COMPANY BIO - Laws of Attraction

MEDIA
PACK
Johnson Cleaners UK Ltd
(JCUK) is the UK’s best known
dry cleaner.
Over 320 branches across the United Kingdom
(excluding Northern Ireland).
Johnson Cleaners is the retail Dry Cleaning division of the
Johnson Service Group PLC.
The Johnson Cleaners Priority Club is over 10 years old
and is the most popular paid for loyalty scheme in the
UK, boasting around 350,000 members.
r
Turnove
on
£64milli
As well as dry cleaning, Johnson Cleaners offers a laundry
and ironing service, alterations and repairs, shoes repairs,
key cutting, executive service, curtain and duvet cleaning,
carpet and rug cleaning, wedding dress and formal wear
cleaning, suede and leather cleaning and motorcycle
leathers cleaning.
The dry cleaning business operates under the wellrecognised brands of Johnsons the Cleaners, the national
retail dry cleaning business and Jeeves of Belgravia, our
London-based luxury dry cleaning business.
COMPANY BIO
01
Johnson Service Group’s business strategy
Mission
Enable our people and businesses to achieve their true potential from a stable financial
platform.
Vision
Achieve and maintain market leadership in all sectors in which we have a major focus.
Activity
Johnson Service Group provides services to both consumers and businesses. Today, our
key businesses are in the workwear, textile rental and dry cleaning sectors.
Values
To behave, and to be recognised, as a good citizen both in the communities in which
our businesses operate and in the wider world.
Business Strategy
To believe in the talents and energy of those who work in our businesses, to
encourage them wherever possible to take responsibility and to give them the power
to follow through on the decisions they take.
02
British heritage brand, nearly 200 years old.
Timeline
1995
1920
Johnson Brothers
amalgamated with two
dry cleaning companies,
Jas Smith & Son and
Flinn & Son Ltd of
Brighton.
Johnson Cleaners UK
Ltd (JCUK) was formed
when the 12 operating
companies, which made
up the Johnson Group
in the UK at that time,
were restructured into
just two companies.
1920 -1980
1817
Heritage
2003
The Specialist Service
Centre utilises the
latest technologies, in
terms of equipment
and cleaning solvents, in
order to support JCUK’s
traditional dry cleaning
facilities available at the
branches.
Further expansion of the
Group took place until
Johnsons became the
largest dry cleaning
organisation in the
country.
Johnson Brothers started
a silk dyeing business
in Liverpool.
JCUK opened its
Specialist Service
Centre in Rugby to meet
the growing demand for
specialist services from
our customers.
2013
JCUK listed in
The Sunday Times
Best Green Companies
for 2nd successive year
2003 Co founded
GreenEarth®
1995
Launched GreenEarth®
in 100% of all branches
nationwide 2013
2011
03
No. of Females:
Male to Female Ratio:
2
1441
No. of Males:
293
No. of Employees:
Average Age:
8
Average Length of
Service:
44
6 Month Training Programme:
8
Longest Length
of Service:
52 yrs
Low Staff Turnover:
1734
Get to know the team
04
Figures shown are for
Johnsons Service Group PLC
2008
(Restated)
2009
(Restated)
2010
(Restated)
2011
(Restated)
2012
(Restated)
Revenue (£m)
252.3
236.4
235.1
242.3
251.0
Revenue excluding costs
recharged to customers
(£m)
252.3
236.4
235.1
242.3
251.0
Operating profit / (loss)
(£m)
252.3
236.4
235.1
242.3
251.0
Adjusted operating
profit (£m)
252.3
236.4
235.1
242.3
251.0
Profit / (loss) before
taxation (£m)
252.3
236.4
235.1
242.3
251.0
Adjusted profit before
taxation (£m)
252.3
236.4
235.1
242.3
251.0
Basic earnings per share
(pence)
252.3
236.4
235.1
242.3
251.0
Fully diluted adjusted
earnings per share (pence)
252.3
236.4
235.1
242.3
251.0
Dividend per ordinary
share (pence)
252.3
236.4
235.1
242.3
251.0
Increase year on year (%)
252.3
236.4
235.1
242.3
251.0
GROUP Financial Reports
All figures are from continuing operations.
