CTTC Industry Outreach - California Tourism Industry Site

Transcription

CTTC Industry Outreach
California Travel & Tourism
Commission Community Outreach
Presentations given May 1 through September 30, 2007
May 2
Shasta Cascade Cultural Tourism
May 4
Redwood Coast Cultural Tourism
May 4
Placer Valley Hotel Meeting
May 9
Great Valley Center
May 10
Ventura County
May 16
Vallejo Convention & Visitors Bureau
May 30
SMG Tourism Conference
June 1
Central Valley Tourism Association
June 6
California Welcome Centers
June 11
Placer County Tourism
June 12
Deserts Cultural Tourism
June 14
Lodi Convention and Visitors Bureau
June 22
Los Angeles Hotel Association
June 28
North Lake Tahoe
July 24
Golden Gate Restaurant Association
August 20
California Restaurant Association Board of
Directors
August 22
San Francisco Convention and Visitors Bureau
Board of Directors
August 22
Palm Springs Delegation
August 23
California Snow Committee
August 29
California Wine Institute (international group)
September 6
California Ski Industry Association
September 11
Chinese Delegation
September 11
California Wine Institute
September 12
Sonoma County Tourism
September 18
Rural Tourism Conference
September 19
Agritourism Presentation for California
Department of Food and Agriculture
September 19
Northern California Attractions Association
September 19
Orange County Tourism Council
September 20
Sacramento Convention and Visitors Bureau
Board of Directors
September 20
Union Square Retailers Association
September 25
California Travel Parks Association
September 26
Modesto Convention and Visitors Bureau
California Tourism
Commission
Outreach Presentation
Sample
Today’s Topics
• Economic impact of tourism
• Role of California Tourism
• Highlights of California Tourism marketing programs and ROI
• Travel trends
• Technology links
• Referendum renewal ‐ Vote yes in November
1
California Travel and Tourism
Commission (CTTC)
CTTC is responsible for promoting California’s image
worldwide in order to increase travel to the state. Since
1998, the California Travel and Tourism Commission (CTTC)
has had a direct impact on increasing tourism to California
through:
•
•
•
•
•
•
•
•
Advertising
Visitor publications
Cooperative programs
California Welcome Centers (Statewide)
International travel and trade programs
Media outreach
New media/Web site tools
(www.visitcalifornia.com)
Vote Yes – California Tourism Marketing Renewal
CTTC Leadership
• Governor Arnold Schwarzenegger
• Secretary of the Business Transportation and Housing Agency
CTTC Chair
• CTTC Commissioners
2
CTTC Highlights
• Only those who benefit pay
• May pass assessments on to guests/customers
• No budget diversions like transient occupancy tax (TOT) • Travel industry directed program: 37 tourism marketing commissioners (12 appointed plus Chair, 24 elected)
CA Tourism Budget
History/Outlook
• Historically unpredictable annual budget
– inconsistent legislative funding
– inflationary pressures
• New legislation beginning of 7 years spending totaling $350 million
50
45
40
35
30
25
20
15
10
5
0
1995
1997
1999
BUDGET
2001
2003
2005
2007
2009
2011
2013
NEW RENTAL CAR ASSESSMENT
3
Industry Segment Contributions
– Accommodations contribution to assessment prior to 2007 was approximately $4.6 million or 62%
– Passenger car rental industry contribution will contribute $39.8 million in 2007/2008 and an anticipated total of $240 million through 2013
3% 2% 3%
13%
79%
Passenger Car Rental
Accommodations
Attractions
Transportation
Restaurant & Retail
Competitive Landscape
Vote “No” & CA
moves from 3rd to
50th
1
Hawaii
2
Pennsylvania
$70,700,000
64,732,000
3
California (07/08)
50,000,000
4
Illinois
48,957,900
5
Florida
33,066,588
6
Texas
29,112,987
7
Colorado
22,173,832
8
Arizona
20,669,758
9
Virginia
20,390,579
10
New York
19,270,000
Source: TIA – Comparisons made based on competitive state’s budgets
reported for ’06/07 and California’s ’07/08 budget.
4
Applying Strategies & Tactics
Total Budget by Discipline
Operations
10%
Marketing Reserve
1%
Welcome Centers
0%
Research
2%
Travel Trade
4%
Brand Advertising Domestic
36%
Communications
5%
Brand Advertising - Domestic
Brand Advertising - International
Co-op/Promotions
Technology
Publications and
Fulfillment
4%
Publications and Fulfillment
Communications
Travel Trade
Technology
7%
Research
Welcome Centers
Marketing Reserve
Co-op/Promotions
8%
Operations
Brand Advertising International
23%
Budget by Market
TOTAL
DISCIPLINE
TotalBUDGET
BudgetBYby
Market
Operations,
5,000,000,
10%
Marketing
Reserve,
400,000, 1%
Total Marketing
- International,
20,636,000,
41%
Total Marketing
- Domestic,
23,964,000,
48%
Total Marketing Domestic
Total Marketing International
Marketing Reserve
Operations
5
CA is # 1 Destination in U.S.
• In 2006, tourism:
– Generated $93.8 billion in direct travel spending for CA’s economy
– Employed nearly 929,000 Californians – up 2% from 2005
– Generated $5.6 billion in state and local tax revenues for CA
• $20.5 billion of the total travel spending is generated by food and beverage services
California Tourism Purpose
Why Promote
California? Don’t
Visitors Come
Anyway?
• Need to Promote "the California Brand" • No other organization promotes ALL of California
6
Looking Forward
Program Goals:
• Referendum (November)
• Develop and implement CTTC strategic plan
Travel Trends
7
California Qualitative Research
• Prominence of four consistent themes: abundance, opportunity/discovery, freedom, and unique lifestyle
• Hollywood, food and wine, and select icons viewed as an integral part of the California lifestyle
• Ideal spring/summer vacations revolve around the beach and the most ideal fall/winter vacations include snow, comfort (fires, comfort food, etc.) or escaping the cold, depending upon place of residence • California as “Best of America:” best scenery, best food and wine, best indulgences (hotels, spas, etc.), best climate/sunshine, best and longest coastline
• Internet is key tool
Source:
Smith & Company, for MeringCarson, May 2007
Wine and Food Tourism Trend
• Culinary travel theme very pronounced ‐ food and wine seen as integral part of California lifestyle1
• 40% of leisure travelers self‐identify as traveling to learn about or enjoy unique and memorable eating and drinking experiences2
• California dominates as a destination for winery travel, with New York following2
Source:
1.
Smith & Company, for MeringCarson, May 2007
2.
Online Culinary Survey of Leisure Travelers; Prepared for TIA by Edge Research, August
2006
8
Guiding Principles
• Do what the industry can’t do for itself
• Leverage co‐op programs and focus on international and new market development
• Evaluate programs ROI • Focus on out‐of‐state and international audience
• Support assessed businesses
• Establish a technology platform for all programs
• Align with key California CVBs to coordinate resources
Marketing Plan Components
Cooperative
Programs
E-marketing/
marketing
Internet
Advertising
Public Relations/
Relations
Communications
Marketing Plan
Components
Travel Trade
International
Offices
Research
Publications
9
Domestic Plan
Proposed Budget Outlook Advertising
20
18
16
14
12
10
8
6
4
2
0
$18.5 mil
$13 mil
$11 mil
FY 05/06
$18.25
million
FY 06/07
$25
million
FY 07/08
$50
million
10
Brand Advertising
• Increase non‐resident and resident leisure travel visits
• Leverage "Diversity" positioning
• Communicate CA's core attributes and compelling point‐of‐difference:
–
–
–
–
"California Attitude" Desirable eclectic lifestyle
Unique culture Diversity is woven together by spirit
11
Video Clip: “Work”
Proposed 2007-2008
Market Coverage
12
New! Wine and Food
Strategic Alliance
• Historic 5‐year partnership between California Wine Institute and CTTC
• Response to research indicating culinary travelers are important travel segment
• New national cable TV campaign promoting California’s rich bounty of food and wine scheduled to launch this February
Video Clip:
“Winter in California”
13
Television
National
Spot Market
Layered
approach
sampling
Internet
Print
Partnerships
Media Plan
14
How We Measure the Work
ROI:
• Campaign influenced 4.9 million visitors, totaling:
– $1.96 billion in incremental spending
– $127 million in tax revenues directly attributable to the campaign
• Overall return on investment of $29 to $1
Source: SMARI 2006
Preparing for Tomorrow
California travel and tourism industry is doing well, but if
existing efforts slowdown, there is a risk of losing market
share to other states – especially in an economic downturn.
California Domestic Market Share
(% US person-trips)
12.0
11.5 11.5
11.5
11.5
11.1
11.0
10.5
10.0
10.8
10.3
10.7
10.8
10.3
9.7
9.8
(Source:
D.K. Shifflet &
Associates, Ltd.)
9.7
9.5
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
15
Applying Strategies
and Tactics
Call to Action –
VisitCalifornia.com
16
Things to Do & Itineraries
Feature Articles
Itineraries
New Web Site Re-launch
New design
Add your
content
17
Publications
New Visitor Guide Layouts
18
International
Plan
Proposed Budget Outlook
25
$20.6 mil
20
15
10
5
$6 mil
$700,000
0
FY 05/06
$18.25
million
FY 06/07
$25
million
FY 07/08
$50
million
19
Economic Benefits of Attracting
International Visitation
• The state’s market share of overseas visitors to the U.S. has declined since late 1990’s
• Using expanded marketing funds with the goal of returning to pre‐9/11 levels would generate an additional $1.7 billion in overseas visitor spending
• This spending would generate $66.7 million in additional state tax revenues, and directly support 18,000 additional jobs
International Spending
Canada
$2.2 mil
UK
$6.3 mil
Germany
$1.7 mil
Mexico
$1 mil
Other Marketing: $1.3 mil
Japan
$6.1 mil
Australia
$740,500
Secondary/Emerging Mkts:
Mkts:
$508,000
20
United Kingdom
Travel Trade:
• WTM Tradeshow and Film Premiere
Media:
• UK Media Event • What’s New in CA – quarterly
Consumer:
• Branded advertising
• Good Holiday – 9 month print campaign
• Travel Channel • Nissan California branded dealer incentive campaign
Germany
Travel Trade:
• ITB – Berlin
• DER – Travel agent training/promotion
Media:
• ITB – Berlin
• What’s New in CA – quarterly
Consumer:
• Lufthansa – CA on‐board culinary tour
• ϋltje
• Wolfskin outdoor clothing promotion
• Vox Tours – reality TV promotion
21
Japan
Travel Trade:
• JATA – September 2007
Media:
• JATA
• Sony Plaza – July 2007
• Incremental new media exposure opportunities
• Elle Girl magazine
Consumer:
• CA wine guidebook
• Niche branded advertising
Web: Specialized requirements for site launch
Research: Market positioning
Australia/New Zealand
Travel Trade:
• Visit USA sales mission
Media:
• CA media luncheon
Consumer:
• Coming soon
22
Mexico
New office – coming soon
Travel Trade:
• Expo Vacaciones
• Governor’s Trade Mission
Media:
Consumer:
• “Adventures in Wild CA” IMAX film promotion
Canada
Travel Trade:
• CAA training
• Governor’s Canada Trade & Tourism Mission Media:
• Governor’s Canada Trade & Tourism Mission
• Limited PR firm representation in market Consumer:
23
Other International Marketing
• Secondary and emerging marketing tactics
• Web
• Publications and fulfillment
• Research
Governor’s Trade Missions
• Tourism a key component
• Japan, China, Mexico and Canada
• India spring 2008
24
Video Clip:
Governor’s Trade & Tourism
Missions
Marketing Programs
25
2007 Co-op Program Sampling
•
The Best of California
Drives 2007
Shop California
California Fun Spots
Culture California
California Snow
Rural Marketing
Co-op
•California Treasure
Hunt
•And more….
•
•
•
•
•
Inside Scoop Print Insert
• California Insider content and calls to action
26
Print: Vanity Fair insert
• Talent
–
–
–
–
Jimmy Smits
Kevin Dillon
Kelly Wearstler
Barry Zitto
• Questions
– Top 3 picks for Puerto Rican food
– Top 3 restaurants with California inspired décor
• Begins November 07
California Fun Spots
• Membership increased from 6 attractions in 2006 to 48 for 2007
• New membership platform
27
Treasure Hunt
How the Treasure Hunt Works:
1. Visit one or more California’s Treasure Hunt partner locations (Longs Drugs, Southwest.com, California Welcome Centers and State Parks) to receive a treasure key
2. Go to visitcalifornia.com/treasure and enter the key’s code to receive:
• Sweepstakes entry to one of three Ultimate California Getaways
• A chance to win one of 400 instant prizes
• Reward Dollars good for savings at participating hotels
• Savings coupons for California attractions
Treasure Hunt Results
As of 8/27/07
68,721 visits
59,063 absolute unique visitors
221,944 page views
3.23 average page views
4:56 time on site
85.96% new visits
28
Treasure Hunt & Fun Spots
•
•
•
•
Partner
satisfaction
survey currently
under way
Establish a
comprehensive
program based on
research results
Integrate
campaign to
include a
broadcast
component
Ease of use for
consumer and
partner
Shop California
• California Tourism partners with retail industry to showcase CA as a premier shopping destination
• Cooperative program with retail destinations across the state
• Partnership with Shop America • Shopping packages sold online
• www.shopcalifornia.org
29
Example: San Francisco Family
Fun Adventure Package
• Pier 39
• Wax Museum
• Aquarium of the Bay
• Blue and Gold Fleet bay cruise adventure
• Trolley hop
• Macy’s
Communications
30
CTTC Media Events
• New York, Los Angeles, San Francisco
• Top media
• California delegates
Communications:
Tools of the Trade
•
•
•
•
•
Press Kit CD Insights Online – monthly newsletter debuted Sept. 06
Feature releases
Year In Review distributed annually
Media newsletters
31
Video Clip:
The Today Show
Domestic Media Coverage
FY ’06-’07
• CTTC generated over $8.1 million worth of domestic coverage for California
• All efforts combined with international PR offices resulted in nearly $84 million worth of coverage worldwide
32
13 Welcome Centers statewide
•Anderson
•Arcata
•Auburn
•Barstow
•Merced
•Oceanside
•Oxnard
•Pismo Beach
•San Bernardino
•San Francisco
•Santa Ana
•Santa Rosa
•Yucca Valley
San Bernardino
Pismo Beach
Oxnard
Get Involved
Regions
Representative
Contact Info. (E-Mail;
Phone)
All Regions
Susan Wilcox
swilcox@visitcalifornia.com
916-319-5412
jnorton@visitcalifornia.com
916-319-5438
Jonelle Norton
Central Coast/ Ventura/Bay
Area
Jean Johnstone
jjohnstone@visitcalifornia.com
510-652-3294
Northern and Central CA
Shellie Cook
scook@visitcalifornia.com
916-933-2433
Northern and Southern CA
Mountains
Pettit Gilwee
pgilwee@visitcalifornia.com
530-583-2138
Los Angeles
Bob Amano
bamano@visicalifornia.com
626-698-6044
San Diego, Inland Empire and
Deserts
Kathy Anderson
kanderson@visitcalifornia.com
619-888-4002
Orange County
Cynthia Reynolds
creynolds@visitcalifornia.com
714-904 0424
33
Vote Yes!
California Tourism Assessment
Program Renewal
California Tourism
Commission
Outreach Presentation
Sample
34
CTTC Press Releases
May 15, 2007 –
September 25, 2007
NEWS RELEASE
RELEASE DATE
America ‘Opens Its Doors’ To Travelers And Valuable Tourism Dollars
May 11, 2007
What’s New This Summer At California Theme Parks
May 24, 2007
Governor To Lead Tourism Delegation On A Trade And Tourism
Mission To Canada May 29-31
May 29, 2007
Hit The Road This Summer With Free California Drives 2007 Guide
May 29, 2007
California Hotel Restaurants Offer Upscale Dining
San Bernardino And Oxnard Open Doors To Visitors With New
May 30, 2007
Wish You Were Here—Summer Getaways In California
June 15, 2007
California Offers Spectacular Fall Foliage
June 21, 2007
California Tourism Hires Mexico-Based PR/Travel Trade Representation
June 29, 2007
California Tourism Highlights Top 2008 Cultural Events
August 13, 2007
California Travel & Tourism Commission And Wine Institute Form
Historic Partnership To Promote Culinary Travel
August 21, 2007
Winter And Spring Are Best Whale-Watching Seasons In CA
August 23, 2007
Top California Tourism Official To Visit Orange County To Introduce
California Tourism Marketing Programs And Renewal Campaign
September 18, 2007
Top California Tourism Official To Visit Sacramento Convention &
Visitors Bureau To Introduce California Tourism Marketing Programs
And Renewal Campaign
September 19, 2007
California Has Gone To The Dogs
September 20, 2007
CA Domestic Visitor Volume Increases 5.1 Percent In 2006
September 20, 2007
Golden State Recognized For Key Role In Country’s $1.3 Trillion
Tourism Economy
September 25, 2007
June 5, 2007
News releases can be viewed on our Web site visitcalifornia.com,
by clicking the press room link at the bottom of the page, and then
clicking on the news release link.
On this site you will find a list of all past and current releases.
Domestic Media ROI Report
April 15, 2007
September 21, 2007
Media ROI Grid
Program Date
April 15, 2007 to September 21, 2007
Program Description
The Communications Department practices both proactive and reactive media
relations and serves as a resource to travel and tourism, trade and business
media. The media ROI grid tracks results based on these efforts. This results
compilation is created based on the work of our public relations agency,
Edelman, and various media tracking methods.
Target Audience
Domestic travel media (print, broadcast and Internet)
Objectives & Reach
The CTTC puts out approximately 20 themed news releases each year and
quarterly editions of What’s New in California, updates the Web site press
room on a regular basis, and responds to media requests on an as-needed
basis.
Results & Accomplishments
The CTTC reports a primary domestic earned media ROI for the April 15 to
September 21 timeframe of $20,801,953 and a secondary earned media ROI of
$711,847. Placements included: The “Today” show, Travel + Leisure, Newsday,
Los Angeles Times, KGO-TV San Francisco, Modern Agent, The Sacramento
Bee and more.
Media coverage ROI is categorized into two categories – primary and
secondary coverage.
Primary:
1. CTTC, the Web site or a member is mentioned and the story is a direct
result of CTTC and/or Edelman outreach efforts;
2. CTTC or the Web site is mentioned but the story is not necessarily a
direct result of outreach efforts;
3. CTTC product is utilized in hit - including b-roll or images; or
4. CTTC coordinated or sponsored media visit.
Secondary:
1. CTTC is not mentioned but the story is a direct result of CTTC and/or
Edelman efforts.
Program Contact
Jennifer Jasper
Deputy Director of Communications
916.319.5428
jjasper@visitcalifornia.com
California Travel & Tourism Commission
Coverage Grid - April 15 to September 21, 2007
Primary – CTTC, the Web site or a member is mentioned and the story is a direct result of CTTC and/or Edelman outreach efforts
Secondary – CTTC is not mentioned but the story is a direct result of CTTC and/or Edelman efforts
Primary
Print
Date
Market
Publication
Headline
Focus
Impressions
Word Count
Value
N/A
5
N/A
Spring 2007 National
Ambassadair JOURNEY
Napa Valley Wine Tour
Photo Credit
Spring 2007 Gold Country
4/15/2017 San Diego
Prospector
San Diego Union Tribune
ITB: German Travelers Seek Safe, Clean Environment
Make room for new fee
CTTC Mention
Funding Increase
Tourism Marketing
Award
Tourism Marketing
Award
CTTC Web Site
Hats & Bags
Pow Wow
Pow Wow
N/A
314,279
399
1,493
N/A
$83,087.25
111,873
62
$830.31
112,700
N/A
995,618
N/A
111,873
37
884
178
84
1,062
$495.51
N/A
$14,702.94
N/A
$14,222.31
CTTC Web Site
Pow Wow
Pow Wow
Pow Wow
Funding Increase
788,593
36,653
N/A
36,727
107,253
620
588
132
1,048
721
$26,137.47
$9,987.78
N/A
$17,942.19
$0.00
Rving Release
40,000
1,071
$3,360.81
National Tourism Week
New CWC
CTTC Mention
New CWC
60,000
1,305,733
261,840
246,785
356
636
489
338
$711.30
$39,457.44
$16,625.79
$6,285.18
Caroline Beteta Quote
53,610
564
$1,333.29
CTTC Mention
246,785
338
$6,285.18
4/16/2007 Desert
Desert Sun
Tourism bureau honored for its visitors guide
4/17/2007
4/21/2007
4/22/2007
4/25/2007
4/26/2007
Desert
Liverpool, UK
San Francisco Bay Area
National
Desert
Desert Sun
Daily Post
San Francisco Chronicle
Travel Advance
Desert Sun
4/29/2007
4/29/2007
5/4/2007
5/7/2007
5/7/2007
Orange County
Orange County
UK & Ireland
Orange County
National
Orange County Register
Orange County Business Journal
Travel Trade Gazette UK & Ireland
Orange County Business Journal
Travel Weekly
Briefly: Tourism guide garners top honor
The Streets of San Francisco
State agencies sold on retail tourism
Also at Pow Wow
Powwowing about local tourism
Happy Hiking: Check out some of the most popular treks in
some of America's most popular national parks
Pow Wow: County Could See $350M in Travel Business
Pow Wow California: California plans $6m push in UK
Tourism Convention Sparks Hope for Visitor Increase
California allots $50M to tourism promotion budget
Home sweet road: Despite high gas prices, baby boomers
are taking to road in comfort and style
5/11/2007 Carson City, NV
Nevada Appeal
5/14/2007
5/15/2007
5/18/2007
5/18/2007
Vallejo Times Herald
San Bernardino County Sun
Truck Trend
Ventura County Star
Desert
National
Central Coast
5/20/2007 Central Coast
Conejo Valley Star
5/24/2007 Inland Empire
5/25/2007 London, UK
Simi Valley Star
Highland Community News
The Times
National Tourism Week
Stuff to get those tourists to stop
Adventure & Travel: Where to Ride ATV's
Oxnard's Welcome Center opens
Vallejo tourism hard to sell
Annual luncheon interesting, but group struggles to
promote Vallejo
Business Forum: Body Defined owner aims for wellbalanced life
California Welcome Center opens in SB
California campervan
Press-Enterprise
Austin Comes to San Bernardino; Former Hotel Executive
Guides New San Bernardino Welcome Center
5/29/2007 North Coast
Times-Standard
5/29/2007
5/30/2007
6/1/2007
6/1/2007
6/1/2007
6/2/2007
Los Angeles Times
Modern Agent
Successful Meetings
Hindustan Times
CTPA News
Long Beach Press-Telegram
5/18/2007 San Francisco Bay Area
Vallejo Times Herald
Ventura County Star
Los Angeles
National
National
International
California
Los Angeles
6/11/2007
6/11/2007
6/12/2007
6/12/2007
6/15/2007
6/15/2007
6/17/2007
6/19/2007
6/22/2007
6/27/2007
Central Coast
Los Angeles
Shasta Cascade
Desert
UK & Ireland
Central Valley
Gold Country
Central Coast
National
International
6/28/2007 High Sierra
Morgan Hill Times
Ventura County Star
Los Angeles Daily News
Record Searchlight
Desert Sun
Travel trade Gazette UK & Ireland
Lodi News-Sentinel
Sacramento Bee
Monterey County Herald
Newsday
Travel World Weekly
Press-Enterprise
Tahoe Daily Tribune
Salinas Californian
Humboldt tourism poised for growth, but let's grow carefully
Governor to Lead Tourism Delegation on a Trade and
Tourism Mission to Canada May 29-31
California Desert Region to Hold Tourism Workshop
California: variety in view
Cruisin' along Highway One
CTPA is the Preferred Source for Information
After Fire, Catalina Crackles with Tourists
A View From 90 E. Second St., Exploiting Our True
Tourism Potential
Hit the Road this Summer with Free California Drives 2007
Guide
Biz Buzz
Titanic' brings $230 k for Turtle Bay'
Tourist representatives to examine cultural heritage
Launchpad: Travel 4 follows US TV hits route
While touring California, why not Lodi?
