2014 Footyweb Annual Report

Australian Football League & FOX SPORTS PULSE 2014 Footyweb Annual Report 01/01/2014 – 31/12/2014 Appendix Latest Developments FOOTYWEB RECENT FOOTYWEB DEVELOPMENTS 1.  NaConal RegistraCons – • 
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SMS-­‐based member renewals Expiring links for member renewals Pending RegistraCons for new players (for manual approval / rejecCon) Mobile opCmisaCon of registraCon / payment screens Auskick – Junior Football member-­‐record transiCon Data / address validaCon capabiliCes Transferred players to register to their new club Product merchandising through RegistraCon Forms Match Day Paperwork & umpire login Match Centre enhancements (Team Sheets & Live Score) Infrastructure migraCon to Amazon Web Services (AWS) Pla]orm performance monitoring technology FOX SPORTS Video across the Footyweb Network Commercial Traffic by State/Territory
State 2013 PVs 2014 PVs % Growth Vic 112,725,602 107,684,365 -­‐4.5% SA 20,271,239 18,261,810 -­‐9.9% QLD 9,319,254 9,725,124 4.4% NSW 8,390,189 9,921,862 18.3% WA 12,448,617 8,106,687 -­‐34.9% Other* 6,419,070 7,767,075 21.0% ACT 1,379,733 1,462,517 6.0% NT 1,876,652 2,026,636 8.0% Tas 2,895,408 2,826,464 -­‐2.4% 175,725,764 167,782,540 -­‐4.5% All Assocs * Other is NEAFL Commercial Traffic By AssociaWon 2014 Rank 2014 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 League Name Eastern Football League Victorian Amateur Football AssociaCon Essendon District Football League Northern Football League VFL Football Geelong South Australian Amateur Football League AFL Queensland -­‐ State League Western Region Football League Yarra Junior Football League PCN South Metro Junior Football League TAC Cup Southern Football League (Vic) AFL Sydney Riddell District Football League West Australian Amateur Football League Ballarat Football League North East Australian Football League South East Juniors AFL Brisbane Juniors Southern Football League (SA) Yarra Valley Mountain District Football League SANFL Goulburn Valley Football League PVs 2013 15,155,287 8,093,792 5,684,679 7,040,076 6,283,646 5,032,072 4,269,837 3,963,464 5,199,427 3,284,143 3,572,552 3,298,989 3,062,265 2,651,100 2,688,898 2,616,097 2,001,527 1,830,232 1,248,206 1,936,058 2,057,143 1,897,529 1,924,274 4,868,183 1,592,655 PVs 2014 15,785,920 8,031,172 7,695,547 7,361,798 5,724,907 5,499,206 4,775,383 4,645,930 4,543,289 3,527,025 3,394,853 3,312,121 3,056,002 2,593,349 2,561,578 2,342,751 2,263,809 2,074,985 2,005,102 1,979,822 1,960,668 1,960,110 1,920,564 1,638,418 1,570,253 Growth on LY 4% -­‐1% 35% 5% -­‐9% 9% 12% 17% -­‐13% 7% -­‐5% 0% 0% -­‐2% -­‐5% -­‐10% 13% 13% 61% 2% -­‐5% 3% 0% -­‐66% -­‐1% Commercial Traffic By AssociaWon 2014 Rank 2014 League Name PVs 2013 PVs 2014 Growth on LY 26 AFL Canberra 1,299,161 1,506,151 16% 27 Hills Football League SA 1,133,899 1,425,969 26% 28 Central Highlands Football League 1,347,926 1,402,523 4% 29 AFL Greater Sydney Juniors 1,822,993 1,401,507 -­‐23% 30 Gippsland League 1,389,525 1,331,540 -­‐4% 31 Ovens & Murray Football League 1,305,801 1,229,050 -­‐6% 32 Northern Territory Football League 1,074,334 1,220,032 14% 33 Bendigo Junior Football League 1,114,233 1,177,422 6% 34 Southern Tasmanian Junior Football League 1,201,058 1,149,423 -­‐4% 35 Ellinbank & District Football League 992,991 1,095,631 10% 36 Alberton Football Netball League 1,212,835 1,045,858 -­‐14% 37 North Eastern Metro Junior Football AssociaCon 1,237,136 1,020,094 -­‐18% 38 Central Murray Football Netball League 925,016 957,188 3% 