Your Guide to
Transcription
Your Guide to
Your Guide to Fundraising Have fun and raise money for children and young people with cancer www.clicsargent.org.uk To help more children and young people like Ross Eileen, Ross’s mum: “1 June 2004 is a date I will never forget, because it was the day my life changed forever. I was told the devastating news that Ross, my 11 month-old baby, had cancer. At the time I thought life couldn’t get any worse. But now I get up every morning and I think life can’t get any better, because in 2010 we celebrated my little boy marking his fifth year in remission. “Throughout Ross’ treatment CLIC Sargent was there to give support to the whole family. So when Ross went into remission in April 2005, I decided to become a volunteer for the charity and since then I’ve been raising funds at every opportunity. “I started by organising a coffee morning as part of the charity’s Great Mums Get Together. I got such a buzz from it that I wanted to do something else. I was still thinking a lot about what it was like when Ross was ill, so I started jotting my thoughts down on the computer and before I knew it, I’d written a whole book. I’d only started writing to help me get things off my chest but then I thought, why not get it published? It may “Throughout help other families and make a bit of money for charity at the same time. Ross’ treatment CLIC Sargent was there to give support to the whole family.” “My book Ross, A Little Miracle, was published in 2006 and has raised £10,000. But later that year came my biggest fundraiser. My husband Shaun said that he would run into the sea on Boxing Day to raise money. I originally thought he must be mad, but before we knew it Boxing Day had arrived and 120 people were lined up on the Prestwick shore to run into the freezing cold Firth of Clyde, which helped us raise a massive £12,000. It was so fantastic that we decided to make it an annual event and it has now become the talk of the town. “In just a few years I had fundraised £235,000, so in 2009 I decided to raise the bar. For us, 2010 was a really special year as it marked five years in remission for Ross, so to celebrate I organised a fundraising event every month – ranging from car boot sales to a zipslide across the Clyde – with the initial aim of breaking the quarter of a million pound mark by the end of the year. “I’m happy to say I achieved my goal by June 2010. Now I’ve already moved on to my next challenge: trying to raise £500,000. I’m determined to do whatever I can so that charities like CLIC Sargent can be there to help families like mine when they need it most.” Without people like Eileen and yourselves we couldn’t support children and young people with cancer and their families – so a big thank you for all your fundraising efforts! Do it for fun! “We couldn’t remember the last time we sat around the kitchen table with a drink and just had a natter, and all the better that we were raising money for children with cancer. It was great.” Anne, Great Mums Get Together participant 2 Your Guide to Fundraising “I feel proud to have helped CLIC Sargent and proud to have been involved in a very rewarding challenge. The team of people who supported us were amazing.” Karen, challenge event participant Getting started Over the years our supporters have come up with an amazing range of ideas – traditional and wacky – to raise funds to support children and young people with cancer and their families. This guide is here to help you get started. One big tip is that the earlier you start organising your event or looking for sponsors, the easier and more enjoyable your fundraising experience can be. Other tips? Keep it simple, achievable and fun – it can be much easier than you think! If you need to talk through any ideas, simply get in touch with CLIC Sargent – we’re always here to help. Organising an event can be fun! “Raising £3,000 was a challenge, but with help from CLIC Sargent’s local fundraising manager, I concentrated on arranging a single event to raise the bulk of the funds. A sunny day in June saw the Strawberry Fayre take place in my cul-de-sac. The sale of cream teas and raffle tickets, together with slideshows and children’s entertainment, made for a very successful afternoon. This was followed up by a barbeque evening and auction. With a great deal of help from my neighbours, we nearly reached the target in one day.” Danny, challenge event participant Here are some tips to help you: Check the calendar before you choose the date: make sure your event doesn’t clash with a major sporting event, or a national day, such as Mother’s Day Tell everyone you can think of: friends, family and colleagues. If you know people who work in a company with an intranet site, ask them to put your event details up on that. Or put the information in an email which they can circulate. Put your event on Facebook and tweet about it. Get