Now Hear This: Guide to scenic drives
Briefs: Travel group offers guide to California road trips
Tours and More
A Road Not Often Taken
San Bernardino: The Visitors Brueau's New Boss Says The
City Has Untapped Potential
Tahoe visitor economy gets wrong kind of publicity
Tourism commission offers free guide for state travel
CTTC Mention
N/A
338
N/A
CTTC Mention
New CWC
CTTC Web site
87,500
26,538
N/A
338
167
1,296
$0.00
$201.39
N/A
CTTC Mention
470,473
720
$15,774.90
CTTC Mention
5,250
1,348
$889.68
2,235,388
26,538
180,125
N/A
N/A
249,398
424
206
162
1,002
43
901
$46,199.04
$248.43
$11,672.37
N/A
N/A
$14,882.73
10,163
656
$1,224.09
2007 Drives Guide
CTTC Mention
CTTC Mention
CTTC Mention
2007 Drives Guide
CTTC Mention
2007 Drives Guide
2007 Drives Guide
2007 Drives Guide
CTTC Web site
214,935
1,128,548
87,863
139,140
N/A
40,988
827,483
74,068
1,460,280
55,433
668
470
348
84
112
570
47
108
54
899
$11,251.26
$40,270.17
$2,240.01
$1,124.94
N/A
$1,708.62
$2,214.54
$897.75
$4,600.80
$18,364.41
CTTC Mention
CTTC Mention
2007 Drives Guide
470,473
22,113
43,870
446
595
103
$9,771.69
$1,559.37
$743.07
Canada Mission
CTTC Mention
CTTC Mention
CTTC Mention
CTTC Mention
CTTC Mention
CTTC Mention
Level
7/1/2007
7/1/2007
7/1/2007
7/2/2007
7/19/2007
7/19/2007
7/24/2007
7/26/2007
7/26/2007
7/30/2007
8/1/2007
8/1/2007
8/1/2007
8/1/2007
8/6/2007
8/13/2007
8/15/2007
Lexington, KY
Carson City, NV
California
Fairfax, OK
New Ulm, MN
Los Angeles
Lincolnton, GA
Ottawa, IL
Gold Country
Pahrump, NV
California
Worthington, OH
Rockford, IL
Los Angeles
Los Angeles
Courier
Marin Independent Journal
Nevada Appeal
Nurseweek California
Vacaville Reporter
Fairfax Chief
Shopper/Post Review
La Voz
Lincoln Journal
The Times
Lobby
Over the Hump Saver
CTPA News
Custom House Publishing
Sundown
Long Beach Press-Telegram
Los Angeles Times
Trip Planner: Coastal California & Baja
In Brief: State drive guide
Fire brings wrong kind of publicity for Tahoe tourism
Destination Central California
Her success leads to a new job
Wish You Were Here-Summer Getaways in California
N/A
Did You Know?
California dreamin'? Take a walk on the Web
CTTC Quick Response Aides Recoveries
CTTC Marketing Specialist to Keynote Covention
Check out These California Hotspots
Restaurant group launches Web site
Teeing Off
8/22/2007 Silver Springs, MD
Beverage News Daily
Wine Institute, Travel Agency to Promote Culinary Travel
8/29/2007
9/12/2007
9/12/2007
9/12/2007
9/13/2007
9/13/2007
9/15/2007
9/15/2007
Desert Sun
San Bernardino County Sun
Press-Enterprise
Sacramento Bee
Paradise Post
September is time for wine
Tourism official coming to valley
Convention and Visitors Bureau exec to speak at club
Planning event takes drive
Briefs: Visitors bureau CEO to address Rotary Club
Hear state tourism marketing fine points
Placer Valley Tourism appoints CEO
Chamber steps up tourism promotion
Central Coast
Desert
Central Coast
Inland Empire
Central Coast
Inland Empire
Gold Country
Shasta Cascade
Jennifer Jasper Quote
2007 Drives Guide
CTTC Mention
CTTC Mention
CTTC Mention
NAPS Article
NAPS Article
NAPS Article
NAPS Article
CTTC Mention
CTTC Mention
NAPS Article
CTTC Mention
NAPS Article
NAPS Article
CTTC Mention
CTTC Mention
Campaign
Announcement
Campaign
Announcement
CTTC Mention
CTTC Mention
CTTC Mention
CTTC Mention
CTTC Mention
CTTC Mention
CTTC Mention
Print Subtotal
15,000
87,113
41,500
N/A
48,763
3,500
37,500
7,000
6,788
N/A
N/A
N/A
N/A
N/A
N/A
451,419
2,235,388
2,390
103
597
1,317
612
800
25
202
25
528
88
545
192
446
800
228
543
$21,782.46
$2,114.79
$1,873.38
N/A
$1,736.85
$395.52
$14.46
$0.00
$13.80
N/A
N/A
N/A
N/A
N/A
N/A
$19,535.31
$59,165.28
N/A
106
N/A
74,068
139,140
74,068
1,128,548
74,068
427,413
684,023
20,953
829
356
172
860
119
128
188
577
$6,890.97
$4,767.54
$1,429.74
$73,685.85
$989.19
$3,358.62
$8,140.77
$1,561.35
18,243,141
$634,759.89
Broadcast
Date
Market
Station
TV/Radio
Program
Segment
Focus
Central Coast
Central Coast
San Diego
Gold Country
Canada
Canada
Central Coast
Gold Country
Central Coast
KSBW
KSBY
KNSD
KCRA
CBC
CBC
KSBW
KCRA
KSBW
TV
TV
TV
TV
TV
TV
TV
TV
TV
Action News at 11 (NBC)
Action News Update at 11 (NBC)
News in the Morning (NBC)
KCRA 3 Reports at 11pm (NBC)
CBC News: Today (CBC)
CBC News Today (CBC)
Action News at 5am (NBC)
KCRA 3 Reports at 6am (NBC)
Action News at 6am (NBC)
11pm
11pm
6am
11pm
10:30am
11am
5am
6am
6am
7/25/2007 Gold Country
KFBK
AM
The KFBK Afternoon News
8/16/2007 National
NBC
TV
The Today Show 8AM
8/16/2007 National
NBC
TV
The Today Show 9AM
Summer Travel Spots in California
Pacific Coast Highway segment: interviews with Caroline
Beteta and Ted Balestreri
Pacific Coast Highway segment: interviews with Caroline
Beteta and Ted Balestreri
KGO
TV
The View from the Bay 3PM
Last Minute Trip Ideas with The Travel Mom
Impressions
Segment Length
Value
17,785
10,518
33,251
119,086
N/A
N/A
33,026
64,741
15,660
1:13
1:20
0:19
0:56
0:10
3:08
1:13
0:44
1:09
$2,188.53
$1,744.80
$823.74
$10,793.16
N/A
N/A
$2,496.96
$2,843.49
$1,228.74
21,100
3:35
$2,355.75
Pacific Coast Highway
5,064,000
8:39
$1,718,196.12
Mendocino County BRoll
4,691,000
6:51
$1,213,194.69
32,654
9:20
$21,012.33
Level
5/29/2007
5/29/2007
5/29/2007
5/29/2007
5/30/2007
5/30/2007
5/30/2007
5/30/2007
5/30/2007
Canada Mission
Canada Mission
Canada Mission
Canada Mission
Canada Mission
Canada Mission
Canada Mission
Canada Mission
Canada Mission
Jennifer Jasper
Interview
Broadcast Subtotal:
10,102,821
$2,976,878.31
Electronic
Date
Market
4/15/2017 San Diego
Web site
Signonsandiego.com
Make room for new fee
4/16/2007 Desert
4/25/2007 National
Mydesert.com
Sfgate.com
Traveladvancenews.com
Tourism bureau honored for its visitors guide
State agencies sold on retail tourism
At Pow Wow: The Blueprint to Discover America
4/26/2007 Desert
Mydesert.com
4/27/2007 Central Valley
Yubanet.com
4/29/2007 Orange County
5/4/2007 UK & Ireland
5/7/2007 Orange County
Ocregister.com
Ttglive.com
Ocbj.com
5/8/2007
5/8/2007
5/8/2007
5/10/2007
Hospitality1st.com
Earthtimes.org
Travelweekly.com
Chinadaily.com
Powwowing about local tourism
Assistant Secretary of Commerce Visits Auburn to Meet
with Economic Development Leaders
Happy Hiking: Check out some of the most popular treks in
some of America's most popular national parks
Pow Wow California: California plans $6m push in UK
Tourism Convention Sparks Hope for Visitor Increase
Tri-Valley Cities Join in Nationwide Effort to Promote
Tourism
Travel tips 8th May 2007
California allots $50M to tourism promotion budget
China: Asia's Largest Outbound Travel Market
Home sweet road: Despite high gas prices, baby boomers
are taking to road in comfort and style
Cape Coral, FL
National
National
China
5/11/2007 Carson City, NV
Nevadaappeal.com
Headline
Focus
Funding Increase
Tourism Marketing
Award
Hats & Bags
Pow Wow
Impressions
10,285
Word Count
1,493
Value
$41,894.76
N/A
23,405
N/A
62
178
1,279
N/A
$11,366.40
N/A
Pow Wow
N/A
1,062
N/A
CTTC Mention
N/A
699
N/A
CTTC Web site
Pow Wow
Pow Wow
5,048
N/A
11,108
620
132
1,048
$8,965.95
N/A
$33,348.42
CTTC Mention
CTTC Mention
Funding Increase
CTTC Mention
N/A
468
361
2,187
369
121
721
446
N/A
$154.50
$656.70
$2,661.27
Rving
1,154
1,071
$3,371.73
Level
5/18/2007 National
Timesheraldonline.com
Trucktrend.com
5/20/2017
5/24/2007
5/24/2007
5/25/2007
Venturacountystar.com
Redding.com
Highlandnews.net
Timesonline.co.uk
Central Coast
Shasta Cascade
Inland Empire
London, UK
5/29/2007 National
Earthtimes.org
5/29/2007 National
Advfn.com
5/29/2007 National
Money.aol.com
5/29/2007 National
Breitbart.com
Bizjournals.com
Kron.com
5/29/2007 Los Angeles
Latimes.com
5/29/2007 National
Marketwatch.com
5/29/2007 National
Quote.com
Bizjournals.com/sanfrancisco
Bizjournals.com/sanjose
5/29/2007 National
Traveljourno.com
5/29/2007 National
Biz.yahoo.com
5/29/2007
5/29/2007
5/29/2007
5/29/2007
International
Desert
Canada
Toronto, Canada
Yachtchartermagazine.com
Kesq.com
Travelhotnews.com
Cbc.ca
5/29/2007
5/30/2007
6/2/2007
6/11/2007
6/6/2007
North Coast
National
Los Angeles
Los Angeles
North Coast
Times-standard.com
Modernagent.com
Presstelegram.com
Dailynews.com
Prwebsite.com
6/11/2007 National
Biz.yahoo.com
6/11/2007 National
Sys-con.com
6/11/2007 National
Money.aol.com
6/11/2007 National
Bizjournals.com
6/11/2007 International
Bolsamania.com
6/11/2007 National
Breitbart.com
6/11/2007 Lafayette, LA
Klfy.com
Bizjournals.com/eastbay
6/11/2007 National
Forbes.com
Kron.com
6/11/2007 Los Angeles
Latimes.com
6/11/2007 National
Traveljourno.com
Vallejo tourism hard to sell
Annual luncheon interesting, but group struggles to
promote Vallejo
Adventure & Travel: Where to Ride ATV's
Titanic success at Turtle Bay Exploration Park
California Welcome Center opens in SB
California campervan
Palm Springs makes tourism pitch in Canada
California Dreaming: Schwarzenegger Dazzles Toronto
Schwarzenegger brings climate crusade to Canada
Humboldt tourism poised for growth, but let's grow carefully
California Desert Region to Hold Tourism Workshop
After Fire, Catalina Crackles with Tourists
Biz Buzz
You're Not Alone in the Desert - Promoting Tourism
Guide
Guide
Guide
Guide
Guide
Guide
Guide
Guide
Guide
Guide
Guide
Guide
Guide
Caroline Beteta Quote
CTTC Mention
2,303
N/A
564
489
$2,187.09
N/A
CTTC Mention
CTTC Mention
New CWC
CTTC Web Site
N/A
871
626
5,918
338
493
167
1,296
N/A
$1,230.24
$419.25
$21,971.88
Canada Mission
709
437
$887.55
Canada Mission
4,583
452
$5,353.23
Canada Mission
12,435,198
523
$7,215,655.47
Canada Mission
N/A
433
N/A
Canada Mission
11,108
421
$13,396.65
Canada Mission
659
462
$872.07
Canada Mission
21,075
424
$25,598.49
Canada Mission
113,369
468
$151,992.54
Canada Mission
614
464
$777.30
Canada Mission
11,108
421
$13,396.65
Canada Mission
11,108
421
$13,396.65
Canada Mission
N/A
415
N/A
Canada Mission
N/A
415
N/A
Canada Mission
118,797
435
$33,176.22
Canada Mission
Canada Mission
Canada Mission
Canada Mission
N/A
450
N/A
6,386
460
286
1,430
408
N/A
$593.13
N/A
$7,463.94
CTTC Mention
CTTC Mention
CTTC Mention
CTTC Mention
CTTC Mention
567
780
N/A
2,180
N/A
1,348
206
901
470
244
$2,299.41
$460.29
N/A
$3,081.99
N/A
2007 Drives Guide
118,797
647
$49,344.87
2007 Drives Guide
528
663
$904.59
2007 Drives Guide
12,435,198
648
$8,940,238.50
2007 Drives Guide
11,108
641
$20,397.27
2007 Drives Guide
N/A
666
N/A
2007 Drives Guide
N/A
646
N/A
2007 Drives Guide
755
678
$1,466.52
2007 Drives Guide
11,108
652
$20,397.27
2007 Drives Guide
23,424
708
$47,509.20
2007 Drives Guide
659
709
$1,338.30
2007 Drives Guide
21,075
678
$40,933.44
2007 Drives Guide
N/A
668
N/A
2007 Drives Guide
N/A
641
N/A
Bizjournals.com/sanjose
Bizjournals.com/sacramento
Bizjournals.com/sanfrancisco
6/11/2007 National
Sites.stockpoint.com
6/11/2007 National
Marketwatch.com
6/11/2007 National
Advfn.com
6/11/2007 National
Calibre.com
6/11/2007 National
6/12/2007 Desert
6/12/2007 Shasta Cascade
Earhtimes.org
Mydesert.com
Redding.com
6/15/2007
6/15/2007
6/15/2007
6/17/2007
6/19/2007
6/22/2007
Digital50.com
Lodinews.com
Ttglive.com
Sacbee.com
Montereyherald.com
Newsday.com
Guide
Guide
Guide
Guide
Guide
Guide
2007 Drives Guide
11,108
641
$20,397.27
2007 Drives Guide
11,108
641
$20,397.27
2007 Drives Guide
11,108
641
$20,397.27
2007 Drives Guide
N/A
669
N/A
2007 Drives Guide
113,369
678
$220,194.33
2007 Drives Guide
4,583
686
$8,124.57
2007 Drives Guide
N/A
52
N/A
2007 Drives Guide
CTTC Mention
CTTC Mention
709
N/A
871
663
84
348
$1,346.55
N/A
$868.41
2007 Drives Guide
CTTC Mention
2007 Drives Guide
2007 Drives Guide
2007 Drives Guide
2007 Drives Guide
N/A
N/A
N/A
4,548
552
18,194
634
570
112
47
108
54
N/A
N/A
N/A
$612.36
$170.82
$2,814.51
CTTC Mention
NAPS Article
CTTC Web Site
2,215
N/A
N/A
446
806
899
$6,173.49
N/A
N/A
6/27/2007 National
6/27/2007 International
Pe.com
Articledashboard.com
Travelworldmagazine.com
PR Newswire Photo Advisory for Monday, June 11, 2007
Guide
Tourist representatives to examine cultural heritage
Titanic' brings $230 k for Turtle Bay'
Guide
While touring California, why not Lodi?
Launchpad: Travel 4 follows US TV hits route
Now Hear This: Guide to scenic drives
Briefs: Travel group offers guide to California road trips
Tours and More
San Bernardino: The Visitors Brueau's New Boss Says The
City Has Untapped Potential
A Road Not Often Taken
6/28/2007 National
6/28/2007 High Sierra
Earhtimes.org
Tahoedailytribune.com
Joie de Vivre Hospitality Launches Interactive Web Site
With Capabilities Unique Within the Hospitality Industry
Tahoe visitor economy gets wrong kind of publicity
CTTC Mention
CTTC Mention
709
N/A
587
595
$1,192.20
N/A
6/28/2007 National
Tickertech.com
CTTC Mention
3,950
587
$6,642.15
6/28/2007 National
Hotelsmag.com
CTTC Mention
N/A
587
N/A
6/28/2007
6/30/2007
7/1/2007
7/1/2007
7/8/2007
7/9/2007
7/18/2007
7/19/2007
7/20/2007
8/1/2007
8/13/2007
8/15/2007
Sys-con.com
Thecalifornian.com
Travelindustrydeals.com
Nevadaappeal.com
Jobjournal.com
Azcentral.com
Travelweekly.com
Thereporter.com
Smartertravel.com
Gochp.com
Presstelegram.com
Latimes.com
Tourism commission offers free guide for state travel
Careers Outside the Cubicle
Cooney & Curtis: The Great Race to San Diego
Arnie beefs up budget
Her success leads to a new job
Free California road trip guides
Check out These California Hotspots
Restaurant group launches Web site
Teeing Off
CTTC Mention
2007 Drives Guide
CTTC Mention
CTTC Mention
CTTC Mention
CTTC Mention
Funding Increase
CTTC Mention
2007 Drive Guide
NAPS Article
CTTC Mention
CTTC Mention
528
581
N/A
1,414
N/A
44,665
361
450
8,225
N/A
N/A
22,781
613
103
528
597
948
523
251
612
221
446
228
543
$836.37
$155.49
N/A
$2,418.21
N/A
$66,919.11
$228.60
$828.39
$3,086.13
N/A
N/A
$37,208.64
8/16/2007 National
8/17/2007 Las Vegas, NV
Today.msnbc.msn.com
Inbusinesslasvegas.com
California dreamin': Majestic coast highlights, California
Travel and Tourism Commission on visiting the best sights Pacific Coast Highway
Tourism and Gaming: Reno airport board
CTTC Mention
408
N/A
1,140
123
$785.22
N/A
8/21/2007 National
Sys-con.com
California Travel & Tourism Commission and Wine Institute Campaign
Form Historic Partnership to Promote Culinary Travel
Announcement
978
798
$2,117.73
8/21/2007 National
Tickertech.com
Announcement
5,793
793
$13,818.18
1,063
815
$2,605.89
N/A
793
N/A
817
121
$297.36
3,980
310
$3,711.27
N/A
67
N/A
National
Central Valley
UK & Ireland
Gold Country
Central Coast
National
National
Central Coast
National
Carson City, NV
Gold Country
Phoenix, AZ
National
National
Worthington, OH
Los Angeles
Los Angeles
8/21/2007 Acadiana, LA
Klfy.com
8/22/2007 Norcross, GA
Tripinfo.com
8/22/2007 National
Modernagent.com
Sacbee.com
8/23/2007 National
Traveladvancenews.com
Announcement
Campaign
Internet Travel Monitor - Industry News
Announcement
Campaign
California Travel Commission Partners with Wine Institute Announcement
Campaign
Governor Stumps for State's Wines
Announcement
Campaign
Regional Roundup
Announcement
8/23/2007 National
Decanter.com
Californiawineandfood.com
8/28/2007 China
Winechina.com
9/1/2007 National
Montereyherald.com
Travellady.com
9/5/2007
9/10/2007
9/12/2007
9/12/2007
9/12/2007
9/13/2007
9/13/2007
9/15/2007
9/15/2007
Travelmole.com
Etravelblackbord.com
Sbsun.com
Mydesert.com
Montereyherald.com
Montereyherald.com
Pe.com
Sacbee.com
Paradisepost.com
Global
Sydney, Australia
Inland Empire
Desert
Central Coast
Central Coast
Inland Empire
Gold Country
Shasta Cascade
9/17/2007 Canada
Schwarzenegger to promote California wine, food
Canadianpress.google.com
Campaign
Announcement
Announcement
Campaign
Schwarzenegger to promote California wine, food
Announcement
Campaign
September is time for wine
Announcement
Fall is the Time to Hit the Road
CTTC Web Site
California goes country…much more than you ever
imagined
CTTC Mention
California, here we come
CTTC Mention
Planning event takes drive
CTTC Mention
Tourism official coming to valley
CTTC Mention
Convention and Visitors Bureau exec to speak at club
CTTC Mention
Briefs: Visitors bureau CEO to address Rotary Club
CTTC Mention
Hear state tourism marketing fine points
CTTC Mention
Placer Valley Tourism appoints CEO
CTTC Mention
Chamber steps up tourism promotion
CTTC Mention
California's elephant seals serenade viewers with belching
symphony
Whale Watching
Electronic Subtotal:
Primary Total:
N/A
256
N/A
N/A
793
N/A
N/A
256
N/A
482
454
829
817
$1,201.71
$1,115.70
N/A
N/A
581
N/A
482
482
2,215
3,980
N/A
1,020
224
860
356
172
119
128
188
577
N/A
N/A
$1,503.12
N/A
$249.33
$172.50
$314.58
$2,250.69
N/A
N/A
857
N/A
25,708,821
$17,190,315.15
54,054,783
$20,801,953.35
Secondary
Print
Date
Market
Publication
7/1/2007 National
Travel + Leisure
El Suplemento
San Jose Mercury News
El Suplemento
Headline
CTTC Involvement
Provided Information on
20 Great American Beaches
Beaches
Recorriendo California: Disneyland Una "tierra de ensueno, Provided Reporter with
color y aventuras" para los mas chicos
Disneyland Ticket
Overnight fun in the Bay Area
Provided Story Insight
Assisted with Big Bear
Recorriendo California: Big Bear
Trip
Impressions
Word Count
Value
2,418,038
2,275
$576,480.30
N/A
629,165
1,164
224
N/A
$17,084.13
N/A
474
N/A
9/1/2007 Winter Park, FL
Boating Life Magazine
Bucks Lake, California
Assisted with Press Trip
100,902
604
$18,484.56
El Suplemento
Recorriendo California: Bahia de Long Beach
N/A
1,611
N/A
Print Subtotal
3,148,105
Level
$612,048.99
Broadcast
Date
Market
Station
TV/Radio
Program
Segment
CTTC Involvement
Impressions
Segment Length
Value
Level
7/4/2007 National
E!
