Brochure

Transcription

Brochure

C NNECT
MSCA2016
highlights
October 24 -27, 2016
Fairmont Scottsdale Princess
Scottsdale, AZ
Discover the formula for success
amid challenges and the happiness
advantage from researcher
Shawn Achor.
Learn the how and why behind the
ability to overcome difficulties from
entrepreneur and athlete Kyle Maynard.
We can’t forget the lessons learned last year
in The View from Above, where we took time
to reflect on our most recent accomplishments
and obstacles. Using the Colorado vistas
that spread out below us as a metaphor, we
developed a new outlook of our successes
and challenges so that we could reach new
heights personally and professionally.
Grasp the impact of technology on your
bottom line and get ahead of the curve
with technologist James Benham.
Take organizational performance to
new heights with lessons learned from
veteran and entrepreneur
Michael Abrashoff.
Now, with a fresh perspective on our industry and a broader view of your company, it’s time to
CONNECT at MSCA 2016, which will be held at the Fairmont Scottsdale Princess in Scottsdale, AZ, from October 24-27.
Join us in the Valley of Sun, where you will CONNECT…
with ideas...
with peers...
with nature...
with yourself...
The educational session lineup is one that will bridge the gap between status quo and the latest industry trends and insights. Let
industry manufacturers and suppliers connect you with the most up-to-date, relevant technologies at our Exhibitors Display. Find
common ground with your peers through roundtable discussion groups. And, of course, get well acquainted with the area’s Sonoran
Desert to fully recharge. Don’t miss this unique opportunity to discover the connections that will drive your business forward.
1 • MSCA 2016 • SCOTTSDALE, AZ
Join us at MSCA 2016.
Celebrate the contributions of a peer
during Wednesday’s General Session
where the winner of the MSCA
Everyday Hero Award
will be recognized.
Attend an assortment of education
sessions led by experts who will show
you how to use connections outside
and within your company to
grow your business.
Gain insights in rethinking leadership
and practical tools for addressing
the web of connections within your
company with organizational culture
expert Steve Thomas.
Share what’s on your mind with your
peers during roundtable discussions.
Meet leading HVACR and plumbing
service vendors at our
Exhibitors Display.
Visit MSCA CENTRAL for practical
and fun resources.
Join the fun that’s all for a good cause
with Convoy of Hope to help aid its
Children’s Feeding Initiatives.
Choose one of several specialty
adventures, all highlighting Scottsdale’s
blooming Sonoran Desert.
Luxuriate at the AAA-Five-Diamond
Fairmont Scottsdale Princess,
the ultimate desert oasis.
MSCA 2016 • SCOTTSDALE, AZ • 2
KEYNOTE
SPEAKERS
Opening Celebration
Linking Positive Brains to Performance
Tuesday, October 25 – 9:00-10:30 a.m.
Shawn Achor — Leading Expert on the connection between happiness and success
Most individuals follow this formula: if you work harder, you will be more successful, and then you will be happy. But, this formula is
scientifically backward. A decade of research shows that training your brain to be positive at work first actually fuels greater success
second. In fact, 75% of our job success is predicted not by intelligence, but by our optimism, social support network, and the ability to
manage energy and stress in a positive way. By researching top performers at Harvard, the world’s largest banks, and Fortune 500
companies, Shawn Achor discovered patterns that create a happiness advantage for positive outliers—the highest performers at the
company. Based on his book, The Happiness Advantage, Shawn explains what positive psychology is, how much we can change, and
practical applications for reaping the “Happiness Advantage” in the midst of change and challenge.
General Session
No Excuses
Wednesday, October 26 – 7:30-8:30 a.m.
Kyle Maynard — Author, Entrepreneur and Athlete
Born with a condition known as congenital amputation, Kyle Maynard was taught by his parents to be as independent as possible —
beginning what Kyle calls his “pursuit of normalcy.” So, despite being born with arms that end at the elbows and legs near the knees,
he has wrestled for one of the best teams in the Southeast, set records in weightlifting, fought in mixed martial arts, and most recently
became the first man to crawl on his own to the summit of Mt. Kilimanjaro, the highest mountain in Africa. Through the experiences of
his own journey, Kyle will teach you that there are no worthy excuses. No matter how challenging your difficulties may seem, everyone
has the ability to overcome and he will show you how.
