City Enforced Merchant Display Guides

 Issue: # 17
March 2014
2014 Premier
Corporate Members
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The Healdsburg Chamber and the City of Healdsburg are providing these table tents to restaurants and lodging
properties to help remind everyone of the importance of conserving water, not only for us, but also for our economy
and our environment. Designed by Kim Dow from DowHouse, the tents are available free of charge to Healdsburg
businesses. For further information please call 433­6935.
The Healdsburg Chamber of Commerce is pleased to present Healdsburg District Hospital CEO Nancy Schmid as
our featured speaker at Business News and Views.
Check us out on
Thursday March 13, 2014 11:30 am­1:00 pm
Krug Center at the Best Western Plus­ Dry Creek Inn 198 Dry Creek Road Healdsburg, CA 95448 Please join us for business networking and lunch catered by Costeaux French Bakery Café. Registration is available online! Seating is limited, so please register early.
Thank you to our sponsors!
City Enforced Merchant Display Guides
These are the City of Healdsburg's adopted guidelines for signage and outdoor display. Please read them. If you
have any questions they should be addressed to the Planning and Building Department at 431­3346. Downtown Outdoor Display Guidelines
Portable Sign, Temporary Sign, and Menu Board Display Guidelines
Both guides can be found at http://www.healdsburg.com/chamber/business­referrals­resources.asp.
BUSINESS BUILDER WORKSHOPS Are Back!
"The Business Builder Workshops helped me with topic content but also helped me feel more like a member of the
Healdsburg Business Community." ­Kathleen Young of Young & Kelley Wines
It's TIME to get your Facebook Game ON!
Tuesday, March 25, 2014 8:45 to 11:00 am
$35, chamber members
$45, non­chamber members
Click here to register online!
Join instructor Kerry Rego to enhance your Facebook campaign. In this 2 hour workshop you will learn how to:
Engage with your customers
Provide great customer service
Use the latest time management tools & techniques
Decipher FB analytics
Create FB advertising campaigns
Designed specifically for Healdsburg tourism focused businesses, this workshop will teach you how to team up and
leverage the power of the Healdsburg FB presence mutually increasing visibility & conversations. You will leave this
workshop with a new bag of tricks to ramp up your FB game.
Kerry Rego is a social media trainer, technology
consultant, author, and speaker working with individuals,
businesses, government, and non­profits. She educates
people, implements tools, and trains staff on new media
tools. Kerry is the County of Sonoma social media staff
trainer, Santa Rosa Junior College Community Education
instructor, Sonoma State University Extended Education
instructor, a North Bay Business Journal columnist, and a
Vistage speaker. Kerry is the recipient of the North Bay Business Journal's
2011 "Forty Under 40 Award" and the author of What You
Don't Know About Social Media CAN Hurt You: Take
Control of Your Online Reputation. Anniversaries, New & Renewing Members
Welcome to our newest members Geyser Peak Winery
Please Make it a point to say "
hello" to these folks!
Healdsburg High School Academic Internship Program
Healdsburg Prune Packers Baseball Club Looking Glass
The Taste of Tea
Framing Arts
our "Bucks for Luck" sponsor
Congratulations to our FEBRUARY membership anniversaries!
31 Years ­ Madrona Manor
31 Year ­ Haydon Street Inn
28 Years ­ Plaza Gourmet
16 to 20 Years
American Cancer Society
George Petersen Insurance Agency Hair Artistry by Gabrielle
AltaPacific Bank
Fusion Technology Solutions. LLC
American Legion Stotyome Post 111
Virginia Carol
Lavish Theaters Corp.
K R Catering
11 to 15 Years
Erickson Fine Art Gallery
Russian River Rose Company
Rodney Strong Vineyards
Image Tree Service
Star Staffing
Yasuko
1 to 5 Years
Hudson Street Wineries
Alan Bartl Photography
Mutt Lynch Winery
Pine Tree Preschool
Geared for Growing
North Coast Score Chapter 450
Everywear
Galleon Electric
Republic Services
Myra Hoefer Design
Alioto's Healdsburger
DowHouse
Interior Design Source
ReHealdsburg
Left Coast Marketing
Sonoma Passport
Merrill Lynch 6 to 10 Years
Family Wineries Dry Creek Cooperative
GHD, Inc.
Dry Creek Cottage
Dry Creek Villa
Reverend Michael LeBlanc
Discovery Office Systems
Riverwood Lodge
Northwoods Lodge
The Healdsburg School
Mill Street Antiques Thank you for your many years of dedication
to the Healdsburg Chamber of Commerce and for your contribution to the local economy.
