digital

Transcription

digital

DIGITAL SECTION
TELLING THE TRUTH AS WE SEE IT
JEAN-JACQUES SERVAN-SCHREIBER
www.expressroulartaservices.fr/
www.alticemediapublicite.fr
is EVERYWHERE!
Print & Digital…
2 strong and complementary entities…
N°1
NEWS BRAND
13.7 MILLION
readers/web users/mobile users EVERY
MONTH
Source : One Global 2015 V3
The AB+ brand
PROFILE 3 SCREENS
 AB+ Men -
Ind. 136
 Paris area -
9.9 MILLION
DIGITAL BRAND
WEB USERS/MOBILE USERS/TABLET USERS
Ind. 124
SOCIAL / 2.6 M
Followers accumulated – end of September 2015
MOBILE / 2,475,000
Unique visitors every month
WEB / 6,285,000
Unique visitors every month
Source : Médiametrie // NetRatings May 2015
From LIVE NEWS to ANALYSIS
DIGITAL
Interaction
PRINT
Expertise
LIVE NEWS
SOCIAL
VIDEO
ANTICIPATE NEWS
REFLECT ON PAST NEWS
EXPLORE IN-DEPTH STORIES
PRINT+DIGITAL
COMPLEMENTARITY
&
FUSION
The AB+ site
lexpress.fr
THE L’EXPRESS SITE DELIVERS THE NEWS IN REAL TIME :
Its mission: to provide the most ESSENTIAL INFORMATION of the
moment, selected and analysed by the editorial team
PREMIUM : L’Express covers ALL AB+ INTERESTS(national and
international news, politics, economy, society, culture, jobs, education,
business, personal finance, sport, media) …In text, in images, and in
VIDEOS thanks to a dedicated channel.
Its DNA : live, link, conversation
a DNA
Live
The news, NON-STOP and SERIALISED
from 7am – 10pm every day
Link
Conversation
a DNA
Live
Link
Transmit the news to the largest possible
audience and put the facts into
perspective to RELATE TO, FACILITATE
& DELIVER the truth
Conversation
a DNA
Live
Link
Conversation
NUMBER 1 BRAND FOR PAID
NEWS FOR FACEBOOK
ENGAGMENT WITH 200,000
COMMENTS EVERY MONTH!
‘L’ÉDITO’ EDITORIAL FROM
CHRISTOPHE BARBIER
‘LE ZAPPING DES MATINALES
IMMÉDIAS’ MORNING TV
FILM: FACE TO FACE
STUDIO EXPRESS : IN
PARTNERSHIP WITH CB NEWS
All the tools to create
CONVERSATION SPACES (blogs,
videos, clubs, social networks…)
an INFLUENTIAL site
POLITICAL
GLOBAL
SOCIAL
Almost 1 in 3 visits
= Hard NEWS content
Source : AT Internet May 2015
in HYPERTEXT
Beyond hard news:
Expand the vision of ‘MISSION INFORMATION’
FINANCE
ECONOMY
NEWS
SOCIÉTY
POLITICS
WORLD
BUSINESS
And cater to
AB+ interests
WOMEN’S
LIFESTYLE
MEN’S
LIFESTYLE
videos.lexpress.fr
L’EXPRESS VIDEO WAS CREATED AS A LIVING, BREATHING NEWS
CHANNEL rather than merely to duplicate print content, it has its own
EDITORIAL CONTENT created for12 THEMES
Thanks to an integrated video studio, almost 40 new PRODUCTIONS are available
every month, including inescapable REGULAR FEATURES
such as L’Edito from Christophe Barbier and Face-to-Face.
3M videos viewed
Every month
Source : Publisher
MOBILE friendly
L’EXPRESS APPLICATION
al the news IN REAL TIME and
in images, accessible
via mobile:
– the ESSENTIAL NEWS of the
moment– an INTUITIVE
ACCESS to pioneering
sections: World, Politics,
Economy,
Society, Culture…
– Treating the news via VIDEOS
AND SLIDESHOWS – the
application offers an OPTIMAL
USER EXPERIENCE:
navigation, offline mode, push
alerts…
*Apple / Android / Windows
Source : AT Internet May 2015
