Krimson Klover Spring 2016 Press Kit

For Immediate Release
Krimson Klover Bursts with Color and Leading Trends 2016
Denver, Colo. (June 3, 2015) - Krimson Klover, the rapidly expanding, luxury women's apparel
brand is on the forefront of fashion trends for spring/summer 2016. Featuring a wide variety of
patterns, colors and shapes, Krimson Klover's latest collection appeals to active, fashion
forward women.
Trends
Color
Bright and bold hues transition to softer pastels throughout the collection of dresses, sweaters
and skirts. Touches of poppy, firecracker orange, kiwi green, mint, lavender and chartreuse
literally paint the individual pieces to create the perfect ensemble.
Pattern
Krimson Klover will feature dynamic patterns that add movement to the already feminine and
smart silhouettes. Rhonda Swenson has harmonized painted florals, paisley designs, brushed
branches and ethnic patterns to add diversity to her collection.
Technique
Krimson Klover has brought the heart and soul back to garment production with their signature
hand painted technique. Designs can be produced in volume, however, unlike a print, this hand
painted approach is as unique as each artist’s brush stroke. Knit with natural fibers and
painted with natural pigment dyes – this technique supports Krimson Klover’s dedication to
conscious sustainability.
Below are highlighted a few statement pieces defining the trends of 2016.
Fashion Lifestyle Apparel Pieces:
1) Monet Skirt - Hand Painted - Cotton/Spandex
This statement silhouette is the hand painted mini, which is a
perfect complement to their new cropped tops. The Krimson
Klover hand painted skirts continue to grow and flourish,
specifically the Monet Skirt. The line merges rich pastels in mint,
lavender, kiwi with strong strokes of plum, cobalt and poppy. Made
of a cotton/spandex blend, they’re ideal for warm summer days
and nights, casual work, weekends, outdoor BBQ and easy travel.
2) Rain Over Me - Maxi Sweater
This hand painted, sheer maxi sweater is a statement piece for spring 2016. Knit with a
lightweight linen/nylon, Rain Over Me, features an organic pattern of warm lemon and nutmeg
that will make any outfit into an ensemble. Paired over crisp white skinny jeans and a camisole,
Rain over me adds a timeless touch to your look.
3) Bit’s and Pieces - Tribal Tunic - Cotton/Viscose
Inspired by Krimson Klover’s founder Rhonda Swenson’s zest for travel and worldly textile
inspiration, the new Tribal Tunic integrates graphics from Africa. This tunic, one of the
foundation pieces of the new Krimson Klover ethnic collection, is a story of graduated patterns,
bold shapes, and small details. This tasteful day and night tunic goes well over leggings or with
a short skirt. Ideal for work and play.
4) Carmine - Hand Painted Dress - Cotton/Spandex
This hand painted short sleeve dress is the most effortless and playful way to wear floral in
season ‘16. Gorgeous draping creates a flattering and comfortable dress for any occasion. This
essential piece flaunts bold shapes and bright colors to make a true statement. Made in a
buttery viscose yarn, the Carmine will likely be the most comfortable and luxurious dress one
will ever own.
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About Krimson Klover
Krimson Klover, a Boulder, Colorado based company specializing in luxurious, feminine
clothing for the fashion and resort industry. Krimson Klover distributes exclusively through
specialty retailers and fine catalogs in the United States and Canada. The company is
committed to environmental and social responsibility, so uses natural fiber yarns from sources
that respect animals, employees and the environment. www.krimsonklover.com
For information contact:
Kendall Finch
kendall@whatsuppr.com
831.252.4351
Beth Cochran
Cochran@whatsuppr.com
406.579.7909
Krimson Klover Gives Back
5% of the Sleigh Ride sweater proceeds will be donated to the First Descents programs.
First Descents offers young adult cancer fighters and survivors a free outdoor adventure experience
designed to empower them to climb, paddle and surf beyond their diagnosis, defy their cancer, reclaim
their lives and connect with others doing the same. The organization was founded in 2001 by a prokayaker, Brad Ludden, whose life was impacted by his aunt’s battle with cancer in her thirties. It began
with kayak trips aimed at getting participants “living beyond their disease”, giving them hope, selfconfidence and meaning while mitigating depression and anxiety. First Descents now offers
mountaineering, surfing, rock climbing, rafting and kayak programs in 15 states, 6 countries and serves
over 600 18-39 year-olds per year.
Make sure to include the Sleigh Ride (#683) in your Fall 2015 order to help us meet our minimum
donation of $2500. We are hoping to at least double, if not triple this figure!
Watch their short video.
Visit the First Descents Website.
For Immediate Release
Krimson Klover Appoints What’s UP PR as Agency of Record
Denver, Colo. (April 22, 2015) – Krimson Klover, the rapidly expanding, exclusive luxury knit
experts in women’s apparel, is retaining Denver-based What’s Up Public Relations as its
agency of record. What’s Up PR will increase both visibility and engagement of Krimson Klover
and the diversity of its women’s category, with an integrated brand communications strategy
focused on the sophisticated lifestyle fashion, travel, and slope style markets.
Krimson Klover, a women owned and operated brand, based in Boulder, Colorado, offers
unique, sophisticated, feminine knits in sweaters, dresses, skirts, accessories and year round
lifestyle clothing. Using the highest quality yarn – in merino, cashmere, silk and hybrid blends –
Krimson Klover creates original, contemporary apparel for the fashion conscious woman.
Founder and designer Rhonda Swenson explains her decision. “We are thrilled to have What’s
UP PR join our company as a public relations partner. As Krimson Klover’s brand awareness
and market reach builds, it is the opportune time to bring on a public relations firm to bolster
our communications strategy as a fashion and lifestyle company. We have been watching Beth
and her company for a few years and have been incredibly impressed with her strong
relationships with clients and her ability to achieve results. We are looking forward to working
with them and seeing what we can all accomplish together. As a women-owned and operated
small business, it is very fitting to collaborate with Beth and her team.”
“I have seen Rhonda Swenson’s talent developing, from her time at Neve’ Designs to her
dynamic new team at Krimson Klover. Rhonda’s talent and eye for precision is flawless. It is an
honor to represent this thoughtful collection to the media winter and summer lifestyle fashion.
We will learn from each other and feel certain we have a great formula for her success,” says
Beth Cochran – founder of What’s UP Public Relations.
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About Krimson Klover
Krimson Klover, a Boulder, Colorado based company specializing in luxurious, feminine clothing for the
fashion and resort industry. Krimson Klover distributes exclusively through specialty retailers and fine
catalogs in the United States and Canada. The company is committed to environmental and social
responsibility, so uses natural fiber yarns from sources that respect animals, employees and the
environment. www.krimsonklover.com
About What’s Up PR
With its offices in Denver, Colo., What’s Up PR is a full-service traditional and digital public relations,
brand communications, marketing, branding and consulting agency. Serving the outdoor industry since
1997, What’s Up PR’s brings its immediate brand positioning and marketing expertise to both new and
established high-end specialty manufacturers in the outdoor, ski, and sport industries. For more details
about What’s Up PR, visit: our What's Up PR website.
For information contact:
Kendall Finch
kendall@whatsuppr.com
831.252.4351
Beth Cochran
Cochran@whatsuppr.com
406.579.7909