Lake of the Ozarks: Demographic Snapshot | 2012

Central Missouri’s Lake of the Ozarks:
Demographic Snapshot | 2012
While it may be the natural beauty of Lake of
the Ozarks that first catches your eye, a closer
look will reveal a strong lakefront economy.
We invite you to take a closer look at the
beautiful Lake of the Ozarks for yourself.
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PO Box 1499 • Osage Beach, MO 65065 | (573) 346-3311 ext. 123 | www.businesslakemo.com
TM
Regional Economic
Development Council
PO Box 1570 • Lake Ozark, MO 65049 | Phone: (573) 964-1008 | FAX: (573) 964-1010
www.lakeareachamber.com | e-mail: info@lakeareachamber.com
Missouri Snapshot
MISSOURI FACTS & FIGURES
State Population (As Of 12/1/2010): 5,988,927
Missouri is the 18th Largest State in Population
Gross State Product (‘10): $244 Billion (22nd Largest GDP Among States)
Cost of Living (4Rd Qr’10): 8th Lowest in the Nation
Per Capita Personal Income (‘10): $36,676
Median Family Income (1St Qr’10): $51,568 for Family of Two | $71,055 for Family of 4
Tax Rates (As Of 01/11): State Sales Tax, 4.225% (Prescription Drugs, 0%; Food, 1.225%)
Gas Tax Per Gallon (2010): 17.3¢ State; 18.4¢ Federal = 35.7¢/Gallon
Fy’ 10 Economic Impact of Travel: $11.4 Billion
Fy ‘10 Sales From Tourism Related Services/Purchases: $10 Billion
Fy ‘10 Missouri Hosted More Than 35.8 Million Visitors
Fy’10 Missourians Employed In Tourism Industry: 281,255
Fy ‘10 State Tax Revenues Due To Travel in Missouri: $638 Million
Top 10 Activities Reported By Domestic Visitors From All Markets (After Visiting Friends/Relatives & Shopping):
Rural Sightseeing
Historic Sites/Churches
Fine Dining
Zoos
Museums
Casino/Gaming
Urban Sightseeing
Musical Theartre
Theme Parks
State/National Parks
www.MissouriEconomy.Org | www.VisitMo.com | Economic Impact Of Missouri Tourism And Travel 2010
REGIONAL FACTS & FIGURES FOR LAKE OF THE OZARKS:
Water Covers 54,000 Acres
95 Miles Long (Truman Dam to Bagnell Dam)
1,150 Miles of Shoreline
4 Missouri Counties: Camden, Miller, Morgan, Benton
Lake Of The Ozarks Facts & Figures | Community Snapshot
COUNTY POPULATION/PROJECTIONS
Benton
Camden
Miller
Morgan
2000
17,180
37,051
23,564
19,309
2010
18,364
41,644
25,086
21,033
2015 (est)
18,141
43,390
25,518
21,180
2020 (est)
19,234
48,558
26,591
22,716
%Change ‘10-’20
5%
14%
6%
7%
www.oa.mo.gov/bp/projection
CITY POPULATION & ESTIMATES
Camden County
Osage Beach
Camdenton
Village of Four Seasons
Miller County
Iberia
Lake Ozark
Eldon
Morgan County
Laurie
Stover
Versailles
Benton County
Cole Camp
Lincoln
Warsaw
2000
2010
%Change ‘00-’10
3662
2779
1499
4351
3718
2217
16%
25%
32%
605
1489
4895
736
1586
4567
18%
6%
-7%
663
968
2565
945
1094
2482
30%
11.5%
-3%
1028
1026
2074
1121
1190
2127
8%
1.4%
2.5%
www.mcdc2.missouri.edu/pub/datapopset
COUNTY DEMOGRAPHIC - SOCIAL & ECONOMIC PROFILE | POPULATION BY AGE
<19
20-24
25-34
35-54
55-64
65-84
85+
Median Age:
Camden Co.
2000
2010
8,225
7,787
1,556
1,707
3,443
3,790
10,781 10,785
6,022
7,704
6,558
9,036
482
832
45.2
50.4
Miller Co.
