UNIVISION COMMUNICATIONS
Transcription
UNIVISION COMMUNICATIONS
UNIVISION COMMUNICATIONS National Hispanic Voter Survey UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY Methodology 1400 Hispanic registered voters Dates of Interviews June 12-June 25 Languages of Interviews English, Spanish Margin of Error +/- 2.62% Sample UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 2 PROFILE OF THE HISPANIC ELECTORATE UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY As you may know, on November 8th, 2016 there will be a presidential election to elect the next President of the United States. How likely are you to vote in that election? 92% Very likely 7% Somewhat likely 1% Somewhat unlikely 0% 20% 40% 60% 80% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 100% 4 When thinking about politics and government, do you consider yourself to be… 12% Very/Somewhat liberal 35% Moderate 11% Very/Somewhat conservative Don’t know/No answer 28% 16% 32% 21% 5% 0% 10% 20% 30% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 40% 5 Do you consider yourself a Democrat, a Republican, or an Independent? 26% 16% 58% Democrat Republican Independent UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 6 Do you consider yourself a Democrat, a Republican, or an Independent? BY ‘SWING STATE’ Florida Nevada North Carolina Colorado Democrat 42% 58% 35% 55% Republican 33% 18% 27% 12% Independent 25% 24% 38% 33% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 7 Do you consider yourself a Democrat, a Republican, or an Independent? BY AGE 18-34 35-49 50-64 65+ Democrat 54% 48% 63% 65% Republican 15% 21% 13% Independent 31% 31% 24% 20% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 15% 8 Do you consider yourself a Democrat, a Republican, or an Independent? BY LANGUAGE OF PREFERENCE English Spanish Democrat 52% 69% Republican 19% 11% Independent 29% 20% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 9 The Republican Party 13% Very/Somewhat favorable 23% 24% Somewhat/Very unfavorable 36% 28% 52% 12% Don't know/No answer 0% 20% 40% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 60% 10 The Democratic Party 35% Very/Somewhat favorable 12% Somewhat/Very unfavorable 13% 68% 33% 25% 7% Don't know/No answer 0% 20% 40% 60% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 11 OPINIONS OF THE OBAMA ADMINISTRATION UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY Barack Obama 38% Very/Somewhat favorable 11% Somewhat/Very unfavorable 20% 64% 26% 31% 5% Don't know/No answer 0% 20% 40% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 60% Barack Obama BY ‘SWING STATE’ Florida Nevada North Carolina Colorado Favorable 55% 68% 61% 67% Unfavorable 42% 29% 38% 31% Don’t know/No answer 3% 3% 1% 2% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 14 Barack Obama BY COUNTRY OF ORIGIN U.S. Born Favorable 60% Foreign Born 70% Unfavorable 35% 26% 5% 4% Don’t Know/No answer UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 15 Barack Obama BY PARTY AFFILIATION Democrat Republican Independent Favorable 81% 17% 56% Unfavorable 15% 77% 38% Don’t Know/ No answer 4% 6% 6% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 16 After more than 6 years in office, how would you rate your overall level of satisfaction with the Presidency of Barack Obama? 24% Very/Somewhat satisfied Somewhat/Very dissappointed Don't know/No answer 59% 35% 40% 22% 18% 1% 0% 20% 40% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 60% After more than 6 years in office, how would you rate your overall level of satisfaction with the Presidency of Barack Obama? BY ‘SWING STATE’ Florida Nevada North Carolina Colorado Satisfied 53% 60% 53% 61% Disappointed 47% 40% 46% 38% - - 1% 1% Don’t Know/No answer UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 18 After more than 6 years in office, how would you rate your overall level of satisfaction with the Presidency of Barack Obama? BY PARTY AFFILIATION Democrat Republican Independent Satisfied 75% 17% 52% Disappointed 24% 83% 47% 1% - 1% Don’t Know/No answer UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 19 After more than 6 years in office, how would you rate your overall level of satisfaction with the Presidency of Barack Obama? BY COUNTRY OF ORIGIN Favorable U.S. Born 55% Foreign Born 64% Unfavorable 44% 35% Don’t Know/No answer 1% 1% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 20 OPINIONS OF THE 2016 CANDIDATES UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 2016 DEMOCRATIC CANDIDATES UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY Martin O’Malley Very/Somewhat favorable 2% 10% Somewhat/Very unfavorable 8% 6% 12% 14% 74% Don't know/No answer 0% 20% 40% 60% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 80% 23 Bernie Sanders Very/Somewhat favorable 