GNY - Goldwell

GNY news & events
LIKE us on facebook www.facebook.com/goldwellny
INSIDE:
Goldwell:
NEW Topchic 20 Vol Lotion Gallons!
NEW Nectaya Enriched Naturals
NEW Perfect Beauty Collection
KMS California: NEW Style Equation
Surface: NEW Curl Products
amika: NEW Virgin Hair Bond Creator
NEW Movos Cordless Iron
DevaCurl:
NEW Decadence
www.goldwellny.com PP5 September/October
SMALL BUSINESS ADVISORY
SOCIAL MEDIA: The new business card
Our GNY Trend Zoom Show headliner for Goldwell the
past two years was Artistic & TechnoCulture Director Patrick
McIvor. Both years he shared new ways to grow your
business through Social Media and in-salon promotions.
After our last Trend Zoom event I received a text from a very
respected salon owner who I have known for over 20 years.
He thanked us for the show, offered compliments where we
deserved it. He was also very honest about our show lacking
hair color inspiration on stage. His opinion was that we are
Goldwell and Goldwell is color, where was the color?
This was great feedback and we went into high gear to
address this important issue. We are pleased to say that
Amazing and True
You will attend seminars,
hear information and
leave disappointed
because it may not have
been what you were
expecting.
Ideally, if you do have
this experience you will
take time to reflect and
consider trying out some
of the new ideas, tips,
techniques that were
presented at the event.
If you look for that “one
thing” to take away from
every experience you
will find it.
I have compiled tips
from Patrick’s programs
that can help you have
a great 2nd half of 2015
and even better 2016!
Your P.O.D.
In the end, it is all about
finding your “point of
difference”. Guests have
lots of choices, so what
are you doing to promote
yourself as the best choice
for the best salon guests?
Trend Zoom 2015 will have two of the best Goldwell Color
Artists in the country, possibly in the world! Yes, I said world!
That said, back in the spring I had the opportunity to meet
with this well respected salon owner. He talked about how
his business was up tremendously, all stylists were booked
and he was considering expanding the size of his salon to
support his growing business.
Naturally I asked what he attributed his growth to. He was
very honest in his response. His growth, his team’s growth
was because he took the information that Patrick McIvor
shared and he and his team implemented it!
Patrick McIvor Tips for Growing your Business:
•Have daily posts on
Facebook recommended
products for specific
weather related hair
needs. Daily song, events,
etc.
•Post daily “before & after”
pictures of clients with
noticeable changes, write
about the techniques and
products used
•Talk about techniques
such as Ombre – “the little
black dress of hair”
•Use Celebrity inspiration
posts promoting how you
can help clients get the
latest look.
•Have a salon Facebook
“check-in” program with
an incentive such as a
complementary product
sample or travel size.
•October – participate in
local cause marketing
campaigns such as Breast
Cancer Awareness.
•November – “take a
picture with your favorite
stylist” and post on your
Facebook page. As your
clients take the pictures on
their phone they post to
their Facebook account,
which promotes your
salon and stylists.
•December – offer
complementary scalp
massage conditioning
treatments. Promote
this on Facebook.
•January – Facebook
“check-in” program with
a complementary
paraffin wax dip.
•Share posts from your
favorite brands you use
if they will make sense to
salon guests.
•Spotlight work of talented
stylists who still need
to grow their book,
encourage stylists to
promote their business
on Facebook more then
their personal life. Or,
consider having a separate
Facebook professional
page.
Additionally, in 2014 Patrick talked about in-salon marketing. He described the use of a
mini tripod to hold an iPhone and how to utilize this for guests. The idea is to use the
guests phone to video styling techniques to help them “recreate” their look at home.
Modern Salon, August 2015 issue:
Check out the latest issue of Modern Salon and read the article “Ones to Watch”
which spotlights stylists who are making a difference in our industry with Social Media.
Below is a list of some the these stylists favorite apps:
Periscope, Instacollage, Pic Stitch, iWatermark, Nostalgio, camera+, PicLab, InstaPic,
InstaSize
Make time to meet with your Salon Consultant to discuss ways to grow your business
today. We are all here to support your business.
Trend Zoom ’15:
Get your tickets today to prevent missing out on our Hands-on Rotation Packages! See you in November!
Thank you, Ryan Temming
2
SPOTLIGHT ON
PERFECT YOUR
ANTI-FRIZZ
STRATEGY
KMS STYLING INNOVATOR:
TAMEFRIZZ
smoothing lotion
KEEP IT SMOOTH.
Reduces frizz instantly
KEEP IT NATURAL.
