Effective Online Marketing Strategies

Effective Online
Marketing Strategies
Global Technology Services
“It doesn’t need to cost a
fortune”
May 11, 2012
HKTDC Entrepreneur Day
Paul Chu
Founder & Managing Director, RedWolf Airsoft
Chairman, Entrepreneur’s Organization Hong Kong
© 2008 IBM Corporation
RedWolf Airsoft
What business am I in?

Founded in 1998

Offices in 3 continents

Specialize in Airsoft / War Game
equipment

Retail, wholesale & private label

Our customers include recreational
war gamers, police & military, and
movie productions
Triple Tap
Overheard 2
Mission Impossible III
Lord of War
“Founded the company on zero budget and had to find
a low cost marketing technique”
Page 2
RedWolf Airsoft
Who & Where Are Your Customers?
Do you know what I
want?
What are my
dreams,
aspirations &
fantasies?
Do you know how
to talk to me in
my language?
Do you know
where I spend
most of my time
& money?
Page 3
With limited resources, you need to
spend time on activities
with fastest payoff!
RedWolf Airsoft
Be The Expert – Make A Name On The Right Forums
Page 4
RedWolf Airsoft
Facebook Taking A Lot of Customer’s “Share of Time”
Contests &
Giveaways
Interact with
customers & create
social platform
Refer friends
Create
manufacturer
Sites
Page 5
RedWolf Airsoft
New Social Sites Allow Unprecedented Targeting
Page 6
EMBA Strategic Marketing
RedWolf Airsoft
But Make Sure Your Target Country Uses Facebook
Page 7
RedWolf Airsoft
Gary Vaynerchuk Effect – From Nobody To Super Star
Page 8
RedWolf Airsoft
Viral Videos – A Biological Weapon!
Funny
Resonates
Involving
Page 9
RedWolf Airsoft
Videos Are Effective Brand Builders
Weekly Video
(Fresh)
Answer
Customer Q’s
Contests
Relevant
Page 10
RedWolf Airsoft
Set Up Costs Are Low – Creativity Is The Hard Part
Page 11
RedWolf Airsoft
Some Tips on What Videos To Make

How to…

Top 10…

10 Best…

10 Worst…

Top 5 Myths…

The Most
Misunderstood…

Why…

etc
People like buying from Experts
So position yourself as such
It’s all about
“INFOtainment”
Some things are funny
in any language
Spicy or Nasty
Middle of the road = boring
Page 12
RedWolf Airsoft
Let Other High Profile Youtubers Review Your Product
Page 13
RedWolf Airsoft
Use Alexa.com – See Where Eyeballs Are Going
Page 14
RedWolf Airsoft
Banner Ads Are Expensive with Questionable Effect
Page 15
RedWolf Airsoft
Affiliate Marketing
$
Affiliate Marketer
Page 16
$

Expensive setup costs

Effectiveness depends on the
marketer’s expertise & network

Some level of IT proficiency
required

Some do themselves instead of
outsourcing
RedWolf Airsoft
Use eBay to Build Customer Base
RedWolf Airsoft
Ask The Customer
Page 18
RedWolf Airsoft
Branding & Perception Go A Long Way

Mavens & Salesman – The Social Network

Define your market segment and stay focused (premium)

Once you go down, you can’t go back

CEO & Employees are walking billboards for the company

Do not underestimate perception
German Quality?
Page 19
Japanese High Technology?
Japanese Quality / Durability?
RedWolf Airsoft
Great Books To Read
How do some
ideas or
brands spread
and grow like
wild fire?
Hint: It doesn’t happen by
chance
Page 20
RedWolf Airsoft
Get On Cameron Herald’s Mailing List
Cameron Herald (Backpocket
COO) is one of North America's
most innovative business
visionaries.
As COO of 1-800-GOT-JUNK, he
led a company which ranked #2
Best Employer to work for in
Canada, growing the company
from $2 million to $105 million in
six years.
Page 21
www.backpocketcoo.com
RedWolf Airsoft
Now Go & Market Your Biz!
Paul Chu
paul.chu@redwolfairsoft.com
www.redwolfairsoft.com
www.eonetwork.org
Page 22