to the PDF version of this publication

Your Partner in Success
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Coldwell Banker Residential Brokerage continues to be the
leading residential real estate brokerage firm in New England
because we focus on the success of our sales associates.
Our non-competing management team’s sole focus is to provide the guidance
you need to remain competitive in an evolving real estate industry. They will help
you reach your professional goals, and provide support so that your business will
flourish.
Additionally, we offer our sales associates the most comprehensive education and
training program, top-notch marketing tools and the latest technology so they can
build and expand their business.
Our education and career development department is dedicated to providing a
positive learning environment that fosters personal and professional growth and
continually develops new courses to help sales associates assist their clients and
customers in adapting to the changing real estate market. All of our instructors
are committed to delivering unsurpassed service to you using their real estate
experience, along with significant credentials and industry designations.
As part of an internationally recognized company with worldwide connections,
you will have access to powerful tools and resources so that you can exceed the
expectations of your clients and customers.
I welcome you to learn more about how Coldwell Banker Residential Brokerage
New England can help you achieve your career goals now and into the future. I am
confident that you will find no other company that will continue to offer you the
most current tools, training and technology.
Sincerely,
PATRICIA A. VILLANI
PRESIDENT, NEW ENGLAND
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Table of Contents
The Residential Market Leader................................................................................................... 3
An Exceptional Market Presence............................................................................................... 4
Known and Trusted Around the World.................................................................................... 5
The Coldwell Banker Success Builder Program.................................................................... 6
Maximize Your Earnings................................................................................................................ 7
Focused on Your Success.............................................................................................................. 8
Exceptional Sales Associate Services....................................................................................... 9
Dynamic Internet Marketing Strategy..................................................................................... 10
LeadRouter™..................................................................................................................................... 12
Company Advertising and Marketing..................................................................................... 13
Personal Marketing Made Easy.................................................................................................. 14
Sales Associate Tools to Set You Apart..................................................................................... 15
Luxury Property Marketing.......................................................................................................... 16
Relocation Services & Premier Communities........................................................................ 17
One-Stop Shopping....................................................................................................................... 18
Reducing Your Exposure to Legal Liability............................................................................. 19
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Be with the Best
Coldwell Banker was #1 in New England
Market Share in 2011, more than seven times the
total units listed and sold than the #2 competitor!
Market Share
19,954
2,768
Coldwell #2
Banker
Residential
Brokerage
1,958
1,886
1,835
1,712
1,639
1,426
1,186
1,170
#3
#4
#5
#6
#7
#8
#9
#10
Source: MLS. By closed sides for SF, CC, MF, LD. MA, RI, NH & ME. 2011.
The Residential
Market Leader
More of the Leading Agents are with
Coldwell Banker Residential Brokerage
In 2011, 24 of the top 100 agents in Massachusetts
were affiliated with Coldwell Banker Residential
Brokerage.
24
Top 100
8
7
4
Coldwell
Banker
Residential
Brokerage
RE/MAX
(All)
Our multiple office locations
throughout New England allow
you to engage clients wherever
your business takes you.
Hammond
William
Raveis
3
Keller
Williams
(All)
0
Century 21*
(All)
Source: MLSPIN.
* No agents affiliated with Century21 earned the top 100 status
3
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Coldwell Banker International
Statistics 2011
• Sales Volume: • Sales Associates: • Offices: • Countries: $153 Billion
85,000
3,100
51
Coldwell Banker New England
Statistics 2011
An Exceptional
Market Presence
• Sales Volume: $8.6 Billion
• Sales Units: 20,521
• Listings: 16,755
• Sold Over 365 Days: 1 Transaction / 25.6 Minutes
• Relocation Referrals: 12,976
• Sales Professionals and Staff:
3,892
• Offices: 85
Coldwell Banker Residential
Brokerage is the leading real
estate company in New England.
Our powerful real estate
platform provides you the
competitive edge.
Maine
New
Hampshire
Massachusetts
Rhode Island
4
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
• Coldwell Banker was founded in 1906. We have 100+ years of real estate experience.
• Coldwell Banker has more than 85,000 sales associates in 3,100 offices in 51 countries.
• Coldwell Banker Previews International® is
the luxury market leader in the United States.
• ColdwellBanker.com is the #1 national brand
website.1
• Coldwell Banker Real Estate was ranked as
having the “Highest Overall Satisfaction For
Home Sellers Among National Full Service Real
Estate Firms” by J.D. Power and Associates in
their 2009 Home Buyer/Seller StudySM. Brand awareness means top of mind awareness
and because of this, consumers often start their
real estate agent search by contacting a known
real estate company such as Coldwell Banker.
“My first listing and buyers were a result
of people who called me simply because
I was part of Coldwell Banker
Residential Brokerage.”
Linda Ciborowski, Vice President Since 2004
& International President’s Club
South End, Boston, MA
KNOWN AND TRUSTED
AROUND the World
Consumers more often choose
recognized brands as they are
trusted, have known credibility,
and are familiar.
1. NielsenNetRatings
5
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Let Us Help You to the Next Level
The Coldwell Banker Residential Brokerage
Success Builder program is a powerful real estate
sales and service course designed to enhance your
skills and help take your business to a whole new
level. The program is delivered using three flexible
components including classroom instruction and
discussion, online webinars, and field exercises.
You will enjoy the confidence and success gained
through sharing ideas with other Coldwell Banker
Residential Brokerage professionals.
The Coldwell Banker
Success Builder
Program
Su c c e ss
BUILDER
Taking You to the Next Level
s
Knowledge
Online webin
ar s
e
ss
ion
t
ien
Bu
il
Exp
e
Produc
tion ri
-or
uilder
ceB
en ed field assignments
r
de
In
c
lass
ro
ent
om skill developm
SkillBuilder
“The career and educational development
programs are exceptional.”
Anne Weigel, Diamond Society & Top Producer Portland, ME
6
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Minimize the Cost of Conducting Business
Coldwell Banker Residential Brokerage funds
much of the daily cost of conducting your
business, which includes property advertising,
Just Listed/Sold cards, installed yard signs,
administrative support, web presence, on-site
management, Internet-based email, high-speed
internet service, LeadRouter, ongoing training and
certification, collateral materials, telephone costs,
copies, stationary, etc.
At some companies you are required to pay
high monthly fees and costs including the
costs for all property advertising, monthly desk
fees, monthly national franchise fees, copies,
telephone, administrative support, websites etc.
Expenses are incurred daily whether or not you
are generating income.
Avoid all those monthly
bills and cash flow
headaches…
…join Coldwell Banker
Residential Brokerage.
Maximize Your
Earnings
Coldwell Banker Residential
Brokerage’s powerful resources
and market presence mean
more sales and greater annual
earnings for you.
