india`s first - Escorts Group

Vol. 25, February 2015
ESCORTS
GROUP COMMUNIQUE
INDIA’S FIRST
ANTI-LIFT
TRACTOR
REVOLUTION IN DRIVER SAFETY
Owner Savings
Haulage Specialist
24X7 Operations
World of Escorts l February 2015
Contents
02
India’s First
Anti-Lift Tractor is here!
08
• Farmtrac tractors showcased at
Algerian AgroExpo
• Farmtrac 4WD creates buzz in Punjab
06
07
09
10
• Chairman and MD host Top
Punjab, Haryana Dealers
• Escorts introduces Next
Generation “XP Series” Engine
• First Auction of used Escorts Tractors a Big Hit
• Farmtrac 100 Not Out in
Cambodia
11
• High-End Car Technology for
Indian Farmers
12
• Escorts in Media
And more...
ii
• Construction Business strengthens
Dealership Base in Nepal
• Escorts ERP Project wins IDC
Insights Award
• Escorts celebrates World
Disability Day
World of Escorts l February 2015
Management Message
Partnering
India’s
Growth Story
T
he onset of a New Year always brings
with it new hopes and opportunities
to better what has already been done in
the year gone by. Escorts too is looking
forward to 2015 to be an interesting year
that will bring us closer to our customers,
more than ever before.
The first two quarters of this financial year
were comparatively lean, but the company
has forged multiple strategies to deliver
profitability and growth in the second
half. With the support of globally-reputed
strategic consultants, we are renewing
our focus on cash flow management,
streamlining of cost and efficiency
optimization. The continued thrust on
lean management and consolidation of
manufacturing facilities has long term
implications for profitability. We have also
created a roadmap for launch of a series
of new products that are pathbreakers.
Our new products and technology have
been successful in creating new market
segments and tapping into a wider range
of customers.
The journey started in November last year,
when Escorts Agri Machinery launched
the Farmtrac 4-Wheel Drive tractors.
Escorts has always believed that Indian
farmers deserve the world’s best farm
mechanization solutions and the 4x4
technology is a part of that. The developed
1
nations have 4x4 tractors ruling 80% of the
market and we do not see any reason why
India should be any different. The Farmtrac
6050 4X4 Heritage Series is a world-class
new series that brings the high end fourwheel drive technology of cars to Indian
tractors for safe haulage operations in
extreme conditions.
The month of January 2015 saw the launch
of our much-awaited Anti-Lift Tractors –
the first lift-resistant tractors in India. This
revolutionary product is touted to become
a game changer in haulage operations,
especially mining and transportation. The
Anti-Lift Tractor (ALT), developed using
innovative technology through a series
of path-breaking measures, is designed
around the concept of ‘Driver Safety’ and
‘Owner Savings’. Developed specifically
for commercial haulage operators, this
Powertrac series once again underlines
Escorts’ superior understanding of
customer requirements.
reflected in our construction equipment
business. Escorts Construction Equipment
is registering strong growth and we expect
this trend to continue into the second half
of the fiscal as we are well prepared to
take advantage of market opportunities.
The growth story has already begun, with
our new backhoe loader, Digmax II gaining
market share at a time when the backhoe
industry is actually de-growing. In the
coming few months, the government’s
ambitious plans for ‘smart cities’ will
not only be a harbinger for the nation’s
growth, but will also be a big boost for the
entire construction sector.
We are also expecting things to look up
in the Railway Products portfolio, given
the government’s focus on increasing
wagons and modernization of railways.
We also intend to launch new products
and technologies over the rest of the fiscal
which will prove to be significant game
changers in the long run.
ALT was recently launched across six
prominent Indian cities and has received
an encouraging response from dealers,
customers and media alike. We look
forward to continuing this momentum in
other cities too.
We are terrifically excited about the
opportunities and prospects that Escorts
can deliver for the “New India” we have
envisioned. We have a conviction that
Escorts will be a partner in India’s growth
story and will become a blue chip
company again. n
We have seen some positive movement
in sectors such as infrastructure, as is
Rajan Nanda
Chairman
Nikhil Nanda
Managing Director
World of Escorts l February 2015
India’s First
Anti-Lift
Tractor is here!
