ATW`s - Aircraft Interiors Expo
Transcription
ATW`s - Aircraft Interiors Expo
A Note from the Publisher ATW enters our 49th year of publishing beginning with the January 2012 issue. With this issue, you’ll notice a complete redesign. The redesign will highlight ATW’s award-winning editorial, it will graphically enhance each feature, introduce new content features, as well as tie our print and our web offerings together. ATW is proud to deliver the highest value product in the business. In doing so, we promise to always deliver quality circulation (with no three-year names) and continue to be unmatched in total international distribution. ATW continues to produce award-winning editorial that keeps all of our readers and customers informed of trends and events taking place in the industry. With the new design, we will be providing even more opportunities and venues to showcase your brands directly to your target audience, our readers. William A. Freeman, III Group Publisher Throughout the year, you will see several new product innovations coming to market. Last year, we introduced ATW’s Skypaths, to meet the growing needs of those who wanted to keep up-to-date on weekly flight routes. We employed engagement based targeting to identify those who specifically had interest by tracking behavior. This new methodology resulted in ATW’s Skypaths generating nearly a 60% open rate—unheard of in industry standards! Late in 2011 we introduced ATW’s MRO Digest e-newsletter, under the same methodology, to those who seek MRO content online. This high rate of visibility provides an excellent branding opportunity for your products and services. In the summer of 2011, ATW introduced our Mobile App for Smartphones and tablets to meet our customers’ increasing demand to get their industry news on the go. In only four short months, we’ve gained over 4,000 followers, and the count keeps growing. This year we’re introducing several new Mobile App advertising opportunities to help you reach this mobile audience. In tandem with that we upgraded our digital edition offering and now you can make your ads come alive with many new digital enhancements to our growing number of digital subscribers. ATW is here to help build your brand and reach your audiences, wherever, whenever and however they access ATW content. ATW’s Award Winning Editorial Team Karen Walker, Executive Editor Cathy Buyck, Senior Editor European Bureau Chief President of the Aviation Press Club (Belgium) since 2005 More than 20 years experience in aviation journalism Honored with 2010/11 European Regions Airline Association Hank McGonagle Journalism Award Been with ATW since 1998 • Honored as a two-time winner of the Royal Aeronautical Society’s Journalist of the Year Award for 1996, Best Regional Airline Submission; and also 1996, Best Business Jet Submission • Nearly 30 years of experience in aviation journalism • Joined ATW in 2011 • Kathryn Young, Managing Editor • Won three Publisher’s Awards for Editorial Excellence • Photo editor; created and maintains photo archives • Responsible for editorial layout, design and production of ATW • Researches and creates data tables and graphics for ATW and ATWOnline.com • Been with ATW since 1977 Christine Boynton, Editor, New Media • Recipient of a 2010 Publishers Award • Produces ATW’s Skypaths and regularly produces content for Air Transport World and ATWOnline.com with a focus on In Flight Entertainment • Responsible for writing, copy editing, new media development, online content management and video production • Joined ATW in 