7
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
At Coldwell Banker Residential Brokerage, our
purpose is to help you achieve your real estate
goals. We have the tools to train, inspire and
motivate you to success.
Our dedicated managers are experienced
professionals who are committed to helping you
get to the next level. Through personal, one-onone consulting, utilizing unique tools exclusive to
our company, we will help you break through your
personal obstacles and achieve your goals.
Focused on
your Success
In addition to personal coaching, your manager
will offer weekly in-office training sessions
covering all aspects of real estate. Our training
provides specific language for better
communication with your clients and results
for you.
Your experienced sales manager
will help you set your target,
track your progress and reach
your business goals.
8
The Agent Business Analysis report
provides a complete overview of
your personal business.
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Coldwell Banker Residential Brokerage offers
superior sales associate services,1 including:
•
•
•
•
•
•
•
•
•
•
•
•
Listings appearing on an extensive network of
websites generating more leads for you
A friendly, professional and efficient
administrative staff to support you
Yard signs professionally installed, which means no time, expense and trouble installing signs
Just Listed and Just Sold cards for every listing
Preparation of comparative market analysis
Direct mail
Listing sheet preparation
Purchase & Sale preparation
Online posting to all websites
Listings entered into MLS
Listing and offer kits with all needed materials
Advertising paid and placed
Exceptional Sales
Associate Services
Coldwell Banker Residential
Brokerage’s company-paid
support systems allow you more
time to focus on your business
and your life.
1. Your sales manager will outline specific services offered in your office.
9
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Coldwell Banker Residential Brokerage has one
of the most comprehensive Internet strategies in
the real estate industry. No other local real estate
company can provide access to as many online
buyers worldwide, 24/7. Homes are placed on more
than a dozen partner websites including:
NewEnglandMoves.com
Dynamic Internet
Marketing Strategy
• Averaging nearly
a million visitors
each month,
NewEnglandMoves.com
is the most visited real
estate website in New
England1 with detailed information on thousands
of listings.
• Multiple photos, and streaming video virtual
tours HomeMovies® exclusive to your clients.
• Exclusive email alert system averaging more than
2.1 million email alerts to potential home buyers
each month.
ColdwellBanker.com
Smartphone Technology
• Coldwell Banker has a customized listing
format for Smartphones, as well as a
Coldwell Banker app.
Social Media Sites
• We are at the forefront of social
media with company Facebook and
Twitter sites providing rich content
and education to help you capitalize on the
potential of this exciting platform.
Google AdWords
• We purchase thousands of key
search words annually, ensuring
top placement for our websites to
maximize the visibility of your listings and you.
10
• #1 real estate brand
website2 with over 17.5
million potential buyers
among its visitors last
year.3
• Multiple photos,
descriptive text, home buyer information and the
unique “Personal Retriever” alerts buyers of new
listings.
ColdwellBankerPreviews.com
• Award-winning
ColdwellBanker
Previews.com features
thousands of luxury
property listings, an
exceptional home
inventory that attracts affluent buyers worldwide.
1. Compete.com
2. Nielsen NetRatings
3. comScore MediaMetrix
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Realtor.com®
Boston.com
•The Internet’s #3 real
estate site.4 Our
relationship with
Realtor.com® means
more referrals from
buyers who are looking
for homes in all 50 states.
• Featured properties on Realtor.com® are viewed
on major web portals like MSN, Juno, Net Zero,
Excite and more.
• Boston.com is one of
the largest newspaper
sites in the country
averaging over 5
million unique visitors
per month.7
• Select Coldwell Banker Residential Brokerage
listings are enhanced to include PhotoGalleries,
HomeMovies, expanded property descriptions,
and links to NewEnglandMoves.com.
WallStreetJournal.com
YahooRealEstate.com
•With nearly 15 million
unique monthly
visitors, their awardwinning content
attracts the most
affluent and influential
audience around the world5.
• Through our relationship with WSJ.com, all homes
over $500K receive maximum exposure.
• Your property will
appear in Yahoo! Real
Estate™ listings. Yahoo!
Real Estate™ is the #1
single real estate site
on the Internet.8 That means added exposure
for your home at one of the largest and fastest
growing real estate sites in the industry.
NYTimes.com
Coldwell Banker Residential Brokerage
listings can also be found on:
•Zillow.com (featured)
•Trulia.com (featured)
•RealEstate.MSN.com (featured)
•IHT.com (International Herald Tribune)
•FrontDoor.com
•HomeFinder.com
•OpenHouse.com
• We’ve partnered with
NYTimes.com, the #1
newspaper website in
the world (more than 36
million page views per
month)6, to showcase
your listings in the NYTimes.com Real Estate
section and in the site’s popular Great Homes
section.
AOLRealEstate.com
• AOL Real Estate displays
new and existing
homes, foreclosures,
for sale by owners, and
apartments all together
in one search result.
This website helps make homes available to the
entire AOL online community.
Our company-paid online
listings are accessible 24/7 to
home buyers who use the Internet
to search for your listings.
4,7 NeisenNetRatings
5,6,8. comScore Media Metrix
11
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Connecting with Home Buyers
Our exclusive LeadRouter™ technology
automatically converts a buyer’s online email
inquiry into a voice message that immediately
notifies the listing associate on their cell phone.
Within seconds, the potential buyer can connect
to the listing agent.
The response can occur before the buyer logs off
their computer! The benefit to you as the listing
agent? You receive the leads directly.
How Does LeadRouter™ Work?
Leadrouter™
1:
Interested buyer submits an inquiry about a
property and is entered into the
LeadRouter™ system.
Quick response time is
demanded by online buyers.
LeadRouter™ converts
online inquiries to voice text
which is routed to your
cell phone within seconds.
2:
The LeadRouter™ program immediately initiates a
call to the sales associate’s cell phone.
3:
The sales associate is notified within seconds and
has the ability to provide a swift, knowledgeable
response.
12
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Coldwell Banker Residential Brokerage has
invested more resources than any other real
estate firm to market your listings on a multifaceted platform.
Print Advertising
Coldwell Banker Residential Brokerage advertises
weekly in dozens of local newspapers and is the
largest real estate advertiser in numerous regional
publications.
National Media Campaign
The power of global advertising connects your
listings to local, national, and international buyers
and drives them to our website. The Coldwell
Banker message can be seen and heard on some
of the most popular network and cable television
programs.
Company Advertising
AND Marketing
“The sellers are aware of Coldwell Banker’s
strong real estate presence through yard
signs, Internet marketing and newspaper
advertisements. This makes my job much
easier during a listing presentation.”
