strAtEGicALLy iNtELLiGENtLy rEFLEctiNG rEALity

“
reflecting
reality
intelligently &
strategically
”
A
DIVISION
OF
PLANMAN
CONSULTING
Our Offerings
In order to address clients needs
comprehensively. ICMR offers an
extensive array of syndicated and
customized services:
Brand and Consumer Research
Social & Public Research
Applied Economic Research
Large Scale Surveys
Media Research
These divisions of ICMR offer a
wide range of services ranging
from custom designed consumer
research to social research. A range
which include:
•
•
•
•
•
•
•
•
•
•
•
Mystery Shopping
Market Share Estimation
Simulated Test Marketing
Competitors’ Brand Equity
Trade Studies
Positioning & Segmentation
Studies
Research on Sensitive/ Social
Issues
Potential Estimation, Product &
Concept Tests
Usage and Attitudinal Surveys,
Price Elasticity Analysis
Advertising Research Studies
(Pre and Post Research),
Perception Analysis, Corporate
Image Study
Industry Analysis
• Brand Research
• Consumer Research
• Competitive Environment
Analysis
• Product/Concept Tests
• Applied Economic Research
• Socio Economic Research (FDI
& WTO issues)
• International Trade Relation
and Studies
• Technical Barriers to Trade
Consulting
• Service Sector Trade
Consutling
• Advertisement Effectiveness
Analysis
• Large Scale Data Collection
Our Reach
ICMR has a Pan India presence with 8 regional
offices in metropolitan and semi metropolitan
cities namely New Delhi, Mumbai, Bangalore,
Ahmedabad, Hyderabad, Kolkata, Chennai and
Pune. Our reach gets extended with strong
network offices in Chandigarh, Jaipur, Lucknow,
Bhopal, Guwahati, Varanasi, Raipur, Patna,
Thiruvananthapuram, Bhubhaneshwar, Ranchi,
Dehradun, Nagpur, Panjim, Kochi, Agartala, Surat,
Gwalior, Nasik, Mysore, Madurai, Vishakhapatnam,
Hubli, Aurangabad, Kothapur and J&K.
ICMR’s network is strongly supported by a team
consisting of 250 researchers, 500 supervisors
and 1500+ investigators.
J&K
CHANDIGARH
NEW DELHI
DEHRADUN
LUCKNOW
JAIPUR
GWALIOR
PATNA
BHOPAL
AHMEDABAD
SURAT
NASIK
MUMBAI
VARANASI
GUWAHATI
AGARTALA
RANCHI
KOLKATA
RAIPUR
NAGPUR
BHUBHANESWAR
AURANGABAD
VISHAKA PATNAM
PUNE
HYDERABAD
KOHLAPUR
HUBLI
PANJIM
MYSORE
BANGALORE
CHENNAI
KOCHI
MADURAI
THIRUBANTHAPURAM
Why Us?
Media Partner: Planman Media
Through its media arm Planman Consulting
publishes various fortnightly and monthly
magazines namely Business and Economy,4P’s,The
Sunday Indian, Human Factor, The India Economy
Review, Strategic Innovators and Need the Dough.
ICMR has been involved in extensive researches
which are published in these magazines. Few of
these researches include:
•
•
•
•
India’s 10 Best Business Hotel
100 Most Powerful Human Beings
India’s Most Valuable Brands
India’s Most Profitable Companies
At ICMR we empower our research projects with
an awesome content of strategic intent, which no
other market research agency can ever compare.
Being enabled with such core consulting
competencies, our research assignments are
focused on the corporate strategic objectives of
our clients rather than on just data collection and
interpretation.
ICMR provides marketing solutions packaged
with great emphasis on the core marketing
issues. So, whether it is relationship building with
the consumer or launching a new product in the
international market, or simple conducting a sales
restructuring, ICMR provides invaluable insights
from a comprehensive point of view.
To help you in succeeding, we blend consumer
understanding with a creative, disciplined and
customized approach to market research. We
offer a range of solutions-oriented tools that
integrate technology, business needs and
analytical capabilities to address specific business
needs, enabling organizations to plan, analyze
and execute successful marketing and sales
strategies.
Who we are?
Academic Partner: IIPM
ICMR was established in the year 1996 to revolutionize
the way companies look at research. It was founded
by eminent economist and management guru Prof.
Arindam Chaudhuri to provide market research services
amalgamated with consulting inputs. ICMR is a holistic
solution provider from identification of problem areas
to implementation of consulting solutions. From market
intelligence (product information, competitive strategy
and overall market environment) inputs to strategic
consulting, ICMR caters to a wide gamut of clients from
corporate to government bodies.
ICMR is a sister concern of The Indian Institute
of Planning and Management (IIPM).
IIPM was established in 1973 by Dr.M.K
Chaudhuri (MSc, DSc, PhD). IIPM quoted as the
world’s largest business school by Financial
Times, London; is one of the leading schools
of India and a pioneer in market research with
9 campuses in 7 cities and with a student base
of over seven thousand.
A number of research activities have been
undertaken in the past by the strategic
alliance of IIPM and ICMR.
Today with various divisions of ICMR we are able to
provide end to end research solutions customized
according to the requirements of our clients. We have
the following divisions at ICMR which are the areas of
our specialization:
•
•
•
•
•
BRAND AND CONSUMER RESEARCH
APPLIED ECONOMIC RESEARCH
SOCIAL SECTOR RESEARCH
LARGE SCALE SURVEY
MEDIA RESEARCH
The Human Resource at ICMR comes from a wide
spectrum. Industry experts in the panel of ICMR share
their strategic intelligent competency in the successful
and critical analysis of industry specific projects.