Revolution in driver safety
F
rom being the farmer’s ‘best friend’,
the tractor is increasingly evolving
to being a specialized equipment
that serves a variety of users and
applications. Whether it is basic farming,
haulage, commercial use, mining, or
infrastructural applications, the tractor
is being used like never before.
As a harbinger of farm mechanization
in India, Escorts Agri Machinery
understands the growing needs
of Indian economy for specialized
machines and equipment. To match
these discerning needs, we are
transforming ourselves from being just
a tractor manufacturer to a provider of
mechanized solutions for the farmers.
Escorts has, over the years, brought in
a series of innovations to redefine the
tractor market. With our customized
machines – including the Farmtrac
Executive Series, the Powertrac Euro
Series and the Ferrari tractors – we
have set new benchmarks in comfort,
aesthetics and performance. Very
recently, Escorts also showcased its
European version of 4x4 Farmtrac 6050
Heritage Series that caters to all kinds of
haulage requirements.
The latest revolutionary offering to
join our innovation bandwagon is a
brand new category of tractors – the
‘Anti-Lift Tractors’. Usually, tractors are
vulnerable because of their front lift
nature, which often results in reduced
or no steering of front wheels. With
a fully-loaded trailer hitched to the
tractor in haulage operations, the driver
finds it difficult to pull the load without
2
the fear of tumbling over. This not only
puts his life at great risk, but also causes
considerable damage to the machine,
leading to increased maintenance cost
for the owner. The Anti-Lift Tractor (ALT),
developed using innovative technology
through a series of path-breaking
measures, considerably improves
the front lift resistance capability of
the tractor, thereby minimizing the
possibility of damage.
Built around the concept of ‘Driver
Safety’ and ‘Owner Savings’, and
developed specifically for commercial
haulage operators, the Anti-Lift Tractor
from Powertrac once again underlines
Escorts’ superior understanding of
customer requirements. So far, Indian
machine manufacturers have not been
pro-active and sympathetic towards
ameliorating the hapless driving
conditions experienced by haulage
tractor operators, particularly in mining
and transportation. Escorts is leading
by example by innovating precision and
anti-drudgery equipment with world
class technology for Indian customers.
With a determination to create tractors
of the future that eliminate drudgery
from the lives of ordinary Indians, our
engineers have understood the pain of
haulage customers and designed India’s
first comprehensive lift resistant tractors
in the form of the new ALT Series.
We are proud of being the first company
in the country to cater to operator
safety in its own unique way, without
compromising on machine profitability.
Our Anti-Lift Tractor brings freedom from
drudgery and life-threatening situations
for the driver, while offering never-before
value-for-money to the tractor owner.
Inspired by global industrial range of
tractors, our haulage specialist
ALT Series is designed to
become the new tractor
class of commercial
earthmovers within the agri
machinery and construction
equipment industry.
The ALT Series is
currently available in
two models - ALT
3500 and ALT
4000 – and was
recently launched
in the cities of
Patna, Lucknow,
Chandigarh,
Bhopal, Pune and
Patna.
Rear Wheel
Rim Stiffener
Haulage Special Tyre
World of Escorts l February 2015
Stylish Steering
Wheel
Centre of Gravity
Fender Rail
H4 Type Head Lamp
Front End
Bumper
Reflective
Strips
Additional
Work Lamps
Longest Wheel Base
3
Heavy Front Axle
World of Escorts l February 2015
Cover Story
Driver Safety
Owner Savings
By shifting the center of gravity, ALT
allows for optimum weight distribution
and consecutively more stability to the
machine. Designed with a higher wheel
base, ALT Series is the first in class haulage
tractor with custom designed Powerhaul
machinery that guarantees equal load
distribution between the tractor tyre lugs
and increased abrasion withstanding
capacity.
Apart from a host of innovative safety
measures, ALT is further complemented
with a series of attributes that provide
ultimate savings for the tractor owner.
Conceived for 24x7 operations in
industrial and mining conditions by
entrepreneurial users, this series comes
with increased fuel tank capacity up
to 60 liters that provides higher fuel
topping interval. With a certified fuelefficient engine, ALT promises 10% more
saving through smart fuel consumption,
25% increased productivity from 24x7
operations without front lift hassle and
yet another 30% increase in tyre life with
The innovative anti-lift design of ALT has
the Rear Tow Hook strategically positioned
to get the hitching point forward and
closer to rear axle to lend superior stability
in commercial applications. The product
has been provided with a heavy front axle
for improved front reaction and higher
stability.
