 5.5” Half: 2.5 x 2.5”
Payment: Net 15 Days. Late Charge of 1.8%/mo.
AMEX
Card Number
Expiration Date
WHAT YOU NEED TO KNOW!
MasterCard
Card Verification Code
Name on Card
Billing Address
Signature
City
State
Zip
Date
Client will pay monthly services listed above. Payment terms are net 15 days from the date of this contract. A 1.8 percent per month Late Fee will be assessed for any
payment received after the 15th Day starting that day. After term agreement expires, client must give (30) days written notice, via phone, or Email to terminate contract.
If client discontinues services before term agreement expires charges are equal to entire agreement totals. If client fails to make timely payments, client will be responsible for any late fees, collection fees, or attorney costs if recovery is necessary. This agreement is a binding contract and supersedes any previous agreement with FM
Spotlight, FM Stride and the client above. FM Spotlight Magazine and FM Stride Magazine are published by Spotlight LLC. Copyright 2011 FM Spotlight Magazine,
FMSpotlight.com FM Spotlight Mobile Application, FM Stride Magazine, and FMStride.com. All Rights reserved. FM Spotlight Magazine, FMSpotlight.com, FM Stride
Magazine, and FMStride.com will not be held responsible for any errors or omissions found in the magazine or on FMSpotlight.com, FM Spotlight Mobile Application,
and FMStride.com. Spotlight LLC. accepts no liability for the accuracy of statements made by the advertisers.
Advertising Contract
Spotlight, LLC.
503 7th St. North Suite 206
Fargo, ND 58102
701-866-3907
Advertiser or Company Name
Spotlight Account Manager
State
City
Street Address
Attention:
Zip
Phone Number
Contact EMAIL (Required)
Both Issues are published monthly and free. Distributed at over 300
retail centers, events monthly, online at Issuu.com/fmspotlight, and
hotel rooms. See media kit for full list.
FM Spotlight Magazine
Full Page
Inside Cover
3mo
6mo
Half Page
Spread
Back Cover
Content
$
Total/Month
$
Total Investment
Please sign below to verify that you have read and agree to the
terms and conditions for advertising with Spotlight, LLC. Unsigned contracts will not be accepted.
9mo
Sign:
Notes:
Client Approval
FM Stride Magazine
Full Page
Inside Cover
3mo
6mo
Half Page
Spread
Back Cover
Content
9mo
12mo
Notes:
PAY WITH CREDIT
Visa
Deadline: 7 Days before the 1st of the Month
Design: $50 Design Fee
Design Specs: CMYK 300dpi, 5.5”x5.5” No Bleed
Spread: 11 x 5.5” Full: 5.5 x 5.5” Half: 2.5 x 2.5”
Payment: Net 15 Days. Late Charge of 1.8%/mo.
AMEX
Card Number
Expiration Date
WHAT YOU NEED TO KNOW!
MasterCard
Card Verification Code
Name on Card
Billing Address
Signature
City
State
Zip
Date
Client will pay monthly services listed above. Payment terms are net 15 days from the date of this contract. A 1.8 percent per month Late Fee will be assessed for any
payment received after the 15th Day starting that day. After term agreement expires, client must give (30) days written notice, via phone, or Email to terminate contract.
If client discontinues services before term agreement expires charges are equal to entire agreement totals. If client fails to make timely payments, client will be responsible for any late fees, collection fees, or attorney costs if recovery is necessary. This agreement is a binding contract and supersedes any previous agreement with FM
Spotlight, FM Stride and the client above. FM Spotlight Magazine and FM Stride Magazine are published by Spotlight LLC. Copyright 2011 FM Spotlight Magazine,
FMSpotlight.com FM Spotlight Mobile Application, FM Stride Magazine, and FMStride.com. All Rights reserved. FM Spotlight Magazine, FMSpotlight.com, FM Stride
Magazine, and FMStride.com will not be held responsible for any errors or omissions found in the magazine or on FMSpotlight.com, FM Spotlight Mobile Application,
and FMStride.com. Spotlight LLC. accepts no liability for the accuracy of statements made by the advertisers.
FM SPOTLIGHT MAGAZINE
dra go@fmspotlight.c om | 701.866.3907
502 1st Ave. N. First Floor
Fargo, ND 58102
www.fmspotlight.c om