an initiative of nu skin enterprises

AN INITIATIVE OF NU SKIN ENTERPRISES
AN INITIATIVE OF NU SKIN ENTERPRISES
Nu Skin® demonstrates its difference through a unique culture
that unites distributors, customers and employees in being a force for
good throughout the world.
In 2002, the company introduced an innovative social enterprise,
the Nourish the Children® initiative, which applies the rigour of
successful business practices to addressing the problem of hunger in a
sustainable manner. The inspiring result is that every month, millions of
lifesaving meals reach malnourished children around the world.
“One of the remarkable things that we’ve been able to do as a
company is allowing people to give expression to their own yearnings
to stand for something more than making money - to have what they
do every day impact the lives of children who are affected by some of
the world’s hardest problems.”
S teve Lund
Executive Director of Nourish the Children®
Recognised Around the World
The American Business Awards recognised Nu Skin®’s Nourish the Children® initiative with a
prestigious “Stevie Award” for the Best Corporate Social Responsibility Programme in 2007.
An Innovative And Sustainable Solution
Making a Difference in Lives of Children
The Nourish the Children® initiative is Nu Skin®’s solution to providing a consistent
and growing supply of nourishing food to the world’s most needy children. This
simple concept succeeds by selling a highly nutritious food - VitaMeal - and then
helping people donate their purchases to third-party non-profit organisations that
specialise in distributing food to those suffering from malnutrition and famine.
The primary charity partner for Nourish the Children® is Feed the Children, one
of the largest international charities in the United States, which specialises in
distributing millions of kilograms of food each year to families in more than 60
countries. The charity partner distributes the donated VitaMeal at no additional cost
and provides regular reports documenting the receipt of food by those in need.
By donating a product rather than cash, donors know exactly how their contribution
is being used and can be assured that their donation is making a difference in the
lives of children.
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President of Fe Children
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More Than Just A Meal
Malnourished children are missing key nutrients in their diets, which can
hinder brain, bone and immune system development. Most humanitarian food
aid is grain, such as corn, which may lack certain essential nutrients for healthy
development .
VitaMeal is specially formulated for malnourished children or family use and
produced by Nu Skin® - a company with extensive experience in nutrition. Working
with an expert in child malnutrition in third-world countries, Nu Skin® developed
VitaMeal to provide:
IA
L V I TA M
25
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S •
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IN
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• A balance of carbohydrates, protein, fat and fibre;
D MINER
• Essential fatty acids required for normal brain
development, skin health and immune defence;
• Electrolytes necessary for maintaining normal
fluid balance and muscle function;
• 25 essential vitamins and minerals, including Vitamin
A for normal sight and immune functions, as well as
nutrients for normal growth and skeletal development.
VitaMeal is vegetarian and non-dairy and allows for the easy addition of
ingredients to fit every taste and culture. Each VitaMeal package contains 30
child-size meals or enough food to provide a child with one nutritious meal
each day for a whole month.
Reaching Children In The Greatest Need
Virtually every country in the world has hungry children, but Nourish the Children®
VitaMeal donations are delivered to places where children need it most.
China
Bolivia
Tupiza, a seven-year-old boy, works in the
mines to help support his family since his
father died a few years ago. He used to eat
one meal a day and chew coca to calm the
hunger and stay awake. Now he receives a
second meal of VitaMeal and he is doing
much better in school.
More than five million meals have been distributed in the
Americas.
More than 300
million meals
donated and
counting.
Malawi
Janet Banda was severely malnourished and
unable to walk or talk when an orphanage took
her in. Within a week of receiving VitaMeal her
tiny body began to normalise. Now she is able to
run, play and learn along with the other children.
She has hope for the future again.
Xie Rongxue is 11 and in the fourth grade. Her
family’s annual income is the equivalent of US$75.
Her father is in the hospital for liver disease
treatment, so her 16-year-old brother left school to
help with the farm. VitaMeal donations assure that
Xie and her family receive proper nutrition.
More than 47 million meals have been distributed in Asia.
More than 94 million meals have been distributed in Africa.