The custom-designed 85kg front
bumpers give a robust, sporty look to the
tractor, and also make way for increased
protection and stability. Moreover, the
H4 type high-intensity head lamp allows
farmers to work 24X7, enhancing their
productivity. Additional safety features
such as chassis-supporting side structure,
reflective strips for night-time working,
and fender rail ensure safety for operator,
passenger as well as passers-by.
4
use of specialist haulage tyres. Industrial
class high performance coating of paint
makes ALT even more appropriate for
dusty conditions experienced in mining
operations.
The Anti-Lift Tractor is presently available
in 37HP and 41HP with a tank capacity of
49 liters and 60 liters respectively, in the
markets of Uttar Pradesh, Maharashtra,
Madhya Pradesh, Andhra Pradesh,
Chhattisgarh, Jharkhand and Bihar. Post
the introduction of ALT technology
version 1.0, Escorts is planning to
extend further to versions 2.0 and 3.0 in
the long run to bring safer, more robust
and efficient products for this growing
market segment. n
SAFE MORE
SAVE MORE
• Longest wheel base
• Appropriate center of gravity
• Strategic position of rear tow hook
• Haulage special tyre
• Heavy front axle
•
•
•
•
•
24X7 operations
Smarter fuel consumption
High quality paint
20% bigger fuel tank
High lift capacity
World of Escorts l February 2015
Cover Story
Anti-Lift Tractor
Launch
Leadership Speak
A
nti-Lift Tractors from Powertrac once again underline our superior
understanding of the customer requirements. No tractor company
has endeavored before to ameliorate the hapless driving conditions
experienced by the haulage operators, particularly in mining and
transportation. Currently, while driving up a gradient, tractor tends to
dance with a fully loaded trailer hitched to it, thereby putting the life of
driver and his helper in precarious condition. Increased wear & tear and
accidents also increase the inefficiencies for the tractor owner. Our ALT
3500 and ALT 4000 tractors will bring an end to all these untold miseries.
We are looking forward to unleash a consumer and dealer awareness
drive to communicate the idea behind Anti Lift Tractors.”
S. Sridhar,
Chief Executive Officer, Escorts Agri Machinery
5
World of Escorts l February 2015
News & Events
Chairman and MD host Top Punjab, Haryana Dealers
M
r. Rajan Nanda, Chairman and
Managing Director, and Mr. Nikhil
Nanda, Managing Director, recently
invited top dealers of Punjab and Haryana
for an interactive discussion on the future
of farm mechanization in India. Held at
the Chairman’s Office, the meeting was
attended by several top executives of
Escorts Agri Machinery, including CEO,
Mr. S. Sridhar, Chief of Sales & Marketing,
Mr. Sameer Tandon, Mr. Neeraj Mehra,
Mr. Sanjeev Bajaj, Mr. Kamlesh Yadav, Mr.
Ravinder Sharma, Mr. Kewal Prakash, Mr.
Manish Pandey, and Mr. Rajneesh Agarwal,
along with 13 of the top dealers from
Punjab and Haryana. The session helped
Escorts get comprehensive feedback
from the dealers on our product and
service quality.
The dealers also shared interesting
insights and views on future needs of
Indian farmers and farm mechanization in
the country. n
Escorts introduces Next Generation ‘XP Series’ Engine
E
scorts Agri Machinery has been
a pioneer in offering innovative
mechanization products and solutions
to Indian farmers. Yet another addition
to our stable is the next generation ‘XP
Series’ engines, which have been launched
recently.
Currently Indian farmers use tractors
for a variety of applications and each
application calls for different engine RPM
(rotations per minute) for optimal power
and fuel performance. For example, heavy
haulage requires 1200-2200rpm, rotavator
1600-1800rpm, thresher 1400-1800rpm,
planter 1300-1500rpm and even a small
water pump requires 1200rpm. But all
engines are not capable of delivering
optimum power and fuel efficiency
across the entire RPM range and they are
optimized for a very limited RPM range.
The new XP Series Engine is configured
to transform the farmer’s life through a
revolutionary engine design. With this
new offering, farmers can now work
across the entire 1200-2200 rpm range
without compromising on power and
fuel efficiency. It enables customers to
use the same tractor to optimize power
and fuel efficiency across any type of
agricultural or commercial application.
