ProVida - MetLife

Transcription

ProVida - MetLife

ProVida
®
Visual Guidelines
Version 1, October, 2013. Current
ProVida Visual Guidelines
Contents
Section 1: The Brand
Introduction......................................................... 1
The Brand Center................................................ 2
Writing Principles................................................ 3
Section 2: Basic Design Elements
Introduction......................................................... 5
Basic Design Elements........................................ 6
Logo..................................................................... 7
Logo Prohibitions................................................ 8
Identity Band....................................................... 9
Signature/Slug.................................................. 11
Color................................................................... 12
Typography........................................................ 13
Photography...................................................... 15
Snoopy............................................................... 18
Graphic Grid...................................................... 21
Section 3: Application
Introduction....................................................... 22
Brochures and Collateral.................................. 23
Co-branding....................................................... 26
Business Cards................................................... 27
Letterhead......................................................... 28
Forms................................................................. 29
Envelopes.......................................................... 30
Signage.............................................................. 31
PowerPoint........................................................ 32
E-mail................................................................. 33
The Brand:
Introduction
MetLife values our reputation as being financially
strong, trustworthy and easy to do business with.
Here, in the ProVida Visual Guidelines, you’ll find
how we’ll make our communications consistently
look, sound and feel like a MetLife company.
ProVida is the MetLife mark in use by our pensions
business in Chile. These guidelines for using
ProVida are aligned with the MetLife enterprise
identity standards. This ensures that no matter
which MetLife brand name is being used from our
brand architecture (MetLife, MetLife Alico, MetLife
Amplico, Metropolitan Life, ProVida), we will convey
a consistent look, feel and tone to all materials
developed.
This document gives guidance on the core parts
of our marketing and communications activities. If
you have any questions, or feel you need additional
advice or guidance, please contact the Global Brand
and Marketing department.
http://www.metlife.com/brandcenter
The Brand:
The Brand Center
The MetLife Brand Center is where you find—in
great detail—how to design your communications
to reflect the look, the sound and the MetLife
personality of being caring, inventive, motivating,
optimistic, professional and dependable across all
media. The Brand Center offers downloads of:
•Our Logos
• Guidelines and Standards
•Brand Application Examples
• Peanuts Usage Guidelines and Artwork
Note: The ProVida logos are available for download
in multiple formats on the MetLife Brand Center. The
following naming convention describes the logo:
1
2
3
ProVida _color space .file type
1. ProVida logo as distinct from the MetLife logo
2. color space;
- 0K = white or knock out
- K = black
- 4C = blue from a CMYK process color build
(for desktop or offset printing)
- RGB = blue from a red/green/blue build
(for web or video)
- 285 = Spot PMS 285 blue
(for offset printing)
3. fi
le type; either a vector as an ‘.ai’ or ‘.eps’ (scalable)
or a raster as a ‘.jpg’ or ‘.png’ (not scalable)
2
We make sure that the benefits
of a product or offering are clear
to the customer.
While we are financial experts, our
customers may not be. Therefore,
we do not use jargon. Clear
language helps create trust.
We are optimistic, offering
solutions, not problems. We do not
use scare tactics.
The Brand:
Writing Principles
Together, graphics and copy help communicate that
ProVida is caring, inventive, motivating, optimistic,
professional and dependable. The words we use
are as important as the way we look. Given that we
speak in many languages and to various cultures,
we, as a global brand, must be sensitive to the
differences across the many societies in which we do
business. But wherever we do business, ProVida is
clear, consistent and correct.
•We make sure that the benefits of a product or
offering are clear to the customer.
•While we are financial experts, our customers
may not be. Therefore, we do not use jargon.
Clear language helps create trust.
•We are optimistic, offering solutions, not
problems. We do not use scare tactics.
Of course, different situations will demand different
types of language. Think about who you are talking
to in each piece of communication. Your message
should focus on the specific need of the audience.
A good way to test copy is to read it aloud. Does
it flow easily as you speak it? It should be friendly,
informative, clever and well-organized.
3
The Brand:
Writing Principles
Make it easy for the customer to:
Scan
Understand
Act
Customers need to know right away why they
received a communication.
Customers need to understand their benefits and
how to use them.
Customers need to know what to do next.
We do this by:
We do this by:
We do this by:
• Prioritizing the key message
• Structuring information in a logical order
• Writing how a customer would speak
• Providing a clear call to action
• Finding the appropriate tone
• Emphasizing the right information
• Using clear and intuitive headings and subheadings
• Defining and explaining complicated terms and
concepts
• Providing clear contact information
• Supporting messages with charts, tables and
infographics
• Using visual cues such as the action icon
• Anticipating questions and proactively addressing
any issues
These writing principles are abridged from a more
expansive guideline that is specific to the writing and
organizing of content. These are included here as
foundation to the design principles.
Note: Guidelines on global brand voice, personality
and messaging are accessible on the MetLife Brand
Center.
4
The Basic Design Elements:
Introduction
The basic design elements are a simple set
of graphics, which are used to create all our
communications. Consistent application will
strengthen our global brand identity.
The Basic Design Elements
1x
Basic Elements
Here is a simple overview of the visual elements that
make the ProVida brand immediately recognizable.
Over the next few pages each of the elements are
explained individually.
Logo
8x
Identity Band
.5x
2.65 x
3.5 x
1x
Note: ProVida’s identity band guidelines were
established around picas as a unit of measure.
.5x
1x
1.5x
1.5x
1x
conversion:0p3 = (0.25 pica) = 1.0mm
0p6
= (0.50 pica) = 2.1mm
1p0 = (1.00 pica) = 4.2mm
1p6 = (1.50 pica) = 6.3mm
2p0 = (2.00 pica) = 8.5mm
Color Palette
8x
Typography
Frutiger Bold
Frutiger Roman
Frutiger Light
.5x
2.65 x
1p
1p6
2p
3.5 x
1x
.5x
1.5x
1.5x
Photography
Snoopy
Alisciamet experio restrumque
Alisciamet experio restrumque por andundae quiatiur
rempe lanis molorio officab orepedit fugitat quibusdam
aut volor abore nus sit adipicium nimus inctur, nim evenda
init audaerum et lab ipsandit, quatur, ut alitatur?
Graphic Grid
Qui quod qui as que asperum ut hit fugit officip ienisin
veriatus sit dolupta dolor reribusda nihit aut plat exped
ut reium que vellaborum volorum re, atistio nempor
aut quat aborporeped quam alitem harciam, sitati ditas
sita con eos si coribus, volupta dolupta dis dolorib
ustibus earchiciatLabo.
Alisciamet experio restrumque por andundae quiatiur rempe lanis
molorio officab orepedit fugitat quibusdam aut volor abore nus sit
adipicium nimus inctur, nim evenda init audaerum et lab ipsandit,
quatur, ut alitatur? Qui quod qui as que asperum ut hit fugit officip
ienisin veriatus sit dolupta dolor reribusda nihit aut plat exped ut reium
que vellaborum volorum re, atistio nempor aut quat aborporeped quam
alitem harciam, sitati ditas sita con eos si coribus, volupta dolupta dis
dolorib ustibus earchiciatLabo.