publicity for your event: local papers are usually delighted to have news to fill their pages, so phone your local paper and ask for the editor of the ‘What’s On’ section. Give them details of your event and how/where people can get tickets. The paper should do this for free. Contact your local radio station too and ask them to mention your event on air and on their website. Ask us for some blank posters that you can use to promote your event. Put them on notice boards in supermarkets, libraries, pubs and sports clubs. Sell tickets in advance: this will help you work out how many people will be attending. Ask friends to help with ticket sales. Create a special email address for people to reserve tickets, and include this in your publicity. Top tips Get a little help from your friends Have a chat with your friends and family. Find out what they could do to help – they may have skills you didn’t know about, like cake making or writing pub quiz questions. Ask about their friends and family too and see how they can help. Make a contact list Build up a contact list of people who have helped and supported you – it’s a nice touch to write to everyone after your event to let them know how you got on and how much money they helped you raise. www.clicsargent.org.uk 3 A-Z of fundraising ideas AAuction – silent or promises*, ‘Antiques Roadshow’, art exhibition, aerobathon, abseil B Blind date, beard shave, barn dance, black tie ball, bungee jump, bring and buy, BBQ, Big Bucket Collection†, Big Buzz†, Burns night*, Boxing Day dip*, bingo*, bridge morning, bad taste clothing day, bed race, bag pack at a supermarket C Coffee morning*, cake bake*, casino*, car wash, cycle ride, concert*, Christmas card sale, carol singing, car boot sale, craft show, cricket match, curry night – ask a local restaurant to hold the event for you and donate a percentage of the profits or certain dishes* D Darts tournament, disco, dance marathon, dog walking, dress down day E Egg and spoon race, exercise class, Easter egg hunt F Fashion show*, food demonstration, fishing competition, fancy dress party/walk/pub crawl*, football tournament, film show, face painting, fun run, fayre G Guestimates, garage sale, garden party, gala evening, golf day*, Great Mums Get Together H Halloween party, head shave, hockey match, hugathon I Ice skating, indoor bowling, ‘It’s a Knockout’, Italian evening, indoor games evening J Jumble sale, jokeathon, jazz evening, jelly bath, juggleathon K Karaoke night, kick a bad habit, keep fit, Kick! L Lunch party, line dance M Marathon, magic show, Monopoly challenge, massage, murder mystery N Non-uniform day, no smoking day, netball competition O Open day at work or in your garden, open air concert P Plant sale, Practice-a-thon , poetry competition, pub quiz, ping pong competition, † † † parachute jump, pantomime, pancake race, promise auction Q Quiz, quit smoking, ‘Question of Sport’ R Rugby match, raffle, roller skating, raft race, race night*, Readathon S Sponsored silence, school fundraising, swishing – clothes swap, stay awake, swear box, † sponsored swim, sports day, slave auction, Santa Speedo run* T Talent contest, tasteless party, three-legged pub crawl, treasure hunt, tennis match, teddy bears picnic, tug-o-war U Unwanted gift sale V Variety show, volleyball match W Wine tasting, welly throwing, Wig Wednesday† X XXXathon (Kissathon), Xmas party Y Yodelling contest Z Zany as you can be... 4 Your Guide to Fundraising * These are examples of events that CLIC Sargent supporters, like you, have successfully organised in the past. These are our national events, please see website for more details. † Top tip eBay As an eBay seller you can support CLIC Sargent when you sell an item on eBay: when you donate a percentage to CLIC Sargent you can receive the same percentage reduction in your eBay seller and end of auction fees. You can also boost your sales by attaching the charity ribbon against your items. Especially for You funds Especially For You funds have been created for people who wish to make their support for CLIC Sargent even more personal. Parents, friends or families can set up an Especially For You fund in their child’s, friend’s or relation’s name, eg Ben Smith’s Especially For You fund, and all their fundraising and that of their family and friends can be attributed to this fund. You can set one up for anyone you like, for whatever reason you like. Here’s a few ideas… If your child has been supported by CLIC Sargent In memory of someone who has died In honour of someone who is special to you For a special occasion like a wedding, birthday, anniversary or christening. It’s quick and easy to set one up over the telephone or online. Each Especially For You fund has a unique code which helps us to allocate all money you raise to the correct fund. Once this code is set up, you are sent a welcome letter and pack which includes fundraising ideas