This breakthrough engine design has
been achieved by reducing the tension
6
between piston and liner and using
graphite-coated piston rings to reduce
friction and hence power losses. Also,
the engine power has been optimized
with the transmission speeds, resulting
in enhanced fuel efficiency. The new
engines are available in the 37, 41 and
50 HP range of Farmtrac tractors across
the entire country. Speaking about the
technological marvel, Mr. Sameer Tandon,
Chief Sales and Marketing Officer, Escorts
Agri Machinery, said, “Being a technologydriven farm solutions provider, we
constantly raise the bar through product
innovation. India is at a very nascent stage
of agri mechanization. Tractor is the only
power source for the farmer to cater to all
his needs. We understood the farmer’s need
for powerful yet fuel-efficient engines and
Farmtrac XP Series is crafted to cater to it.” n
Farmtrac Unit wins National
Safety Award
W
e proudly announce and
congratulate the team of Escorts
Agri Machinery’s Farmtrac manufacturing
unit for winning the National Safety Award
– Prashansa Patra – for 2013. Awarded by
the National Safety Council of India, the
award was presented by Minister of Mines,
Steel, Labour & Employment, Government
of India, Shri Narender Singh Tomar at an
event in Mumbai.
Every year, the National Safety Council
of India organizes the National Safety
Award competition for all sectors of
organizations and businesses. This award
aims to provide national recognition to
organizations for their consistent and
meritorious Occupational Health & Safety
performance and implementing effective
EHS management systems, practices and
procedures.
Total 412 industries participated in the
competition this year, with 98 being from
the manufacturing sector (engineering,
steel etc.). Escorts has won the award in
this particular sector, defeating several
top-notch companies. n
World of Escorts l February 2015
News & Events
Construction Business strengthens Dealership Base in Nepal
T
he importance of Network Partners
in a marketing apparatus can never
be over-emphasized. Given the spread
of various projects going on/expected
across the geography of India, it becomes
essential to have proximity to the sites
where the equipment is deployed by our
customers. We, at Escorts Construction
Equipment, are increasing our footprint/
dealership outlets to maximize the uptime
of the machines by minimizing the
response and turnaround time.
Exports has been brought under special
focus and our philosophy of having highcalibre network partners applies equally, if
not more, to the countries that have been
strategically earmarked for development of
exports. Escorts Construction Equipment
has appointed M/S IME Automotives Pvt.
Ltd. as its Network Partner for the whole of
Nepal with its head office in Kathmandu
and location offices at four major locations.
Mr. Chandra Prasad Dhakal, Chairman,
IME Group of Companies, flew in from
Kathmandu along with the Chief Executive
Officer, Mr. Kapil Shibakoti, to sign the
dealership agreement. Mr. Sunil Saksena,
CEO of Escorts Construction Equipment,
signed the agreement on behalf of Escorts.
Mr. Dhakkal expressed his happiness in
being associated with Escorts Limited. It
will be pertinent to mention here that IME
Automotives has started off with a bang by
placing an order for approximately 30 units
in the first four months. We wish them
great success in future. n
Escorts ERP Project wins IDC Insights Award Mobile Cranes
T
he Information Technology team of
Escorts has recently been awarded
the prestigious IDC Insights Award 2014
for its ERP Project. This award has been
given in recognition of the successful
implementation of our Group-wide single
instance Enterprise Resource Planning
application.
The project was evaluated for various
parameters like scope of implementation,
implementation strategy, support strategy
and realization of business benefits. On
behalf of Escorts, Mr. Vipin Kumar, Group
CIO, received the award. IDC is a premier
global IT advisory services company that
consults top international and national
organizations on IT technology and
strategy.
The IDC Insights Award was organized in
India for the first time to recognize leading
IT project implementations that have had
a transformational impact on business. n
Bestseller
Award for 2nd
Consecutive Year
F
or the second year in a row, Escorts
Construction Equipment has won
an award for being the ‘Bestseller in
Mobile Cranes’ in India at the Equipment
India Awards. The event is organized by
Equipment India, India’s first and only
infrastructure equipment magazine.