Alisciamet experio restrumque por andundae quiatiur rempe
lanis molorio officab orepedit fugitat quibusdam aut volor abore
nus sit adipicium nimus inctur, nim evenda init audaerum et lab
ipsandit, quatur, ut alitatur?
Accabo. Nienditin niet laborum quibusam facius, quiatus veribus sequasp
elitate nducimpore, ullore voluptatis modic tem quaestemqui reriatem
sus ditiatures estiatissit vent mo magniae soluptas ad ut od ut dipicid
que et pariati odi dis est labor mi, il id quam, saecaborem es dolorem
postrum cori num arupis experupti quis anditam sitatis everatus eum
escitas quatiorem et provid eium duciur adit.
Nienditin niet laborum quibusam facius, quiatus veribus sequasp elitate
nducimpore, ullore voluptatis modic tem quaestemqui reriatem sus
ditiatures estiatissit vent mo magniae soluptas ad ut od ut dipicid que et
pariati odi dis est labor mi, il id quam, saecaborem es dolorem postrum
cori num arupis experupti quis anditam sitatis everatus eum escitas
quatiorem et provid eium duciur adit.
Alisciamet experio
restrumque por andundae
quiatiur rempe lanis
molorio officab orepedit
fugitat quibusdam aut
volor abore nus sit
adipicium nimus inctur,
nim evenda init audaerum
et lab ipsandit, quatur,
ut alitatur?
Alisciamet experio restrumque por andundae
quiatiur rempe lanis molorio officab orepedit
fugitat quibusdam aut volor abore nus sit
adipicium nimus inctur, nim evenda init
audaerum et lab ipsandit, quatur, ut alitatur?
Qui quod qui as que asperum ut hit fugit
officip ienisin veriatus sit dolupta dolor
reribusda nihit aut plat exped ut reium que
vellaborum volorum re, atistio nempor aut
quat aborporeped quam alitem harciam, sitati
ditas sita con eos si coribus, volupta dolupta dis
fugitat quibusdam aut ienisin veriatus
sit dolupta dolor reribusda nihit aut plat
exped ut reium que vellaborum volorum
re, atistio nempor aut quat aborporeped
quam alitem harciam, sitati ditas sita con
eos si coribus, volupta dolupta dis dolorib
ustibus earchiciat Labo.
vellaborum volorum re, atistio nempor aut quat
aborporeped quam alitem harciam.Alisciamet
experio restrumque por andundae quiatiur
rempe lanis molorio officab orepedit fugitat
quibusdam aut volor abore nus sit adipicium
nimus inctur, nim evenda init audaerum et lab
Alisciamet experio restrumque por
andundae quiatiur rempe lanis molorio
officab orepedit fugitat quibusdam aut
volor abore nus sit adipicium nimus inctur,
nim evenda init audaerum et lab ipsandit,
quatur, ut alitatur?
Nienditin niet laborum quibusam facius, quiatus
veribus sequasp elitate nducimpore, ullore
voluptatis modic tem quaestemqui reriatem sus
ditiatures estiatissit vent mo magniae soluptas
ad ut od ut dipicid que et pariati odi dis est
labor mi, il id quam, saecaborem es dolorem
postrum cori num arupis experupti quis
anditam sitatis everatus eum escitas quatiorem
et provid eium duciur adit.
6
Logo
The ProVida name as expressed in the logo is
the single most important visual component in
establishing the brand presence. Our logo is a clear,
strong, timeless presentation of our name.
Clear Space
Using the appropriate amount of space around our
logo will help create a positive impression and impact.
A minimum amount of clear space must always
surround the ProVida logo, separating it from other
elements such as headlines, text or imagery.
Clear space
The protected area is equal to the cap height of the
ProVida “P” and is proportional to the size of the logo
being used.
Minimum size 1p3 pica
Minimum Size
Careful consideration should be given when
determining the size of the ProVida logo. When it is
too small it can be ineffective. The minimum size for
the logo should be 1p3 pica (5.3mm) for the height of
the “P” in ProVida.
This size should be applied to
only the smallest of applications
such as business cards where
space is at a premium.
Color
Color
The preferred color for the ProVida logo is Pantone
285. Acceptable alternatives are for the logo to be
reversed out in white or reproduced in black.
Do not use the logo in any other color.
PMS 285
CMYK
C = 89
M = 43
Y=0
K=0
RGB
R=0
G = 106
B = 182
Note: The ProVida logo should include the “SM”
service mark.
7
Logo Prohibitions
Specific Prohibitions
To maintain the integrity and clarity of our brand, do
not modify the ProVida mark in any way or associate
it with conflicting elements. At left are some examples
of executions that are prohibited.
Do Not:
• knock out the logo through images or any
color other than black or PMS 285
• confine the logo in any shape or box other
than the identity band
• outline the logo
• color the logo other than PMS 285,
Black or White
• use multiple colors
• use gradients
• alter the relationship of ProVida to MetLife
Una compañía
Una compañía
Una compañía
Una compañía
• use just the ProVida portion
• attempt to recreate the logo lock-up
Unacompañía
compañía
Una
8
Identity Band
Standard A4 Non-bleed for desktop printing
Identity Band
It is important for the identity band to maintain
consistent placement and proportions across
communications. The identity band is primarily used
on brochures, folders and other multipage documents.
It is preferred for use for single page communications
if content space allows for it. Where space does not
allow, see the standard for Signature/Slug on page 11.
1x
8x
.5x
2.65 x
3.5 x
1x
.5x
1x
1.5x
1.5x
The ProVida logo always appears on the left with
Snoopy on the right. The identity band can be used in
PMS 285 blue, black or as a transparent band.
1x
Standard A4 Full bleed
Snoopy’s size should be 3.5x the “P”. The white of
Snoopy’s feet should be aligned with the baseline of
the ProVida logo.
For desktop printing or electronic delivery
formats (i.e., PDF) shorten the identity band on
the left side by 1x.
8x
.5x
2.65 x
For a standard A4 brochure (with a portrait orientation),
the band height is 4p4 picas. The non-bleed gutter area
is equal to one “P” height.
3.5 x
1x
Note:
• The proportions of the ProVida band and elements
within it differ from the standard MetLife lock up.
• Use of Snoopy is recommended but optional.
.5x
1.5x
1.5x
9
Identity Band
Use the tables below to determine the appropriate
band size for other proportions. In all cases, to
establish the proper placement, the band should be
placed four band heights from the top of the page, as
shown on page 9.
Note: A poster’s structure is inverted to give emphasis
to the image area with the identity band and logo as
a signature.