General Session (cont.)
Kyle will also participate in the presentation of the third annual MSCA Everyday Hero Award. In a short time, this award has become
a highly anticipated feature of the conference where one special person is recognized for his or her selfless contributions to their
community. There are many unsung heroes around us, many of whom are employees who often remain “under the radar” as they
passionately participate in activities that make a difference in the lives of others. The contributions of this individual will be celebrated
during this session. Don’t miss your chance to nominate those in your company who you believe are deserving of this honor. The
nomination form can be found on the MSCA website at www.msca.org.
Special Session
Understanding Today’s Technology Mania — Impact of Technology on Your Bottom Line
Thursday, October 27 – 8:30 a.m. – 10:00 a.m.
James Benham — Technologist, Entrepreneur, and Data Security Expert
Get ahead of the technology learning curve, and hear about current and future devices that service contractors are using to overcome
challenges in the field and office to enhance their bottom line. During this informative session, James Benham will reveal the results
of a recent MSCA industry study on mobile devices, MDMs, and relevant apps that are currently being used by tech-savvy contractors.
He will also sort through the latest trends, solutions, and devices in the HVACR and plumbing service markets and discuss how they
will rewrite the rules for the service industry. James is CEO of JBKnowledge, Inc., a premier provider of technology solutions for the
construction industry, with clients across North America, the Caribbean and the Middle East.
Closing Session
It’s Your Ship: Achieving Breakthrough Performance
Thursday, October 27 – 2:30-4:00 p.m.
Michael Abrashoff — Veteran, Entrepreneur, and Author
When Michael Abrashoff took command of the USS Benfold, morale was low, turnover was high, and the ship’s performance ranked
near the bottom of the Pacific Fleet. Just 12 months later, the Benfold was ranked #1 – using the very same crew. The lesson was
clear – leadership matters and culture is everything. In this case, Michael realized that before the ship’s performance could change, he
had to change his leadership style. So, when the crew would present a problem, he became famous for responding, “What would YOU
do? It’s YOUR ship!” Michael worked to create a culture of trust, empowered his crew to take charge, and used ingenuity and initiative
to improve every aspect of the way things were done. This inspiring session is for every individual looking for practical ways to take
organizational performance to new heights.
Breakout
sessions
to offer tools that bridge the
gap in forging and maintaining
connections at every level
Sima Dahl
Know More!
The Intersection of Personal Brands & Social Media:
Is How Your Staff Behave Online an Asset or Liability?
The Internet has dramatically changed the traditional role of buyer and seller. Buyer’s today
have “Buyer’s Intelligence” – they already know a lot about a company’s products, benefits,
and features BEFORE a salesperson walks in the room. So, why do salespeople still sell the
same old way, all too often by “winging it?” In this lively session, the world’s foremost expert
on sales intelligence and best-selling author Sam Richter will teach you how to find customer
information in ways you never thought possible as well as proven methods to leverage
information in ways that will directly grow your business.
Here’s the bottom line: Every single member of your organization has a digital footprint that
either helps your business brand, or hurts it. What most leaders don’t know is whether the way
their staff show up online sends a negative message, or creates the kind of online impressions
that elevate their organization in powerfully positive ways. In this nothing-held-back, straightshot of adrenaline presentation, Sima Dahl, a personal branding and social networking
expert, will show how professionals can easily forge a strong personal brand that attracts more
referrals, supports social selling, promotes positive publicity, and more.
Sam Richter
Dale Dauten
The Gifted Boss
Dale Dauten, founder of The Innovator’s Lab™, searched the country for high-achievers and
gifted leaders who are making a difference by doing something new and surprising. What do
America’s best bosses know that you don’t? In this eye-opening session, Dale will share the
insights he gleaned from his research with legendary coaches like John Wooden, information
legends like Tony Little, and innovative leaders such as P&G CEO A.G. Lafley and Zappos
CEO Tony Hsieh, and explain how they think, work and communicate differently. By the time
you leave this session, you’ll be in-the-know with learnings from the country’s most creative
business leaders.
