Nichiha USA Case Study

Nichiha USA Case Study
NICHIHA’S HIGH-PERFORMING FIBER CEMENT CHOSEN FOR MULTI-HOME
RESIDENTIAL DEVELOPMENT
It is decidedly easier for builders and developers to construct homes in Raleigh,
Builder
M/I Homes
James Sinanis, with M/I Homes in Raleigh, saw their primary challenge with the
Raleigh, NC
Project Type
help accomplish their goals, M/I Homes turned to Nichiha. They not only wanted
Products
maintenance exterior.
▪ NichiBoard - Cedar
▪ NichiPanel - Smooth
▪ NichiSoffit - Smooth
▪ Sierra Premium Shake
TM
TM
TM
TM
“When we converted to using Nichiha products a few years ago, we were facing
a price increase from James Hardie,” said Sinanis. “As the purchasing manager, I
uses Nichiha products. We have decided that Nichiha is the right way to go.”
With previous project experience with Nichiha fiber cement panels, M/I Homes
Project Features
reasons. First, Nichiha’s similarity to the James Hardie product was seamless to
Design
▪ Longevity
▪ Low-Maintenance
▪ Weatherable
▪ Cost Savings
wood/shake siding. Thirdly, the fact that Nichiha uses fly ash versus silica sand,
CHALLENGE
SOLUTION
RESULTS
Primary challenge to design
To achieve their home buyer promise, M/I
Nichiha products provided a
from others, but blend in with
the community’s ambiance.
including NichiBoard Cedar, NichiSoffitTM
Smooth, NichiPanelTM Smooth and Sierra
PremiumTM Shake Plus.
maintenance exterior.
Nichiha USA Case Study
focusing on values that ensure home buyers receive
quality built homes of enduring value. To achieve their
NichiBoard Cedar, NichiSoffit Smooth, NichiPanel
Smooth and Sierra Premium Shake Plus.
TM
TM
TM
“When we converted to using the
Nichiha products a few years ago, we
were facing a price increase from James
Hardie,” said Sinanis. “As a purchasing
found Nichiha, a product I previously had
TM
due diligence, we began using the
product instead of other fiber cement
products. We decided Nichiha was the
right way to go.”
cement panels are quickly becoming the product of
maintenance product that also has a luxurious
appearance.”
James Sinanis
M/I Homes
About Nichiha USA:
cement siding products in the U.S. In 2007, Nichiha opened its first U.S. manufacturing plant in Macon, Ga.,
responding to an increase in demand for fiber cement products in the Southeast market. For more
nichiha.com.
NICHIBOARD, NICHIPANEL, NICHISOFFIT, and SIERRA PREMIUM
are trademarks of Nichiha USA, Inc.
©2012 Nichiha USA, Inc. All rights reserved.
Media Contact:
Laura McGarey
Kleber and Associates
770.595.1266
lmcgarey@kleberandassociates.com
6659 Peachtree Industrial Blvd.
Suite AA
Norcross, GA 30092
770.805.9466
nichiha.com
fiber cement