ProVida’s identity band guidelines were established
around picas as a unit of measure.
conversion:0p3 = (0.25 pica) = 1.0mm
0p6
= (0.50 pica) = 2.1mm
1p0 = (1.00 pica) = 4.2mm
1p6 = (1.50 pica) = 6.3mm
2p0 = (2.00 pica) = 8.5mm
101mm x 228mm
(pocket brochure)
381mm x 381mm (poster)
210mm x 297mm (standard brochure)
Cover Size to Band Height Ratio
Portrait
Square
Landscape
Doc. Size
Band
Doc. Size
Doc. Size
(mm)
(picas) (mm)
(picas)(mm)
(picas)
76 x 127
3p
76 x 76
3p
127 x 76
3p
114 x 152
3p
101 x 101
3p
152 x 114
3p
127 x 178
3p4
127 x 127
3p4
178 x 127
3p4
101 x 228
3p4
152 x 152
3p4
228 x 101
3p4
152 x 228
4p
178 x 178
4p
228 x 152
4p
203 x 254
4p
203 x 203
4p
254 x 203
4p
A4 210 x 297
4p4
228 x 228
4p4
297 x 210
4p4
228 x 305
4p4
254 x 254
4p4
305 x 228
4p4
254 x 330
5p4
305 x 305
5p4
330 x 254
5p4
297 x 432
5p4
381 x 381
5p4
432 x 297
5p4
406 x 508
7p4
508 x 508
7p4
508 x 406
7p4
457 x 610
8p4
610 x 610
8p4
610 x 457
8p4
508 x 762
9p4
762 x 762
9p4
762 x 508
9p4
Band
Band
No identity band in this logo set should be shorter than 3p
10
Signature/Slug
Signature/Slug
This diagram reflects the recommended size,
weight and placement of the text for the back of an
A4 brochure. It is based around the variable x, which
represents the height of the ProVida “P” used on the
accompanying front cover.
Standard A4 Back Cover
Legal Copy:
Frutiger Roman 6/8
Legal Name: Frutiger Bold 9/12
Address: Frutiger Roman 9/12
1x
1.5x
PROJ-TRAC XXXXXXXXXX[0000]
© 2013 METLIFE, INC. L0000X0X0[exp0008]
PEANUTS © 2013 Peanuts Worldwide
AFP Provida S.A.
Agustinas 640
Santiago, Chile
www.provida.cl
2x
2x
2x
11
Color
The primary color palette for ProVida consists of white
and Pantone 285. At left are additional secondary
colors that are pre-approved for use.
Primary
PMS 285
White
C:89 M:43 Y:0 K:0
R:0 G:106 B:182
C:0 M:0 Y:0 K:0
R:255 G:255 B:255
PMS 152
PMS 7404
PMS 583
PMS 284
PMS 441
PMS 521
C:0 M:51 Y:100 K:1
R:237 G:125 B:19
C:0 M:9 Y:100 K:0
R:255 G:217 B:62
C:23 M:0 Y:100 K:17
R:161 G:174 B:20
C:55 M:19 Y:0 K:0
R:92 G:158 B:216
C:6 M:0 Y:7 K:9
R:209 G:219 B:210
C:27 M:47 Y:0 K:0
R:168 G:126 B:182
PMS 200
PMS 124
PMS 377
PMS 660
PMS 443
PMS 667
C:0 M:100 Y:63 K:12
R:197 G:14 B:53
C:0 M:28 Y:100 K:0
R:232 G:162 B:2
C:45 M:0 Y:100 K:24
R:103 G:145 B:32
C:90 M:57 Y:0 K:0
R:14 G:89 B:168
C:12 M:0 Y:12 K:30
R:150 G:165 B:156
C:52 M:49 Y:0 K:14
R:96 G:96 B:153
PMS 1807
PMS 146
PMS 562
PMS 647
PMS 5487
PMS 520
C:0 M:100 Y:96 K:28
R:163 G:14 B:21
C:0 M:43 Y:100 K:33
R:161 G:96 B:9
C:85 M:0 Y:50 K:31
R:0 G:115 B:98
C:100 M:56 Y:0 K:23
R:0 G:68 B:131
C:35 M:0 Y:16 K:54
R:72 G:104 B:104
C:64 M:100 Y:12 K:0
R:102 G:32 B:113
PMS 1817
PMS 463
PMS 3305
PMS 296
PMS 446
PMS 518
C:0 M:90 Y:100 K:66
R:90 G:15 B:0
C:30 M:56 Y:100 K:37
R:108 G:68 B:20
C:100 M:0 Y:61 K:61
R:0 G:69 B:54
C:100 M:46 Y:0 K:70
R:0 G:34 B:68
C:21 M:0 Y:23 K:75
R:60 G:72 B:64
C:70 M:100 Y:55 K:25
R:71 G:25 B:57
Secondary
Color
Always allow white space for balancing the page and
for ease of readability. Application of color should
be well considered, compliment photos and aid the
reader’s understanding of visual data. Using PMS 285,
and one additional color (as well as black) can create
a comfortable visual rhythm while adding too many
colors can create visual chaos. Using tints and shades
(adding white or black) of the secondary palette is
acceptable.
Note: PMS 200 (red) should be used sparingly as it
can overwhelm the page.
Samples
Business Category
Business Category
Lorem Ipsum
Main Headline
Main Headline
Subhead with more depth
Lorem Ipsum
plaget unam vertias
majorum.
“plaget unam vertias
majorum.”
plaget unam vertias
majorum.
2013
Lorem Ipsum
plaget unam vertias
majorum.
plaget unam vertias majorum.
Ci solorer epudipiducid eaquis doluptatur simenis nis mos et
fugiatis ipienis coraeperum ipiende dolum quaepra tiorit lis
volorem et pore sum eumquame vella est ut modit ipsandunto
cullendion re niatum erunt qui omni ut occus sa pelibus est,
offictiis aliquis inctatibust vel intiurecea nobitiore nit dolupisto
tendio? Ci solorer epudipiducid eaquis doluptatur simenis nis
mos et fugiatis ipienis coraeperum ipiende dolum quaepra
tiorit lis volorem et pore sum eumquame vella est ut modit
ipsandunto cullendion re niatum erunt qui omni ut occus sa
pelibus est, offictiis aliquis inctatibust vel intiurecea nobitiore
nit dolupisto tendio. Ci solorer epudipiducid eaquis doluptatur
simenis nis mos et fugiatis ipienis coraeperum ipiende dolum
quaepra tiorit lis volorem et pore sum eumquame vella est
ut modit ipsandunto cullendion re niatum erunt qui omni ut
occus sa pelibus est, offictiis aliquis inctatibust vel intiurecea
nobitiore nit dolupisto tendio.
plaget vertias.
