Advanced Bracketless Technology Hugs the Windshield for the

Advanced Bracketless
Technology Hugs the
Windshield for the
Perfect Wipe
The Shape of Things to Come
Basic wiper blade design has remained virtually unchanged for 80 years.
The familiar steel or plastic bracket with multiple joints and pressure points
has been the automotive industry standard...but that’s about to change.
OE wiper blade technology is taking a new bracketless shape. This new
bracketless technology conforms more precisely to the curvature of today’s
vehicle windshields for better wiping quality than conventional blades.
You can provide this cutting-edge wiper blade technology to your
aftermarket customers now with the Bosch ICON™ bracketless wiper
blade program.
The Leading OE Supplier
Bosch is the leading OE supplier of
bracketless wiper blades , equipping
manufacturers such as Ford,
Volkswagen, Mercedes-Benz, Volvo and
Porsche. Bosch’s advanced bracketless
wiper blade design is the recipient of
three major design awards: Motortec
2001, Madrid; Automechanika 2002,
Frankfurt; Automotive News PACE
Award 2002, Detroit.
Hugs the Windshield for the Perfect Wipe
Aerodynamic wind spoiler
1.
2.
3.
4.
Exclusive shielded connector
Dual precision-tensioned
steel springs
Exclusive fx dual rubber
technology
A Technology Upgrade
The Bosch ICON™ aftermarket wiper
blade program represents a technology
upgrade for most vehicles that are
currently equipped with conventional
blades. The correct fit for a particular
vehicle is based on a combination of the
blade length and the curvature of the
windshield. Always reference the Bosch
catalog for the exact part number for any
application.
New Profit Opportunity
Research indicates that wiper blade
growth opportunities exist in the ultrapremium and premium market
segments. Position yourself — and your
customers — to take full advantage of
this trend with the Bosch ICON™
bracketless wiper blade program.
Bosch brings OE bracketless wiper
blade technology to the aftermarket
Advanced bracketless wiper blade
technology for the aftermarket
Bracketless construction
XX The brackets and joints of conventional wiper
blades are replaced by dual precision-tensioned
steel springs enclosed under an aerodynamic
wind spoiler. This innovative design distributes
more uniform pressure along the entire length of
the blade for the perfect wipe.
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XX Enclosed to reduce exposed metal, resisting ice
and snow build-up for ultimate all-season
performance.
XX Specific part numbers for both the driver and
passenger sides for a snug fit across the entire
windshield.
Exclusive fx dual rubber technology
XX Harder rubber wiping edge resists wear and
removes even the smallest droplets of moisture
for the cleanest wipe over a longer performance
life…20% longer than the leading ultra-premium
conventional wiper blade.
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XX Softer rubber flex element delivers improved
flip‑over performance for quiet operation.
Pressure graph — conventional wiper blade
Pressure/
wiper blade
length:
ICON™
30
XX Rubber element is locked to the tension springs…
not glued…for structural integrity.
Aerodynamic wind spoiler
XX Creates downforce, preventing blade lift-off at
highway speeds or in severe winds.
20
Pressure (N/m)
Dual precision-tensioned steel springs
XX Curved at a precise radius along each millimeter
of length, creating tension memory for a snug fit
to the curvature of a vehicle’s windshield.
10
Exclusive shielded connector
XX Protects arm connection from snow and ice
build-up for ultimate all-season performance.
0
Pressure graph — Bosch Icon™
XX Makes installation a snap.
Bosch helps you
spread the word.
Marketing Support
A comprehensive support program
including literature and point-ofsale materials helps to sell and
effectively merchandise Bosch
ICON™ Wiper Blades.
Packaging
High-impact packaging with strong
Bosch brand identification assures
customers they are receiving the
highest quality product. Bold,
traffic-generating graphics provide
maximum impact. Bosch ICON™
Wiper Blades come in a re‑closeable
blister package that reduces waste
and warranty caused by improper
blade selection.
Advertising
National advertising creates
excitement about the benefits of
bracketless wiper technology and
the ultimate performance features
and benefits of Bosch ICON™ .
Bosch Sales Staff
Your Bosch sales representative
has the knowledge and experience
to help you integrate Bosch ICON™
into your own wiper blade program
to maximize your sales and profits.
Robert Bosch LLC
Broadview, Illinois 60155
Robert Bosch, Inc.
Mississauga, Ontario L5N 1R1
www.boschautoparts.com
www.bosch.ca
BOSCH is a trademark licensed by
Robert Bosch GmbH and/or its affiliated entities.
© 2008 Robert Bosch LLC, USA. All rights reserved
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