caterham f1 team - Alexander Rossi

CATERHAM F1 TEAM
FORMULA ONE SUMMARISED
THE PINNACLE OF SPORTING, TECHNICAL
AND BUSINESS ACHIEVEMENT
•Thefastestcars,drivenbythebestdrivers
•Themostexclusiveandglamoroussportintheworld
•Themostfrequentlyoccurringglobalsport
•Themostglobalformofmotorsportontheplanet
•Thelargestnumberofleadingbrandsinvolved
INTRODUCTION TO FORMULA ONE
• 2012 figures: 20 races, 500 million TV viewers, broadcasted in
185 countries, 140,000 average race weekend attendance
• A permanent growth: New venues in 2014 in New York, USA,
Russia and Mexico City, Mexico
• An undisputed image of innovation, excellence and performance
Allowing us to:
• Deliver massive global audience in a cost effective manner
• Engage opinion makers & performance enthusiasts worldwide
• Create premium experiences for customers
• Build brand awareness and brand value
GLOBAL EXPOSURE
2011 F1 TV VIEWERSHIP
EASTERN
EUROPE
NORTH
AMERICA
CENTRAL
ASIA
Total audience // 188.8m
Live race // 100.5m
Total audience // 127.5m
Live race // 35.6m
Total audience // 37.9m
Live race // 12.8m
SOUTH
AMERICA
Total audience // 256.1m
Live race // 144.1m
AFRICA &
MIDDLE
EAST
Total audience // 1.1bn
Live race // 479.2m
Total audience // 45.8m
Live race // 15.2m
WESTERN
EUROPE
Total audience // 128.7m
FAR EAST Live race // 50.8m
& PACIFIC
WORLDWIDE
TOTAL AUDIENCE // 1.8bn
LIVE RACE // 802.6m
+17.2% increase in
TV viewers in 2010
185 markets
HIGH FREQUENCY-16FIFAWorldcups,16Olympicgames,878GrandPrix(1950-2012)
Cumulativeliveraceaudiences(doesnotincluderepeats,highlights,newsetc)
GLOBAL EXPOSURE
COMPARISON WITH OTHER SPORTING PROPERTIES
US MASTERS
UEFA
56m
CHAMPIONS
WIMBLEDON
LEAGUE
163m
1bn
TOUR DE FRANCE
247m
SIX NATIONS
131m
F1
NFL
2.1bn
1.6bn
AlthoughFormulaOneisthirdintermsof
cumulativeaudiencetotheOlympics,and
NFL,thesport’saudiencedistributionis
trulyglobalvsNFL’slargelyNorthAmerican
appealandtheOlympicgamestakesplace
onceinevery4years
GLOBAL
EXPOSURE
PREMIER
LEAGUE
430m
NASCAR
617m
MOTOGP
275m
OLYMPICS
4bn
BRANDS INVESTED IN F1
FormulaOneboastsparticipationfromsomeofthebiggestbrandsintheworld
CATERHAM GROUP
GROUP BUSINESS
BUSINESS
CATERHAM
OVERVIEW
OVERVIEW
CATERHAM ENTERPRIS
ENTERPRIS
CATERHAM
• Anagileandefficientgroup
• Anagileandefficientgroup
• Monetisationthroughvehiclesalesandengineeringservices
• Monetisationthroughvehiclesalesandengineeringservices
• Expansionintoaerospace,automotiveandmaritimeindustry.
• Expansionintoaerospace,automotiveandmaritimeindustry.
F1
F1
Cars
Cars
Technology
Technology
Composites
Composites
Bikes
Bikes
Bicycles
Bicycles
CATERHAM F1 TEAM
THE PLATFORM FOR BUILDING THE CATERHAM BRAND
Team target
2013 championship
New recruits to
further strengthen the
core technical team
Expanded
collaboration
with current
technical partners
• 4thyearinthechampionship
• Acolumnoneteam,anachievementattainedbybeingplacedintheTop10positionforthreeconsecutiveyears
• InadditiontotheCaterhamF1team,theGroupalsohasaGP2team,CaterhamRacingandCaterhamF1
Academy.CaterhamRacingsharesdeeptechnicallinkswiththeCaterhamF1team
• CyrilAbiteboul(TeamPrincipal)-formerlyRenaultSportF1
• MarkSmith(TechnicalDirector)–formerlyfromForceIndia
• JohnIley(PerformanceDirector)–formerlyfromMcLaren
Red Bull Technology
Renault Sport F1
Williams F1
GearboxandKERSsystem
Enginesupplyextendeduntil2013with2014
-2016agreedinprincipleaswell
Commissionedwindtunneldedicatedto
ourusetoenhanceourAeroProgram
Caterham Racing
GP2
• FeederseriesforF1driverdevelopmentprogram
• Establishedin2010,hashadnumerous
podiumsfinishesandwonracesin
Monaco,Singaporeetc
Caterham-Arden
Racing
• AJVbetweentheCaterhamGroupand
ArdenRacing,competinginWorldSeries
byRenaultfinishing2ndin
constructorschampionship2012
CATERHAM F1 TEAM
WORLD CLASS TEAM PARTNERS
Meaningful partnerships that go beyond sponsorship
Facilitatinginthedevelopmentof
newinfrastructureatLeafield,as
wellastechnologytransferinfields
ofmaterialtesting,aerodynamics,
powersystems,
andcomposites
Backboneofteam’sentireIT