Ci solorer epudipiducid eaquis doluptatur
simenis nis mos et fugiatis ipienis coraeperum
ipiende dolum quaepra tiorit lis volorem et
Ci solorer epudipiducid eaquis
doluptatur simenis nis mos et fugiatis
ipienis coraeperum ipiende dolum
quaepra tiorit lis volorem et pore
sum eumquame vella est ut modit
ipsandunto cullendion re niatum erunt
qui omni ut occus sa pelibus est,
offictiis aliquis inctatibust vel intiurecea
nobitiore nit dolupisto tendio?
nit dolupisto tendio.
pore sum eumquame. Ci solorer epudipiducid
eaquis doluptatur simenis nis mos et fugiatis
ipiende dolum quaepra tiorit lis volorem et pore
ipienis coraeperum ipiende dolum quaepra tiorit
sum eumquame vella est ut modit ipsandunto
lis volorem et pore sum eumquame. Ci solorer
cullendion re niatum erunt qui omni ut occus
epudipiducid eaquis doluptatur simenis nis mos
nit dolupisto tendio. Ci solorer epudipiducid eaquis doluptatur
simenis nis mos et fugiatis ipienis coraeperum ipiende dolum
quaepra tiorit lis volorem et pore sum eumquame vella est
ut modit ipsandunto cullendion re niatum erunt qui omni ut
occus sa pelibus est, offictiis aliquis inctatibust vel intiurecea
nobitiore nit dolupisto tendio? Ci solorer epudipiducid eaquis
doluptatur simenis nis mos et fugiatis ipienis coraeperum
ipiende dolum quaepra tiorit lis volorem et pore sum. Ci solorer
epudipiducid eaquis doluptatur simenis nis mos et fugiatis
ipienis coraeperum ipiende dolum quaepra tiorit lis volorem et
pore sum eumquame vella est ut modit ipsandunto cullendion
re niatum erunt qui omni ut occus sa pelibus est, offictiis
aliquis inctatibust vel intiurecea nobitiore nit dolupisto tendio?
volorem et pore sum.
2013
sa pelibus est, offictiis aliquis inctatibust vel
et fugiatis ipienis coraeperum ipiende dolum
intiurecea nobitiore nit dolupisto tendio?
quaepra tiorit lis volorem et pore sum eumquame.
Ci solorer epudipiducid eaquis doluptatur simenis
nis mos et fugiatis ipienis coraeperum ipiende
ipiende dolum quaepra tiorit lis volorem et pore
dolum quaepra tiorit lis volorem et pore sum
sum eumquame.
eumquame.
12
Frutiger Family
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*( )”;:?
1234567890!@#$%^&*( )”;:?
1234567890!@#$%^&*( )”;:?
1234567890!@#$%^&*( )”;:?
Minion Family
1234567890!@#$%^&*( )”;:?
1234567890!@#$%^&*( )”;:?
1234567890!@#$%^&*( )”;:?
Typography
Preferred Standard
MetLife typefaces for branded print communications
(advertising and product collateral) are the Frutiger
and Minion families. Every effort should be made
to maintain brand consistency across all customer
touch-points using the preferred typefaces. It is
strongly recommended that vendors, business units
or individuals who regularly create professional
communications on our behalf aquire the proper
typefaces from the proper source.
Frutiger
Frutiger is a contemporary, approachable sans
serif typeface. It is flexible, as it is available in italic,
condensed and a variety of weights.
AQUIRE IT HERE: http://store1.adobe.com/cfusion/store/html/index.
cfm?store=OLS-US&event=displayFontPackage&code=1762
Minion
Minion is a classic serif typeface that complements
Frutiger. While Frutiger is approachable, Minion
suggests trust. Minion is available in italic and a variety
of weights. Like Frutiger, Minion is easy to read and
flexible.
AQUIRE IT HERE: http://store1.adobe.com/cfusion/store/html/index.
cfm?store=OLS-US&event=displayFontPackage&code=1719
Note: Many different providers offer typefaces with
the same name. They do not, however, have the same
characteristics and can cause serious font software
conflicts. Only use the fonts properly purchased from
Adobe.
13
Arial Family
1234567890!@#$%^&*( )”;:?
1234567890!@#$%^&*( )”;:?
1234567890!@#$%^&*( )”;:?
Times New Roman Family
1234567890!@#$%^&*( )”;:?
1234567890!@#$%^&*( )”;:?
1234567890!@#$%^&*( )”;:?
Typography
Minimum Standard
Arial and Times New Roman should be used for
desktop users and admin personnel who create
communications developed in e-mails and Microsoft
Office applications, and for whom acquiring Frutiger
and Minion is impractical. These fonts, while less
desirable than Frutiger or Minion, represent a
minimum standard that is not burdensome as they are
pre-installed on all PC and Mac computers.
Arial
Arial is a utilitarian sans serif typeface. When Frutiger
is not available it is acceptable to substitute it with
Arial.
Times New Roman
Times New Roman is a utilitarian serif typeface. When
Minion is not available it is acceptable to substitute it
with Times New Roman.
Note: When creating communications in Microsoft
Office or e-mail applications regardless of the font
you use, the display of that information will be
driven by the end users available fonts. Therefore, if
the communication is intended to be distributed for
reading and not for editing it is better to save and
send it as a PDF which will retain all its formatting
characteristics.
14
Photography
Photography
The MetLife image style is a particularly important way
of reflecting our personality. Keep the following in
mind while selecting imagery:
• Cover images should be light and bright with an
open, uncluttered feeling of space. Interesting crops
and dynamic angles reinforce a leading and agile
point of view. Be sure that the subject matter is
crisply in focus.
• The color and tonality of images used should
complement the attributes demonstrated by the
MetLife color palette. Natural lighting and colors are
best for demonstrating these attributes.
• Photography is the recommended imagery for
ProVida communications. However, it is important
to recognize that not all communications require the
use of imagery. Typography and color can also be
effectively used to convey core brand messages.
• Photographs of people can be very effective. As
we have demonstrated, however, it is not always
necessary to use the entire body or even the face of
an individual when suggesting the human aspect.
• When choosing photographs of people, look for
realistic interpretations of situations rather than
images that are posed or staged. Images should
connect and involve the viewers, and communicate
that ProVida understands its customers.
Note: The Image Library is a resource for images that
are pre-approved, royalty free, and on-brand. The
Image Library can be accessed by visiting the website
www.metlife.i-g.pl
15
Photography
Consumers
Dynamic lifestyle images are used when
communicating with our consumer audiences.
People are positive and optimistic, engaging in an
active lifestyle appropriate to specific products or
campaigns. Images should reflect your local market
where appropriate. Images should look real, not overly
posed or staged.
Agents, Brokers and Partners
Committed professional images are used when
communicating with our corporate audiences.
We show people reflecting our culture and
personality. They should appear practical, dedicated
and hardworking. People are captured in action and
wearing relaxed business attire. Images should reflect
your local market where appropriate. Images should
look real, not overly posed or staged.
Wealth Management
Seek to use bigger worldview images to depict
cityscapes shot from wide angles and to demonstrate
the broader global outlook of our business.
16
1.
2.
Photography
3.
When choosing photographs of people, look for
realistic interpretations of situations rather than
images that are posed or staged. Images should
connect and involve the viewers, and communicate
that ProVida understands its customers.
4.
6.
5.
7.