2008 2 media guide • • • Aaron Karp, Senior Editor • Received 2007 Royal Aeronautical Society’s Award for Best Maintenance Submission • Shortlisted for 2008 Royal Aeronautical Society’s awards in Safety and Air Transport • More than 10 years’ experience in aviation journalism • Been with ATW since 2006 Linda Blachly, Editor/ATWOnline • Won four editorial awards from the Maryland Delaware Press Association • Responsible for editing, writing, and posting ATW Daily News articles for ATWOnline.com • Has more than 30 years experience in journalism for book, magazine, newspaper and online publishers • Joined ATW in 2010 ATW Pillar Issues January • Industry Forecast • • • • • Forecast for 2012 Passenger & cargo traffic Airline financial results Analysis of future trends Examination of the competitive and economic landscape February • ATW’s Airline Industry Achievement Awards • 38th Annual tribute to the winners of the industry’s most prestigious awards, featuring Airline of the Year • Understand winning strategies demonstrated by winning airlines September • World Airport Report November • MRO Market Review • Examines the evolution of world airport traffic by region of the world and type of airport • Supported by Arthur D. Little’s extensive research and data collection • Identifies success factors among leading airports • Annual report on the state of the maintenance, repair and overhaul market • Report includes in-depth look at the trends of MRO worldwide from analysts and suppliers • Used as a tool to reach the MRO markets July • 49th Annual World Airline Report • Most widely used and comprehensive publication containing airline industry statistics • Traffic & financial data • World’s Top 25 Airlines • Top 50 Airports • Specific information on airlines within regions • Fleet summaries for over 350 airlines December • Fleet Planning and Asset Management • Report on lessors and asset strategies • Future views of aircraft and engine asset values, lease rates and the availability of financing media guide 3 Events & Networking-Opportunities Each year, ATW holds two major events: ATW’s Annual Airline Industry Achievement Awards and ATW’s Annual Eco-Aviation Conference These events are supported and attended by the elite in the airline industry February 13, 2012 Pan Pacific Hotel, Singapore Ad Awards ATW’s Annual Industry Achievement Awards continue to be the standard by which all other awards programs are measured, often considered the “Oscars” of the airline industry. The awards are held in high esteem by recipient airlines and suppliers as evidenced by their widespread promotional use. Preceding the Airline Achievement Awards gala dinner, ATW hosts the annual AdAwards event. A panel of ATW’s airline readers choose winners—your company’s key target audience--those who are in position to buy your products. Airlines, industry officials and suppliers gather to honor the best in the industry. The awards dinner and presentation is attended by the top world airline management and provides an opportunity for airline industry members to come together and celebrate the achievements of their partners, customers and friends. These ATW Events allow you the chance to be seen with your award-winning customers in several Integrated Sponsorship Opportunities — Print, Online, In-Person • Major Sponsor Package • Evening Entertainment • Gala Dinner Sponsorship • Corporate Gift • Prime Sponsorship • Wine sponsorship All sponsorship packages can be customized to meet your needs! ’s ATW’s 5th Annual Eco-Aviation Conference and Awards Dinner June 