Dedicated Mercedes-Benz Digital Consultant Fully Responsive

FEATURES
Dedicated Mercedes-Benz Digital Consultant
Fully Responsive Chameleon Website Platform
Google Analytics Integrated Reporting Suite
Administrative Access for Metrics, Site Editing,
Inventory Management and Other Dealer
Controllable Features
At Least Six (6) Call Tracking Numbers
Inventory Management
Automated Specials
Free Third-Party Integrations
Advanced SEO Capabilities
Google Analytics Reporting Suite
Free, Unlimited Exports
Call Tracking (Sales & Service)
Custom SEO Editing Tool
Integrated WordPress Blog
Basic Video Package
Send to Mobile
SEO Accelerator Platform
Schema Local Business
Lead Accelerated Coupon
Edmunds Vehicle Reviews
A/B Testing (Consulting Included)
Mobile Text Chat
Mobile Lead Driver
Integrated CarStory Reports
Web Presence Optimizer (WPO)
Behavioral Targeting System (BTS)
Geo-Fencing with Targeted Offers
Android Pay/Apple Wallet Coupons
BASE
EXECUTIVE
ELITE
$999
$1,899
$2,799
GLOSSARY
Dedicated Mercedes-Benz Digital Consultant
A dedicated Mercedes-Benz Digital Consultant (MDC) works with your dealership to update and manage your new website, report
analytics, and provide suggestions to improve website performance.
Fully Responsive Chameleon Website Platform
DealerOn’s Responsive Website Platform is one of the most advanced in the industry. Per Google’s guidance, DealerOn’s responsive
websites improve SEO & conversion relative to the alternative technologies, require less dealer hours to maintain and update, and are
“future proof” because they can handle any new device sizes without any technology updates or changes.
Google Analytics Integrated Reporting Suite
DealerOn’s SEM services traffic and lead tracking integrates with Google Analytics website reporting to show dealers end-to-end SEM
performance. Dealers can track visit to lead conversions at the keyword or visitor level if desired.
Dealer and Shift Digital User Administrative Access for Metrics, Site Editing, Inventory Management and
Other Dealer Controllable Features
Manage and update multiple content areas on your DealerOn site.
At Least Six (6) Call Tracking Numbers
Call tracking lets your dealership measure 100% of your digital marketing results by allowing you to track the Source, Campaign,
Marketing Media of any and every inbound phone call coming from your dealership’s website.
Inventory Management
DealerOn’s inventory management system lets you pull, edit, and deliver inventory from any DMS to your website and thirdparty sites. Dealers can add pricing, pictures, and custom comments for every vehicle in inventory. There is also the ability to
make modifications to specific pieces of inventory before being published to the website, and create bulk pricing rules for easier
management.
Automated Specials
DealerOn’s specials engine lets dealers set up their own rules-based algorithms to automatically display specials highlighting specific
vehicles, models, or classes of vehicles. The specials engine is intuitive and easy to use, so dealer personnel are more likely to use the
system and maintain engaging, attractive, up-to-date specials.
Free Third-Party Integrations
DealerOn’s website platform readily integrates with every lead capturing product available to all segments across the industry.
Whether it is Chat, Service Scheduler, Credit App, or a Trade Application tool, we can support it.
Advanced SEO Capabilities
DealerOn’s website platform provides the SEO management tools that digital agencies and in-house SEO specialists crave. Dealers
can easily customize SEO across all major platform pages, leveraging a library of replacement codes so that a few quick SEO edits can
update all vehicle details pages with optimized content based on whatever keyword patterns the dealer or their agency selects.
Google Analytics Reporting Suite
Receive Enterprise reporting that ties out to Google Analytics data, and provides ad hoc reporting capabilities as well as Demographic
Reporting capabilities. This offering gives dealers the tools to measure website performance by form factor, demographic data, or
interests.
Free, Unlimited Exports
DealerOn can provide free inventory exports of all relevant inventory data to 100s of third-party websites that host dealer inventory.
