Community Involvement Packet

Community
Involvement Packet
Table of Contents
Welcome to the TOMS Movement6
Set a Shoe-Giving Goal
10
One Day Without Shoes
12
Host a Documentary Screening14
Host a Style Your Sole Event
16
Start Something That Matters
18
Event-Planning Timeline
20
More Ideas
22
FAQ
24
Contact Information
26
Welcome to the TOMS Movement
The TOMS Story
In 2006, American traveler Blake Mycoskie
befriended children in a village in Argentina
and found they had no shoes to protect their
feet. Wanting to help, he created TOMS, a
company that would match every pair of
shoes purchased with a pair of new shoes
given to a child in need. One for One.™
Five years later, TOMS realized this
movement could serve other basic needs
and launched TOMS Eyewear. With every
pair purchased, TOMS will help give sight to
a person in need. One for One.™ As more
everyday choices have the power to impact
the lives of those around the world, the
TOMS movement will continue to grow and
evolve. Join us at TOMS.com
6
Why Shoes?
Many children in developing countries grow up without shoes.
Whether at play, doing chores or going to school, these children
are at risk:
• A leading cause of disease in developing countries is soiltransmitted diseases, which can penetrate the skin through
bare feet. Wearing shoes can help prevent these d iseases,
and the long-term physical and cognitive harm they cause.
• Wearing shoes also prevents feet from getting cuts and sores.
Not only are these injuries painful, they also are d angerous
when wound s become infected .
• Often, children can’t attend school barefoot because shoes
are a required part of their uniform. If they don’t have shoes,
they d on’t go to school. If they d on’t receive an ed ucation,
they d on’t have the opportunity to realize their potential.
7
Welcome to the TOMS Movement
Why Sight?
1 This is a Solvable Crisis
80% of all visual impairment can be avoided
or cured.
2We Can Help Break the Poverty Trap
90% of those visually impaired live in developing countries.
3Sight Means Education and Opportunity
Corrected sight improves abilities at school and work.
4Women & Girls Have an Equal Right to Sight
2/3 of people who are blind are female.
5There Is an Immediate Impact
Most treatments are immediate or can be done in a few days
6We Can Create a Better Tomorrow
Regaining sight and preventing loss of sight transforms
lives.
8
How We Help Give Sight
Medical Treatment
Treating sight-threatening conditions(injury,
infection and disease) with prescription
medications, removal of foreign objects and
clinical attention and education.
Prescription Eyeglasses
Determining the corrective lenses a person
needs and providing the right pair of
prescription eyeglasses.
Sight-saving Surgery
Performing a commonly needed operation,
such as cataract surgery. Cataract is a clouding
of the eye’s lens, and a leading cause of blindess
in the world.
9
Set a Shoe-Giving Goal
Set a Goal.
Make a Difference.
Set a Shoe-Giving Goal for how many children your group
would like to help, then challenge your community to
reach this number!
How a Shoe-Giving Goal Works:
Tracking code: W
e customize a personalized
tracking code specific to your
group, redeemable for $5 off per
online purchase.
Customized Pieces: W
e can customize a flier for your
campaign and will provide this to you
electronically. Print as many copies as
you would like and pass them around
to everyone involved.
Measuring Impact: W
e will update you on how many
pairs of shoes will be given to children
in need as a result of the purchases
made by your group. We will let you
know when you have reached your
Giving Goal. And we can also give you
the final numbers after the campaign
dates we establish together.
10
11
One Day Without Shoes
The annual day we go without
shoes so kids don’t have to.
Why?
Millions of children live without shoes. Many are not
allowed to attend school. They are exposed to injury and
disease every day, and shoes are a critical resource for
health, education, and fulfilling their potential. Spreading
awareness is easy, and changes lives.
What Can You Do?
Just take ‘em off, and when people ask why, tell them.
Register at OneDayWithoutShoes.com to get updates
and resources.
