2012 media kit - Men`s Fitness

2012 MEDIA KIT
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Men’s Fitness offers everything for every man. MF experts provide the
necessary fitness and nutrition advice to achieve peak performance.
Our guys also look to MF for the best lifestyle content – touching on
everything from grooming and gear to sports and cars – to help better
their life outside the gym.
More than a magazine, Men’s Fitness is a platform to help men perform
at a higher level through improving fitness.
MEN’S FITNESS MAGAZINE DEMOGRAPHICS
FREQUENCY
AUDIENCE (000)
% COMPOSITION
INDEX
TOTAL ADULTS
7,725
100
MEN
6,785
88
182
940
12
24
10X PER YEAR
WOMEN
RATE BASE
MEDIAN AGE
36.5
550,000
AGE 18-24
1,656
21
168
AGE 18-34
3,562
46
150
TOTAL AUDIENCE
AGE 18-49
6,158
79
137
7,725,000
AGE 25-34
1,906
25
138
AGE 25-44
3,611
47
131
36.5
ATTENDED ANY COLLEGE
4,853
63
114
EMPLOYED
5,853
76
127
MEDIAN HHI
PROFESSIONAL/ MANAGERIAL
1,768
23
101
MEDIAN AGE
$71,627
MEDIAN HHI
$71,627
HHI $100,000+
2,616
34
136
HHI $75,000+
3,666
47
124
HHI $60,000+
4,541
59
119
LIVE IN A/B COUNTY
5,896
76
106
SINGLE
3,592
46
173
BLACK/AFRICAN AMERICAN
1,735
22
193
SPANISH/HISPANIC ORIGIN
1,362
17
123
SOURCE: MRI FALL 2011, BASE: TOTAL ADULTS
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2011 PSYCHOGRAPHIC PROFILE
MF GUYS
INDEX
RANK
TECH-SAVVY
I AM AMONG THE FIRST OF MY FRIENDS TO
TRY NEW TECHNOLOGY PRODUCTS.
245
1
TRENDSETTERS
I AM ALWAYS ONE OF THE FIRST OF MY
FRIENDS TO TRY NEW PRODUCTS.
230
1
LEADERS
ACHIEVING A HIGHER SOCIAL STATUS IS
EXTREMELY IMPORTANT.
239
1
THRILL SEEKERS
I AM ALWAYS LOOKING FOR A NEW THRILL. 220
2
BIG SPENDERS
I’D PAY EXTRA FOR A PRODUCT CONSISTENT
WITH MY IMAGE. 212
1
203
1
214
1
OPEN MINDED
BEING CREATIVE AND IMAGINATIVE IS
EXTREMELY IMPORTANT.
184
1
BRAND CONSCIOUS
BRAND NAME IS THE BEST INDICATION
OF QUALITY. 193
1
EARLY ADOPTERS
PEOPLE OFTEN COME TO ME FOR ADVICE BEFORE A PURCHASE.
STYLISH
LOOKING GOOD IS EXTREMELY IMPORTANT
TO ME.
SOURCE: MRI FALL 2011, BASE: ADULTS, TARGET APPENDING MEN.
COMPETITIVE SET INCLUDES: MEN’S HEALTH, MEN’S JOURNAL, OUTSIDE, RUNNER’S WORLD
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2012 RATES
Rate Base: 550,000
PRODUCTION SPECS
4/COLOR
Magazine Trim Size: 8.25” w x 10.875” h. Live areas are not intended to bleed
and must be .25” from trim.
FULL PAGE
$73,225
2/3 PAGE
$56,410 1/2 PAGE
$43,960
2-PAGE SPREAD:*
1/3 PAGE
$30,230
SAFETY
TRIM
BLEED
16” X 10.375”
16.5” X 10.875”
17” X 11.125”
7.625” X 10.375”
8.25” X10.875”
8.5” X 11.125”
16” X 5.125”
16.5” X 5.437”
17” X 5.687”
7.625” X 5.125”
8.25” X 5.437”
8.5” X 5.687”
1/2 PAGE VERTICAL:
3.625” X 10.375”
4” X 10.875”
4.25” X 11.125”
2.25” X 10.375”
2.75” X 10.875”
3” X 11.125”
FULL PAGE:
1/2 PAGE SPREAD:*
B&W
1/2 PAGE HORIZONTAL:
FULL PAGE
$58,800
2/3 PAGE
$45,285
1/2 PAGE
$35,290
1/3 PAGE VERTICAL:
1/3 PAGE
$24,255
* .375 TOTAL GUTTER SAFETY ON SPREADS
PLEASE SHIP ALL MATERIALS TO:
COVERS
COVER 2
$84,320 COVER 3
$80,550
COVER 4
$91,610
Kevin Fagan, Production Manager
Men’s Fitness Production Department
4 New York Plaza, 2nd Floor
New York, NY 10004
P: (212) 743-6635 F: (212) 743-6610
Email: kfagan@amilink.com
Please note: Hi Resolution PDF only
ADVERTISERS MAY UPLOAD ADS
THROUGH THE AMI AD PORTAL AT:
https://americanmediainc.sendmyad.com
Please sign up to create your account and
make sure to check Frequently Asked
Questions and view Video Tutorials.