and support materials. You can also create your own dedicated Especially For You fund website, with photos, personal messages and a donation page. Family and friends can then visit the website, donate to the fund and leave a message. If friends choose to take part in an event to support the fund, they can set up their own fundraising page from this website. There, you can see how much has been donated and the events people are taking part in to support your Especially For You fund. To find out more, please call 0845 121 2491, email funds@clicsargent.org.uk or visit www.clicsargent.org.uk/especiallyforyou “Our daughter, Alyssa, was diagnosed with cancer when she was three-years-old, not long before her fourth birthday. We set up a fund so that family and friends could raise money for CLIC Sargent in her name. Our friends and family have been fantastic and have all done something to help grow her fund; from our friend doing her first parachute jump, to another celebrating his 50th birthday by asking for donations instead of presents. All this in Alyssa’s name.” Alison, Especially for You fund holder www.clicsargent.org.uk 5 In your local community Here are some suggestions for fundraising activities in your local area Supermarket collection: ask your local manager for permission to do a collection or bag pack at your local supermarket. The best day is usually a Saturday, but they do get booked up early, so plan it in advance and get some friends to help you. To attract more attention, you could put up a table with information and photos about CLIC Sargent – or why not wear fancy dress? You could raise £500 to £1000. At your sports centre or gym: ask the manager if you could do a collection on an agreed day. If you’re looking for sponsors for a challenge or competitors to take part in an event, ask if you can leave a poster or sponsorship form on the notice board so other members can sign up, contact you for more details or sponsor you. Your local Rotary Club or Round Table: get in touch with your local group and see whether they can support you in any way. They often have lots of local contacts. You could offer to do a talk about CLIC Sargent and your event or challenge in exchange for a donation. Pubs and clubs: why not ask your local pub or social club if you could hold a pub quiz – it needn’t be that serious! You can find books of quiz questions at most book shops, or browse the web for some tricky questions. You can charge around £5 entry per team or £1 per person. Pub crawls are also a great way to raise funds – especially if everyone wears fancy dress. Please make sure you get permission to collect from each pub. Top tips Raffle Whatever kind of event you’re planning, you can increase your fundraising total by including a raffle. Ask friends or local shops if they could contribute prizes such as wine or chocolates, or even unwanted presents. It’s a great way to raise extra money without much extra effort! Get in touch with local companies Don’t write speculative letters to companies and organisations with which you have no connection. For the best response, approach local companies you know personally or where your friends or family work, and ask them who you should contact. If they can’t provide a donation or sponsorship, ask whether they could offer a free prize for your event or raffle. 6 Your Guide to Fundraising In your work place “CLIC Sargent has been Wesleyan’s chosen charity since the beginning of 2011 and we are delighted to be able help raise funds and awareness for this excellent charity. CLIC Sargent has also proven to be a popular choice among our staff, with a huge increase in monthly payroll giving. Staff have also raised thousands of pounds from a variety of events including a sponsored walk up Mount Snowdon and even an abseil down our head office building. The team at CLIC Sargent have been very helpful in enabling us to build a mutually rewarding partnership.” Clive, Chairman of the Wesleyan Charity Committee Ask your company if it supports charities either through one-off events or as part of a charity of the year relationship. Nominate CLIC Sargent if they do. Match funding Sponsorship Ask your manager whether your company operates a match giving scheme, where they’ll match the amount you raise, pound for pound. If they don’t, this could be a great time to start! Ask all your colleagues to sponsor you, place sponsorship forms on communal notice boards, and use your internal email system or intranet to keep everyone updated on your progress. Fundraising ideas Organise a casual clothes day: check with your company first whether everyone can come in casual wear for a day in exchange for a small donation. Those who don’t take part pay a £2 penalty. Ask people to sponsor you (or a colleague) to have your head shaved or wear a wig to work as part of our Big Buzz campaign: this is a great way to raise funds for CLIC