Laurie Proulx, Top Producer
Acton, MA
13
C O L D W E L L
B A N K E R
R E S I D E N T I A L
2012 RED SOX SCHEDULE
2012 Boston Baseball Schedule
APRIL
SUN
1
2
8
DET
1:05
15
22
29
TB
1:35
NYY
TBD
CWS
2:10
9
16
23
30
3
TOR
7:07
TB
11:05
MIN
8:10
4
10
TOR
7:07
17
TEX
7:10
24
MIN
8:10
11
18
25
SAT
5
TOR
12:37
TEX
7:10
MIN
8:10
6
DET
1:05
12
13
19
20
26
27
CWS
8:10
10
17
24
WSH
1:35
CHC
TBD
ATL
1:35
11
5
MIA
7:10
18
25
BAL
7:10
12
MIA
7:10
19
TOR
7:10
MIA
7:10
26
TOR
7:10
6
13
20
27
12
19
26
CLE
TBD
NYY
TBD
KC
1:35
BAL
7:10
6
1
6
TB
4:05
TEX
7:10
7
13
14
20
21
27
28
KC
1:35
BAL
1:35
13
NYY
4:05
CLE
1:35
20
CWS
7:10
SAT
MIA
7:10
MIA
7:10
TOR
1:35
7
8
BAL
7:10
14
15
21
22
28
MIA
7:10
29
SEA
10:10
TOR
7:07
WSH
7:10
CHC
2:20
ATL
7:10
SEA
10:10
2
9
16
23
30
AUGUST
1
MIN
1:35
28
JUNE
4
SUN
5
21
TEX
7:10
BAL
7:05
LAA
7:10
LAA
10:05
8
15
22
29
DET
7:10
TEX
1:35
BAL
7:05
LAA
7:10
LAA
10:05
2
9
PHI
TBD
16
23
30
10
CLE
7:05
17
BAL
7:05
24
LAA
7:10
31
LAA
10:05
MIN
7:10
CLE
7:05
NYY
7:05
KC
7:10
4
11
18
25
7
KC
8:10
14
SEA
7:10
21
BAL
7:05
28
DET
1:35
SEA
4:10
NYY
TBD
15
CHC
7:15
TB
1:40
22
ATL
7:15
TOR
1:35
29
SEA
TBD
*All game times are subject to change.
15
SEA
4:05
22
BAL
7:05
29
DET
7:10
NYY
TBD
2
9
16
23
30
OAK
7:10
KC
8:10
TB
7:10
BAL
12:35
DET
7:10
SAT
3
10
17
4
CLE
7:10
TB
7:10
24
31
11
18
25
BAL
7:10
CLE
7:10
PHI
7:05
TB
7:10
OAK
10:07
9
3
OAK
10:07
10
4
OAK
4:07
11
CWS
7:10
23
TEX
8:05
30
DET
7:10
17
CWS
7:10
24
TEX
8:05
31
18
25
CWS
7:10
6
12
13
TEX
8:05
19
CWS
7:10
26
20
27
NYY
7:10
TB
7:10
TOR
7:10
26
2
OAK
4:07
CLE
6:05
9
TOR
1:35
NYY
4:05
16
TOR
1:07
KC
7:10
3
SEA
4:10
NYY
7:05
3
NYY
7:05
4
4
10
11
17
18
TB
7:10
BAL
1:10
CLE
7:10
PHI
17:15
TB
7:15
NYY
7:05
7
14
21
28
NYY
7:15
TB
TBD
TOR
7:10
NYY
4:05
DET
7:10
SEPTEMBER
SUN
19
SAT
5
ALL STAR BREAK
16
5
12
SEA
10:10
NYY
7:10
TB
7:10
25
TB
7:10
5
12
19
26
SEA
3:40
NYY
7:10
TB
7:10
TB
7:10
6
13
20
SAT
1
7
NYY
7:10
TB
7:10
27
14
21
28
TOR
7:10
TOR
7:07
BAL
7:10
BAL
7:05
8
15
22
29
OAK
9:07
TOR
7:10
TOR
1:07
BAL
7:05
HOME
6
AWAY
www.NewEnglandMoves.com
NewEnglandMoves.com
Our online personal marketing systems, through
our preferred vendors below, allow you to create,
order and send direct mail or email marketing
pieces.
BAL
1:10
SAT
5
We have simplified the process of creating
and sending high-quality, low-cost personal
marketing.
DET
7:10
JULY
2
OCTOBER
2
KC
8:10
MIN
7:10
OAK
10:07
NYY
7:05
OAK
7:10
8
SUN
8
23 BAL 24
1:35
30 BAL
1:35
SUN
1
TB
1:35
1
TOR
1:07
WSH
4:05
SAT
3
MIN
7:10
MAY
SUN
DET
4:05
27
1
TOR
1:07
NYY
3:05
CWS
8:10
14
OAK
7:10
SUN
3
7
TB
2:05
B R O K E R A G E
OFF
It’s simple, fast and cost-effective.
CONTACT NAME
Sales Associate
(000) 000-0000 ext. 000 • Office
(000) 000-0000 • Voice Mail
EmailAddress@NEMoves.com
Personal Marketing
Made Easy
Merrill
Merrill offers highquality direct mail
products and
fulfillment options.
Available personal
promotion products
include: Just Listed and Just Sold postcards,
personal postcards and brochures, property and
open house pieces, as well as the ability to upload
custom pieces.
Xpressdocs
In addition to an
assortment of direct
mail options including
postcards, brochures
and custom upload
pieces, Xpressdocs
offers a platform for eMarketing pieces.
With a wide variety of templates available, users
can generate a professional eCampaign simply
by uploading their email lists and sending out an
eBlast in minutes. The highlight of the program
is the tracking system, which allows users to see
who received an email, who bounced back, who
clicked through, and more. Based on results, users
can monitor the effectiveness of their campaigns.
It is a great, low-cost tool for staying in touch with
your sphere of influence.
14
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Company Intranet Sites
Our local intranet site offers a wide array of support materials including marketing, legal advice
and forms.
Our sales associates
receive the additional
benefit of access to
Coldwell Banker Works,
Coldwell Banker’s national Intranet site. This
unparalleled collection
of materials is designed to give our associates the
competitive edge.
Coldwell Banker Residential Brokerage’s
Exclusive Data Mart System
Data Mart, our market report generator, provides
a collection of more than 30 market reports. The
tool helps you demonstrate and illustrate your
expertise of the local market conditions to your
clients, setting you part.
Coldwell Banker Residential Brokerage’s
CMA Tool
In order to assist
you in competitively
pricing a prospective
listing, Coldwell Banker
Residential Brokerage’s
CMA software will
help you prepare
a professionally branded competitive market
analysis.