39 Hampden Football Netball League 945,668 933,095 -­‐1% 40 Murray Football League 41 AFL Riverina 42 43 940,051 918,960 -­‐2% 1,024,227 907,550 -­‐11% Picola and District Football Netball League 928,633 888,766 -­‐4% Bendigo Football League 754,203 874,757 16% 44 Mornington Peninsula Junior Football League 873,705 840,963 -­‐4% 45 Hume Football League 781,317 830,080 6% 46 Geelong and District Football League 926,408 828,787 -­‐11% 47 Great Southern Football League SA 800,945 809,053 1% 48 Maryborough Castlemaine District Football League 839,803 803,654 -­‐4% 49 Tallangaia & District Football League 832,468 799,381 -­‐4% 50 Frankston and District Junior Football League 671,622 724,802 8% Commercial Traffic By AssociaWon 2014 Rank 2014 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 League Name North Gippsland Football Netball League Kyabram District Football League Ovens & King Football League Warrnambool & District Football Netball League Victorian Women's Football League Mid Gippsland Football League Barossa Light and Gawler Football AssociaCon Heathcote District Football League Inc. River Murray Football League Kowree Naracoorte TaCara Football League AFL Gold Coast Juniors AFL Sunshine Coast Juniors Horsham District Football League Black Diamond AFL Sunraysia Football and Netball League WAFL Loddon Valley Football League AFL Darling Downs Dandenong Ranges Junior Football League Wimmera Football League Colac & District Football & Netball League Football Netball East Gippsland Maccas Metro South Junior Football League Victorian Metro Superules Riverland Football League PVs 2013 674,166 94,666 801,671 604,819 635,039 665,070 641,924 573,494 598,180 517,601 546,039 612,523 544,453 536,930 519,763 5,476,226 509,972 452,238 568,023 594,754 483,642 430,309 267,850 338,709 446,672 PVs 2014 723,520 721,251 698,983 696,724 652,297 639,815 629,832 622,353 563,085 562,627 556,102 549,928 541,052 533,225 532,077 525,146 518,181 514,612 501,211 492,673 484,608 473,265 467,669 467,024 454,040 Growth on LY 7% 662% -­‐13% 15% 3% -­‐4% -­‐2% 9% -­‐6% 9% 2% -­‐10% -­‐1% -­‐1% 2% -­‐90% 2% 14% -­‐12% -­‐17% 0% 10% 75% 38% 2% Commercial Traffic By AssociaWon 2014 Rank 2014 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 League Name AFL Cairns Mallee Football League (Vic) Peel Football League Northern Tasmanian Junior Football AssociaCon Mid South Eastern Football League South West Football League Swan Districts DFDC Spencer Gulf Football League AFL NSW/ACT North Central Football League Northern Tasmanian Football AssociaCon Western Border Football League Golden Rivers Football League Adelaide Plains Football League Albury Wodonga Junior Football League North Eastern Football League Yorke Peninsula Football League Peel DFDC Mininera and District Football League Metro West Junior Football League East Fremantle DFDC Claremont DFDC West Perth DFDC Shepparton and Districts Junior Football League South Fremantle DFDC PVs 2013 305,478 601,184 360,396 399,890 421,309 399,437 331,641 379,461 454,731 364,201 335,054 382,579 357,822 303,277 351,688 291,071 231,641 290,668 384,624 583,951 375,156 251,042 210,163 262,845 268,398 PVs 2014 436,970 434,064 430,685 424,802 412,165 409,042 393,136 380,994 374,693 373,275 353,889 351,348 348,921 339,653 328,953 322,606 302,354 286,653 286,267 279,809 277,571 272,644 269,726 268,871 261,342 Growth on LY 43% -­‐28% 20% 6% -­‐2% 2% 19% 0% -­‐18% 2% 6% -­‐8% -­‐2% 12% -­‐6% 11% 31% -­‐1% -­‐26% -­‐52% -­‐26% 9% 28% 2% -­‐3% Commercial Traffic By AssociaWon 2014 Rank 2014 