It`s Bu - Bravern
Transcription
It`s Bu - Bravern
Hot Denim at DNA 2050 Washington Wine Country Bellevue’s Monsoon East Frostology Defined It’s BusinessTime Stay-at-Home Stationery, Local Artists Sell Their Work, Behind the Scenes at Google and More Plus, How Companies Can Give Back Display until July 2010 $4.95 MAY/JUNE 2010 425MAGAZINE.COM 425_MAY_JUN_2010.indd 1 3/31/2010 2:16:56 PM trueBLUE IT’S ALL ABOUT DENIM AT DNA 2050 off the shoulder smolder This “Grandpa T” by Jet by John Eshaya ($98) will turn heads when paired with Stitch’s skinny “Pistol” jeans ($198), and House of Harlow “Aztec” bangles, ($69 each) and Michael Kors heels ($260). 96 425MAGAZINE.COM 425_MAY_JUN_2010 copy.indd 96 4/1/2010 1:13:07 PM BY LISA PATTERSON | PHOTOS BY RODRIGO DEMEDEIROS Chance s are if you know about DNA 2050, someon e probabl y told you, or you stumble d in. After all, they didn’t even have a Web site until just recently. They barely advertis e. And there are only three stores in the country — New York, Chicago and their newest location at The Shops at the Bravern in Bellevu e. “It’s a great area with an amazing potentia l,” said senior buyer Gulsun Alpan work there, like manage r Natale Kuder, are like “denim whisperers.” They can size you up and lead you to the jeans that are going to make your booty look better, your legs look leaner – you get the picture. Plus, the store is stocked with a sea of designe r labels you’ve heard of, like Citizens of Human ity, William Rast, 7 For All Mankin d – and labels that are harder to find, like April 77, Goorin Brother s, In addition to jeans, DNA 2050 also has great tops for men and women, jewelry, jackets, purses and of course, shoes. The most importa nt thing is not to feel intimid ated. They want to help you find the designe r jeans that are right for you, whether you’re a Seattle Seahaw k player, a trendy teen or a soccer mom with style. “People think that finding the right pair of jeans can be difficult and often for IK Retail Group, based in Washin gton, D.C., which is the company behind DNA 2050. It’s owned by Iraklis Karabas sis, who previou sly introdu ced Benetton to the U.S. “We chose to open in luxury shoppin g areas that are in line with the product assortm ent and pricing that we offer.” Word-of-mouth has been working for DNA 2050. When you enter the 1,818-square-foot store, the women that Shades of Greige and Mat and Nat. They even have exclusiv e styles availabl e only at DNA 2050. Prices for jeans start at about $80. Jean Shop jeans are one of their most-ex pensive lines, easily hitting the $500 range, but the jeans are handcrafted works of art. Each pair even has a birth date embroid ered inside. “Our whole concept is based on exclusiv ity, novelty and credibil ity,” Kuder said. overwh elming,” said Alpan. “The most importa nt tip is to know your body and wear styles that are flatterin g and not just trendy. Also get out of your comfort zone, just because you’re used to wearing bootcut s doesn’t mean you won’t love a skinny jean.” 425MAGAZINE.COM 425_MAY_JUN_2010 copy.indd 97 97 4/1/2010 1:12:59 PM a dna exclusive Rockstar Jeans, the style shown is a DNA 2050 exclusive that are ripped in front with silverzipper pockets in the front and back ($229). 98 425MAGAZINE.COM 425_MAY_JUN_2010 copy.indd 98 4/1/2010 1:12:40 PM Stitch’s woven skinny pant in “fade.” Earth-tones are hot this season ($189). These G-Star “Raff Jack” loose tapered jeans ($198) will turn heads in a good way. These “Zach” super slim True Religion jeans are the first in the line to go slim, and are great for guys who want to convey a cool, rock vibe ($172). These Hudson Signature boot cut jeans in “Amu” are stretchy, and hug all the right places. 425MAGAZINE.COM 425_MAY_JUN_2010 copy.indd 99 99 4/1/2010 1:12:25 PM Casual and Cool Orthodox “Johnathan” leather jacket ($869) is incredibly soft and stylish over this Orthodox “Astin” button down shirt, ($169). G-Star “3301” slim cable denim completes the look ($169). 100 425MAGAZINE.COM 425_MAY_JUN_2010 copy.indd 100 4/1/2010 1:11:45 PM Too Hot to Handle This versatile “Tara” jacket by Torn by Ronny Kobo ($336) pairs well with tight-fitting Fidelity “Scoop VPR” vintage denim ($209). 425MAGAZINE.COM 425_MAY_JUN_2010 copy.indd 101 101 4/1/2010 1:11:37 PM William Rast “Billy” boot cut jeans are great for a night on the town ($189). These look like jeans, but they’re really well-made, denim super stretch tights by AG — they even have an elastic waist. Comfortable and cute ($119)! 102 DL1961 “Milano” boot cut jeans ($129) will help you achieve the best-looking booty ever, thanks to their four-way stretch. Stitch’s woven “Revolution” pant ($259) is a popular pick at the Bellevue store. 425MAGAZINE.COM 425_MAY_JUN_2010 copy.indd 102 4/1/2010 1:11:15 PM Hollywood Hottie “Cloudy Wash” denim by Jet by John Eshaya ($189) is what all of the Hollywood crowd is wearing. Paired with Michael Kors peep-toe heels ($295) a flowy Lauren Moshi swing top croc ($129), and a House of Harlow black leather and crystal cocktail ring ($79), this look says “pretty” and “tough cookie” all at the same time. check it out DNA 2050 is at The Shops at The Bravern, 700 110th Ave. N.E. Suite 160, Bellevue. Details: dna2050.com The Models: Sarah Cason and Alex Gasperetti of TCM Models in Seattle, tcmmodels.com Hair and Makeup: Hair by Kyle DeToure and Sherri Bruno and makeup by Katie Horton all of Sorella Salon & Spa, sorellasalon.com. Photography: Rodrigo DeMedeiros is a professional Eastside photographer who specializes in fashion photography and more. Learn more at rodrigod.com. 104 425MAGAZINE.COM 425_MAY_JUN_2010 copy.indd 104 4/1/2010 1:10:14 PM