Creamy application,
lightweight finish
Available in:
HAIRSTAY maximum hold spray 300mL
AVAILABLEIN:
HAIRPLAY playmedium
able texture
sprayspray 300mL
HAIRSTAY
hold
$15 .00
FR EES HAPE 2-in-1 styling + finishing spray
$15 .00
HAIRPLAY dry wax
$15 .00
HAIRSTAY
xtreme
HAIRSTAY drydry
xtreme
hairsprayhairspray 300mL $14 .25
HAIRSTAY medium hold spray
$14 .25
FREESHAPE
2-in-1
styling
200mL
HAIRSTAY maximum
hold
spray + finishing spray
$14 .25
INSE RTSALON LOG
O
Ask y our stylist for details while
s upplies are still avail able.
HAIRPLAY
Sa vings: 25%playable texture spray 200mL
HAIRPLAY dry wax 150mL
KMS HOLIDAY DUOS
SURPRI
MULTIPLY YOUR RETAIL SALES
PERFECT SQUARES
SE
SQUARES
SU
1
1
2
3
6
SQURPRISE
ARES
Each time
you sell a
KMS California
smoothing
lotion
TAMEFRIZZ
the opportunity or Style Equation,
you receive
to write your
square of
name in the
your choice.
open
Following
the board,
the completion
your manager
Each
uncovering
time
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2
Get your staff motivated to sell Style
Equations with KMS Surprise Squares a fun way to track your salon’s retail sales.
Every time a stylist sells a Style Equation or the focus
product, they get to choose any open square on the KMS
game board. Once all squares are full, the answer key
reveals gifts and incentives!
4
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Showcase your style
obsession with looks
that will last.
Talk to your Goldwell New York Salon Consultant
to get your Surprise Squares.
Check out KMS Artistic
Team Director
MICHAEL NORAGON’S
favorite Style Equation
featuring TAMEFRIZZ
smoothing lotion
SEQTUAYTILONE:
Smooth Glamour
WANT MORE? CHECK OUT OUR
STYLING INNOVATOR VIDEO AT:
Facebook.com/KMSCaliforniaUS
A GIFT FOR ME, A GIFT FOR YOU!
Purchase:
6 TAMEFRIZZ smoothing lotion
These holiday-themed retail gift packages include a top selling shampoo & conditioner
plus a 75mL FREE travel-size quick blow dry.
Purchase package:
1 Shampoo 300mL
1 Conditioner 250mL
Available In:
COLORVITALITY
FREESHAPE
MOISTREPAIR
TAMEFRIZZ
Earn an extra $520.00 this year!
R.O.I.
Does your salon pay 10% retail commission?
If yes, sell just 1 KMS product (or any product) a day
and in one year you will earn an extra $520.00.
Sell 2 products a day and earn an extra $1,040.00!
This is based on an average $20.00 retail price.
Bottom line:
Want to earn more money, keep existing
clients and get their friends to come to you? Recommend
the right products to everyone who sits in your chair. Some
will take your advice and love their hair like never before.
3
THE PERFECT BEAUTY COLLECTION TECHNOLOGY & INNOVATION
INTRODUCING NECTAYA ENRICHED NATURALS
RECONDITIONS GREY HAIR BACK TO ITS NATURAL SMOOTHNESS & SHINE
» Lasting smoothness — infused with
7NBK
7NBP
8NGB
9NBP
keratin and silk proteins for incredible
shine and lasting smoothness for
coarse, hard to manage grey hair
» Gentle Coverage — creamy
5NBK
consistency, without ammonia for
maximum client comfort for even the
most sensitive or unmanageable hair
5NBP
6NGB
6NKK
THE TECHNOLOGY--
dye combinations ensure lively color results with
» Excellent coverage — up to 100%
reliable grey coverage.
grey coverage
Many of you have fallen in love with
the @Elumenated Natural Shades in
Topchic & Colorance. Goldwell
introduces Nectaya Enriched
Naturals, 8 new shades for premium
grey coverage that reconditions hair
back to its natural smoothness and
shine.
Consider adding Nectaya
to your Salon Color Portfolio.
Specially developed
INTRODUCTORY OFFER
Add eight new shades
to your color bar! Purchase two of each new shade and receive
free developer lotions, color card retrofit, and literature support
materials.
Purchase:
2 ea Nectaya Enriched Naturals 60mL:
5NBP, 5NBK, 6NGB, 6NKK, 7NBP,
7NBK, 8NGB, 9NBP
Receive Free:
1 ea Nectaya Developer Lotion 750ml
20 Volume & 30 Volume
Receive Free Prepack:
1
Nectaya Color Card Retrofit
Assorted Marketing Materials
PERFECT BEAUTY SERVICE COLLECTION
“Your clients expect nothing less than perfect hair”
Finish out the year on top with new inspiration with the latest Goldwell
Color Collection from Goldwell National Artist, Dimitrios Tsioumas.