20-21, 2012 in Crystal City, VA (near Ronald Reagan Washington National Airport) ATW’s 5th Annual Eco-Aviation Conference looks at the strategies and technologies being implemented by the air transport industry as it strives to create a greener, sustainable future. ATW’s Annual Eco-Aviation Conference was the first and still is the only conference in North America devoted to addressing a broad spectrum of topics arising from commercial aviation’s impact on the environment. Attendees to this one day event include high-level executives in the airline industry and those interested in supplying eco-solutions to the air transport industry. New in 2012, ATW will be offering an Eco-Awards ceremony to celebrate companies in the industry who are demonstrating green solutions. 4 media guide Digital Specifications Newsletter ads 180 x 150 and 468 x 60 sizes 468 x 60 Maximum file size: 25 KB All ad positions include 30 words of text and is strongly suggested to include with the graphic 180 x 150 All positions: GIF or JPEG only, target URL Website advertising Roadblock 640 x 480 Top Leaderboard 728 x 90 Rectangle • • • • Roadblock This dominant ad format takes over the homepage and acts as a site introduction for up to 20 seconds. Sponsorship is exclusive for a week at a time. • • Rectangle 300 x 250 Logo 88 x 31 Rectangle 300 x 250 • • • Half Page 300 x 600 640 pixels wide x 480 pixels tall Ad will appear for 15 seconds before user is taken to the home page Maximum initial load file size: 50 KB GIF, JPEG, or Flash accepted If using Flash, back-up GIF or JPEG is also required and clickTag must be coded into file (Please ask for clickTag instructions) Leaderboard • • • • Bottom leaderboard 728 x 90 300 pixels wide x 250 pixels tall Maximum initial load file size: 35 KB GIF, JPEG, or Flash accepted If using Flash, back-up GIF or JPEG is also required and clickTag must be coded into file (Please ask for clickTag instructions) 728 pixels wide x 90 pixels tall Maximum initial load file size: 35 KB GIF, JPEG, or Flash accepted If using Flash, back-up GIF or JPEG is also required and clickTag must be coded into file (Please ask for clickTag instructions) Half Page • • • • 300 pixels wide x 600 pixels tall Maximum initial load file size: 40KB GIF, JPEG, or Flash accepted If using Flash, back-up GIF or JPEG is also required and clickTag must be coded into file (Please ask for clickTag instructions) Channels Channels include upper and lower leaderboard, upper and lower rectangle and logo Logo • • • • 88 pixels wide x 31 pixels tall Maximum initial load file size: 10 KB GIF, JPEG, or Flash accepted If using Flash, back-up GIF or JPEG is also required and clickTag must be coded into file (Please ask for clickTag instructions) Single Ad Unit Take Over - One Week • • • Own one ad position for one week and block out the competition Choose between Top Leaderboard (728 x 90) or Top Rectangle (300 x 250) Get all impressions available in chosen position for a week (5 days) Site Take Over - One Week • • • Own ALL ad positions for one week and block out the competition completely All Ad Unit and All Impressions (Includes Roadblock) Can only be booked if there are no prior advertising bookings for that spot. Excludes Channel Impressions if a Channel is sponsored Whitepaper • Offering a free white paper or research report is a powerful B2B tool that can stimulate high click-through rates, generate leads and influence purchases Rich Media Guidelines Please contact Jason Washburn at +1 216-931-9161 or jason.washburn@penton.com with material