Nicholas Boothman
How to Connect in Business in 90 Seconds or Less
Amy Vandaveer
The Message Matters: Effective Communication that
Makes an Impact
Communications is how we forge relationships with the C-suite, peers, direct reports,
customers, and family members. So, it’s important that the messages we convey are
meaningful. In this insightful session, Amy Vandaveer, a professor at the University of
Houston Bauer College of Business and instructor for MSCA’s Sales Masters II program, will
introduce the Communication Model, and emphasize the importance of verbal and nonverbal
communication to individuals, teams, and organizations. Amy will also discuss specific tactics
and techniques to help you effectively manage your messages as well as address topics such
as listening skills, body language, boundary-setting, and managing relationships.
Whether you’re selling, negotiating, interviewing, networking, or leading a team, success
depends on connecting, forging instant relationships and articulating your business ideas so
they get acted upon. In this interactive session, author and internationally renowned speaker
Nicholas Boothman will coach you on skills such as how to manage your attitude; articulate
ideas; get people talking and keep them talking; and synchronize your attitude, body language,
and voice tone. By the end of his session, you will be equipped to dramatically impact your
sales, productivity, and leadership potential.
Alan Parisse
Leadership Game-Changers
Senior executives, managers and supervisors must learn how to lead their teams through
change, challenge and uncertainty now more than ever before. In this thought-provoking
session, former investment professional turned Hall of Fame speaker Alan Parisse will arm
you with the understanding needed to set a fresh and fulfilling path to the changing future.
Alan will teach you how to distinguish noise from information, demonstrate strength and
vulnerability, and leverage new sources of power and influence. By the end of this session, you
will be equipped to maintain focus and clarity of purpose that will not only “change the game”
for your organization, but will also be a game-changer for how you connect with your team.
One-Day
Bonus Program
Program topics will include:
• The benefits of connection
• How to build connection
Rethink Leadership featuring Steve Thomas
• Hindrances to connection
Monday, October 24 —
8:00 a.m. - 3:00 p.m.
• How connection affects company culture
• The one thing that all effective teams have
Leadership is influence and how we steward that influence to accomplish our goals with
people. Our leadership can get stuck from time to time and, oftentimes, we don’t even notice
as it’s happening. So, it’s imperative that we continually take time to reflect on and rethink
leadership. How else will we get the outcomes we really want?
Philosophies on leadership can be found just about anywhere, some of which we hold as
truths today. However, some of those messages are outdated, inaccurate, or simply untrue.
One myth is that leaders need to keep a distance between themselves and their employees –
to be their leader and not their friend. But, the truth is…
The higher the level of connection, the higher the level of
everything else. That includes:
Trust • Communication • Accountability • Creativity • Encouragement • Acceptance
BONUS…
For the first time, attendees’ spouses and partners may join participants in the session. After
lunch, the discussion will shift to connections within a marriage/relationship and family, and
how that plays a significant role in leaders being the best version of themselves.
Why Is this Important? Simply put: When the day-to-day pressures of marriage/relationship
begin to pile on, the workplace is impacted. When the day-to-day pressures of work begin to
pile on, the marriage/relationship is impacted.
The fee is $450 per person with spouse/guest not attending; $550 per person with
spouse/guest attending the afternoon session. Includes all materials, breakfast and
lunch for primary registrant. Registration is limited.
This interactive and lively program will be led by MSCA’s highest-rated conference speaker todate, Steve Thomas. With his established history of working with MSCA member companies,
Steve understands the unique needs and challenges of the HVACR and plumbing service
industry. Through a multifaceted approach, he will teach attendees how to address the web of
connections within an organization – leaders with employees and employees with each other.
Peers &
partners
Supplier Partnership Day
Peer Group Roundtable Discussions
Tuesday, October 25 – Session #1: 10:30 a.m.-12:30 p.m. – Session #2: 2:30-4:00 p.m. Roundtable discussions give you the opportunity to talk about topics of interest and concern with your
peers. Together, these two sessions will help you connect to a larger vision for your company. During
these discussions, you will have plenty of time for interaction and information-sharing with peers and
leaders in the field. Each roundtable will focus on only one specific topic to ensure the dynamics of an
in-depth discussion are maintained.