Sales Associate Tools
To Set You Apart
Aligning yourself with the #1
real estate company in
New England gives you access
to an unmatched array of
resources and materials to give
you the competitive advantage
including maps, photos and
detailed information.
15
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
By choosing to work with
Coldwell Banker Residential
Brokerage, you’re making the
strategic decision to give your
exceptional listings global
exposure at the Internet’s leading real estate
sites, a distinct resource advantage over local
or regional brokerages. You’re also selecting a
program unequaled at delivering highly-targeted
marketing vehicles to many of the world’s most
affluent home buyers. With Previews®, you get a
program that is both powerful enough to reach
distant shores and sophisticated enough to find
luxury home buyers where they live and work.
Luxury Property
Marketing
Coldwell Banker Residential Brokerage leads the
New England market in property sides priced at
$1,000,000 and above1.
FOUR STATE $1,000,000+ SINGLE FAMILY
CLOSED TRANSACTION SIDES
JANUARY 1, 2012 - April 15, 20122
Our Previews Luxury Marketing
program gives you the
advantage when working in
this highly competitive
market segment.
All Other
52.15%
J. Barre &
Company
1.73%
Benoit Mizner
Simon & Co.
1.73%
Landvest Inc
1.94%
Keller Williams Campion &
Realty
Company
2.16%
2.27%
16
Coldwell Banker
Residential Brokerage
23.22%
Hammond
Residential
6.80%
Raveis
3.24%
Century 21
Gibson Sotheby’s Commonwealth
2.38%
Intl. Realty
2.38%
1. Based on closed and recorded transaction sides of homes sold for one million dollars or more as
reported by affiliates in the Coldwell Banker franchise system in 2008.
2. Representation is based on data supplied by our MLS Partners. Neither the Realtor Board nor its MLS
guarantees or is in any way responsible for its accuracy. Data may not reflect all real estate activity.
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Coldwell Banker
Residential Brokerage
Relocation Services
Coldwell Banker Residential
Brokerage Relocation Services is a full-service
relocation management company. We have a
worldwide network of relocation and real estate
professionals who assist corporations, hospitals,
universities and relocation management
companies relocate thousands of individuals and
families worldwide.
Coldwell Banker
Residential Brokerage is
a primary broker with Cartus, the largest corporate
provider of relocation services in the world. This
powerful network assists more than 153,000
transferees a year in more than 165 countries. This
partnership allows us to deliver more potential
buyers to your clients’ properties than anyone
else. We serve more than 70% of the Fortune 50
companies.
Relocation Services
Premier Communities
New England Statistics 2010
• $1.1 billion in closed sales volume
• 2,407 units sold
• 12,796 referrals places
Coldwell Banker
Residential
Brokerage Premier
Communities
Premier Communities was created to meet the
specialized on-site marketing needs of multi-unit
developments throughout New England. Utilizing
the network that Coldwell Banker Residential
Brokerage has to offer, Premier Communities is able
to leverage the company’s tools and resources to
provide an elevated level of service to both home
buyers and builder-developers.
17
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
NE Moves Mortgage, LLC
NE Moves Mortgage, LLC is
the leading purchase money
mortgage provider in New
England offering competitive rates on hundreds of
specialized programs such as jumbo loans, firsttime buyer programs, new construction programs,
government programs (VA and FHA), state
housing, and refinancing options. They can help
you make and close more sales.
NRT Insurance Agency, Inc.
ONE-STOP Shopping
NRT Insurance Agency, Inc. offers
your clients a comprehensive
portfolio of insurance products
from an array of the nation’s leading insurance
carriers, such as Liberty Mutual, Travelers, Met Life,
Hanover and more.
Concierge
Coldwell Banker
Residential Brokerage’s full suite
of services helps better serve our
clients and our agents.
18
Coldwell Banker Concierge provides homeowners
with an efficient, stress-free way to identify highquality, reliable services associated with home
ownership such as moving services. Our online
utility service allows your clients to arrange for gas,
electric, phone, cable and Internet.
The Coldwell Banker Home
Protection Plan
A Coldwell Banker
Home Protection
Plan provides that extra measure of security
that builds buyer confidence and enhances the
marketability of your listings. It helps to offset the
high costs when problems occur to appliances
and major mechanical systems your clients rely on
every day.
“The resources available through Coldwell
Banker Residential Brokerage are unmatched.
Combined with their years of experience,
the guidance they provide is fantastic.”
Steve Smith, Sterling Society & Top Producer—Chelmsford, MA
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Legal Services
Coldwell Banker Residential Brokerage maintains a
staff of highly competent real estate attorneys who
are extremely knowledgeable in all aspects of the
laws and regulations governing New England real
estate practice. They help keep you informed on
legal issues and avoid legal pitfalls.
Our legal defense program will cover the costs
of internal legal fees, external legal fees, and
settlements against you (subject to the terms of the
legal defense policy).
Let our legal team provide you peace of mind while
you work with your customers and clients.
“It is reassuring to know that our legal
department is available and well-versed
in local real estate law. This support is
imperative to our sales associates’ success in
preserving the transaction.”
Kenneth Tutunjian, Manager
Back Bay­, Boston, MA
“Our legal department has been a
phenomenal resource to the agents in my
office. They are incredibly responsive,
knowledgeable and patient. This level of
legal guidance gives my agents and their
clients the confidence that we are always
doing business in a way that is accurate,
honest and ethical.”
Reducing Your
Exposure to
Legal Liability
Coldwell Banker Residential
Brokerage maintains a team
of knowledgeable real estate
attorneys to provide you legal
support throughout your
real estate transactions.
Alyson O’Hara, Manager
Manchester-by-the-Sea, MA
19
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Notes:
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
JoinCBNewEngland.com
Visit Us:
©2012 Coldwell Banker Real Estate LLC. Coldwell Banker is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Employer. Equal Housing. Owned and operated by NRT LLC. 37394MK 4/12
Your Partner in Success
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
C o l d w e l l
B a n k e r
r e s i d e n t i a l
B r o k e r a g e
Coldwell Banker Residential Brokerage continues to be
the leading residential real estate brokerage firm in New
England because we focus on the success of our sales
associates.
Our non-competing management team’s sole focus is to
provide the guidance you need to remain competitive in an evolving
real estate industry. They will help you reach your professional goals,
and provide support so that your business will flourish.
Additionally, we offer our sales associates the most comprehensive
education and training program, top-notch marketing tools and the
latest technology so they can build and expand their business.
Our education and career development department is dedicated to
providing a positive learning environment that fosters personal and
professional growth and continually develops new courses to help sales
associates assist their clients and customers in adapting to the changing
real estate market. All of our instructors are committed to delivering
unsurpassed service to you using their real estate experience, along with
significant credentials and industry designations.