questions. ATW is an IAB Compliant website, please reference Rich Media Creative Guidelines (http://www.iab.net/iab_products_and_industry_services/1421/1443/146) media guide 5 2012 ATW Content Guide Issue Features Distribution Space Deadline Materials Due January Signet Studied Issue • Airline Industry Forecast and Market Review -Passenger Traffic Forecast -Cargo Forecast -2012 Financial Outlook • MRO • Eco-Aviation: Powering a Greener Future 5 December 2011 5 December 2011 February • 38th Annual ATW Airline Industry Achievement Awards • Distribution and Social Media • Asia’s Airline Industry: Special Update Report • Feb. 13: ATW Airline Industry Achievement Awards, Singapore • Feb. 14-17: Singapore Air Show 9 January 2012 9 January 2012 March • Large Transports • Airports • Aircraft Interiors • Mar. 5-7: SpeedNews Industry Suppliers 6 February 2012 Conference, Beverly Hills, CA, US • Mar. 8-9: FAA Forecast Meeting, Washington, DC, US • Mar. 18-20: ISTAT Annual Conference, Scottsdale, AZ, US • Mar. 27-29: Aircraft Interiors, Hamburg, Germany 6 February 2012 April Signet Studied Issue • Training and Simulation • GDS Update • ATW Airline Industry Achievement Awards Coverage • MRO Component Management • Apr. 3-5: MRO, Dallas, TX, US • Apr. 15-17: Routes Asia, Chengdu, China • Apr. 17-19: WATS, Orlando, FL, US • Apr. 18-20: Passenger Terminal Expo, Vienna, Austria 5 March 2012 5 March 2012 May • New Aircraft Materials • Regional Airframes and Engines • Safety and Security Update • European Airports • May 14-16: EBACE, Geneva, Switzerland • May 20-22: Routes Europe, Tallinn, Estonia • May 21-24: RAA, Minneapolis, MN, US • May 23-24: China Civil Aviation Development Forum, Beijing, China 9 April 2012 9 April 2012 June • Eco-Aviation: Taxes and Regulation • Avionics • Jun. 3-5: IATA AGM, Beijing, China • Jun. 20-21: ATW’s 5th Annual Eco-Aviation Conference, Washington, DC, US 7 May 2012 7 May 2012 July • 49th Annual World Airline Report -The World’s Top 25 Airlines -Top 50 Airports -Top 10 Low Cost Carriers -Airline Alliance Update -World Airline Fleets • Jul. 9-15: Farnborough Air Show, UK 8 June 2012 8 June 2012 August Signet Studied Issue • Heavy Maintenance Facility Directory • IT Solutions • Aug. 18-21: 2012 ACPC Conference, Las Vegas, NV, US 9 July 2012 9 July 2012 September • World Airport Report • Eco-Aviation: Operations and ATM • Sep. 11-16: Messe Berlin, Germany • Sep. 17-19: SpeedNews Industry Suppliers Conference, Toulouse, France • Sep. 19-21: ERA General Assembly 2012, Dublin, Ireland • Sep. 30-Oct. 2: World Routes Development Forum, Abu Dhabi, UAE 6 August 2012 6 August 2012 October Signet Studied Issue • ATW/SITA Passenger Self Service Survey • MRO-Outsourcing • Training • Oct. 10-11: MRO Europe, Amsterdam • Oct. 30-Nov. 1: NBAA, Orlando, FL, US 7 September 2012 7 September 2012 November • MRO Market Review • Eco-Aviation: Airline Ideas That Work • Airline Loyalty Marketing/CRM • Association of Asia Pacific Airlines • Nov. 13-18: Air Show China, Zhuhai, China • Nov. 14-16: SpeedNews 15th Annual Regional and Business Aviation Suppliers Conference, Phoenix, AZ, US 8 October 2012 8 October 2012 December • Fleet Planning and Asset Management -Aircraft -Engines • Aircraft End of Life Solutions 7 November 2012 7 November 2012 6 media guide Don’t forget your online programs! Signet Studies for ATW online publications will be available in March and September. ATW Print Technical Specifications ATW’s preferred file format is a press-ready PDF, created from a postscript file from your native application. Please do not export to a PDF from your applications. We have found these files to be unreliable. • Fuji Color-Art System CR-T4 SWOP • Fuji Pictoproof • Fuji FinalProof ATW uses computer-to-plate technology for all printed material. When sending digital files, please use the following specifications/ instructions: • DuPont Digital Waterproof 1. Platform: MacIntosh or PC accepted. • DuPont Waterproof 2. Files Accepted: PDF/X, DCS2, PDF (Prepress high resolution), or Postscript files. 