Escorts’ selection in this product category
is a prestigious accomplishment as it
validates our product supremacy in this
category. This exercise has been validated
by Off-Highway Research, knowledge
partners of the event. The winners that
emerged were then vetted by a panel of
industry experts. The award ceremony was
held in Noida amidst an august gathering
of captains of the industry, bankers, fund
managers, bureaucrats, technocrats and
media . On behalf of Escorts, CEO of ECE,
Mr. Sunil Saksena, received the award. n
7
World of Escorts l February 2015
News & Events
Farmtrac tractors
showcased at
Algerian AgroExpo
E
scorts Agri Machinery’s International
Business team recently participated
in the AgroExpo 2014 in Algeirs, Algeria.
Participating with our local distributor,
M/S Axium SPA, EAM displayed Farmtrac
models FT 6060, FT 6065, and FT 80 at the
show.
AgroExpo is an Algerian international
agricultural show, which has visitors from
industries like agricultural machinery,
animal husbandry, agricultural supplies,
agricultural services, food processing
machinery, food processing equipment,
and food processing technology. n
Farmtrac 4WD creates buzz in Punjab
F
armtrac 6050 4X4, Escorts Agri
Machinery’s latest offering for farmers,
recently generated quite a buzz in Punjab.
In an event attended by Escorts’ Punjab
dealers along with 250 customers, this
new product was the star attraction.
The session was solely focused on creating
awareness about the benefits of four
wheel drive. Mr. Gurpreet Sodhi (regional
sales head) urged dealers to join Escorts’
mission of popularizing this technology
for the greater benefit of farmers.
Escorts’ Product Management team
presented the concept of 4X4 tractors
in detail and then a competitive
demonstration was conducted to show
the superiority of 4X4 over bigger Horse
Power tractors. This demonstration
became a point of attraction in the
village and a number of locals saw the
performance of Farmtrac 6050 4X4.
The Sarpanch of the village also drove
the tractor and was appreciative of its
performance. The event resulted in a
number of leads and consequent sales. n
8
World of Escorts l February 2015
News & Events
Farmtrac 100 Not Out in Cambodia
E
scorts Agri Machinery’s International
Business division achieved yet
another milestone recently. The team,
in association with our partners Tata
International, delivered the 100th
Farmtrac Tractor in Cambodia – a feat that
has been achieved in just over 12 months
of formally launching the dealership in the
capital city of Phnom Penh.
The 100th customer, Mr. Sean Khom
is a resident of Ptas Rong Commune,
Phnom Krovanh District, and is now the
proud owner of a Farmtrac 6065. The
International Business team is
committed to replicate Farmtrac’s
complete dominance of the market in
other regions as well. n
First Auction of Used Escorts Tractors a Big Hit
disposal of used/pre-owned tractors.
SAMIL is engaged in the business of
providing facilitation & disposal services
for Commercial Vehicles, Tractors &
Equipment via online, physical, private
treaty and one-stop kiosk platform. n
Engaging Vendors in handling
Material Issues & Developments
E
E
scorts Agri Machinery recently
organized the first auction of used
and pre-owned tractors in its Faridabadbased manufacturing unit. Organized in
association with Shriram Automall India
Limited (SAMIL), a subsidiary of Shriram
Transport Finance Company Limited, the
auction displayed 55 tractors and was a
huge hit amongst the bidders.
In the auction, EAM received successful
bids for 18 tractors, out of which, 13
tractors have already been billed and the
rest are under process of billing.
Escorts and SAMIL entered into a oneyear agreement in September 2014 for
9
scorts Auto Products recently
organized a ‘Vendor Meet’ for all
its vendors involved in procurement
of materials. Held at our Farmtrac
manufacturing unit in Faridabad, the
meet was attended by 25 vendors
across India. The purpose of the
meeting was to discuss issues related
to commercials, delivery, quality, and
ordering of materials. Vendors discussed supply chain bottlenecks, performance
statistics, value analysis and new opportunities. The meeting was addressed by
Managing Director, Mr. Nikhil Nanda, EAP CEO Mr. Dipankar Ghosh, and ManCom
members of EAP. Mr. Nanda himself addressed the issues of the vendors and the
CEO reviewed financial and operational issues and important developments.