Member Spotlight
The Honor Mansion, A Wine Country Resort
Multiple Honors in the 2014 TripAdvisor Travelers' Choice® Awards for Hotels
Healdsburg, California ­ The Honor Mansion, A Wine Country Resort, announced today its selection as the best hotel
for Romance #1 in the United States by TripAdvisor in its 2014 Travelers' Choice® awards. The Honor Mansion also
was honored as #11 best hotel for Romance in the world, and was chosen as a top five hotel in the United States for
both the Small Hotels (#2) and Luxury Hotels (#3) categories.
In this 12th year of the awards, the world's most outstanding properties were identified in the categories of Top
Hotels, Bargain, B&Bs and Inns, Family, Luxury, Romance, and Small Hotels in the United States and in the world.
Unlike any other hotel honors, TripAdvisor Travelers' Choice winners are based on millions of valuable reviews and
opinions from real travelers around the world.
"We're excited to recognize the world's best properties, based on the opinions of those who know them best ­ the
millions of travelers around the globe who come to TripAdvisor to share their experiences," said Barbara Messing,
chief marketing officer for TripAdvisor. "For those seeking inspiration for their 2014 travel planning, this list of
spectacular accommodations that received 2014 Travelers' Choice awards is a perfect place to start."
The innkeepers at The Honor Mansion are thrilled and grateful for these recent accolades. "We are truly humbled
and honored by these recognitions from TripAdvisor. However, most important, we are thankful that our guests
voted and acknowledge the passion we have for serving them and sharing a little piece of our 'heaven on earth'," said
Steve and Cathi Fowler, owners of the Honor Mansion, A Wine Country Resort.
For reviews on the The Honor Mansion, go to http://www.tripadvisor.com/Hotel_Review­g32482­d113721­Reviews­
Honor_Mansion_A_Wine_Country_Resort­Healdsburg_Sonoma_County_California.html. To see the full list of 2014
Travelers' Choice winners, go to www.tripadvisor.com/TravelersChoice. How Geyser Peak Winery is Innovating with Print to Boost DTC Sales
There are lots of NEW changes at Geyser Peak Winery and to help them retain their loyal wine club members and
grow heir direct to consumer business (DTC) they have partnered with Wine Country Lifestyle Magazine to create a
customized marketing communication piece. The results have exceeded the expectation of Consumer Direct
Sales Director, Tanya Seibold, not only from a club member retention perspective but they have also boosted wine
club sales (reorders) as compared to last year. Moreover, to date they have recouped a good portion of their
investment into Wine Country Lifestyle Magazine and their wine club members are demanding more. READ MORE...
With this innovative communication vehicle, Geyser Peak Winery has combined their standard wine tasting notes for
each of the club shipment wines as well as their recommended wine & food pairings and recipes. There is also a
center Feature Section highlighting their different tastings and future club events. You can view their custom
magazine here.
Healdsburg High Internship at the Chamber
The Healdsburg Chamber of Commerce & Visitors Bureau had the great pleasure to work with two very bright young
ladies from the Healdsburg High School; Ana Drake­Trippe and Jordan Whitemore. During their internship, Ana and
Jordan completed a Family Fun Guide that is now available for Healdsburg tourists in the Visitors Center. Ana and
Jordan were also successful in outreaching to bicycle clubs in California and inviting them to the Healdsburg Harvest
Century Bicycle Tour.
Family Fun Guide!
28th Annual Healdsburg Harvest Century Bicycle Tour
The 28th Annual Harvest Century Bike Tour is scheduled
for July 19, 2014. Online registration is now open at
www.healdsburg.com/biketour. Early registration for
individuals is $75.00 until May 19. Early registration for
teams of 10+ is $65.00 per person until May 19. After
May 19 registration increases to $85.00 per person and
$75.00 per person on a team. Bike Jerseys are once
again available ordered in advance. The Harvest Century
is the largest fund raiser for the Chamber so please
remind your cycling friends about this great event. Saturday, July 19, 2014
Thank you to this year's Bicycle Tour Sponsors
Interested in becoming a sponsor for the Healdsburg Harvest Century? Click here for a sponsorship form.
Ambassador Spotlight
Ken Cyphers
Attorney at Healdsburg law firm of Welty Welty, P.C.