Tuesday, October 25 – All-day event
Learn about the latest HVACR and plumbing products and
services at Supplier Partnership Day. The Exhibitors Display is your
opportunity to meet with the industry’s key suppliers one-on-one to
discuss your company’s needs in addition to other informal events
offered throughout the conference. The exhibit hall will be open in the
morning for a display and breakfast, in the afternoon for lunch, and
early evening for Happy Hour.
New this year, Session #1 will focus on “Getting to the Next Level,” and will include discussions
on particular issues, opportunities and resources specific to your company size. You will leave better
informed and equipped to excel to the next level. This roundtable includes a 30-minute debriefing
session to connect through ideas and learnings.
Discussion Topics for Session #2:
Unique Sales Ideas/Sales Tips and Tactics
Developing Your Sales Team
Growing Your Maintenance Base
Where Have All the Baby Boomers Gone?
Managing Your Contract Base (Renewals)
Mobile Field Technologies
Leadership Revisited
Optimizing Internal Communications
Disruptive Technologies
Service Safety
Plumbing Service Opportunities
Enjoy these optional
recreational
events
as you take time to CONNECT
with peers and family.
These events are available to registered attendees only. Space is limited on some excursions,
so sign-up early. Trips are subject to cancellation if the required minimum number of
registrations is not received. A full refund will be issued if a trip is cancelled.
24th Annual MSCA/DEWALT Golf Tournament
Wednesday, October 26 —
12:30 p.m. - 5:30 p.m.
Host of the PGA TOUR’s fan-favorite Waste Management Phoenix Open, the Stadium Course
at TPC Scottsdale has held some of contemporary golf’s greatest moments since 1986. Test
your skills on the pristine fairways, which are maintained to tournament quality standards yearround. There’s no need to be intimidated by the Stadium Course. Players will find an ideally
balanced layout that blends challenge and playability, appealing to all levels of ability. This
tournament is open to golfers of all skill levels.
The cost is $95 per person, and includes box lunch, the green fee, cart fee, range balls,
tournament fee, bag tag, and yardage book. Registration is limited to the first 100 paid golf
registrations received. All registered attendees and spouses are welcome to play.
Horseback Riding Adventure
1:30 p.m. - 4:30 p.m.
Not too long ago, horseback was the preferred form of transport in the Valley. Take a step back
in time and explore the Sonoran Desert from the saddle. Expert wrangler guides will lead you
into the heart of the desert where mountain ranges and desert plateaus will make you for
forget you’re so close to the city. Keep your eyes on the horizon, and you may be rewarded
with a glimpse of Arizona wildlife – from hawks, eagles and other birds of prey to the creatures
that roam the desert floor.
The cost is $100 per person, and includes the tour, roundtrip transportation, snacks
and bottled water. Note: There is a 230 lb. weight limit for any participant, and riders must be
eight (8) years of age or older.
Desert Hummer Tour
1:00 p.m. - 5:00 p.m.
Just minutes from Scottsdale, an H1 Hummer will place you in the middle of the historic
Goldfield Mountains, where you will experience exciting off-roading, towering cacti,
breathtaking views, and fascinating rock formations that you can reach out and touch. This
amazing vehicle will travel a narrow, chiseled trail while your experienced guide shares fun
and entertaining stories about the desert, cacti, wildlife, history, and geology. Halfway into
the trail, you’ll take a nature walk with your guide to take incredible photos. This is an off-road
adventure at its best.
The cost is $190 per person, and includes box lunch, roundtrip transportation, Hummer
tour, bottled water and soft drinks. Registration is limited. Note: Participants must wear
hiking boots or sneakers. Absolutely no open-toed shoes, sandals or flip-flops are allowed.
Hummers are not air-conditioned.
Frank Lloyd Wright Taliesin West Architectural Tour
1:00 p.m. - 4:30 p.m.