Dimitrios introduces four new real-life techniques in a step-by-step
fashion, which takes you from:
TION
PURE BLONDE SERVICE
Create a shimmering, natural-looking blonde with
our premium lightening service.
BEFORE
“I LOVE TO CREATE A
NATURAL LOOKING
BLONDE.“
Dimitrios Tsioumas
GOLDWELL NATIONAL
ARTIST, NORTH AMERICA
1.
2.
3.
4.
5.
Consultation
Preparation
Application
Post-Care & Styling
Maintenance
AND EVEN
6. Follow-Up
Service tips!
IN
“WHEN THEY LOOK IN
THE MIRROR AND LOVE
WHAT THEY SEE- THAT‘S
WHAT MAKES ME
PROUD.“
ON
SAL
CONSULTATION
MAINTENANCE
Dimitrios Tsioumas
PERPARATION
GOLDWELL NATIONAL
ARTIST, NORTH AMERICA
SERVICE CYCLE
E
AT HOM
LEC LLECTION
COLCO
VICE
SERRV
UTYSE
ICE
PERFECT BEATY
PERFECT BEAU SERVICE MANUAL
POST-CARE
& STYLING
APPLICATION
See your GNY Salon Consultant about attending this NEW PROGRAM at one of our Studios
and getting your own Collection Materials!
4
HOLIDAY OFFERS
PERFECT PAIRINGS FOR THE HOLIDAYS
DUALSENSES HOLIDAY DUOS
Achieve condition worth celebrating with Dualsenses Shampoo
and Conditioner holiday packages — perfect for color-treated or
stressed hair.
Purchase package:
1 Dualsenses Shampoo 300mL
1 Dualsenses Conditioner 300mL
R.O.I.
Color
Blondes & Rich Repair GREEN True Color
Highlights
25% OFF HAIRSPRAYS
Available in:
StyleSign Big Finish Volume Hairspray 300mL
StyleSign Magic Finish Shine Hairspray 300mL
StyleSign Sprayer Hair Lacquer 300mL
StyleSign Unlimitor Spray Wax 150mL
RETAIL TIP!
Download our
editable flyer from
the Salon Alliance
Resource Library
to help promote this
sale to your clients!
Showcase the beauty of your color and cut like never before with StyleSign!
“HAIRSPRAY SALE.”
KERASILK HOLIDAY DUOS
Showcase your most luxurious ultra-conditioning
product combination with Kerasilk holiday retail
Smoothing treatment.
Purchase package:
1 Kerasilk Shampoo 250mL
1 Kerasilk Daily Mask 150mL
R.O.I.
Available in:
Rich Care: code
Ultra Rich Care
YOU’VE BEEN ASKING...
AND WE’VE LISTENED!
TOPCHIC 20 VOLUME
6% LOTION
GALLON SIZE
Topchic 20 Volume Lotion is now
available in a Gallon size.
Use these gallons to refill your color bar –
it’s a great way to reduce inventory space,
(think of all the plastic we are saving!)
Now available for purchase and
redeemable with points on Salon Alliance
ELUMEN THINK PINK BREAST CANCER
AWARENESS SALON OFFER
apply a strand of pink to clients’ hair to show support for
Elumen PINK to the hair.
Purchase Package:
3 Elumen Pk@all 200mL
1 Elumen Prepare 150mL
1 Elumen Lock 250mL
1 THINK PINK Salon sign to
promote Breast Cancer Awareness
We have a variety of customizable Breast Cancer Awareness Salon templates
available for you to download from Salon Alliance Resource Library.
“Think PINK”
5
R.O.I.
R.O.I.