Just a Few Ideas:
Simply add “without shoes” to whatever you already love
doing together, e.g. hike without shoes, lunch without
shoes, dance without shoes, play without shoes, rehearse
without shoes, speak in public without shoes, ride without
shoes, craft without shoes, entertain without shoes…
12
13
Host a Documentary Screening
Sharing our documentary is the most impactful way to
spread the TOMS movement. It is also a great way to engage
your group by empowering everyone to make a difference.
Host a screening of For Tomorrow: The TOMS Shoes Story,
the 35-minute DVD documentary that shares the humble
beginning of TOMS. This documentary was the Official
Selection at the Tribeca Film Festival in 2008 and will surely
be inspirational and informative to your group. Grab some
popcorn and plan a screening event!
Step 1
Email ForTomorrow@TOMS.com to request a free copy.
Step 2
Promote your screening through email, social networking,
word-of-mouth and by hanging posters around your
community.
Step 3
Reserve space at a local school, community center or
anywhere else around town that can accommodate your
screening group.
14
Step 4
Show the documentary and follow up by hosting a
discussion group. Some suggested questions:
• What impacted you most about this story?
• How can you practice giving in your daily life?
• Discuss people around you who may benefit from giving.
• W
hat is something you learned about the TOMS
movement from watching this documentary?
• W
ould you like to consider a Shoe-Giving Goal
together as a group? Challenge those around you
to make a difference by setting a Goal.
Step 5
Help your group stay connected with the TOMS
movement by visiting TOMS.com/Our-Community.
Download more promotional and educational materials at
TOMS.com/resources
15
Host a
What is a Style Your Sole Party?
Creativity with purpose!
A Style Your Sole party is a fun and simple way to
make a difference through the TOMS movement.
Get together with your friends, family, classmates
or your community, grab some art supplies and
customize your own canvas TOMS, while your
matched pairs of shoes are given to a child in need.
You are only limited by your imagination, and no two
Style Your Sole events are the same. Enhance your
party with live music, local artists and educational
opportunities. You’ll have a great time while
changing lives!
Step 1
Start with a Shoe-Giving Goal - How many children would your
group like to help?
Step 2
Select a date – Reserve a space at your community center, place
of worship, local school or anywhere else around town that can
accommodate your group. Email StyleYourSole@TOMS.com to
connect with someone from the TOMS Community Outreach team.
Step 3
Shoes & supplies - Contact us to get a promo code to make sure
everyone will have a pair of TOMS to customize. Grab as many art
supplies as you can that offer people fun options for decorating.
Create a fun atmosphere (consider having music and/or snacks),
and then let the creativity run wild!
16
Step 4
Promote your Style Your Sole event – Use traditional
outreach, such as word-of-mouth and hanging up posters
around your community. Use social media outlets,
including Facebook and Twitter, and email friends from
your school or community!
Step 5
Celebrate! TOMS will update you on how many pairs of
shoes will be given to children in need as a result of the
purchases made by your group.
17
Start Something That Matters
Inspire Your Group
Share Start Something That Matters with your friends and
community to kick-start a conversation about making
a difference in the world. It’s the new book by Blake
Mycoskie, Founder and Chief Shoe Giver of TOMS.
Ideas For Sharing:
• P
ass it along.
Read it then share with a friend, family member, mentor
or local library.
• S
hare the 20-minute film,
Start Something That Matters: Behind the Pages
Invite friends to watch a film of Blake speaking with the
other social entrepreneurs featured in the book, letting
you hear these inspiring leaders in their own words.
• S
tart a book club.
Get some friends to read the book and then meet up
after you’re done to talk about it. Grab some snacks,
share your ideas, listen to others’ and then try to put
some of those ideas to action – locally or beyond – it’s
up to you!
• E
ngage your community.
Show the film at your home, church or a community
space to encourage a long-term effort to creating
positive change in your area.
• F
or more ideas.
