After just one 2-hour treatment, Crest 3D White 2 Hour Express

latest innovations
New Crest 3D White 2 Hour Express Whitestrips provide a whiter smile
whenever it’s needed, with no planning required. This latest addition to the
Crest 3D White family brings spontaneity to teeth whitening, so that consumers
can conveniently whiten without the wait, making these Whitestrips ideal for
last-minute events and invitations.
These new Whitestrips enable Crest to respond to research showing that some
customers want to whiten their teeth on short notice, without making a big
time commitment. The Whitestrips are even comfortable enough that they
can be worn while cleaning the house, catching a film or shopping.
After just one 2-hour treatment, Crest 3D White 2 Hour
Express Whitestrips deliver teeth that are noticeably whiter
for up to three months:
• This Whitestrip combines Crest’s highest level
of peroxide with our most advanced adhesive
technology. Coupled together, they allow the
strip to deliver whitening over two hours.
• Stains are removed deep within the enamel
• Advanced Seal No Slip technology enables
consumers to talk, drink water and continue
their normal routine while teeth are whitened.
• Removal of the Whitestrip is easy and clean,
with no messy residue left behind.
for long-lasting whiteness.
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ains are removed within •theStains
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ighter smile in next to no time.
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Crest 3D White 2 Hour Express Whitestrips will
Technology:
*As compared to the amount of whitening ingredient in Crest Whitestrips Professional Effects.
red to the amount of whitening ingredient in Crest Whitestrips Professional Effects.
be available starting
• This is Crest’s most powerful Whitestrip available
late December 2010 at mass
retailers and drugstores throughout the US.
New
Design
+ Advanced
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at retail
and the only strip
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w Design + Advanced
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Long Lasting
Results
immediate results after a single 2-hour treatment.
• Improved
Fit: Advancements
in the
Whitestrip
structure
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it the best fitting Wh
mproved Fit: Advancements
in the Whitestrip
structure make
it the
best fitting
Whitestrip
• This is the best fitting Whitestrip ever, with
Optimized
and conform
to teeth for improved wear and comfort.
ptimized notches wrap and conform
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optimized notches
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• •Seal
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Adhesion:
Seal No
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For more
visit Advanced
www.3DWhite.com.
etter Adhesion: Advanced
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ster Results: In addition• toFaster
the Whitestrip’s
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For more
information
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Crest 3D
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Hourwww.3dwhite.com.
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ore information on Crest
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Two Hour
Whitestrips,
Contacts
Alissa Fitzgibbons
P&G Oral Care
513.622.5551
fitzgibbons.al@pg.com
Jenna Halpin
MSLGroup Americas (PR Agency)
212.468.4312
jenna.halpin@mslgroup.com