This file can include the following fields: VIN/Stock ID, Vehicle Make/Model/Trim/Body Style/Transmission, Exterior/Interior
coloring, MSRP/Invoice/Dealer Price, Dealer comments.
Call Tracking (Sales & Service)
In the age of mobile, almost half of your dealership’s website traffic is from a mobile device. DealerOn’s call tracking lets you measure
the complete impact of all your Marketing Media, Campaigns (down to the creative level) or even the Keyword level for Paid Search
traffic.
Custom SEO Editing Tool
Easily customize SEO across all major platform pages, leveraging a library of replacement codes, so that a few quick SEO edits can
update all vehicle details pages with optimized content based on whatever keyword patterns the dealer or their agency selects. Integrated WordPress Blog
Dynamic, fresh content is an increasingly important part of Google’s algorithm for ranking content. DealerOn provides dealers with
a fully integrated WordPress blog that integrates as a folder within the primary URL of the domain, for maximum SEO value. Dealers
may then write their own search optimized content to leverage the powerful platform that we provide out of the box. For an additional
monthly charge, DealerOn can write search-optimized content on a dealer’s behalf as well.
Next page
GLOSSARY
Basic Video Package
DealerOn’s video package provides used VIN specific walk–arounds for dealership inventory.
Send to Mobile
Gives website visitors the option to send vehicle information directly to their mobile device.
SEO Accelerator Platform
DealerOn’s SEO Accelerator Platform provides customized SEO adhering to Google’s best practices for: Title tags, Meta tags, Onpage readable content, Semantic markup, Structured data, Google-optimized XML sitemaps, Bing optimized XML sitemaps. For each
Vehicle Details Page on the platform, DealerOn’s SEO Accelerator provides Semantic Markup/Structured data, based on the taxonomy
of Schema.org for Auto Dealers, Offers, Ratings, etc. so that the corresponding Rich Snippets (EG—the star ratings seen below) can
appear in Google’s Search Results Page.
Schema Local Business (SLB)
DealerOn’s SLB is up-to-date with all of the latest integrations and audited monthly, and in some cases weekly, to ensure the latest
schema rules are followed. While many other providers have integrated structured data into their platform most are done incorrectly
or done in such a way that Google is going to start recognizing as structured data spam. Dealers may write their own search optimized
content to leverage the powerful platform that we provide out of the box. For an additional monthly charge, DealerOn can write
search-optimized content on a dealer’s behalf as well.
Lead Accelerated Coupon
A Entrance/Exit Coupon presented to website visitors that avoids Popup Blockers. Benefits: Delivers huge increase in highly-qualified
vehicle leads, real-time updates for any special dealer offers, and website integrated lead reporting.
Edmunds Vehicle Reviews
DealerOn, through our partnership with Edmunds, uses “structured data” to mark up the Vehicle Details page so that the review star
ratings actually appear in Google’s Search results. This has a two-fold benefit for dealers with this integration: 1. Greater visibility in
Google’s search results – we have seen these pages appear more frequently and higher up in Google’s result set in tests where we’ve
implemented the integration, 2. Higher click-through rates for the page that appear in Google’s results.
A/B Testing (Consulting Included)
With DealerOn’s Elite website package, customers gain access to our A/B testing platform and Optimization Client Services team.
Dealers are able to conduct A/B tests of particular changes and appropriately measure/value the results of their testing plan with
our Optimization team. They may also opt in to DealerOn platform A/B tests where their site or sites participate in Platform-wide A/B
tests & optimizations when multiple dealers request similar tests. This process provides a much faster result with a higher statistically
significant confidence level.
Mobile Text Chat
DealerOn’s integration of Edmunds Car Code technology delivers: incremental leads from low funnel shoppers on your dealerships
mobile website, better consumer engagement by using the shoppers chosen medium, mobile leads have been shown close at 3x the
rate of desk top leads, and dealership sales staff texting with customers that is not being monitored in the CRM.
Mobile Lead Driver
DealerOn’s mobile coupon ensures that your website can provide a proven lead conversion tool--a cash back incentive for a vehicle
purchase--for any consumer, regardless of device. Mobile users are closer to the point of purchase, and those same consumers are
more likely to be influenced by a monetary incentive. Mobile lead driver ensures that dealers maximize their vehicle sales to these
consumers.