Sargent because it shows what many children and young people with cancer have to go through when they lose their hair during treatment Make the most of any inter-departmental rivalry by organising a football, rounders or softball match: players pay for the privilege of showing off their sporting skills in front of their colleagues. You could also hold a collection or sell tickets to watch the game! Ask all your colleagues to bring in a photo of themselves as a baby: run a ‘guess the baby’ competition and charge £2 to enter Place collection boxes in your reception or canteen: these are available from CLIC Sargent. Remember to put them away safely each night. If you’re taking part in a sponsored running, walking or cycling event: hold a competition to guess your finish time or the distance you’ll achieve. Ask people to pay £2 to enter, and give a donated prize to the most accurate guess. Set up a Facebook page and ‘like’ the local CLIC Sargent page. This can help promote your fundraising. www.clicsargent.org.uk 7 How your money helps CLIC Sargent depends almost entirely on voluntary donations from kind people like you to fund our services for children and young people with cancer. £1.50 £50 could help pay for a set of colourful storybooks for a child aged under 10, putting cancer into words and illustrations that help them understand and cope with what’s happening to them could mean that a CLIC Sargent Social Worker can be there soon after diagnosis, talking to a family one-to-one. Every family is different, so we assess their individual needs and tailor our services to suit them. prepare a young person with cancer to return to school, helping them keep up with their studies and deal with the challenges of meeting friends and teachers after their experience benefits advice for several families, reducing the financial impact cancer can have £8 could help pay for a DVD to help £20 could pay for a CLIC Sargent Play Specialist to help a child prepare for and cope with treatment, by using models, toys and photos to explain what will happen. When a child is calm, treatment can be given more easily and can also be more effective. £100 could help pay for specialist £300 could pay for an average family stay of 11 days in a Home from Home – close to where their child is receiving cancer treatment £780 could help pay for a CLIC Sargent Youth Development Worker for a week, helping young people maintain a sense of normality and planning activities to build their confidence and live life to the full Last year CLIC Sargent’s fantastic fundraisers – people just like you – raised over £20 million! This is a wonderful achievement and helps CLIC Sargent provide a whole range of vital services right across the UK. Gift Aid it How Gift Aid works Gift Aid is simple and costs you nothing, yet it increases the value of your donations to CLIC Sargent. That is why we invite every eligible person who kindly supports us to sign up for Gift Aid. If you are a UK taxpayer, we can claim an extra 25p for every £1 you donate, at no extra cost to you, from the tax you have already paid on it. The same applies to your sponsors – all you have to do is let us know. Supporting CLIC Sargent using Gift Aid is easy: If you have an online page then you can just tick the Gift Aid box and ask your sponsors to do the same If you are making a personal donation you just need to tick the Gift Aid box on the form If you are being sponsored you need to make sure that each person sponsoring you enters their full name and address and ticks the Gift Aid box on your sponsor form and that you return it with the money If you are raising money from a group of people, each one needs to provide their name and address details and agree to Gift Aid – we provide donation envelopes where this information can be entered. 8 Your Guide to Fundraising It’s even easier online www.virginmoneygiving.com is a fantastic website where you can set up your own online fundraising page and sponsorship form. Virgin Money Giving is CLIC Sargent’s preferred online giving site because it’s easy to set up and it costs us less than other online giving sites too. You can email the link to your friends and family. They can donate – securely, quickly and easily – with their credit or debit cards, from anywhere in the world. This is also a great way to share what you’re doing and why you’ve chosen to do it for CLIC Sargent by regularly updating your page. Virgin Money Giving sends your donations straight to CLIC Sargent and reclaims Gift Aid automatically on our behalf. How to create your Virgin Money Giving page If you have any questions while setting up your page, just email help@virginmoneygiving.com and their friendly helpdesk staff will be happy to help you. Use these steps to help… 1. Go to www.virginmoneygiving.com/charities/clicsargent and click ‘start fundraising’ 2. Select the type of fundraising activity you’re organising or raising sponsorship for 3. Enter the details of your event or activity, or search for the existing event you’re joining 4. Set your fundraising target, and how long you want your page to be open for. Pages that have a target receive 8% larger average donations than those without! 