2000
2010
6,881
6,773
1,320
1,380
3,060
3,086
6,598
6,522
2,333
3,236
3,087
3,311
495
577
37.1
39.2
Morgan Co.
2000
2010
4,982
5,006
811
904
1,912
1,830
5,136
5,195
2,665
3,344
3,360
4,207
425
549
42.6
46.8
Benton Co.
2000
2010
3,848
3,526
653
790
1,426
1,524
4,742
4,260
2,680
3,361
3,453
4,407
378
496
46.4
51.8
Source: U.S. Census Bureau, 2000 Census Population and Housing, ESRI forecasts for 2010 and 2015
Lake Of The Ozarks Facts & Figures | Community Snapshot (Continued)
COUNTY DEMOGRAPHIC - POPULATION BY RACE & ETHNICITY
(Race Alone Or In Combination With One Or More Other Races)
Camden Co.
2000
2010
36,198 40,603
111
125
182
208
111
167
334
458
343
431
White
Black
Am Indian/Ak Native
Asian/Pacific Isl.
Hispanic
Multiracial
Miller Co.
2000
2010
23,093 24,534
71
75
118
125
24
50
236
276
182
256
Morgan Co.
2000
2010
18,788 20,440
97
105
116
126
19
42
154
210
175
248
Benton Co.
2000
2010
16,836 17,960
17
18
86
92
17
73
155
184
171
255
Source: U.S. Census Bureau, 2000 Census Population And Housing, Esri Forecasts For 2010 And 2015
COUNTY DEMOGRAPHIC- POPULATION BY HOUSING CATEGORIES - 2010
Camden Co.
2000
2010
Housing Units
33,470
38,178
Owner Occupied
38.8%
38.6%
$
$
Median Home Value 106,984 141,946
Miller Co.
2000
2010
11,263
12,619
61.8%
59.1%
$
$
69,959 100,381
Morgan Co.
2000
2010
13,898
15,192
46.8%
46.4%
$
$
76,138 107,180
Benton Co.
2000
2010
12,691
14,394
48%
45.5%
$
$
66,754
99,418
COUNTY DEMOGRAPHIC - POPULATION BY INCOME INDICATORS - 2010
Total Households
Median Household Income
Per Capita Personal Income
Average Weekly Wage (2 Qtr. 2010)
nd
Camden Co.
38,178
$
45,168
$25,240
$503
Miller Co.
12,619
$
38,028
$18,539
$494
Morgan Co.
15,192
$
38,910
$20,362
$436
Benton Co.
14,394
$
34,288
$19,661
$444
Source: U.S. Census Bureau, 2000 Census Population And Housing, Esri Forecasts For 2010 And 2015
Lake Of The Ozarks Facts & Figures | Community Snapshot (Continued)
COUNTY DEMOGRAPHIC - EMPLOYERS BY TYPE OF EMPLOYMENT - 2010
Industry / Business
Retail Trade
Lodging & Food Service
Local Government
Health Care / Social Assist.
Manufacturing
Construction
Finance / Insurance
Real Estate
Wholesale Trade
Information
Camden Co.
Avg #
# Of
Emp
Firms
3263
266
2958
177
1727
30
1145
107
843
69
845
249
462
55
354
87
318
74
267
19
Miller Co.
Avg #
# Of
Emp
Firms
1,236
120
478
43
1,382
38
394
26
535
25
549
131
196
35
68
28
160
24
75
5
Morgan Co.
Avg #
# Of
Emp
Firms
742
115
382
45
1009
21
182
23
350
27
222
83
132
26
51
16
105
21
19
5
Benton Co.
Avg #
# Of
Emp
Firms
472
50
365
47
949
22
336
25
272
14
137
52
158
23
17
10
70
15
18
5
Source: www.missourieconomy.org/industry
MAJOR REGIONAL EMPLOYERS
Business Name
Lake Regional Health Systems
Premium Outlets
Camdenton R-III School District
Tan-Tar-A Resort
Lodge of the Four Season
Wal-Mart Supercenter
Eldon R-I School District
School of the Osage R-II District
Morgan Co. R-II School District
Camden County
Morgan County R-II School District
Keiper Delta, Inc.