Integrated CarStory Reports
DealerOn has built an integration with CarStory so that we can provide CarStory market reports to demonstrate the value and bolster
a consumer’s confidence that a dealer’s used vehicle pricing is very competitive and compelling based on the geographic marketplace.
CarStory Inline Market Reports are designed to provide the vehicle’s whole story—embedded seamlessly in your VDPs—to ensure that
consumers don’t click off to third-party websites.
Web Presence Optimizer (WPO)
This platform provides SEO tracking, reporting, and analytics that tie Keyword Ranking to Traffic and Leads (via our integration with
Google Analytics API).
Behavioral Targeting System (BTS)
DealerOn’s Behavioral Targeting System (BTS) is a state-of-the-art lead generation enhancement system designed to increase the
number of leads and service appointments by delivering contextually relevant offers to consumers as they leave a dealer’s website.
Next page
GLOSSARY
Geo-Fencing with Targeted Offers
DealerOn’s platform gives our dealers the ability to conquest consumers by pushing targeted offers to website visitors, based on
their actual location. Dealers can create any number and variety of offers that will fire only to visitors located within the determined
parameters (LAT/LON, plus a radius (500 feet, one mile, etc.) targeting that offer).
Android Pay/Apple Wallet Coupons
DealerOn has recently rolled out a new integration with Android Pay and Apple Wallet that lets our dealers’ customers add Service
Coupons and Offers directly to Android Pay or Apple Wallet on their Android or Apple phone. After a consumer adds the coupon
to their device, the dealer may update the offers, provide new images, or even update an expiration to the coupon directly on the
customers phone, without them ever returning to the dealer’s website.
A LA CARTE ITEM(S)
Additional Inventory Feed
Additional inventory feed to accommodate group inventory.
COST
$40 monthly
Advanced Pricing Matrix
Quickly completes inventory pricing, by setting flexible pricing rules for both new and used
inventory.
$379 monthly
Android Pay/Apple Wallet Coupons
Allows customers to add Service Coupons and offers directly to Android Pay or Apple Wallet.
$239 monthly
Beacons w/ Text Dupe Suppression
Sends a targeted message when customers come within range of your dealership.
$569 monthly
Behavioral Targeting System
Delivers relevant offers to customers as they are about to leave a dealer’s website.
$559 monthly
Custom Homepage Slide Designs
Up to 5 custom homepage slider ads per month, optimized for desktop, tablet, and mobile.
$969 monthly
Elite SEO 2.0 Package
Local optimization in four areas: On site signals, off site signals, social media, reputation
management.
$3,400 monthly
Geo-Fencing w/ Targeted Offers
Provides offers based on specific location. For example, can be pushed to a customer who is
currently at a competitor’s showroom.
$239 monthly
Incentive Pro
Providers customers with the best rebates and APR available to them, specific to VIN.
$379 monthly
Lead Accelerator Coupon
Entrance and exit coupons that avoid pop-up blockers; increase in leads.
$479 monthly
Managed Blog Service
Fully integrated WordPress blog on the dealership website to build SEO value.
$669 monthly
Managed Chat
Unlimited Managed chat regardless of number of website traffic leads.
$1,329 monthly
One-Time Custom Page Design
Professionally designed responsive custom page, optimized for desktop, tablet, and mobile.
$479 one-time
Payment Driver
Markets your vehicles with finance and lease payments, using updated manufacturer incentives
and rebates.
$669 monthly
Premium Call Tracking
Unlimited minutes with two lines, Integrates directly with Google Analytics.
$569 monthly
Service Plus+ Content Package
Fixed-operations focused website content module.
$1,049 monthly
Social/Reputation Management
Ensures that your social presence and online reputation remains positive: daily/custom posts,
monitoring of reviews, replies to all comments/questions.
$1,099 monthly
Spanish Websites
In-language platform provides optimal customer experience to Spanish speaking customers.