As part of an internationally recognized company with worldwide
connections, you will have access to powerful tools and resources so
that you can exceed the expectations of your clients and customers.
I welcome you to learn more about how Coldwell Banker Residential
Brokerage New England can help you achieve your career goals now
and into the future. I am confident that you will find no other company
that will continue to offer you the most current tools, training and
technology.
Sincerely,
Pat Villani
President, New England
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Table of Contents
The Residential Market Leader .................................................................................................. 3
An Exceptional Market Presence .............................................................................................. 4
Known and Trusted Around the World ................................................................................... 5
The Coldwell Banker Success Builder Program ................................................................... 6
Maximize Your Earnings ............................................................................................................... 7
Focused on Your Success ............................................................................................................. 8
Exceptional Sales Associate Services ...................................................................................... 9
Dynamic Internet Marketing Strategy .................................................................................... 10
LeadRouter™ .................................................................................................................................... 12
Company Advertising and Marketing..................................................................................... 13
Personal Marketing Made Easy ................................................................................................. 14
Sales Associate Tools to Set You Apart.................................................................................... 15
Luxury Property Marketing......................................................................................................... 16
Relocation Services & Premier Communities ....................................................................... 17
One-Stop Shopping ...................................................................................................................... 18
Reducing Your Exposure to Legal Liability ............................................................................ 19
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Be with the Best
Coldwell Banker was #1 in New England
Market Share in 2010, more than seven times the
total units listed and sold than the #2 competitor!
Market Share
20,208
2,881
Coldwell #2
Banker
Residential
Brokerage
1,982
1,960
1,810
1,662
1,568
1,559
1,144
1,097
#3
#4
#5
#6
#7
#8
#9
#10
Source: MLS. Total Units for SF, CC, MF, LD. MA, RI, NH & ME. 2010.
The Residential
Market Leader
More of the Leading Agents are with
Coldwell Banker Residential Brokerage
In 2010, 33 of the top 100 agents in Massachusetts
were affiliated with Coldwell Banker Residential
Brokerage.
23
Top 100
10
8
3
Coldwell
Banker
Residential
Brokerage
Hammond
Our multiple office locations
throughout New England allow
you to engage clients wherever
your business takes you.
RE/MAX
(All)
William
Raveis
2
Keller
Williams
(All)
0
Century 21*
(All)
Source: MLSPIN.
* No agents affiliated with Century21 earned the top 100 status
3
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Coldwell Banker International
Statistics 2009
•
•
•
•
Sales Volume:
Sales Associates:
Offices:
Countries:
$169.5 Billion
92,000
3,300
50
Coldwell Banker New England
Statistics 2010
•
•
•
•
•
•
An Exceptional
Market Presence
Sales Volume:
Sales Units:
Listings:
Sold Over 365 Days:
Relocation Referrals:
Sales Professionals
and Staff:
• Offices:
Coldwell Banker Residential
Brokerage is the leading real
estate company in New England.
Our powerful real estate
platform provides you the
competitive edge.
4,107
89
Maine
New
Hampshire
Massachusetts
Rhode Island
4
$9.07 Billion
21,654
18,473
1 Transaction / 40.5 Minutes
19,797
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
• Coldwell Banker was founded in 1906. We have
100+ years of real estate experience.
• Coldwell Banker has more than 92,000 sales
associates in 3,300 offices in 50 countries.
• Coldwell Banker Previews International is
the luxury market leader in the United States.
• ColdwellBanker.com is the #1 national brand
website.1
• Coldwell Banker Real Estate was ranked as
having the “Highest Overall Satisfaction For
Home Sellers Among National Full Service Real
Estate Firms” by J.D. Power and Associates in
their 2009 Home Buyer/Seller StudySM. Brand awareness means top of mind awareness
and because of this, consumers often start their
real estate agent search by contacting a known
real estate company such as Coldwell Banker.
“My first listing and buyers were a result
of people who called me simply because
I was part of Coldwell Banker
Residential Brokerage.”
Linda Ciborowski, Vice President Since 2004
& International President’s Club
South End, Boston, MA
KNOWN AND TRUSTED
AROUND the World
Consumers more often choose
recognized brands as they are
trusted, have known credibility,
and are familiar.
1. NielsenNetRatings
5
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Let Us Help You to the Next Level
The Coldwell Banker Residential Brokerage
Success Builder program is a powerful real estate
sales and service course designed to enhance your
skills and help take your business to a whole new
level. The program is delivered using three flexible
components including classroom instruction and
discussion, online webinars, and field exercises.
You will enjoy the confidence and success gained
through sharing ideas with other Coldwell Banker
Residential Brokerage professionals.
The Coldwell Banker
Success Builder
Program
Su c c e ss
BUILDER
Taking You to the Next Level
s
Knowledge
Online webin
ar s
e
ss
ion
t
ien
Bu
il
Exp
e
Produc
tion ri
-or
uilder
ceB
en ed field assignments
r
de
In
c
lass
ro
ent
om skill developm
SkillBuilder
“The career and educational development
programs are exceptional.”
Anne Weigel, Diamond Society & Top Producer Portland, ME
6
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Minimize the Cost of Conducting Business
Coldwell Banker Residential Brokerage funds
much of the daily cost of conducting your
business, which includes property advertising,
Just Listed/Sold cards, installed yard signs,
administrative support, web presence, on-site
management, internet based email, high-speed
internet service, LeadRouter, ongoing training and
certification, collateral materials, telephone costs,
copies, stationary, etc.
At some companies you are required to pay
high monthly fees and costs including the
costs for all property advertising, monthly desk
fees, monthly national franchise fees, copies,
telephone, administrative support, websites etc.
Expenses are incurred daily whether or not you
are generating income.
Avoid all those monthly
bills and cash flow
headaches…
…join Coldwell Banker
Residential Brokerage.
Maximize Your
Earnings
Coldwell Banker Residential
Brokerage’s powerful resources
and market presence mean
more sales and greater annual
earnings for you.
7
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
At Coldwell Banker Residential Brokerage, our
purpose is to help you achieve your real estate
goals. We have the tools to train, inspire and
motivate you to success.
Our dedicated managers are experienced
professionals who are committed to helping you
get to the next level. Through personal, one-onone consulting, utilizing unique tools exclusive to
our company, we will help you break through your
personal obstacles and achieve your goals.
Focused on
your Success
In addition to personal coaching, your manager
will offer weekly in-office training sessions
covering all aspects of real estate. Our training
provides specific language for better
communication with your clients and results
for you.
Your experienced sales manager
will help you set your target,
track your progress and reach
your business goals.
8
The Agent Business Analysis report
provides a complete overview of
your personal business.