Hy-Vee
Target
Good Shepherd Nursing Home
Opies, Inc.
Speedline Technologies
Location
Osage Beach
Osage Beach
Camdenton
Osage Beach
Lake Ozark
Osage Beach
Eldon
Lake Ozark
Versailles
Camdenton
Versailles
Eldon
Osage Beach
Osage Beach
Versailles
Eldon
Camdenton
Product/Service
Health Care
Retail
Education
Resort/Hotel
Resort/Hotel
Retail
Education
Education
Education
Government
Education
Manufacturing
Retail
Retail
Health Care
Transp. / Dist.
Manufacturing
Source: Lake of the Ozarks Regional Economic Development Council
# Employees
1300
800-1200
620
560
460
430
306
300
250
240
225
205
200
150
150
150
140
Regional – Economic Development Snapshot
Tri-County Road Projects Planned/Completed | Camden / Miller / Morgan Counties
ROUTE 242/HORSESHOE BEND PARKWAY EXTENSION
The Missouri Department of Transportation has started construction on a new four-lane highway connecting Route 54 in Miller County to Lake of the Ozarks Community Bridge on Route MM in Camden County. The
new roadway will connect to the existing Horseshoe Bend Parkway. The roadway project is approximately
two miles long and will include a raised center median and curb and gutter drainage. An 8ft sidewalk will be
constructed on the north side of the roadway. The highway is known as Route 242. Groundbreaking was on
January 18, 2011 and the project was completed in December 2011.
HIGHWAY 54-OSAGE BEACH EXPRESSWAY
(PORTION) / OSAGE BEACH PARKWAY
In 2011, the first portion of the Osage Beach
Expressway project was completed. This is an
8.5 mile-long expressway that is a four-lane
divided highway connecting Highway 54 to the
Grand Glaize Bridge (first portion). Three new
interchanges join the Expressway to Lake Ozark
and Osage Beach businesses. The old Hwy 54
has been renamed Osage Beach Parkway. The
cost of this Expressway is $150 million dollars of
Federal and State transportation funding. The
final portion of the Expressway was completed
in December 2011.
ROUTE 5 REALIGNMENT WITH SHARED 4-LANE ROADWAY MILLER/LACLEDE COUNTIES
This entire project, from north of Route 7 near Camdenton to Greenfield Road in Lebanon is 18 miles long.
This innovative highway design is a shared 4-lane that allows motorists to pass other vehicles without driving in opposing traffic lanes. The cost of realignment was $53 million in Federal and State transportation
funding. The project was completed in the fall of 2010
ROUTE 5 WIDENING THROUGH SUNRISE BEACH
The Sunrise Beach Route 5 Widening was a cost sharing agreement with MO DOT and the Village of Sunrise
Beach. The project will widen approximately one-mile of Route 5 within the city limits with center turn lane
and widened roadway shoulders. The project was completed in 2010.
ROUTE 7 RESURFACING
Route 7 in Camden County from Route T to Route A was
resurfaced. Completed in 2010.
ROUTE 5-HURRICANE DECK BRIDGE REPLACEMENT
The Highway Commission approved changes in 2011-2015
Statewide Transportation Program that includes the replacement of the Hurricane Deck Bridge to accommodate
two driving lanes with shoulders. The project is scheduled
to start in early 2012 at an estimated cost of $30 million.
Regional – Economic Development Snapshot (Continued)
What’s On The Drawing Board?
THE SHOPPES’ AT EAGLES LANDING
The agreement between Missouri Department of Transportation and developer Gary Prewitt for the right of
way and interchange between the Highway 54 Expressway and the Shoppe’s at Eagles Landing was completed and construction of new shops and stores at Eagles Landing will proceed. The first retail properties
are expected to open in the Fall of 2011 with others to follow in the Spring of 2012.