Adjusted operating profit excludes goodwill or intangibles amortisation and impairment (excluding software amortisation), exceptional items
and, in the case of adjusted profit before taxation, exceptional finance costs.
Adjusted earnings per share figures are given on a fully diluted basis and exclude the effects of goodwill or intangibles
amortisation and impairment (excluding software amortisation), exceptional items and exceptional finance costs.
Figures prior to 2009 have been restated to exclude discontinued operations.
05
KEY SPOKESPEOPLE
Paul Ogle, Managing Director
Available to comment on:
Business strategy
History of dry cleaning /
heritage of JCUK
Regional business
Group strategy / relationship
“
Employee engagement
CSR
Leadership
Dry cleaning and laundry
Eco technology
Sustainability
Supermarket / high street
trading
GreenEarth® is a significant investment for the company but one that will benefit us, the environment and most
importantly the customer.
We are proud to be the only national dry cleaning provider to offer this technology to customers, putting us in a
unique position in the marketplace.
Our research tells us that customers do care about the impact they have on the environment but they also want
to know that the service we provide will give the best possible results when it comes to their dry cleaning –
GreenEarth® provides the perfect solution.
”
Paul Ogle, Managing Director, Johnson Cleaners
Biography
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Paul joined Johnsons as General Manager in 1997, following ten
years experience with the Shoe Retailer, The Oliver Group. In
his16 years with Johnson Service Group, Paul has held General
Manager, Regional Director and Commercial Director roles
before being charged with leading the dry cleaning business.
Having had direct responsibility for leading and managing the
branch teams and the businesses retail portfolio, Paul is a
hands-on Managing Director who can talk credibly and with
first hand experience about the challenges and triumphs of
operating a retail estate and engaging customer facing teams to
drive performance and growth.
06
Paul can also speak with authority on leading a retail
organisation through significant change. He has played a
key role in acquisitions for Johnsons, both with Brookes Dry
Cleaning and Sketchleys in the 2000s. More recently in 2012
following a strategic review of the business, he led Johnson
Cleaners through a successful restructure of their branch
network.
During Paul’s tenure as Managing Director, Johnson Cleaners
has been acknowledged for its environmental credentials
– including being ranked in the Sunday Times’ UK top 60
Best Green companies. Paul is a passionate believer in good
corporate citizenship and he has personally driven Johnson
Cleaners’ carbon reduction programme and its transformation
to a 100% GreenEarth® business.
Personal info
Paul, lives in Nantwich, Cheshire. He is married with two
children and is an avid supporter of Stoke City Football
Club.
KEY SPOKESPEOPLE
Jacey Moore, Marketing Director
Available to comment on:
Marketing strategy
Dry cleaning and laundry
Eco technology
Sustainability
“
Fashion link to dry cleaning
Marketing and technology
Business and Economics
Opinion on related matters
Media / current affairs
Charity Sector / CSR
Employee engagement
I joined the Johnson Cleaners Board of Directors at at an incredibly exciting time for the marketing team. We are
at the end of a ten-year investment programme to revolutionise the way that we dry clean, across our whole
portfolio of stores. One of my first priorities has been to develop a 21st century communications strategy that
helps customers and prospective customers to understand more about dry cleaning and about what Johnson
Cleaners offers. They need to know what makes our service different, so they can make an informed choice about
who they should chose to care for their favourite clothes – and they need to be able to access that information
through the channel of their choice. The days when you could rely solely on in-store communication channels have
long gone. We have a strong message - GreenEarth® technology, combined with our team’s expertise in garment
care, really does mean that dry cleaning can take better care of your clothes as well as the environment.
