- Brilliance Auto

FOREWORD
At Jinbei, quality means a dedication to perfection in engineering.
Our goal was to design a vehicle that not only represents the very best in performance and economy, but also does it with class and style. A vehicle that surrounds you in more than just speed,
FOREWORD
comfort, and opulence, but in safety as well.
This dedication to quality has been intrinsic to the mission of Jinbei for the last century. It originally broke into the automotive industry as a trusted maintenance partner of top international brands
like Ford, Lincoln and Chevrolet, Jinbei has taken all the experience that it has accumulated and put it into the development of a vehicle that is truly made for the driver of tomorrow. Sleek,
responsive, and adapted to both the needs of the driver and the road ahead.
Quality makes Jinbei
HISTORY
HISTORY
Time is the best touchstone of quality.
The story of Jinbei Auto embodies the history of China’ s automotive industry.
HISTORY
1931
The “Minsheng” , the first independently-manufactured vehicle in China, is
born after Zhang Xueliang launches China’ s first vehicle manufacturing
program at Shenyang.
1948
The Shenyang Auto Repair Shop is founded to provide repair and mainte-
1991
[1st-gen Haise]
1999
[3rd-gen Haise]
2006
[5th-gen Haise]
nance services for premium brands including Lincoln, Ford and Cadillac,
The first-generation of the Jinbei
The third-generation of the Jinbei
The fifth-generation of Jinbei Haise is
laying a solid technical foundation for Jinbei.
Haise is manufactured using
Haise is launched, representing a
launched with smaller displacement
state-of-the-art Completely Knocked
historic leap from technical imports to
but 20% more power, marking anoth-
Down (CKD) assembly methods.
independent R&D.
er significant step forward for
Jinbei’ s independent R&D.
1972
The SY622, the first 10-seat mini bus in China, is built by Jinbei.
14,000 units of the SY622 are sold that year, dominating the mini bus
1984
market of China, especially Northeast China. In the same year, Shenyang
Automotive Industry Corporation, the predecessor of Jinbei Auto, is founded.
1996
[2nd-gen Haise]
2003
[4th-gen Haise]
The SY6480, the second-generation
The fourth-generation of the Jinbei
of Jinbei Haise mini bus is launched.
Haise is launched.
Over 10,000 units are sold that year.
2008
[6th-gen Haise]
The 800,000th Jinbei rolls off the
production line, making Jinbei the
1988
13 private and 40 collective companies are consolidated into Jinbei Auto-
no.1 mini bus brand in China and
motive Co., Ltd. Thus a legend begins...
setting new standards for the market
in almost every respect.
1989
Jinbei Auto enters into a technical partnership with Toyota for the first time.
HISTORY
2009
Jinbei is honored as a “China Famous Brand” .
2013
March 2014
2010
The Jinbei H2S, the strategic model is launched.
The Jinbei H2S, the strategic model is launched.
This year also sees the launch of the H2L, which
This year also sees the launch of the H2L, which
The millionth Jinbei bus rolls off the production line, and the all-new H2L is
once again leads China’ s commercial vehicle
once again leads China’ s commercial vehicle
launched at Shenyang Jinbei Vehicle Manufacturing Co., Ltd. plant.
market and is the beginning of a new era for
market and is the beginning of a new era for
Jinbei commercial vehicles.
Jinbei commercial vehicles.
2011
The diesel H2L is launched, further expanding Jinbei’ s portfolio.
2012
The newly-launched H2W proves to be a blockbuster in the market. In the
same year, Jinbei and Toyota renew their partnership for the Granse during a
ceremony at Shenyang.
R&D
R&D
Founded in 2002, the Brilliance Automobile Engineering Research Institute (BAERI) is the R&D arm of Brilliance Auto
Group and was listed as a “National Tech Center of China” in 2008. Its 100,000-m2 site employs a staff of approximately
2,000 who are responsible for product development, production introduction and technical research for Brilliance, Jinbei
and Huasong.
R&D
For years BAERI has worked in close partnership with major players in the auto industry such as BMW, Magna and Porsche to strengthen our innovative and
Thanks to our world-class technical competency and management procedures, BAERI has been recognized by numerous awards, including 12 national
technical prowess. In line with our core goals of branding, performance and quality, BAERI has established cutting-edge procedures for product development,
ones. Currently, BAERI owns 512 patents (96 international patents and 8 patents for invention).
as well as strong competency in vehicle and sub-system validation. Independent labs for auto bodies and components, chassis, electrics, powertrain, emission
simulation, NVH, crash simulation and alternative energy ensure excellent design. In addition, the trial production center is capable of assembling 100 BIWs
（Body In White）and 150 prototypes per year.
BRAND DNA
BRAND DNA
As the leader in the commercial vehicle market of China, Jinbei’ s success can be attributed to extraordinary quality and a
highly diversified portfolio. Comfort, utility and professionalism: Jinbei is meticulous in even the slightest detail, and our
superior quality, classical design and convenient service have made Jinbei the most reliable and professional choice for our
customers.