BAGNELL DAM STRIP REVITALIZATION PLAN
The Bagnell Dam Strip Association is leading the effort to develop a solid comprehensive long-range plan for
the revitalization of the historic Lake Ozark downtown. The Plan will embrace the unique location of downtown Lake Ozark and its significance of being adjacent to the dam, the lake it created and the under-developed Osage River frontage below the dam. Current residents and visitors to the lake do not have general access to the water except for land within the control of the State Parks. A key characteristic of the Plan will be
to create free enhanced access to both the Lake and the River experiences together with the necessary parking spaces for the visitors. The Revitalization Plan includes Hotel facilities, water park amenities, lakeside and
riverside restaurants and retail facilities, indoor/outdoor theaters, an outdoor resort, increased recreational
amenities on the Osage River (rafting, canoeing, and kayaking) as will as public docks and boardwalks at the
Lake. Look for new developments in 2011 on the Bagnell Dam Strip.
HI-POINTE CENTER
Plans for the re-development of the Hi –Pointe Center have been on the agenda for Osage Beach for several
years. After a long process, the city is ready to proceed with the re-development with the addition of a major
grocery store with additional retail space.
Where Is Lake Of The Ozarks? In The Heart Of Missouri And The Midwest
Missouri’s largest lake is an all around family vacation land in the heart of the State. Lake of the Ozarks is just
a few hours away from anywhere in the Midwest.
St. Louis
165 Miles
Kansas City
198 Miles
Springfield
100 Miles
Branson
133 Miles
Chicago
463 Miles
Omaha
386 Miles
Tulsa
278 Miles
Wichita
286 Miles
OK City
481 Miles
Little Rock
307 Miles
Within a 165-mile radius, Lake Of The Ozarks is a short driving distance to nearly all of Missouri, in addition to portions of Arkansas,
Kansas, Illinois and Iowa. Nearly 7 million people reside within
150 miles of the Lake of the Ozarks.
Non-Resident Property Owner Snapshot
69% of Missourians who own second homes, own them at the Lake of the Ozarks. Non-Resident Property
Owners are from: St. Louis (28%); Kansas City (26%); Other In-State (15%); Out of State (31%)
Source 2006: Eric Baron: Missouri CareerCenter
Tourism and Visitor Snapshot
LAKE OF THE OZARKS VISITOR INFORMATION
4.5 – 5 Million Visitors Annually
Largest State Park in Missouri: 17,441 acres
5 Local Airports (one located in the Lake of the Ozarks State Park)
DINING: Over 30 Waterfront Restaurants (including 1 fine dining waterfront Restaurant); 7 Fine Dining +
Fine Dining Resort Restaurants w/Lake View; over 60 In-Land Restaurants featuring American, Italian, Mexican, Asian, Bar-B-Q, Sea Food, and diverse local favorites and national chain restaurants.
SHOPPING: Largest Brand Name Factory Outlet Mall in Missouri (110 Stores) and indoor and outdoor malls,
numerous specialty shops and stores featuring products such as home furnishings and décor, antiques,
clothing, jewelry and specialty food products.
FAMILY ACTIVITIES:
15 Golf Courses
14 City/Local Parks
30+ Marinas
3 Caves
4 Family Fun/water Parks
1 Speedway
7 Go-Kart Tracks
3 Aquatic Centers
4 Art Galleries
7 Miniature Golf Courses
3 Lake Cruise Ships/Charters
3 Wineries
2 Indoor Fun/Water Parks
1 Casino (Booneville)
1 Scenic Flight
2 State Parks
7 Museums/Shrines
3 Music Shows/Amphitheaters
2 Horseback Riding Stables
Trapshooting/Indoor Shooting Range
Helicopter Tours
4 Parasailing
TOURISM /VISITOR SURVEY RESULTS
Source: 2010 Study paid for by Tri County Lodging Association by Jerry Henry & Associates)
VISITORS - PRIMARY STATE OF RESIDENTS (2010): *Sample size was too small to provide valid and accurate estimates.
