Potable Aqua to Introduce Smallest, Easiest and Most Cost Effective

Media Contact
Brian Meehan
(262) 789-7630, ext. 133
brianm@celticinc.com
FOR IMMEDIATE RELEASE
Potable Aqua to Introduce Smallest, Easiest and Most Cost Effective Water
Purification Device at Outdoor Retailer Winter Market
World Leader in Outdoor Health and Safety Products Offers First Look at the Potable Aqua®
PURE™ Electrolytic Water Purifier – the Most Advanced Purification Device Available
JACKSON, Wis. – January 8, 2014 – Potable Aqua®, the world leader in personal water
purification tablets, is showcasing its newest item for 2014, Potable Aqua® PURE™ Electrolytic
Water Purifier – the most technologically-versatile purification device available – at Outdoor
Retailer Winter Market taking place January 22-25, 2014 in Salt Lake City.
The Potable Aqua PURE, available to the public on May 15th 2014, is the world’s smallest,
easiest, and most cost-effective water purifier. With patented technology that utilizes only a small
amount of brine solution (salt and water), PURE™ creates a powerful mixed oxidant disinfectant
solution– capable of purifying even the dirtiest water, anywhere on the planet.
“Having access to safe drinking water is crucial,” said Andrew Wundrock, Senior VP of Sales
and Marketing for Wisconsin Pharmacal, the manufacturer of Potable Aqua PURE. “From
outdoor enthusiasts and international travelers to emergency organizations and others seeking a
highly effective way to make questionable water suitable for drinking, the PURE device offers
sustainable, long-lasting protection with its PURE Advantage system.”
The PURE™ device will retail for $99.99. In addition to being a completely sustainable device
requiring no replacement parts throughout its lifetime, the PURE Advantages include:
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Scalable Treatment: Treats quantities from 1 Liter to 20 Liters of water.
No Replacement Batteries: USB rechargeable from a computer or outlet - purifies 150+
Liters per charge.
Solar Powered Backup: Built-in solar panel for failsafe, back-up charging.
Ready to Use: No need to pre-filter water.
Lasting Protection: Prevents biogrowth in water bottles or containers during storage or
long-term use.
-MORE-
ADD ONE: Potable Aqua PURE Electrolytic Water Purifier
The company’s entire product line, which includes Potable Aqua Drinking Water Germicidal
Tablets, Potable Aqua Chlorine Dioxide Water Purification Tablets, and Potable Aqua PURE™,
will be on display at both Liberty Mountain (Booth #9027) and Adventure 16 (Booth #19027).
Buyers and media are invited to stop by and demo the products firsthand, and take part in events
such as Chat ‘N Cheese with Potable Aqua sponsored athlete and Polar Explorer, Eric Larsen – a
longtime user and endorser of the Potable Aqua brand.
For additional information about the Potable Aqua PURE and other Potable Aqua products, visit
www.potableaqua.com.
Wisconsin Pharmacal Company:
Wisconsin Pharmacal is a world leader in outdoor health and safety products. Wisconsin
Pharmacal’s complete brand portfolio includes Potable Aqua® water purification tablets, Potable
Aqua® PURE™, Coleman® insect repellents, Coleman® first aid kits, StingEze® insect bite relief
products, and BAITMATE® fish attractants. Additional information about Wisconsin Pharmacal
can be obtained by visiting www.pharmacalway.com or calling 1-800-558-6614.
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