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 League Name Newtown Liile League Southern Football League (Tas) Subiaco DFDC East Perth DFDC Northern Areas Football AssociaCon Perth DFDC South West District Football Netball League AFL Victoria Metropolitan Junior Championships South West Junior Football League (WA) AFL Capricornia Traralgon & District Junior Football League WorkSafe AFL Victoria Country RepresentaCve Games Wangaraia & District Junior Football League Newcastle AFL Townsville AFL Greater Sydney Juniors AFL Mackay Port Lincoln Football League AFL North Coast Mallee Football League (SA) South Australian Womens Football League Sapphire Coast AFL Sale and District Junior Football AssociaCon Northern Tasmanian Football League Upper Murray Football Netball League PVs 2013 327,571 260,817 244,341 298,053 213,022 207,224 259,390 146,702 -­‐ 233,535 240,791 224,607 202,248 -­‐ 224,127 1,822,993 204,867 166,823 180,724 154,916 218,469 153,378 184,902 123,187 176,521 PVs 2014 258,902 256,555 254,512 252,511 252,182 251,382 236,632 235,904 234,157 230,987 215,504 211,930 209,618 207,787 206,391 203,782 194,063 193,963 187,665 187,296 172,124 171,914 169,753 162,752 162,732 Growth on LY -­‐21% -­‐2% 4% -­‐15% 18% 21% -­‐9% 61% -­‐1% -­‐11% -­‐6% 4% -­‐8% -­‐89% -­‐5% 16% 4% 21% -­‐21% 12% -­‐8% 32% -­‐8% Commercial Traffic By AssociaWon 2014 Rank 2014 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 League Name Darwin Football AssociaCon Great Southern Football League Central Gippsland Junior Football League Inc AFL Broken Hill Warragul and District Junior Football League Omeo District Football League Goldfields Football League AFL Tasmania AFL Central West Southern Conference League Football IntegraCon Development AssociaCon (FIDA) Sunraysia Junior Football League Millewa Football League AFL South Coast Old Scholars Football AssociaCon Upper Great Southern Football League Seymour District Junior Football League AFL Wide Bay Great Flinders Football League Western Australian Womens Football League AFL Masters Queensland Central Coast Juniors Mid West Football League South Australian Country Football Championships Southern Districts Junior Football AssociaCon PVs 2013 110,714 142,626 158,223 153,279 154,766 116,987 106,268 303,612 115,094 -­‐ 110,735 110,414 125,128 279,328 91,767 143,788 103,175 100,122 84,696 97,686 128,671 -­‐ 49,762 42,035 70,917 PVs 2014 160,583 160,219 159,334 155,136 155,119 150,803 144,390 142,017 131,507 131,386 123,501 123,311 122,909 267,185 117,282 116,480 116,031 111,972 108,914 107,767 99,832 98,855 89,780 86,919 84,337 Growth on LY 45% 12% 1% 1% 0% 29% 36% -­‐53% 14% 12% 12% -­‐2% -­‐4% 28% -­‐19% 12% 12% 29% 10% -­‐22% 80% 107% 19% Commercial Traffic By AssociaWon 2014 Rank 2014 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 League Name Lower South West Football League Tamworth AFL Far North Football League Mortlock Football League Hills Football League WA AFL Central Australia Tasmanian Women's League Whyalla Football League South West Junior Football League Metro Football League Ongerup Football AssociaCon North Eastern Football Union Inc Northern Riverina Football League AFLQ -­‐ Under 18 Development North Pilbara Football League Kangaroo Island Football League AFL Northern Rivers Juniors Goulburn Campaspe Junior Football League Central Midlands Coastal Football League Avon Football AssociaCon Esperance District Football AssociaCon Portland Junior Football AssociaCon Far West Football League AFL Victoria -­‐ Youth Girls Aboriginal Football PVs 2013 98,687 