Go to TOMS.com/Resources
18
About Start Something That Matters:
Blake shares his journey from a college student
entrepreneur to founding TOMS, as well as insights
from founders of Zappos, charity: water, method, FEED
Projects and TerraCycle. Each section gives readers a
roadmap to starting something meaningful.
19
Event-Planning Timeline
6-8 weeks before event:
• Connect with the Community Outreach team to register your
event by emailing CommunityOutreach@TOMS.com with
details (date, time, location and type of event).
• The TOMS Community Outreach team will be available to
answer questions and provide support.
3-4 weeks before event:
• If you haven’t already, request your personalized promo
code with the Community Outreach team.
• Think about what you need and refer to our Community Hub
for tips: TOMS.com/resources
• Contact us with any questions, or for ideas and checklists.
2 weeks before event:
There are two easy options for ordering TOMS for events:
1. Unique Promo Codes – These are discounts on TOMS.com.
Distribute the $5-off promo code to your community to order
shoes, so purchases can be tracked to your community event.
• Promo codes are only valid at TOMS.com
• Promo codes are not to be posted online, either on Facebook
or any other public website.
• These are most effective in targeted communication, like
e-mails, direct messages, printed flyers or inserts.
2. Bulk Order – Bulk order codes are issued for groups ordering
more than 25 pairs. We will give you a 10% discount on your
entire order. To place a bulk order:
• The shoes should be purchased at least two weeks prior
to your event, using a single credit card. It’s a good idea to
collect money, including shipping and tax, in advance.
• Contact us with your event details when you’re ready to
place your order. Your unique promo code will be issued at
that point.
20
21
More Ideas
Here are some ways to
further engage your
community:
•
Challenge your community groups to wear TOMS
everyday for a month.
•
Create a TOMS banner with canvas for your events.
•
Collect email addresses to send a group email
sharing the TOMS story and your upcoming event.
•
Host a Style Your Sole party in a public park or
community center.
•
Take a picture of your TOMS with your flag and post
it to TOMS.com/flag
•
Reach out to your friends, family and local
organizations.
•
Start a book club and discuss how to start something
that matters.
•
Advertise event on your community website.
•
Publish announcements in programs and bulletins.
22
•
Create Facebook Group Event page – invite members
from organizations and local community.
•
Invite friends and local community groups to join the
TOMS movement.
•
Wear TOMS at activities and events.
•
Create DIY TOMS t-shirts.
•
Print fliers to distribute or hang on bulletin board.
•
Get more ideas and materials at our Community Hub,
TOMS.com/resources
•
Learn more at TOMS.com/our-community
23
FAQ
Q: Does TOMS help provide supplies
for events?
A:TOMS does not pay any fees associated with events
or supplies. We’ve seen success with church members
contacting local businesses to donate food, art
supplies and other items needed.
Q: Can I create my own promotional
materials (t–shirts, posters) for
events?
A: We provide promotional materials and ideas for your
event. But yes, also feel free to get creative with ideas
that will resonate with your community!
Q: Can TOMS come sell at my event
or ship me shoes to sell at my
event?
A: We can’t send shoes that aren’t paid for. Any shoes that
you have at events must be pre–purchased at TOMS.
com. If you have groups pre–pay for shoes, we can help
you by placing a bulk order for your event.
24
Q: C
an TOMS donate shoes
to my community group or
organization??
A: We work with NGO and non-profit partners around the
world to identify areas of need where our shoes can be
given responsibly, sustainably, repeatedly and with
high-impact on children’s wellbeing. Interested
organizations can start at TOMS.com/GivingPartners
Q: Does TOMS give shoes in the U.S.?
A: Yes, we have been giving shoes in the U.S. for a few
years. We are currently working on expanding those
efforts, and would welcome interested non-profit
organizations to fill out an eligibility questionnaire at
TOMS.com/GivingPartners
25
TOMS Headquarters
3025 Olympic Blvd., Studio C
Santa Monica, CA 90404
Email
CommunityOutreach@TOMS.com
Or visit the Hub:
TOMS.com/resources
TOMS.com