5% 11% 16% Somewhat/Very unfavorable 8% 8% 16% 68% Don't know/No answer 0% 20% 40% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 60% 24 Joe Biden 19% Very/Somewhat favorable Somewhat/Very unfavorable 13% 31% 13% 50% 26% 24% Don't know/No answer 0% 20% 40% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 60% 25 Hillary Clinton 44% Very/Somewhat favorable Somewhat/Very unfavorable 8% 18% 24% 68% 26% 6% Don't know/No answer 0% 20% 40% 60% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 80% 100% 26 Hillary Clinton BY ‘SWING STATE’ Florida Nevada North Carolina Colorado Favorable 58% 69% 56% 67% Unfavorable 35% 25% 41% 26% Don’t Know/No answer 7% 6% 3% 7% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 27 Hillary Clinton BY LANGUAGE OF PREFERENCE English Spanish Favorable 62% 78% Unfavorable 32% 15% Don’t Know/No answer 6% 7% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 28 Hillary Clinton BY COUNTRY OF ORIGIN Favorable U.S. Born 60% Foreign Born 76% Unfavorable 33% 17% Don’t Know/No answer 7% 7% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 29 Hillary Clinton BY PARTY AFFILIATION Democrat Republican Independent Favorable 86% 20% 57% Unfavorable 9% 71% 35% Don’t Know/No answer 5% 9% 8% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 30 N=811 If the 2016 Democratic presidential primary or caucus in your state were held today and the candidates were the ones below, whom would you support? (Asked of Democrats) 73% 75% 70% 65% 60% 55% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 8% Hillary Clinton Joe Biden 3% Bernie Sanders 1% Martin O'Malley 5% 10% Someone Don't else Know / No Answer UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 31 N=811 If the 2016 Democratic presidential primary or caucus in your state were held today and the candidates were the ones below, whom would you support? (Asked of Democrats) BY ‘SWING STATE’ Florida Nevada North Carolina Colorado Hillary Clinton 76% 72% 71% 70% Joe Biden 10% 9% 13% 6% Bernie Sanders 7% 6% 9% 8% Martin O’Malley - - - 2% Someone else 4% - - - Don’t know/ No answer 3% 13% 7% 14% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 32 2016 REPUBLICAN CANDIDATES UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY Scott Walker 4% 11% Very/Somewhat favorable Somewhat/Very unfavorable 10% 15% 13% 23% 62% Don't know/No answer 0% 20% 40% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 60% 34 Rand Paul Somewhat/Very unfavorable 22% 17% 5% Very/Somewhat favorable 32% 17% 15% 46% Don't know/No answer 0% 10% 20% 30% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 40% 50% 35 Ted Cruz 8% Very/Somewhat favorable Somewhat/Very unfavorable 26% 18% 23% 13% 36% 38% Don't know/No answer 0% 10% 20% 30% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 40% 50% 36 Ted Cruz BY LANGUAGE OF PREFERENCE English Spanish Favorable 25% 25% Unfavorable 43% 24% Don’t Know/No answer 32% 51% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 37 Marco Rubio 13% Very/Somewhat favorable Somewhat/Very unfavorable 14% 22% 35% 20% 34% 31% Don't know/No answer 0% 10% 20% 30% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 40% 50% 38 Marco Rubio BY PARTY AFFILIATION Democrat Republican Independent Favorable 24% 62% 40% Unfavorable 42% 16% 28% Don’t Know/No answer 34% 22% 32% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 39 Marco Rubio BY ‘SWING STATE’ Florida Nevada North Carolina Colorado Favorable 46% 31% 44% 35% Unfavorable 42% 35% 35% 34% Don’t Know/No answer 12% 34% 21% 31% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 40 Jeb Bush 11% Very/Somewhat favorable Somewhat/Very unfavorable 36% 25% 45% 29% 16% 19% Don't know/No answer 0% 10% 20% 30% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 40% 50% 41 Jeb Bush BY PARTY AFFILIATION Democrat Republican Independent Favorable 26% 71% 39% Unfavorable 52% 17% 44% Don’t Know/No answer 22% 12% 17% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 42 Jeb Bush BY ‘SWING STATE’ Florida Nevada North Carolina Colorado Favorable 58% 29% 46% 24% Unfavorable 37% 54% 44% 57% Don’t Know/No answer 5% 17% 10% 19% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 43 N=224 If the 2016 Republican presidential primary or caucus in your state were held today and the candidates were the ones below, whom would you support? (Asked of Republicans) 40% 40% 35% 30% 22% 25% 16% 20% 15% 8% 10% 6% 5% 4% 4% 0% Jeb Bush Marco Rubio Ted Cruz Scott Walker Rand Paul Someone Don't else Know / No Answer UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 44 ELECTORAL MOTIVATION UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY Jobs and the economy 90% Very/Somewhat important 8% 98% 1% Not too important 1% Don't know/No answer 0% 20% 40% 60% 80% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 