Do Not:
1. use cliché image concepts
2. depict overly risky or unrealistic behavior
3. depict overly negative outlooks
4. u
se images that don’t connect with the reader by
creating too much distance or lack of engagement
8.
9.
5. use very posed imagery
6. depict unrealistic situations
7. use illustration other than Peanuts.
8. use overly dark complex images
9. use trivial “global” concepts or illustration
17
Snoopy
Snoopy
Snoopy serves as an ambassador for MetLife, and
provides an approachable quality that is important to
the brand. The use of Snoopy in a prominent manner
sends a powerful and positive visual signal.
The pose shown here, Ambassador Snoopy, has
been selected as the corporate icon that is used
in combination with the ProVida logo (e.g., in the
identity band).
Snoopy may be used in other poses as an illustration
to convey specific messages, used alone or with the
other Peanuts characters. Please keep in mind that
Snoopy cannot interact with himself, therefore do
not use more than one Snoopy pose within the same
page or spread.
Ambassador Snoopy
Net Unrealized Appreciation
IRA
should you roll company stock into an IRA?
net unrealized
appreciation (NUA) strategy.
understanding the
Note: Only one iteration of the same character per
spread, including the cover. Notice how Ambassador
Snoopy is NOT present in the identity band since he is
featured in the primary art in the examples.
the steps your MetLife representative
will need
to take
1
The FIRsT sTep:
lump sum distribution
An Overview
Do you own company
stock in your company
retirement plans?
Many employers offer company stock as an investment
option in their qualified benefit plans. As a result, when
a large component of an employee’s 401(k) (or other
qualified plan) is made up of company stock that is
highly appreciated from the original cost basis, rolling
that stock into an IRA may not be the best course
of action. There is a strategy called Net Unrealized
Appreciation, under IRC 402(e) (4), which could help
you benefit from potential tax advantages.
What is Net Unrealized Appreciation?
2013
Calendar of
Events
As a simple definition, Net Unrealized Appreciation
(NUA) is the difference between the market value
of the shares at the time of distribution and their
corresponding cost basis. The NUA strategy allows you
to pay ordinary income taxes on the cost basis of the
shares at the time of distribution, and defer all tax on
the appreciation until the shares are actually sold. Then,
the Net Unrealized Appreciation is taxed at long-term
capital gains rates and any appreciation generated after
distribution is taxed at the applicable capital gains rate
based on the holding period. Clearly, this strategy works
best when the market value of the stock at distribution
is significantly higher than the average cost basis.
292586_L01.indd 1
Example 1
The lump sum distribution is the distribution or payment of the employee’s
entire account balance from all qualified plans of the same type sponsored
by the employer, which becomes payable:
a. On account of an employee’s (other than a self-employed individual)
separation from service
Do Not:
b. On account of death
c. After a self-employed individual has become disabled (as defined by
the tax law)
d. After attainment of age 59½
To employ the NUA strategy, employees with highly appreciated company
stock in their 401(k) or other qualified retirement plan will only qualify if all
of the assets are distributed within a calendar year. No balance can be left
(including all other investments) or the entire amount distributed becomes
2
taxable at ordinary income tax rates.
The seCONd sTep:
transfer the shares to a non-qualified account
The NUA strategy requires an employee to pay ordinary income tax on the cost
basis of company stock at the time of distribution. To do this, the shares must
be directly transferred from the employer plan to a taxable account. This is an
in-kind distribution of the shares, not cash to the employee. The other assets
and investments can be rolled income tax-deferred into an IRA.
• alter the color
of any Peanuts
artwork
• flip or change
the orientation
of any Peanuts
artwork
• alter the
linework of
any Peanuts
artwork
3
The ThIRd sTep:
pay long-term capital gains tax on the NUA at time of sale
After the shares are distributed and held in a non-qualified brokerage
account, a new holding period begins. At the time of sale, the net unrealized
appreciation is taxed as a long-term capital gain. Additional appreciation
above the NUA will be taxed as short- or long-term capital gains, depending
on how long the client held the shares following distribution from the plan.
12/1/09 12:05:29 AM
Example 2
18
2.5 x P minimum
Snoopy
Snoopy
The relationship of Peanuts characters to the ProVida
logo itself is extremely important. The pose shown
here, Ambassador Snoopy, is the only pose that is
used in combination with any ProVida logo (e.g.,
in the identity band). Using this pose in the context
of the identity band is the preferred relationship. The
attachment of Snoopy (and/or other character) to the
logo diminishes both brands.
When the identity band is not appropriate, the
minimum acceptable space between the logo and
Ambassador Snoopy is 2.5 times the “P” height of the
ProVida logo. Do not lock up any Peanuts characters
with the logo.
Do Not:
• create any direct interaction between any Peanuts character and the ProVida logo.
Art from Peanuts Art Bank cb_12c.ai
19
Snoopy
Standard A4 Back Cover
Legal Copy:
Frutiger Roman 6/8
PROJ-TRAC XXXXXXXXXX[0000]
© 2013 METLIFE, INC. L0000X0X0[exp0008]
AFP Provida S.A.
Agustinas 640
Santiago, Chile
www.provida.cl
Peanuts Copyright, Usage and Approval
MetLife companies use Snoopy through an agreement
with Peanuts Worldwide. Our agreement states that
all uses of Snoopy and Peanuts characters must be
approved in advance by Peanuts Worldwide. The
agreement also states that copyright credit must
always be assigned to Snoopy or any of the other
Peanuts characters. One of the three options featured
here must be used at all times. On large, two-sided
applications, such as brochures and pocket folders,
Snoopy should be used with the copyright notice,
“PEANUTS © [Year] Peanuts Worldwide,” included
elsewhere in the document (e.g., the back cover) and
must appear on one line.
On smaller applications or one-sided collateral, it is
acceptable to use Snoopy with a concise copyright
notice, “© [Year] Peanuts” or “© PNTS” in the least
obtrusive location on the piece in type 6 points or
smaller.
Note: All uses of Snoopy and other Peanuts
characters must be sourced from the Peanuts art bank
and submitted to MetLife Global Brand and Peanuts
Worldwide for approval.
On small applications it is acceptable to
use “© [Year] Peanuts”.
On extremely small applications it is
acceptable to use “© PNTS”.
For access to the art bank and more robust Peanuts
guidelines (i.e. Peanuts Tipsheet and Peanuts
Dimensional Shading Guidelines) visit the MetLife
Brand Center. www.metlife.com/brandcenter
20
Graphic Grid
Preferred Grid
Graphic Grid
Our marks, images and typography are contained in a
simple 5 x 5 grid framework based on the placement
of the identity band and the elements within it.
The 5 x 5 structure creates natural areas of alignment,
symmetrical and asymmetrical column combinations
as well as a visual center, should that be needed.