TV
E! News at 7PM
Travel and Leisure: Great American Beaches
7/7/2007 National
E!
TV
E! News Weekend at 9AM
WPIX
KSBW
TV
TV
CW 11 Morning News at 6AM
Action News at Six
Pacific Coast Highway segment
7/23/2007 New York, NY
Provided Butterfly Beach
B-Roll
B-Roll
B-Roll
Broadcast Subtotal:
308,000
1:20
$17,723.52
373,000
2:26
$45,744.72
112,486
40,758
3:32
4:23
$18,977.40
$11,754.78
834,244
$94,200.42
Electronic
Date
Market
Elsuplemento.com
Mercurynews.com
Elsuplemento.com
8/16/2007 National
Today.msnbc.msn.com
CTTC Involvement
Provided Information on
20 Great American Beaches
Beaches
Recorriendo California: Disneyland Una "tierra de ensueno, Provided Reporter with
color y aventuras" para los mas chicos
Disneyland Ticket
Overnight fun in the Bay Area
Provided Story Insight
Assisted with Big Bear
Recorriendo California: Big Bear
Trip
Provided Material for
Ride along the scenic Pacific Coast Highway
Article
9/1/2007 Winter Park, FL
Boatinglife.com
Bucks Lake, California
N/A
604
N/A
Elsuplemento.com
Recorriendo California: Bahia de Long Beach
N/A
1,611
N/A
7/1/2007 National
Web site
Travelandleisure.com
Headline
Electronic Subtotal:
Impressions
Word Count
Value
1,207
2,275
$4,661.49
N/A
N/A
1,164
224
N/A
N/A
N/A
474
N/A
408
1,360
$936.78
1,615
$5,598.27
Level
Secondary Total:
Grand Total:
*PRtrak® is now the leading aggregator of “output measurement
metrics” in the PR industry, with BROADCAST, PRINT and now
INTERNET data provided by: Arbitron, Nielsen, SRDS, SQAD,
comScore Media Metrix, Burrelle’s Information Services and
*Print media impressions are calculated by the industry standard of circulation multiplied by 2.5 readers per publication.
3,983,964
$711,847.68
58,038,747
$21,513,801.03
Media E-Newsletter
Media E-Newsletter
Program Date
October 2007
Program Description
The CTTC media e-newsletter is a tool to communicate the CTTC’s offerings
on a monthly basis. There will be two versions of the newsletter – one to
accommodate short-lead media publications (newspapers, online media, etc.)
and one to accommodate long-lead media (magazines, trade publications,
etc.). Each newsletter will act as a round up of recent news releases, What’s
New in California, California story ideas, and facts and stats about California.
Media e-newsletters will be distributed internationally starting in December in
the United Kingdom, Germany, Japan, Australia, Mexico and Canada.
Target Audience
Domestic and international media (print, broadcast, online and freelance
writers).
Objectives & Reach
The objective of the e-newsletter is to feed the media timely story ideas on a
monthly basis and serve as a valuable resource for California travel news and
information. The e-newsletter will be distributed to approximately 1,000
domestic media on a monthly basis.
Program Contact
Sam Caygill
Manager, Domestic Media
916.319.5424
scaygill@visitcalifornia.com
Jennifer Jasper
916.319.5428
HD Video Library
HD Video Footage Library
Program Date
Ongoing Program
Program Description
The CTTC has contracted with Blaise Media to shoot a statewide HD Video
Footage Library. The project is expected to span over the next two years. One
of the best ways to promote travel to our state is to provide stunning visual
images. The CTTC, based on feedback from tourism industry leaders and
experts, will be collecting comprehensive footage which showcases the
diversity of our great state. Eventually, we plan to digitize the footage to make
it more accessible to media. Some statewide photography will be shot
concurrently.
Target Audience
When the footage is complete, it will be available for use by qualifying
broadcast and online media outlets as well as on visitcalifornia.com.
Objectives & Reach
The CTTC is developing the HD Video Footage Library as part of our ongoing
efforts to stay up-to-date on the changing technological needs of broadcast
and online media. The CTTC will maintain all rights to the footage and will
serve as the delivering resource for this excellent product. Should the media
need video footage of an area, we can be referred to as a source to obtain
footage.
Program Contact
Sam Caygill
916.319.5424
Jennifer Jasper
916.319.5428
Photography/Shot
PR:
B-Roll
PR:
Image
CD
Agriculture - General (Fruits and Vegetables)
Bed & Breakfasts
Biking
Coastline - Scenic
Beaches
X
X
X
X
X
X
X
X
X
X
Culinary (Restaurants)
Arts & Culture - Museums
X
X
X
X
Fall Colors
Fishing
Golf
X
X
X
X
X
X
Highway 1
Hiking
Horseback Riding
Lighthouses
Missions
Nightlife
X
X
X
X
X
X
X
X
X
X
X
X
Outdoor Recreation
X
X
Professional Sports (Dodgers, Lakers, Giants, etc)
Railroads
Shopping
X
X
X
X
X
X
Snow
X
X
Spa & Health
X
X
Special Events
Spring Flowers
Surfing
Theme Parks
X
X
X
X
X
X
X
X
Web
GENERAL
1-4 shots for main activities page & specialties for
each/all regions
each/all regions
each/all regions
1-4 shots for main activities page & activities by region
(LA & SF)
1-4 shots for main activities page (by region includes:
snow, golf, & beaches)
(LA, Central Coast & SF bay area)
each/all regions
(LA, Central Coast & SF bay area)
1-4 shots main activities page & activities by region
(LA, Orange, & SF)
Transportation modes to and within CA
(RVs/Houseboats/Motorcycles/etc)
Vineyards/Wineries/Dining
X
X
X
X
1-4 shots main activities page & activities by region
(Central Coast, North Coast, SF Bay Area)
SHASTA CASCADE
Backpacking in the Trinity Alps
Bike Redding's Sacramento River Trail
Burney Falls
Chico - Honeyrun Covered Bridge
Chico - National Yo-Yo Museum
Dude Ranch
Lake Shasta (various activities - houseboating, fly fishing, jet
skiing)
Lassen Volcanic National Park--Manzanita Lake, view of Mt.
Lassen
Lava Beds National Monument (see birds at)
Mt. Lassen
Mt. Shasta
Plumas (fall foliage, fishing and/or golf)
Red Bluff Rodeo
Shasta Caverns
Shasta Dam
Sundial Bridge & Turtle Bay
Must Sees
Must Sees
X
X
X
X
X
X
X
X
Must Sees
X
X
Must Sees
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Must Sees
Must Sees
Must Sees
Itinerary - Redding to Arcata
NORTH COAST
Alexander Valley
Arcata (Finnish Country Sauna and Tubs or Marsh and Wildlife
Sanctuary)
Bodega Bay (town)
Breweries
Calistoga (town)
Charles M. Schulz Museum--Santa Rosa
Clear Lake
Eureka--Carson Mansion
Eureka--Loews State Theater
Eureka--Old Town
Ferndale--Gingerbread Mansion B&B (and other Victorian
architecture)
Grizzly Creek Redwoods State Park
Itinerary - Redding to Arcata
X
X
X
X
X
X
X
X
X
X
X
X
Itinerary - SF to N.Coast
Itinerary - Wine Country
Must Sees
Must Sees
X
X
Must Sees
Healdsburg Square--Sonoma County
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Jedediah Smith Redwoods State Park (The riverside beach at)
Mendocino
Mendocino art galleries
Napa Valley--Balloon Ride
Napa Valley- Culinary Institute of America
Napa Valley- Mt. St Helena
Napa Valley--Vineyards
Napa Valley--Wine Train
Orr Hot Springs
Point Cabrillo Light Station
Point Reyes National Seashore- Tule Elk Preserve at Tomales
Point
Redwoods
Redwood National Park (Avenue of the Giants)
Santa Rosa California Welcome Center
Sonoma Coast
Sonoma Square
Trees of Mystery--Paul Bunyan
Stornetta Public Lands
Vineyards, Wineries, Tasting, Harvest
Must Sees
Must Sees
Must sees
Must Sees
Must Sees
Must Sees
Must Sees (Lighthouse Inn)
Must Sees
Must Sees
Must Sees (Garcia River spill into the Pacific)
SF BAY AREA
Alameda Point- The USS Hornet Museum
Alcatraz
Angel Island from Sausalito
Aptos or Capitola
Berkeley--4th Street
Big Basin State Park (Giant Redwoods)
Embarcadero Center, Christmas Lights
Great America
Half Moon Bay--Pumpkin Festival
Marin County--Mount Tamalpais
Oakland--Jack London Square
San Francisco--Bay Area Discovery Museum
San Francisco--Chinatown
San Francisco--Cable Car
San Francisco--Coit Tower
San Francisco - Ferry Building
Must Sees
Must Sees
Must Sees
San Francisco--Fisherman's Wharf
San Francisco--Ghiradelli Square
San Francisco--Golden Gate Bridge
X
X
X
X
X
X
San Francsico--Japanese Tea Garden
San Francisco--Lombard Street
San Francisco--North Beach
San Francisco--Palace of Fine Arts
San Francisco--Sailing on San Francisco Bay
San Francisco--Sea Lions at Pier 39/Pier 39
San Francisco Skyline
San Francisco- Tour Ethnic Neighborhoods- food
San Francisco--Union Square
San Francisco--Victorian Row
San Francisco- Views of SF, East Bay & the Pacific from San
Bruno Mountain (near Brisbane)
San Francisco-Zeum
San Jose--Santana Row
San Jose--Winchester Mystery House
Santa Cruz--Beach Boardwalk
Santa Cruz--Surfing (good, big wave surfers, not amateur)
Tech Museum (San Jose) or Intel Museum (Santa Clara)
Vallejo--Six Flags Discovery Kingdom
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Bodie Historical State Park
Bishop
Cerro Gordo Historic Ghost Town
Eastern Sierra--fall colors
Heavenly Valley--South Lake Tahoe
X
X
X
X
X
X
X
X
X
X
June Lake
Kern River-- rafting (upper/forks of Kern)
Lake Tahoe- Drive along Western shore
X
X
X
X
Lake Tahoe--Emerald Bay
Lake Tahoe- Parasailing
X
X
Lake Tahoe--ski resorts
Mammoth Lake
Mono Lake-- Canoeing
X
X
X
X
Must Sees
Must Sees
Must Sees
Must Sees
HIGH SIERRA
Must Sees
Must Sees
Itinerary - Truckee to Murphys
Must Sees
Must Sees
Must Sees
Must Sees
Mono Lake--South Tufa Area
Mt. Whitney- Getting to the top
Sequoia and Kings Canyon National Parks
South Lake Tahoe- the day-and-night life at the casinos
Truckee--Donner Memorial State Park
Yosemite National Park-- Cross Country Ski or hike
Yosemite National Park--Giant Sequoia
Yosemite National Park--Half Dome, Winter
Yosemite National Park--Tunnel View
Yosemite National Park--Vernal Falls
Yosemite National Park--Yosemite Falls
Yosemite National Park--Yosemite Valley
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Auburn--Gold Panner Statue
American River--Rafting
X
X
X
X
Bridgeport Covered Bridge--Nevada County
Coloma--Sutter's Mill
Columbia State Historic Park
Empire Mine State Historic Park
Folsom Lake
Malakoff Diggins State Historic Park
Marshall Gold Discovery State Historic Park (park, gold
panning)
Murphys - old town
Nevada City & Grass Valley-- Downtown
Placer County Courthouse, Auburn
Placerville
Placerville--Gold Bug Park
X
X
X
X
X
X
X
X
Must Sees
Must Sees
Must Sees
Must Sees
Must Sees
Must Sees
GOLD COUNTRY
Must Sees
Itinerary - Folsom Lake
Must Sees
Must Sees
X
X
Must Sees
X
X
X
X
Sacramento--Aerospace Museum of California
Sacramento--California Railroad Museum
X
X
Sacramento-Capitol Building & Capitol Park
X
X
Sacramento -- Old Sacramento
X
X
Placerville-- Gold Bug Mine
Must Sees
Must Sees
Must Sees
Must Sees
Must Sees
Sacramento--Sutter's Fort
Sutter's Creek--Hwy. 49
X
X
X
X
X
X
X
X
X
X
Must Sees (mine for gold)
CENTRAL COAST
Big Sur-Sunset at Big Sur State Park
Cambria
Carmel--Dog Friendly Town (Dog Shots)
Carmel--Downtown
Carmel-- Gardens @ Mission San Carlos Borromeo del Rio
Carmelo
Channel Islands
Dude Ranch (Alisal)
Gilroy Garlic Festival
Hearst Castle--San Luis Obispo County (Include-Neptune Pool)
Hwy. 1 Near Bixby Bridge, Monterey County
Hwy. 1 Sign
Jalama Beach
Lone Cypress--Pebble Beach, Monterey County
Monterey--17 Mile Drive
Monterey--Cannery Row
Monterey--Monterey Bay Aquarium (include Sea Otters)
Montecito- Lotusland, Secret Garden
Oxnard
Pacific Grove--Monterey Peninsula
Pebble Beach
Pismo Beach--Dunes, State Vehicle Recreation Area
San Luis Obispo--Thurs Night Market
Santa Barbara--Bikes near water and carts you can rent
Santa Barbara- Cabrillo Boulevard (every Sunday from 10 a.m.
until dusk)
Santa Barbara--State Street/downtown
Santa Barbara- Tupelo Junction Café’s signature breakfastbeignets
Santa Maria--BBQ McClintocks
Santa Ynez Valley
Solvang--Mission Santa Ines
Must Sees
Must Sees
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Itinerary - S.Monica to Oxnard
Must Sees
Itinerary - Ventura to SB
Must Sees
Must Sees
Must Sees
Must Sees
Must Sees
Must Sees
Must Sees
Solvang--Windmill
Steinbeck Center--Salinas
X
X
X
X
DESERTS
Anza-Borrego Desert State Park
Anza-Borrego Desert State Park--Wildflowers
X
X
Cathedral City--El Gallito
Death Valley National Park--Sand Dunes
X
X
Death Valley National Park--Scottys Castle, Clock Tower
X
X
Joshua Tree State Park--Joshua tree
Mojave Desert
Palm Desert--Living Desert Zoo and Gardens
X
X
X
X
X
X
Palm Springs--Aerial Tramway
X
X
Palm Springs-- architectural drive & tramway gas station
X
X
Palm Springs--Desert
Palm Springs--Golf
Palm Springs--Palm Canyon Drive
Palm Springs/Palm Desert--Resort
X
X
X
X
X
X
X
X
Red Rock Canyon State Park-- Spring Blooms
Salton Sea--Imperial Valley
Yermo--Calico Ghost Town
X
X
X
X
Beverly Hills--Famous signs, Rodeo Drive, etc.
X
X
Catalina Island--Avalon Casino
Catalina Island- general
California Science Center
X
X
X
X
The Desert View Tower (Interstate 8 at In-Ko-Pah Park Road)
Palm Springs-- Agua Caliente Indian Canyons
Must Sees
Itinerary - Carlsbad to Anza-B SP
Must Sees
Must Sees
Must Sees
Itinerary - Bakersfield to Badwater
Must Sees
Must Sees
Must Sees
Must Sees
Itinerary - PS to Temecula
Must Sees
Must Sees
Must Sees
Must Sees
Must Sees
LOS ANGELES COUNTY
Must Sees
Itinerary - Newport Beach to LA
Must Sees (beating the summer crowds)
Must Sees
Getty Center and Villa
Griffith Observatory
X
X
X
X
Hollywood Bowl
Hollywood Sign
Hollywood Walk of Fame
Kodak Theatre
La Brea Tar Pits
Lancaster--Poppy Fields
Large impressive homes
LAX
Long Beach Cruise Ships
Long Beach--Gondolas at Naples
Long Beach--Queen Mary
Los Angeles--Downtown
Los Angeles--Famous Street Signs (Rodeo Drive, Sunset Blvd)
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Los Angeles--Garment District
Los Angeles--Grand Central Market
Los Angeles--Internal pics of hotel rooms & lobby - cool hotels
X
X
X
X
X
X
Los Angeles--Jewelry District
Los Angeles--Mann's Chinese Theater
Los Angeles--Olvera Street
X
X
X
X
Los Angeles--Port of Los Angeles
Malibu Colony
X
X
X
X
Malibu Lagoon State Beach
Marina del Rey--Fisherman's Village
Pasadena--Old town and old homes
Pasadena--Pasadena Rose Parade
San Marino-the Huntington Library, Art Collections, and
Botanical Gardens
Santa Monica Pier
X
X
X
X
X
X
X
X
Universal Studios
X
X
Universal Studios CityWalk
X
X
Must Sees
Must Sees (tiny stalls & El Pueblo Historic Monument)
Itinerary - Riverside to Pasadena
Must Sees
Must Sees
Must Sees
Must Sees
Venice-Abbot Kinney Boulevard
Venice Beach--Beach
Venice Beach--Skaters & Stores
West Hollywood--Design District
West Hollywood--Night Club
Must Sees
X
X
X
X
X
X
X
X
Balboa Beach
Bolsa Chica Ecological Preserve
Bowers Museum
Crystal Cathedral
Dana Point
Disneyland
X
X
X
X
X
X
X
X
Disney California Adventure Park
Huntington Beach--sunbathers, surfer
Huntington Beach--Waterfront Hotels
Irvine Museum-Orange County coast on canvas
Knott's Berry Farm--Log Ride
Laguna Beach--downtown area
Laguna Beach-- Scenic beach town
Mission San Juan Capistrano
Newport Beach--Balboa Ferry
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Newport Beach--Marina
X
X
South Coast Plaza--Costa Mesa
X
X
Balboa Park
Bazaar Del Mundo
Beach Dining
Birch Aquarium at Scripps
Carlsbad's Flower Fields
X
X
X
X
X
X
Del Mar Racetrack
Gas Lamp Quarter
Shopping in Old San Diego
X
X
ORANGE COUNTY
Must Sees (bird watching)
Must Sees
Must Sees (new attractions- nemo, captain jack, & Jedi
master)
Must Sees
Must Sees
Westminster- Little Siagon
Must Sees
Must Sees
Must Sees
Must Sees
Must Sees
Must Sees
Must Sees
SAN DIEGO COUNTY
Must Sees (picnicking and walking)
Must sees
Must Sees
X
X
Must Sees
Hotel Del Coronado
La Jolla Cove
LEGOLAND
Mission San Diego de Alcala
Museum of Contemporary Art San Diego (MCASD)
San Diego Aerospace Museum
San Diego North--La Costa Resort and Spa
San Diego--Skyline
San Diego Zoo's Wild Animal Park
SeaWorld and Mission Bay
X
X
X
X
X
X
X
X
Must sees
Must sees
X
X
X
X
X
X
X
X
Big Bear Lake--Lake/Water Sports
Big Bear Lake--Mountain Biking/Hiking
The Fender Museum of Music and the Arts
X
X
X
X
Fontana--California Speedway
Lake Arrowhead Resort
Lake Arrowhead Village
Mt. San Gorgonio
Redlands--Kimberly Crest Mansion
Redlands' Marmalade Mansions
Riverside--California Citrus State Historic Park
Riverside--The Mission Inn
X
X
X
X
X
X
X
X
X
X
X
X
Route 66 Museum--Victorville
San Bernardino County Museum, Redlands
San Bernardino's Hyundai Pavilion
The Santa Rosa Plateau Ecological Reserve
X
X
Temecula--Old Town
Temecula--Temecula Valley Wineries and Vineyards
X
X
X
X
Bakersfield
Central Valley--General fruit stand shot
Davis-- Explorit Science Center
X
X
Delta-- Boating/Houseboat
X
Must Sees (Giant Pandas)
Must sees
INLAND EMPIRE
Must Sees
Must Sees
Must Sees
Must Sees
Must Sees
Must Sees
Must Sees (hike)
Must Sees
Must Sees
Must Sees
Must Sees
Must Sees
Must Sees
CENTRAL VALLEY
X
Must Sees
Must Sees
The Delta/River Road--Isleton, Locke, etc.
Fresno--Blossom Trail
Fresno--Fruit Trail
Fresno--Forestiere Underground Gardens
Fresno--Sign
Hanford-- Fagundes Old World Cheeses
Hanford--Old Chinese District
Jelly Belly Factory
Kingsburg--Swedish Village
Locke - historical Chinese town
Lodi-Wineries and Vineyards
Old Sugar Mill - Clarksburg
Stanislaus River Rafting
Stockton- biking through the trees
Stockton- The Haggin Museum (The Yosemite Paintings)
Tehachapi Wind Farm
Woodland-- Heidrick Ag History Center
Visalia-- Victorian homes
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Must Sees
Must Sees
Must Sees
Must Sees
X
X
Must Sees
Must Sees
The “Today” Show
“America the Beautiful” Segment
The “Today” Show
“America the Beautiful” Segment
Program Date
August 16, 2007
Program Description
The CTTC worked closely with NBC's "Today” show for a rare West Coast live
broadcast as part of the show's "America the Beautiful" series. Highlighted was
the Pacific Coast Highway (PCH) that ranked as number five of the top 10
most beautiful destinations in the United States. Statewide location
suggestions, B-roll and photography, Web site content, special Web banner
ads, and local experts for pre taped segments and interviews were provided to
the producers.