infrastructureatthefactoryaswell
astrackside
EADSprovidesgloballeadership
inaerospace,defenceand
relatedservices
OUR UNIQUE SELLING POINTS
• Generatingbusinessisattheheartofeverythingwedo,unlikerivalFormulaOneteamswhich
focus almost only on technology and racing
BUSINESS & GOVERNMENTAL
NETWORKING
No other team is as advanced in
terms of service infrastructure,
flexibility and access to business
and government networks
TAILOR-MADE
PROGRAMMES
UNIQUE MARKETING TOOLS
CITY ROADSHOWS
MARKETING &
HOSPITALITY SERVICES
All Formula One Teams offer these
services in varying degrees
BRAND
AWARENESS
SPONSORSHIP POSSIBILITIES
2. PARTNER RIGHTS
1. PARTNER BRANDING
• RighttouseTeamPartner
logoandTeamimagery
• Driverandmanagement
appearances
• Factoryvisits
• Magazinefeatures
• Replicaco-branded
merchandising
• Authenticmemorabilia
RIGHTS
BRANDING
PRIVILEGES
3. PARTNER PRIVILEGES
• Paddockaccess
• Paddockclubpasses
• Motorhomeusage
• On-carbranding
• Driveroverallbranding
• Teamkitbranding
• Digitalplatformbranding:
mediapaper,website,
e-magazine
• Ancillaryplatformbranding:
garagepanels,race
trailers,motorhome,media
backdrop
World’s Most
Watched
Sporting Events
of 2009 Events 2011
World’s
Most
Watched
Sporting
1. Americanfootball:SuperBowl
2. Formula One - Brazilian Grand Prix
3. Football:ChampionsLeaguefinal
4. Formula One - Bahrain Grand Prix
5. Formula One - Monaco Grand Prix
6. Formula One - Abu Dhabi Grand Prix
7. Formula One - Hungarian Grand Prix
8. Formula One - Spanish Grand Prix
9. Formula One - Turkish Grand Prix
10. Formula One - European Grand Prix
11. Formula One - Italian Grand Prix
12. Formula One - Japanese Grand Prix
13. Formula One - Singapore Grand Prix
14. Formula One - Australian Grand Prix
15. Formula One - Chinese Grand Prix
16. Formula One - Malaysian Grand Prix
17. Formula One - German Grand Prix
18. Formula One - Belgian Grand Prix
19. Formula One - British Grand Prix
20. Football:EuropeanChampionshipfinal
98,000,000
83,000,000
72,000,000
63,000,000
62,000,000
62,000,000
58,000,000
57,000,000
56,000,000
55,000,000
54,000,000
51,000,000
49,000,000
48,000,000
48,000,000
47,000,000
45,000,000
43,000,000
42,000,000
41,000,000
21. RugbyWorldCupFinal
22. 100Meterfinal
23. BaseballWorldSeries,Game4
24. GolfMasters,finalround
25. Tennis,Wimbledonmen’sfinal
26. AutoRacing:Daytona500
27. Cycling:TourdeFrancefinalstage
28. Basketball:NBAFinals
29. Football,PremierLeague
30.AutoRacing:Indy500
33,000,000
24,000,000
24,000,000
21,000,000
21,000,000
15,900,000
12,000,000
12,000,000
8,000,000
7,500,000
25m
50m
75m
100m
Formula One consistantly reaches more viewers all through the year than any other sport on the globe.
Four-Year
Global
Sports
Four-year global
sports event
cycleEvent Cycle
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Formula One
2010
Olympic Games
World Cup
Super Bowl
Formula One
2011
Olympic Games
World Cup
Super Bowl
Formula One
2012
Olympic Games
World Cup
Super Bowl
Formula One
2013
Olympic Games
World Cup
Super Bowl
Year-in, year-out Formula One is the only truly global sport that receives a very high audience every two weeks from March to November.
Unlike the Olympic Games and the World Cup that do not occur each year, and thus requires additional marketing dollars to keep your brand
in the public eye.
Total
Annual
Viewing Numbers
Total
Annual
Viewing
Numbers
FormulaOne
NASCAR
Indycars
0
500,000,000
1,000,000,000
1,500,000,000
While NASCAR has seen fanatasic growth in the United States, it still does not have
the incredible viewership that a global audience can bring to a sponsor.
Viewership comparison
Sport
FormulaOne
NASCAR
IRL
Events
19
36
16
Average
70,000,000
4,000,000
750,000
Total
1,400,000,000
144,000,000
12,000,000
BRAND AWARENESS
Massiveexposureonthecar,ondriversoverallsandteamfacilities
F1 PADDOCK ACCESS
The ultimate in Formula One exclusivity, the team’s
paddock provides an inside look at life within the team on a
race weekend, as well as the ability to host VIP guests.