Alisciamet experio
restrumque por andundae
quiatiur rempe lanis
molorio officab orepedit
fugitat quibusdam aut
volor abore nus sit
adipicium nimus inctur,
nim evenda init audaerum
et lab ipsandit, quatur,
ut alitatur?
fugitat quibusdam aut ienisin veriatus
sit dolupta dolor reribusda nihit aut plat
exped ut reium que vellaborum volorum re,
atistio nempor aut quat aborporeped quam
alitem harciam, sitati ditas sita con eos si
coribus, volupta dolupta dis dolorib ustibus
earchiciat Labo.
vellaborum volorum re, atistio nempor aut quat
aborporeped quam alitem harciam.Alisciamet
experio restrumque por andundae quiatiur
rempe lanis molorio officab orepedit fugitat
quibusdam aut volor abore nus sit adipicium
nimus inctur, nim evenda init audaerum et lab
Nienditin niet laborum quibusam facius, quiatus
veribus sequasp elitate nducimpore, ullore
voluptatis modic tem quaestemqui reriatem sus
ditiatures estiatissit vent mo magniae soluptas
ad ut od ut dipicid que et pariati odi dis est
labor mi, il id quam, saecaborem es dolorem
postrum cori num arupis experupti quis
anditam sitatis everatus eum escitas quatiorem
et provid eium duciur adit.
21
Application:
Introduction
You’ve seen the basic elements. Here’s how we put
them to use in brochures and collateral material,
business cards and letterhead and envelopes, as well
as e-mail, forms, signage and PowerPoint.
Information Area
The information area contains the brochure’s headline
and, if necessary, subhead. This placement is generally
used for product-specific material.
Business Category
Information Area
Application:
Brochures and Collateral
Main Headline
Identity Band
Refer to page 24 for more about information area
specifics.
Identity Band
The identity band is one of the key elements of
the ProVida visual identity. The band, in PMS 285,
contains the ProVida logo and Snoopy as a brand
icon.
Refer to pages 9-10 for more about the identity band
specifics.
Image &
Messaging Area
Lorem
Ipsum
Image and Messaging Area
The lower portion of the brochure is reserved for
imagery and typographic message area. Alternate
placement of headline text when appropriate can
occur in this area.
plaget unam vertias
majorum.
Refer to page 25 for more image and messaging area
specifics and options.
Border
It is recommended to use a non-bleed border as it
gives greater presence to the imagery and brand bar,
as well as creating a uniform look with pieces that are
reproduced from desktop printers which cannot print
full bleed.
Border
23
Information Area
To ensure brand consistency and messaging impact,
please follow the suggested guidelines.
1x
Business Category
8x
Main Headline
1x
.75x
Headline
We recommend that headlines remain short, simple
and engaging, consisting of three to five words.
.5x
Application:
Subhead
Subheads, if needed, should offer further explanation.
2.65 x
1x
1x
1.5x
1.5x
Headline:
30/32 Frutiger Bold
Subhead:
21/21 Minion Regular
1x
Top Descriptor:
11/13 Frutiger Bold
1x
Specifications
The diagram reflects the recommended size, weight
and placement of the text on a standard A4 cover.
The headline and subhead are set flush left with the
ProVida logo, 2.5x from the left edge of the page,
where x represents the height of the ProVida “P.” The
top descriptor is set flush right, 2.5x from the right
edge, and aligned with Snoopy.
Business Category
8x
Main Headline
1x
.75x
.5x
2.65 x
Top Descriptor
The information found in the top descriptor can
be either a business category or a product/service
name. The top descriptor provides an opportunity to
communicate these names in a prominent manner
without attaching them to the ProVida logo.
1x
1.5x
1.5x
24
Application:
Image Area Options
Business Category
Business Category
Business Category
Main Headline
Main Headline
Main Headline
Lorem
Ipsum
plaget unam vertias
majorum.
Lorem Ipsum
Lorem Ipsum
plaget unam vertias
majorum.
plaget unam vertias
majorum.
Lorem
Ipsum
Ci solorer epudipiducid eaquis doluptatur simenis nis mos
plaget unam vertias
majorum.
et fugiatis ipienis coraeperum ipiende dolum quaepra
ipsandunto cullendion re niatum erunt qui omni ut occus
sa pelibus est, offictiis aliquis inctatibust vel intiurecea
Business Category
Business Category
Main Headline
Business Category
Main Headline
Main Headline
Image and Messaging Area
There are several options with regard to the way an
image can occupy the cover. From full coverage top
to bottom (so long as the image doesn’t break at the
identity band in a disconcerting manner) to using only
a portion of the available space. As long as the image
respects the underlying grid, the proportions should
create pleasing and balanced arrangements.
Header typography color should be of significant
color contrast. The background imagery should not
interfere with the legibility of the header information.
Category
Copy or additional elements should alignBusiness
to the
Main 5Headline
underlying
x 5 grid.
Lorem Ipsum
plaget unam vertias
majorum.
Lorem Ipsum
Lorem
Ipsum
Lorem Ipsum
plaget unam vertias
majorum.
plaget unam vertias
majorum.
plaget unam vertias
solorer epudipiducid eaquis doluptatur simenis nis mos
majorum. Ciet fugiatis
ipienis coraeperum ipiende dolum quaepra
ipsandunto cullendion re niatum erunt qui omni ut occus sa.
Business Category
Business Category
Main Headline
Lorem Ipsum
plaget unam vertias
majorum.
Business Category
Main Headline
Main Headline
2013
plaget unam vertias
majorum.
Lorem Ipsum
Lorem
Ipsum
Lorem
Ipsum
plaget unam vertias
majorum.
plaget unam vertias
majorum.
Image & Messaging Area
25
ProVida Superior Example
ProVida Equal Example
Business Category
Main Headline
Lorem Ipsum
plaget unam vertias
majorum.
Lorem
Ipsum
plaget unam vertias
majorum.
ABC
co.
logo
ProVida Subordinate Example
ABCco.
logo
Application:
Co-branding
Co-branding
There are often business or legal requirements that
suggest or dictate the use of third party logos, for
reasons such as a joint offering, partnership, or an
endorsement.
ProVida Superior
Third-party logos of subsidiaries and partners are
clearly subordinated to the ProVida logo and should
be placed in a way that they compete as little as
possible with the ProVida logo. The other logo should
be placed in the lower right corner of the brochure,
in a size approximately 50% of the ProVida logo.
The ProVida logo with Snoopy should appear in the
identity band in its standard position.
ProVida Equal
The ProVida logo should not appear in the identity
band, but should be rendered in MetLife Blue (or
other acceptable color) and aligned with the other
company’s (or companies’) logos at the bottom corner
of the brochure. Preferable placement is for the
ProVida logo to appear in the lower right of the page.
ProVida Subordinate
In instances where the ProVida logo is subordinate to
another company’s logo, the preferred positioning is
the lower right hand corner of the page.
ABC
co.
logo
Lorem Ipsum
tendio?
26
1p
10p6
1p
1p6
4p
1p3
reverse side options
Maximillian Longname
Assistant Vice President
Department Name
Additional line if required
1p
AFP Provida S.A.