100% 46 Which political party do you think is more in line with your views on economic policy and the creation of jobs? 60% 55% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 56% 22% 7% Democratic Party Republican Party Both 8% Neither 7% Don't know/No answer UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 47 Which political party do you think is more in line with your views on economic policy and the creation of jobs? BY LANGUAGE OF PREFERENCE English Spanish Democratic Party 51% 64% Republican Party 26% 15% Both 5% 8% Neither 10% 5% Don’t know/No answer 8% 8% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 48 Education Very/Somewhat important Not too/Not important at all 9% 89% 98% 1% 1% 0% 20% 40% 60% 80% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 100% 49 Healthcare 85% Very/Somewhat important Not too/Not important at all 2% Don't know/No answer 1% 0% 20% 40% 12% 60% 80% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 97% 100% 50 Immigration 72% Very/Somewhat important Not too/Not important at all 5% 0% 3% 8% 20% 40% 20% 60% 80% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 92% 100% 51 Which political party do you think is more in line with your views on immigration policy? 60% 60% 55% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 20% 4% Democratic Party Republican Party Both 10% Neither 6% Don't know/No answer UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 52 Which political party do you think is more in line with your views on immigration policy? BY LANGUAGE OF PREFERENCE English Spanish Democratic Party 56% 66% Republican Party 24% 14% Both 3% 5% Neither 11% 8% Don’t know/No answer 6% 7% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 53 Which political party do you think is more in line with your views on immigration policy? BY PARTY AFFILIATION Democrat Republican Independent Democratic party 78% 17% 48% Republican party 9% 59% 21% Both 3% 7% 4% 13% 5% 15% 3% 7% 11% Neither Don’t know/No answer UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 54 If a candidate for President supports a path to citizenship or legal status for undocumented immigrants, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote? 54% More likely 11% Less likely 31% Has no impact on vote Don't know/No answer 4% 0% 20% 40% 60% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 80% 100% 55 If a candidate for President supports a path to citizenship or legal status for undocumented immigrants, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote? BY LANGUAGE OF PREFERENCE English Spanish More likely 47% 65% Less likely 13% 7% Has no impact 36% 22% Don’t know/No answer 4% 6% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 56 If a candidate for President supports a path to citizenship or legal status for undocumented immigrants, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote? BY PARTY AFFILIATION Democrat Republican Independent More likely 61% 33% 51% Less likely 7% 30% 9% Has no impact 27% 35% 36% Don’t know/No answer 5% 2% 4% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 57 If a candidate for President opposes a path to citizenship or legal status for undocumented immigrants, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote? 15% More likely 52% Less likely 29% Has no impact on vote Don't know/No answer 4% 0% 20% 40% 60% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 80% 100% 58 If a candidate for President opposes a path to citizenship or legal status for undocumented immigrants, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote? BY PARTY AFFILIATION Democrat Republican Independent More likely 15% 21% 12% Less likely 57% 41% 46% Has no impact 23% 33% 39% Don’t know/No answer 5% 5% 3% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 59 Foreign Policy 63% Very/Somewhat important Not too/Not important at all 5% 4% 23% 86% 9% 5% Don't know/No answer 0% 20% 40% 60% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 80% 100% 60 If a candidate for President supports the new policy of normalization of diplomatic relations between the United States and Cuba, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote? 34% More likely 14% Less likely 46% Has no impact on vote 6% Don't know/No answer 0% 10% 20% 30% 40% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 50% 61 If a candidate for President supports the new policy of normalization of diplomatic relations between the United States and Cuba, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote? BY ‘SWING STATE’ Florida Nevada North Carolina More likely 32% 32% 31% 31% Less likely 19% 11% 13% 15% Has no impact 46% 50% 54% 51% Don’t know/ No answer 3% 7% 2% 3% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY Colorado 62 If a candidate for President supports