5. If you’re new to Virgin Money Giving, enter your email address, fill in your details, and choose a password 6. Choose a web address for your fundraising page and click ‘create your page’ (this will always be your page for any more fundraising you do in future, so don’t make it too specific to your first event) 7. This is the fun bit! Make your page your own with messages to your supporters, photos and links to your social media sites. Make it personal by explaining why you’ve chosen to fundraise for CLIC Sargent. 8. Tell everyone about it! Let the world know about your page by emailing friends and family, posting on Facebook, and tweeting about it. If you’re using posters to advertise your event, add your online sponsorship page to it. Kick off your fundraising by emailing close family and friends first, as people are likely to be more generous if previous donations have been generous. “Using an online sponsorship page made it really easy for me to get sponsored for the abseil I took part in with colleagues. We raised a fantastic £1,796.10, smashing our £1,500 target!” Anna, CLIC Sargent supporter Other ways to fundraise online BT MyDonate www.btplc.com/mydonate Justgiving www.justgiving.com www.clicsargent.org.uk 9 Social networking – spread the word! Are you on Facebook, Twitter or other social networking sites? You can use these to attract people to your Virgin Money Giving page, as well as keeping everyone up to date on your fundraising. Here are some ways to use your posts to your advantage: Make sure your posts are fresh, fun and fascinating: it helps to keep people interested in your fundraising progress. If something exciting happens, put it on your page. If something goes wrong, turn it into an amusing story! Update your page regularly, so people will log on often to follow your journey. Post regular status updates: three times a week is good. After all, you’re promoting something really important: raising funds to help children and young people with cancer. Posting regular updates ensures you’re always popping up on your friends’ newsfeeds, so they can’t forget about you! If you’re worried that you’re being a bit too pushy, check with a close friend to see what they think. Maybe you could also get some of your best friends to share your page URL on their status, too. But whatever you do, don’t just post the URL on its own. Check your friends’ status updates: interact with them, it all helps to raise awareness of your fundraising project Check your privacy settings: make sure they’re not stopping you spread your message. Every picture tells a story: first, make sure your profile picture is right for a fundraising page. Then add lots more photos, even if it’s just of yourself on the phone, or your cat watching you write emails – it all helps to remind people that you’re busy fundraising. Change your pictures regularly to keep your page fresh and interesting, and be sure to tag yourself and everyone else in the photos. Your video diary: it’s really easy to make videos nowadays; you can do it on your phone or your digital camera Use an online video application and tag any of your friends who are in the video – most video apps have a tagging functionality so you can spread your video through newsfeeds If you prefer, use a dedicated video site like YouTube, which integrates well with Virgin Money Giving. If you already use YouTube, you can share the videos in your newsfeed or try the dedicated applications. Email your friends individually: let them know what’s happening, ask them for support and encourage them to start checking your fundraising page regularly. Contacting people personally is much more effective than just sending them a general email. And if you email them from your Virgin Money Giving page you can link straight back to your page, making it easier for them to donate and keep track of your progress. … And then thank them: your friends will really appreciate it if you thank them personally for their donations, sponsorship or offers of help. And if you thank people through your status, it can remind other people in the newsfeed about your fundraising efforts. Once your event is over, thank people again and let them know how you got on. Top tips Facebook: ‘like’ the local CLIC Sargent Facebook page and include it in your posts: they can help promote your event and offer extra fundraising support. Twitter: Include CLIC Sargent in tweets to your friends and family. 