Agustinas 640
Santiago, Chile
© PNTS
1p9
blank is default
1p
10p6
Reverse Side
While the default card has a blank reverse side,
printing is permissible where appropriate. For instance,
dual language cards use identical layout front and
back in the appropriate language.
1p
1p6
4p
If space on the front does not permit room for the
Snoopy Brand Ambassador it is recommended that
that art appear on the reverse within a PMS 285 blue
field.
1p3
Maximillian Francisco
de Longname Jr.
1p
2p6
Sr. Financial Services Executive
Registered Representative
CA Insurance Lic. #1234567890
AFP Provida S.A.
Agustinas 640
Santiago, Chile
Ambassador Snoopy
Service since 1965
Chairman’s Council 3 times
President’s Conference 12 times
1p9
G
GROUP
ASSOCIATION
Tel +56-2-123-4567
Cell +56-2-123-4567
Fax +56-2-123-4567
max.longname@provida.cl
It is recommended that Snoopy appear as a brand
ambassador on business cards. Only the Brand
Ambassador pose for Snoopy is permitted. Only one
iteration of Snoopy per card. If used on the front, do
not use on the reverse and vice versa.
Up to eight lines for address and contact information
can be accommodated underneath the ProVida logo
on the right side of the card. Phone numbers and
Web addresses are separated from the address block
by a full line space.
Tel +56-2-123-4567
Cell +56-2-123-4567
Fax +56-2-123-4567
max.longname@provida.cl
2p6
Application:
Business Cards
L OGO
MEM
BER!
Service since 1965
Chairman’s Council 3 times
President’s Conference 12 times
Additional messaging (using the same typographic
standards set forth for the front side) on the reverse
side may be appropriate pending legal approval.
Life insurance and annuities offered by Metropolitan Life Insurance Company, New York, NY 10166.
Investment Advisory Services and Mutual Funds offered by MetLife Securities, Inc., New York, NY 10166.
Member NASD, SIPC
Typography
optional text with awards, member
affiliations and disclosure
Employee Name: 9/9 Frutiger Black
Job Title/Dept. Name: 7/8 Frutiger Roman
MetLife Affiliate: 7/8 Frutiger Bold
Contact Info: 7/8 Frutiger Roman
Awards: 6/7.5 Frutiger Bold
Certifications: (not shown here) 5/8 Frutiger Bold
27
3x
Application:
Letterhead
3x
2x
1x
November 22, 2014
Ms. Jane Smith
Agustinas 640
Santiago, Chile
We’re here to help.
Please call 56-2-123-4567
or visit us at provida.cl
Your representative
Information
Jennifer Lengthymonicker
Business Name
Tel: 56-2-123-4567
E-mail: name@business.com
ProVida enterprise stationery plays an important
role in communicating the ProVida brand image.
Our stationery communicates a clear, unified and
consistent image.
This page features the standard corporate A4
letterhead shown at 60% of the actual size.
When letterhead is used in customer correspondence,
it is recommended that the legal name of the
company from which the correspondence is issued be
used in the address line. This will facilitate customer
recognition when the standard double window
envelope is used.
Dear Jane Smith,
You’ve taken an important step in providing financial stability for yourself and your loved ones.
We’re happy you chose MetLife as your partner in meeting your insurance needs for today and
your future.
Please review your policy carefully
This is a level premium non-participating whole life insurance policy. Premiums are payable
for a specified period. In the first two policy years, the Policy provides a limited benefit for a
non-accidental death and a full benefit for an Accidental Death. In the third policy year and
beyond the full Face Amount will be used to determine the Policy Proceeds. If the Insured dies
while the Policy is in force, we will pay the Policy Proceeds to the Beneficiary. We must receive
due proof of the Insured’s death. Any payment will be subject to all of the provisions of the
Policy.
All content shown in this example is for
demonstration purposes only. The requirements
for usage of affiliate names, addresses and phone
numbers, professional designations, footnotes and
required/prohibited terms are complex. Please consult
with your legal department for the requirements
applicable to you.
Right to examine policy
Please read the Policy. You may return the Policy to our Designated Office within 31 days from
the date it was delivered. If you return it within this period, we will refund any premium paid
and the Policy will be void from the start.
The Policy is a legal contract between the Owner and MetLife Investors USA Insurance
Company.
Personalized letterhead is an approved variation.
Telephone and fax numbers are approved options for
business stationery.
This policy has a limited graded death benefit in the first two policy years. Please read your
contract carefully.
We’re here to help
Please don’t hesitate to contact our Customer Service Center at 56-2-MET-5000, Monday
through Friday, 9:00 a.m. to 6:00 p.m. EST if you have any questions regarding this policy.
Sincerely,
Preferred
28
3x
Application:
Forms
3x
2x
1x
Your Equity Advantage Variable
Universal Life Annual Statement
For the period April 27, 2010–April 26, 2011
We’re here to help.
Please call 56-2-123-4567
or visit us at provida.cl
00008001002000000001042A4593826080000000
Summary of policy values
Policy cash value
Less:
Surrender charge
As of 04/26/2011
$960.99
$2,077.36
Owner
John Smith
Insured
John Smith
1,857.08
1,857.08
$0.00
$220.28
Total net death benefit
$125,960.99
$127,077.36
Surrender charge
The surrender charge only applies if the policy is lapsed or
surrendered during the surrender charge period. Partial
surrender charges apply to partial surrenders and face decreases.
This value also includes any applicable Monthly Coverage
Expense Charge due at that time.
Total net death benefit
The Total Net Death Benefit amount includes the base policy death
benefit and any applicable rider amounts less any loan balance,
including any accrued interest. Death proceeds will be reduced by
any monthly deductions in default as defined in the policy.
Keep in mind the following:
• Keep layout clean and simple
• Allow space around logo and heading
• Check boxes should be indicated by a
single key line
• Use only PMS 285 (and halftones) and black
• Forms should be functional, do not overuse
icons or imagery
Your policy information as of
04/26/2011
As of 04/27/2010
Cash surrender value
Your representative
Information
Business Name
Tel: 56-2-123-4567
E-mail: name@business.com
The application form shown here is a sample of how
the branding on a form or invoice might look. This is
not prescriptive and should be used as appropriate for
your local market.
Beneficiary
Primary—Jane Smith, spouse
Contingent—James Smith, son
Assignee
None
Policy number
209 090 134 MLU
Policy date
04/27/2009
Maturity date
04/27/2094
Current policy status
Premium paying
Face amount
$125,000.00
Definition of life insurance test
Guideline Premium Test
Death benefit option
B
Please don’t send payments to the address below.
You’ll receive a separate bill for the premium amount due.
Monthly planned premium
$110.00
Riders and benefits as of 04/27/2010
Overloan Protection Rider
Active Guaranteed Minimum Death
Benefit Option: to age 65
Monthly premium requirement: $67.50
As of 04/26/2011
Same
MetLife Auto & Home®
PO Box 41753
Philadelphia PA 19101-1753
0001
#BWNMDRP
#BSPJSQSB/////1S9#
John Middle Doe
1 Golden Street
Somewhere CA 90210
See the glossary on page 5 for many of the insurance terms used throughout this statement.