PARTNER BENEFITS
GARAGE ACCESS
Partnerscanwitnessfirsthandalloftheon-trackactivityfrom
viewingareaswithinthegarage.Toursarealsoavailablefor
Partnerguests.
PARTNER BENEFITS
PADDOCK CLUB HOSPITALITY
Paddock Club is the extensive hospitality facility within
Formula One and offers some of the best corporate
entertainment in world sport.
PARTNER BENEFITS
DRIVER/MANAGEMENT APPEARANCES
Partners have access to our actual Formula One drivers
and senior management for promotional purposes/brand
activation.
FACTORY VISITS
• AbehindthesceneslookattheoperationalbaseofCaterhamF1Team
• Usededicatedmeetingrooms,presentationfacilitiesandsimulator
SHOWCAR PROGRAMME
• Fullsize-staticdisplayshowcarprogrammeforuseattrade
shows,exhibitionsandclientevents
• CaterhamF1Teamtoofferturn-keylogisticsand
activationsupport
PARTNER BENEFITS
RUNNING SHOWCAR EVENTS
Partnerswillbeabletoutilizestaticshowcarsforpromotional
purposes,aswellascreatebespokeliveactionrunningcarevents.
ALEXANDER ROSSI
21 YEAR OLD AMERICAN FORMULA
RESERVE DRIVER FOR CATERHAM F1 TEAM
Champion and becoming the youngest open wheel
racing champion in United States History. By 2008
Rossi had become Formula BMW World Champion
holding the most series poles (10) and victories (14).
This earned him the coveted test with BMW Sauber
F1 Team and made history again becoming the
youngest driver at 18 years and 2 months to hold a
Formula One Super License.
Alexander, an elite athlete and very accomplished race
car driver is currently the only American in Formula 1
and to hold an F1 Super License. His resume coupled
with his dedication is slated now to step up to full time
F1 race seat in 2014 with Caterham F1 Team. He is been
highly marked by the motorsport industry as the next
successful American in F1, since Mario Andretti in 1978.
Rossi has won at every level since his racing career
began in karts at age 10. By 2006 at age 14, he’d
become a multiple National and International Karting
Alexander Rossi is well traveled, while being versed
in the business of motorsport is an established
ambassador for motorsport and sponsors. America
after decades of embracing Formula 1 on and off, is
now fully committed to two world class Formula 1
venues. Circuit of the Americas, as world class Tilke
designed circuit in Austin, Texas hosted the most
successful F1 race on the calendar in the inagural
return of F1 in America last November 2012. For
2013 the Austin venue will host F1 once again for the
compulsary round of the championship in November,
with a new venue being added to 2014 scheduled, the
New Jersey streets scheduled for June, father’s day
weekend. With the multi year contract existing for the
Canada Grand Prix, Montreal (the weekend before New
Jersey and another North American ideal venue) the
timing and alignment could not be better commercially
for the world’s second largest sport embracing fans and
corporate America.
RACING CIRRICULUM VITAE
157 FORMULA CAR STARTS
38 WINS 65 PODIUMS 33 POLES
CURRENT WIN PERCENTAGE OF 24.20%
• 2013 Caterham F1 Team Official Reserve Driver
• 2012 Caterham F1 Team Official Test Driver
• 2012 World Series by Renault - 11th Overall
• 2011 World Series by Renault – 3rd Overall and Rookie Champion
• 2011 AirAsia Team Lotus Driver Development Program
• 2011 FIA Institute Young Driver Excellence Academy
• 2010 ART Grand Prix GP3 - 4th Overall Championship
• 2009 BMW Sauber F1 Testing - F1 Superlicense Qualifications
• 2009 GP2 Asia / Meritus Racing and Ocean Racing - 9th Overall,
3 Top 5 Finishes
• 2009 International Formula Master Championship /
ISR Racing - 4th Overall and Rookie Champion
• 2008 Formula BMW World Champion, 1st Place
• 2008 Formula BMW Americas 1st Champion, 10 wins
• 2007 Formula BMW Americas 3rd Overall, 3 wins
• 2006 Skip Barber National Series, 3rd Overall, 4 wins
• 2006 Skip Barber Western Regional Series, 1st Champion
A GLOBAL MARKETING PLATFORM
2013 RACE CALENDAR
March
April
May
June
July
August
September
October
November
Australia
15-17 March
China
12-14 April
Spain
10-12 May
Canada
7-9 June
Germany
5-7 July
Belgium
23-25 Aug
Italy
6-8 September
Korea
4-6 October
UAE
1-3 November
Malaysia
22-24 Mar
Bahrain
19-21 April
Monaco
23-26 May
Great Britain
28-30 June
Hungary
26-28 July
Singapore
20-22 September
Japan
11-13 October
USA
15-17 November
India
25-27 October
Brazil
22-24 November
THANK YOU
PRIVATE AND CONFIDENTIAL