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To survive in today’s challenging airline marketplace, good information is needed to decisions.(;>»ZPUKLW[OHUHS`[PJHSJ make strategic V]LYHNLVMJYP[PJHSPZZ\LZT HRLZP[WHY[VML]LY`HPYSPUL»ZKLJPZPVU[L Air Transport World (ATW)OHZIL LU[OLSLHKPUNTVU[OS`THNHaPULMVY[OL HT ]PKLZIHSHUJLKPU[LYUH[PVUH NSVIHSHPYSPULPUK\Z[Y`MVY SJV]LYHNLPUKLW[OHUHS`Z `LHYZATWWYV PZHUKPUMVYTH[P]LMLH[\YLZMVYP[ZYLHKL HPYSPULPUK\Z[Y`L_LJ\[P]LZHUKVYNHUPaH YZHPYSPULTHUHNLTLU[ [PVUZ^P[OPUMVYTH[PVUULLKLK[VJVTW WYVK\JLZ[OLHUU\HS,JV(]PH[PVU*VU L[LPUHUL]LYJOHUNPUNTHYRL[ATW MLYLUJLHZ^LSSHZ[OLOPNOS`ZV\NO[HUK PUK\Z[Y`·[OL(PYSPUL0UK\Z[Y`(JOPL]LT TVZ[WYLZ[PNPV\ZL]LU[PU[OLHPYSPUL LU[(^HYKZ(PYSPULPUK\Z[Y` L_LJ\[P]LZYLS`VU(;>6USPULJVT(T [VRLLW\W[VKH[LVU[OLSH[LZ[H]PH[PVU W»Z^LIZP[L UL^ZJVTTLU[HY`HUKPUZPNO[Z0UHKK P[PVU! t ATW+HPS`5L^ZWYV]PKLZ KHPS`\W[VKH[LUL^ZHUK JVTTLU[HY` t ATW»Z:R`WH[OZ^LLRS`YV \UK\WVMNSVIHSHPYSPULYV\[LHUUV\UJLT LU[ZHUKTVYL t ATW»Z,JV(]PH[PVU;VKH` YLWVY[ZVUHPYSPULPUK\Z[Y`LU]PYVUTLU[ HSUL^ZHUK[YLUKZ t ATW»Z(PYWVY[Z;VKH`JV] LYZHPYWVY[KL]LSVWTLU[LU]PYVUTLU[HS PZZ\LZYLN\SH[PVUZLJ\YP[` HUKTVYL t ATW*OPUH>LLRS`5L^ZYL WVY[ZPTWVY[HU[NSVIHSHPY[YHUZWVY[PZZ\L ZHUK[YHUZSH[LZP[PU*OPULZL www.atwonline.com For information on other file formats, please visit www.pentondigitalads.com. 3. 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Recommended SWOP-certified proofs: • Imation Matchprint SWOP Lo-Gain Negative Proofing System • Imation Matchprint SWOP Lo-Gain Positive Proofing System • Imation Matchprint Digital Halftone Proof CreoScitex • Imation Matchprint Pro w/Xerox DocuColor 12 • Trendsetter Spectrum/Proofsetter Spectrum • Kodak Approval Digital Color Proofing • Iris Pro SWOP Air Transport World Attention: Valerie Carver Client Services Manager The Blair Building 8380 Colesville Road, Suite 700 Silver Spring, MD 20910 USA Phone: +1-301-755-0164 valerie.brown-carver@penton.com 7. Storage: ATW does not keep a copy of electronic files. Advertisers must retain their original copy. For more information or for help in creating digital files for ATW, please contact the Penton Technical Support Team at +1-216-696-7000 ext. 1727 or 1-800-321-7003 (in US) Note: All material shipped from outside the US must be shipped prepaid via air mail. Proofs: ATW will not be held liable for the reproduction of any ad submitted without a SWOP-certified proof. ATW Digital Drop-Off Site: www.PentonDigitalAds.com media guide 7 2012 ATW Print Advertising Rates Four Color Rates (All Rates USD) 1x 3x Full Page $15,782 2/3 Page 6x Print Ad Size Requirements Sizes are indicated in inches first, then in millimeters. Keep all live matter 3/16” from trim edge or 5/16” from bleed edge. 9x 12x 18x 24x 36x $15,217 $14,802 $14,579 $14,426 $13,880 $13,466 $13,076 $12,602 $11,996 $11,673 $11,520 $11,399 $11,008 $10,686 $10,415 Full Page 1/2 Island $11,747 $11,174 $10,878 $10,738 $10,611 $10,258 $9,995 $9,744 7.75” x 10.5” 1/2 Horz./Vert. $10,299 $9,794 $9,537 $9,444 $9,376 $9,049 $8,832 $8,620 1/3 Horizontal $8,415 $8,019 $7,855 $7,792 $7,684 $7,472 $7,315 $7,175 1/3 