10 Your Guide to Fundraising Guidelines for fundraisers We want to do all we can to help your fundraising. So before you start, please check these guidelines. Is it legal? Some methods of fundraising are restricted by local or charity law. If you are not sure whether your event is included, please contact CLIC Sargent. Collections: you must have a licence or permit from your local authority if you want to hold a street collection, house-to-house collection, or any other collection in a public place. Collections in pubs, factories and offices are counted as house-to-house collections, so you also need a permit for them. Raffles and lotteries: if your raffle or draw is held within a 24-hour period, is in one single venue and is part of another event, you can use cloakroom tickets. Tickets should never be sold for more than £1 each. If your raffle lasts longer than 24 hours you will need a local lottery licence and printed tickets, as there are a number of things that must be legally printed on each ticket. Selling alcohol and other forms of entertainment at events: in general, for any charitable events to which the public is invited, a premises licence is required. For advice and help on this please contact CLIC Sargent. Food: whenever food is sold at events there should be adequate facilities to prepare and serve food safely. Food handling procedures should avoid exposing food to risk of contamination. Food handlers must also receive adequate training, instruction or supervision. For more information please contact CLIC Sargent. Correspondence and publicity material: when you’re writing to anyone about your event or producing any publicity items as part of your fundraising, please remember to include CLIC Sargent’s registered charity number. Please use these exact words: Registered charity number 1107328 and registered in Scotland (SC039857). Collecting boxes The law requires that boxes should be sealed and numbered. This is to reassure people making donations that their money will find its way to the intended charity. Boxes without seals, or with damaged seals, also look extremely unprofessional and do not reflect well on CLIC Sargent. If you need replacement seals, contact your local CLIC Sargent fundraising team. If you need to open a collecting tin, please make sure at least two people are present while the tin is opened and the money is counted and recorded using a CLIC Sargent counting form. www.clicsargent.org.uk 11 Is it safe? Health and Safety at Fundraising Events CLIC Sargent really appreciates everything you do to raise money for the charity, but we want you to do this safely. It is with this in mind that we advise you to identify any potential accidents or hazards before you decide to hold the event by completing a risk assessment. It’s a good idea to consider first aid facilities as part of the risk assessment process. These may range from having a first aid kit on hand at small events to having a person available with a formal first aid qualification or ‘partnering’ with a voluntary first aid organisation such as St. John’s Ambulance or the British Red Cross. Useful contacts: St John’s Ambulance 27 St John’s Lane London EC1M 4BU Tel: 08700 10 49 50 www.sja.org.uk British Red Cross UK Office 44 Moorfields London EC2Y 9AL Tel: 0844 871 11 11 www.redcross.org.uk The Health and Safety Executive provide some excellent free resources on health and safety, including their guide ‘Five Steps to Risk Assessment’ and a template for you to use. You can download these resources from: www.hse.gov.uk/risk/fivesteps.htm Always plan an event carefully and well in advance. Remember, your fundraising idea doesn’t have to be complicated to be successful, but it should always be fun! Make sure your venue is safe and decide whether you’ll need crowd control measures Consider carefully what security arrangements you’ll need, particularly if you’re carrying money around or if there will be large amounts of money at the event Do you have the right insurance cover? CLIC Sargent suggests you contact your own insurance broker to check that you are covered to undertake your fundraising, alternatively see below for independent insurers who can give independent insurance advice. www.hiscox.co.uk/events 0845 213 8448 www.event-assured.com 01376 330624 www.events-insurance.co.uk 0800 515 980 www.clarityeventinsurance.com 01883 734 999 If your event includes the supply of food to participants please make sure that people supplying or preparing the food are correctly qualified. CLIC Sargent strongly recommends that people undertaking fundraising events take out appropriate Personal Accident and Public Liability Insurance. CLIC Sargent cannot accept responsibility for claims, of whatever nature, that may arise from an event which is outside our control. 