Missouri (24.6%); Illinois (21.9%); Kansas (7.1%); Oklahoma (3.5%); Iowa (12.5%)
Nebraska (5.4%); Wisconsin (4%); Indiana (4.5%); Minnesota (3.6%)
VISITORS - PRIMARY RESIDENCE CITY & STATE (2010)
St. Louis, MO
Kansas City, MO-KS
Peoria, IL
Chicago, IL
16.5% Cedar Rapids, IA
11.6% Des Moines, IA
6.3% Omaha, NE
6.3%
4.9%
4.5%
4.0%
Quincy, IL
Wichita, KS
Davenport, IA
MONTHS FOR MOST VISITORS (2010)
Summer (June-August)
19%
Holidays (November – December)
Fall (September-October)
71%
Other ( Jan.-March, Nov.- Dec.)
100k+: 13%
VISITORS HOUSEHOLD INCOME (2010)
100k – 50k: 53.5%
Under 50k: 33.6%
3.1%
3.1%
2.7%
6%
0%
Tourism and Visitor Snapshot (Continued)
VISITORS LENGTH OF STAY (2010)
4-7 Nights
2-3 Nights
43%
32%
8+ Nights
1 Night
3%
12%
10%
Day Trip
VISITORS ACCOMMODATIONS (2010)
22.8% Large Resort
33.6% Small Resort
Condominium
Motel/Hwy Hotel
18.8% Bed & Breakfast
10.8% Campground
0.2%
5%
VISITORS AGE (2010)
55+ Years
35-54 Years
18-34 Years
50%
25%
18%
12-17 Years
Under 12 Years
7%
10 %
LAKE ACTIVITIES: POPULARITY (2010)
Shopping
Boating/Lake Activities
Fishing
State Park (both)
Mini Golf
Meeting/Reunion/Conv.
78%
35%
25%
20%
18%
14%
Ha Ha Tonka State Park
Rode Go-Carts
Golf
Visited a Show/Cave
Special Events/Festival
Big Surf Water Park
18%
16%
14%
8%
16%
4%
LODGING / ACCOMMODATIONS BY NUMBER OF ROOMS
Camden County:
Accommodations less than 51 Units • Number of Rooms:
Accommodations 51-299 Units • Number of Rooms:
Accommodations 300 + Units • Number of Rooms:
Total of All Rooms
Miller County:
Accommodations less than 51 Units • Number of Rooms:
Accommodations 51-299 Units • Number of Rooms:
Total of All Rooms
Morgan County:
Accommodations less than 51 Units • Number of Rooms:
Accommodations 51-299 Units • Number of Rooms:
Total of All Rooms
Campgrounds
*Camgrounds from Entire Tri-County Area
Combined Total Of All Accommodations:
2007
1477
2807
1298
5582
2007
345
1093
1438
2007
280
92
372
2007
1499
8460
2008
1445
2814
1258
5517
2008
296
886
1182
2008
270
270
2008
1499
8468
2009
1338
2535
1258
5131
2009
284
673
957
2009
231
231
2009
1499
7818
2010
1357
2535
1258
5150
2010
176
756
934
2010
322
322
2010
1499
6406
Lake of the Ozarks offers lodging of all types; bed & breakfasts, condominiums, campgrounds* hotels, houseboats, motels, private
homes, property management, and resorts. * In 2008 Campground accommodations were separated from the general listing.
Source: TriCounty Lodging Association
Tourism and Visitor Snapshot (Continued)
TRAFFIC COUNTS
2005
12,099,209*
Location: Highway 54 at the Camden and Miller County Line
2006
2007
2008
2009
12,083,136
12,130,751*
11,048,150*
11,130,079*
2010
11,433,470
Some days in the month are estimates based on avgerage daily traffic counts.
COMPARISON OF TRAFFIC COUNTS BY MONTH
January
February
March
April
May
June
2009
723,592
728,274
903,900
919,318
1,061,773
1,060,386
2010
661,415
650,036
888,401
991,510
1,001,576
1,141,477
2011
676,316
(377,677)+
911,659
983,325
1,075,451
1,123,037
July
August
September
October
November
December
2009
1,212,102
1,091,697
954,432
902,146
808,658
746,801
2010
1,364, 380
1,085,991
1,020,084
954,557*
879,387*
794,656*
2011
1,351,801
1,113,786
1,044,873
977,592
863,468
2010* October, November, December traffic counts contain information for the counters at Miller/Camden Co. line on Hwy 54 and also
new counters on the Osage Beach Expressway. 2011+ Partial count the Expressway Counter was not in operation for the entire month.