the new policy of normalization of diplomatic relations between the United States and Cuba, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote? BY PARTY AFFILIATION Democrat Republican Independent More likely 39% 25% 32% Less likely 11% 25% 13% Has no impact 45% 45% 49% Don’t know/No answer 5% 5% 6% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 63 If a candidate for President supports the new policy of normalization of diplomatic relations between the United States and Cuba, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote? BY NATIONALITY Cuban Non-Cuban Hispanic More likely 40% 34% Less likely 26% 13% Has no impact 26% 47% Don’t know/ No answer 8% 6% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 64 If a candidate for President opposes the new policy of normalization of diplomatic relations between the United States and Cuba, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote? 12% More likely 32% Less likely 50% Has no impact on vote 6% Don't know/No answer 0% 10% 20% 30% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 40% 50% 65 If a candidate for President opposes the new policy of normalization of diplomatic relations between the United States and Cuba, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote? BY PARTY AFFILIATION Democrat Republican Independent More likely 11% 22% 10% Less likely 36% 22% 31% Has no impact 48% 52% 54% Don’t know/No answer 5% 4% 5% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 66 If a candidate for President opposes the new policy of normalization of diplomatic relations between the United States and Cuba, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote? BY NATIONALITY Cuban Non-Cuban Hispanic More likely 27% 12% Less likely 40% 32% Has no impact 29% 51% Don’t know/ No answer 4% 5% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 67 If a candidate for President opposes the new policy of normalization of diplomatic relations between the United States and Cuba, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote? BY ‘SWING STATE’ Florida Nevada North Carolina More likely 16% 10% 12% 13% Less likely 34% 27% 35% 27% Has no impact 47% 55% 53% 56% Don’t know/ No answer 3% 8% - 4% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY Colorado 68 Global Climate Change 59% Very/Somewhat important Not too/Not important at all Don't know/No answer 7% 6% 24% 83% 13% 4% 0% 20% 40% 60% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 80% 100% 69 Global Climate Change BY PARTY AFFILIATION Democrat Republican Independent Important 89% 68% 80% Not important 7% 30% 17% Don’t Know/ No answer 4% 2% 3% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 70 Decriminalization of Marijuana 31% Very/Somewhat important Not too/Not important at all 38% 23% 15% 57% 26% 5% Don't know/No answer 0% 20% 40% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 60% 71 Decriminalization of Marijuana BY AGE 18-34 35-49 50-64 65+ Important 67% 56% 56% 49% Not important 31% 38% 38% 46% Don’t Know/ No answer 2% 6% 6% 5% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 72 Same Sex Marriage 29% Very/Somewhat important 45% 27% 18% Not too/Not important at all 50% 21% 5% Don't know/No answer 0% 10% 20% 30% 40% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 50% 60% 73 Same Sex Marriage BY LANGUAGE OF PREFERENCE English Spanish Important 57% 37% Not important 40% 55% Don’t Know/ No answer 3% 8% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 74 Which one of the following issues will be the MOST important in deciding your vote for President in November 2016? Jobs and the economy 36% Education 18% Healthcare 14% Immigration 13% Foreign Policy 7% Global Climate Change 4% Decriminalization of Marijuana Same Sex Marriage Other Don’t Know/No answer 2% 1% 1% 4% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 75 If a Presidential candidate were able to speak Spanish fluently would you be more likely to vote for them, less likely to vote for them or has no impact on your vote? 26% More likely Less likely 3% 68% Has no impact on vote Don't know/No answer 3% 0% 20% 40% 60% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 80% 100% 76 If a Presidential candidate were able to speak Spanish fluently would you be more likely to vote for them, less likely to vote for them or has no impact on your vote? BY LANGUAGE OF PREFERENCE English Spanish More likely 18% 39% Less likely 3% 2% Has no impact 77% 54% Don’t know/No answer 2% 5% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 77 If a Presidential candidate were able to speak Spanish fluently would you be more likely to vote for them, less likely to vote for them or has no impact on your vote? BY COUNTRY OF ORIGIN U.S. Born More likely 17% Foreign Born 36% Less likely 4% 2% Has no impact 78% 