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Coldwell Banker Residential Brokerage offers
superior sales associate services,1 including:
•
•
•
•
•
•
•
•
•
•
•
•
Listings appearing on an extensive network of
websites generating more leads for you
A friendly, professional and efficient
administrative staff to support you
Yard signs professionally installed, which
means no time, expense and trouble
installing signs
Just Listed and Just Sold cards for every listing
Preparation of comparative market analysis
Direct mail
Listing sheet preparation
Purchase & Sale preparation
On-line posting to all websites
Listings entered into MLS
Listing and offer kits with all needed materials
Advertising paid and placed
Exceptional Sales
Associate Services
Coldwell Banker Residential
Brokerage’s company-paid
support systems allow you more
time to focus on your business
and your life.
1. Your sales manager will outline specific services offered in your office.
9
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Coldwell Banker Residential Brokerage has one
of the most comprehensive Internet strategies in
the real estate industry. No other local real estate
company can provide access to as many online
buyers worldwide, 24/7. Homes are placed on more
than a dozen partner websites including:
NewEnglandMoves.com
Dynamic Internet
Marketing Strategy
• Averaging nearly
a million visitors
each month,
NewEnglandMoves.com
is the most visited real
estate website in New
England1 with detailed information on thousands
of listings.
• Multiple photos, and streaming video virtual
tours HomeMovies® exclusive to your clients.
• Exclusive email alert system averaging more than
1.8 million email alerts to potential home buyers
each month.
ColdwellBanker.com
Smartphone Technology
• Coldwell Banker has a customized listing
format for Smartphones, as well as a
Coldwell Banker app.
Social Media Sites
• We are at the forefront of social
media with company Facebook and
Twitter sites providing rich content and education
to help you capitalize on the potential of this
exciting platform.
Google AdWords
• We purchase thousands of key
search words annually, ensuring
top placement for our websites to maximize the
visibility of your listings and you.
10
• #1 real estate brand
website2 with over 28.8
million potential buyers
among its visitors last
year.3
• Multiple photos,
descriptive text, home buyer information and the
unique “Personal Retriever” alerts buyers of new
listings.
ColdwellBankerPreviews.com
• Award-winning
ColdwellBanker
Previews.com features
thousands of luxury
property listings, an
exceptional home
inventory that attracts affluent buyers worldwide.
1. Compete.com
2. Nielsen NetRatings
3. Webtrends
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Realtor.com®
Boston.com
• The Internet’s #2 real
estate site.4 Our
relationship with
Realtor.com® means
more referrals from
buyers who are looking
for homes in all 50 states.
• Featured properties on Realtor.com® are viewed
on major web portals like MSN, Juno, Net Zero,
Excite and more.
• Boston.com is the 6th
largest newspaper
site in the country
averaging over 192
million monthly page
views.5
• Select Coldwell Banker Residential Brokerage
listings are enhanced to include PhotoGalleries,
HomeMovies, expanded property descriptions,
and links to NewEnglandMoves.com.
WallStreetJournal.com
YahooRealEstate.com
• With nearly 34 million
monthly visitors, their
award-winning content
attracts the most
affluent and influential
audience around the
world.
• Through our relationship with WSJ.com, all homes
over $500K receive maximum exposure.
• Your property will
appear in Yahoo! Real
Estate™ listings. Yahoo!
ranks as the world’s
No.2 most visited web
portal7 and Yahoo! Real Estate™ is the #1 single
real estate site on the Internet.8 That means
added exposure for your home at one of the
largest and fastest growing real estate sites in the
industry.
NYTimes.com
• We’ve partnered with
NYTimes.com, the #1
newspaper website in
the world, to showcase
your listings in the
NYTimes.com Real
Estate section (more than 36 million page views
per month) and in the site’s popular Great Homes
section.
AOLRealEstate.com
• AOL Real Estate displays
new and existing
homes, foreclosures,
for sale by owners, and
apartments all together
in one search result.
This website helps make homes available to the
entire AOL online community.
Coldwell Banker Residential Brokerage
listings can also be found on:
• Zillow.com (featured)
• Trulia.com (featured)
• IHT.com
• CyberHomes.com
• FrontDoor.com
• HomeFinder.com
Our company-paid online
listings are accessible 24/7 to
home buyers who use the Internet
to search for your listings.
4. NeisenNetRatings
5. Scarborough & Nielsen
11
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Connecting with Home Buyers
Our exclusive LeadRouter™ technology
automatically converts a buyer’s online email
inquiry into a voice message that immediately
notifies the listing associate on their cell phone.
Within seconds, the potential buyer can connect
to the listing agent.
The response can occur before the buyer logs off
their computer! The benefit to you as the listing
agent? You receive the leads directly.
How Does LeadRouter™ Work?
Leadrouter™
1:
Interested buyer submits an inquiry about a
property and is entered into the
LeadRouter™ system.
Quick response time is
demanded by online buyers.
LeadRouter™ converts
online inquiries to voice text
which is routed to your
cell phone within seconds.
2:
The LeadRouter™ program immediately initiates a
call to the sales associate’s cell phone.
3:
The sales associate is notified within seconds and
has the ability to provide a swift, knowledgeable
response.
12
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Coldwell Banker Residential Brokerage has
invested more resources than any other real
estate firm to market your listings on a multifaceted platform.
Print Advertising
Coldwell Banker Residential Brokerage advertises
weekly in dozens of local newspapers and is the
largest real estate advertiser in numerous regional
publications.
National Media Campaign
The power of global advertising connects your
listings to local, national, and international buyers
and drives them to our website. The Coldwell
Banker message can be seen and heard on some
of the most popular network and cable television
programs.
Company Advertising
AND Marketing
“The sellers are aware of Coldwell Banker’s
strong real estate presence through yard
signs, Internet marketing and newspaper
advertisements. This makes my job much
easier during a listing presentation.”
Laurie Proulx, Top Producer
Acton, MA
13
C O L D W E L L
B A N K E R
R E S I D E N T I A L
2010 RED SOX SCHEDULE
2010 Boston Baseball Schedule
APRIL
SUN
SAT
1
2
3
7
8
vs NYY vs NYY
7:10 PM 7:10 PM
9
10
@ KC
@ KC
8:10 PM 7:10 PM
MAY
SUN
SAT
B R O K E R A G E
We have simplified the process of creating and
sending high quality, low cost personal marketing.