$1,799 monthly
Spin Car
Real-time, interactive, virtual walk around of your new and used inventory (using actual photos).
$569 monthly
Trade Pending
Provides trade appraisal results to customers in less than half of the time that other reports do.
$479 monthly
877-543-4200
WWW.DEALERON.COM
Award-Winning Website Platform
7-Time Website Excellence Award (Digital Dealer)
Technology Leadership Award (Dealer Marketing Magazine)
5-Time Top Rated Website Provider (Driving Sales)
AWA Pinnacle Website Award
HIGHEST
CONVERSION
250%
average lead increase
RESPONSIVE
DESIGN
2x
faster home page
loading speed
vs competitors
AWARD-WINNING
CUSTOMER SUPPORT
EXCLUSIVE
MERCEDES-BENZ
PACKAGES
(Come see us for details)

GOOGLE ENDORSED:
Better for SEO

More Leads &
More Sales

Lower Bounce Rate &
Higher Conversion

Optimized for
Mobile
• 5-Time Driving Sales Top-Rated Website Provider
• Google Analytics Certified Team
• Retail Automotive Experience
BASE
EXECUTIVE
ELITE
$999
$1,899
$2,799
877-543-4200
WWW.DEALERON.COM
Digital Advertising
SEARCH ENGINE
MARKETING
SEARCH RESULTS
Search
YOUR DEALER SHIP
BUY
Focused on Conversion Optimization:
Continuous testing of ad copy, model
landing pages, and keyword / bid
strategies allow for high conversion
rates and low cost-per-opportunity.
Dynamic Inventory Ads: Tailor your
advertising strategy and ad spend to
vehicles on your lot.
RETARGETING
AD
EXCLUSIVE
MERCEDES-BENZ
PACKAGES
(Come see us for details)
Boutique Customer Service: Our
account managers focus on a limited set
of accounts. This allows them to provide
tailored, white-glove service to you all
the time.
Dynamic Retargeting: Show any
website visitor an ad for your dealership
and inventory across Google’s ENTIRE
display network.
Remarketing Lists for Search Ads:
Specifically target and market to past
visitors who are searching on Google
again.
BUY
DISPLAY
ADVERTISING
Data-Driven Strategy: We analyze your
market and brand monthly to ensure
that we spend your money on qualified
regions and prospects.
Mobile Retargeting Ads: Shown by
Google to increase conversion by 15%.
• Connect with consumers WHILE THEY ARE RESEARCHING.
• Engage new customers BEFORE they search.
• Target by demographics, interests, and content.
BASE
CORE
ELITE
$3,000
$6,000
$10,000
A-LA-CARTE UPGRADES
Behavioral Targeting System
$559/mo
Our Behavioral Targeting System (BTS) is a state of the art lead generation
enhancement system designed to increase a dealer’s website leads and service
RO’s by delivering contextually relevant offers to consumers as they leave a
dealer’s website. As an example, consider a consumer visiting a Mercedes-Benz
dealership website, perusing their service department hours’ pages, looking at
their Service Reps experience, and then deciding to leave the dealership
website. BTS uses a patent-pending technology to detect the consumer’s mouse
moving to abandon the website, and dynamically serves up a 10% off Service
offer (or whatever service offer the dealer wanted to leverage).
The BTS lead generation system provides dealers with a tool to deliver targeted
offers to consumers browsing the new vehicle or used vehicle inventory, the
service department, or other major parts of the site of the dealer’s choosing.
The offers can be A/B tested in real-time, so that dealers can improve the
performance of the system over time. BTS typically increases a dealer’s website
lead performance by 25%-30%.
Elite SEO
$3,400/mo
In addition to the powerful out of the box search engine optimization DealerOn
customers receive as a part of our website platform, they may now add the Elite
SEO Package to their efforts.
Each participating dealership will receive local optimization in 4 areas: 1) On site
signals, 2) Off site signals, 3) Social media, and 4) Reputation management.