Practice areas: Wills & Trusts, Real Estate law,
Business law and Bankruptcy
Chose to practice of law because I like to help people
solve and avoid problems
Graduated from State University of New York at Albany
Obtained my law degree from St. John's University School of Law in NYC Licensed in California, New York and Connecticut
Previously worked as an attorney at Perry, Johnson, Anderson Miller & Moskowitz, LLP in Santa Rosa
Also worked as Development Coordinator for Orrin Thiessen on the Town Green Village project in Windsor
Former Town of Windsor Planning Commission
Licensed Real Estate Broker
Currently serving on Board of Directors for the Santa Rosa Parks Foundation
I live in Healdsburg and am married to Healdsburg attorney, Julie Cyphers and have two children, Alexander and
Carter.
Enjoys golf, snowboarding, sailing and cycling
I joined ambassador program to get to know the local businesses and help promote Healdsburg.
Although born and raised in New York, I have completely lost my NY accent. However, sometimes the NY accent
slips out during conversation, particularly when I am mad. Advertising Opportunities The Healdsburg Visitor Center located at 217 Healdsburg Avenue is open 7 days a week from 10:00am to 4:00pm
assisting both tourist and locals with concierge­style service. The center averages over 1,000 walk­in visitors, plus a
plethora of phone and email inquires opening the front door of Healdsburg for travelers from around the world. With
Healdsburg.com as our domain, we maintain the most robust online directory of Healdsburg businesses, events, and
area information to assist inquiries in finding our member businesses with between 11,000 to 20,000 website hits
each month.
Here are a few ways you can maximize this exposure through our new online and digital advertising opportunities:
Newsletter Advertising ­ $50/mo, to list of over 1,400 subscribers
Digital Display Screen in Visitor Center ­ $100/mo, over 5,000 impresses/mo
Website Banner Ads ­ ranging from $500 to $1,000/year
Enhanced Online Directory listing with priority listing & photo enhancements $348/year
For more information download advertising sales sheet.
More Ways to Get Your Business Noticed Digital Signage in the Visitor Center for less than 2 cents per impression,...now that makes
sense!
Thousands of visitors from around the globe start their tour of the
wine country at the Healdsburg Visitors Center. The digital signage display located in the Visitor Center which is
the front door to Healdsburg and Sonoma County wine country.
Your digital poster signs will be displayed 24/7 over 5,000
impressions per month for less than 2 cents per impression. Digital signage is the most cost­effective and green way to
capture the attention of visitors and drive them to your business.
Download information and application.
To learn more contact Jennifer@healdsburg.com.
Chamber Events
Business After Hours
When: March 19 Time: 5­7PM
Where: Healdsburg Shed
25 North Street
Healdsburg, 95448
Dear Healdsburg Chamber of Commerce Member,
We of the Healdsburg Farming Community invite you to celebrate with us the rich growing
tradition and promising food future of our region. Co­hosted by Cindy Daniel and Doug Lipton of
Healdsburg Shed, and the Board of Directors and farmer members of the Healdsburg Certified
Farmers Market, we bring you an evening of tastes, tidbits, tales and talent.
Meet your green­thumbed and muddy­booted neighbors who are the poster children of local
farming. Enjoy the abundance, artful and artisanal offerings of Shed, Healdsburg's grange­
inspired gathering place for growers and grazers. Learn how Healdsburg has progressed
beyond the "Buckle of the Prune Belt".
"Food and Wine" starts with Food. Come share with us. At The Shed, Wednesday March 19
from 5:00 to 7:00.
Sincerely,
Healdsburg Shed & Healdsburg Farmers' Market
What's all the [ HYPE ] Healdsburg Young Professionals & Entrepreneurs + Chamber Mixer Membership Fees
Healdsburg Chamber of Commerce Members: Annual
$25.00 for Business
Per Mixer:
$10.00 for any employee
Non Chamber Member Annual
$75.00
Per Mixer:
$10.00 for any employee
Visit HYPE Facebook page
Got questions? Email us at
healdsburgyoungpros@gmail.com Volunteer Spotlight
Savor Healdsburg Food Tour Volunteer Outing
Thank you Tammy!
If you are looking to further your career in wine and hospitality, check out these Sonoma State University certificates,
classes, and programs.
Wine Business Institute, http://www.ssuexed.com/programs.php?sem=1&year=2014&id=178
Tasting Room Management, http://www.sonoma.edu/exed/wine/
Hospitably & Tourism, http://www.sonoma.edu/exed/htp/
The Healdsburg Chamber of Commerce encourages and promotes a positive, balanced, vital economy and preserve
those unique qualities that are good for business and make Healdsburg a special place in which to visit, live and
work. We strive to grow the local economy, promote our community and serve as an advocate for our business
members. Sincerely,
Healdsburg Chamber of Commerce & Visitors Bureau
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