6
Botanically blended,
blended, keratin
keratin and
and
benefits
Botanically
benefits
Calms frizz,
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keeps
hair
weightless
curl shaping
shaping potion
potion tha
tha
•• Calms
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weightless
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messy,
misdirected
curls, into
into sof
soft
•
For
damaged,
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frizzy
or
messy,
curls,
• For damaged, dry, frizzymisdirected
or
Simply Smooth xtend keratin
Simplycurly
Smooth xtend
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curly hair
hairhair. Magic Potion
will
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Magic
Potion
curly
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reparative
magic potion’s
Color Safe
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nutrient enriched botanicals
•• Color
nutrient enriched botanicals
control humidity
stimulate a healthy for
scalp, perfe
SIMPLY SMOOTH
Experience the MAGIC
control humidity for perfe
stimulate a healthy scalp,
promote volume, and enrich
promote volume, and enrich
hair color, leaving hair with a
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luxurious satin finish. Benefits
luxurious satin finish. Benefits
all hair types and textures,
all hair types and textures,
whether or not a Simply
whether or not a Simply
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Smooth keratin treatment
has been applied. When used
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after a Simply Smooth keratin
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xtend keratin reparative magic
xtend keratin reparative magic
potion is a perfect every day
potion is a perfect every day
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SAV0E0
$1..00
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Magic Potion Leave-In
Magic Potion Leave-In
Magic Potion Shampoo
Magic Potion Shampoo
Magic Potion Conditioner
Magic Potion Conditioner
Magic Potion NOT Shampoo
Magic Potion NOT Shampoo
Magic Potion Curly Shampoo
Magic Potion Curly Shampoo
8oz.
8oz.
8oz.
8oz.
8oz.
8oz.
8oz.
8oz.
8oz.
8oz.
Sodium
Chloride
Free
Regular Price SPECIAL
PRICEChloride
code Free
•• Sodium
$14.95
$12.45
$12.45
$12.45
$9.95
AGADIR
Simply Smooth
Simply Smooth
product as it fixes
product as it fixes
everything...
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Magically!
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• Sodium chloride free.
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• Infuses high quality
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•• $13.95
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•
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holdno
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$11.45
75008
• Memory hold- no crunch
• Transforms hair without
•in Transforms
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•
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patterns
hair
$11.45
76008
adding weight.
• Promotes curl patterns in hair
adding weight.
Infuses high
high
quality keratin
keratin &
&
75009
•• $11.45
Infuses
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• Leaves hair feeling
•
Leaves
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into76007
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$8.95
collagen
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Color safe
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•• Color
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•• Improves
AVAILABLEand
SEPTEMBER 2015
AvAilAble September 2015
Does your
your client
client have,
have, stressed
stressed or
or depleted
depleted hair
hair from
from the
the summer
summer sun?
sun?
Does
HERE
ARE
THE
SOLUTIONS?
HERE ARE THE SOLUTIONS?
Agadir HAIR SHIELD 450˚
Agadir HAIR SHIELD 450˚
Heat Shock
System
Heat
Shock&&Phyto
Phyto
System
DEEP FORTIFYING SHAMPOO - Cleans and primes the hair shaft
DEEP FORTIFYING SHAMPOO - Cleans and primes the hair shaft
DEEP FORTIFYING CONDITIONER - Nourishes & conditions
DEEP FORTIFYING CONDITIONER - Nourishes & conditions
INTENSE CREME TREATMENT - Repairs and Protects
INTENSE CREME TREATMENT - Repairs and Protects
OIL & SPRAY TREATMENT - Gives added shine & protection
OIL & SPRAY TREATMENT - Gives added shine & protection
throughout the heat styling, flat or curl ironing process.
throughout the heat styling, flat or curl ironing process.
AFTER
AFTER
BEFORE
BEFORE
Microscopic
view
Microscopic
of damaged view
hair
of damaged hair
Microscopic view
Microscopic
view
of healthy hair
of healthy hair
Does Your Client Have
Does Your Client Have
Dyed, Fried Or Over Dried Hair?
Dyed, Fried Or Over Dried Hair?
Here Are The Solutions...
Here Are The Solutions...
AGADIR HAir
HAIR SHielD
SHIELD 450
450
AgADir
Heat Shock & Phyto System
Heat Shock & Phyto System
1 DEEP FORTIFYING SHAMPOO
1 DeeP
CleansFortiFyiNg
and primesSHAmPoo
the hair shaft
Cleans and primes the hair shaft
2 DEEP FORTIFYING CONDITIONER
FortiFyiNg
CoNDitioNer
2 DeeP
Nourishes
and conditions
Nourishes and conditions
3 INTENSE CRÈME TREATMENT
Crème
treAtmeNt
3 iNteNSe
Repairs and
protects
repairs and protects
4 OIL & SPRAY TREATMENT
& SPrAy
treAtmeNt
4 oil
Gives
added shine
and protection
gives
addedthe
shine
protection
throughout
heatand
styling,
throughout
the
heat
styling,
flat or curl ironing process
flat or curl ironing process
#9057
Shampoo
Shampoo
12.4 oz.
12.4 oz.
#9058
Conditioner
Conditioner
12.4 oz.
12.4 oz.