1
@ BAL
7:05 PM
4
5
6
vs NYY
8:05 PM
11
12
13
@ KC @ MIN
2:10 PM 4:10 PM
14
15
16
17
@ MIN @ MIN
vs TB
vs TB
1:10 PM 1:10 PM 7:10 PM 7:10 PM
18
19
20
21
22
23
24
vs TB
vs TB vs TEX vs TEX vs TEX vs BAL vs BAL
1:35 PM 11:05 AM 7:10 PM 7:10 PM 7:10 PM 7:10 PM 7:10 PM
25
26
27
28
29
vs BAL @ TOR @ TOR @ TOR
1:35 PM 7:07 PM 7:07 PM 7:07 PM
30
@ BAL
7:05 PM
1
2
3
3
4
5
6
7
8
@ BAL vs LAA vs LAA vs LAA vs LAA vs NYY vs NYY
1:35 PM 7:10 PM 7:10 PM 7:10 PM 7:10 PM 7:10 PM
TBA
9 10
11
12
1133
vs NYY vs TOR vs TOR vs TOR
8:05 PM 7:10 PM 7:10 PM 1:35 PM
SAT
4
14
15
@ DET @ DET
7:05 PM 7:05 PM
16
17
18
19
20
21
22
vs MIN vs MIN
@ PHI
@ PHI
@ DET @ NYY @ NYY
1:05 PM 7:05 PM 7:05 PM 7:10 PM 7:10 PM 7:05 PM 7:10 PM
23
@PHI
1:35
JUNE
SUN
2
24
@TB
TB
30
7:10
vs KC
1:35
25
31
26
27
28
29
@ TB
@ TB
vs KC
vs KC
vs KC
7:10 PM 7:10 PM 7:10 PM 7:10 PM 7:10 PM
JULY
SUN
5
SAT
A
AT
1
2
3
vs BAL vs BAL
7:10 PM 7:10 PM
5
6
7
8
@ TB
@ TB
vs BAL
@ TB
1:35 PM 7:10 PM 7:10 PM 7:10 PM
9
10
@ TOR @ TOR
7:07 PM 1:07 PM
vs OAK vs OAK vs OAK @ BAL @ BAL
7:10 PM 7:10 PM 1:35 PM 7:05 PM 7:05 PM
6
7
8
9
10
11
12
@ BAL @ CLE @ CLE @ CLE @ CLE
vs PHI
vs PHI
1:35 PM 7:05 PM 7:05 PM 7:05 PM 7:05 PM 7:10 PM
TBA
13
14
4
15
vs PHI
TBA
16
17
18
19
vs ARI
vs ARI
vs ARI vs LAD vs LAD
7:10 PM 7:10 PM 7:10 PM 7:10 PM
TBA
11
12
@ TOR
1:07 PM
20
21
vs LAD
TBA
22
23
24
25
26
@ COL @ COL @ COL
@ SF
@ SF
8:40 PM 8:40 PM 8:40 PM 10:15 PM 7:10 PM
18
19
20
21
22
23
24
vs TEX @ OAK @ OAK @ OAK @ SEA @ SEA @ SEA
1:35 PM 10:07 PM 10:07 PM 3:37 PM 10:05 PM 10:10 PM 10:10 PM
27
29
25
26
27
28
29
@ SEA @ LAA @ LAA @ LAA
4:10 PM 10:05 PM 10:05 PM 3:35 PM
28
@ SF
4:05 PM
30
vs TB
vs TB
7:10 PM 7:10 PM
AUGUST
SUN
1
SAT
SUN
2
3
4
5
6
7
vs DET vs CLE vs CLE vs CLE vs CLE @ NYY @ NYY
TBA 7:10 PM 7:10 PM 7:10 PM 7:10 PM 7:05 PM 4:10 PM
8
9
@ NYY
TBA
10
11
12
13
14
@ NYY @ TOR @ TOR @ TOR @ TEX @ TEX
TBA 7:07 PM 7:07 PM 12:37 PM 8:05 PM 8:05 PM
15
16
@ TEX
3:05 PM
17
18
19
20
21
vs LAA vs LAA vs LAA vs TOR vs TOR
7:10 PM 7:10 PM 7:10 PM 7:10 PM 7:10 PM
22
23
24
25
26
vs TOR vs SEA vs SEA vs SEA
1:35 PM 7:10 PM 7:10 PM 1:35 PM
29
30
@ TB
1:40 PM
27
28
@ TB
@ TB
7:10 PM 7:10 PM
31
@ BAL
7:05 PM
AWAY
14
15
16
17
vs TEX vs TEX vs TEX
7:10 PM 7:10 PM 7:10 PM
30
31
vs DET vs DET
7:10 PM
TBA
SEPTEMBER
SAT
1
2
3
4
@ BAL @ BAL vs CWS vs CWS
7:05 PM 7:05 PM 7:10 PM 7:10 PM
5
6
7
8
9
vs TB
vs TB
vs TB
vs CWS
1:35 PM 7:10 PM 7:10 PM 7:10 PM
10
11
@ OAK @ OAK
10:07 PM 9:07 PM
12
13
14
15
16
@ OAK @ SEA @ SEA @ SEA
4:07 PM 10:10 PM 10:10 PM 6:40 PM
17
18
vs TOR vs TOR
7:10 PM 7:10 PM
19
20
21
22
23
vs TOR vs BAL vs BAL vs BAL
1:35 PM 7:10 PM 7:10 PM 7:10 PM
24
25
@ NYY @ NYY
7:05 PM
TBA
26
27
28
29
30
@ NYY @ CWS @ CWS @ CWS @ CWS
TBA 8:10 PM 8:10 PM 8:10 PM 8:10 PM
*All game times are subject to change.
HOME
13
ALL ST
STAR
AR BREAK
SUN
www.NewEnglandMoves.com
OCTOBER
SAT
1
OFF
Our online personal marketing systems, through
our preferred vendors below, allow you to create,
order and send direct mail or email marketing
pieces.
It’s simple, fast and cost-effective.
2
vs NYY
7:10 PM
vs NYY
TBA
3
vs NYY
1:35 PM
CONTACT NAME
Sales Associate
(000) 000-0000 ext. 000 • Office
(000) 000-0000 • Voice Mail
EmailAddress@NEMoves.com
Personal Marketing
Made Easy
Merrill
Merrill offers highquality direct mail
products and
fulfillment options.
Available personal
promotion products
include: Just Listed and Just Sold postcards,
personal postcards and brochures, property and
open house pieces, as well as the ability to upload
custom pieces.
Xpressdocs
In addition to an
assortment of direct
mail options including
postcards, brochures
and custom upload
pieces, Xpressdocs
offers a platform for eMarketing pieces.
With a wide variety of templates available, users
can generate a professional eCampaign simply
by uploading their email lists and sending out an
eBlast in minutes. The highlight of the program
is the tracking system, which allows users to see
who received an email, who bounced back, who
clicked through, and more. Based on results, users
can monitor the effectiveness of their campaigns.
It is a great, low-cost tool for staying in touch with
your sphere of influence.
14
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Company Intranet Sites
Our local intranet site offers a wide array of support materials including marketing, legal advice
and forms.