58% Don’t know/No answer 1% 4% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 78 If a Presidential candidate were able to speak Spanish fluently would you be more likely to vote for them, less likely to vote for them or has no impact on your vote? BY INCOME $25K or less $25K$50K $50K$100K $100K+ More likely 43% 28% 15% 13% Less likely 4% 2% 2% 2% Has no impact 49% 68% 83% 85% Don’t know/ No answer 4% 2% - - UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 79 NATIONAL HORSERACE UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY Tracking the Hispanic Vote in Presidential Elections 2000-2012 Percentage of Hispanic electorate 90% 80% 70% 60% 50% 40% 53% 62% 35% 44% 67% 71% vs. 31% 29% 30% 20% 10% 0% 2000 Gore vs. Bush 2004 Kerry vs. Bush 2008 Obama vs. McCain 2012 Obama vs. Romney UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 2016 81 I know it’s a long way off, but if the presidential election to elect the next President of the United States was held today, would you be more likely to support the DEMOCRATIC CANDIDATE for President or the REPUBLICAN CANDIDATE for President? 15% 23% 62% Democratic Candidate Republican Candidate Undecided UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 82 I know it’s a long way off, but if the presidential election to elect the next President of the United States were held today, would you be more likely to support the Democratic candidate for President or the Republican candidate for President? BY ‘SWING STATE’ Democratic Candidate Republican Candidate Undecided Florida Nevada North Carolina 49% 61% 47% 67% 35% 22% 35% 19% 16% 17% 18% 14% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY Colorado 83 I know it’s a long way off, but if the presidential election to elect the next President of the United States were held today, would you be more likely to support the Democratic candidate for President or the Republican candidate for President? BY PARTY AFFILIATION Democratic Candidate Republican Candidate Undecided Democrat Republican Independent 87% 3% 39% 5% 85% 26% 8% 12% 35% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 84 I know it’s a long way off, but if the presidential election to elect the next President of the United States were held today, would you be more likely to support the Democratic candidate for President or the Republican candidate for President? BY LANGUAGE OF PREFERENCE English Spanish Democratic Candidate 56% 70% Republican Candidate 27% 16% Undecided 17% 14% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 85 Democrat Hillary Clinton and Republican Scott Walker, whom would you vote for? 69% Hillary Clinton 20% Scott Walker 11% Don't know/No answer 0% 20% 40% 60% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 86 Democrat Hillary Clinton and Republican Scott Walker, whom would you vote for? BY ‘SWING STATE’ Florida Nevada North Carolina Hillary Clinton 58% 70% 59% 67% Scott Walker 31% 21% 30% 24% Don’t know/ No answer 11% 9% 11% 9% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY Colorado 87 Democrat Hillary Clinton and Republican Rand Paul, whom would you vote for? 69% Hillary Clinton 22% Rand Paul 9% Don't know/No answer 0% 20% 40% 60% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 88 Democrat Hillary Clinton and Republican Rand Paul, whom would you vote for? BY ‘SWING STATE’ Florida Nevada North Carolina Hillary Clinton 60% 63% 58% 65% Rand Paul 34% 29% 33% 27% Don’t know/ No answer 6% 8% 9% 8% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY Colorado 89 Democrat Hillary Clinton and Republican Ted Cruz, whom would you vote for? 69% Hillary Clinton 22% Ted Cruz 9% Don't know/No answer 0% 20% 40% 60% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 90 Democrat Hillary Clinton and Republican Ted Cruz, whom would you vote for? BY ‘SWING STATE’ Florida Nevada North Carolina Hillary Clinton 60% 71% 55% 70% Ted Cruz 32% 21% 34% 24% Don’t know/ No answer 8% 8% 11% 6% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY Colorado 91 Democrat Hillary Clinton and Republican Ted Cruz, whom would you vote for? BY LANGUAGE OF PREFERENCE English Spanish Hillary Clinton 64% 77% Ted Cruz 26% 14% Don’t know/No answer 10% 9% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 92 Democrat Hillary Clinton and Republican Marco Rubio, whom would you vote for? 66% Hillary Clinton 25% Marco Rubio 9% Don't know/No answer 0% 20% 40% 60% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 93 Democrat Hillary Clinton and Republican Marco Rubio, whom would you vote for? BY ‘SWING STATE’ Hillary Clinton Marco Rubio Don’t know/ No answer Florida Nevada North Carolina 53% 40% 7% 68% 25% 7% 54% 66% 37% 29% 9% 5% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY Colorado 94 Democrat Hillary Clinton and Republican Marco