9 00
$ 50
SAVE 1
Special
$
Salon Offer
Special
$
Salon Offer
9 00
$ 00
SAVE 2
Spray#9052
Treatment
Spray6.7
Treatment
oz.
6.7 oz.
17 00
$ 00
SAVE 3
Special
$
Salon Offer
#9059
Oil Treatment
Oil Treatment
4 oz.
4 oz.
18 00
$ 00
SAVE 4
Special
$
Salon Offer
#9053
Creme
Treatment
Creme10Treatment
oz.
10 oz.
12 00
$ 00
SAVE 3
Special
$
Salon Offer
0.50
st $10.50
Reg.$10.50
Cost
Reg. $11.00
Cost
Reg.Cost
Cost
Reg.$11.00
$20.00
Cost $20.00
Reg.
Cost
Reg. $22.00
Cost
eg.
Cost
$10.50
Reg.$11.00
Cost $11.00
Reg. Cost
$22.00
Reg.$15.00
Cost
$15.00
Reg.
Cost
Reg. Cost
Reg.
Cost
Reg.
Cost
Reg.
Reg.$20.00
Cost $22.00
$20.00
Reg.$22.00
Cost
Reg.$15.00
Cost $15.00
#
9047
#9048
0.50
st $10.50
Reg.$10.50
Cost
Reg. $11.00
Cost
Reg.$11.00
Cost
Reg.$11.00
$20.00
Cost
Reg.
Cost
Reg. $22.00
Cost
Reg.
Cost
Reg. $15.00
Cost
eg.
Cost
$10.50
Reg.$11.00
Cost
$11.00
Reg.$20.00
Cost
$20.00
Reg.$22.00
Cost
$22.00
Reg.$15.00
Cost
$15.00
Reg.
Cost
Reg.
Cost
Reg.
Cost
Reg.
Cost
Reg.
Cost
$15.00
$10.50
Reg.
Cost
Reg.$20.00
Cost
$20.00
Reg.$22.00
Cost
$22.00
Reg.
Cost $15.00
#9027
#9028
7
7
Reg. Cost $10.50
Reg. Cost $11.00
Reg. Cost $20.00
Reg. Cost $22.00
Reg. Cost $15.00
R.O.I.
8
2 triple rx shampoo 1 L
$18.75
code
salon price
10723
$37.50
salon value
$60.00
bombshell blowout thermal
savings
brush launch
code
and receive 1 free tester
$22.50
new
10721
buy 1, receive 1 new rope bag free
2 color pherfection 1 L
2 triple rx mask 500 mL
salon value
$55.00
$82.00
savings
$20.62
$22.00
code
SRP
10720
$100.00
code
11845
salon price
$30.00
salon value
$48.00
savings
$18.00
code
10719
salon price
$25.00
salon value
$40.00
savings
$15.00
code
10722
salon price
$31.25
salon value
$50.00
savings
$18.75
code
10723
bombshell blowout thermal
brush launch
The wizard will not only cut down o
dry time, but will protect against the
nutrient-packed formula is weightles
creating a perfect foundation for all
includes: perk up
drytextures.
shampoo, un.done texture spr
and
haute mess texture gel
blowout extender
salon price
$36.00
SRP
$24.0
20% off silken up dry conditioner and perk up dry
salon value
$48.00
code
12185
savings
$12.00
salon price
$19.20
salon value
$24.00
savings
$4.80
Assorted Sport Band Bundle
Salon Cost:
$90.00
Code:
Bundle includes:
26002
prime time
Maribela
● Complimentary Display with education “how to wear”
sketches and video link.
The wizard will not only cut down o
● Bundle pieces are pre-packed &
cannot
dry
time,be
butcustomized.
will protect against the
buy 1, receive 1 new rope bag free
nutrient-packed formula is weightles
creating a perfect foundation for all
and textures.
Bundle includes:
salon value
$82.00
savings
$22.00
SRP
$100.00
code
11845
12 pieces of assorted sports band styles Ariana and Maribela
SAVE 25%
SAVE 27%
$60.00
n
and receive
free tester
● 12 pieces of assorted
sports1 band
styles Ariana and
new
salon price
Assorted
$38.4
Sports
Ban
code
10753
Bundle
SRP
SAVE 20%
SAVE 38%
2 nourishing mask 500 mL
$34.38
$60.00
SAVE 25%
SAVE 27%
2 hydrate conditioner 1 L
salon price
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Bundle pieces are pre-packed, and cannot be customized.