In 2007, just five years after the programme’s inception, Nu Skin®
distributors, customers and employees reached the amazing milestone of
having purchased and donated 100 million meals. By the end of the first
quarter of 2013, over 300 million meals were donated.
Maximising Your Impact
1. Drawing Children to School
VitaMeal donations are generally distributed through school programmes because
parents living in poverty will often send their children to school for a free meal, rather
than keep them home to work. This is especially true of girls: the World Bank has
recognised that “there is no investment more effective for achieving development
goals than educating girls.”
2. Ensuring a Consistent Flow of Donations
As a social business initiative, Nourish the Children® facilitates consistent and
increasing food donations by offering an incentive to buy, donate and promote
VitaMeal.1 This commission is included in the price of the food and allows
distributors to invest their time and resources to encourage others to join the cause
against malnutrition. 2 Your VitaMeal donation is further increased with a corporate
matching programme from Nu Skin®.3
3. Building Economic Opportunity
VitaMeal plants in Malawi and China reduce transportation costs
and boost local economies.
1
Nu Skin® is a for-profit distributor of nutritional and skin care products in 50 countries and is traded on the New York Stock Exchange (NYSE:NUS). See the published annual report at http://www.nuskin.
com. Nourish the Children® is an initiative of Nu Skin®. This programme leverages the strength and staying power of a for-profit corporation in cooperation with the charitable donations programme and
logistical distribution programmes of Feed The Children to help solve the complex worldwide problem of feeding malnourished children. The price charged by Nu Skin® for VitaMeal includes the costs of
manufacturing, general overhead, distribution, sales and commissions to Nu Skin® distributors, as well as a reasonable profit margin.
2
The commission for VitaMeal includes a specialised bonus not offered for any other company product. Distributors and customers who commit to ongoing support and encourage others to do the same are
recognised as Nourish the Children® Ambassadors or Chief Ambassadors. For more details about how to qualify as an Ambassador, please visit www.nuskin.com.
When VitaMeal is donated through the Automatic Delivery Rewards (ADR) programme, the donator will receive product points redeemable for free Nu Skin® and/or Pharmanex® products.
3
Nu Skin® matches one bag for every five- or eight-bag purchased.
Contributing To Self-Sufficiency
For every VitaMeal bag purchased, US$0.25 is donated to the Nu Skin
Force for Good Foundation® to fund agricultural education at the
Mtalimanja Village campus in Malawi.
The School of Agriculture for Family Independence (SAFI) is the most
ambitious, far-reaching project the Nu Skin Force for Good Foundation has
ever supported to help people in Malawi - not just for a season or a year, but
for generations to come.
In partnership with local
non-profit organisations and
civic groups, this project was
initiated in 2006 with the goal of
building an actual village where
the people in Malawi could
learn to be independent by
increasing farm production.
“I am confident that Nourish the Children® will make a difference in
children’s lives all over the world. In fact, it already has. This truly is a
new approach to solving the terrible crisis of world hunger.”
Lee Iacocca, Emeritus Chairman of the Nourish the Children® Advisory Board,
Former Chairman of Chrysler Corporation and Former President of Ford Motor Company
“Some people may think that our effort is like ‘a drop in the bucket.’ They are wrong.
Take a small step toward making a huge difference and learn that giving is the most
rewarding thing you can do.”
Tatsuya Yamada, Nourish the Children® Chief Ambassador, Nu Skin® Team Elite, Japan
“I just knew I was doing something good. But I didn’t know it was so important.”
Sainty Wang, Nourish the Children® Chief Ambassador, Nu Skin® Team Elite, United States
“Nourish the Children® has opened my eyes. Being here and seeing what we’re actually
doing has completely changed my view on what is possible. And we’re doing a great job,
but we need to do much more.”
Carl Westberg, Nourish the Children® Chief Ambassador, Nu Skin® Team Elite, Europe
Discover the Difference You Can Make
AN INITIATIVE OF NU SKIN ENTERPRISES
86108212_EN_1303_PS_BSKMP
© 2013 NSE Products, Inc.
www.nuskin.com