John Doerr President and CEO Pure Fishing Inc.

John Doerr President and CEO Pure Fishing Inc. Pure Fishing Brands Mission Statement (Amalgamated) *  Through effective research and technical knowledge, we provide timely information and guidance to serve as the principal advocate and stewards of our states natural resources to maximize their ecological value in a way that creates a sustainable quality of life. The status quo has to go! Customer Centric *  Long-­‐term customer satisfaction is the driver for all activities. *  Engage with the customers and understand their needs and issues. *  Re-­‐organize your organizations around customer groups. *  Reward and recognize outstanding customer interactions. Access Enforcement Education Customer Human Resources Outreach Science CUSTOMER CENTRIC Current * 
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Science Plants & Wildlife Enforcement Preservation Restricting Cutting Costs Future * 
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Emotion Customer Experience Educate and Facilitate Conservation Empowering Growing Revenue Future Mission Statement *  To serve our states present and future citizens by inspiring them to get outdoors and responsibly enjoy our natural resources. Summary *  Current path will not lead to success *  The time to change is now *  The focus has to be on creating a customer centric organization We can win as a team