97,273 65,085 92,979 59,416 48,228 -­‐ 67,878 -­‐ 45,289 47,550 40,225 63,424 116,370 49,616 39,707 53,462 61,775 45,938 29,944 36,359 39,418 28,924 76,687 15,012 PVs 2014 84,128 81,993 76,952 72,528 72,131 69,623 64,572 64,426 63,229 60,791 60,470 59,957 59,203 58,496 54,934 53,409 50,475 49,927 45,118 43,860 43,493 42,231 41,188 41,050 40,467 Growth on LY -­‐15% -­‐16% 18% -­‐22% 21% 44% -­‐5% 34% 27% 49% -­‐7% -­‐50% 11% 35% -­‐6% -­‐19% -­‐2% 46% 20% 7% 42% -­‐46% 170% Commercial Traffic By AssociaWon 2014 Rank 2014 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 League Name Busselton & Districts Junior Football AssociaCon Eastern District Football League Eastern Eyre Football League South Australian Community Football League Central Wheatbelt Football League Sydney Women's AFL NEAFL TIS Cup & Rising Stars East Kimberley Football League Lower South West Junior Football AssociaCon WA Country Football League AFL Masters AFL Masters Carnival Great Northern Football League Newman NaConal Football League AFL Gipsland Advanced AFL Masters SA AFL Katherine Tasmanian State League (TSL) Women's NaConal Championships Hamilton Junior Football League Summerland AFL North Midlands Football League Barossa Light & Gawler Junior Football AssociaCon WA Youth Girls Metro AFL Mount Isa PVs 2013 24,678 44,213 35,081 5,877 31,060 103,672 276,188 31,009 25,226 25,434 -­‐ 16,855 14,724 26,904 -­‐ -­‐ 21,093 24,987 31,082 18,301 23,331 21,907 37,092 7,574 15,943 PVs 2014 38,583 38,401 38,363 35,487 32,840 31,936 28,821 28,496 26,944 26,919 26,897 26,463 25,701 24,489 24,186 23,971 23,436 23,412 23,197 21,094 20,981 19,976 19,677 19,665 16,298 Growth on LY 56% -­‐13% 9% 504% 6% -­‐69% -­‐90% -­‐8% 7% 6% 57% 75% -­‐9% 11% -­‐6% -­‐25% 15% -­‐10% -­‐9% -­‐47% 160% 2% Commercial Traffic By AssociaWon 2014 Rank 2014 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 League Name AFL Barkly Western Border Junior Football League West Pilbara Junior Football AssociaCon Great Northern Junior Football League AFL South East Moorabool Valley Liile League King Island Football AssociaCon West Kimberley Football AssociaCon Lexton Plains Football League Hunter AFL Masters Port Pirie Junior Football AssociaCon Oatlands District Football AssociaCon Yarrawonga and District Liile League Thunder Juniors AFL Barwon Regional Commission AFL Masters NSW Australian Country Football Council Central Midlands Coastal Junior Football Council Gippsland Football Gascoyne Football AssociaCon Fortescue NaConal Football League WA Talent Program Avon Junior Football AssociaCon Goldfields Junior Football League AFL Masters Vic country PVs 2013 20,780 31,713 3,441 2,041 -­‐ 7,047 7,957 7,903 9,521 11,222 18,497 2,585 8,550 5,794 3,465 13,279 2,120 4,833 6,870 5,697 5,896 18,752 5,516 16,995 10,493 PVs 2014 15,354 14,923 13,818 12,114 10,557 10,037 9,776 8,569 7,427 7,245 7,242 7,128 6,938 6,541 5,911 5,551 5,352 4,790 4,704 4,195 4,106 4,046 4,010 3,973 3,806 Growth on LY -­‐26% -­‐53% 302% 494% 42% 23% 8% -­‐22% -­‐35% -­‐61% 176% -­‐19% 13% 71% -­‐58% 152% -­‐1% -­‐32% -­‐26% -­‐30% -­‐78% -­‐27% -­‐77% -­‐64% Commercial Traffic By AssociaWon 2014 Rank 2014 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 League Name AFL North West Junior Football League Casterton Coleraine Junior Football AssociaCon Tiwi Islands Football League Far North West Sports League Stawell 13 and Under Football AssociaCon Leven Football AssociaCon Augusta Margaret River Junior Football AssociaCon Inc Ararat & District Junior Football AssociaCon Newman Junior Football