On site signals -- DealerOn conducts a content audit, then creates specific,
targeted content for any products or services where content is needed for
maximum local exposure. Content will also be optimized and tweaked on an
ongoing basis to ensure maximum performance in local searches. Dealers will
also receive one custom blog post per week.
Off-site signals -- DealerOn builds relevant links to the dealer’s website, but
with an additional focus on local links. A full citation audit is included, and all
incorrect or incomplete
For questions, please contact the Mercedes-Benz Support Team at info@mbdealerdigital.com7
Citations (mentions of Name, Address, and Phone number on other sites) are
cleaned up. Our team continues to build a robust link and citation profile from
month to month.
Social media management -- is also included in our Elite SEO service. Dealers
receive daily posts on Facebook, Twitter, and Google Plus, with a focus on
increasing local engagement with followers. Incoming comments or inquiries
are answered by our team, and we also consult with the dealership’s social
team to help maximize the effectiveness of all social efforts.
Reputation management -- is also included in the package. Our team consults
with each dealer to build out an effective strategy for increasing positive online
reviews, and review sites are monitored on a daily basis. DealerOn’s team helps
create appropriate responses to minimize damage from any negative reviews.
Dealers are kept up to date with the progress of our Elite SEO service with
monthly report PDFs that clearly show important metrics for success. Dealers
also have unlimited access to DealerOn’s SEO team, and are able to call at any
time during normal business hours.
Beacons w/ Yext Dupe Suppression
$569/mo
Take your marketing to the next level with beacons! When a consumer comes
within range of your dealership, you can pop a message with an offer onto their
phone or smartwatch. Even better, that person is now “tagged” and can be
uploaded into a Custom Audience in Facebook, which allows you to run
retargeting ads at actual foot traffic in your dealership!
Duplicate listing suppression from Yext is also included, which allows us to
suppress any duplicate directory listings. (Ad spend for Facebook retargeting is
not included).
Lead Accelerator Coupon
$479/mo
DealerOn’s website-integrated vehicle coupon with:
• Popup blocker-avoiding website entrance and exit coupon
• Delivers huge increase in highly-qualified vehicle leads
• Real-time updates for any special dealer offers
• Website integrated lead reporting
For questions, please contact the Mercedes-Benz Support Team at info@mbdealerdigital.com8
Managed Responsive Blogging Service
$669/mo
DealerOn provides a fully-integrated WordPress blog as a folder within the
dealership website. The blog and its content build SEO value to the dealership
site. DealerOn’s team produces monthly content for the blog, tailored to each
dealer’s needs. The features for this offering include:
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•
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6-8 monthly blog posts, written under Dealer Representative's name
Blog Plugins that get the blog included effectively in search engines
Content written specifically for each dealership location &
brand/models
Integration with dealership authored posts
Service Plus+ Content Package
•
•
•
•
$1,049/mo
Fixed Operations-focused website content module providing a Digital
Marketing Hub for a dealer’s service department.
Dozens of Search and Conversion Optimized Service & Parts content
pages.
Google Analytics Integrated Reporting Platform Tracks: Service Call,
Google Maps Clicks, Coupon Prints, Service Appointments
Well-supported packages can deliver incremental visits, calls, coupon
prints, etc.
Custom Homepage Slider Design
$969/mo
DealerOn provides up to 5 custom homepage slider ads per month to the
dealer, optimized for desktop, tablet, and mobile for our Responsive Platform
Managed Chat
•
•
Unlimited Managed Chat regardless of Website Traffic Levels
Award-winning Chat offering
Premium Call Tracking
•
•
•
•
$1,329/mo
$569/mo
Includes unlimited minutes and two lines
Best in class platform
Integrates directly with Google Analytics
Tracks all website phone calls to the Visitor Level to best attribute ROI
For questions, please contact the Mercedes-Benz Support Team at info@mbdealerdigital.com9
Spin Car
$569/mo
Engage your customers in real-time with a completely interactive, virtual Walk
Around of your new and used inventory. Let shoppers click, spin, rotate and
zoom-in on features important to them. The vehicle specific 360° Rotation
workarounds that are video compatible and mobile friendly use real photos and
engage VDP visitors. They have clickable hotspots of the interior and exterior
increasing VDP leads by 30%.