PROFILES
Men
50% - Ind. 103
57% - Ind. 110
Men 25-49 years
22% - Ind. 121
25% - Ind. 100
AB+
46% - Ind. 160
42% - Ind. 132
AB+ Men
26% - Ind. 167
27% - Ind. 143
Directors & Executives*
20% - Ind. 161
-
Paris region
19% - Ind. 105
29% - Ind. 135
Source : Médiametrie // NetRatings May2015 *January 2015
N°1 Affinity
AB+ 29-45 years
IN THE HIGH-END NEWS MARKET-
Ind. 146
Best audience input with
AB+s
+880K UVs COMBINING
LEXPERSS.FR WITH FIGARO.FR +
LE MONDE.FR
COMPETITIVE MARKET: L’EXPRESS, LE FIGARO, LE
MONDE,
LE POINT, L’OBS
N°1 AB+ Affinity
IN THE HIGH-END NEWS MARKET-
Ind. 132
Best audience input with
AB+s +418K UVs combining
LEXPRESS.FR with LE FIGARO.FR+ LE
MONDE.FR
Source : Médiametrie // NetRatings May2015
Competitive marketL’EXPRESS, LE FIGARO, LE
MONDE,
LE POINT, L’OBS
Mobile first
52% OF THE BRAND’S DIGITAL
Complementarity
Print / Web
23% WEB USERS HAVE ALSO
READ A MAGAZINE THIS MONTH
(at time of study)
Source : One Global V3 2015
AUDIENCE CONNECTS VIA MOBILE
OR TABLET
what’s HOT ?
New Newsfeed offer
LIBÉRATION JOINS THE PARTNERSHIP CREATED
BY L’EXPRESS AND RADIO FRANCE : with nearly 10.5M UVs, this
THE CROSS-NEWS REFLEX
3 complementary online news brands
1 daily, 1 weekly, radio
10.5 million qualified unique visitors
No 1 for AB+ men
new partnership – powerful, qualitative, economic – is now an
inescapbale offer on the online news market.
Newsfeed promises its advertisers a GLOBAL MEDIA PLANNING,
simplified and measurable on THE WHOLE CONSOMMATION
PERIOD OF ONLINE NEWS.
The complementarity of the 3 digital news brands allows you to
reach PREMIUM TARGETS, most notably AB+ MEN
Source : Médiametrie // NetRatings March 2015
SIMPLIFIED MEDIA PLANNING: 1 ORDER, 1 BILL, 1 OUTCOME
EXCLUDED: 5 HP 24H
(L’EXPRESS/FRANCE INTER/FRANCE INFO/FRANCE
BLEU/LIBERATION)
+
ONGOING GENERAL ROTATION 10 DAYS
(300*600 AND/OR 1000*300)
5.4M IMPRESSIONS
39K EUROS NET
Sales contacts
Alice MACPABRO
International Development Manager
+33 (0)1 75 55 16 49
amacpabro@alticemediapub.fr
Lydie GERARD
International Sales Coordinator
+33 (0)1 75 55 17 57
lgerard@alticemediapub.fr
Digital news alliance
: desktop & video
3 TURNKEY OFFERS
TO FACILITATE YOUR MEDIA PLANS
EFFECT
10.4 million impressions
80 K€ net
7.7€ CPM
100% SOV*
HOME PAGE
1 DAY
2 or 3 top-of-page formats
* Cap 2 on home pages for monde.fr and figaro.fr
+
EXCLUSIVITY
UV/3 JOURS
100% cap 1 site entry outside home page
FULL
EFFECT
VIDEO
ACCESS
4 million impressions
120 K€ net
5.5€ CPM
100% SOV
HOME PAGE
1 DAY
2 top-of-page formats
+
ARCH
AND HALF PAGE
15 DAYS
on general rotation
60 K€ net
15€ CPM
VIDEO
OUT-STREAM
15 DAYS
In board // In read
Digital news alliance
: mobile & tablet
NEW:
#4 AVAILABILITY ON MOBILE, TABLET AND MULTI-DEVICES
#4 MOBILE
40 K€ net
12.5€ CPM
#4 MULTIDEVICES
#4 TABLET
APPLICATIONS
+ SITES
40 K€ net
15€ CPM
APPLICATIONS
+ SITES
INTERSTITIELS
15 jours
INTERSTITIALS
15 days
(Splash, interstitial, Swipe…)
(Splash, interstitial, Swipe…)
150 K€ net
+
or
#4 DESKTOP
FULL EFFECT
+
#4 MOBILE
OR
#4 TABLET

digital

Transcription

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