Our sales associates
receive the additional
benefit of access to
Coldwell Banker Works,
Coldwell Banker’s national intranet site. This
unparalleled collection
of materials is designed to give our associates the
competitive edge.
Coldwell Banker Residential Brokerage’s
Exclusive Data Mart System
Data Mart, our market report generator, provides
a collection of more than 30 market reports. The
tool helps you demonstrate and illustrate your
expertise of the local market conditions to your
clients, setting you part.
Coldwell Banker Residential Brokerage’s
CMA Tool
In order to assist
you in competitively
pricing a prospective
listing, Coldwell Banker
Residential Brokerage’s
CMA software will
help you prepare
a professionally branded competitive market
analysis.
Sales Associate Tools
To Set You Apart
Aligning yourself with the #1
real estate company in
New England gives you access
to an unmatched array of
resources and materials to give
you the competitive advantage
including maps, photos and
detailed information.
15
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
By choosing to work with
Coldwell Banker Residential
Brokerage, you’re making the
strategic decision to give your
exceptional listings global
exposure at the Internet’s leading real estate
sites, a distinct resource advantage over local
or regional brokerages. You’re also selecting a
program unequaled at delivering highly-targeted
marketing vehicles to many of the world’s most
affluent home buyers. With Previews®, you get a
program that is both powerful enough to reach
distant shores and sophisticated enough to find
luxury home buyers where they live and work.
Luxury Property
Marketing
Our Previews Luxury Marketing
program gives you the
advantage when working in
this highly competitive
market segment.
Coldwell Banker Residential Brokerage leads the
New England market in property sides priced at
$1,000,000 and above1.
$1,000,000+ SINGLE FAMILY CLOSED TRANSACTION SIDES
JANUARY 1, 2010 - DECEMBER 31, 20102
All Other: 44.82%
(Representing 310 firms each with
less than 1.6% market share)
Hammond Real Estate: 1.65%
Coldwell Banker
Residential Brokerage
32.08%
Hammond Residential: 10.63%
JM Barrett & Co., Inc.: 1.69%
Rutledge Properties: 1.84%
William Raveis R. E.: 5.03%
Century 21 Commonwealth: 2.25%
16
1. Based on closed and recorded transaction sides of homes sold for one million dollars or more as
reported by affiliates in the Coldwell Banker franchise system in 2008.
2. Representation is based on data supplied by our MLS Partners. Neither the Realtor Board nor its MLS
guarantees or is in any way responsible for its accuracy. Data may not reflect all real estate activity.
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Coldwell Banker
Residential Brokerage
Relocation Services
Coldwell Banker Residential
Brokerage Relocation Services is a full-service
relocation management company. We have a
worldwide network of relocation and real estate
professionals who assist corporations, hospitals,
universities and relocation management
companies relocate thousands of individuals and
families worldwide.
Coldwell Banker
Residential Brokerage is
a primary broker with Cartus, the largest corporate
provider of relocation services in the world. This
powerful network assists more than 132,000
transferees a year in more than 160 countries. This
partnership allows us to deliver more potential
buyers to your clients’ properties than anyone else.
We serve more than one-third of the Fortune 500
companies. Our relocation network sold more than
70,000 homes last year.
Relocation Services
Premier Communities
New England Statistics 2010
•
•
•
$1.3 billion in closed sales volume
3,105 units sold
19,797 referrals places
Coldwell Banker
Residential
Brokerage Premier
Communities
Premier Communities was created to meet the
specialized on-site marketing needs of multi-unit
developments throughout New England. Utilizing
the network that Coldwell Banker Residential
Brokerage has to offer, Premier Communities is able
to leverage the company’s tools and resources to
provide an elevated level of service to both home
buyers and builder-developers.
17
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
NE Moves Mortgage, LLC
NE Moves Mortgage, LLC is
the leading purchase money
mortgage provider in New
England offering competitive rates on hundreds of
specialized programs such as jumbo loans, firsttime buyer programs, new construction programs,
government programs (VA and FHA), state
housing, and refinancing options. They can help
you make and close more sales.
NRT Insurance Agency, Inc.
ONE-STOP Shopping
NRT Insurance Agency, Inc. offers
your clients a comprehensive
portfolio of insurance products
from an array of the nation’s leading insurance
carriers, such as Liberty Mutual, Travelers, Met Life,
Hanover and more.
Concierge
Coldwell Banker
Residential Brokerage’s full suite
of services helps better serve our
clients and our agents.
18
Coldwell Banker Concierge provides homeowners
with an efficient, stress-free way to identify highquality, reliable services associated with home
ownership such as moving services. Our online
utility service allows your clients to arrange for gas,
electric, phone, cable and Internet.
The Coldwell Banker Home
Protection Plan
A Coldwell Banker
Home Protection
Plan provides that extra measure of security
that builds buyer confidence and enhances the
marketability of your listings. It helps to offset the
high costs when problems occur to appliances
and major mechanical systems your clients rely on
every day.
“The resources available through Coldwell
Banker Residential Brokerage are unmatched.
Combined with their years of experience,
the guidance they provide is fantastic.”
Steve Smith, Sterling Society & Top Producer Groton, MA
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Legal Services
Coldwell Banker Residential Brokerage maintains a
staff of highly competent real estate attorneys who
are extremely knowledgeable in all aspects of the
laws and regulations governing New England real
estate practice. They help keep you informed on
legal issues and avoid legal pitfalls.
Our legal defense program will cover the costs
of internal legal fees, external legal fees, and
settlements against you (subject to the terms of the
legal defense policy).
Let our legal team provide you peace of mind while
you work with your customers and clients.
“It is reassuring to know that our legal
department is available and well-versed
in local real estate law. This support is
imperative to our sales associates’ success in
preserving the transaction.”
Kenneth Tutunjian, Manager
Back Bay, Boston, MA
“Our legal department has been a
phenomenal resource to the agents in my
office. They are incredibly responsive,
knowledgeable and patient. This level of
legal guidance gives my agents and their
clients the confidence that we are always
doing business in a way that is accurate,
honest and ethical.”
Reducing Your
Exposure to
Legal Liability
Coldwell Banker Residential
Brokerage maintains a team
of knowledgeable real estate
attorneys to provide you legal
support throughout your
real estate transactions.
Alyson O’Hara, Manager
Manchester-by-the-Sea, MA
19
C O L D W E L L
B A N K E R
R E S I D E N T I A L
B R O K E R A G E
Notes:
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________
JoinCBNewEngland.com
Visit Us:
©2011 Coldwell Banker Real Estate LLC. Coldwell Banker is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Employer. Equal Housing. Owned and operated by NRT LLC. 24726MK 5/11