”
Jacey Moore, Marketing Director, Johnson Cleaners
Biography
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Since joining the Board of Johnson Cleaners, Jacey has developed and overseen
the company’s largest ever national marketing campaign, promoting the company’s
differentiating dry cleaning technology, GreenEarth® cleaning.
Jacey is also responsible for brand development, an important part of which is
relationships with clothing and textile manufacturers.
By working with manufacturers during the design process, testing after-care
programmes for new designs in their Fabric Technology Centre, Johnson’s helps
manufacturers and retailers to recommend care that prolongs the wearable life of
clothes.
This gives Jacey and the Johnson’s team an interesting perspective on trends in
fashion retail – they have early sight of garments at the front end of the design
process and they see which of those same come through the retail estate for dry
cleaning or laundry!
07
Personal info
Jacey, (34), is a native Scot who lives
in Leeds, West Yorkshire with her
husband and teenage son. She is a
keen runner and martial artist. In April
this year, Jacey completed the Greater
Manchester Marathon, raising nearly
£500 for Cancer Research UK. She is
currently training to undergo her Black
Belt Grading in Mixed Martial Arts.
KEY SPOKESPEOPLE
Ben Humpage, Finance Director
Available to comment on:
Financial strategy
Investing for growth
Finance & economics
“
General business opinion /
comment (e.g. CBI reports
etc)
Charity / CSR
Markets & data
Trends
Johnson Cleaners is a service business at heart - our teams have been providing a textile care service in the UK for
nearly two hundred years. So delivering the best possible customer experience is a priority for us.
The finance department has an important role to play in driving and delivering this strategy, ensuring that our front
end services receive the right level of investment.
”
Ben Humpage, Finance Director, Johnson Cleaners
Biography
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08
Ben joined Johnson Cleaners as Financial Director in 2010 having forged a career in
market-leading UK retail and global property organisations.
Ben’s focus on positioning finance as a support to front end areas of a business has
helped several businesses realign their understanding of where profitability arises
in their customer proposition and because of this has helped several turnaround
strategies to be implemented. Ben has also delivered several refinancing options to
businesses, bringing in fresh capital from new joint venture investors.
Within Johnson Cleaners, Ben has focused heavily on delivering the company’s
reorganisation strategy which commenced in 2012 and which continues to drive
the increased investment in front end services to ensure that the best possible
customer and staff experience is at the forefront of the business strategy.
Personal info
Ben lives on the Wirral with his wife
and their baby daughter, and his
passions are all things rugby, cricket
and golf.
1
The heritage of
GreenEarth®
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2
The benefits of
GreenEarth®
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3
GreenEarth® and
the fashion
industry
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4
Johnson Cleaners
10 year
commitment
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SPOKESPERSON VIDEOs
09
Johnson Cleaners is a founding member of
GreenEarth® Cleaning, LLC and owns the
GreenEarth® Master License for the UK.
Perchrolorehylene (Perc) has been
removed from all 320 branch locations every branch uses GreenEarth®.
Johnson Cleaners’ capital investment
to convert its entire portfolio over
to GreenEarth® exceeds £10 million
pounds, with £1 million in 2013 alone.
The GreenEarth® process uses pure
liquid silicone, a safe, natural by-product
of sand that doesn’t chemically interact
with fabrics.
“
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Johnson tment to
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capital in tire portfolio
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exceeds
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in 2013 a
The pure, natural solvent is safe to use
with all fabrics, gently removing dirt and
stains – it’s what manufacturers use to
give clothes that ‘new’ feeling.
GreenEarth® technology keeps
colours bright and true.
No unpleasant ‘dry clean’ odour; clothes
are left smelling fresh.
Clothes are left wonderfully soft to touch
by using a pure, natural solvent.
As a brand we are constantly striving to find new ways of developing our service offering to
enable us to provide the best possible dry cleaning experience. It has been a decade-long
labour of love to convert from perc to the revolutionary GreenEarth® Cleaning system across
all of our branches. Our team’s experience and expertise, coupled with GreenEarth®’s gentle
effectiveness means we can offer much more than ordinary dry cleaning.