SAVE 33%
savings
Bundle pieces are pre-packed, and cannot be customized.
salon price
$36.00
SRP
$24.0
salon value
$48.00
code
12185
savings
$12.00
Assorted
Sports Band
Bundle
“Style and Fasten:
A new exclusive
self securing hair jewelry
Salon Cost:
$90.00
Code:
26002
“Style and Fasten”
self securing hair jewelry.
See your Salon Consultant for details.
9
A NEW FORMULA FOR SUPER CURLY HAIR!
NO-POO & ONE CONDITION
TM
DECADENCE
MORE MOISTURE. MORE STRENGTH.
TREAT YOUR CURLS TO THE GOOD LIFE.
Our new ultra moisturizing cleanser & conditioner is made
with nourishing chufa milk and strengthening quinoa protein.
This creamy duo drenches curly and super curly hair in all of
the moisture it needs to look amazing every day.
No-Poo Decadence:
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and 1 One Condition
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BUY ONE, GET OB
$6
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INSTANT RELIEF
IF YOUR CLIENTS SHOWER IN WATER, THEY NEED A MALIBU MAKEOVER
!
®
According to a U.S. Geological Survey by the Water Quality Association, 85% of the nation is shampooing in Hard Water, which is packed with tiny mineral rocks
that latch onto hair like a magnet. These Hard Water Minerals lurking in your clients’ shower water could be wreaking havoc on your signature in-salon services!
®
Luckily, the Malibu MakeOver
gently, yet effectively, removes the build-up to prepare for your stellar service and reveal gorgeously flowing hair straight out of
a commercial!
You’re just 2 Steps Away from Your Clients’ Best Hair Ever
with the In-Salon Malibu MakeOver® Service:
SALON OFFER:
$36
ƒ Brighter Blondes
ƒ Hard Water Buildup Removed
ƒ Free-Flowing Hair
ƒ Stress-Free Corrective Color
ƒ More Vibrant Hues
ƒ Better Body and Bounce
ƒ Damage Repaired
ƒ Swimmers’ Solution
ƒ Longer-Lasting Color
ƒ Softness Restored
ƒ Hidden Highlights Revealed PROMOTIONS
ƒ Shimmering Shine
AVAILABLE
ƒ Receptive to Chemical Services ƒ Dry Scalp Relief
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09/01/2015
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Open Stock Value $39.85
#99080
$45
$
Reg $54
INDCLUDES: 1 Crystal Gel Wellness Remedy (Packet),
1 Miracle Repair Reconstructor (Packet)
®
PLUS: Malibu MakeOver
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BOX OF 12
BOX
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#995909
BUY ONE, GET ONE FREE
- 08/31/2015
PROMOTIONS
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0
Scalp Therapy Wellness Remedy
(Box of 12) PROMOTIONS AVAILABLE 08/01/2015
MEN’S DEPARTMENT
INSTANT RELIEF
$27
Reg $54
Soothe dry scalp with the
Scalp Therapy Wellness Remedy
which works by gently, yet effectively,
removing hard water mineral build-up that can exacerbate the symptoms of existing scalp conditions. This
wellness approach features our patented, freshly-activated crystallized vitamin complex that is formulated
without harsh chemicals or medications for a nature-inspired solution. Your scalp will thank you.
TESTIMONIAL
“My husband and I have tried products prescribed by a dermatologist, over the counter products and home remedies
for dermatitis. We found minimal relief until my hair stylist recommended
Scalp Therapy
the Wellness Remedy.
It
worked like magic!” - Jean T. Portland, OR
#95935
SCALPMASTER
LATHER TIME HOT LATHER MACHINE
PROMOTIONS AVAILABLE 09/01/2015 - 09/30/2015 WHILE SUPPLIES LAST
Buy 6 No-Poo Decadence (12oz) and 6 One
Condition Decadence (12oz), receive 1 NoPoo Decadence (32oz) and 1 One Condition
Decadence (32oz) FREE
www.MalibuC.com/Prof
1.800.622.7332
• Professional Hot Lather Machine
• Push Button for Easy Dispensing
• Extra Large Soap Cup
• Long Lasting DC Motor
• Includes: Non-Slip Safety Pad,
Cleaning Brush & 1- 8 oz. Liquid Shave Cream
Liquid Shave Cream
Machine Cleaner
DEVADRYER & DEVAFUSER
MEN’S
GROOMING
Lucky Tiger looks to provide men with the best
products every time, believes that a man can do
anything with the right look.
