Weekly Promo Update by Fung Global Retail Tech August 28 2016

Transcription

WEEKOFAUGUST28,2016
OF
WEEK t 28, 2016
ugus
A
WHAT’S INSIDE
•
Bloomingdale’sisofferingslightlyfewerpromotionsthisweekthan
it did during the same week last year. The retailer offered a
“FashionableFundraiserSale”inbothyears.Atthistimelastyear,
Bloomingdale’s promoted afreeClinique gift offering for20 days,
butitisnotofferingitthisyear.
•
JCPenneyisrunningmorepromotionsthisweekthanitdidduring
this week last year. The retailer is offering customers up to four
online-exclusivepromotionsthisweek,whereaslastyear,itoffered
only two. This week, JCPenney is focusing on its Labor Day home
sale,whilelastyear,itfocusedonitsback-to-schoolsale.
•
Kohl’s ran more promotions during this week last year than it is
offeringthisweek.Thisyear,thecompanydidnotofferanyKohl’s
Cash promotions, whereas, last year it did. Kohl’s is running an
online-exclusivesalethisyearthatitdidnotofferlastyear.Italso
featured more category-specific sales this week; last year’s sales
featuredmanycategoriestogether.
•
This week, Macy’s is running fewer promotional sales than it did
last year. The retailer offered a “Shop for a Cause” promotion in
bothyears.Macy’sofferedtwoone-daysalesduringthisweeklast
year,butisofferingnonethisweek.
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&TECHNOLOGY
DEBORAHWEINSWIG@FUNG1937.COMUS:917.655.6790HK:852.6119.1779CN:86.186.1420.3016
Copyright©2016TheFungGroup.Allrightsreserved.
1
WEEKOFAUGUST28,2016
US PROMO YOY HIGHLIGHTS
RETAILER
2016
2015
BESTBETSINBEAUTY
• Thisweek,CVSisofferingsaleson
beautyproducts,includingAveeno,
Maybelline,NYXandSheaMoisture.
Householditemssuchasbathtissue,
facialtissueandlaundrydetergentare
onsale.Theretailerispromotingsoft
drinksandsnacksthisweek,too.
• Ayearago,CVSransimilarsales.Ithad
abeautyproductsalefeaturingRevlon,
L’Oréal,MaybellineandPhysicians
Formula.Theretaileralsopromoted
householditems,includingbathtissue,
facialtissueandlaundrydetergent.
RIGHTNOW,YOU’REUNDEFEATED
• Thisweek,Kmartispromotingteam
sportsapparelandmerchandise,soft
drinks,familyfootwearandpet
suppliesforcats.Theretailerisalso
promotingitsappthroughits
collaborationwithNickelodeon’s
TeenageMutantNinjaTurtles.Forone
day,Kmartisgivingawayfreeemoji
backpackclipsin-storetokids12and
under.
• Lastyear,Kmartofferedaback-toschoolsaleonpantsandshoes.The
retaileralsopromotedpotatochips,
bottledwaterandtowels.
FANFAVORITES
• Thisweek,Targetisrunningasaleon
electronics,includinganLGSmartUHD
TV,theXboxOneS1TBconsoleandthe
MaddenNFL2017videogame.The
retailerispromotingallsodabrands
andsnacks.Foroneday,Targetis
offeringanextra10%offin-storeand
online.
• Lastyearduringthisweek,Targetrana
Samsungpromotionfeaturingthe
Samsung55"Class2160p4K120Hz
SmartUHDTVandtheSamsungGalaxy
TabS8.4".Theretaileralsooffereda
freegiftcardonSamsungproducts.
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WEEKOFAUGUST28,2016
WEEKLY US YOY COMPARISON
RETAILER
2016
2015
• 2-DayOnline-OnlySaleand5-DayOnlineand
In-StoreFashionableFundraiserSale
o 20%offpurchasesof$300ormorewitha
Bloomingdale’screditcard
o 15%offwithanyothermethodof
payment
o Loyallistsgeta$25rewardcardforevery
purchaseof$150
• 16-HourOnline-OnlySecretSale
o 50%–70%offselectedmen’sclothing,
shoesandaccessories,featuringHugo
Boss,JohnVarvatosStarUSAandmore
• OnlineandIn-StoreHomeSale
o 20%–60%offselecteditems
1-DayOnline-OnlySale
o $75offpurchaseof$350ormore,
selectedregularandsale-priceitems
• 16-HourOnline-OnlySecretSale
o 50%–75%offselectedmen’sclothing,
shoesandaccessories,featuringHugo
Boss,JohnVarvatosStarUSAand
more
• 6-DayOnline-Onlyand6-DayIn-StoreOnlyFashionableFundraiser
o 20%offpurchaseof$300ormore
withBloomingdale’scard
o 15%offwithanyothermethodof
payment
•
•
•
•
•
9-HourOnline-OnlySale
o Extra25%offselectedstyles
1-DayOnline-OnlyHomeSale
o Extra30%offpurchaseof$100ormore
o Extra25%offselectedhomealready