Paul Ogle, Managing Director, Johnson Cleaners
“
Johnson Cleaners has been an outstanding partner from day one, truly world-class. They have
raised garment care in the UK to new standards of quality and sustainability. Their passion for
excellence sets them apart in everything they do.
Tim Maxwell, President of GreenEarth® Cleaning
GreenEarth® Technology
”
”
10
Evidence-based testing
During May 2013 the Dry Cleaning & Laundry Institute ran a series
of textile tests evaluating the performance of a garment after dry
cleaning in a perchloroethylene system and a GreenEarth® cleaning
system.
3 gold metallic striped tops were used. The tops were submitted for
this study to compare their colourfastness and appearance after dry
cleaning.
The Procedure
One garment was subjected to five cycles in GreenEarth®, one
garment was cleaned 5 times in perchloroethylene and the third was
not cleaned and was kept to compare.
The Results
After 3 cleanings in
perchloroethylene there was
a noticeable colour change in
the gold stripe while the top
cleaned in GreenEarth® did not
show a noticeable change in
colour.
After 5 cleanings in
perchloroethylene the garment
showed severe colour loss after
five washes. When cleaned in
GreenEarth® the colour loss
was significantly reduced.
GreenEarth® Technology
The zipper cleaned in
perchloroethylene did not zip
as easily as the top that was not
washed; the zipper in the
GreenEarth® system showed no
change in zipping smoothness.
The top washed in GreenEarth®
technology stayed looking
newer for longer and colours
stayed bright and true
compared to the top washed in
perchloroethylene.
11
Named within Sunday Times UK’s Best Green
Companies for 2 consecutive years.
Johnson Cleaners seeks to be a good neighbour, and to work in partnership with its people in order to help the local
communities they operate within. Major ongoing charitable initiatives include Johnson Cleaners’ partnership with
Macmillan Cancer Relief to encourage the return and re-use of hangers, and the Johnson Group Cleaners Charity’s
support for a range of local registered charities dedicated to helping the underprivileged.
In 2012, Johnson Cleaners raised £21,000 for the Roy Castle Lung Cancer Foundation through their Johnson Cares
National Charity Day.
In 2013, Johnson Cleaners raised just under £27k for the NSPCC through their Johnson Cares National Charity Day.
Johnson Cleaners continues to develop links to its communities with simple but valued initiatives such as work
experience placements to disadvantaged young adults.
Johnson Cleaners alter and dry clean up to 10 outfits a week free of charge for the Wedding Wishing Well
Foundation, an organisation which organises and funds weddings for people with terminal illnesses and life limiting
conditions.
“
We want to help create the perfect wedding day for as many people with terminal illnesses and life limiting
conditions as possible and our partnership with Johnson Cleaners will have a huge impact on helping us to achieve
this goal.
Naomi Thomas, founder of The Wedding Wishing Well and Daily Mail Inspirational Woman 2013
“
”
Our aim is to not only reinforce our position as the UK’s number one dry cleaners, but also become the UK leaders
in tackling climate change within our industry. We understand there is still some way to go and this is why we have
a structured Carbon Management Programme, ensuring we continue to work hard on our environmental objectives
and the future of our business.
Paul Ogle, Managing Director, Johnson Cleaners
Corporate Social Responsibility
”
12
GreenEarth® Launch
Event, London 2013
MAGAZINE, BUSINESS
Client: Johnson Cleaners
Source: Laundry & Cleaning Today
Date: 01 November 2013
Page: 13
Reach: 5500
Value: 358.20
Click to play in your browser
PREVIOUS PR
13
For more information about
Johnson Cleaners, or to obtain
commentary or opinion from any
of the Johnson Cleaners
spokespeople, please contact...
Natasha Langton
Director, Laws of Attraction
natasha@lawsofattraction.com
+44 (0) 845 619 3336
+44 (0) 7921 515 680
@NatashaLangton