Eight (8) full fledged offices across India and various
associate offices in Class B&C cities endow us with
unmatched reach and accessibility.
Social Sector Partner:
The Great Indian Dream
Foundation
Great Indian Dream Foundation is a social
arm of IIPM which was established on 28th
March, 2000. GIDF is a collaborative effort
between IIPM faculty and its students which
works in 300 villages and reaches out to over
a million people. The key focus of GIDF are
eradicating poverty, increasing employment
and promoting health. GIDF and ICMR jointly
undertakes research activities in social sector
research.
Our Clientele
OGILVY & MATHER, Detroit Office Project
“The quality of output was of a VERY HIGH CALIBRE. The report was
found IMMENSELY USEFUL by our Detroit branch. What is more
noteworthy is that along with research, we have also been provided
a complete solution tailor-made to our requirements. We would like
to make a special mention of the HIGH LEVEL OF COMMITMENT &
INVOLVEMENT exhibited... Ritu Abrol”
AMWAY
”HIGHLY EFFECTIVE... FANTASTIC!!!... Realistic approach... The
consultants’ combination is BRILLIANT... TERRIFIC!!!... In two words, result oriented... Did their services meet our objectives? DEFINITELY
YES... Suresh, S. Razia, Venkatesh, Arindam, B. Sumeet, S. Menon”
WIPRO INFOTECH
“... We are pleased to appreciate your efforts in meeting our
requirements...We look forward to a continuation of your EXCELLENT
SERVICES in the future... B. Basu”
SONY
“EXCELLENT... VERY BENEFICIAL, UPDATED, VERY KNOWLEDGE
ORIENTED & INFORMATIVE... Veenu, A. Mukherjee”
AKAI
“...the largest study done in the consumer durable industry for
developing our marketing & positioning strategy... We would like
to thank you for the WONDERFUL JOB done within a short time...
SINCERE, DILIGENT, CONSCIENTIOUS... Basant Pande”
FUJI FILMS
“…..we would like to convey that the market research done by your
company on the photography market has proved helpful to us in
the planning of our marketing techniques. Due to this research we
became aware of the activities of our competitors and gave us a
clear idea of our standing in the Indian market…..KEEP IT UP………
Kentaro Shiota
ELECTROLUX
“... VERY GOOD!!!... EYE OPENER!!!... Great opportunity to learn the
key findings of EXPERTS!!!... Rai, Vikas, S. Harjinder”
CONTRACT ADVERTISING
“... FANTASTIC!!!... EXCELLENT!!!... Joy, S. Vyas”
HERO HONDA
“... VERY VERY EFFECTIVE... PROVOKING!!!... Babu, A. Upadhyay”
GOODYEAR
“... VERY GOOD!!!... VERY USEFUL!!!... We discovered how important
Cash Flows are... Sondh, A. Mittal”
CLIENTS
Hudco
Akai
Alstom
Indian Airlines
Anchemco (Anand Group)
ILO
Emami
Hero Honda
Hutch
Arctic Bread
Hyundai
Boroplus
ICRIER
IOCL-Fuels
Coca-Cola
Honeywell
Swarovski
Bates India
Electrolux
ISID
Cain Technologies
Contract Advertising
Castrol
Sony
The Chadha Group
Carrier Air Conditioner
RG’s Restaurant
Mahindra & Mahindra
NCAER
Yale University
Dabur
Dixy Chicken
Nike
IOCL-Lubricants Division
UNDP
Red Tape
Nicholas Piramal
NASSCOM
Purolator
Sleepwell Enterprise
Rajeev Gandhi Foundation
PCRA
Legato Systems
SIDA
Snob Restaurant
Singer
Haryana Tourism
VOICE
World Bank
Radisson Group
Essar
Fortis Healthcare
Fuji Films
Max Healthcare
Sodexo India
Wipro Infotech
Toyota
Good Year
LML Ltd
Galderma
Godfrey Phillips India (GPI)
WORLD-CLASS
INFRASTRUCTURE
HEAD OFFICE
ICMR, B-27, Qutab Institutional Area, New Delhi - 110016
Ph. 011-41799989, 41799952, 41799987. Mobile: 9891256551
Fax: 41799911
e-mail: namita.chhetri@planmanconsulting.com
Website: www.icmr.net.in
www.planmanconsulting.com
BRANCH OFFICES
IIPM Tower
B-27, Qutab Institutional Area, New Delhi -110016
E-mail : info@iipm.edu ; www.iipm.edu
IIPM Tower,
6-3-252/2, Erramanzil,
Banjara Hills, Hyderabad.
NEW DELHI
CHENNAI
IIPM Tower,
Junction of 32nd Road & S.V. Road,
Bandra (W), Mumbai - 50.
IIPM Tower,
893/4, Bhandarkar Road,
Deccan Gymkhana, Pune.
HYDERABAD
MUMBAI
IIPM Tower,
419, 100 ft. Road, Koramangala,
Bangalore.
IIPM Tower,
19, Inqulab Society. Opp. Sears Tower,
Gulbai Tekra, Off C.G.Road, Ahmedabad.
BANGALORE
AHMEDABAD
IIPM Tower,
145, Marshall’s Road,
Egmore, Chennai.
PUNE
NEW DELHI