With all other questions please contact:
Robert Fenikowski
Director of Digital Systems
4 NY Plaza New York, NY 10004
office: 212-545-4875
rfenikowski@amilink.com
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2012
ISSUE
AD CLOSE
MAT. CLOSE
ON SALE
MARCH
FITTEST AND FATTEST CITIES
12/7/11
12/15/11
1/30/12
APRIL
THE RUNNING ISSUE
1/4/12
1/12/12
2/27/12
MAY
THE AUTO ISSUE
2/1/12
2/9/12
3/26/12
JUNE
ABS FOR SUMMER / THE SEX ISSUE
3/7/12
3/15/12
4/30/12
JULY/AUG
25TH ANNIVERSARY ISSUE / MF FITTEST OLYMPIANS
4/11/12
4/19/12
6/4/12
SEPTEMBER
BACK TO SCHOOL / FIT LIFE ON CAMPUS
6/13/12
6/21/12
8/6/12
OCTOBER
FOOTBALL SPECIAL
7/18/12
7/26/12
9/10/12
NOVEMBER
FASHION ISSUE
8/22/12
8/30/12
10/15/12
DECEMBER
HOLIDAY GIFT GUIDE / NUTRITION GUIDE
9/26/12
10/4/12
11/19/12
JANUARY ’13
NEW YEAR GUIDE/NEW YEAR’S RESOLUTIONS
10/24/12
11/1/12
12/17/12
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MF.com is the ultimate online destination to help men
achieve peak performance. We deliver fresh content, updated
daily, covering everything from interactive training to useful
nutritional information to fun and relevant lifestyle content.
Through various, cutting edge sponsorship opportunities on
Mensfitness.com, your brand can reach a young, active and
affluent audience.
MF.COM TRAFFIC
AVG. MONTHLY PAGEVIEWS:
AUDIENCE PROFILE
3,574,730
AVG. MONTHLY UNIQUE VISITORS:
712,955
NEWSLETTER SUBSCRIBERS:
30,000
E-BLAST RECIPIENTS:
20,000
MEN:
71.0%
AGE 18-24:
27.5%
AGE 25-34:
37.6%
AGE 35-44:
13.8%
AGE 45-54:
HHI $75K+:
15.4%
33.6%
HAVE CHILDREN:
MARRIED:
SPONSORSHIP
OFFERINGS
42.8%
38.9%
ATTENDED COLLEGE : 41.8%
HOMEPAGE ROADBLOCKS
CATEGORY TARGETING
CUSTOM CONTENT
E-BLAST/NEWSLETTER
CONTESTS/SWEEPSTAKES
SPECIALIZED GALLERIES
BLOGS
INTERSTITIALS AND PRE-ROLL
SOCIAL MEDIA ACTIVATION
SOCIAL MEDIA
65,000+
50,000+
MOBILE
EMERGING SOCIAL PLATFORMS
AND PARTNERSHIPS:
TABLET SUBSCRIPTIONS: 20,000+
WAP SITE IMPRESSIONS: 250,000+
SOURCE: GOOGLE ANALYTICS JAN-MAR 2012
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DIMENSIONS
Leaderboard
728x90 $13.00
Newsletter Quantity: 30,000
Medium Rectangle
300x250 $13.00
E-Blast Quantity: 20,000
Interstitial
500x400
$30.00
Frequency: Weekly
Takeover
Various
$20.00
Video Pre-Roll
0:15 to 0:30 $25.00
Wallpaper 1600x1200
Pop Ups
Various CPM
NEWSLETTER/E-BLAST
UNIT
UNIT DIMENSIONS CPM
Co-branded E-Blast 800x1000 $100.00
$15.00
Newsletter Leaderboard
728x90 $25.00
$15.00
Newsletter Posterboard
300x250 $25.00
GENERAL INFORMATION
CPMs based on ROS placements. Exclusive, targeted and homepage placements are available at an additional cost.
Advertiser to pay all third party serving fees for rich media.
40k maximum file size.
All interstitials and floaters must have a close button.
All creative due 5 days prior to campaign launch date.