Rubio, whom would you vote for? BY PARTY AFFILIATION Hillary Clinton Marco Rubio Don’t know/ No answer Democrat Republican Independent 87% 8% 5% 15% 74% 11% 52% 32% 16% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 95 Democrat Hillary Clinton and Republican Marco Rubio, whom would you vote for? BY LANGUAGE OF PREFERENCE English Spanish Hillary Clinton 69% 75% Marco Rubio 30% 16% Don’t know/No answer 1% 8% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 96 Democrat Hillary Clinton and Republican Jeb Bush, whom would you vote for? 64% Hillary Clinton 27% Jeb Bush 9% Don't know/No answer 0% 20% 40% 60% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 97 Democrat Hillary Clinton and Republican Jeb Bush, whom would you vote for? BY ‘SWING STATE’ Florida Nevada North Carolina Hillary Clinton 49% 67% 53% 67% Jeb Bush 44% 25% 39% 21% 7% 8% 8% 12% Don’t know/ No answer UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY Colorado 98 Democrat Hillary Clinton and Republican Jeb Bush, whom would you vote for? BY PARTY AFFILIATION Democrat Republican Independent Hillary Clinton 83% 10% 54% Jeb Bush 11% 81% 29% Don’t know/ No answer 6% 9% 17% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 99 Democrat Hillary Clinton and Republican Jeb Bush, whom would you vote for? BY LANGUAGE OF PREFERENCE English Spanish Hillary Clinton 59% 72% Jeb Bush 31% 20% Don’t know/No answer 10% 8% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 100 Methodology 1400 Hispanic registered voters Dates of Interviews July 7-July 13 Languages of Interviews English, Spanish Margin of Error +/- 2.62% Sample UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 101 Recently, Republican Presidential candidate Donald Trump has been in the news regarding his comments about Hispanic immigrants and in particular about Mexican immigrants. Have you heard about Donald Trump’s recent comments? 9% 1% 90% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY Yes No Don't Know / No Answer During his speech announcing himself as a Republican candidate for President of the United States, Donald Trump said the following: “When Mexico sends its people, they’re not sending their best. They’re sending people that have lots of problems and they’re bringing those problems with us. They’re bringing drugs, they’re bringing crime, they’re rapists, and some, I assume, are good people.” Do you find Donald Trump’s comments offensive? 3% 18% Yes 79% No Don't Know / No Answer UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY During his speech announcing himself as a Republican candidate for President of the United States, Donald Trump said the following: “When Mexico sends its people, they’re not sending their best. They’re sending people that have lots of problems and they’re bringing those problems with us. They’re bringing drugs, they’re bringing crime, they’re rapists, and some, I assume, are good people.” Do you find Donald Trump’s comments offensive? BY ‘SWING STATE’ Florida Nevada North Carolina Colorado Yes 79% 81% 77% 78% No 16% 17% 22% 20% Don’t Know/No Answer 5% 2% 1% 2% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 104 During his speech announcing himself as a Republican candidate for President of the United States, Donald Trump said the following: “When Mexico sends its people, they’re not sending their best. They’re sending people that have lots of problems and they’re bringing those problems with us. They’re bringing drugs, they’re bringing crime, they’re rapists, and some, I assume, are good people.” Do you find Donald Trump’s comments offensive? BY PARTY AFFILIATION Democrat Republican Independent Yes 88% 59% 71% No 9% 37% 27% Don’t know/No answer 3% 4% 2% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY During his speech announcing himself as a Republican candidate for President of the United States, Donald Trump said the following: “When Mexico sends its people, they’re not sending their best. They’re sending people that have lots of problems and they’re bringing those problems with us. They’re bringing drugs, they’re bringing crime, they’re rapists, and some, I assume, are good people.” Do you find Donald Trump’s comments offensive? BY NATIONAL HERITAGE Mexican-American Voters Non-Mexican Hispanic Voters Yes 82% 77% No 16% 20% 2% 3% Don’t know/No answer UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY In the wake of Donald Trump’s comments regarding Mexican immigrants, several major corporations including Univision, NBC and Macy’s have ended their business relationships with Trump and his companies. Do you agree or disagree with the decision by corporations who have decided to end their business relationships with Donald Trump? 