In 1937, famed architect Frank Lloyd Wright designed and built a remarkable set of structures
in the foothills of the McDowell Mountains known as Taliesin West. Set amid 600 acres of
Sonoran beauty in North Scottsdale, Taliesin West was Wright’s winter residence and studio,
and home of the Taliesin West Fellowship, a group of 23 young architectural “disciples” who
built the complex under Wright’s direction. In the 90-minute tour of this National Historic
Landmark, you will be drawn into Wright’s world with special trips into his living quarters and
the “Garden Room” among others.
The cost is $80 per person, and includes roundtrip transportation and special Insights
Tour. Registration is limited. Note: Comfortable walking shoes are recommended.
4th Annual MSCA/Bradford White Sun Run
Thursday, October 27 – 7:00 a.m. - 8:00 a.m.
Get your blood pumping and heart racing while experiencing the beauty of The Princess’
65-acre property and the surrounding luxurious community during this 5K run/2-mile
walk. Enjoy the rising morning sun, scenery and, of course, some friendly competition
as you race to the finish line. Conference attendees and spouses are welcome to attend.
Participants will be timed, and the winners will be recognized. There will be water stations
and a continental breakfast at the finish line. This is a great way to get your energy revved
up for the last day of MSCA 2016.
SPECIAL SPOUSE PROGRAM
Day of Giving and Community Wednesday, October 26 – 8:30 a.m. - 11:30 a.m.
Our popular annual Packing Party is fun for a cause. For the fourth year, we will
partner with Convoy of Hope to pack more than 70,000 meals for distribution to
the organization’s Children’s Feeding Initiatives, as we groove to tunes played by
featured entertainment. We hope you will lend a hand and have a great time with this
worthwhile cause.
Watch the 2015 Packing Party video at www.msca.org to see what’s in
store this year.
Registered spouses are invited to attend all conference activities, including
the Opening Celebration, Welcome Reception, General Sessions, optional
trips, and Night of Celebration. Spouse registration is only $575 at the
early-bird rate (ends July 31) or $625 at the regular rate.
hotel &
travel
information
About the Hotel
Rates and Reservations
The AAA-Five-Diamond Fairmont Scottsdale Princess provides the perfect setting to enjoy al
fresco living in the blooming Sonoran Desert. As in the Native American tradition, you’ll live in
harmony with nature. Vast open spaces, lushly landscaped grounds, regal Saguaro cacti and a
burning orange sun sinking behind the majestic mountains will inspire and energize you. From
the rich purple hues of the desert sunset to the green agave plants and coral pinks and butter
yellow of blooming cactus flowers, the natural palate at play is of the most unique and stunning
in the world.
Special room rates for the MSCA conference are $299/night for a single/double Fairmont
Room. Casita Suites are $399/night. Fairmont Gold Junior Suites are $425/night, and include
access to the exclusive Casitas Lounge that hosts complimentary breakfast, and hors
d’oeuvres and cold and hot beverages 24 hours a day. Suites are limited. Please contact
Sobeida Orantes (saorantes@mcaa.org) for details and reservations. Complimentary highspeed Internet is available for all room types.
With 649 richly appointed guest rooms, all hotel accommodations have well-defined living and
work areas, terraces or patios, wet bars, refreshment centers and oversized luxury bathrooms.
Enjoy these five-star accommodations in Scottsdale with a soothing showcase of the subtle
undertones, earthy accents, and patterns of the Southwest.
Activities
The Fairmont Scottsdale Princess features five sparkling pool; a newly built 7,000 square-foot
beach; two newly renovated TPC championship golf courses; five top-ranked restaurants and
lounges; an award-winning spa, salon and wellness facility; catch-and-release fishing lagoons;
a Trailblazer’s Kid’s Club and Family Adventure Center; distinctive retail shops; and specialty
tours.
The rate is offered three days prior to and three days after the conference for extended
stays, based on availability. Hotel reservations must be received by September 23, 2016, to
guarantee a room at the conference rate. Reservations are processed on a first-come-firstserve basis.
To make a hotel reservation, complete the room registration section of the conference form,
and submit it to MSCA. A credit card number is required to guarantee your room, but will not
be charged until check-in. You must cancel your reservation at least seven days prior to your
check-in date, or a penalty will be charged.