Square/Vert. $7,910 $7,559 $7,388 $7,306 $7,239 $7,065 $6,946 $6,800 1/4 Horizontal $7,267 $6,935 $6,803 $6,742 $6,708 $6,506 $6,401 $6,282 1/4 Vertical $6,783 $6,481 $6,402 $6,318 $6,304 $6,118 $6,026 $5,947 1/6 Horizontal $6,040 $5,778 $5,692 $5,641 $5,608 $5,468 $5,403 $5,323 1/6 Vertical $5,574 $5,330 $5,252 $5,243 $5,202 $5,080 $5,028 $4,994 Black & White Rates (All Rates USD) 1x 3x Full Page $12,721 $12,238 6x 2/3 Page $9,536 $9,005 $8,676 1/2 Island $8,680 $8,183 1/2 Horz./Vert. $7,227 1/3 Horizontal 18x 24x 36x $10,870 $10,541 $9,987 $8,515 $8,395 $8,004 $7,729 $7,359 $7,888 $7,738 $7,645 $7,255 $7,032 $6,689 $6,809 $6,573 $6,438 $6,370 $6,046 $5,851 $5,552 $5,376 $5,041 $4,864 $4,745 $4,705 $4,469 $4,325 $4,113 1/3 Square/Vert. $4,845 $4,568 $4,404 $4,303 $4,261 $4,075 $3,947 $3,738 1/2 Vert. 1/4 Horizontal $4,200 $3,956 $3,812 $3,749 $3,702 $3,509 $3,396 $3,213 1/4 Vertical $3,716 $3,537 $3,523 $3,318 $3,298 $3,115 $3,018 $2,878 3.25” x 10” 1/6 Horizontal $2,987 $2,800 $2,695 $2,627 $2,602 $2,465 $2,388 $2,248 1/6 Vertical $2,502 $2,354 $2,247 $2,230 $2,190 $2,077 $2,004 $1,932 Inside Front $18,150 Inside Back Outside Back Junior Spread Junior Spread Bleed 15.75” x 5” 15.75” x 5.625” 400 x 127 400 x 143 1/2 Island 4.5” x 7.5” 83 x 254 114 x 191 4.5” x 1/3 Square 4.875” 114 x 124 6x 9x 12x 18x 24x 36x $17,494 $17,027 $16,749 $16,589 $15,971 $15,475 $15,045 $18,150 $17,494 $17,027 $16,749 $16,589 $15,971 $15,475 $15,045 $18,948 $18,253 $17,766 $17,520 $17,278 $16,708 $16,417 $15,739 Classified Rates (All Rates USD) 54 x 254 400 x 273 12x 3x Special Advertising Options 1x 3x 6x 12x Full Page $7,162 $6,929 $6,595 $6,266 2/3 Page $5,737 $5,437 $5,164 $4,842 1/2 Horiz./Vert. $3,985 $3,818 $3,661 $3,484 1/3 Horiz./Square $2,666 $2,588 $2,460 $2,226 1/4 Square $2,460 $2,226 $2,059 $1,814 1/6 Vertical $1,914 $1,820 $1,664 $1,531 Business Card $1,101 $924 $723 $634 • • • • • • • • • • Bellybands BRCs CD-ROMs Gatefolds Dot-Whacking Post-It Notes Inserts (Perforated & Non-Perf.) Posters Bind-In Cards Rich media in ATW’s digital edition Special Positions All specified or guaranteed positions, other than covers, are charged $1,000. Junior spreads billed at one page earned rate plus 10%. 8 Remnant ratesmedia availableguide occasionally after closing; please consult your ATW representative. 114 x 254 15.75” x 10.75” $11,413 1x 4.5” x 10” Full Spread Bleed 9x 2/3 Vert. 2.125” x 10” 197 x 267 $11,805 $11,574 Cover Rates (All Rates USD) 1/3 Vert. 1/4 Vert. 3.25” x 4.875” 83 x 1245 1/4 Horiz. 1/3 Horiz. 7” x 2.25” 178 x 57 7” x 3.125” 178 x 79 1/6 Horiz. 4.5” x 2.25” 114 x 57 1/6 Vert. 2.125” x 4.875” 54 x 124 Cancellation Policy: Cancellations must be submitted no less than 30 days in advance of campaign start. Cancellations with less than 30 days notice will be subject to a 50% cancellation fee. ATW reserves the right to withhold approval of advertising material not meeting ATW business objectives. 2012 Digital Rates Deadlines Website Ads • One week prior to launch date eNewsletters • One week prior to drop date Whitepapers • One week prior to posting *All prices gross unless specified. E-Newsletter Sponsorships ATWOnline Pricing Search Results Sponsorship Poll Sponsorship Roadblock Ask the Expert Podcasts Run of Site Positions Top Rectangle Half Page (300 x 600) Lower Rectangle Top Leaderboard Lower Leaderboard $3,450 per month $2,875 per two week poll $4,600 per week $3,000 per month, 3 month minimum $3,450 $7,300 per 100,000 impressions $6,300 per 100,000 impressions $5,300 per 100,000 impressions $7,300 per 100,000 impressions $2,900 per 100,000 impressions Or, build your own campaign to your budget with CPM Pricing. 