60% Strongly/Somewhat Agree Somewhat/Strongly Disagree 9% 10% 14% 74% 19% 7% Don't know/No answer 0% 20% 40% 60% 80% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 100% In the wake of Donald Trump’s comments regarding Mexican immigrants, several major corporations including Univision, NBC and Macy’s have ended their business relationships with Trump and his companies. Do you agree or disagree with the decision by corporations who have decided to end their business relationships with Donald Trump? BY PARTY AFFILIATION Democrat Republican Independent Agree 85% 53% 64% Disagree 9% 40% 27% Don’t know/No answer 6% 7% 9% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY In your opinion do you believe that Donald Trump’s comments on Mexican immigrants represent the views of The Republican Party or do you believe that those comments only represent the views of Donald Trump? 7% 18% 14% Donald Trump 61% Republican Party Both Don't Know / No Answer UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY In your opinion do you believe that Donald Trump’s comments on Mexican immigrants represent the views of The Republican Party or do you believe that those comments only represent the views of Donald Trump? BY PARTY AFFILIATION Democrat Republican Independent Trump 55% 77% 62% Party 17% 11% 10% Both 21% 7% 19% 6% 5% 10% Don’t know/No answer UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY Do you have a favorable opinion or an unfavorable opinion of Donald Trump? 6% 11% Very/Somewhat favorable 17% 15% Somewhat/Very unfavorable 71% 56% 12% Don't know/No answer 0% 20% 40% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 60% Donald Trump BY PARTY AFFILIATION Democrat Republican Independent Favorable 10% 36% 20% Unfavorable 81% 57% 60% 9% 7% 20% Don’t Know/No answer UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 112 Donald Trump BY ‘SWING STATE’ Florida Nevada North Carolina Colorado Favorable 18% 16% 18% 17% Unfavorable 70% 74% 70% 71% Don’t Know/No answer 12% 10% 12% 12% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 113 Republican Presidential Candidates Image Ratings Favorable 15% 22% 26% 35% 36% 17% Unfavorable 23% 32% 36% 34% 45% 71% Don’t Know/ No answer 62% 46% 38% 31% 19% 12% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 114 Do you have a favorable opinion or an unfavorable opinion of The Republican Party? 60% 50% 52% 40% 30% 20% 36% 12% 10% 0% Favorable Unfavorable Before Trump Announcement Don't know/No answer After Trump Announcement UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY Do you have a favorable opinion or an unfavorable opinion of The Republican Party? 60% 50% 56% 52% 40% 30% 20% 35% 12% 9% 36% 10% 0% Favorable Unfavorable Before Trump Announcement Don't know/No answer After Trump Announcement UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY Which political party do you think is more in line with your views on immigration policy – the Democratic Party or the Republican Party? 60% 60% 50% 40% 30% 20% 20% 4% 10% 10% 6% 0% Democratic Party Republican Party Before Trump Announcement Both Neither Don't know/No answer After Trump Announcement UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY Which political party do you think is more in line with your views on immigration policy – the Democratic Party or the Republican Party? 60% 60% 50% 40% 30% 20% 20% 4% 10% 10% 6% 0% Democratic Party Republican Party Before Trump Announcement Both Neither Don't know/No answer After Trump Announcement UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY Based on his comments about Mexican immigrants, do you believe that Donald Trump should be excluded from the Republican Presidential Debates? 9% Yes 40% 51% No Don't Know / No Answer UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY Based on his comments about Mexican immigrants, do you believe that Donald Trump should be excluded from the Republican Presidential Debates? BY PARTY AFFILIATION Democrat Republican Independent Yes 58% 36% 45% No 32% 59% 44% Don’t know/No answer 10% 5% 11% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY If the 2016 Republican presidential primary or caucus in your state were held today and the candidates were the ones below, whom would you support? (Asked only of Republicans) 40% 40% 35% 30% 25% 22% 20% 16% 15% 10% 8% 5% 6% 4% 4% 0% Before Trump Announcement After Trump Announcement UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY If the 2016 Republican presidential primary or caucus in your state were held today and the candidates were the ones below, whom would you support? (Asked only of Republicans) 40% 38% 40% 35% 30% 25% 22% 22% 20% 15% 10% 16% 12% 8% 7% 5% 6% 5% 4% 5% 8% 4% 3% 0% Before Trump Announcement After Trump Announcement UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY If the 2016 Republican presidential primary or caucus in your state were held today and the candidates were the ones below, whom would you support? (Asked only of Republicans) BY ‘SWING STATE’ Jeb Bush Marco Rubio Ted Cruz Donald Trump Scott Walker Rand Paul Someone Else Undecided Florida Nevada North Carolina Colorado 50% 29% 5% 3% 3% 2% 2% 6% 21% 25% 4% 4% 13% 8% 25% 36% 13% 6% 11% 9% 6% 19% 12% 27% 23% 8% 12% 8% 10% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 123 I know it’s a long way off, but if the presidential election to elect the next President of the United States were held today, would you be more likely to support the Democratic candidate for President or the Republican candidate for President? 