Tourism – Economic Impact Snapshot
SALES TAX RECEIPTS
Osage Beach
Lake Ozark
Camdenton
Eldon
Versailles
2005
4467k
575k
1282k
2006
4750k
525k
1390k
831k
2007
4753k
611k
1427k
816k
2008
4535k
588k
1427k
843k
548k
2009
4254k
523k
1392k
843k
529k
2010
4204k
526k
1357k
807k
559k
Osage Beach And Lake Ozark Sales Tax: 7.225% - 8.225%* | Camden And Miller CountySales Tax: 5.225%
*Tif Districts May Have Additional Sales Tax Included
Source: Cities Of Osage Beach, Lake Ozark And Camdenton
Change 2009-2010
-1.1%
.6%
-2.6%
n/c
5.7%
Tourism – Annual Visitors (How Many?)
FISHING TOURNAMENTS (2010)
January-March
April-June
July-September
October-December
2896 Estimated Boats
9723 Estimated Boats
6964 Estimated Boats
3772 Estimated Boats
Tourism – Annual Visitors (How Many?) (Continued)
MAJOR EVENT ATTENDANCE
Event
Date 2010-2011
Attendance (Est.)
Eagle Days
January 9-10,2011
3,500
MardiGras Pub Crawl
February 12, 2011
6,100
Home & Garden Expo
February 19-20, 2011
2,750
St Patrick’s Parade
March 12, 2011
Products & Services Show
March 19-20, 2011
61st Annual Dogwood Festival
April 15-18, 2011
14th Annual Spring Harbor Hop
May 7, 2011
Street Meet National (1,000+ cars registered)
April 29-May 1, 2011
12,000-14,000
Canine Cannonball-Dock Dogs
June 10-12, 2011
8,500-10,000
4th Annual AquaPalooza
July 16, 2011
1,100 Boats
18th Annual Missouri Wine & Brew Festival
August 6, 2011
500
Hot Summer Nights (w/Concert)
August 13, 2011
2,000
Lake of the Ozarks Shootout
August 26-30, 2011
80,000
5th Annual Bikefest
September 15-18, 2011
26,000
Lake of the Ozarks Airshow
September 24, 2011
5,000
24th Eldon Turkey Festival
September 24, 2011
18,000
32nd Annual Old Tyme Apple Festival
October 1, 2011
30,000
26th Annual Fall Harbor Hop
October 8, 2011
2,000
5,000 (131 Floats)
5,700
10,000 +
1,500
Environment – Lake Of The Ozarks
GEOGRAPHY AND TOPOGRAPHY
The Lake of the Ozarks is nestled predominantly in the hilly, forested terrain of Midwest Missouri. Even though the
landscape can vary from steeply, sloping wooded hills and narrow, stony valleys to gently rolling, prairie-like uplands,
the diversity of the Lake of the Ozarks topography offers a scenic panorama and a range of recreational opportunities.
CLIMATE
Water Temp
Air Temp Day
Air Temp Night
Inches of Rain
Inches of Snow
JAN
39.2
43.7
22.1
1.82
5.1
FEB
38.1
46.6
23.4
1.79
5.6
MAR
41.1
55.6
32.0
3.06
5.0
APR
53.9
67.6
43.5
3.67
0.6
MAY
67.5
77.1
52.6
4.69
-0-
JUNE
78.6
86.2
62.6
4.54
-0-
JULY
83.6
91.8
65.9
2.40
-0-
AUG
83.9
90.5
64.7
3.58
-0-
SEPT
77.4
83.1
55.8
4.23
-0-
OCT
69.2
73.2
45.9
2.89
-0-
NOV
57.0
56.8
33.4
2.27
2.0
DEC
47.5
46.3
25.6
1.88
4.1