The new and improved DevaDryer has
many upgraded features and our patented
DevaFuser delivers 360-degree airflow to
enhance natural curls or waves
The Vintage-Inspired Gift Tin includes:
• Face wash
• Liquid cream shave
• After shave
• Face Tonic
• Moisturizer
11
MUST HAVE TOOLS
M2
Blade: Custom
Handle: Offset
Tension: Flat Screw
Size: 5.0”, 5.5”, 6.0”
Material: Stainless Steel
LIFETIME WARRANTY
M2 Series
TS40
Blade: 40 Teeth
Handle: Offset
Tension: Flat Screw
Material: Stainless Steel
INCLUDES: Case, Razor and Care Kit
M2 5.0”
M2 5.5”
M2 6.0”
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14
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EDUCATIONAL CORNER
GOLDWELL HAIRCOLOR
TIME
ROCH
BUF
Foundations 1 & 2 Colorance and Topchic
9:30-12:30
1:30-4:30
9/14
Foundations 3 Blonde and Highlights
9:30-12:30
9/28
Foundations 4 Elumen
9:30-12:30
Hair Painting: Brush Up Your Techniques
9:30-12:30
9/14
Corrective Color
1:30-4:30
9/14
SYR
ALB
BING
9/28
9/14
9/28
CUTTING & STYLING
KMS California: All About The Finish
9:30-12:30
9/21
KMS California: FreeStyle- Styling & Upstyling- Hands-On
1:30-4:30
KMS California: Jam Fest Hands-On Cutting
Featuring: Ashley Morgan
amika: Master Braiding
9:30-12:30
1:30-4:30
9:30-12:30
1:30-4:30
9/28
1:30-4:30
9/21
Surface Polished Punk- Hands-On Cutting
9/21
9/14
SKIN CARE
Control Corrective: The Strategies and Target
Treatments for Menopausal Skin
Control Corrective: Why Become a Control Freak
Featuring: Antonia Baca
9:30-12:30
10/5
10:00-4:00
9/14
Plantogen: Manuka Honey and Bee Venum Therapy
10:00-1:00
9/13 (Sunday)
Plantogen: Manuka Honey and Bee Venum Therapy
10:00-4:00
10/26
Essie: Gel-Demo
9:30-12:30
9/28
Essie: The Art of Sales
1:30-4:30
9/28
9:30-12:30
9/28
10/5
9/14
10/19
1:30-4:30
9/28
10/5
9/14
10/19
BARBETORIUM
Barbetorium: Gentlemen’s Grooming- Men’s Cutting Tools
and Techniques 101 Featuring: Jes Sutton
Barbetorium: Gentlemen’s Grooming- Advanced Men’s
Cutting and Styling Featuring: Jes Sutton
?
STUDIOS:
WHY DO
CONTINUING
EDUCATION?
ROCHESTER:
BUFFALO:
SYRACUSE:
ALBANY:
BINGHAMTON:
I find that a lot of people in the Cosmetology world become very
complacent. Continuing Education is a great way to break that feeling.
You can improve upon your skills or learn new ones, while building
more confidence. This can increase your marketability and help you
attract a broader or more refined clientel. Not only will you expand your
knowledge but you will also enjoy the benefits of building a stronger list
of guests while increasing your income. It is a very competitive world
out there, how will you set yourself apart from the rest?
CONTINUING EDUCATION.
Mary Firlit-Baldasty, Goldwell New York Artistic Director
2117 Brighton Henrietta Town Line Rd. 6850 Main Street 628 S. Main St. Peter’s Plaza 1545 Central Ave. 3660 George F. Highway Rochester, NY 14623
Williamsville, NY 14221
N. Syracuse, NY 13212
Albany, NY 12205
Endwell, NY 13760
(585) 424-4110
(716) 565-1760
(315) 214-0366
(518) 456-7994
(607) 834-7218
15
Trend Zoom ’15
PACKAGE
COST
OVERVIEW
MAX
PACKAGE 1
$50 Cash
$75 BBF
Goldwell New York Sunday Only = 1 Day Ticket
Sunday- Complete Trade Show includes Main Stage and admission to Lava Nightclub
TZ1
1000
PACKAGE 2
Ticket to
Trend Zoom ’15
Goldwell New York Sunday Only = 1 Day Ticket
Wayne Grund- Inspired by Surface Sunday 10:00 - 11:00
TZ2
300
PACKAGE 3
$225 Cash
$275 BBF
Trade Show and Hands-On Rotation (Goldwell, KMS, DevaCurl) = 2 Day Ticket
Sunday- Complete Trade Show includes Main Stage and admission to Lava Nightclub
Monday- 3 - 90minute rotations of Goldwell, KMS, DevaCurl
TZ3
90
PACKAGE 4
$225 Cash
$275 BBF
Trade Show and Hands-On Rotation (Goldwell, Surface, amika:) = 2 Day Ticket
Sunday- Complete Trade Show includes Main Stage and admission to Lava Nightclub
Monday- 3 - 90minute rotations of Goldwell, Surface, amika:
TZ4
90
SOLD OUT
PACKAGE 5
$200 Cash
$250 BBF
Trade Show & Creative Color Lab w/ Mary Firlit-Baldasty = 2 Day Ticket
Sunday- Complete Trade Show includes Main Stage and admission to Lava Nightclub
Monday- Creative Color Lab w/ Mary: Push the boundaries of haircolor – Part Theory, Part Consultation,
Part Experimental, Part Hands-on, All Creative!