"Today” show correspondent Michael Okwu conducted a live interview with
CTTC Executive Director Caroline Beteta in front of the Carmel Mission. Pre
taped interviews were conducted at destinations such as Firestone Vineyard,
Point Sur Lighthouse, Santa Cruz Beach Boardwalk and Cannery Row.
Commissioner Ted Balestreri taped a segment discussing the history of the
Pacific Coast Highway, Cannery Row and the importance of the coast in
California.
The Pacific Coast Highway is an iconic part of California and a great way to
experience a taste of the state's scenic beauty and diverse culture. Thanks to
all the CTTC statewide partners for their involvement in making this incredible
coverage such a success.
This segment generated 4,691,000 impressions and $ 1,213,194 in ROI.
Program Contact
Sam Caygill
916.319.5424
Jennifer Jasper
916.319.5428
“A Taste of California”
Washington, D.C. Reception
Washington, D.C. Reception
Program Date
September 26, 2007
Program Description
For the second year in a row, the CTTC and the California Restaurant
Association traveled to Washington, D.C., to co-sponsor “A Taste of California”
reception in conjunction with the Travel Industry Association’s Travel
Leadership Summit. The purpose of the Summit is to bring attention to key
national issues facing the travel and tourism industry.
Target Audience
Tourism industry leaders led an organized letter writing and phone call
campaign, which led to success in getting members of Congress to attend the
event. Elected officials in attendance included Senator Dianne Feinstein, who
addressed the group, as well as the two co-chairs of the Congressional Travel
and Tourism Caucus, Representatives Sam Farr (California) and Jon Porter
(Nevada), and Congressman Ken Calvert (California). Other members of the
California delegation who attended were: Representatives Brian Bilbray, Lois
Capps, Susan Davis, Zoe Lofgren, Dan Lungren, Jerry McNerney, Gary Miller,
George Miller, George Radanovich, Loretta Sanchez, Mike Thompson and
Maxine Waters. A total of 17 members were in attendance.
Objectives & Reach
To showcase to our elected officials the importance of tourism on the state
and national level.
Nearly 100 guests, including members, travel leaders, restaurateurs and
legislative staffers, saw the debut of the CTTC’s new commercial “Work,” were
addressed by key industry leaders, and enjoyed California wine, compliments
of the Wine Institute. A partial list of attendees representing all regions of the
state includes: Commissioner Bob Muhs, Avis Budget Group, Inc.; John
Robinson, California Attractions & Parks Association; Commissioner John
Koeberer, California Parks Company; Bob Roberts and Kathy Hubbard,
California Ski Industry Association; Ross Hutchings, CalTIA; Commissioner Ted
Balestreri, Cannery Row Company/Sardine Factory; Bob Warren and Karen
Whitaker, City of Redding/Shasta Cascade Wonderland Association; Mike
Gallagher, CityPass, Inc.; Pamela Wright, Hertz; Commissioner Sima Patel,
Holiday Inn Express Hotel and Suites; Mark Liberman, LA INC. The Convention
and Visitors Bureau; Commissioner Louis Meunier, Macy’s; Commissioner Terry
Westrope, Ocean Park Hotels, Inc.; Linda Ulrich, Katie Mathews, David Pagen
and Melissa Decker, Governor Schwarzenegger’s D.C. office; Woody Peek,
Palm Springs Desert Resort Communities Convention and Visitors Authority;
Joe D’Alessandro, San Francisco Convention & Visitors Bureau; Kathy JanegaDykes, Santa Barbara Conference & Visitors Bureau & Film Commission;
Mariann Costello, Scoma’s Restaurant; Marilyn Hannes, SeaWorld San Diego;
Ted Burke, Shadowbrook Restaurant; John McReynolds, Universal Studios
Hollywood; Jay Rasulo and Rob Gluck, Walt Disney Parks and Resorts; John
Zaruka, Wedgewood Banquet Centers; Aubrey King, Western States Tourism
Policy Council; Bobby Koch, Wine Institute; and Dan Carter, Yosemite Sierra
Visitors Bureau.
Program Contact
Caroline Beteta
Executive Director
916.319.5420
cbeteta@visitcalifornia.com
Jennifer Jasper
916.319.5428
Sue Coyle
Director, Corporate Communications
916.319.5422
scoyle@visitcalifornia.com
Sommer McCormick
Events Coordinator
916.319.5423
smccormick@visitcalifornia.com
California Steering Committee
Chairs
Jay Rasulo, TIA national chair and Chairman of Walt Disney Parks and Resorts
Caroline Beteta, Executive director
California Travel and Tourism Commission
Jot Condie, president & CEO
California Restaurant Association
Co-Chairs
Avis Budget Group, Inc.
California Ski Industry Association
Hertz
SeaWorld San Diego
Universal Studios Hollywood
Walt Disney Parks & Resorts
Members
California Parks Company
California travel industry association
Cannery row company/sardine factory
City of Redding/Shasta Cascade Wonderland Association
CityPass, Inc.
Enterprise rent-a-car
Holiday Inn Express Hotel and Suites
Hornblower Cruises & Events
Interstate Hotels & Resorts
LA Inc. The los angeles Convention and Visitors Bureau
Macy’s
Mammoth Mountain ski area
National car rental
Ocean Park Hotels
Palm Springs Desert Resort Communities & Visitors Authority
San Francisco Convention & Visitors Bureau
Santa Barbara Conference & Visitors Bureau & Film Commission
Scoma’s Restaurant
Shadowbrook Restaurant
Wedgewood Banquet Centers
Wine Institute
California Restaurant Association
Invite you to
“A Taste of California” Reception
Honorary Hosts
Senator Dianne Feinstein
Senator Barbara boxer
The Co-Chairs of the California Congressional Delegation
Representative David dreier
Representative zoe lofgren
The Co-Chair of the Congressional Travel and Tourism Caucus
Representative Sam farr
Wednesday, September 26, 2007
6:30 to 8:00 p.m.
The Terrace Above Charlie Palmer Steak Restaurant
101 Constitution Avenue, N.W.
Washington, D.C. 20001
R.S.V.P. to RJ Lyerly
(202) 822-8114 or lyerly@delsmithdc.com
Complimentary Valet
Non-transferable
Spouse Welcome
Washington, D.C. – September 26, 2007
Commissioner Sima Patel (left) and
Commissioner and CFO, Terry
Westrope.
California Congressional
Representatives Loretta Sanchez and
Sam Farr (left and right) joined CTTC
Executive Director Caroline Beteta.
(From left) Senator Dianne Feinstein; CTTC Executive
Director Caroline Beteta; Mark Liberman, LA INC.; and
Dan Carter, Yosemite Sierra Visitors Bureau.
Commissioners John Koeberer and Bob Muhs.
Washington, D.C. – September 26, 2007
(Back row, from left) John Robinson, California Attractions &
Parks Association; Commissioner John Koeberer; Bob Warren,
Chair of the National Council of Destination Organizations and
Tourism Bureau Manager, Redding Convention and Visitors
Bureau; Mike Gallagher, CityPass, Inc.; Ross Hutchings, CalTIA;
(front row, from left) Karen Whitaker, City of Redding/Shasta
Cascade Wonderland Association; Marilyn Hannes, SeaWorld
San Diego; and Kathy Janega-Dykes, Santa Barbara
Conference & Visitors Bureau & Film Commission are
highlighted against the nation’s beautiful backdrop.
U.S. travel industry leaders celebrate World
Tourism Day on Thursday, September 27.
Pictured (from left) in front of the Capitol are
Roger Dow, Travel Industry Association (TIA)
President and CEO; Bob Warren, Chair of the
National Council of Destination Organizations
and Tourism Bureau Manager, Redding
Convention and Visitors Bureau; Caroline Beteta,
TIA Vice Chair and CTTC Executive Director;
Margie Emmerman, Vice Chair of the National
Council of State Tourism Directors and Director,
Arizona Office of Tourism; and Jay Rasulo, TIA
National Chair and Chairman, Walt Disney Parks
and Resorts.
Senator Dianne Feinstein and CTTC
Executive Director Caroline Beteta.
(From left) Bobby Koch, Wine Institute; CTTC
Executive Director Caroline Beteta; and Jot Condie,
California Restaurant Association President and CEO
enjoy some California wine with their view of the
Capitol.
Commissioner Louis Meunier and Mariann Costello,
Scoma’s Restaurant.
Crisis Communications
Crisis Communications – Catalina
Island Tourism PR Outreach
Program Date
May 22, 2007 to July 31, 2007
Program Description
Edelman conducted public relations activities on behalf of the Catalina Island
Chamber of Commerce & Visitors Bureau as a crisis communications program
following the Avalon fire. The program was funded through a matching crisis
communications grant program through the CTTC. Activities included news
release writing and distribution, interview coordination, and press trip
assistance.
Target Audience
Key tourism markets for Catalina Island including in-state drive markets such
as the greater Los Angeles area, San Diego and Northern California.
Objectives & Reach
The goal of the program was to inform the public that Catalina’s tourism
attractions are thriving and open for business, that the island’s air and water
quality remain pristine, and to encourage travelers to visit the island during the
summer and fall seasons.
Edelman’s media relations efforts resulted in a variety of print and radio stories
across California, garnering 6,251,553 media impressions and an advertisingequivalency value (ROI) of $146,502.72.
Program Contact
Jennifer Jasper
916.319.5428
Christine Pierson,
Kari Gleeson and
Patty Youngclaus
Edelman Public Relations
916.442.2331
August 6, 2007
TO:
Donna Harris – Catalina Island Chamber of Commerce & Visitors Bureau
CC:
Jennifer Jasper, Sam Caygill – California Travel & Tourism Commission
FROM:
Christine Pierson, Kari Gleeson, Patty Youngclaus
RE:
Final Report - Catalina Island Tourism Public Relations Outreach
______________________________________________________________________________
Edelman is pleased to submit the following report detailing the public relations activities
conducted on behalf of the Catalina Island Chamber of Commerce & Visitors Bureau from May
22 to July 31, 2007. The activities were undertaken following the Avalon fire, and were designed
to inform the public that Catalina’s tourism attractions are thriving and open for business, that
the Island’s air and water quality remain pristine, and to encourage travelers to visit the Island
during the summer and fall seasons.
Edelman’s media relations efforts resulted in a variety of print and radio stories across
California, garnering 6,251,553 media impressions and an advertising-equivalency value (ROI)
of $146,502.72. Please see the media listing below for details of the coverage.
We have enjoyed working with the Catalina Chamber of Commerce and Visitors Bureau and
wish your team continued success in the future.
Memorial Day/Initial Outreach
To encourage Memorial Day visits and dispel myths that the fire destroyed large portions of the
island, Edelman developed a press release highlighting the Island’s many attractions that was
distributed to target Southern California media. Due to the short lead-time, many publications
were not able to immediately run the story; however, the outreach helped to keep Catalina top of
mind amongst key travel media and spurred future coverage such as interviews on KOGO-AM in
San Diego and KFBK-AM in Sacramento.
Activities
• Drafted press release
• Developed targeted media list consisting of Southern California print, radio and TV outlets
• Distributed press release and actively pitched media
• Tracked media coverage
Father’s Day/Four Preps
921 11th Street Suite 501 Sacramento California 95814 Tel +1 916 442 2331 Fax +1 916 447 8509 www.edelman.com
A Daniel J Edelman Company
To increase tourism and promote Catalina Island’s annual Father’s Day Blues Festival and
Fourth of July Four Preps Concert and celebration, Edelman implemented targeted media
outreach to California print media. This outreach generated coverage in both print publications
and the outlets’ online versions, including the Los Angeles Daily News and dailynews.com.
Activities
• Drafted media advisory
• Developed targeted media list consisting of regional calendar and travel editors
• Distributed advisory and actively pitched media
Web Cam Outreach
To visually demonstrate that the majority of Catalina Island was unscathed by the May fire,
Edelman contacted a host of TV stations offering live feed from Catalina’s Web cams for use
during weather forecasts or online content.
Activities
• Drafted e-mail pitch
• Developed targeted media list, including TV and print outlets
• Distributed pitch and actively pitched media
General Travel Release
To increase awareness that Catalina is open for business and introduce the island’s Picture
Perfect Packages, Edelman developed a press release for targeted distribution. The release was
leveraged to educate potential visitors of the island’s vast offerings and welcome previous
visitors back to rediscover Catalina. This release was well-received throughout the country and
generated coverage in high-profile publications including the Chicago Sun-Times and San
Francisco Chronicle.
Activities
• Drafted press release
• Developed targeted media list including travel and lifestyle media
• Distributed press release and actively pitched media
KTLA Outreach
Edelman enlisted its media services team to leverage an existing relationship with KTLA
morning show reporter Gayle Anderson. After securing initial interest, outreach to Gayle remains
ongoing.
Message in a Bottle – Press Trip Mailer
To secure additional coverage for Catalina Island, Edelman coordinated the distribution of a
creative mailer to invite media on an individual press trip and tour of the island. To ensure that
the invitations were eye-catching, Edelman packaged them in clear plastic bottles containing
island-themed trinkets. The “message in a bottle” invitations were distributed to a targeted group
of California travel media. Thus far, the mailer has generated interest in island-themed
placements from Los Angeles Family Magazine and the San Diego Union-Tribune.
Activities
• Developed idea for mailer distribution
• Purchased mailing supplies (bottles, stamps, raffia)
• Drafted mailer copy; coordinated printing
• Packaged mailers
• Distributed mailers to targeted media
• Conducted follow-up calls
Media Coverage
Print
• Long Beach Press-Telegram (6/2/07)
1,128,548 Impressions; $77,198.76 ROI
• San Diego Union-Tribune (6/3/07)
390,310 Impressions; $12,058.35 ROI
• Los Angeles Daily News (7/1/07)
1,206,105 Impressions; $13,027.38 ROI
• Daily Breeze (6/24/07)
• Sacramento Bee (7/8/07)
• San Francisco Chronicle (7/8/07)
1,082,393 Impressions; $9,058.95 ROI
• Chicago Sun-Times (7/8/07)
1,399,513 Impressions; $9,039.00 ROI
Broadcast
• KOGO-AM (6/7/07)
Impressions and ROI unavailable
• KFBK-AM (6/12/07)
• KGO-AM (6/22/07)
Internet
• Blogs.ocregister.com (5/31/07)
• Presstelegram.com (6/2/07)
• Signonsandiego.com (6/3/07)
• Dailynews.com (7/1/07)
2,180 Impressions; $918.03 ROI
• Kgoam810.com (6/22/07)
• Dailybreeze.com (6/24/07)
• Sacbee.com (7/8/07)
• Sfgate.com (7/8/07)
• Suntimes.com (7/8/07)
News Release
Date:
May 30, 2007
Contacts:
Donna Harris, Marketing Manager
310-510-7649
dharris@CatalinaChamber.com
Kari Gleeson, Edelman PR
916-288-2204
For Immediate Release
CATALINA ISLAND – PERFECT DESTINATION FOR A SUMMER
GETAWAY
Recent fire leaves island’s attractions unscathed and open for business
(Catalina Island, Calif.) — Located just an hour away by boat from the mainland, Catalina
Island is the perfect choice for a Southern California getaway. A large selection of
accommodations await visitors including beach-front hotels, cozy bed and breakfasts, wellappointed condos, charming cottages and a lavish four-star country inn. Catalina Island’s pristine
land and water attractions were unscathed during the recent fire, and all businesses are eager to
welcome visitors.
With its quaint Mediterranean charm, the main town of Avalon is easy to navigate on foot,
and walking is a wonderful way to explore. The picturesque harbor that nestles Avalon provides a
good excuse to slow down the pace and enjoy the view. Many people enjoy the opportunity to
stroll through the town and discover the unique history of the island. Wrigley family influences
are evident in everything from the vibrant Catalina tile gracing the walkways to the brilliant
architecture at the legendary Casino Building. In fact, walking is the preferred mode of
transportation as there are a limited number of automobiles on the island. However if you feel like
going for a drive, golf carts are available for rent.
With some of the clearest water in the world, activities such as diving, snorkeling,
kayaking and parasailing are popular. Visitors hoping to catch a glimpse of fascinating marine life
but not wanting to get wet can board glass bottom boats (which were invented on Catalina Island)
or set-sail on a semi-submersible tours.
On land, countless activities await visitors including horseback riding, golfing, bicycling
or taking in the Catalina Island Museum. To conclude their island adventure, travelers can watch
the sunset from the shore.
Catalina Island, located just 22 miles off the coast of Southern California, can be reached
in less than one hour by boat or 15 minutes by air. For additional information about Catalina
Island, including special events, accommodations, attractions, and activities, or to receive a free
copy of the 2007 Visitors Guide, contact the Catalina Island Chamber of Commerce & Visitors
Bureau at (310) 510-1520 or visit www.CatalinaChamber.com.
###
Contact: Donna Harris, Marketing Manager
310-510-7649
916-288-2204
kari.gleeson@edelman.com
June 25, 2007
CATALINA STILL A SUMMER GEM
“Picture perfect” travel packages available for discounted Island getaways
AVALON, Calif. – Sparkling water, sandy beaches and warm sunshine. Sound like a faroff paradise? Lucky for summer travelers, it’s not. California’s Catalina Island awaits
with open arms, offering visitors the chance to live on ‘Island Time’ in a breathtaking
waterside setting without having to pack a passport. Struck by fire this past spring, only
10 percent of Catalina’s 47,884 acres sustained damage, leaving the City of Avalon and
the island’s popular destinations and activities unscathed. From snorkeling to hiking, to
touring the Island’s interior where buffalo roam or shopping at quaint boutiques, Catalina
Island offers an unforgettable experience for every visitor.
“Catalina Island is truly a one-of-a-kind destination,” said Catalina Island Chamber of
Commerce President and CEO Wayne Griffin. “The Island is open for business and still
offers all of the wonderful experiences that have been providing our visitors with a
lifetime of memories for decades.”
Just in time for summer travel, the Catalina Island Chamber of Commerce is offering
special “Picture Perfect Packages” to suit any traveler’s desire. From romance to golfing,
themed packages are available that provide discounted rates on lodging, activities and
more. To find out more about the “Picture Perfect” deals, visit
www.catalinachamber.com.
“Catalina remains one of California’s most beautiful destinations, and we’re relieved that
the recent fires have not impacted the unique range of activities the Island has offered
visitors for more than 100 years,” said Caroline Beteta, Executive Director of the
California Travel and Tourism Commission. “If you haven’t visited recently, now’s the
time to head back and rediscover Catalina.”
Luckily, the recent fires didn’t damage Catalina’s pristine surrounding water and the
-more-
Catalina --2
Island still boasts some of the clearest in the world. Visiting water-sport enthusiasts can
try their hand at activities such as diving, snorkeling, kayaking and fishing. To catch a
glimpse of the Island’s fascinating marine life, tours are available aboard glass bottom
boats (which were invented on Catalina Island) and semi-submersible submarines.
On dry land, visitors can enjoy everything from golfing to window shopping. History
buffs shouldn’t miss a stroll through the Catalina Island Museum or the Wrigley Memorial
and Botanical Garden. Adventure-seekers will enjoy horseback riding on the mountain
trails or parasailing high above the Island. For a true view of the Island, outdoorenthusiasts can ride along on a guided Jeep® Eco-Tour of Catalina’s rugged interior, or hit
the road on a guided bus or unimog tour to see how the recent fires have affected the
Island’s natural habitat.
Foodies can fill their plate at one of Catalina’s 30 delicious restaurants. From casual fish
and chips at Avalon Seafood to more upscale faire at the Catalina Country Club, the Island
offers savories for every palette. After dinner, night owls can often take in live music on
the Island, or enjoy a first-run movie at the Avalon Theatre. While it doesn’t offer
gambling, the Island’s famous Casino Building is open for tours daily and is often the
center of many evening Island events. For visitors planning an overnight getaway,
Catalina is the only island destination in California that offers accommodations ranging
from beachfront hotels, to cozy bed and breakfasts, family-friendly inns, well-appointed
condos, charming cottages and even a four-star country mansion inn.
###
Catalina Island, located just 22 miles off the coast of Southern California, can be reached
in less than one hour by boat or 15 minutes by air. For additional information about
Catalina Island, including special events, accommodations, attractions, and activities, or
to receive a free copy of the 2007 Visitors Guide, contact the Catalina Island Chamber of
Commerce & Visitors Bureau at (310) 510-1520 or visit www.CatalinaChamber.com. For
more information on travel destinations in California, please visit www.visitcalifornia.com.
News Advisory
Date:
June 7, 2007
Contacts:
310-510-7649
916-442-2331
Give your Dad the Blues this Father’s Day
Catalina Island celebrates Father’s Day weekend with a three day blues festival
(AVALON, Calif.) — Catalina Island invites you to “Give Your Dad the Blues” by joining us for
our annual Father’s Day Blues Festival. The festival takes place June 15-17 in the city of Avalon
and will feature some of the best blues acts in California. Father’s Day visitors can also explore
the many sites and activities on historical Catalina Island. And visitors need not worry – the only
thing that will be smoking on Catalina are the blues bands. The recent fires did not harm our
pristine land and water attractions or the town of Avalon.
Father’s Day Blues Festival Venues
Friday, June 15
Blues Walk at local clubs from 7 p.m. to 1 a.m.
Saturday, June 16
Afternoon Concert at Eagle Plaza from 1-2 p.m.
Evening Blues Caravan with Otis Clay and the Band playing at Descanso
Beach from 7:00 – 11:00 p.m.
Sunday, June 17
Sunday Blues on the Beach from 1:00-5:00 p.m. with Len Rainey and the
Midnight Players, Chuck Alvarez Blues Band and the Cal David Band
Tickets
$20
A ticket for all shows is $35.00; children’s tickets (12 and under)
Tickets are available online at www.visitcatalinaisland.com or by calling
800-322-3434
Catalina Island, located just 22 miles off the coast of Southern California, can be reached in less than one
hour by boat or 15 minutes by air. For additional information about Catalina Island, including special
events, accommodations, attractions, and activities, or to receive a free copy of the 2007 Visitors Guide,
contact the Catalina Island Chamber of Commerce & Visitors Bureau at (310) 510-1520 or visit
www.CatalinaChamber.com. For more information on travel destinations in California, please visit
www.visitcalifornia.com.
###
News Advisory
Date:
June 14, 2007
Contacts:
310-510-7649
916-288-2204
kari.gleeson@edelman.com
July is Hopping on Catalina Island
Bring your family and friends to Catalina Island this July for great food, concerts and fireworks
(AVALON, Calif.) — Catalina Island is one fun-filled celebration this July! Join island residents
in the beautiful city of Avalon for the Annual Fourth of July Parade, Fireworks Display and
Dinner, and Four Preps reunion concert. The recent fire left the Island’s popular attractions
unscathed and ready for summer celebration - a great way for to honor our nation’s independence
and boogie on down this July!
Fourth of July Festivities
The Independence Day festivities will begin July 4th at 1:00 p.m. when the famous Catalina golf
carts parade down Crescent Avenue. The fun continues with a BBQ buffet dinner at the Casino
Ballroom with music from the USC Marching Band at 7:30 p.m. Following dinner, a magnificent
firework spectacular will take place over Avalon Bay, which spectators can enjoy from the casino
balcony. Tickets for the dinner, band and fireworks are $29.95 for ages 13 and up, $15.00 for
children ages three to 12 and free for kids under three. Tickets for just the band and fireworks are
$10.00. For reservations, packages and more information, visit www.CatalinaChamber.com or
call (310) 510-1520.
The Four Preps “26 Miles” Tribute Concert
To celebrate the 50th anniversary of the hit song 26 Miles (Santa Catalina) that made Catalina
Island famous, The Four Preps will hold a concert on July 15th at the Descanso Beach Club,
starting at 2:00 p.m. Led by original lead singer Bruce Belland, the newly reformed group is
launching their Fall 2007 tour in Catalina and will be joined for this event by special guest and
former “Prep” Lincoln Mayorga, and The Chordettes, famous for hits such as Lollipop and Mr.
Sandman. The concert is sponsored by the Catalina Island Museum, an institution dedicated to
preserving Catalina Island’s cultural heritage. Tickets are $25 and are available online at
www.catalinamuseum.org or by calling (310) 510-2414, ext. 1#. Proceeds will go to benefit the
Catalina Island Museum.
Catalina Island, located just 22 miles off the coast of Southern California, can be reached in less than one
hour by boat or 15 minutes by air. For additional information about Catalina Island and our Fourth of
July Extravaganza, including special events, accommodations, attractions, and activities, or to receive a
free copy of the 2007 Visitors Guide, contact the Catalina Island Chamber of Commerce & Visitors
Bureau at (310) 510-1520 or visit www.CatalinaChamber.com. For more information on travel
destinations in California, please visit www.visitcalifornia.com.
.
###
What’s New In California
What’s New in California
Program Date
Fall 2007
Program Description
What’s New in California is a seasonal round up of new travel and tourism
developments in all 12 state regions and statewide. The publication underwent
a redesign for the fall 2007 edition and now represents the CTTC brand and
better portrays the beautiful landscape that is California. The publication
caters to both short- and long- lead publications. Short-lead publications can
find news for the upcoming season, while long-lead targets can find
appropriate information in the “Looking to the Future” section.
Target Audience
Domestic and international travel media (print, broadcast and Internet).
Objectives & Reach
What’s New in California is distributed via hard copy and e-mail to more than
3,000 domestic and international media, as well as travel industry contacts.
Program Contact
Sam Caygill
916.319.5424
Jennifer Jasper
916.319.5428
C A L I F O R N I A T R AV E L & T O U R I S M C O M M I S S I O N
what’s new
IN CALIFORNIA
FA L L 2 0 0 7
S TAT E W I D E
There is always something new and
exciting in California. As your resource for
statewide news, the California Travel and
Tourism Commission (CTTC) is pleased
to present this newsletter describing new
developments taking place in the various
regions of the Golden State. Please note
that dates listed are subject to change.
Confirm with appropriate media contacts.
Consumers can get free California travel
planning information by visiting CTTC’s
Web site at visitcalifornia.com. Residents
of the United States and Canada can
also receive travel planning information
by calling (800) 862-2543. International
travelers need to dial (916) 444-4429.
STATE OF CALIFORNIA
Arnold Schwarzenegger, Governor
Dale E. Bonner, Secretary California Business, Transportation and Housing Agency, Chair, CTTC
CTTC
Caroline Beteta, Executive Director
Jennifer Jasper, Deputy Director Communications
916-319-5428
Leona Reed, Media Relations Manager
916-319-5421
lreed@visitcalifornia.com
980 9th Street, Suite 480
Sacramento, CA 95814
Tel: 916-444-4429
Fax: 916-444-0410
E-mail: info@visitcalifornia.com
visitcalifornia.com
© 2007 California Travel and Tourism Commission
S H A S TA C A S C A D E
CA Domestic Visitor Volume
Increases 5.1 Percent In 2006
Bridgehouse Bed & Breakfast Opens in Redding
Domestic visitors continue traveling to and
through California in record numbers based
on 2006 figures released by the California
Travel and Tourism Commission (CTTC)
in a new report titled California Domestic
Travel Report, 2006. According to D.K. Shifflet
& Associates, Ltd., a leading travel research
firm headquartered in McLean, Virginia that
conducted the research, California hosted
352.3 million domestic travelers in 2006, which
is a 5.1 percent increase over the 335.4 million
U.S. residents that visited the Golden State in
2005. California’s travel and tourism industry
outperformed U.S. domestic visitation, which
increased 0.8 percent between 2005 and 2006.
California’s share of the U.S. domestic travel
market increased, for the fourth consecutive
year, by a significant margin, jumping from
11.09 percent in 2005 to 11.5 percent in
2006, representing the largest gain among
the 50 states. Full reports can be found at
www.visitcalifornia.com/research.
Bridgehouse Bed & Breakfast, Redding’s
newest Bed and Breakfast, is located in Historic
Downtown. With views of the Sacramento
River, this 1930’s cottage style home is both
comfortable and stylish. Wake to the smell
of freshly brewed coffee. Satisfy your taste
buds with homemade specialties. Fulfill your
morning workout regime on the river trail,
or on the treadmill in a light filled workout
room. With free wireless internet, cable TV
and an ihome in each room for your ipod, you
can be entertained inside as well as outside by
the gorgeous Sacramento River with all of its
wildlife and the many treasures Redding has to
offer. The lavish and warm décor invites you in
to relax and leave your busy day behind.
Media contact: Karen Whitak er,
Shasta Cascade Wonderland Association,
(530) 365-7500, karen@shastacascade.org,
www.shastacas cade.org.
Public contact: Bridgehouse Bed & Breakfast,
(530) 247-7 177, www.reddingbridgehouse.com.
Media contact: Jennifer Jasper, California
Travel and Tourism Commission,
Sam Caygill, Media Relations Manager
What’s New in California Editor
916-319-5424
SC
(916) 319-5428, jjasper@visitc alifornia.com,
www.visi tcalifornia.com.
Public contact: California Travel
and Tourism Commission, (916) 444-4429,
info@visitcalifornia.com,
www.visi tcalifornia.com.
INSIDE
1
1
2
4
4
5
6
7
9
10
12
12
13
14
Statewide
Shasta Cascade
North Coast
Central Valley
Gold Country
High Sierra
Central Coast
Los Angeles County
Orange County
Deserts
Inland Empire
San Diego County
Looking To The Future
VI SI TCA LI FOR N I A .COM /PRESSROOM
2
CALIFORNIA TRAVEL & TOURISM COMMISSION
Redding Opens New Soccer Park
The Redding Soccer Park recently opened
its gates. This $10.2 million dollar, 22-acre
complex is a one-of-a-kind, “State-of-theSport” soccer facility boasting four, all-weather,
synthetic-turf NCAA regulation sized, lighted
fields. The complex has a full restaurant, with
over 2,000 square feet of covered seating, a
play area for the younger fans, with slides,
climbing walls and other features to keep
them busy during the games. In addition to
the restaurant area there’s an administration
building with a pro-shop for last minute
playing needs, and classroom for instruction
and team meetings. Events held at the new
park have a very positive impact on hotel
occupancy. The opening weekend tournament
brought over 700 visitors to Redding, and
accounted for about 500 room nights in the
Redding area hotels. The local economic
impact from one tournament can be in excess
of $100,000.
Media Contact: Bo b Warren, Redding
Convention & Visitors Bureau, (530) 225-4485.
Lake just to name a few. Fly with Redding
Air Service, with 50 years of an excellent
safety record, extremely experienced pilots
and conveniently located at Redding
Municipal Airport.
Media Contact: Karen Whi ta ker,
S hasta Cascade Wonderland Asso c iation,
(530) 365-7500, k aren@shastac ascade.org,
www.shastacascade.org.
Public contact: Redding A ir Service,
(530) 221-2851, ras cop tr@c-zone.net.
Camping Yurts Now Available on Shasta Lake
Three Yurts are now available in Lakeshore
East Campground overlooking the Sacramento
arm of Shasta Lake. Though generally classified
as a tent, a yurt is a modern adaptation of an
ancient shelter used by nomads for centuries.
Each adorable yurt is furnished to sleep 5 with
one futon bed and one twin over full bunk
bed. Mattresses are provided, but please bring
your own bedding. Each of these yurt sites will
continue to provide tent pads and parking to
accommodate RV’s. What better way to spend
the night outdoors while sleeping comfortably!
NC
NORTH COAST
Honor Mansion Completes Renovation
The Honor Mansion in Healdsburg completed
a $1.2 million renovation project that includes
a host of new amenities including: a six-hole
regulation PGA putting green, basketball
court, quarter-mile jogging track, Har-Tru
tennis courts, competition-style bocce courts,
competition-size croquet lawn, six fountains
and multiple seating areas, two outdoor spa
pavilions, herb garden used in gourmet food
preparation and a classical garden with more
than 100 types of roses and other flowers.
Part of Unique Inns (www.uniqueinns.com),
the 4-Diamond Honor Mansion also
features 13 individually-decorated
guestrooms and suites.
Media contact: Kristi L. Arndt, Peridot G roup,
(763) 782-0265, info@peridotgroup.net.
Public contact: Honor M ansion,
(707) 433-4277 or (800) 554-4667,
innk eeper@honormansion.com,
www.honormansion.com.
Public contact: Ric h Pinnell,
Reddi ng Soccer Park, (530) 221-1885,
Media contact: Karen Whi ta ker,
www.reddingso ccerpark .com.
S hasta Cascade Wonderland Asso c iation,
(530) 365-7500, k aren@shastac ascade.org,
www.shastacascade.org.
New Bed & Breakfast in Paradise
Paradise has a new Bed & Breakfast, the
Chappelle de L’Artiste, featuring three
luxurious rooms with in-suite bathrooms,
two rooms with fireplaces. The Tudor style
inn is surrounded by 20 acres of landscaping,
including a huge catfish pond and waterfall,
covered patio with grill and full kitchen, a
chapel, a barn and pastures with three llamas
and two donkeys, all providing a quiet,
peaceful retreat in a pleasant environment.
Media Contact: Karen Whita ker,
Shasta Cascade Wonderland Asso ciation,
(530) 365-7500, karen@shastacasc ade.org,
www.shastac ascade.org.
Public contact: Chappelle de l’A rtist e,
(530) 228-0941, ladymofparadise@hotmail.com,
www.c hapelledelartiste.com.
Redding Air Service Offers
Scenic Views Over Shasta
Cascade Region
Redding Air Service now offers scenic
helicopter tours with breathtaking views of
Northern California, Burney Falls, Shasta
Public Contact: Shasta Recreation Company,
(530) 275-8113, ShastaRec@ShastaLakeCamping.
com, www.shastalakec amping.com.
New Trail Brochure
Highlights Extended Keswick Trail
Whether you’re in the mood for a
leisurely stroll in the fresh mountain air,
or a quick trot on horseback, the new and
improved Sacramento River Rail-Trail has
something for everyone. The Bureau of Land
Management’s new free trail brochure follows
the course of Keswick Reservoir and the old
rail line in Shasta County, and the Sacramento
River Trail that will soon connect Redding to
Shasta Dam. The nine-mile, nearly flat, dirt
and gravel rail-trail is open year-round to
hikers, joggers, horseback riders, and bicyclists.
Dogs on a leash are welcome, and free parking
is available at all trailheads.
Michel-Schlumberger Winery Green Tour
Michel-Schlumberger Winery in Healdsburg
is now offering a “Green” Tour and Hillside
Tasting program. The eco-friendly Estate tour
teaches visitors about the winery’s organic
garden, abundant wildlife, Wine Creek
restoration project, sustainable winegrowing
and more. Guests are guided to the top of
Benchland Vineyards for a hillside tasting of
award-winning Estate wines including the
Deux Terres Cabernet. Panoramic views of
Dry Creek Valley and the vineyard that
produced the reserve’s grapes complement the
tasting lesson. Tours are offered on Thursday,
Friday and Saturday at 10:30 a.m. The cost is
$25 per person.
Media contact: Juliana Chioffi,
Michel-Sc hlumberger, (707) 433-7427
or (800) 447-3060 x24,
jc hioffi@mi c helschlumberger.com,
www.mi chelschlumberger.com.
Public contact: M ichel-Schlumberger,
(707) 433-7427 or (800) 447-3060,
www.mi chelschlumberger.com.
Media contact: Karen Whitaker,
Shasta Cascade Wonderland Asso ciation,
(530) 365-7500, karen@shastacasc ade.org,
www.shastacas cade.org.
Public contact: Bill Kuntz, Bureau of
Land Management—Redding Field Offic e,
(530) 224-2100, www.ca.blm.gov/redding.
WHAT’S NEW IN CALIFORNIA FALL 2007
Rohnert Park Welcomes
Hampton Inn & Suites
Hampton Inn & Suites Rohnert Park is
scheduled to open its doors in Sonoma
County in October 2007. The new hotel
will feature 102 modern guestrooms and
suites with complimentary wireless Internet
access. Guests are treated to a complimentary
Hampton On the House™ hot breakfast.
All stays at Hampton Inn & Suites Rohnert
Park are eligible for Hilton Honors points.
and boats, offering parents a chance to share
an easygoing water adventure with the kids.
Family flotillas that launch from the boathouse,
located in Old Town near the Carson Mansion,
can expect smooth sailing as they explore the
waters along the historic waterfront, long
stretches of natural bayfront, and nearby
Woodley Island where seals, seabirds and
boaters often rendezvous and relax.
Media and public contact: Richard Stenger,
Humboldt Coun ty Convention & Visitors
Bureau, (707) 444-6634, ric hard@redwoods.info,
www.redwoods.info.
Media contact: Kat e Caldwell, Hampton Inn
& Suit es Rohnert Park, (707) 586-8700,
kate_caldwell@hilton.com,
www.hamptoninn.hilton.com.
Public contact: H ampton Inn & Suites
Rohnert Park, (707) 586-8700,
Horizon Air Adds Sonoma County
Horizon Air will offer daily direct service
from Sonoma County to Portland beginning
October 28, 2007. The airline currently offers
once-daily service from Sonoma County
to Seattle and Los Angeles. Air service to
Portland will be operated with Horizon Air’s
fuel-efficient, 76-seat Q400 turboprop aircraft.
With its near jet-like speed, the Q400 will take
one hour and 50 minutes to travel between
Sonoma County and Portland. Horizon Air
serves wines and microbrews at no extra
charge as part of its regular in-flight service to
passengers 21 years or older on all of its flights
from Sonoma County. In addition to the usual
two pieces of baggage that can be checked at
no charge, Horizon will accept a box of up to
12 bottles of wine per passenger at no extra
charge from customers on flights departing
Sonoma County. The wine must be packaged
to courier standards for shipment.
Media contact: Jen Boyer, Horizon Air,
(206) 431-4672, jen. b oyer@horizonair.com,
www.horizonair.com.
Public contact: H orizon Air, (206) 431-3647
or (800) 547-9308, www.horizonair.com.
Humboldt Bay Aquatic Center
The new Humboldt Bay Aquatic Center,
an elegant and spacious boathouse on the
waterfront in Eureka, will open to the public
in September 2007. The two-story complex,
which also houses the Humboldt State
University crew team boats and hosts small
business conventions, will rent out kayaks
Outrigger Canoe Adventure in Mendocino
Guests at Stanford Inn by the Sea in
Mendocino can now explore Big River Estuary,
the only major undeveloped navigable estuary
in Northern California, on custom-built
outrigger redwood canoes. The boats are
specially designed for use on Big River by
a local craftsman. Redwood outriggers are
available for single boaters and for parties of
up to 12 paddlers. The canoes feature padded
seats, exceptional stability and a foot-operated
rudder for efficient steering. Rental rates vary
depending on the size of the boat, ranging
from a single hourly rate to a rate per person,
per hour.
Media contact: Kristi L. Arndt, peridotgroup,
Public contact: Jeff or Joan Stanford,
Stanford Inn by the S ea, (707) 937-5615 or
(800) 331-8884, info@stanfordinn.com,
www.stanfordinn.com.
New Events Venue in Sebastopol
Sova Gardens is a charming, new private venue
in Sebastopol for indoor and outdoor events
and functions. The facility offers an indoor
reception area, large outdoor deck with built-in
seating, gardens and a tented dancing area. The
indoor Tavern accommodates up to 150 guests,
while the Gardens area is suitable for parties of
up to 200 people. A historic farmhouse built in
1906 is also available for rent. Onsite parking
space accommodates up to 50 vehicles. Sova
Gardens is available year-round.
Santa Rosa Symphony
Celebrates 80 Years
In celebration of its 80th anniversary, the Santa
Rosa Symphony is opening the 2007/2008
season with a Restaurant Discount Card,
perfect for an evening on the town with
dinner and a performance. The card is valid
for a variety of offers including free entrées
and dessert. A list of participating restaurants
is posted on the Symphony’s Web site at
www.santarosasymphony.com. Don’t miss
the season’s opening performance and gala of
Belles Amours: Love Arias from Great Operas
September 30th. The Symphony is also
celebrating with collaborations in Latin Waves:
A festival of rhythm, melody and dance that
celebrates music from Argentina, Brazil,
Spain and Mexico. The Symphony players join
with dancers, vocalists and Latin America’s
finest musicians.
Media contact: Sara Obuchows ki,
Santa Rosa Symphony, (707) 546-7097 x218,
sara@san tarosasymphony.com,
www.santarosasymphony.com.
Public contact: San ta Rosa Symphony,
(707) 546-8742, tickets@santarosasymphony.com,
www.san tarosasymphony.com.
Sonoma County Bohemian
Highway Corridor
The Bohemian Highway Corridor in
Sonoma County winds its way for 8.8 miles
through towering redwoods, quiet pastures,
rocky ravines and three charming hamlets
tucked off the beaten tourist path. Freestone,
Occidental and Monte Rio, situated on the
Bohemian Highway Corridor, are three of
the first towns settled in the Sonoma County
region. Visitors here will find mild year-round
climate, beautifully restored Victorian homes,
organic farms, eclectic boutiques, specialty
nurseries and quaint B&Bs such as the Inn
at Occidental. Outdoor enthusiasts will find
plenty of variety along the Bohemian Highway
Corridor, including kayaking and fishing at
the Russian River, and hiking at Armstrong
Redwoods State Reserve.
Media contact: Kristi L. Arndt, peridotgroup,
Public contact: Sherry Huss, Bohemian
Connection, (707) 874-9407,
Media and public contact: Denise Looney,
www.bohemianconnection.com.
S ova Gardens, (707) 795-4747,
information@sovagardens.com,
www.sovagardens.com.
VISITCALIFORNIA.COM/PRESSROOM
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4
BA
SAN FRANCISCO
B AY A R E A
Virgin America Lands in SFO
Virgin America began flight service at its new
U.S. home base at San Francisco International
Airport (SFO) in August. Virgin America
started domestic service from SFO with five
daily flights to Los Angeles and two daily
flights to New York City. Two more daily
flights to New York City are scheduled for
service by the end of September. Virgin
America plans to add flights from SFO to
Washington, D.C. and Las Vegas by November
2007. Virgin America bills itself as a low-cost
carrier with innovative features such as mood
lighting, USB plugs at every seat, pay-per-view
movies and 3,000 mp3 tracks and food service.
Media contact: M ike McCarron, San Fran c isco
International Airport, (650) 821-4000, michael.
m ccarron@flysfo.com, www.flysfo.com.
Public contact: Virgin America, (877) FLY-VIRGIN
(877-359-8474), www.virginamerica.com.
Hyatt Regency Santa Clara Completes $12 Million Renovation
Hyatt Regency Santa Clara’s $12 million
guestroom renovation is scheduled for
completion in September 2007. Guests
at the Silicon Valley hotel will find that
all 501 guestrooms, suites and corridors
have been upgraded with new furnishings,
including the signature Hyatt Grand Bed™,
32-inch LCD flat-panel television, expanded
work stations with oversized desks, enhanced
connectivity and T-Mobile® wireless Internet
access, and the iHome™ clock radio with an
iPod® docking station and seven time zone
settings. Guestroom walls are accented by
original custom artwork and feature ingenious
wall coverings inspired by the binary code
and alphabet. Redesigned bathrooms include
additional storage space, vessel sinks and a
well-lit granite vanity.
Media contact: H eidi Be ttencourt,
Hyatt R egency Santa Clara,
(408) 980-3909, h bett encourt@hyatt.com,
www.santaclara.hyatt.com.
Public contact: Hyatt Regen cy San ta Clara,
(408) 200-1234, www.santaclarahyatt.com.
New Exhibits Open at the Exploratorium
Virtual Unreality, a new interactive exhibition
in the Exploratorium’s Seeing Gallery,
brings together three digital artworks by
internationally-known artists that use
game technology to explore the unreality
of virtual landscapes. The works are Life
Spacies II by Christa Sommerer & Laurent
Mignonneau, Scalable Cities by Sheldon
Brown, and Oceans (2000–2007) by
Dan Torop. Experience Virtual Unreality
September 14, 2007–January 7, 2008.
Four years in the making, Mind is the
Exploratorium’s major new exhibition
that opens November 9 and runs through
December 31, 2008. In Mind, “you” are
the exhibit. Experience your own thoughts,
feelings and actions in provocative and
unexpected ways in this major new
5,000 square foot exhibition that features
over 40 brand-new interactive exhibits.
In a very real sense, you’ll discover that the
exhibits in Mind are actually within yourself.
Many of the exhibits in Mind are inspired by
the work of leading cognitive scientists and
bring the public directly into the experiences
of researchers studying mental processes in
the laboratory.
CV
C E N T R A L VA L L E Y
Culture and Heritage in
Downtown Fresno
Three electronic brochures that highlight
tours of Downtown Fresno’s greatest cultural
and heritage treasures: Courthouse Park, the
Fulton Mall and Ethnic Sacred Places, are
now available to visitors on the Fresno County
Office of Tourism website. The Courthouse
Park Walking Tour guides visitors down
the shaded walks of this historic park that
was created in 1874. The park is filled with
landmarks and memorials paying tribute to
the individuals and events that shaped Fresno
County. On the Fulton Mall Walking Tour,
visitors learn the story behind the amazing
art and architecture that makes the mall so
unique. Ethnic Sacred Places allows visitors to
learn more about the heritage of five houses
of worship located in Downtown Fresno.
These Sacred Places range from Holy Trinity
Armenian Apostolic Church built in 1914, to
the most recent Tam Bao Tu Temple completed
in 1995. All of these downtown landmarks
represent the culture and heritage
of the Fresno region.
Media and public contact: Kristi Johnson,
Media contact: Leslie Patterson,
Fresno Coun ty Offic e of Tourism,
Exploratorium, (415) 561-0377,
(559) 262-427 1, kgjohnson@ co.fresno.ca.us,
pubinfo@exploratorium.edu,
www.gofresnocounty.com.
www.exploratorium.edu.
Public contact: Exploratorium,
(415) 561-0360, visit@exploratorium.edu,
www.exploratorium.edu.
The San Francisco Museum of Craft+Design
The San Francisco Museum of Craft+Design
(SFMC+D), located in San Francisco’s Union
Square, welcomes a new exhibit to its galleries.
On view from September 21–December
30, 2007 is M. Lee Fatherree’s Photography:
Evidence of Artists at Work, 1978–2007.
This exhibition presents Fatherree’s wellknown images of art objects and his personal
photographs of artists at work. Some of the
art objects that Fatherree photographed will
complement the exhibition of photographs.
Media contact: Karen Larsen, Larsen
Asso ciates, larsenassc@aol.com.
Public Contact: SFMC+ D, (415) 773-0303,
info@sf mcd.org, www.sfm cd.org.
Guesthouse International Inn & Suites Opens in
Downtown Bakersfield
An artsy, intimate 50-room hotel property
in downtown Bakersfield was recently
renovated to become the first boutiquestyle accommodations in the city. With the
commitment of local investors and partnership
with a national brand, the Guesthouse
International Inn & Suites is now open
giving new life to an existing, retro-style hotel
property and offering a unique lodging option
for visitors. The inn can accommodate guests
desiring either two double beds or a king size
mattress at rates around $89 a night. There
is also one poolside suite and two meeting
rooms that can seat up to 40 people, as well as
alternative accommodations across the street
for long-term guests in a bungalow and fourplex apartment style building. The original
building, located on Bakersfield’s main street,
had a funky retro feel with a raised courtyard
and pool in the center. The renovations have
enhanced the artful look, with Harlequinstyle flooring in shades of beige and chocolate
brown, and classic black and white photos in
the hallways and guestrooms. For travelers who
require excellent service and economy-driven
accommodations, centrally located just one
mile from the Convention Center, the new
Guesthouse International Inn and Suites will
be the place to stay.
Media and public contact: Andrew Blan ton,
Guesthouse Int ernat ional Inn & Suites,
(661) 327-7 126, www.guest houseintl.com.
Oakdale Cowboy Museum
Opens New Historical Exhibit
Visalia Community Players
The Visalia Community Players return to the
historic Ice House Theatre for their 51st season
of theatrical productions. The 2007/2008
season includes an entertaining line-up of
musicals and comedic and dramatic plays
such as: A Good Man (comedy), November
2–17, 2007; Bedside Manners (comedy),
February 29–March 15, 2008; and The Diary
of Anne Frank (drama), April 18–May 3, 2008.
Evening performances begin at 7:30 p.m.,
Thursday–Saturday. Sunday matinees begin at
2:00 p.m. Tickets are $10 for adults and $5 for
students. Group rates and special performances
are available.
Media contact: Carole Firstman, Visalia
The Oakdale Cowboy Museum will open its
newest exhibit Stone Fences and Corrals in
the South Central Nevada Foothills: A Living
History on October 20, 2007. The exhibit
brings to life the stone fences and corrals that
are scattered throughout the Sierra Nevada
foothills. These structures stand in the
open range land as reminders of California’s
hardworking past. Interviews and research
collected for the exhibit explain the cowboy
history of the region and how it is being
carried forward into the present. The Oakdale
Cowboy Museum is open Monday–Saturday
from 10 a.m. to 2 p.m.
Media and public contact: Christie Camarillo,
Oakdale Cowboy Museum, (209) 847-5163,
Christie@oakdalecowboymuseum.org,
www.oa kdalecowb oymuseum.org
Delta River Cruises Return to Downtown Stockton
After a nearly two-decade hiatus, visitors can
now cruise the San Joaquin Delta aboard
Delta River Cruise’s 149 passenger catamaran,
the “Princess of Whales,” which features two
decks and a full galley with a tasty menu and
a full bar. Cruises are offered year-round and
include guided sightseeing cruises, dinner
cruises, mystery cruises, day-long cruises
to San Francisco and special event cruises.
The ship is also available for special events,
weddings and private meetings.
Media contact: Wes R hea, Stockton
Conference & Visitors Bur eau, (209) 337-2721
wes@stockton chamber.or g,
www.visitstockton.org.
Public contact: Delta R iver Cruises,
(916) 399 -9342, deltariverc ruise@sbcglo bal.ne t,
www.deltarivercruise.com.
Community Players, (559) 786-3313,
cfirstman@s bcglobal.net.
Public contact: Keith Lindersmith, Visalia
Community Players, (559) 734-3900,
nders@msn.com, www.visaliaplayers.org.
Wonder Valley Ranch Resort
Unveils New Events Building
Wonder Valley Ranch Resort and Conference
Center in the Sierra foothills, minutes east of
Fresno, is scheduled to open its new 6,200
square foot Events Building in October 2007.
The building will add 4,000 square feet of
meeting space to the conference center’s group
function facilities, and a dining room for
leisure travelers. Also under construction
is an outdoor wedding and reception
venue overlooking Dalton Pond. The site,
scheduled for completion in spring 2008,
will also be suitable for family reunions
and large group activities.
Media and public contact: Vonda Hutchinson,
Wonder Valley Conference Center and
Ran ch Resort, (559) 787-2551 or (800) 821-2801,
vonda@wondervalley.com
www.wondervalley.com.
The Haggin Museum in Stockton
The Plein-Air Painters of America (PAPA)
will hold their 2007 Exhibition & Sale at The
Haggin Museum in Stockton from October
21, 2007–January 6, 2008. This marks the first
time in 20 years that the event will be held at
The Haggin Museum. There will be more than
120 artworks on display, contributed by 31
PAPA member artists plus honorary member
John Stobart, emeritus member Peter Adams,
founding emeritus member Denise Burns and
six guest artists: Clyde Aspevig, Len Chmiel,
Gil Dellinger, Tim Lawson, Jim Morgan and
Peggy Root. Members will showcase their best
plein-air paintings created over the year that
represent meaningful statements as well as
beautiful artworks.
Media contact: The Haggin M useum,
(209) 940-6312, we bmaster@hagginmuseum.org,
www.hagginmuseum.org.
Public contact: The Haggin Museum,
(209) 940-6300, info@hagginmuseum.org,
www.hagginmuseum.org.
GC
GOLD COUNTRY
The California Museum for
History, Women & the Arts
The California Museum for History, Women
& the Arts, in partnership with California
State Parks, is hosting a major historical event.
For the first time in history, the largest group
of art objects is on loan from California’s
legendary Hearst Castle collection. Forty
objects including Renaissance paintings,
Greek pottery, European silver and glass
artifacts, Persian carpets and Gothic tapestries
will be displayed in Treasures from Hearst
Castle through April 13, 2008. One of the
most significant pieces in the exhibit is the
“Madonna and Child” painting created by
14th-century master Duccio di Buoninsegna.
The painting is one of only a dozen of his
works known in existence. In the gallery
designed to recreate the ambiance of Hearst
Castle, museum goers pass through ornate
doors that once hung in Hearst Castle’s lavish
theater, walk past the original alabaster lamps
from the Castle terraces and over a replica
crafted specifically for the exhibition of the
blue and gold tile work that surrounds the
Castle’s Roman pool. Visitors can also view
reproduction drawings and touch tiles cast
from the original molds designed by Hearst
Castle architect Julia Morgan.
Media contact: Kelly Bitz, The California
M useum for History, Women & the Arts,
(916) 653-5864, kb itz@sos.ca.gov,
www.californiamuseum.org.
Public contact: The California Museum for
History, Women & the Arts, (916) 653-7524,
info@ californiamuseum.org,
www.californiamuseum.org.
5
6
California State Railroad Museum
Sacramento Regional Wine Tasting Guide
The California State Railroad Museum at Old
Sacramento State Historic Park is upgrading
its big-screen museum theaters to digital
projection and adding captioning to the
newly re-mastered award-winning orientation
film “Evidence of a Dream.” Theatre upgrades,
scheduled for completion in October 2007,
also include digital presentation capabilities.
Opening November 3, 2007, the criticallyacclaimed photography of O. Winston Link
will be on display at the museum through
February 10, 2008. For Link, the steam
railroad was a vital ingredient to the good
life in America. It is this quality of life, not
machinery, that he captures so tellingly in his
photographs. While Link is best known for
railroad photographs taken at night, he took
pleasure in recording the life of the railroad,
its people, and the folks who lived along the
line, at all hours of the day. These photographs
focus on the final years of steam railroading on
the Norfolk & Western Railway, the last major
railroad in America to operate exclusively with
steam power. Link’s images are regarded as
one of the most compelling expressions of this
long-vanished type of locomotion.
The Sacramento region is quickly gaining
momentum as a popular wine tasting
destination with more than 200 wineries/
tasting rooms. Most wineries are within an
hour’s drive of downtown Sacramento. The
Sacramento Convention & Visitors Bureau
has produced a regional wine guide complete
with maps and information on wineries in
the following counties: Amador, Calaveras,
El Dorado, Nevada, Placer, Sacramento,
San Joaquin and Yolo. The guide is available
by emailing the Visitors Bureau at
wine@discovergold.org, or by
calling (916) 808-7777.
Media contact: Kat hy Daigle, California
State Railroad Museum, (916) 445-0945,
kdaigle@csrmf.org, www.csrmf.org.
Public contact: California State
Railroad Museum, (916) 445-7387,
info@californiastat erailroadmuseum.org,
www.californiastat erailroadmuseum.org.
Sacramento Day Spa Adds Lodging
The Arden Hills Resort Club & Spa in
Sacramento opened a luxurious, five-room,
Tuscan-style villa in April 2007. The rooms
all feature fireplaces and most have a Jacuzzi
tub for two. Room rates include breakfast,
afternoon tea and access to the Health &
Wellness Pavilion. Villa accommodations are
priced from $359 per night, plus tax. Arden
Hills is an award-winning day spa and frequent
site for wedding receptions.
Media contact: R ick Fran cis, Arden Hills
Resort Club & Spa, (916) 482-6111,
rfrancis@ahcc.net, www.ardenhills.ne t.
Public contact: Arden Hills Resort Club & Spa,
(916) 482-6111, www.ardenhills.net.
Media contact: Lucy Steffens, Sacramento
Conven tion & Visitors Bureau, (916) 808-5553,
settlements to the instant cities of the Gold
Rush that grew into today’s major urban
centers. Rich, detailed artistic renderings
provide a unique series of urban portraits.
These elevated views also portray communities
that are either no longer recognizable or have
altogether ceased to exist. Free public tours
are available. The museum is open daily
from 9:00 a.m. to 5:00 p.m.
Media contact: Pati Brown, (916) 445-4098,
pbrown@par ks.c a.gov Mindy Orosco,
(916) 802-9723, moros@par ks.ca.gov, Capital
District State Museums & Historic Parks.
Public contact: California State Capitol
M useum, (916) 324-0333,
www.capitolmuseum.ca.gov.
HS
HIGH SIERRA
lsteffens@c ityofsacramento.org,
www.dis covergold.org.
Public contact: Sacramento Convention &
Visitors Bureau, (916) 808-7777 or (800) 292-2334,
www.discovergold.org.
Sacramento Segway Tours Debut
There’s a fun, new way to explore Sacramento.
Hysterical Segway City Tour offers guided
tours on personal Segway transporters that
start in Old Sacramento and take visitors
past city attractions and landmarks including
the State Capitol, Leland Stanford Mansion,
Chinatown and the historic Governor’s
Mansion. Tours are approximately 2½ hours
and are offered daily at 9:30 a.m. and
1:30 p.m. The cost per person is $79.95.
Media contact: Lucy Steffens, Sacramento
Conven tion & Visitors Bureau, (916) 808-5553,
lsteffens@c ityofsacramento.org,
www.dis covergold.org.
Granlibakken Conference
Center Adds Meeting Space
Granlibakken Conference Center & Lodge,
minutes from downtown Tahoe City, opened
its expanded Executive Lodge in June 2007,
bringing the resort’s total indoor conference
space to 16,000 square feet. Granlibakken
offers 16 meeting rooms for groups of four
to 400, three expansive outside decks totaling
10,800 square feet, all-inclusive conference
packages that include three hot meals a day,
audio/visual equipment, swimming pool and
tennis courts, and accommodations ranging
from hotel-style bedrooms to suites and
townhouses. The family-owned Granlibakken
Conference Center & Lodge is situated on
74 wooded acres, a half-mile from the shops
and restaurants of Tahoe City on Lake Tahoe’s
north shore.
Public contact: Hysteric al Walks & Rides,
Media contact: Media contact: Phil Weidinger,
(916) 441-2527, info@hysteric alwalks.com,
Weidinger Public Relations, (775) 588-2412,
www.hystericalwalks.com.
dinger@weidingerpr.com.
Public contact: Granlibakk en Conference
Center & Lodge, (530) 583-4242 or (877) 552-6301,
Exhibit Opens at State
Capitol Museum
The California State Capitol Museum
presents a major new exhibit, Bird’s Eye
Views of California, on display now through
March 31, 2008. Drawing on materials from
the California State Library that are rarely
seen, this exciting exhibit allows visitors
the opportunity to see California from a
completely new perspective. Beginning with
the earliest portrayals of California Indian
villages, Bird’s Eye Views chronicles California
civilizations from the early Spanish pastoral
reservations@granlibakk en.con,
www.granlibakk en.com.
Exhibits Unveiled at Hetch
Hetchy O’Shaughnessy Dam
Five permanent, colorful wayside panels in
porcelain enamel and a peeled-log exhibition
that depict different stages of the history of
the Hetch Hetchy Water and Power Project
and the surrounding area were unveiled in
May 2007. Featured in the exhibits are the
68-mile-long Hetch Hetchy Railroad; trails
and waterfalls in the Hetchy watershed; water
quality and the measures taken to protect it;
the construction of O’Shaughnessy Dam and
the clean renewable hydropower produced by
this project. More than 55,000 people visit the
northwestern portion of Yosemite National
Park in Tuolumne County that encompasses
the 459 square-mile Hetch Hetchy watershed.
This pristine watershed has 287 miles of trails,
including a portion of the Pacific Crest Trail.
Media contact: Sandy Gordon, Tuolumne
County Visitors Bureau, (2 09) 533-4420,
tcvbmarketing@mlode.com, www.tcvb.com.
Public contact: Sandy G ordon, Tuolumne
County Visitors Bureau, (209) 533-4420,
tcvbmarket ing@mlode.com, www.tc v b.com.
Sierra-at-Tahoe Offers Family Lessons
Tahoe” page features products and original
art produced by Tahoe-area locals. A lively
“MyPlace” blog delves into locals’ knowledge
and the reasons they call Tahoe home.
TAMC includes a “Green Tahoe” section
that honors green living and green building
practices. Other regular features include
favorite hangouts, Tahoe’s art scene, resident
artists, funky “don’t miss” events, culinary art
and foodie hot spots, eco-friendly businesses,
mountain health, outdoor recreation and
Tahoe’s heritage. TAMC reaches eco-conscious
travelers who want to experience Lake Tahoe’s
true culture while supporting local artists and
tourism businesses.
Media contact: kirstin cattell,
sierra-at-Tahoe, (530) 543-3132,
kcattell.st@b oothcree k .com,
www.sierraattahoe.com.
Public contact: S ierra-at-Tahoe, (530) 659-7453,
www.sierraattahoe.com.
Tahoe Arts & Mountain Culture
Travelers to Lake Tahoe can now experience
the mountain community’s authentic
local culture during their next visit thanks
to the new Tahoe Arts and Mountain
Culture (TAMC) travel planning Web site,
www.tahoeculture.com. The site captures
locals’ perspectives and celebrates the area’s
individuals whose artistic expression is
inspired by Tahoe, whether through visual or
performing arts, special events and festivals
or locally-made products. A “Made in
Media contact: Jessi ca VanP ernis,
Northstar-at-Tahoe, (530) 562-3866,
jvanpernis@ boothcreek .com,
www.northstarattahoe.com.
Public contact: Northstar-at-Tahoe,
(530) 562-2267 or (800) GO-NORTH (800-466-6784),
www.northstarattahoe.com.
CC
CENTRAL COAST
Media and public contact: Becky Bell, Tahoe
Arts and Mountain Culture, (530) 318-6454,
edi tor@tahoeculture.com,
www.tahoeculture.com.
New for the 2007/2008 winter season, Sierraat-Tahoe Resort will offer Family Private
Lessons. These personalized ski and snowboard
lessons pair families with an instructor who
is specially trained to teach multiple ability
levels in the same lesson. Guests taking private
lessons will meet in a new lounge. Sierra will
also offer the convenience of registering and
paying for children’s ski/snowboard lessons and
day care online to save time once at the resort.
Following sister resort Northstar’s lead, Sierra
will institute the Mellow Yellow skier safety
program this season. Mellow Yellow zones are
highly visible slow-skiing/riding areas around
the mountain. Mountain Safety personnel will
clock speedy skiers and snowboarders with a
radar gun, and then catch up with the person
to offer friendly tips for slowing down.
Northstar is also replacing the majority of its
rental equipment inventory. All snowboards,
2/3 of the snowboard boots, 1/3 of all alpine
ski equipment and all cross-country ski
equipment will be replaced for the 2007/2008
winter season.
Westin Monache Resort
Opens at Mammoth Lakes in November
Nearly two years after Westin Hotels and
Intrawest announced plans for a luxury resort
in Mammoth, the 230-condominium-hotel
is scheduled to open its doors in November
2007. The Westin Monache Resort, Mammoth
will be the first full-service, luxury property
in the region and the flagship property of The
Village at Mammoth. The Westin Monache
Resort, Mammoth is located in The Village at
Mammoth, adjacent to Mammoth Mountain’s
15-passenger express gondola. Among its many
amenities, the hotel will include panoramic
views of the mountains, a full-service
restaurant, 24-hour room service, ski valet, a
swimming pool and hot tubs, fitness facilities,
underground parking and over 2,000 square
feet of meeting space.
Hearst Castle® Visitor Center Renovation
California State Parks and ARAMARK
celebrated the grand re-opening of the Hearst
Castle® Visitor’s Center after a multi-million
dollar, private-money renovation. ARAMARK
is the State Park Concessionaire for the Hearst
Castle Visitor’s Center, which contributed all
the funding in this public-private partnership
that added significant improvements to
the visitor experience at the Castle. The
renovations at the Castle include: a new
façade on the front of the Visitor’s Center
that is inspired by the castle’s architecture; a
redesigned interior that is more open, airy
and more protective from the weather;
Mediterranean-style trellises that provide an
improved atmosphere of beauty; a new garden
shop featuring garden art and live plants; a
remodeled gift shop with a state-of-the-art
video wall; and a bookstore that is modeled
after Hearst’s elegant private library.
Media contact: Dan Eller, Hearst Castle ®
P ublic Relations, (805) 927-2074,
Media contact: R ebecc a Broz, Westin
deller@hearstcastle.com,
Monache Resort, M ammoth, (760) 934-7306,
www.hearstc astle.com.
rbroz@westinmammoth.com,
www.westin.com/mammoth.
Public contact: W estin M onache Resort,
Public contact: Hearst Castle ® ,
(916) 414-8400 x4100 or (800) 444-4445,
www.hearstc astle.com.
Mammoth, (760) 934-2526,
www.westinmammoth.com.
Northstar-at-Tahoe Resort Adds Trails
This season, intermediate skiers and
snowboarders at Northstar-at-Tahoe Resort in
Truckee will find new terrain to explore. The
resort is adding four trails to the Northwest
Territory of the mountain, bringing the resort’s
trail total to 83 and skiable acreage to 2,490.
Courtyard by Marriott Opens in San Luis Obispo
Visitors to San Luis Obispo can now stay at the
new Courtyard by Marriott. Featuring missionstyle architecture, Courtyard by Marriott San
Luis Obispo features 132 spacious guestrooms
and seven suites furnished with a flat screen
television, complimentary wireless Internet
access, and a refrigerator and microwave.
7
8
Hotel amenities include five meeting rooms,
heated swimming pool and spa, fitness center
and the Courtyard Café which serves breakfast
and dinner. Courtyard by Marriott San Luis
Obispo is conveniently located near California
Polytechnic University, San Luis Obispo.
Media contact: Carol R angel, Courtyard by
Marriott San Luis Obispo, (805) 786-4200,
c arol.rangel@marriott.com,
www.marriott.com.
Public contact: Court yard by Marriott San
Luis Obispo, (805) 786-4200 or (800) 321-2211,
www.marriott.com.
ExpressJet Launches NonStop Service from Monterey
to San Diego and LA/Ontario
ExpressJet Airlines introduced non-stop
service between Monterey Peninsula Airport
(MRY) and San Diego (SAN) and Los Angeles/
Ontario (ONT) airports, bringing the number
of nonstop destinations serviced by Monterey
to nine. The airline added a total of four
daily nonstop flights out of Monterey on its
50-seat Embraer aircraft. ExpressJet flights
feature upgraded in-flight entertainment with
more than 100 channels of free XM® Satellite
Radio, complimentary name-brand snacks
with full-service meal options on longer flights,
redesigned memory foam leather seating, and
valet carry-on bag service.
Media contact: Krist y N icholas,
ExpressJet Corporate Communications,
(832) 353-3333 or (877) 958- NEWS (6397),
express.press@expressjet.com.
Public contact: ExpressJet, www.xjet.com.
Luxury Hotel Opens in Paso Robles
La Bellasera Hotel & Suites is the newest hotel
to open its doors in the picturesque wine
region of Paso Robles. The luxury boutique
hotel features 60 oversized guestrooms and
suites, spa services, hospitality and conference
facilities, outdoor dining terrace, swimming
pool and whirlpool, fireside cabana and a fullservice restaurant and bar that serves breakfast
and dinner. La Bellasera guestrooms feature
a fireplace, whirlpool, wet bar, kitchenette,
deluxe spa amenities, pillow-top bedding and
exterior patios.
Media contact: M ary Lynne Meitler, L a
Bellasera Hotel & Sui tes, (805) 238-2834,
gm@la bellasera.com, www.la bellasera.com.
Public contact: La Bellasera Hotel & Suites,
(805) 238-2834 or (800) STAY-NOW (800-782-9669),
www.labellasera.com.
Camp Butlers at El Capitan Canyon
El Capitan Canyon, located 20 miles north
of Santa Barbara, has a new dining option
that rounds out the “pampered camping”
experience. Guests can request a “Camp Butler”
to prepare, grill and serve one of the Canyon
Market’s signature barbecue dinner kits right in
front of their own cabin. Relaxing by the fire
and letting someone else roast the tri-tip and
s’mores is the way to go after an invigorating
day of exploring. Barbecue kits include
firewood, plates and utensils, a choice of tritip, chicken, or hamburgers and hot dogs, side
dishes, beverages and a s’mores kit. Guests can
pick up and grill their own kits, order a kit to
be delivered to their cabin, or request a “Camp
Butler.” Prices vary.
Media contact: Kate Rapson or Emily
A llen, Graham & Asso ciates, (415) 986-7212,
elcapitancanyon@graham-associates.com.
Public contact: El Capitan Canyon, (866) 3522729 or (805) 685-3887, info@elcapitancanyon.
com, www.elcapitancanyon.com.
Free SLO County Passport
Visitors to San Luis Obispo County can save
hundreds of dollars on their travels through
the Central Coast. The free SLO County
Passport offers 50 percent discounts at
participating hotels, restaurants, retail
stores, day spas, golf course and wineries.
The 2007 discount card is valid through
May 31, 2008 and is available online
at www.coastalvisitor.com or by
calling (805) 545-9777.
Media contact: Maalaea Quirk, Passport
August 1–24, 2008); the world premiere of
The Heart’s Desire (June 12–28, 2008 and
July 4–26, 2008); and Moliere’s comedy,
The Imaginary Invalid (August 7–17, 2008
and August 28–September 7, 2008). PCPA
performs year-round in two venues at Allan
Hancock College in Santa Maria, and from
June through September in the picturesque
outdoor Solvang Festival Theater in the Santa
Ynez Valley.
Media contact: Craig Shafer, PCPA Theaterfest,
(805) 928-7731 x4100, pu blicity@pcpa.org,
www.p cpa.org.
Public contact: PCPA Box Office, PCPA
Theaterfest, (805) 922-8313,
boxoffice@pcpa.org, www.pcpa.org.
New Interactive Exhibit at Santa Maria Valley
Discovery Museum
The Santa Maria Valley Discovery Museum
unveiled its newest educational exhibit, Storm
Water Santa Maria Style. The innovative
display follows the path that water takes
from the street in front of a Santa Maria
neighborhood to Santa Maria area parks.
This exhibit teaches children and adults that
discharging old oil, cigarette butts or other
litter into the gutter and down the drain can
be harmful to the environment, local parks,
wildlife and loved ones. Funded primarily by
the City of Santa Maria Utilities Department,
this exhibit includes an eight-minute video
and the opportunity to follow water runoff
from the curb to the park. The Santa Maria
Valley Discovery Museum is the only hands-on
children’s museum in Santa Barbara County.
Media Enterprises, (805) 545-9777,
Media contact: M alei Weir, M ooncatcher,
mquirk @passport-media.com.
(805) 239-0020, mw@moon catcher.com,
Public contact: SLO County Passport,
www.moon c atcher.com.
(805) 545-9777, www.coastalvisitor.com.
Public contact: Santa Maria Valley Chamber
of Commer ce and Visi tor & Convention Bureau,
(805) 925-2403 or (800) 331-3779,
PCPA Theaterfest Presents
2007-2008 Season
PCPA Theaterfest, the Central Coast’s resident
professional theatre company, will present
an exciting lineup of performances for the
2007–2008 season. The season will open
in November with the family classic, The
Sound of Music (November 8–December 23).
Rounding out the schedule of performances
are: Tony-award winning Art; the popular
rock musical Godspell (April 10–May 11,
2008 and June 7–July 27, 2008); Tony-award
winning Ragtime (July 16–26, 2008 and
info@santamaria.com, www.santamaria.com.
Vina Robles Winery Opens
Hospitality Center
Vina Robles Winery in San Miguel, minutes
from Paso Robles, opened a 14,000 square foot
hospitality center in July 2007 that consists
of three main areas: tasting room overlooking
the Vina Robles demonstration vineyard; retail
center featuring fine wines, a deli and gourmet
food items from Dean & Deluca; and the
Signature Room banquet facility. Outdoor
event facilities include the Jardine Court and
Petite Terrace, each equipped to accommodate
private parties, weddings, corporate events
and small conferences. The hospitality center’s
architecture and design artfully combines
modern European elegance with California
mission characteristics inspired by nearby
Mission San Miguel Arcangel and Mission
San Luis Obispo de Tolosa.
Media contact: Rob in Zazue ta,
Vina Robles Winery, (805) 227-4812,
r.zazue ta@vinarob les.com,
www.vinaro b les.com.
Public contact: Vina R ob les Winery,
(805) 227-4812, www.vinarobles.com.
Santa Maria Wine Country
The Santa Maria Valley Wine Country
Association is helping visitors navigate their
way around the valley. While wine is one of
Santa Maria Valley’s top attractions, visitors
don’t always know how to find the wine trail.
Enter nine new sign poles strategically placed
near city hubs and bustling locations that
point the way to wine country attractions
left and right. The Association’s new Web site,
www.santamariavalleywinecountry.com, and a
wine trail map point out local wineries, special
events and experiences that the Santa Maria
Valley has to offer.
Media contact: M alei Weir, Mooncatc her,
(805) 239-0020, mw@moonc atcher.com,
www.mooncatc her.com.
Public contact: Santa Maria Valley Chamber
of Commer ce and Visitor & Convention Bureau,
(805) 925-2403 or (800) 331-3779,
info@santamaria.com, www.santamaria.com.
LA
LOS ANGELES
COUNTY
Claremont Museum of
Art Presents Ephemeral:
Explorations in Light
For the Claremont Museum of Art’s upcoming
exhibit, Ephemeral: Explorations in Light
(September 16–November 18, 2007), Curator
Pilar Tompkins has created a multi-media
show featuring dynamic installations and
sculptures by Iñaki Bonillas (Mexico City),
Elaine Buckholtz (San Francisco), Thomas
Glassford (Mexico City), Won Ju Lim (Los
Angeles), and C.E.B Reas (Los Angeles).
Museum visitors enter the exhibition through
Iñaki Bonillas’ Light Corridor, a long, narrow
hallway illuminated by divided sections
of warm-toned and cool-toned florescent
tubes. The light frequency shifts as one
walks through the sculpture, subtly affecting
perceived temperature and mood. In Elysian
Field, Won Ju Lim recalls an encounter in
a treasured Los Angeles recreational area.
Utilizing a combination of three-dimensional
and projected Lucite elements, light sources
create depth and scale resulting in the overall
effect of a postmodern cityscape. C.E.B. Reas
merges technology with the fundamentals of
art, by creating software that generates fluid
and delicate compositions that seemingly float
above the floor like lit lily pads. Referencing
Sol LeWitt’s wall drawings, Reas’ piece TI,
utilizes technology as silent draftsperson,
rendering infinite variations of organic forms.
Media contact: A pril Economides, Claremon t
Museum of Art, (562) 818-2724,
press@ claremontmuseum.org.
Public contact: Claremont M useum of A rt,
(909) 621-3200, www.claremontmuseum.org.
LA/Palmdale Regional
Airport Opens to United Airlines
Los Angeles Mayor Antonio Villaraigosa
and Palmdale Mayor Jim Ledford welcomed
United Airlines’ first passenger flight to
LA/Palmdale Regional Airport (PMD) in
June 2007. United Express now offers two
roundtrips a day between PMD and San
Francisco International Airport (SFO) where
travelers can connect to dozens of domestic
and international flights. PMD is located on
a 60-acre site at U.S. Air Force Plant 42. It is
one of four airports owned and operated by
Los Angeles World Airports (LAWA), a City
of Los Angeles department that also owns
and operates Los Angeles International, LA/
Ontario International and Van Nuys airports.
Media and public contact: Harold Johnson,
Los A ngeles World Airports, (909) 208-1777,
hjohnson@lawa.org, www.lawa.org/pmd.
Aurora Hotel Opens on Catalina Island
The Aurora Hotel on Catalina Island is
scheduled to opens its doors in late September
2007 after an extensive renovation to what
was once the island’s Cloud 7 Hotel. The
hotel will feature 16 guestrooms and three
suites that feature modern furnishings, rich
chocolate brown and turquoise hues, memory
foam mattresses, hand-crafted bath amenities,
luxurious linens, flat-screen television,
DVD player, refrigerator, coffee makers
and microwave oven. Public areas in the
hotel include a sophisticated lobby and a
roof-top deck with sweeping ocean, city
and mountain views.
Media contact: Kathleen Gosselin or
Denise Sweeter, Aurora Hotel,
(310) 510-0454, kathleeen@TheAvalonH otel.com,
www. AuroraCatalina.com.
Public contact: Aurora Hotel, (310) 510-0454
or (888) 510-0908, www.AuroraCatalina.com.
Canstruction LA
Teams of prominent Los Angeles architects,
engineers and designers will gather together for
Canstruction LA to create innovative structures
made entirely of cans of food. The dazzling
creations, which last year included “Food for
Thought” (a replica of Auguste Rodin’s statue
The Thinker), will be on display October 5–15
at the Sherman Oaks Westfield Fashion Square
in the San Fernando Valley. The canned
goods will be donated to the Los Angeles
Regional Foodbank.
Media contact: William Karz, LA INC. The Los
Angeles Convention and V isitors Bureau,
(213) 236-2330, w karz@lainc .us,
www.seemy LA.com.
Public contact: Damian Carroll, Canstru ction
LA, (310) 285-5490; damian.carroll@asm.ca.gov.
www.canstructionla.com.
Oceana Santa Monica Hotel Reopens
Oceana Santa Monica reopened in May 2007
while nearing completion of $15 million
in property improvements. Located atop a
cliff overlooking the Pacific Ocean in one
of Santa Monica’s most exclusive residential
neighborhoods, the 70-suite Oceana delivers
the true California beach lifestyle with all
the amenities and luxuries to satisfy the most
discriminating traveler. Designer Chris Barrett
and Associates and KAA Design Group created
the hotel’s interior and exterior designs. New
features include: oversized suites with ocean
or pool views, H/D large screen plasma
televisions, iPod docks, 100 percent Egyptian
cotton linen, ocean-view board room, private
poolside fitness studio and a full-service
restaurant, The Ocean Lounge, open only
to hotel guests. Media contact:
Media contact: Justin Valdivia, Losch PR,
(310) 820-9408, justin@loschpr.com.
Public contact: Hotel Oceana
San ta M onica, (310) 393-0486,
www.hoteloceanasan tamoni ca.com.
9
10
Historic Claremont Packing House Opens
In June 2007, the historic 1922 College
Heights Packing House celebrated the
completion of a $10 million renovation.
The reconstruction saved much of the historic
building’s features while providing modern
facilities for restaurants, shops, and work-live
lofts, and the Claremont Museum of Art.
A sizeable central atrium and an outdoor
public plaza are focal points for receptions,
art fairs, music concerts, and other community
functions. The Packing House is part
of Claremont’s Village Expansion, which
is scheduled for completion by December
2007 and houses a Laemmle’s Theater,
boutique hotel, and dozens of restaurants
and shops. The Packing House remains one
of Claremont’s last remaining links to its
citrus heritage.
Media Contact: Danny Waterman,
Arteco Part ners, (909) 623-0535,
dwaterman@jeved.com.
Public contact: The Claremon t Packing House,
www.claremontpack inghouse.com.
Courtyard by Marriott Opens in Santa Clarita
Courtyard by Marriott Santa Clarita is the
latest hotel to open its doors in Santa Clarita.
The full-service, entirely non-smoking hotel
is minutes from Six Flags Magic Mountain,
Valencia Town Center, Valencia Commerce
Center and the Valley Industrial Center.
Oversized guestrooms feature 32˝ flat screen
TVs, 100 percent Egyptian cotton linens,
refrigerator, microwave and complimentary
wireless Internet access. The Courtyard Cafe
serves an extensive breakfast with eggs cooked
to order. Fresh and light California cuisine
is served for lunch and dinner, and available
for room service. A 24 hour market is
stocked with fresh sandwiches, salads, and
an assortment of beverages and sundries.
Hotel amenities include the Courtyard
Lounge, fitness center, outdoor pool and spa
and library with computers and printers.
Media and public contact: Mariella Be cerra,
Court yard by Marriott San ta Clari ta,
(661) 257-3220, mariella.becerra@marriott.com,
www.marriott.com.
Universal Studios Hollywood
Enhances VIP Experience
Universal Studios Hollywood has raised the
bar for its star-treatment “VIP Experience.”
Additional access to key Studio production
areas now allows “VIP Experience” guests the
opportunity to see the filmmaking process in
its entirety with expanded behind-the-scenes
access to previously “off-limits” areas of the
famed Hollywood dream factory. VIP Guides
steer groups of no more than 15 persons
aboard comfortable trolleys through the famed
studio’s movie lot. Additions to the program
extend the all-day “VIP Experience” by nearly
two hours, and include: a private tour of the
production facility where movie sets and
lighting techniques are created; a tour of the
world’s only fully functioning “Production
House;” a visit to Universal’s famed Property
Warehouse, the largest of its kind in the world,
which contains more than 400,000 movie
props; a tour of the Sound Department and
strolls through famous movie sets such as
“Back to the Future” and “Psycho.” A highlight
of the “VIP Experience” includes escorted,
front-of-the-line privileges at many Universal
Studios attractions, and complimentary
breakfast and lunch. “VIP Experience”
tours are $199 per person.
Media contact: A my Kugali, Spec ial Ops Media,
(7 18) 250-9130 x441, amy@spe cialopsmedia.com.
Public contact: Universal Studios
Hollywood, (818) 622-5210,
www.UniversalStudiosHollywood.com.
Museum of Latin American Art Complete $10 Million Expansion
The Museum of Latin American Art (MoLAA),
an affiliate of the Smithsonian Institution,
completed its $10 million expansion and
renovation projects on June 10, 2007.
Exclusively featuring contemporary Latin
American art, MoLAA is the only museum
of its kind in the western United States.
Designed by prominent Mexican architect
Manuel Rosen, the “new” MoLAA reflects
contemporary Latin American architecture
and style. Two, 40-foot monolithic rectangular
arches represent the expansion’s “Bridge to the
Americas” theme. The arches, one symbolizing
Latin America and the other the United
States, signify a metaphoric bridge between
these diverse cultures. A reflection pool below
mirrors these “bridges” and also acknowledges
the museum’s proximity to the Pacific Ocean.
The expansion more than doubles the
museum’s physical capacity to 55,000 square
feet, including a 15,000 square foot sculpture
garden, educational art studio, film-screening
room and a new research library. In addition
to a permanent collection of over 700 works
of art, the museum hosts two traveling
exhibitions every year and hosts a variety
of special events and educational programs.
Media contact: Susan Golden, Museum
of Latin A meric an Art, (562) 216-4117,
sgolden@molaa.org, www.molaa.org.
Public contact: Museum of Latin American Art,
(562) 437-1689, info@molaa.org, www.molaa.org.
OC
ORANGE COUNTY
Orange County Performing Artscenter
Debuts Dance Festival
The Orange County Performing Artscenter
will premiere The Center’s Fall for Dance
October 11–14, 2007 in Segerstrom Hall.
Two programs will each feature five acclaimed
dance companies from California and around
the world performing one of their signature
works. All tickets are $10, allowing the
broadest range of audiences to experience
the Performing Artscenter and to explore all
that the dance world has to offer. Eight of
the festival’s dance companies will be making
their Performing Artscenter debut. The
companies include: Srishti–Nina Rajarani
Dance Creations; Susan Marshall & Company;
Boston Ballet; Pacific Northwest Ballet; Via
Katlehong Dance; Project Bandaloop; Charles
Moulton/The Ball Passing Project; Dutch
National Ballet; Martha Graham Dance
Company; Alonzo King’s LINES Ballet; and
Rennie Harris Puremovement. Performances
will feature a preview that will allow audiences
to learn about the companies and the works
they will experience. After-events on the
plaza will give audiences the opportunity to
meet the performers. Every performance will
culminate with a free performance by Project
Bandaloop, an eight-member company that
redefines the relationship between gravity
and movement through dance. The company
will perform on the Performing Artscenter
soaring exterior walls while guests watch
from the plaza. The dynamic performance is
inspired by the possibilities of climbing and
rappelling. The Center’s Fall for Dance will
also feature workshops, master classes and
other educational components.
Media contact: Tim Dunn, Orange Coun ty
Performing Artsc ent er, (7 14) 556-2122 x4209,
tdunn@OC PAC.org.
Public contact: Orange County Performing
Artsc enter, (7 14) 556-2122. www.OCPAC.org.
Segway Available at
Disneyland Resort
Disneyland Resort guests can now experience
Disney’s California Adventure park on a
Segway tour. “Cruisin’ Disney’s California
Adventure” is a two-hour guided tour that
allows guests to operate the two-wheeled,
one-person transportation device throughout
Disney’s California Adventure park before it
opens to the public. During the first hour of
the tour, guests are trained to ride a Segway®
Human Transporter. This portion of the
tour includes indoor and outdoor training,
including time on an obstacle course. Breakfast,
parking, a group photo and a “Cruisin’ DCA
Tour” exclusive pin are included with each tour.
Tours are limited to 10 guests and age and
weight restrictions apply. Park admission is not
required. The cost is $99 per person. Tours are
offered daily at 7:30 a.m.
Media contact: Be tsy Sanc hez, D isneyland
Resort, (7 14) 284-6386,
Betsy.e.sanchez@disney.com,
www.disneyland.com.
Public contact: Disneylan d Resort
I nformation, (7 14) 781-4565,
www.disneyland.com.
Bowers Museum Showcases
Renowned Collections
Visitors to the Bowers Museum can view one
of the most important private gem collections,
the Michael Scott Collection, in the United
States through June 2008 in an exhibit titled
GEMS! Colors of Light and Stone. Among the
collection are most of the major gem species
in every color and variety known; “collector”
stones too rare to be used in the general jewelry
trade; antique jewelry from the mid-19th to
early 20th centuries; spectacular gem carvings
by German artists Bernd Munsteiner and Gerd
Dreher. In a joint venture with the British
Museum, the Bowers Museum is presenting
through March 2008 an exhibit titled
Mummies: Death and the Afterlife in Ancient
Egypt… Treasures from the British Museum.
The extensive exhibition features 140 objects,
including 14 mummies and/or coffins, and
is the largest exhibition of its kind to be shown
by the British Museum outside of Britain. Also
on display are never-before-seen CT body
scans of six mummies that help to further
“unwrap” the mysteries of Egyptians’ lives
and deaths. The exhibit is divided into seven
sections: The Gods, Beliefs about the Afterlife,
Cult of the Dead, Mummification, Trappings
of the Mummy, Furnishing of the Tomb
and Servants for the Afterlife. The Museum,
located in Santa Ana, is open Tuesday–Sunday
from 10 a.m. to 4 p.m. and every fourth
Thursday from 10 a.m. to 8 p.m.
cooking classes and wine tastings from various
regions in Italy, Italian fashion previews and
trunk shows. Making their U.S. debut direct
from Italy, exhibits highlighting Italian fashion
and textiles will be on display. South Coast
Plaza’s Jewel Court will be transformed into an
Italian piazza where a mini-movie produced
specifically for “Italy at South Coast Plaza” will
be shown daily. The piazza will also be a focal
point for demonstrations by members of the
Italian Artisans Association, as well as food and
beverage tastings. “Italy at South Coast Plaza”
is made possible by South Coast Plaza and is
partially underwritten by a partnership with
the Italian Trade Commission.
Media contact: Diane P innick, Bowers M useum,
Media contact: Beverly M organ,
(7 14) 567-36 42, dpinnick@bowers.org,
South Coast Plaza, (7 14) 435-2115,
www. bowers.org.
Public contact: Bowers Museum Box
morganb@southcoastplaza.com,
www.sou thcoastplaza.com.
Office, (7 14) 567-3600, www. bowers.com,
Public contact: South Coast P laza,
or Tick etmaster, (877) 250-8999,
(7 14) 435-2000 or (800) 782-8888,
www.museum tix.com.
info@sou thcoastplaza.com,
www.sou thcoastplaza.com.
Audio Tours at Mission San Juan Capistrano
Beginning November 1, 2007, Mission San
Juan Capistrano will offer free digital audio
tours with the price of admission. The Mission
will be the first California mission to offer
such a service. Visitors will receive a hand-held
audio player or wand that offers a 45-minute
tour with history, interviews, music, and
sound effects interpreting Mission San Juan
Capistrano. The self-guided tour program
will allow visitors to engage in the tour at
their own pace in any order from different
locations throughout the grounds. The tour
will be recorded in English and Spanish.
A version of the digital tour will also be
available as a free downloadable podcast.
Mission San Juan Capistrano is open daily
from 8:30 a.m.–5 p.m.
Media and public contact: M echelle Lawrence,
Mission San Juan Capistrano, (949) 234-1311,
mlawrence@missions jc .com,
www.missions jc.com.
The Westin South Coast
Plaza Renovations Near
Completion
Already one of Orange County’s premier
hotels for business and leisure travelers, The
Westin South Coast Plaza is in the midst of
an elaborate $9 million transformation. After
completely redesigning the lobby, public spaces
and meeting rooms in 2006, The Westin’s next
phase of construction focuses on the addition
of a Terrace Level to include relaxing outdoor
space, a 4,600-square foot pavilion, a new
wedding gazebo to accommodate up to
250 people, a “grab ‘n go” coffee/bakery/retail
shop, new landscaping, and new “heavenly”
guest rooms and hallways designed to stimulate
the senses through the use of color, lighting,
music and botanical elements. Completion of
the redesign is expected by December 2007.
Media contact: Dan P ittman, Pittman &
Associates, (7 14) 282-9994, dan@pittmanpr.com.
Public contact: Costa Mesa Conference &
Visitors Bureau, (7 14) 435-8530 or (800) 399-5499,
Italy Comes to South Coast Plaza
www.TravelCosta Mesa.com.
South Coast Plaza celebrates “Italy at South
Coast Plaza” with a 25-day exposition from
October 4–29, 2007. Free and open to the
public, the exposition is a celebration of Italian
living. Over 40 of South Coast Plaza’s retailers
and restaurateurs will showcase Italian fashion,
food and other luxury goods, and will host
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D
DESERTS
Hampton Inn & Suites Opens in Barstow
Hampton Inn & Suites Barstow hotel is
celebrating its grand opening in August at the
Tanger Outlet Center in Barstow. The hotel
features 90 luxury rooms and suites, highspeed wired and wireless Internet access, an
onsite fitness center and an outdoor heated
pool, spa and a kiddie pool. Guests also receive
a complimentary hot breakfast each day. The
Hampton Inn & Suites Barstow is located
near Interstate 15 between Los Angeles and
Las Vegas at the Lenwood Rd Exit. The
Tanger Outlet Center in Barstow features over
25 brand name outlet stores and a California
Welcome Center. More than 1.6 million
visitors shopped at the Barstow outlet center
in 2006.
Media contact: Jennifer Rodriguez,
Tanger Out let Cent er, (760) 253-4813,
jrrodriguez@ tangerou tlet.com,
www.tangerou tlet.com.
Public contact: Marsha Bond,
H ampton Inn & Sui tes, (760) 253-2600,
Palm Spring Desert Resorts
Investing Over $1 Billion
The Palm Springs Desert Resorts hospitality
industry is investing more than $1 billion
in new tourism product and renovation
projects in Cathedral City, Desert Hot Springs,
Indian Wells, Indio, La Quinta, Palm Desert,
Palm Springs, and Rancho Mirage. Capital
investments include new and remodeled hotels,
golf courses, and restaurants. Among them:
The spa and public areas were renovated at
Desert Springs, a JW Marriott Resort and
Spa, in Palm Desert. The new Embassy Suites
La Quinta Hotel & Spa features 146 suites
and 120 condominiums. Fantasy Springs
Resort Casino is home to a new 18-hole golf
course and covered parking structure. The
Fairfield Inn by Marriott was renovated. The
new Homewood Suites offers 130 suites.
Miramonte Resort & Spa added a 6,000
square-foot ballroom. An extensive remodel
and expansion were completed at the Palm
Springs Convention Center. Improvements
at Rancho Las Palmas Resort & Spa include
guestroom renovations. The Renaissance
Esmeralda Resort & Spa features a new
lobby, meeting space, restaurants and lounges.
Construction projects in progress include: the
new 344-room Agua Caliente Casino & Hotel;
property renovations at Holiday Inn Palm
Springs; new villas at Hyatt Grand Champions
Resort & Spa; golf course renovations at Indian
Wells Golf Resort; the new Ritz-Carlton,
Rancho Mirage; and a new 200-room hotel
at Spotlight 29 Casino.
Media and public contact: M ark Graves,
Palm S prings Desert Resorts,
(760) 969-1330, mgraves@palmspringsusa.com,
www.palmspringsusa.com.
Visual and Performing Arts in Palm Springs
The fall and winter seasons heat up in Palm
Springs with a variety of new museum exhibits
and performing arts programs. Cahuilla
Cowboys–Making Our Marks opens October
24 at the Agua Caliente Cultural Museum
revealing that the Cahuilla Indians were
cowboys long before the new Americans. The
exhibit also documents the impact that cattle
and horses made in their lives. At the Palm
Springs Art Museum, Bill Viola: The Crossing
integrates the traditional power of sculpture
and the immediacy of video and sound
technologies. The exhibition runs October
17–December 23. Also opening on October 17
is 20th Century Photography: Selections from
the A.G. Edwards & Sons Corporate
Art Collection featuring vintage and
contemporary American and European
photography. The Palm Springs Air Museum
features real planes, real heroes, and real
excitement with flight demonstrations
to complement the museum’s permanent
collection of flyable warbirds. Upcoming
live exhibits include Mexican American Day
on September 16; Caterpillar Club (airmen
forced to bail out with parachutes) on October
13; and China-Burma-India: The Forgotten
Theater on October 27. The Annenberg
Theater season opens on November 4 with The
Legend: Brian Wilson. Palm Canyon Theatre’s
premieres include Annie Get Your Gun
(September 21–October 7), The Rocky Horror
Picture Show (October 19–21), and Mame
(November 23–December 9).
Media and public contact: M ary P erry, Palm
Springs Bureau of Tourism, (760) 327-2828,
mperry@palm-springs.org,
www.palm-springs.org.
IE
INLAND EMPIRE
Morton Peak Fire Lookout
Accommodations Reopen
The Morton Peak Fire Lookout, located in the
San Bernardino National Forest, has reopened
for overnight stays after being closed for eight
months due to the fall 2006 Esperanza forest
fire. At 4,624 feet above sea level, Morton Peak
offers 360 degree views of the San Bernardino
Mountains, Santa Ana River Valley, and Inland
Empire communities and deserts. Perched
atop a 30-foot tower, the 14’ x 14’ lookout
features windows on all four sides, a twin
bed and trundle bed, and an observation
deck surrounding the cabin. A composting
outhouse and picnic table are located outside.
Guests must bring their own drinking water,
sleeping bags, food, flashlight or lantern and
other essentials. Gas stoves are permitted for
cooking. Charcoal barbecues and campfires are
not allowed. Morton Peak is a working lookout
staffed daily by volunteers from 10 a.m. to
5 p.m. Overnight guests are encouraged to
arrive early to learn the history of the lookout
and the important role that lookouts play
in spotting fires. The lookout converts to a
private lodge after volunteers leave for the
evening. Check-out is by 10 a.m. when staff
returns. The Morton Peak Fire Lookout is
open year-round and can accommodate up
to three adults or two adults and two children.
The cost is $75 per night midweek and
$85 per night on weekends and holidays.
Reservations are available exclusively by
calling 800-4-BIG BEAR (800-424-4232)
or online at www.bigbear.com.
Media contact: Dan McKernan,
Big Bear Lak e Resort Assoc iation,
(909) 866-6190 ex t. 235, dm ckernan@bigbear.com,
www. bigbear.com.
Public contact: Big Bear La ke Resort
Association, (909) 866-7000 or 800-4-B IG BEAR
(800-424-4232), as kbbrla@bigbear.com,
www. bigbear.com.
SilverRock Resort Debuts as PGA Tournament Course
SilverRock Resort in Coachella Valley will
make its debut as a PGA tournament course
in the 2008 Bob Hope Chrysler Classic on
January 14–20. The resort joins Classic Club,
La Quinta Country Club and Arnold Palmer
Private Course in the course rotation of this
tournament hosted by George Lopez. The
five-day Classic features 128 top PGA TOUR
professionals and 384 amateur contestants,
including 30 celebrities. SilverRock’s par 72
golf course is an Arnold Palmer Classic course.
Media contact: Pat Benne tt, (760) 346-8184,
pat@bhcc.com, www.b hcc.com.
Public contact: Bo b Hope Chrysler Classi c,
(888) MR-B-HOPE (888-672-4673) or (760) 672-4673,
info@bhcc.com, www.bh cc.com.
Big Bear Lake Introduces Eat, Shop and Play Guide
Big Bear Lake has a new guide book titled,
“Where to Eat, Shop and Play.” The guide
is packed with viable information about
Big Bear’s diverse amenities and attractions.
The 88-page guide and map is divided into
seven categories including dining, shopping,
recreation, massage service/day spas, events,
specialty services and real estate. The free guide
is distributed at lodges in welcome packets and
in-room displays, grocery stores, gas stations,
retail shops, ski resorts, marinas and more. The
Big Bear Lake Resort Association is also giving
away $25 in free gas to overnight visitors
at participating Big Bear lodges through
November 18, holidays excluded. Minimum
stays and other restrictions vary by lodge. The
$25 Arco gas card, redeemable at participating
Arco gas stations, is presented at check-in.
Limit one gas card per reservation. This offer
may not be used in combination with any
other offer or promotion.
Media contact: Dan McKernan, Big Bear
L ake Resort Association, (909) 866-6190 x235,
dmckernan@bigbear.com,
www.bigb ear.com.
Public contact: Big Bear La k e Resort
Assoc iation (909) 866-7000 or (800) 4-BIG BEAR
(800-424-4232), askbblra@bigbear.com,
www.bigb ear.com.
SD
SAN DIEGO COUNTY
Hard Rock Hotel San Diego
Opens October 2007
Hard Rock Hotel San Diego is scheduled to
open in October 2007 in the city’s renowned
Gaslamp Quarter. The 12-story, 315,000
square-foot property will feature 420 suites,
including 17 Rock Star Suites; a hip lobby
lounge and rooftop pool bar created by Rande
Gerber; Nobu restaurant, created by celebrated
chef Nobu Matsuhisa; a fourth floor urban
garden overlooking the Gaslamp Quarter;
40,000 square feet of indoor/outdoor meeting
space; Maryjanes’s, a retro coffee shop and
a luxurious Rock Spa. Suites are styled with
cantilevered furniture, halo-illuminated beds
dressed in 300-thread-count cotton linens,
green-room inspired refreshment centers and
sensual bathrooms with ceiling-mounted rain
showers. Technological amenities include
integrated video and sound systems, including
a home theatre entertainment center with
42˝ LCD high-definition televisions and a jack
pack for connecting electronic devices, WiFi
Internet access and a laptop safe. Guests opting
for an ultra-VIP experience can choose to stay
in one of 17 custom-designed Rock Star Suites
that take the chic urban loft idea to a new level
with matte leather couches, vibrantly colored
fur pillows, dark ebony floors and hand-woven
custom rugs. One suite planned for the top
floor of the hotel will feature a fire pit and deck
seating for 20, while another boasts 270-degree
views of the San Diego Bay and an outdoor
hot tub. One extraordinary Rock Star Suite
is designed by the Grammy® Award-winning
band, the Black Eyed Peas.
Media contact: P eyton Robertson,
J Public Relations, (858) 382-4922,
peyton@ jpublicrelations.com.
Public contact: Hard Rock Hotel San Diego,
(888) 593-6177, www.hardrockhotelsd.com.
San Diego Natural History Museum
the faces of Israel’s founding leaders, images
of children in Torah class, ancient Israeli
architecture, and religious rituals on display
in the museum’s Ordover Gallery through
January 1, 2008. The featured Israeli
photographers include Neil Folberg, David
Harris, Didier Ben Loulou, Max Richardson,
Duby Tal, and Yuval Yairi. Also on display are
wood sculpture by Jeremy Kimchi, ceramic
sculpture by Charles Sherman, and glass
sculpture by Dick Ditore. Admission to
The Ordover Gallery is included in general
Museum admission, while tickets to the Dead
Sea Scrolls must be purchased separately.
Media contact: Delle Willett, San Diego
Natural History Museum, (619) 255-0244,
mar keting@sdnhm.org, www.sdnhm.org.
Public contact: San Diego Natural History
Museum, (619) 255-0195, www.sdnhm.org.
LEGOLAND® California
Debuts New Ride
LEGOLAND® California invites all mateys to
Pirate Shores, featuring the new ride Captain
Cranky’s Challenge. Pirate Shores features five
fun attractions designed for the whole family,
but landlubbers beware—at Pirate Shores
you will get wet! Pirate Shores, the largest
expansion in the Park’s history, also features
more shade and lockers. LEGOLAND®
features more than 50 other rides, shows
and attractions including the all-new
Miniland Las Vegas.
Media contact: Kelly Schwartz, LEGOLAND
The San Diego Natural History Museum’s
exhibition, Dead Sea Scrolls, is the most
comprehensive Dead Sea Scrolls exhibition
ever assembled in any country. The exhibition
spans 14,500 square feet and features 27 Dead
Sea Scrolls, 10 of which are on display for the
first time. The six-month exhibition, running
through December 31, 2007, brings materials
never before exhibited together: authentic
Dead Sea Scrolls from Israel and Jordan
reunited for the first time in 60 years, rarelyseen ancient Hebrew codices from the Russian
National Library, medieval manuscripts from
the British National Library, and stunning
modern interpretations of the texts. The
Dead Sea Scrolls are widely acknowledged
to be among the greatest archaeological
treasures ever discovered. The exhibition
will not travel and can only been seen at the
San Diego Natural History Museum. View
dramatic fine-art photography depicting
california, (760) 918-5379,
kelly.schwartz@legoland.com.
Public contact: (760) 918- LEGO (760-918-5346),
www.legoland.com.
Marriott Residence Inn
Opens in Oceanside
Oceanside Residence Inn, the first Marriott
hotel in Oceanside, is scheduled to open
by September 2007. The hotel will feature
125 one- and two-bedroom suites with a fully
equipped kitchen; an onsite gym; conference
room; complimentary wired and wireless
Internet access; free breakfast buffet; swimming
pool and an outdoor fire pit.
Media contact: Leslee Gaul, Oceanside
Chamber of Commerc e, (760) 721-1101,
leslee@oceansidechamber.com,
www.o c eansidechamber.com.
Public contact: Oceanside
Residence Inn, (760) 722-9600,
www.residenceinnoceanside.com.
13
14
Mingei International Museum
Commemorates 30 Years
Masterworks from the Mingei International
Museums permanent collection will be on view
at the museum’s Balboa Park location through
May 2008 in an exhibition titled The Beauty
of Use. In commemoration of the Museum’s
30th anniversary, this exhibition features
significant objects from many cultures shown
in relationships that highlight similarities and
differences among them. The unselfconscious
beauty of many handmade objects of use such
as tools and utensils, clothing and adornment,
furniture and vessels and ritual and ceremonial
objects is direct and accessible, pleasing the eye
and satisfying the spirit. Mingei International
Museum at 30 is open Tuesday–Sunday, from
10 a.m. to 4 p.m., excluding holidays.
Media and public contact: Martha E hringer,
Mingei International Museum,
(619) 239-0003, x113, prdir@mingei.org,
www. mingei.org.
LOOKING TO THE FUTURE
Grand Pacific MarBrisa
Resort Opening in Carlsbad
Phase I of the Grand Pacific MarBrisa Resort is
scheduled to open in Carlsbad in January 2008
with 28 one, two and three-bedroom villas.
The project will eventually feature 350 upscale
accommodations. Grand Pacific MarBrisa
Resort will be the first vacation ownership
resort in California to offer membership
in Hilton Grand Vacations Club with the
purchase of a deeded real estate interest.
A pedestrian walkway connects the resort to
LEGOLAND® California, and the new city
golf course, The Crossings at Carlsbad, is
located across the street. Resort amenities
include a fitness center, swimming pools
including an adventure pool with water play
equipment for children, tennis courts and
basketball court. Other amenities open to
the public include health spa and a 3,000
square-foot restaurant. Ownership of one-week
intervals ranges between $13,000 for a studio
villa to $37,000 for a three-bedroom ocean
view villa.
Media contact: Be tsy Brottlund, (W)right On
Communicat ions, (760) 591-0700,
bbrott lund@wrighton comm.com.
Public contact: Grand Pacific MarBrisa
Resort, (760) 431-7200 or (800) 285-3515,
www. MarBrisaResort.com
Planes of Fame Air Museum
The Planes of Fame Air Museum at the
Chino Airport will host an interesting look
at famous aircraft from March 1–April 25,
2008. In an exhibition titled At the Controls:
the Smithsonian National Air & Space
Museum Looks at Cockpits, visitors will be
treated to inside views of aircraft such as
the Wright 1903 Flyer, Charles Lindbergh’s
The Spirit of St. Louis and the Space Shuttle
Columbia. Featuring large-format color
photographs (approximately four feet by
seven feet) of cockpits from airplanes and
spacecraft in the world-renowned collection
of the Smithsonian’s National Air and Space
Museum (NASM), this exhibition offers new
views of 20 historic aircraft. Printed nearly to
scale, these photographs let viewers imagine
what it’s like to sit at the controls. From April
27–July 6, 2008, the museum will host Native
Words, Native Warriors. During World Wars
I and II, Native American soldiers served the
United States by using their native languages
to send and receive secret messages that proved
undecipherable to the enemy and helped the
U.S. achieve victory. Native Words, Native
Warriors, developed by the Smithsonian’s
National Museum of the American Indian
and SITES, tells the remarkable story of these
American heroes and highlights the cultural
backgrounds that made possible their unique
and valuable contribution to the war effort.
The best known of these projects is now
the formerly classified Navajo Code Talker
Program, established by the U.S. Marine
Corps in September 1942. The program
started with 29 Navajo volunteers who created
a system of code words and were trained in
radio communications. In all, more than
380 Navajo code talkers were sent to Marine
units in the Pacific, where they relayed
information about troop movements
and battle plans.
Media contact: Karen H inton,
Planes of Fame Air Museum,
(909) 597-4754, kinton.km@gmail.com.
Madison Performing Arts
Theater/Madison Project
Opens This Winter
The 541-seat Madison Performing Arts
Center/Madison Project located in the
heart of Santa Monica is set to open spring
2008. The theater will be home to the Santa
Monica College Academy of Music and the
Madison Performance Series, offering arts and
entertainment programming, high-level artists,
musicians, performers and a resident theater
company. Besides being an educational forum,
the theater, which also has the backing of
such luminaries as Placido Domingo, Lula
Washington, Edward James Olmos and
Mikhail Baryshniko, is expected to be a
major performance venue for the Westside
communities of Los Angeles County.
Public contact: Santa Moni ca Convention
and Visitors Bureau, (310) 319-6263,
info@san tamoni ca.com, www.santamonica.com
or Madison Performing Arts Theater,
www.sm c.edu/madison.
Improvements at Mineta San
José International Airport
Mineta San José International Airport, located
5 minutes from Downtown San José and
serving approximately 11 million passengers
annually, is undergoing a $1.3 billion project
to upgrade and replace terminal facilities by
2010. The project includes: new terminals
and new concessions, improved roadways for
better convenience, more efficient space for
security check-in, high-speed baggage handling
system, technologically sophisticated systems
to improve airline efficiency and airport
operations, and a convenient 3400-space rental
car and public parking garage. The first major
visible feature is the new North Concourse,
whose steel frame was completed in August
2007 and will open for passenger operations
in 2009.
Public contact: P lanes of Fame A ir Museum,
Media contact: Mineta San JosÉ International
(909) 597-3722, www.planesoffame.org.
A irport, (408) 501-7700, dvoss brink@sjc.org,
www.s jc.org.
Public contact: M ineta San JosÉ International
A irport Customer Servic e, (408) 501-0979,
webmaster@sjc .org, www.sjc.org.
Monterey Bay Aquarium
Splash Zone Expansion
Visitors will experience kelp forest, rocky
shore and coral reef habitats in different and
fun ways when Monterey Bay Aquarium’s
expanded Splash Zone gallery debuts on
March 17, 2008. The gallery will occupy
the entire second floor of the Ocean’s Edge
wing, with exhibits that encourage families
to dive deeper into the diverse habitats of the
kelp forest and engage in new activities in the
“Coral Reef Kingdom,” “Rough Rocky Shores”
and “Enchanted Kelp Forest” galleries. New
animals including leafy and weedy sea dragons,
pharaoh cuttlefish and potbellied seahorses,
among others will be part of the expanded
gallery, along with old favorites like penguins.
Media contact: Karen Jeffries,
Monterey Bay Aq uarium, (831) 644-7548,
kj effries@mb ayaq.org,
www.mont erey bayaquarium.org.
Public contact: Mon terey Bay Aquarium,
(831) 648-4888, www.montereybayaquarium.org.
Phase I of Oceanside
Museum of Art Near
Completion
Phase I of the new Oceanside Museum of
Art (OMA) is scheduled to be completed
in early January 2008. The new two-story,
16,000 square foot building was designed
by modernist architect Frederick Fisher of
Los Angeles who is known for his fresh and
spectacular designs. The museum’s premier
exhibit will take place from January 27–May
25, 2008. The exhibit, Fifty Works from
Fifty Years: Masterpieces of San Diego Art,
1900–1950, will incorporate works by plein-air
painters and a highly accomplished group of
early San Diego modernists. The OMA
is located at 704 Pier View Way.
Media contact: L eslee G aul, Oc eanside
Chamb er of Commerce, (760) 721-1101,
leslee@oceanside chamb er.com,
www.o c eansidec hamb er.com.
Public contact: Oceanside Museum of Art,
(760) 721-2787, www.oma-online.org.
Hotel Shangri-La Investing $25 Million
The Hotel Shangri-La in Santa Monica closed
its doors in December 2006 to embark on
a year-long, $25 million renovation project.
Hotel enhancements include: increasing the
number of guestrooms from 54 to 71, adding
café-style restaurant exclusively for hotel guests,
building an elevated pool with relaxing private
cabanas and opening a swanky rooftop bar.
Hotel Shangri-La is scheduled to reopen in
spring 2008.
emperor is credited with unifying China in
221 B.C. and initiating construction of the
Great Wall of China. No previous exhibit from
China has ever been allowed to include more
than 20 “level one” national treasures. This
exhibit will feature 52 “level one” national
treasures including 28 complete or partial
Terra Cotta Warriors. Objects of the upcoming
exhibit were drawn from 11 collections. Special
exhibit pricing is $20 for adults on weekdays
and $22 on weekends; $14 for seniors (62+)
and students on weekdays and $16 on
weekends; admission is free for children
under 6. Tickets are now on sale.
Public contact: Shangri-La Hotel, (310) 394-2791,
www.shangri-lahotel.com.
Media contact: Diane Pinni ck, Bowers Museum,
(7 14) 567-3642, dpinni ck@ bowers.org,
www. bowers.org.
Public contact: Bowers Museum Box Offi ce,
A Day in Pompeii
(7 14) 567-3600, www. bowers.com; Ticketmaster,
(877) 250-8999. www.museumtix.com.
Experience the legend and human drama of
Pompeii at the San Diego Natural History
Museum, February 15–June 15, 2008. Buried
in 79 CE by a catastrophic eruption of Mount
Vesuvius, Pompeii remained hidden and
forgotten until 1748 when archeologists began
to excavate the site. What they discovered
were exquisitely preserved objects that offer
a glimpse into the day-to-day life of this
ancient city. This compelling exhibition, full
of discovery and human drama, features more
than 250 authentic artifacts. Most poignant
and dramatic are the body casts of the
volcano’s victims, frozen in their last moments.
Objects such as beautiful frescoes, jewelry, and
household items take visitors back in time to
experience life and death in ancient Rome’s
favorite vacation resort.
Media contact: Delle W illett, San Diego
N atural Hi story Museum, (619) 255-0244,
marketing@sdnhm.org.
Public contact: San Diego Natural History
Museum, (619) 232-3821, www.sdnhm.org.
Terra Cotta Warriors Exhibit
Makes U.S. Debut
China’s Terra Cotta Warriors: Guardians of
China’s First Emperor will make its U.S. debut
at the Bowers Museum in Santa Ana May
18–October 12, 2008. The exhibition will
feature 120 objects including new discoveries
of court officials, acrobats and generals and
two spectacular, half-size bronze chariots and
life-size bronze animals that were found within
the tomb complex belonging to China’s first
emperor, Qin Shi Huang (259–210 B.C.). The
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CALIFORNIA TRAVEL AND TOURISM COMMISSION
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Sacramento, CA 95814 USA
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