ADVERTISING SPECIFICATIONS
FILES HAVE A MAXIMUM FILE SIZE OF 40K
GUIDELINES
All creative is due 5 business days prior to launch date
MensFitness.com accepts Standard Banner, Flash®, iFrame, iLayer, HTML/
DHTML, java, 3rd Party Redirect, Popup/Popunder and Text Link ad formats
Third party ad tags are accepted. Please send internal redirects/redirects and
iframe/javascript
No looping restrictions
All ads should be coded so that click-throughs launch a new browser window
using target=”_blank”
Subject to IAB Terms & Conditions: http://bit.ly/rMlsFs
FLASH GUIDELINES FOR DISPLAY
A default GIF/JPEG is required
All ads should be coded so that click-throughs launch a new browser window
using target=”_blank”
Flash ads need to have a clicktag encoded rather than a hard-coded click-thru
command. The following code needs to be added manually to the .swf file:
On (release) {
getURL(clickTAG,”_blank);
}
For more information, consult Macromedia: http://adobe.ly/iJN5mK
RICH MEDIA GUIDELINES
Flash 8 is preferred
EXPANDABLES GUIDELINES
728x90 – expands down to 728x390
300x250 – expands left to 460x250
INTERSTITIAL GUIDELINES
500x400, We will convert video, 15 Second Max
WALLPAPER GUIDELINES
1600x1200
layered .psd or .jpg / .gif
Suggested image width is 120px for left and right gutters of wallpaper
VIDEO GUIDELINES
Dimensions – 480x360 (4:3 Full Screen)
Video length (30 seconds)
Flash version – Flash 8
Frame rate – same as source or ½ of source (15 – 30 fps)
Key frame – every 30-60 frames (2 seconds)
Video Data Rate – 600kbps
Audio Data Rate – 48kbps
Total Data Rate – 648kbps
It is recommended to crop to TV-Safe Area and de-interlace. Video should not
include a leader.
Clickable, please supply a click-thru URL
EMAIL SPECS FOR ADVERTISER PROVIDED EMAIL CREATIVE
All email creative due 8 business days prior to email deployment date.
All images must be hosted by client. All image calls must be absolute
All creative must be accompanied by a seed/proof list. (If client cannot host
images, AMI can host for a fee)
HTML FORMAT GUIDELINES
Deliverables - we will need from you:
Subject line
HTML file
Formatted no larger than 800w x 1000h pixels, total page weight not to exceed
100k
Images must be hosted by client. All image calls should be absolute URLs
Maximum of 4 unique links
Text version of email (see below for specs)
A list of all email addresses that need to receive the email proof and deployed/
final email
CODING RESTRICTIONS:
CSS (cascading style sheets), Image maps, Javascript, and flash/rich media are
not permitted in HTML emails.
No formatting should be included in the header of the HTML
RECOMMENDATIONS:
We do not recommend use of Microsoft FrontPage or Microsoft Word for the
creation of HTML emails: doing so results in the creation of extraneous code
that doesn’t render properly in email client software.
TEXT FORMAT GUIDELINES
Deliverables - we will need from you:
Subject line
Text version of email
URLs must be on their own line, preceded by http://
Copy limited to 750 characters, including spaces.
Maximum of 2 unique links.
list of all email addresses that need to receive the email proof and deployed/
final email
CODING RESTRICTIONS:
All text files should be delivered in plain text (.txt) format.
Hyperlinks / ‘a href’s’ not permitted.
RECOMMENDATIONS
We recommend creating the text version in Notepad (on Windows’ based
machines), SimpleText (on Mac OS9), or TextEdit (on Mac OS10+).
CONTACT CRAIG PAVIA, DIGITAL SALES DIRECTOR, AT CPAVIA@AMILINK.COM
FOR MORE INFORMATION.
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SIGNATURE PROGRAMS:
• Fit Man on Campus – Search for America’s Fittest Student
• MF 25 – the 25 Fittest Guys
• Fitness at your Fingertips – workouts delivered from the
magazine to your mobile phone
• Annual Transformation Challenges
CUSTOM DIGITAL ENHANCEMENTS:
• Single-sponsored DigiMags
• QR Codes
• Customize mobile destinations
• Social media integration
SAMPLING OPTIONS: PUT YOUR PRODUCTS IN THE
HANDS OF YOUNG, ACTIVE MEN:
• Regional/National gyms and fitness centers
• In-store (drug stores, supermarkets, retail outlets)
• Colleges (athletic centers, stadiums , rec centers)
• Health and Fitness Expos
• Events – Urban Assault Ride
IN-BOOK OPPORTUNITIES:
• Scoreboard: Men’s Fitness events and promotions page.
• Dads and Grads and Holiday Gift Guides
• Custom advertorials
• Custom special sections (Fall Fashion, Supplement Guide)
EVENTS: THE PAGES OF MEN’S FITNESS ARE
BROUGHT TO LIFE!
• Ultimate Athlete
• Mountain Man
RESEARCH
• Custom reader surveys
• Online polls