12 Your Guide to Fundraising Are children involved in your event? As a charity supporting children and young people, we take child safety very seriously. If children are going to take part in your fundraising event, there are some things that we would like to bring to your attention for their safety and your protection. Do not hold an event which specifically encourages children to attend without their parents If children may attend your event, you need to make sure the environment is safe for them. Think about cars, equipment, doors, toilets, facilities for lost children, etc... If you plan to hold a crèche/supervised play area for children you need to seek advice from your Local Authority Social Services Department If you have asked other adults or organisations to provide a service at your event for children, eg Punch and Judy, bouncy castle etc… please check their insurance safety certificates and ask for references and their Criminal Records Bureau check Do not take photographs of children without their parent’s permission Do not allow children to enter raffles, competitions or games where the prize is alcohol. www.clicsargent.org.uk 13 Using logos and the charity number Your local fundraising manager can provide you with artwork and printing support for most events. Our logo Our logo has been designed to be friendly and to reflect our work with children and young people. As our unique identity, it is essential that our logo is applied consistently. If you need a copy of our logo, you can request it from our website at www.clicsargent.org.uk/brand Please make sure that you give as much detail as possible when making your request so we can provide the right one – as there is a primary version (the main one), a secondary version (for use when there are space or layout restrictions) and national variations for fundraising that takes place solely in either Northern Ireland, Wales·Cymru and Scotland. Colour Our logo is available in three colours – plum, solid black and solid white. Wherever possible, use our plum logo on a white background. Where that is not possible, it can be used in solid white or black according to the background colour. If your promotion isn’t in colour, please use the black version of our logo. CLIC Sargent plum colour references: Coated stock Pantone 241 C CMYK 27 100 0 2 Uncoated stock Pantone 240 U CMYK 18 94 0 0 Clear area Logo clear area Our logo won’t stand out if it’s cramped. So we’ve set out a minimum clear space around it into which no other graphic elements, text or logos can intrude. This space is equal to the size of the flower element of the logo. Placement On all material, our logo should appear in the bottom right-hand corner. Please don’t place it over other graphic elements, as people won’t see it clearly. Minimum size Our logo should be clearly visible. But if you have to make it small, make sure the primary logo is no smaller than 18mm wide and the secondary logo is no smaller than 32mm wide. If it’s any smaller than this, the text will be too hard to read. 14 Your Guide to Fundraising On screen RGB 181 26 138 WEB #B51A8A Treat our logo as artwork, not typography Minimum logo size: primary logo Our logo is an important visual symbol of who we are and should be treated as an image; that means please do not allow text to ‘read into’ the logo. Never manipulate our logo in any way Our logo is one of the key ways people recognise us, so no part of it should ever be altered, added to or removed. This includes text, surrounding boxes, shadows, outlines and embellishments. Please don’t create sub logos to represent an event or other fundraising initiative, as this is confusing to audiences and dilutes our goal of creating a consistent image. Minimum usable size of our portrait logo is 18mm wide Minimum logo size: secondary logo Charity number The wording you should use right across the UK is: “Registered charity number 1107328 and registered in Scotland (SC039857)”. Minimum usable size of our landscape logo is 32mm wide As advised by the Charity Commission – it is a legal requirement that the charity number wording be written on all documents issued by or on behalf of a charity that are intended to persuade the reader to give money. This includes notices, advertisements, material placed on websites and products that we benefit from financially. For any other resources you might need, please contact your local fundraising manager. And finally… Good luck with your fundraising. Remember, every penny you raise will make a real difference to children and young people with cancer, and their families. Want to find out more? Call us on 0300 330 0803 www.clicsargent.org.uk 15 www.clicsargent.org.uk CLIC Sargent Registered address: Horatio House 77–85 Fulham Palace Road London W6 8JA 0300 330 0803 info@clicsargent.org.uk 12AC207 Registered charity number 1107328 and registered in Scotland (SC039857) Every day 10 children and young people in the UK hear the shocking news they have cancer. CLIC Sargent is the only charity that offers them all round care and support. www.clicsargent.org.uk 0300 330 0803 12SM207b Registered charity number 1107328 and registered in Scotland (SC039857)