70% 60% 62% 50% 40% 30% 23% 15% 20% 10% 0% Democratic Candidate Republican Candidate Before Trump Announcement After Trump Announcement UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY Undecided I know it’s a long way off, but if the presidential election to elect the next President of the United States were held today, would you be more likely to support the Democratic candidate for President or the Republican candidate for President? 70% 60% 62% 60% 50% 40% 23% 23% 30% 20% 15% 17% 10% 0% Democratic Candidate Republican Candidate Before Trump Announcement After Trump Announcement UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY Undecided I know it’s a long way off, but if the presidential election to elect the next President of the United States were held today, would you be more likely to support the Democratic candidate for President or the Republican candidate for President? BY ‘SWING STATE’ Florida Nevada North Carolina Colorado Democratic Candidate 49% 59% 48% 66% Republican Candidate 34% 19% 30% 17% Undecided 17% 22% 22% 17% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 126 If the candidates in the November 2016 general election were Democrat Hillary Clinton and Republican Donald Trump, whom would you vote for? 70% Hillary Clinton Donald Trump 16% Undecided 14% 0% 20% 40% 60% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY If the candidates in the November 2016 general election were Democrat Hillary Clinton and Republican Donald Trump, whom would you vote for? BY ‘SWING STATE’ Florida Nevada North Carolina Colorado Hillary Clinton 61% 66% 57% 69% Donald Trump 18% 17% 24% 14% Undecided 21% 17% 19% 17% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 128 If the candidates in the November 2016 general election were Democrat Hillary Clinton and Republican Donald Trump, whom would you vote for? BY PARTY AFFILIATION Democrat Republican Independent Hillary Clinton 91% 27% 53% Donald Trump 3% 49% 22% Undecided 6% 24% 24% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY CLINTON 64% – BUSH 27% CLINTON 66% – RUBIO 25% CLINTON 69% – CRUZ 22% CLINTON 69% – PAUL 22% CLINTON 69% – WALKER 20% CLINTON 70% – TRUMP 16% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY DEMOGRAPHICS UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY To make sure that we have a representative sample, can you please tell me your age – are you under 18, between 18 and 34, between 35 and 49, between 50 and 64, or are you 65 and older? 24% 22% 18-34 28% 25% 35-49 50-64 65+ UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 132 Would you prefer to be interviewed in Spanish or English? 37% 63% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY Spanish English 133 What is the highest level of education that have you have completed? 32% 35% 26% 30% 27% 25% 20% 15% 12% 10% 3% 5% 0% Elementary school High school graduate Two-year college or technical school College graduate or higher Don't know/No answer UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 134 What is the annual household income of your family before taxes? 25% 23% 24% 22% 18% 20% 13% 15% 10% 5% 0% Less than $25,000 Between $25,000 and $50,000 Between $50,000 and $100,000 More than $100,000 UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY Don't know/No answer 135 In what country were you born? 55% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 53% 22% 6% 5% 4% 4% 4% 0% 2% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 136 In what country were most of your parents and/or grandparents born? (Asked only of U.S. born Hispanic voters) 55% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 54% 30% 4% 2% 2% 1% 2% 2% 3% UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 137 Gender 52% 47% Male Female UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 138 Region 18% 7% 39% Northeast 36% Midwest South West UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 139 CLIENT LOGO National Hispanic Voter Survey For more information please contact: Fernand Amandi Principal 305.529.9916 famandi@bendixenonline.com UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY