English

A MODERN
SKINC ARE RE VOLUTION
“This is definitely a milestone within modern skincare”, says Lars Fredriksson,
the man behind Verso Skincare and the developer of the substance Retinol 8.
Retinol has, for a long time, been the most proven effective substance in anti aging
skincare products. A well-known side effect however is that it can irritate the skin.
Another drawback is that it should not be used in direct sunlight.
Retinol 8 contains a new Vitamin A acid derivative that is 8 times more potent than
traditional retinol, and in addition, it is stable* and gentle for the skin. It was developed
by the skincare company Selego AB and has been tested in comprehensive clinical
trials. The skincare series Verso, based on Retinol 8, was created by Lars Fredriksson who
is behind skincare brands such as Swedish Skincare System (voted face cream of the
year in 2009**), Restylane Skincare and the anti aging series Jabu’she. Lars Fredriksson:
“It feels fantastic to launch Verso since there isn’t anything like it on the market today.
The effects of retinol are well-known but what is new here is that this product can be
used in effective doses daily and in sunlight. Retinol 8 has a proven rejuvenating effect
on the skin and it works by making the skin cells mimic how younger cells behave. The
substance stimulates the production of collagen and increases the flow of nourishment
to the skin, which leads to improved skin elasticity, a more even skin tone and a
reduction of fine lines and wrinkles.”
Verso in short
Eight times more potent than other retinol products on the market
Gentle for the skin, suits people with a sensitive complexion
Contains no colorants, parabens, mineral oils or other harmful substances
Comprehensive clinical studies show that the products are safe and effective
Increases the production of collagen, which fills out the skin
Retinol 8 complex is found only in Verso Skincare
The main ingredient in Retinol 8 is a stable substance that is minimally affected by
UV radiation and oxygen (contrary to regular retinol, which is a sensitive substance)
The active ingredient is so potent that only a small concentration is needed
to achieve visible results
For high-res images and digital press release, visit
www.versoskincare.com/press
www.versoskincare.com
www.facebook.com/Versoskincare
Verso Skincare will be available from February 15th at COW Perfumery
on Mäster Samuelsgatan 9, COW Perfumery NK in Stockholm and Gothenburg,
as well as online, www.cowparfymeri.se
A MODERN
SKINC ARE RE VOLUTION
Selego AB
Selego AB was started in 2011 by Lars Fredriksson and Anders Håkansson. The company
develops skincare products in collaboration with scientists and doctors, some of whom
come from the Karolinska University Hospital in Stockholm, Sweden. Aside from his
engagement in Selego AB, Anders Håkansson is also the CEO for the medical company
Evolan Pharma. Lars Fredriksson has a long background from the skincare industry,
where he developed great selling products Jabu’she, Swedish Skincare System and
Restylane Skincare. He previously worked for Adderma and Q-Med. Selego is located
in Danderyd outside of Stockholm.
References
* 1. Kim JE et al: Retinyl retinoate induces hyaluronan production and less irritation
than other retinoids, J Dermatol, 37(5): 448-454, 2010
2. Kim H et al: Improvement in skin wrinkles from the use of photostable retinyl
retinoate: a randomized controlled trial. Br Dermatol, 162(3): 497-502, 2010
** Swedish Skincare System was awarded “best Swedish face cream” in the 2009
Swedish Beauty Awards
Contact
Lars Fredriksson, CEO
+46 (0)70 561 11 15
lars.fredriksson@selego.se
Linda Söderholm, Marketing Communications
+46 (0)70 874 05 99
linda.soderholm@selego.se
VERSO
BR AND IMAGE S
Verso Brand 1
Verso Brand 2
Verso Brand 3
Verso Brand 4
Verso Brand 5
Verso Series 1
Verso Series 3
Verso Product 1
Verso Product 2
Verso Product 3
Verso Product 4
Verso Product 5