BRAND DNA
C- Comfortable
From interior space to seats, Jinbei takes a
customer-oriented approach in every detail to
present the most comfortable riding experience.
Comfortable Space
People-oriented Experience
Efficient Layout
BRAND DNA
U-Utility
Reliable and practical, Jinbei vehicles are the
preferred choice in many market segments,
especially for commercial purposes. The
outstanding quality and utility of our vehicles
means that they can be employed for a huge
range of uses, including school buses, patrol
wagons, ambulances and logistics vehicles.
Reliability
Practicability
Versatility
BRAND DNA
P- Professional
Jinbei has been dedicated to the R&D and manufacturing of commercial vehicles for over 25
years. Thanks to our strong R&D and service
teams, as well as our industry-leading management model, Jinbei is the preferred supplier to all
sectors.
Professional Quality
Focused R&D
Dedicated Services
PRODUCTS
PRODUCTS
Jinbei: A One-Stop Solution for Commercial Vehicles
Jinbei products cover almost all segments of commercial vehicle market. The outstanding quality and performance of its
flagship H1, H1L, H2L, H2S and GRANSE models have meant that Jinbei has topped China’ commercial vehicle market for
17 consecutive years. Our products are sold in countries all over the world, including Iraq, Angola, Egypt, South Africa,
Brazil, and etcetera. With millions of global users, Jinbei constantly sets new benchmarks for the next generation of commercial vehicles.
PRODUCTS
Classic, Quality and Legend
Endeavor, Progress and Innovation
A classic mini bus built with Toyota heritage, the JINBEI H1 boasts exceptional load capacity.
The JINBEI H1L is an extraordinary mini bus that boasts an excellent load capacity.
Its simple but elegant lines, user-friendly comfortable interior and gearshift, and cutting-edge optional systems achieve the perfect balance between appearance and functionality. A high-strength,
The combination of Jinbei’ s superior quality and Toyota’ s precision manufacturing technologies provides the H1L with unprecedented performance. The spacious interior, all-new sedan-like design
impact-resistant seamless welded body ensures maximum protection for driver and passengers alike. An array of power options meets every need with unmatched cost efficiency and performance.
and highly-efficient powertrain makes it the true leader of commercial vehicle market with impressive safety and driving experience.
PRODUCTS
Business, Taste and Prestige
Innovation, Beyond and New Classic
GRANSE MPV: All-new Flagship Model Tailor-Made for Business Leaders!
The JINBEI H2S: Reliable and Versatile
A simple but stately exterior, coupled with excellent visibility, make the JINBEI GRANSE an ideal choice for business purposes. Its elegant interior, sliding executive seat and GOA body provide maxi-
The 6,400 L capacity is more than adequate for daily commercial tasks such as passenger transportation. 24 user-friendly storage spaces provide the ultimate in customer care. A Korean clutch
mum protection for every passenger and create the ultimate driving experience.
enables easier handling and greater driving pleasure, while a sedan-like console and front power window create an exclusive experience that you can really feel.
PRODUCTS
Commercial, Comfortable and Roomy
Simple but smooth, the JINBEI H2L wide-body mini bus is the ideal choice for business trips. With generous space enabled by 1,880mm body, sedan-like interior, as well as convenient layout, every
detail is simply flawless.
Moreover, diversified power options featuring industry-leading gas and diesel engines ensure perfect combination of strong power and excellent fuel economy.
SERVICES
SERVICES
259 workshops in 43 countries
SERVICES
Global Services
In order to better serve our overseas customers, Jinbei has built a
first-class after-service team as well as a complete service network
across the globe. Considerate details, convenient processes and
Professional. Quicker and Better
The combination of skilled and experienced staff equipped with a
comprehensive inventory of spare parts helps to optimize efficiency
and minimize service times.
reasonable costs will put your mind at ease.
P r i o r i t y. A n y t i m e a n d A n y w h e r e
The global presence of Jinbei’ s exclusive service network ensures a
seamless experience for our customers, who are able to enjoy a
diverse range of online and offline facilities made possible by the
optimum integration of after-sale resources. Wherever you make the
purchase, premium services are guaranteed to relieve you of all your
worries.
D e d i c a t e d . C a r i n g a n d To u c h i n g
Our industry-leading service team provides comprehensive and
considerate services for every customer. Your personal “concierge” is
readily at your service for any problem you may encounter on the
road, giving you peace of mind wherever you go.
SUMMARY
With time-tested quality, Jinbei create the future!
SUMMARY
The glorious history and top-notch reputation among millions of users are a testament to the reliability, practicality and
versatility of the Jinbei brand. In the future, Jinbei will continue to strengthen its core technologies and invest more
resources in R&D, further improving the capacity, power, handling and safety of vehicles in order to satisfy the demands of
commercial vehicle customers.