For additional information on accommodations, contact
Sobeida Orantes at 1-800-556-3653 or via email at
saorantes@mcaa.org.
Airport
The Fairmont Scottsdale Princess is conveniently located about 25 minutes away from the
Phoenix Sky Harbor International Airport (PHX-Sky Harbor Intl.).
Early Bird Registration Available
The early bird member registration fee for MSCA 2016 is $1,300, if you register by July 31, 2016. Beginning August 1, the
cost is $1,400. Spouse registration is $575 (early bird rate until July 31) or $625 (regular rate beginning August 1).
To register online, visit www.mscaconference.org.
The registration fee includes the Opening Celebration, Welcome Reception, General Session, Exhibitors Display and
Happy Hour, all educational seminars and roundtable discussions, breakfasts, luncheons, and the always-fun
Night of Celebration.
SCHEDULE OF EVENTS
(Subject to Change)
AT A GLANCE
Monday, October 24
Wednesday, October 26
8:00 a.m.-3:00 p.m.
One-Day Bonus Program:
Rethink Leadership with Steve Thomas
7:00 a.m.-4:00 p.m.
Information Desk/MSCA CENTRAL
sponsored by MILWAUKEE TOOL
1:00 p.m.-8:00 p.m.
Conference Registration
7:00 a.m.-7:30 a.m.
2:00 p.m.-6:00 p.m.
Exhibitor Set-up
5:00 p.m.-6:00 p.m.
First-Timers Reception sponsored by Data-Basics, Inc.
7:30 a.m.-8:30 a.m.
General Session with Kyle Maynard/MSCA
Everyday Hero Award
6:00 p.m.-8:00 p.m.
Welcome Reception sponsored by Quantech Chillers
Continental Breakfast sponsored by Daikin Group
8:30 a.m.-10:00 a.m.
Educational Session #1 (3 concurrent)
8:30 a.m.-11:30 a.m.
Spouse Program: Packing Party with Convoy of Hope
Tuesday, October 25
10:15 a.m.-11:45 a.m.
7:00 a.m.-4:00 p.m.
Registration / MSCA CENTRAL
Afternoon
Optional Recreational Events:
MSCA/DEWALT Golf Tournament
7:30 a.m.-9:00 a.m.
Exhibitors Display and Hosted Breakfast
Horseback Riding Adventure
9:00 a.m.-10:30 a.m.
Opening Celebration featuring Shawn Achor
Desert Hummer Tour
10:30 a.m.-Noon
Roundtable Discussion Session #1 (by company size)
Frank Lloyd Wright Taliesin West Architectural Tour
Noon-12:30 p.m.
Roundtable Discussion Session #1 Debrief
7:00 p.m.-10:00 p.m.
12:30 p.m.-2:30 p.m.
Exhibitors Display and Hosted Lunch
2:30 p.m.-4:00 p.m.
Roundtable Discussion Session #2
4:00 p.m.-5:00 p.m.
Exhibitor-Hosted Happy Hour
A Night of Celebration
Thursday, October 27
7:00 a.m.-2:00 p.m.
Information Desk/MSCA CENTRAL
7:00 a.m.-8:00 a.m.
4th Annual MSCA/Bradford White Sun Run
7:30 a.m.-8:30 a.m.
Continental Breakfast sponsored by Daikin Group
8:30 a.m.-10:00 a.m.
Technology Mania with James Benham
10:15 a.m.-11:45 a.m.
12:00 p.m.-1:00 p.m.
Luncheon
1:00 p.m.-2:30 p.m.
2:30 p.m.-4:00 p.m.
Closing Session and Changing of the Guard
with Michael Abrashoff
thanks to the
MSCA 2016 SPONSORS
( as of may 2, 2016 )
level 1
level 2
Data-Basics, Inc.
level 3
MECHANICAL SERVICE
CONTRACTORS OF AMERICA
1385 Piccard Drive | Rockville, MD 20850
(301) 869 - 5800 WWW.MSCA.ORG

Brochure

Transcription

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