100,000 impressions is suggested based on traffic to give you a fair share of voice. Pricing is per buy and NOT accumulative over a year. 0-99 Impressions Top Rectangle $85 CPM Half Page $63 CPM Lower Rectangle $53 CPM Top Leaderboard $85 CPM Lower Leaderboard $29 CPM 100K-400K Impressions $73 CPM $54 CPM $46 CPM $73 CPM $25 CPM 401K+ Impressions $63 CPM $47 CPM $40 CPM $63 CPM $22 CPM Minimum additional 5% charge for intrusive ads. Percentage will adjust with level of intrusiveness. ATW Mobile Mobile App Exclusive Sponsor Cost $7,000 per month • Company Channel – Add a live feed (RSS) from the sponsoring company $17,250 Mobile App Sponsor Cost $5,000 per month Mobile App Channel Sponsor Cost $2,875 per month Vertical Search Words 10 Pages of Content $11,500 annually 20 Pages of Content $23,000 annually White Paper 3-Month Ungated posting $1,000 Net 3-Month Gated posting $3,000 Net eNewsletter Package $7,500 • Posting for a 3/mo. with gated registration • 3 eNewsletter inclusions/promotions Stand Alone Announcement Package $7500 • Posting for a 3/mo. with gated registration • One Stand Alone announcement (eBlast) to 7,500 randomly selected email recipients 3 Months $400 $300 $300 $200 $175 $150 6 Months $300 $250 $250 $175 $150 $125 12 Months $250 $200 $200 $150 $125 $100 Air Show/Conference/Daily News Packages Singapore Air Show Farnborough Air Show Routes 24x $2,875 $2,530 $2,300 ATW’s Skypaths Newsletter & ATW’s MRO Digest (Price per week; 4 weekly issues) Weeks 1x 4x 12x 24x Top $1,150 $1,035 $920 $805 Middle $1,035 $920 $805 $690 Bottom $920 $805 $690 $575 36x $2,600 $2,300 $1,955 52x $2,300 $1,955 $1,700 36x $690 $575 $460 52x $575 $460 $345 ATW’s Eco-Aviation Today™ Newsletter or ATW’s Airports Today™ Newsletter (Price per monthly issue) Months 1x 4x 12x Top $1,725 $1,495 $1,265 Middle $1,495 $1,265 $1,035 Bottom $1,265 $1,035 $920 ATWOnline China Newsletter (Price per month; 4 weekly issues) Months 1x 4x 12x Top $4,600 $3,450 $2,300 Middle $4,025 $2,875 $1,725 Bottom $3,450 $2,300 $1,150 Company Highlight An emailed advertorial that includes valuable content provided by the sponsor and editorial materials from ATW’s archives. This Company Highlight does not represent an endorsement by ATW of the products and services offered. This product will only go out once a month to certain allowable email recipients, so opportunities are limited. Cost $7,500 each time Channels (Price per month, exclusive sponsorships) Advertising on the Media Kit Pages (Meant for Agencies) Months 1 Month Top Leaderboard $500 Middle Rectangle (180 x 150) $400 Lower Leaderboard $350 Top Button (One of Two) $250 Middle Button (One of Two) $200 Lower Button (One of Two) $175 ATW Daily News (Price per week) Weeks 1x 4x 12x Top $3,680 $3,450 $3,200 Middle $3,335 $3,105 $2,800 Bottom $3,105 $2,875 $2,530 $14,950 $17,900 $12,000 Singapore or Farnborough Mobile App Show Package: $45,000 Special Programs Single Ad Unit Take Over, One Week $11,500 Add Corresponding Bottom Unit $4,025 Site Take Over, One Week $40,250 Cancellation Policy: Cancellations must be submitted no less than 30 days in advance of campaign start. Cancellations with less than 30 days notice will be subject to a 50% cancellation fee. ATW reserves the right to withhold approval of advertising material not meeting 9 media guide ATWOnline business objectives. Months Aircrafts/Engines/Components Airline Finance/Data Airports & Routes ATW China Eco-Aviation International Aviation & Regulation