Incentive Pro
$379/mo
Incentive Pro provides VIN specific the single best rebate and APR available to
all consumers. You have the ability to either subtract the rebate from the price
or simply disclose it, if their pricing already includes it. It also has a disclaimer
popup that allows the consumer to view all rebates available for that particular
vehicle, with the qualifications for each.
Advanced Pricing Matrix
$379/mo
Complete inventory pricing in a fraction of the time. Set pricing rules in the most
flexible manner possible, for both New and Used.
Additional Inventory Feed
$40/mo
Additional inventory feed to accommodate group inventory.
One time custom page design work
•
•
$479
Professionally designed responsive custom page
Optimized for Desktop, Tablet and Mobile
Android Pay/Apple Wallet Coupons
$239/mo
DealerOn’s integration with Android Pay and Apple Wallet lets customers add
Service Coupons and Offers directly to Android Pay or Apple Wallet on their
Android or Apple phone.
For questions, please contact the Mercedes-Benz Support Team at info@mbdealerdigital.com10
Geo-Fencing w/ Targeted Offers
$239/mo
Provides specific offers to specific GEO locations. This service gives dealers the
power to conquest consumers who are “showrooming” (checking out their
website from a competitor’s lot) by pushing targeted offers to website visitors,
based on their actual location. Dealers can create any number and variety of
offers that will fire only to visitors located within the dealer defined parameters
(LAT/LON, plus a radius (500 feet, one mile, etc.) targeting that offer.
Spanish Websites
$1,799/mo
DealerOn’s Spanish Language websites gives dealers a complete in-language
digital marketing platform to provide the optimal customer experience to this
rapidly growing and increasingly important market segment. Additionally, our
clients get the benefit of each site ranking appropriately in Google’s search
results for in-language searches (Spanish site can rank for Spanish queries and
English for English searches).
DealerOn’s platform provides English and Spanish versions of each page, in
precisely the manner that Google requests. The platform also lets consumers
click back and forth between English and Spanish Language sites, so that they
can choose which experience they prefer in their shopping/research process.
Social/Reputation Management
$1,099/mo
DealerOn’s white-glove, hands-on Social Media and Reputation Management
team work with your dealership to ensure that your social presence and online
reputation is as sterling as possible. Our dedicated team provides:
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Daily posts to Facebook and Twitter
Custom posts for each dealership
Fully Managed -- Replies to all comments/questions
Daily monitoring of all review sites
Replies to all reviews written by our team
Review platform helps get more reviews while making bad reviews less
likely
o Email sent to each customer asking for rating 1-10
o Anything 6 or below goes to online form (results emailed to
dealer)
o Anything 7 or above goes to page asking for public review
For questions, please contact the Mercedes-Benz Support Team at info@mbdealerdigital.com11
Trade Pending
$479/mo
Expect TradePending to raise the # of leads from every other Trade Appraisal
Tool provider by 2-4x. Its uses type-ahead 2 step vehicle selection. It takes
customers 8 to 12 seconds to get to a market report. Others take well over 40
seconds. This decreases the amount of abandonment and, therefore, increases
the number of leads submissions. These results are provided to the customer in
the form of several data points and distributions including (but not limited to):

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
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a price range to account for varying vehicle conditions
a graph that shows trade-in-valuations per year and mileage
dealership gross profit calculations (using NADA data)
demand index (how long it takes on average for a dealership to
move/sell a vehicle of the same type)
Payment Driver
$669/mo
Market your vehicles with finance and lease payments, using the latest and
greatest manufacturer incentives and rebates. Payment Driver directly
integrates with your existing DealerTrack portal.