The event served as a platform to inform vendors about what’s new and what’s
changing in EAP, and what the vendors must know about the company. It also
helped solicit feedback and reconstruct the trust and relationship between vendors
and Escorts. n
World of Escorts l February 2015
News & Events
Escorts celebrates World Disability Day
O
n the occasion of World Disability
Day, the Escorts Agri Machinery
Employee Relations team organized a
welcome program for differently-abled
at our Component Plant. Around 150
persons, including differently-abled
students, faculty and volunteers from
the Vision Institute of Applied Studies,
Faridabad, participated in the program.
10
Mr. KS Yadav, Head – ER & EHS,
Escorts Agri Machinery, along with
ER team and Union Representatives
of Component Plant greeted the
participants. Addressing the gathering
on the occasion, Mr. Yadav stressed on
the need for greater participation of
differently-abled persons in the society
by giving them more opportunities in
various fields.
He also urged the society to change
their perception about disabled
people by calling them ‘DifferentlyAbled’ people.
The participants were appreciative of
the efforts made by Escorts in creating
awareness about the needs of the
differently-abled. n
World of Escorts l February 2015
Feature
High-End Car Technology for Indian Farmers
E
scorts Agri Machinery is known for its
pioneering efforts in bringing global
agriculture technology to Indian farms.
Keeping pace with the growing needs and
expectations of the farming community, we
have recently launched the Farmtrac 6050
4X4 Heritage Series – a world-class new
series that brings the high-end four-wheel
drive technology of cars to Indian tractors.
Riding on the back of a highly successful
foray at Agritechnica – the world’s biggest
exhibition for agricultural machinery and
equipment, at Hanover, Germany – the
non-cabin version of Farmtrac Heritage
Series was showcased at Agrotech 2014
in Chandigarh, where it impressed the
progressive farmers of Punjab with its
outstanding features and performance.
Developed in collaboration with Escorts’
subsidiary in Poland, Farmtrac 6050 4x4
11
offers safe haulage operations even in
extreme conditions, with extra power, style
and comfort. Championing traction over
brute power and riding high on fine-tuned
drawbar horse power, this brand new
tractor is a futuristic technological marvel
that comes with improved productivity
and safety. Delivering extra traction with
better economics, Farmtrac 6050 4x4 is
most suitable for all kind of agricultural
and commercial haulage as well as
multiple hard soil farm applications.
During the Agrotech exhibition in
Chandigarh, several Punjab farmers were
delivered their new Farmtrac 6050 4x4.
Handing over the keys, Mr. S. Sridhar,
Chief Executive Officer, Escorts Agri
Machinery, said, “Escorts believes that
Indian farmers deserve the world’s best
farm mechanization solutions and the 4x4
technology is a part of that. Developed
world has 4x4 tractors ruling 80% of the
market and we do not find any reason why
India should be any different. I am very
happy today to hand over keys of Escorts’
Farmtrac 6050 4x4 Heritage tractors to our
customers.”
He further added, “Punjab farmers have
always shown the way by being early
adopters of innovative technologies. With
trendsetting consumption and higher per
capita income, Punjab has always shown
inclination for higher HP machines. Punjab
farmers are our partners in Escorts’ mission
to transform the tractor landscape of India.
I am sure, our latest Farmtrac 6050 4x4
tractor will win hands-down here.” With
the European homologation certification
for the Farmtrac 6050 4x4 Heritage Series
maturing to an advanced stage, the
Farmtrac brand is all set for an impressive
global show. n
World of Escorts l February 2015
In Focus
Escorts in media
12
Escorts Limited
Corporate Centre
15/5, Mathura Road,
Faridabad-121 003
Phone: 0129-2250222
Fax: 0129-2250036
Escorts Agri Machinery
Administrative Office and
Components Plants
18/4, Mathura Road,
Faridabad-121 007
Phone: 0129-2284911
Fax: 0129-2264939
Escorts Construction
Equipment
Plot No. 219, Sector-58,
Faridabad – 121004
Phone: 0129-2306300
Fax: 0129-2306570
Escorts Railway Products
Plot No. 155, Sector-24,
Faridabad-121 005
Phone: 0129-2232371
Fax: 0129-2232148
Escorts Auto Products
18/4, Mathura Road,
Faridabad-121 007
Phone: 0129-2284911
Fax: 0129-2283069
We at Escorts are eagerly looking
forward to your valuable inputs. Please
mail us at: corpcomm@escorts.co.in
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