TZ5
20
PACKAGE 6
$150 Cash
$200 BBF
Trade Show & Goldwell “Upgrade Menu” featuring Jeff South & Dale Jinks = 2 Day Ticket
Sunday- Complete Trade Show includes Main Stage and admission to Lava Nightclub
Monday- Goldwell “Upgrade Menu” / Upgrade your Revenue by up to 10K per stylist! SPECIAL PROGRAM FOR
SALON OWNERS & MANAGERS ONLY. Featuring Jeff South, Dale Jinks & Ryan Temming
TZ6
30
PACKAGE 7
$175 Cash
$225 BBF
Trade Show and BaBylissPro Clipper Cutting Program = 2 Day Ticket
Sunday- Complete Trade Show includes Main Stage and admission to Lava Nightclub
Monday- Clipper cutting program with BaBylissPro Design Team AM Demo / PM Hands-on
TZ7
20
PACKAGE 8
$175 Cash
$225 BBF
Trade Show and Barbetorium = 2 Day Ticket
Sunday- Complete Trade Show includes Main Stage and admission to Lava Nightclub
Monday- Business Branding in the AM Hands-on cutting in the PM
TZ8
20
PACKAGE 9
$100 Cash
$150 BBF
Trade Show & Pure Extensions = 2 Day Ticket
Sunday- Complete Trade Show includes Main Stage and admission to Lava Nightclub
Monday- Learn to combine Pure Radicals with Express Wefts to create fantasy effects with ease. Demo only.
TZ9
10
PACKAGE 10
$150 Cash
$200 BBF
1,000 Surface
Rewards Points
Trade Show and Surface New Beginning Day 1 = 2 Day Ticket
Sunday- Complete Trade Show includes Main Stage and admission to Lava Nightclub
Monday- Surface New Beginnings Day 1 = Trend Release and business
TZ10
120
PACKAGE 11
$225 Cash
$275 BBF
5,000 Surface
Rewards Points
Surface New Beginnings Symposium = 2 Day Ticket
Monday- Surface New Beginnings Day 1 = Trend Release and business
Tuesday- Surface New Beginnings Day 2 = Core Cutting Hands-on
TZ11
N/A
PACKAGE 12
$275 Cash
$325 BBF
5,000 Surface
Rewards Points
Trade Show & Surface New Beginnings Complete = 3 Day Ticket
Sunday- Complete Trade Show includes Main Stage and admission to Lava Nightclub
Monday- Surface New Beginnings Day 1 = Trend Release and business
Tuesday- Surface New Beginnings Day 2 = Core Cutting Hands-on
TZ12
N/A
PACKAGE 13
$100 Cash
$150 BBF
1,000 Surface
Rewards Points
1 DAY PACKAGE = Surface New Beginnings Day 1
Monday- Surface New Beginnings = Trend Release and business
SPECIAL SALON GROUP OFFER: Buy 3, Get 1 FREE
TZ13
150
PACKAGE 14
$175 Cash
$225 BBF
4,000 Surface
Rewards Points
TZ14
45
1 DAY PACKAGE = Surface New Beginnings Day 2
Tuesday- Surface New Beginnings Day 2 = Core Cutting Hands-on
TICKETS: See your Goldwell Salon Consultant, Goldwell Store Associate or call Lori Freier
at: (585) 424-4110 or (800) 727-4110, email at lfreier@goldwellny.com or go to TrendZoomNY.com
“Like” us on facebook and stay up to date on the count down to the show!
DISCLAIMER:
For Overnight Accommodations call Turning Stone Resort & Casino at 800-771-7711 ask for the
Goldwell New York Rate and don’t delay, room rate expires October 1, 2015.
PLEASE NOTE:
SUNDAY & MONDAY TICKET INCLUDES LUNCH!
16
CODE
www.TrendZoomNY.com
Payment in full is required
to guarantee package.
All Hands-on classes
require a stylist working bag.
Details to follow.