For questions, please contact the Mercedes-Benz Support Team at info@mbdealerdigital.com12
DEALERON DIGITAL ADVERTISING
Google AdWords Certified Account Manager
24/7 Online Reporting
Google Analytics Integrated Traffic and Lead Tracking
Keyword Level Call Tracking
Campaigns for Brand, Region and New/Used Cars
Campaigns for Fixed Ops (Service & Parts)
Dynamic Retargeting
Retargeted Display Ads
Custom Banner Ad Creation
SEM Landing Pages
Social Advertising
Market & Sales Data Suite
BASIC
CORE
ELITE
$3,000 /MO
$6,000 /MO
$10,000 /MO
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For questions, please contact the Mercedes-Benz Support Team at info@mbdealerdigital.com2
FEATURE DESCRIPTIONS
Google AdWords Certified Account Manager – All of DealerOn’s Digital Advertising Consultants
are both Google Analytics and Adwords certified, so they can answer any questions and explain
the methodology and results from our SEM services.
24/7 Online Reporting – DealerOn’s reporting is online (although monthly automated email
reports are available), so that dealers have real-time access to their results.
Google Analytics Integrated Traffic and Lead Tracking -- DealerOn’s SEM services traffic and
lead tracking integrates with our Google Analytics website reporting to show dealers end-to-end
SEM performance. Dealers can track visit to lead conversions at the keyword or visitor level if
desired.
Keyword Level Call Tracking– DealerOn’s SEM services provides incredible transparency and
clarity to dealers, even delivering Phone Call tracking at the Keyword level.
Campaigns for Brands, Regions and New Cars – DealerOn provides Mercedes-Benz dealers with
individual SEM campaigns for their dealership brand, for each vehicle model, and for each piece
of new or used inventory if the dealer so chooses.
Campaigns for Fixed Ops & Service – DealerOn provides Mercedes-Benz dealers with fixed ops
campaigns that emphasize high volume fixed ops search terms - service, maintenance, brakes,
oil changes, batteries and any other OEM specific language that is well known to consumers.
The emphasis being on driving as many qualified service calls and appointments to a dealer.
Dynamic Retargeting – DealerOn provides dynamic retargeting for our dealers, meaning that
when a consumer views a vehicle on a dealer’s site, the dynamic retargeting campaign can
deliver an ad specific to that piece of inventory anywhere across Google’s Display network.
Retargeted Display Ads– In support of our dealers’ Retargeting campaigns, DealerOn creates
custom banners for all their retargeting ads.
Custom Banner Ad Creation – In support of our dealers’ Banner/Display campaigns, DealerOn
creates custom ad banners for all their ads.
For questions, please contact the Mercedes-Benz Support Team at info@mbdealerdigital.com3
SEM Landing Pages (Custom Model & Fixed Ops Landing Pages):
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Model landing pages for top 3 Models and specific services offered by the dealer.
Google Best Practice Meta Data (Title Tags, KW’s,URL’s, Meta Descriptions)
Google-Optimized Semantic Markup
New Inventory Search Functionality
OEM offer for Lease and APR
Specific fixed ops pages for high volume searches terms – brakes, tires, oil changes, tires
or batteries. (Offered based on volume and search term demand).
Social Advertising – A dealer can choose to allocate a portion of their ad budget towards
advertising on Facebook. We use a combination of Polk Data (available as part of Facebook’s
targeting options) and email lists to build powerful audiences who can be targeted through the
course of the month and adds to your search advertising efforts.
Market & Sales Data Suite – Visualize dealer’s market data (registration data) against dealer’s
sales trends. Visualize your market sales and registration data overlaid with your advertising
spend. Get surgical with your marketing dollars and see where the most effective use of your
ads.
A La-Carte Options
Market Pro- $649
Stand-alone Digital Marketing Intelligence and Analytics tool providing unparalleled digital
marketing insights for dealers. Can be added to any Digital Advertising Package
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Visualize dealer’s market data (registration data) against dealer’s sales trends
Determine Market Share for dealer’s dealerships
Get surgical with dealer’s marketing dollars to win dealer’s backyard and conquest other
areas.
Visualize traffic down to the sale and track ROI.
Needs access to dealer’s DMS
Data Sharing and NDA in place as you come on board for peace of mind.
For questions, please contact the Mercedes-Benz Support Team at info@mbdealerdigital.com4