IT & Distribution Operations & Maintenance 1 Month 3 Months 6 Months 12 Months $4,600 $4,140 $3,680 $3,450 $4,600 $4,140 $3,680 $3,450 $4,600 $4,140 $3,680 $3,450 $4,600 $4,140 $3,680 $3,450 $4,600 $4,140 $3,680 $3,450 $4,600 $4,140 $3,680 $3,450 $4,600 $4,140 $3,680 $3,450 $4,600 $4,140 $3,680 $3,450 Double your impact and add Pushdown (http://www.iab.net/risingstarts#4). Add to your Channel sponsorship. Cost = $6,000 per month. Webinar Editorially Moderated Webinar Product Focused Webinar 1x $20,000 $12,000 2x $18,000 $11,000 3x+ $17,000 $10,000 Webinar Add-Ons Video Social Media Console • Up to 5: $2,000 • $2,500 Initial Setup and • $250 Each Additional Choice of One Widget (Twitter, White Paper Posting $3000 Facebook, or Linkedin) Research Performed on Registrants $3,000 • Additional Widgets: $500 each Downloadable Podcast $2,000 media guide 9 ATW Sales & Editorial Contacts Business & Editorial Headquarters Production E-Media William A. Freeman III Group Publisher 8380 Colesville Rd. Ste. 700 Silver Spring, MD 20910 USA Tel. +1-301-755-0166 Fax +1-913-514-3908 bill.freeman@penton.com Gabriel Balmes Group Business & Finance Manager Tel. +1-301-755-0162 Fax +1-913-514-3893 gabriel.balmes@penton.com Valerie Brown-Carver Client Services Manager Tel. +1-301-755-0164 Fax +1-913-514-3899 valerie.brown-carver@penton.com Stephanie Gallo Krasnoff Group Marketing Manager Tel. +1-301-755-0168 Fax +1-913-514-3669 stephanie.krasnoff@penton.com Tyler Motsinger Senior Audience Development Manager Tel. +1-913-967-1623 Fax +1-913-514-6623 tyler.motsinger@penton.com Jason Washburn Manager of Digital Media Sales 1300 E. 9th St. Cleveland, OH 44114 USA Tel. +1-216-931-9161 Fax +1-913-514-3630 jason.washburn@penton.com North America Chris Salem North American Group Advertising Sales Director 210 A. Southern Blvd., Danbury, CT 06810 US (t) +1 203-791-8564 (f) +1 203-514-3935 christopher.salem@penton.com Follow ATW on Circulation France/Spain/Italy/Switzerland/ Belgium/Israel Germany/Scandinavia/Austria/ Georges France Eastern Europe President, France World Link Victoria and Norbert Hufmann 6 Impasse de la Grande Fontaine Regional Managers 91510 Janville France Meckstr. 3-5, 90762 Furth, Germany (t) +33 (0) 1 6-082-9888 (t) +49 (0) 911 939764-3 (f) +33 (0) 1 6-082-9889 (f) +49 (0) 911 939764-59 georges.france@wanadoo.fr sales@hufmann.info UK/Netherlands/ Middle East/Turkey Ann Haigh Managing Director - Europe United Kingdom (t) +44 (0) 162-852-6324 (m) +44 (0) 780-176-2453 ann.haigh@penton.com India Kaushal Shah Managing Director Kaushal’s Media Pvt. Ltd. 1003-B, Lady Raton Tower, Dainik Shivner Marg Worli, Mumbai 400018 India (t) +91 22 6663-4597 (f) +91 22 6663-4596 kaushal@kaushals.com Lisa H. Ray Director of Digital Data Development and E-Media Production Tel. +1-301-618-9758 webmaster@ATWonline.com Russia Sergey Stanovkin Director, Dars Consulting Marketing Services Worldwide 7, Derbenevskaya naberezhnaya Moscow 113824, Russia (t) +7 495-775-0735 (f) +7 495-775-0736 www.dars.ru stanovkin@dars.ru Japan Yoshinori Ikeda Managing Director Pacific Business, Inc. Akutagawa Bldg., 7-7, Nihonbashi Kabutocho, Chuo-ku, Tokyo 103-0026, Japan (t) +81 3-661-6138 (f) +81-3661-6139 Pbi2010@gol.com Korea Y.B. Jeon President, Storm Associates Inc. 4th Fl., Deok Woo Bldg., 292-7 Sung-san dong, Ma-po ku, Seoul, Korea (t) +82-2 755-3774 (f) +82-2 755-3776 stormybj@kornet.net Asia Pacific/ Australia/New Zealand Hazel Li 66 Tannery Lane, #04-01, Sindo Ind. Building Singapore 347805 (t) +(65) 6728 2396 (f) +(65) 6562 3375 hazelli@starhub.net.sg