Automated investment strategy as of 04/27/2010
Rebalancer
As of 04/27/2010
Same
Page 1 of 6
Preferred
29
6P
2p
5.5p 1.5p
2p
Una compañía
AFP Provida S.A.
Augustina 640
Santiago, Chile
Application:
Envelopes
For personalized administrative and sales agency
correspondence, the preferred envelope types are
standard security, or standard with a single window as
shown in the sample at left.
Up to three address lines are permitted on envelopes.
Build address lines from the top down. Personal
names are permitted for ProVida sales agents. Use
of an approved business name of a sales agency is
optional.
All content shown in this example is for
demonstration purposes only. The requirements
for usage of affiliate names, addresses and phone
numbers, professional designations, footnotes and
required/prohibited terms are complex. Please consult
with the Legal Department or Corporate Ethics and
Compliance for the requirements applicable to you.
30
1 / 2 ” t hi c k s a t i n f i ni s h a l u m i nu m d i m e ns i o na l l e t t e r s ,
s a nd b l a s t e d r e t u r ns , p i n- m o u nt e d a s r e q u i r e d
7"
Application:
Signage
The foundation of the ProVida signage program
is the clear presentation of the ProVida name as
represented by the logo. The preferred color for
the ProVida logo is MetLife Blue (Pantone 285).
Acceptable alternatives are for the logo to be in
metallic or reversed out in white.
There may be instances where local regulations or
leasing agreements may dictate the color and size of
signage in a specific location. Such cases should be
addressed on a case-by-case basis.
F R O N T V IE W
S c a le : 1 " = 1 ' - 0 "
Sample Specification
MetLife’s signage standards are maintained and
implemented by MetLife’s Corporate Real Estate
Department. All signage must be approved by
Corporate Real Estate prior to installation.
Note: Full Environmental Branding Guidelines are
available on the MetLife Brand Center.
www.metlife.com/brandcenter
E L E V AT I O N
S c a le : 1 / 4 " = 1 ' - 0 "
31
Application:
PowerPoint
PowerPoint presentations should use the same sound
design principles as any other communication.
The logo should be presented in a clear and
uncluttered way, preferably within the identity band
along with Snoopy for the cover page.
On subsequent pages the identity band is modified
to align to the top of the page as a header. Snoopy is
removed so as not to be distracting from the content.
© PNTS
Lorem Ipsum Plaget Unam
Volupta susaper spedipi ciliqui dent.
Lorem Ipsum Plaget Unam
Aim for consistency
• Limit number of typefaces, colors, type sizes
• Use bold type for emphasis only
• Keep a common visual horizon
• Avoid slides that “jump” during projection
• Make it readable
• If you show it, make sure your audience can read it
• Avoid most animation and special effects
Charts and Graphs
• Label your charts/graphs appropriately
• Use chart effects sparingly, if at all (data is the story
in a graph or chart)
• Make bars and columns wider than the spaces
between them
• Avoid vibrating fill patterns, such as contrasting
lines, wave patterns and crisscrosses
Presentations are speech support, not the speech
• Tell a story
• Keep it simple
• Avoid unnecessary words, graphs and images
• Make sure the audience can clearly read everything
you put on the screen
32
Application:
E-mail
Preferred Signature Configuration
Jennifer Lengthymonicker | Vice President | Global Brand and Marketing
Augustinas 640, Santiago, Chile | T. +56-2-123-4567 | M. +56-2-123-4567 | jlengthymonicker1@provida.cl
The elements of an e-mail signature are:
• Name
• Title
• Department
• Location or mailing address
• Office phone (including country code, preceded by the “+” symbol)
• Mobile phone (including country code, preceded by the “+” symbol)
• E-mail address
use clip art
add logos or other departmental level marks or artwork
use colored text except to emphasis key information
Your signature should be relevant to your business
function and there should be no attempt to “brand”
your messages with logos, icons, clip art or quotations.
The preferred layout for the signature is to be one
line. If this is not an option, your information should
separate after name, title, department, as seen in the
example.
The proper font for e-mail messages is either Arial or
the Default Sans Serif. Under no circumstances use
highly stylized fonts such as Papyrus, Comic Sans or
Curlz. Its size should be appropriate to the audience.
Generally, 11 pts. is a good reading size for everyone.
Smaller than 7 pts. is illegible and larger than 16 pts.
is uncomfortable to read for most people.
Do Not:
use overly stylized typefaces whose form and size is difficult to read
Just as your business card is a representative of you
and ProVida, your e-mail signature is just as important.
In a global company, the ability to quickly identify the
sender, their role, and alternate means of contact is
critical.
Temodipi enducia tiasper esequaerit quam ressent quatiusam quos alit, sit hicil iunto blam este
eatemporae ea quiae. Ihillit odiatias nem autemEquibusam unt plabores in re ni qui archillab
idelest, aut officipsunt. Quatiusam quos alit, sit hicil iunto blam este eatemporae ea quiae. Ihillit
odiatias nem.
Cearia volupta tincim que nulparis expe dolupta turion plab intenese non etureni magnimagnis
alignis esed modit as aut voluptatur? Ruptatio volore perferunt debit, seraes sandelis esedt
quatiusam quos alit, sit hicil iunto blam este eatemporae ea quiae.
Sam!
Note: Your signature should be professional and
viewed as an extension of the ProVida brand. It is
recommended for a signature to solely include the
elements above unless local regulation and policy
requires otherwise.
Adding logos and Peanuts imagery runs the risk of
the user distorting, pixelating, misappropriating or
otherwise representing the brand in a less than ideal
manner.
Sam Lengthymonicker
Vice President | Line of Business
Phone: 098-765-4321
add Peanuts artwork
33
Application:
E-mail
You can configure your Outlook mail file to
automatically add a signature to every email you send
using the following steps.
1. S tarting with a new e-mail, select “Signature”
2. In the “Signatures and Stationary” window select
the “E-mail Signature” tab
1
3. C
lick on “New”, then select and name that
signature; for example “Full Formal Signature”
4. T ype your information in the “Edit Signature” field
2
Full Formal Signature
jlengthymonicker1@provida.cl
5. S tyle your information. The prefered font is Arial
at 12 pts. Select the “B” to bold your name and
the “T” and “M” indicating your phone number
information. Insert a simple line divider with one
space on either side between information points.
3
6. C
lick “OK”.
5
Your signature will now be appended to the footer of
all your e-mails.
4
Jennifer Lengthymonicker | Vice President | Global Brand and Marketing
Augustinas 640, Santiago, Chile | T. +56-2-123-4567 | M. +56-2-123-4568 | jlengthymonicker1@provida.cl
6
34
1311-3209
© 2013 METLIFE, INC.
Metropolitan Life Insurance Company
200 Park Avenue
New York, NY 10166
www.metlife.com

ProVida - MetLife

Transcription

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