marked30%–50%off
o Extra20%offselectedfurniture,
mattresses,andcustomblindsandshades
o Extra30%offpurchaseof$100ormore,
selectedstyles
o Extra25%offpurchaseunder$100,
selectedstyles
o Extra15%offselectedwatches,salon
products,furniture,mattresses,and
customblindsandshades
•
LaborDayHomeSale
o Upto30%offmajorappliances
o $1,946Samsungkitchenpackage,selected
styles
o 40%–60%offmattresses
o 40%–50%offfurniture
•
o Extra30%offpurchasesof$100ormore
•
20-DayOnline-OnlyCliniqueGift
o ReceiveaCliniquecosmeticsbagand
7travel-sizefaveswithany$32
Cliniquepurchase
o Receiveachoiceoftwofull-size
ChubbyStickswith$55purchase
Back-to-SchoolSale
o 25%–40%offshoesforthefamilyin
selectedstyles
o 40%–50%offjuniors’denim
•
7-DayOnlineandIn-StorePromotion
o $10offpurchasesof$25ormore
o Extra20%offwithJCPenneycredit
card
•
8-DayIn-Store-OnlyPromotion
o Earna$20bonuscashcouponwith
homepurchaseof$100ormore
•
o Extra30%offpurchaseof$150or
more,selectedstyles
o Extra25%offselectedstyles
o Extra10%offwatches,salonproducts,
furniture,mattresses,andcustom
blindsandshades
3
WEEKOFAUGUST28,2016
RETAILER
2016
2015
• 2-DayBonusBuysPromotion
o $19.99smallappliances
o 20%–40%offcookware,speakersand
headphones
• ActiveLifestylePromotion
o 25%–40%offworkoutclothesforwomen
o $64.99athleticshoesforwomen
o $54.99athleticshoesformen
o 40%–50%offworkoutclothesformen
• HealthyLivingEssentialsPromotion
o $199.99NinjaDUOblenderwithAuto-IQ
o 50%offbedpillowsandmattresspads
• 7-DayWhiteSale
o 50%offbedpillowsandmattresspads
o 30%–50%offsheetsets
o 40%–50%offareaandbathrugs
• ShoesDayTuesdayPromotion
o $39.99anklebootsforwomenandjuniors
• 1-DayOnline-OnlyPromotion
o 40%,30%or20%offpurchase
• 8-DayKohl’sChargePromotion
o 30%,20%or15%offwhenKohl’sCharge
isused
•
9-DayOnlineandIn-StoreKohl’sCharge
Promotion
o Extra15%offwhenKohl’sChargeis
used
•
4-DayOnlineandIn-StorePromotion
o $10offpurchaseof$30ormore
•
4-DayKohl’sCashPromotion
o Get$10Kohl’sCashforevery$50
spent
•
4-DayWeekendSale
o 30%–50%offapparelforwomenand
topsandbottomsforjuniors
o $6.99JumpingBeanstopsand
bottomsforkids
o $59.99NikeDualFusionXformen
andwomen
•
5-DaySeasonSale
o $10or$25andunderdealsfor
selecteditems
o $24.99dressandcasualbootsfor
juniors
o 65%–75%offcloseoutluggage
o $8.99graphicteesforyoungmen
•
In-Store-OnlyGoldStarClearanceEvent
o Extra20%offalreadyreduced
clearanceitems
• 3-DayWeekendSale
o Free7-pieceLancômegiftwith$70
Lancômepurchase
o Extra20%offlingerieandbuyone,get
onefor$10
o 40%–50%offmen’ssuiting
o 30%–50%offfinejewelry
o 25%offdenim
o Gettwofreeminiswithapurchaseofany
full-size3-stepsformula
o Extra10%offfurniture,mattressesand
rugs
• ShopforaCausePromotion
•
4-DayPromotion
o Extra20%offmostcategories
o Extra15%offhomeandselected
departments
BeautyPromotion
o Free7-pieceLancômegift
o Freemysterygiftwith$75online
beautypurchase
o Freetravelbagduowith$75online
beautypurchase
o FreeDeluxeSK-IIduowith$150
onlinebeautypurchase
HomeSale
o 20%–50%offselectedstyles
CustomerFavoritesSale
o 20%–50%offselectedstyles
ShopforaCausePromotion
o Give$5tobenefittheMarchofDimes
andsave25%onmostbrandsand
10%onselectedfurniture
o Save30%,25%or10%withpurchase
of$5ShopforaCausesavingspass
o
Give$5andsave25%,give$5andsave
10%onfurnitureandmattresses,orextra
20%,15%or10%offhomeandselected
departments
•
•
•
•
4
WEEKOFAUGUST28,2016
DeborahWeinswig,CPA
ManagingDirector
FungGlobalRetail&Technology
NewYork:917.655.6790
HongKong:852.6119.1779
China:86.186.1420.3016
deborahweinswig@fung1937.com
AmyLin
ResearchAssistant
HONGKONG:
th
8 Floor,LiFungTower
888CheungShaWanRoad,Kowloon
HongKong
Tel:85223004406
LONDON:
242-246MaryleboneRoad
London,NW16JQ
UnitedKingdom
Tel:44(0)2076168988
NEWYORK:
th
1359Broadway,9 Floor
NewYork,NY10018
Tel:6468397017
FBICGROUP.COM
5

Weekly Promo Update by Fung Global Retail Tech August 28 2016

Transcription

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