Council Northern Territory Women's Football League Central Kimberley Football League AFL Masters Northern Territory North West Football AssociaCon Benalla & District Football League Circular Head Football AssociaCon Cobram and District Junior Football League AFL Gove North West Junior Football Union Groote Eylandt Football League Elcho Island Football League (EIFL) Northern Region AFL U18s Benalla & District Junior Football League Ravensthorpe & Districts Football AssociaCon Waverley Junior Football AssociaCon Lara Liile League PVs 2013 2,410 3,614 3,934 8,177 4,645 4,149 3,926 1,788 3,150 3,750 4,392 4,931 3,023 4,032 1,657 1,984 2,284 2,019 506 2,363 4,489 1,596 753 1,259 1,067 PVs 2014 3,762 3,554 3,472 3,469 3,284 3,250 3,219 2,978 2,953 2,881 2,842 2,715 2,713 2,622 2,408 2,397 2,250 2,201 2,194 2,143 2,112 1,991 1,979 1,846 1,377 Growth on LY 56% -­‐2% -­‐12% -­‐58% -­‐29% -­‐22% -­‐18% 67% -­‐6% -­‐23% -­‐35% -­‐45% -­‐10% -­‐35% 45% 21% -­‐1% 9% 334% -­‐9% -­‐53% 25% 163% 47% 29% Commercial Traffic By AssociaWon 2014 Rank 2014 251 252 253 254 255 256 257 258 259 League Name Port Augusta Colts Football League Pilbara Masters Ngukurr Football League Wadeye Football League Mansfield Junior Football League Balloon Football League AFL Tasmania Rookie Colts Mid Murray Football AssociaCon Gapuwiyak Football League PVs 2013 674 1,528 1,059 686 618 721 598 545 574 PVs 2014 1,366 1,337 1,128 986 894 866 849 721 612 Growth on LY 103% -­‐13% 7% 44% 45% 20% 42% 32% 7% Appendix Appendix AFL Network -­‐ Total Traffic -­‐ Long Term Trend 35,000,000 Millions 30,000,000 25,000,000 20,000,000 15,000,000 Page Impressions 10,000,000 Nov-­‐14 Sep-­‐14 Jul-­‐14 May-­‐14 Mar-­‐14 Jan-­‐14 Nov-­‐13 Sep-­‐13 Jul-­‐13 May-­‐13 Mar-­‐13 Jan-­‐13 Nov-­‐12 Sep-­‐12 Jul-­‐12 May-­‐12 Mar-­‐12 0 Jan-­‐12 5,000,000 180 160 140 120 100 80 60 40 20 0 2012 2013 2014 Page Impressions 6,000,000 Millions 5,000,000 4,000,000 30 25 3,000,000 2,000,000 Unique Browsers 20 User Sessions 15 2012 2013 2014 10 1,000,000 Nov-­‐14 Sep-­‐14 Jul-­‐14 May-­‐14 Mar-­‐14 Jan-­‐14 Nov-­‐13 Sep-­‐13 Jul-­‐13 May-­‐13 Mar-­‐13 Jan-­‐13 Nov-­‐12 Sep-­‐12 Jul-­‐12 May-­‐12 Mar-­‐12 5 Jan-­‐12 0 35 0 Unique Browsers User Sessions Commercial Traffic By State 2013 vs 2014 – User Sessions Thousands User Sessions 25000 Total Commercial Traffic User Sessions 23,002 ths in 2013CY vs 29,286 ths in 2012 CY 20,566 20000 14,283 15000 2013 10000 2014 5000 0 Growth 78 % VIC Thousands User Sessions 4000 3,368 3500 2,663 3000 1,879 2500 2000 1500 1,978 1,433 1,540 1000 1,200 377 210 500 9 412 255 1,407 2014 407 0 NSW QLD ACT NT SA TAS 2013 WA Commercial Traffic By State 2013 vs 2014 – User Sessions, % User Sessions 2013 User Sessions 2014 14.3% 4.9% 16.1% NSW NSW 17.0% QLD 18.3% 21.6% 4.7% ACT ACT NT NT 22.7% SA 2.5% QLD TAS SA TAS 30.5% 40.0% WA WA 0.1% 4.3% Commercial Traffic By State 2014 -­‐ Unique Browsers Unique Browsers 2014 2500000 2000000 ACT NSW NT 1500000 QLD SA 1000000 TAS VIC WA 500000 NATIONAL 0 Jan-­‐14 Feb-­‐14 Mar-­‐14 Apr-­‐14 May-­‐14 Jun-­‐14 Jul-­‐14 Aug-­‐14 Sep-­‐14 Oct-­‐14 Nov-­‐14 Dec-­‐14 Commercial Traffic – By Device Pageviews 16,000,000 14,000,000 12,000,000 10,000,000 Desktop 8,000,000 Mobile 6,000,000 Tablet 4,000,000 2,000,000 0 Jan-­‐14 Feb-­‐14 Mar-­‐14 Apr-­‐14 May-­‐14 Jun-­‐14 Jul-­‐14 Aug-­‐14 Sep-­‐14 Oct-­‐14 Nov-­‐14 Dec-­‐14 Unique Visitors 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0 Desktop Mobile Tablet Jan-­‐14 Feb-­‐14 Mar-­‐14 Apr-­‐14 May-­‐14 Jun-­‐14 Jul-­‐14 Aug-­‐14 Sep-­‐14 Oct-­‐14 Nov-­‐14 Dec-­‐14